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Full-Text Articles in Entire DC Network
Decision Making For Community Resilience: Applications In Flooded Transit Systems And Shared Housing, Mubarak Iddrisu
Decision Making For Community Resilience: Applications In Flooded Transit Systems And Shared Housing, Mubarak Iddrisu
Graduate Doctoral Dissertations
Addressing climate-induced flooding and housing insecurity requires decisions that are technically sound, locally meaningful and feasible to implement. In public transit systems, flooding can damage infrastructure, increase travel time and reduce access to essential destinations, especially for older adults. Shared housing offers an alternative housing model where staff must balance affordability, compatibility, service exchange and participant choice when pairing home providers with housing seekers. In this dissertation, I examine how analytics and decision modeling can support community resilience across these two domains. I use spatial analysis, machine learning, optimization and matching theory to develop practical decision-support workflows. Chapter 2 proposes …
Systematic Review Of The Institutionalization Of Service Learning In Higher Education, Wilmer Hernan Cruz Gutierrez
Systematic Review Of The Institutionalization Of Service Learning In Higher Education, Wilmer Hernan Cruz Gutierrez
ASEAN Journal of Community Engagement
An increasing number of universities are integrating service-learning (SL) to fulfill their social mission. However, sustainable institutionalization of SL remains a persistent challenge. This study identifies and analyzes the factors, actors, and strategies that drive and inhibit SL institutionalization in higher education. Using the PRISMA 2020 guidelines, a systematic literature review analyzed 52 documents from seven academic databases (including WoS, Scopus, and ERIC). The findings were grouped into three sections: cultural (integration into institutional values/missions), process (articulation within teaching, research, and outreach), and structural dimensions (dedicated support entities). The results obtained reveal a reciprocal relationship where cultural alignment enables processual …
From The Editor's Desk, Heather S. Mcmillan
From The Editor's Desk, Heather S. Mcmillan
Journal of the North American Management Society
No abstract provided.
Charismatic Leaders Role And Challenges During Crises, Tamer Hassan Abutahoun Phd
Charismatic Leaders Role And Challenges During Crises, Tamer Hassan Abutahoun Phd
Journal of the North American Management Society
Since the first article about charismatic leadership by Weber was issued in 1946, numerous pieces of research have been published discussing several aspects of charismatic leadership. One of these aspects is the role of the charismatic leader during crisis and whether it is being impacted by crises or emerged during crises. Several articles have been published to investigate the role of charismatic leadership during crises along with how individuals perceived charismatic leadership during crises. Most of these articles utilized case studies to investigate the former mentioned relationship. However, each of these studies investigated the relationship between crises and charismatic leadership …
Navigating Ai Landscape In Management Education Through Wu-Wei (無為), Maria Ll Lam
Navigating Ai Landscape In Management Education Through Wu-Wei (無為), Maria Ll Lam
Journal of the North American Management Society
Artificial intelligence (AI) is challenging how knowledge is produced, validated, and taught in higher education. This creates both new opportunities and acute tensions in management education. While management educators aim to foster critical thinking and character development, many students are increasingly relying on AI tools and focusing on developing AI-related skills for the labor market. The required market skills often exceed what current business curricula provide. As higher education seeks to cultivate transferable habits of critical reflection, a central question arises: How can management educators prepare students to engage in ongoing moral reflection about their experience with evolving AI systems …
Potential Discriminatory Practices Related To Working Remotely, David M. Savino, Danielle C. Foster
Potential Discriminatory Practices Related To Working Remotely, David M. Savino, Danielle C. Foster
Journal of the North American Management Society
There are numerous implications of the recent "return to the office" push, including evolving influences on corporate culture, job redesign, the role of technology, and the significant potential for unequal treatment and discrimination. Recent research and studies indicate that the workers involved in remote work are most likely to be women, workers of color, and the disabled. While remote work is not a protected classification under state or Federal law, these individuals are members of protected classes as determined by fair employment law. Therefore, disputed and evolving policies regarding the use of remote work related to these individuals could easily …
Artificial Intelligence And Technology - Joni Full Issue July 2026, Angie Holzer
Artificial Intelligence And Technology - Joni Full Issue July 2026, Angie Holzer
Journal of Nonprofit Innovation
No abstract provided.
