Digital Commons Network^™

Consumerism In The Digital Age: Environmental And Cultural Consequences, Danielle Andrea Montoya

Student Theses 2015-Present

Overconsumption has emerged as a significant environmental problem, characterized by persistent patterns of buying, using, and discarding goods at rates that exceed ecological limits. In the digital age, these patterns of consumption are reinforced by economic systems, technological advancements, and cultural norms that make constant consumption feel normal and convenient. While consumption is necessary for everyday life, consumption beyond basic needs contributes to increased waste, resource depletion, pollution, and climate change. Overconsumption is embedded in daily habits such as online shopping, food consumption, and frequent product replacement. Therefore, understanding and addressing overconsumption is crucial for achieving environmental sustainability and social …

A Forecasting Framework For Distribution Center Capacity Utilization: An Applied Industry Study, Jordan J. Shortt

Data Science Undergraduate Honors Theses

This project develops and evaluates a predictive modeling framework for forecasting distribution center capacity utilization at Company Y, with monthly forecast horizons up to one year. Motivated by the operational challenges of seasonal demand volatility, promotional cycles, and the absence of a formally defined capacity metric, the study first constructs a historical capacity utilization measure from raw warehouse management system data — reconciling item volumes, location dimensions, and utilization factors across all DCs — which serves as the target variable for all modeling work. Four models are developed and evaluated against a naïve seasonal baseline: SARIMA, LightGBM, LSTM, and a …

Developing Tracking Compliance Standards For Inbound Freight: A Data-Driven Industry Application At O’Reilly Automotive, Jackson Endacott

Data Science Undergraduate Honors Theses

Visibility of inbound freight is critical for managing operational efficiency, yet many organizations lack standardized compliance metrics for third-party carriers to uphold, preventing them from utilizing tracking data to make data-driven decisions. During a summer internship with the Transportation Department at O’Reilly Automotive, data inconsistencies were addressed in the Transportation Management System (TMS), and that data was utilized to create tracking compliance standards for third-party carriers. Data populated from various sources within O’Reilly’s TMS was cleaned, validated, and utilized to create a Tracking Scorecard that evaluates message transmission rates, timeliness, and errors. This tool provides actionable insights to improve tracking …

A Comparative Look At The Training Objectives Of The United States Marine Corps And Corporate America, Davis M. Johnson

Finance Undergraduate Honors Theses

This thesis investigates how divergent institutional objectives influence leader development in two organizational contexts: U.S. Marine Corps officer training and corporate leadership development programs. The study draws on organizational socialization theory, institutional theory, and stress inoculation research. It contends that leadership formation is shaped by the missions, values, and structural demands unique to each institution. The research uses comparative analysis of selection practices, socialization tactics, identity construction, and adaptability development, explicitly contrasting how each institution develops leaders. The Marine Corps uses divestiture socialization, collective identity formation, and structured stress exposure to embed group loyalty and prepare officers for decisive action …

A Study Of The Agricultural Industry In Belize And Associated Future Growth Opportunities, Henry J. Conner

Accounting Undergraduate Honors Theses

During the summer of 2025, I had the opportunity to complete an internship in Belize with Peacework. During my time there, I worked with the Ministry of Agriculture. This Thesis is a summary of my time there and a study of the agricultural industry in Belize. It explores topics like climate change, sustainable agriculture, and the economic impact of recent events and potential future events on Belize.

The Digital Divide And Participation In Financial Services: A Self-Determination Theory Perspective, Melissa A. Cunningham-Sereque

Dissertations

The global financial technology (FinTech) market reached nearly $395 billion in 2025 and is projected to surpass $1 trillion within the next decade (Fortune Business Insights, 2025). As digital technologies become increasingly embedded in banking and financial services, this dissertation responds to calls within the Information Systems (IS) discipline to better understand digital access, inclusion, and participation in financial systems (PFS). Drawing on Conservation of Resources (COR) Theory, this study used prominent dimensions from extant digital divide literature to build a digital resource domain consisting of connectability, affordability, usability, mentality, and skill. These dimensions are proposed to influence intrinsic motivation, …

From Bean To Cup: Sustainability Practices In A Small Specialty Coffee Roaster, Reese Weathersby

Accounting Undergraduate Honors Theses

Sustainability has become an increasingly important issue in the coffee industry as businesses

face growing pressure to balance profitability with environmental and social responsibility.

While much of the existing research focuses on large corporations and global supply chains, less

attention has been given to how small independent businesses approach sustainability with fewer

resources and different operational constraints. This study examines Doomsday Coffee Roasters,

a small specialty coffee business in Northwest Arkansas, to better understand how sustainability

is practiced at the local level.

