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Articles 991 - 1020 of 72531
Full-Text Articles in Entire DC Network
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins
Atlantic Marketing Association Proceedings
No abstract provided.
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Atlantic Marketing Association Proceedings
No abstract provided.
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr
Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr
Atlantic Marketing Association Proceedings
No abstract provided.
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Atlantic Marketing Association Proceedings
No abstract provided.
Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang
Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell
Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
Atlantic Marketing Association Proceedings
No abstract provided.
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Atlantic Marketing Association Proceedings
No abstract provided.
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Atlantic Marketing Association Proceedings
No abstract provided.
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
Atlantic Marketing Association Proceedings
No abstract provided.
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Atlantic Marketing Association Proceedings
No abstract provided.
Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith
Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy
Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
Atlantic Marketing Association Proceedings
No abstract provided.
Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson
Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Atlantic Marketing Association Proceedings
No abstract provided.
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
Atlantic Marketing Association Proceedings
No abstract provided.
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Healthcare Supply Chain Optimization Techniques: Case Studies Of Pittsburgh-Area Healthcare Centers, Alan D. Smith
Healthcare Supply Chain Optimization Techniques: Case Studies Of Pittsburgh-Area Healthcare Centers, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Washington Report: Technological Developments: Implications For Cpas In Tax Practice, Kenneth F. Thomas, Carol B. Ferguson
Washington Report: Technological Developments: Implications For Cpas In Tax Practice, Kenneth F. Thomas, Carol B. Ferguson
Tax Adviser
No abstract provided.
Implicit Bias In Hiring: Leveraging Avatars To Foster More Inclusive Hiring Practices, Alexa Trifilo, Gary Blau, Crystal Reeck
Implicit Bias In Hiring: Leveraging Avatars To Foster More Inclusive Hiring Practices, Alexa Trifilo, Gary Blau, Crystal Reeck
Engaged Management ReView
This research investigated implicit racial in-group bias in hiring and examined extended reality (XR) as a mechanism for masking visual identity cues during the interview process. By introducing avatars that obscure physical characteristics, such as race, the study extends the concept of “blind” hiring into immersive virtual environments. In our experimental design, randomly assigned participants evaluated job candidates represented by avatars that had three variations of racial identifiability (White, Asian, or racially unidentifiable avatar) and two qualification levels (strong and ambiguous). We controlled for gender by including only experienced, full-time female professionals as participants in the evaluation of female avatars …
The Tax Adviser, Volume 18, Number 1, January 1987, American Institute Of Certified Public Accountants
The Tax Adviser, Volume 18, Number 1, January 1987, American Institute Of Certified Public Accountants
Tax Adviser
No abstract provided.