Belonging's Influence On Volunteer Motivation In Faith-Based Nonprofit Organizations: An Interpretative Phenomenological Analysis, Adam Stockton
Belonging's Influence On Volunteer Motivation In Faith-Based Nonprofit Organizations: An Interpretative Phenomenological Analysis, Adam Stockton
Journal of Nonprofit Innovation
Nonprofit organizations often overlook psychological belonging as a driver of volunteer retention and recruitment (Hurt, 2025; Mochin, 2022). The purpose of this qualitative Interpretative Phenomenological Analysis (IPA) study was to explore how a sense of belonging influenced the intrinsic motivation of nine adults volunteering with a faith-based nonprofit organization in the southern United States. Data were collected through semi-structured interviews and analyzed using IPA best practices to identify themes from participants' experiences. The study was grounded in Maslow's Hierarchy of Needs, self-determination theory, and organizational identification theory—frameworks that describe how individuals connect personal values and identity to the values and …
Ai-Powered Logistics For Small Nonprofits: A No-Code, Sub-$10 System For Real-Time Distribution Across 41 Locations, Rishi D. Chundury
Ai-Powered Logistics For Small Nonprofits: A No-Code, Sub-$10 System For Real-Time Distribution Across 41 Locations, Rishi D. Chundury
Journal of Nonprofit Innovation
Small nonprofits often struggle to coordinate multi-site distribution campaigns with limited staff, tight budgets, and little access to technology. This article describes how Eye on July Corp., a 501(c)(3) nonprofit in Omaha, Nebraska, built an AI-powered system to manage the distribution of 20,000 free safety glasses across 41 community locations for July 4th. The system was built without any coding using three commercially available tools, where Airtable stores the data, Make.com runs the automation, and Anthropic's Claude API provides the intelligence, all at a total cost of under $10. The platform collects stock counts from partner locations, analyzes inventory to …
Building Adaptive Capacity In Community Engaged Nonprofits, Lena Hatchett, Kenneth E. Steinkruger, Laundette P. Jones
Building Adaptive Capacity In Community Engaged Nonprofits, Lena Hatchett, Kenneth E. Steinkruger, Laundette P. Jones
Journal of Nonprofit Innovation
Nonprofit organizations face ongoing challenges related to uncertain funding, staff burnout, and increasing community needs. This article describes adaptive capacity as a proactive form of resilience that can help nonprofits prepare for unexpected challenges before they occur. Drawing on examples from a small community-engaged nonprofit, the current article presented activities and tools for strengthening adaptive capacity through both longer-term capacity-building practices and everyday organizational decisions. We used the McKinsey 7S framework to organize adaptive capacity opportunities across strategy, structure, systems, shared values, skills, style, and staff. The examples suggest that, despite unanticipated challenges, community-engaged nonprofits may strengthen resilience by adopting …
From Access To Accountability: Closing The Nonprofit Data Gap In Fintech Lending, Oluwatomisin Olubakinde
From Access To Accountability: Closing The Nonprofit Data Gap In Fintech Lending, Oluwatomisin Olubakinde
Journal of Nonprofit Innovation
Financial technology is often treated as a promising path toward financial inclusion. Mobile banking, alternative credit scoring, and AI-assisted underwriting have expanded access to financial products, but access alone does not guarantee fair outcomes. This piece frames fintech accountability as a nonprofit data accessibility issue. Nonprofits working in financial inclusion cannot fully evaluate fintech referrals or partnerships when the data behind approval decisions, pricing patterns, denial reasons, and appeal pathways remain inaccessible. Drawing on research in fintech lending and algorithmic fairness, the paper shows how data inputs, model design, and approval thresholds shape who benefits from fintech and who may …
Who Counts As A Nonprofit Founder?, Fredrik O. Andersson
Who Counts As A Nonprofit Founder?, Fredrik O. Andersson
Journal of Nonprofit Innovation
Who counts as a founder in nonprofit organizational emergence? Although founders are widely treated as central actors in nonprofit entrepreneurship, prior research rarely specifies how founder status is defined or attributed. This conceptual ambiguity is particularly problematic given that nonprofit creation is typically a multi-actor process involving fluid participation over time. Drawing on survey data from 56 individuals engaged in the early stages of nonprofit formation, this study examines how participants themselves demarcate founder status. The findings reveal a consistent distinction between general participation and founder attribution: while an average of over six individuals were involved in the start-up process, …
Digital Government Maturity Dan Kapasitas Fiskal Dalam Penyerapan Anggaran Daerah Di Indonesia, Winda Chelsea Meisari, Siti Fatimah
Digital Government Maturity Dan Kapasitas Fiskal Dalam Penyerapan Anggaran Daerah Di Indonesia, Winda Chelsea Meisari, Siti Fatimah
Jurnal Administrasi Bisnis Terapan