Using a qualitative case study approach, the research focuses on four areas of operation: ethical

sourcing, roasting practices, …

The Role Of Advertising In Shaping Eating Habits, Mary J. Landrum

Journalism Undergraduate Honors Theses

Today, more individuals worldwide are classified as overweight than underweight (World Health Organization, n.d.-a.). Over the past several decades, obesity rates have increased dramatically, particularly in the United States. Since the 1960s, the prevalence of obesity in the U.S. has risen from 13% to 43%, reflecting a significant shift in population health. Even more striking, less than 1% of Americans were considered morbidly obese in 1960, compared to nearly 10% today (USAFacts, 2023). This trend is not limited to the United States. Globally, the percentage of adults living with obesity more than doubled between 1990 and 2022, increasing from 7% …

Diving Into Commercial Banking: Internship Experience At Hilborn & Howell, Llc, Reid W. Finch

Finance Undergraduate Honors Theses

This paper attempts to provide insight into the commercial banking industry through personal experience and the help of high-level lending professionals.

An Explanation Of Alternatives Within A Portfolio, Isaac J. Reitman

Finance Undergraduate Honors Theses

This thesis attempts to provide insight into the role of alternative investments within modern portfolio construction for accredited and institutional investors.

The asset classes discussed are as follows: private credit, private equity, venture capital, hedge funds, collectibles, and real estate.

Modular Category Optimization For Substitutability: An Item-Level Approach, Medhansh A. Sankaran

Data Science Undergraduate Honors Theses

This thesis examines substitutability within Walmart apparel as a foundation for modular category optimization. Using large-scale item-level data, I develop an attribute-based framework that aggregates products to the fineline level, constructs a structured feature space, and identifies candidate substitute relationships through similarity-based matching within relevant merchandise groupings. The results show that Walmart item master data contains sufficient structure to support scalable substitute generation across a high-variety assortment. However, substitutability is not uniform: many item pairs exhibit high similarity but low observed demand transfer, indicating that structural similarity alone does not guarantee substitution. To address this, the framework is positioned within …

Escaping The Promotion Trap: A Machine Learning Framework For Brand Equity Preservation In Beverage Cpg, Lucas P. Jones

Data Science Undergraduate Honors Theses

When companies acquire beverage brands, they typically value them based on total sales revenue. This traditional approach treats all sales equally over time, whether they are driven by genuine consumer demand or temporary discounts. This is important because while promotions can boost short-term sales, they tend to erode brand value over long periods of time. The measurement problem extends to acquisitions, where buyers lack the tools to distinguish real consumer demand from artificial promotional inflation.

This thesis develops a framework to separate genuine baseline demand from promotional dependence using Nielsen scanner data covering 189 beverage brands across 188,304 weekly observations …

The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems, Ulingeta O. L. Mbamba

Business Management Review

The integration of Quantum Computing (QC) and Distributed Ledger Technology (DLT) is poised to fundamentally reshape modern accounting by transforming how financial data is processed, secured, and verified. QC, utilising qubits, will exponentially enhance data analytics, risk assessment, and real-time financial forecasting, accelerating complex auditing tasks far beyond the capabilities of classical systems. In parallel, DLT, such as blockchain, provides a decentralised, immutable record of transactions, significantly increasing transparency and trust. This synergy may enable real-time analysis, continuous auditing, and intelligent automation, converting traditional static, centralised processes into dynamic, transparent ecosystems. Together, this convergence may redefine accounting, auditing, and finance, …

Understanding Customer Engagement Behavior In Virtual Try-On Services: Evidence From Indonesia, Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami

Research outputs 2022 to 2026

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on customer engagement behavior, within the Stimulus–Organism–Response (S–O–R) framework. Experiential value serves as the stimulus, flow and psychological states as the organism, and engagement as the response. Data were collected from 320 Indonesian e-commerce using a purposive sampling technique, targeting respondents with prior experience using Virtual Try-On (VTO) features through an online questionnaire distributed via Google Forms, and were subsequently analyzed using …

The Challenges And Strategies Of Leading A Diverse Team As A Project Manager, Karissa Naomi Smith

Senior Honors Theses

Diversity comes in many forms, including age, race, ethnicity, and gender, and each one presents a separate set of challenges to the team. With a trained and adaptive manager, unity can be created even among the most diverse members of their team. Equipping with strategic options helps build a productive, unified, diverse team. Case studies are incorporated to show the use of strategies and the benefit of trust to better performance, decision-making, and team unity. Trust among the members can bring performance and efficiency to a diverse team. Ultimately, research demonstrates that a diverse team will lead to challenges, but …

Exploring The Transformative Effects Of Executive Coaching On Leaders: A Qualitative Study, Dwayne Norman

Theses & Dissertations

This qualitative dissertation examines the transformative effects of executive coaching on leaders’ development, personal growth, decision-making, and overall effectiveness across varied organizational contexts. Grounded in authentic leadership theory and employing a generic qualitative inquiry design, the study investigated how leaders who completed executive coaching describe changes in their behavior and mindset. Eleven experienced leaders participated in semi-structured interviews selected through purposive sampling. Thematic analysis, guided by the cyclical and inductive coding methods of Saldana (2021), generated 187 initial codes, which were distilled into 72 final codes. These final codes were then further refined into twelve categories and four overarching themes: …

Religious Discrimination In The Hiring Process Through Examination Of Subtle Resume Cues, Sadie Nelson

Undergraduate Honors Thesis Collection

The information included on a resume is a key indicator of a person’s qualifications and experience that will help them succeed at a job. Defining characteristics like a person’s race, ethnicity, gender, or religion are often conveyed through subtle cues on a resume. These subtle cues have the ability to induce unconscious biases that can result in discrimination throughout the hiring process. In contrast to prior research, which has primarily used names and photographs as cues for conveying membership in a protected group, this study examined cues conveyed through the affiliations and activities presented on a resume. A survey containing …

The Profitability Of Basis Trading Strategies In Futures Markets, Evan W. Eifling

Agricultural Economics and Agribusiness Undergraduate Honors Theses

There have been few studies on post-harvest strategies related to hedging and speculation in futures and options markets and their returns in agricultural economic literature. In this thesis, we examine whether basis trading, a common strategy used by elevators to hedge their position, generates superior returns than simply storing physical cash grain following harvest and accounting for risk. Specifically, the purpose of my research is to study the returns and risks generated by each of these strategies using empirical analysis of the historical data of the post-harvest cash and future prices for the crop years from 1992-2020. The results of …

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Fighting Against Recruitment Scams: Theory-Driven Supervised Learning And Empirical Analysis For Digital Fraudulent Recruitment Posting Behavior, Tom (Tianteng) Wang, David (Jingjun) Xu, Keng Siau, Zhongju (John) Zhang

Research Collection School Of Computing and Information Systems

The number of recruitment postings on digital recruitment hiring platforms has increased since the COVID-19 pandemic. However, the weak surveillance and operations of these platforms, combined with the fact that most job seekers have relatively low vigilance and a strong desire for recruitment offers, enable scammers to easily deceive job seekers for their money and confidential information. In this work, we combine prevailing text mining techniques (i.e., ChatGPT with prompting engineering and supervised machine learning) with interpersonal deception theory (IDT) from social science to design an interpretable IT system to predict fraudulent recruitment postings on digital recruitment-hiring platforms. We compare …

Transforming Legacy Brands Into Cultural Moments: The Power Of Transmedia Storytelling, Grace Goshert

Marketing Undergraduate Honors Theses

Throughout my internship, I was captivated by the company’s journey to being driven by

intellectual property rather than just being product driven. On my very first day, the Vice

President of Marketing for North America, Matt Brutocao, spoke to all the interns about his role

and the direction the company is going. My first notes from my internship and his presentation

are the words marketing is storytelling. Throughout the rest of my internship, this idea would

come into play during talks with executives, company people in all departments, and with my

peers. It was very clear that Mattel wanted to …

"Nobody Reads Books Anymore:" Challenges, Opportunities, And Recommendations For The Book Publishing Industry In A Digital World, Nathan D. Provencher

Marketing Undergraduate Honors Theses

This thesis analyzes the current challenges and opportunities facing the book publishing industry in the digital era. Although recent data suggests a decline in reading for pleasure among U.S. adults, industry revenues remain relatively stable, indicating that traditional measures of reading do not fully reflect industry performance. This thesis examines how digitization influences key aspects of the book publishing industry, including production, marketing, and consumption. Using a combination of secondary research and an interview with a self-published author, this thesis analyzes the impact of digital technology on the industry. The findings indicate key challenges, including increased competition for consumer attention, …

Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino

Marketing Undergraduate Honors Theses

In an increasingly interconnected global economy, effective international talent acquisition hinges on the ability to navigate cultural diversity and communicate authentically across borders. This reflective thesis, anchored in a two-month internship at Wallace Myers International, a Dublin-based recruitment agency, examines how the cultural backgrounds of consultants and interns from Germany, France, Italy, Hong Kong, and the U.S. influence workplace communication, employer branding, and recruitment marketing. Drawing on Hofstede’s Cultural Dimensions Theory and Inglehart’s Theory of Cultural Transformation, the study analyzes observed communication dynamics among a diverse multinational team and their impact on candidate engagement and client relations. It explores the …

Fellowship Of Christian Athletes (Fca) Social Expansion: An Analysis Of The Fca Brand Architecture, Victoria G. Williamson