This study examines the determinants of budget absorption within Indonesian provincial governments by assessing the impact of digital government maturity and regional fiscal capacity. Digital maturity is operationalized using the Electronic-Based Government System (SPBE) index, while fiscal capacity is proxied by the Natural Logarithm of Local Genuine Revenue (Ln_PAD). Adopting a quantitative approach with a cross-sectional design encompassing 38 provinces in 2024, the data were evaluated through multiple linear regression analysis. The empirical findings demonstrate that neither digital maturity (p-value = 0.966) nor fiscal capacity (p-value = 0.774) exhibits a statistically significant relationship with budget absorption, both partially and simultaneously …
Perdagangan Lintas Batas Dan Perubahan Sosial Masyarakat Desa Entikong Di Perbatasan Indonesia–Malaysia, Okianna Okianna, Yoga Mandala, Sandra Fitria Wardani
Perdagangan Lintas Batas Dan Perubahan Sosial Masyarakat Desa Entikong Di Perbatasan Indonesia–Malaysia, Okianna Okianna, Yoga Mandala, Sandra Fitria Wardani
Jurnal Administrasi Bisnis Terapan
This study examines the patterns and mechanisms of cross-border trade and its contribution to social change among economic actors in Entikong Village, a border area between Indonesia and Malaysia. The research aims to identify formal and informal trade patterns, the factors influencing economic activity, and the socioeconomic impacts experienced by local economic actors. A descriptive qualitative approach was employed, with eight informants selected purposively, comprising a village government official, two porters, two parking attendants, one herbal-medicine vendor, one street vendor, and one food-stall operator in the vicinity of the Entikong Border Crossing Post (PLBN). Data were collected through in-depth interviews …
Summary & Discussion On United Nations Preliminary Report On Ai: Benefits And Harms Of Artificial Intelligence For Civil Society, Angie Holzer
Journal of Nonprofit Innovation
In July 2026, the United Nations' newly formed Independent International Scientific Panel on Artificial Intelligence released its first Preliminary Report, offering the first global, scientific assessment of AI's capabilities, risks, and impacts. This article examines the report's findings through the lens of civil society, organizing the Panel's evidence around three questions of direct relevance to nonprofit leaders and researchers: how rapidly AI capability is advancing, who controls its development, and where its benefits and harms are concentrated. Drawing on the Panel's data across societal applications, economic implications, human rights and information integrity, cultural flourishing and child safety, and AI governance, …
Academic Summaries - Artificial Intelligence, Angie Holzer
Academic Summaries - Artificial Intelligence, Angie Holzer
Journal of Nonprofit Innovation
No abstract provided.
Marketing Strategies To Enhance Awareness And Attract International Patients In The Medical Tourism Industry Of Trinidad And Tobago, Natasha Rachel Rochford-Chance
Marketing Strategies To Enhance Awareness And Attract International Patients In The Medical Tourism Industry Of Trinidad And Tobago, Natasha Rachel Rochford-Chance
Walden Dissertations and Doctoral Studies
Disseminating inadequate service information can limit a business's market appeal and hinder its growth. Business leaders must include comprehensive service information in their marketing strategies, as inadequate service information can make a business seem unappealing to potential clients, undermine competitive position, reduce market share, and diminish profitability. The purpose of this qualitative pragmatic inquiry was to explore the marketing strategies used by medical tourism business leaders in Trinidad and Tobago to attract international patients and increase profitability. The participants were eight medical tourism business leaders with experience in implementing marketing strategies. McCarthy's marketing mix theory of product, price, place, and …
The Impact Of Mandatory And Voluntary Corporate Social Responsibility (Csr) On Firm Value (A Study On Lq45 Index Companies During 2021–2024), Carissa Cetta Dravita, Nanny Dewi Tanzil, Runita Arum Kanti
The Impact Of Mandatory And Voluntary Corporate Social Responsibility (Csr) On Firm Value (A Study On Lq45 Index Companies During 2021–2024), Carissa Cetta Dravita, Nanny Dewi Tanzil, Runita Arum Kanti
Journal of Accounting Auditing and Business
This study examines whether mandatory and voluntary corporate social responsibility (CSR) disclosure have different associations with firm value among companies included in Indonesia's LQ45 index during 2021–2024. Using a balanced panel of 25 consistently listed and reporting firms (100 firm-year observations), the study constructs two non-overlapping, binary content-analysis indices: a mandatory disclosure index based on POJK 51/POJK.03/2017 and SEOJK 16/SEOJK.04/2021, and a voluntary disclosure index based on additional GRI Standards 2021 items. Firm value is measured using Tobin's Q. The pooled Main Model includes firm size and return on equity as controls and reports firm-clustered robust standard errors, with year-effects, …
The Dynamic Interplay Between Agency Costs And Whistleblowing: Evidence From West African Banks, Titilayo Moromoke Oladejo Dr.
The Dynamic Interplay Between Agency Costs And Whistleblowing: Evidence From West African Banks, Titilayo Moromoke Oladejo Dr.
Arab Economic and Business Journal
Agency issues have been a significant issue of governance in banks, particularly in the emerging economies where information asymmetry and ineffective monitoring mechanisms allow managerial opportunism. In West Africa, banking crises are common and are associated with excessive insider lending, ineffective board supervision and internal controls, which highlights the importance of more effective governance mechanisms. This paper examines the two-way relationship between the agency costs (AGC) and whistleblowing (WBH) in listed banks in Nigeria and Ghana. The analysis is based on panel data from 2017-2024 and a two-step System GMM, which adjusts the endogeneity and dynamic effects and estimates the …
Consumer Prioritization Of Revenue Generation Strategies In College Football Programs, Nels Popp, Chris Greenwell
Consumer Prioritization Of Revenue Generation Strategies In College Football Programs, Nels Popp, Chris Greenwell
Journal of Issues in Intercollegiate Athletics
Collegiate athletic departments face increasing financial pressures, making it vital to identify revenue generation strategies that align with fan preferences for sustainable growth. This study explores how various methods, including corporate logos on uniforms, increasing game-day costs, and accepting loans from private investors, are ranked by consumers in terms of their acceptability and potential impact on fan experience. Guided by prospect theory, we hypothesize fans prefer strategies seen as gains rather than losses and fan identification influences these preferences. Results from rank-ordered surveys of 7,110 respondents reveal that strategies enhancing program visibility without direct financial impact, such as corporate logos, …
“It’S Its Own Toxic”: Occupational Opportunities And Barriers For Lgbq+ Collegiate Athletic Administrators, Colleen S. O'Connell, Michelle E. Moosbrugger, Jill Kochanek, Elizabeth M. Mullin
“It’S Its Own Toxic”: Occupational Opportunities And Barriers For Lgbq+ Collegiate Athletic Administrators, Colleen S. O'Connell, Michelle E. Moosbrugger, Jill Kochanek, Elizabeth M. Mullin
Journal of Issues in Intercollegiate Athletics
Athletic administrators hold positions of influence within intercollegiate sport, yet their experiences, especially in relation to sexual identity, remain underexamined. The purpose of this study was to explore the occupational experiences and environments of LGBQ+ intercollegiate athletic administrators using a narrative inquiry qualitative design. Sixteen administrators, who occupied various positions across all NCAA levels, were interviewed. Guided by Sexual Stigma and Prejudice Theory and Poststructuralism Theory, collected data were analyzed at the semantic and latent levels using reflexive thematic analysis. Two distinct themes were generated: LGBQ+ administrators described both positive and negative aspects of their workplaces. Inclusive environments were committed …
Gig Workers' Identity Construction In Pakistan's Platform Economy, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Muhammad Haneef Gambhir
Gig Workers' Identity Construction In Pakistan's Platform Economy, Zubair Ahmed Pirzada, Shoukat Ali Mahar, Muhammad Haneef Gambhir
Business Review
The rapid expansion of Pakistan’s platform economy has introduced digitally mediated labor arrangements that fundamentally restructure occupational identities and the meanings workers attach to their work. Based on constructivist grounded theory, this study delves into the process of gig workers' self-negotiated and self-built occupational identities in the gig economy in the city of Karachi in Pakistan. Through in-depth interviews with 43 platform workers in Karachi (25 ride-sharing drivers and 18 food delivery riders), the analysis produced the Adaptive Identity Construction Framework, theorizing identity construction as a simultaneous process across temporal, algorithmic, and sociocultural dimensions. Four types of identity were formed: …
Stop Blaming My Users: Illumination Of The Technocentric Mythos Bias, Ervin H. Frenzel, Richard Lightcap
Stop Blaming My Users: Illumination Of The Technocentric Mythos Bias, Ervin H. Frenzel, Richard Lightcap