Undergraduate Theses and Capstone Projects

The Fellowship of Christian Athletes has seen much growth over the past seven decades, after being created in a small town in Oklahoma in 1954 with only 15 members to now having 2,000+ staff and reaching 100+ countries (FCA Timeline, 2024). How did such a small organization with such a specific niche, become the well-known non-profit global ministry it is today? This thesis will discover how the Fellowship of Christian Athletes grew its brand worldwide pre and post-digital media through its marketing and communications methods. For this thesis, research will be done on FCA’s methods for reaching its target audience …

The Future Of Sustainable Fashion: How Vr Can Transform Retail Into An Eco-Friendly Shopping Experience, Kaeleigh G. Stroud

Apparel Merchandising and Product Development Undergraduate Honors Theses

Exploring the influence of virtual reality (VR) on consumer behavior highlights its potential as a powerful tool for facilitating sustainable fashion practices. The primary focus of this research is to examine how VR technology affects consumers’ hedonic (enjoyment-driven), utilitarian (function-driven), social (connection-driven), and symbolic (meaning-driven) values, and how these values impact consumer satisfaction. While VR can be used as a tool to enhance consumer engagement, its potential to create a more sustainable shopping experience in fashion makes it essential for facilitating eco-friendly fashion consumption.

To understand how VR impacts consumers’ shopping behaviors, this study explores how sustainable shopping shapes consumer …

Biodiversity Mutual Funds And Etfs: Characteristics, Performance, Risk, And Fees, Fei Fang, Di Luo

School of Business

This paper provides an exploratory analysis of biodiversity-themed funds and offers early evidence on their characteristics, performance, risk, fees, and sustainability metrics. Using a sample of 24 open-end biodiversity funds (18 mutual funds and 6 ETFs), we find that these funds are predominantly European-domiciled equity funds, recently launched, small in size, and generally receive high sustainability ratings. However, both active and passive funds underperform their benchmarks over their short track records and charge higher fees than comparable funds, consistent with the early-stage development of this segment. We also examine fund manager characteristics and find no consistent relationship with performance. Our …

An Interdisciplinary Review Of The Gaslighting Literature And Future Research Agenda, Paula A. Kincaid, Samantha C.O. Stalion

Management Faculty Publications and Presentations

Gaslighting is increasingly discussed in organizational contexts, yet its meaning, boundaries, and process remain unclear within management and organizational scholarship. Although research on gaslighting has expanded across multiple disciplines, existing work is conceptually fragmented and difficult to integrate, limiting cumulative theory development and empirical progress. In this review, we synthesize 56 years of gaslighting research (1969-2025; 266 articles) to clarify how gaslighting has been defined, studied, and applied, with particular attention paid to its relevance for work and organizational settings. We identify four recurring ways gaslighting has been conceptualized and show how variation across these approaches has contributed to inconsistent …

Understanding Grain Market Behavior: A Distributional Analysis Of Soybean And Corn Futures During Political And Global Disruptions, Caroline Brickey

Agricultural Economics and Agribusiness Undergraduate Honors Theses

This thesis analyzes soybean and corn futures over six years to evaluate how major global events influence volatility, price movement, and trader positioning. Using quantitative market data, the study identifies patterns of market sensitivity and event driven shocks, showing how uncertainty shapes commodity futures behavior and short term price dynamics during political and global disruptions.

Augmented Reality In Fashion Retail: A Walmart Unlimited Study, Chloe A. Mcpherson

Apparel Merchandising and Product Development Undergraduate Honors Theses

As technology continues to evolve, augmented reality (AR) has become increasingly common within the retail and fashion industries. This study explored Gen Z consumers’ perceptions of immersive AR shopping experiences through Walmart Unlimited, an interactive digital shopping platform. The purpose of this research was to better understand how younger consumers respond to AR-enhanced shopping environments and whether these technologies influence attitudes toward convenience, engagement, and sustainability in retail.

A quantitative research design was used for this study. Participants completed the Walmart Unlimited shopping experience and then responded to a Qualtrics survey measuring areas such as immersion, satisfaction, ease of use, …

Popular Protest And Corporate Reputation: Exploring The Impact On Recruitment And Retention, Heather Miller

Dissertations

In today’s sociopolitical climate, popular protest has become a powerful force shaping how organizations are judged and how people decide where to work. This qualitative study took place during a period of heightened sociopolitical activity and public unrest in the United States, when organizational responses to contested issues were especially visible and consequential. This study explored how popular protest affects corporate reputation (CR) and, in turn, influences employee recruitment and retention. Drawing on stakeholder theory (ST), corporate social responsibility (CSR), and corporate social advocacy (CSA), the study situated popular protest as an external pressure that exposes alignment or misalignment in …