Journal of Cybersecurity Education, Research and Practice
Abstract -This conceptual essay addresses the need for systemic and systematic transdisciplinary analytical techniques within cybersecurity and technical security. This conceptual essay is contingent upon recognition that cybersecurity is not simply technical in nature, it does not need an adversary, and more importantly it is based upon systems engineering and systems thinking. The essay contributes a socio-technical attribution chain and field-specific ontology/taxonomy which distinguish user-triggered events from root causes, latent conditions, technical debt, validation failures, governance failures, and attribution bias before assigning responsibility to end users. It systematically defines an ontology inclusive of developer technical debt, organizational debt arising from …
Co-Opted Boards And Anti-Takeover Provisions In Us Firms: Do Better Financial Outcomes And Dynamic Governance Matter?, Mohammad Dulal Miah, Rashedul Hasan, Sabur Mollah, Arun Upadhyay
Co-Opted Boards And Anti-Takeover Provisions In Us Firms: Do Better Financial Outcomes And Dynamic Governance Matter?, Mohammad Dulal Miah, Rashedul Hasan, Sabur Mollah, Arun Upadhyay
Management Faculty Publications
This research examines the relationship between co-opted boards and firms' anti-takeover provisions (ATPs). Analyzing 5585 US firm-year observations for the period 2012–2022, the authors document a positive relationship between co-opted boards and ATPs. They further illustrate that the positive relationship is stronger in firms that exhibit subpar performance and compensate senior executives and directors more than the industry average. Furthermore, their research finds that good governance, board and executive gender diversity, gender equality, and board cultural diversity moderate the positive relationship between co-opted boards and ATPs. Our results remain robust across a battery of tests. The findings of this research …
International Student Athletes And The Covid-19 Global Pandemic: Disruption, Uncertainty, And Coping, Isabella M. Franks, Trent A. Petrie, Whitney G. Moore, Carmyn Hayes
International Student Athletes And The Covid-19 Global Pandemic: Disruption, Uncertainty, And Coping, Isabella M. Franks, Trent A. Petrie, Whitney G. Moore, Carmyn Hayes
Journal of Athlete Development and Experience
COVID-19 and its ripple effects (e.g., social distancing, sport cancellations, quarantining) negatively affected the careers of collegiate student-athletes. The disruption to university systems and collegiate athletics and the stress and uncertainty felt globally likely increased international student-athletes' (ISAs) risk for distress. Yet, ISAs also possessed unique characteristics and were immersed within supportive sport environments, which may have shaped their psychological responses in distinct ways. The COVID-19 pandemic created an opportunity to understand how ISAs, as individuals navigating both athletic and international identities, responded and coped. To date, no study has examined the initial coping experiences of international collegiate athletes, even …
Perceived Safety For Collegiate Student-Athletes: Race, Gender, And Mental Health Outcomes, Macey L. Arnold, Hunter P. Williams, Justin Harker, Heather Kiefer, Julian Yoon, Trent A. Petrie
Perceived Safety For Collegiate Student-Athletes: Race, Gender, And Mental Health Outcomes, Macey L. Arnold, Hunter P. Williams, Justin Harker, Heather Kiefer, Julian Yoon, Trent A. Petrie
Journal of Athlete Development and Experience
Inadequate levels of perceived safety on campuses have been reported by college students (e.g., Maffini & Dillard, 2021) and connected to college students' mental health concerns (e.g., sleep disturbances; Etopio et al., 2019). Little is known about student-athletes’ (SA) perceptions of safety, particularly related to their racial and gender identities, and how their perception of safety is related to their mental health. We surveyed 213 SAs regarding their safety perceptions on campus, athletic department, and teams, along with anxiety (GAD-2), depression (PHQ-2), and sleep disturbances (PROMIS-SD). White SAs reported higher levels of safety than Black SAs for all three environments …
Performance, Pressure, And Prescription: A Qualitative Investigation Of Maladaptive Coping In Collegiate Cheerleading, Chris Corr, Taylor Behl
Performance, Pressure, And Prescription: A Qualitative Investigation Of Maladaptive Coping In Collegiate Cheerleading, Chris Corr, Taylor Behl
Journal of Athlete Development and Experience
While cheerleading is a staple among athletics competition in the United States, cheerleading has perennially struggled to achieve legitimacy as a competitive and rigorous sport. However, cheerleaders experience similar stressors to those of their athlete peers. In addition, cheerleaders occupy unique and distinct stressors pertaining to expectations for appearance and behavior. While extant research has examined maladaptive coping mechanisms among competing athletes, the distinct pressures and stressors associated with cheerleading may be associated with unique engagement in maladaptive coping. Accordingly, the present study sought to examine the prevalence and propensity of maladaptive coping behaviors among a sample of current and …
'It's Going To Be Colder Than San Diego': Pre-Transition Experiences Of American Postgraduate Athletes At One British University, Lara Killick, Pete Schroeder
'It's Going To Be Colder Than San Diego': Pre-Transition Experiences Of American Postgraduate Athletes At One British University, Lara Killick, Pete Schroeder
Journal of Athlete Development and Experience
Athlete migration is a visible element of the sport-globalization nexus. At the intercollegiate level, a new migration pattern has recently emerged. Numerous British universities are recruiting American postgraduate athletes for a variety of sports. International athlete migration has been examined using the cultural transition model (CTM) (Ryba et al., 2016). CTM features three phases that profile the developmental tracks migrant athletes experience in a new culture. This study used CTM to qualitatively explore the pre-transition experiences of American postgraduate athletes. Nineteen Americans playing at one British university were interviewed prior to the 2022-23 academic year. Data were recorded, transcribed, and …
How Do Habitual Entrepreneurs Develop Entrepreneurial Addiction?, Wan Khairul Anuar Wan Abd Manan, Athirah Ismail, Puteri Fadzline Muhamad Tamyez Fadzline
How Do Habitual Entrepreneurs Develop Entrepreneurial Addiction?, Wan Khairul Anuar Wan Abd Manan, Athirah Ismail, Puteri Fadzline Muhamad Tamyez Fadzline
Journal of Business & Entrepreneurship
Habitual entrepreneurs are a key driver of economic development. Hence, it is important to generate a more detailed understanding of their addictive behaviour while running their businesses. The purpose of this study is to explore whether and how habitual entrepreneurs develop entrepreneurial addiction and the effects of this addiction. The study is based on a qualitative research design and analyzes the development of entrepreneurial addiction among habitual entrepreneurs. Findings indicated that habitual entrepreneurs actively develop entrepreneurial addiction after owning three businesses, due to several symptoms, namely, fulfilment, opportunity obsession, tolerance, engagement, and neglect, along with prior entrepreneurial experiences. Habitual entrepreneurs …
Sustainable Consumer Behavior Modeling: A Complex-Systems Approach To Neuromarketing, Preethi Nanjundan, Nupoor Sanjay Bhute, Ragini Topre, Lijo Thomas
Sustainable Consumer Behavior Modeling: A Complex-Systems Approach To Neuromarketing, Preethi Nanjundan, Nupoor Sanjay Bhute, Ragini Topre, Lijo Thomas
Northeast Journal of Complex Systems (NEJCS)
This study examines the application of complex-systems modeling to neuromarketing data for gaining deeper insights into the mechanisms underlying sustainable consumer behavior. It investigates how neural and biometric responses, interpreted through a systems-based perspective, can uncover dynamic interactions, feedback mechanisms, and emergent behavioral patterns influencing sustainable purchase decisions. The research explores the impact of sustainability-oriented marketing stimuli on long-term behavioral intentions by emphasizing the interconnected roles of cognitive processing, emotional engagement, implicit associations, and collective consumer dynamics. Through simulation-based modeling and structural analysis, the study demonstrates how subconscious neural responses and affective mechanisms mediate the relationship between marketing interventions, consumer …