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What Makes Leaders In Human Services Effective? A Pilot Study Linking Systems Thinking, Perspective-Taking, And Leadership Success, Ryan Witterschein Apr 2026

What Makes Leaders In Human Services Effective? A Pilot Study Linking Systems Thinking, Perspective-Taking, And Leadership Success, Ryan Witterschein

Journal of Nonprofit Innovation

Leadership effectiveness is a persistent challenge in human services nonprofits, where organizations serving individuals with disabilities and complex needs have grown dramatically but lack validated tools for assessing the cognitive competencies that distinguish effective leaders. This quantitative pilot study introduces the ABA Leadership Assessment Tool version 2.0 (ABLA 2.0), a 48-item instrument integrating transformational and transactional leadership frameworks with three constructs from Relational Frame Theory—perspective-taking, temporal reasoning, and systems thinking. Eight Board Certified Behavior Analysts in organizational leadership roles completed the assessment, yielding 100% completion and strong preliminary reliability across all subscales (α = .71–.94). Leaders who demonstrated stronger cognitive …


Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie Apr 2026

Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie

Journal of Nonprofit Innovation

This article introduces a two-layer evaluation model for philanthropic and development decision-making in access-based interventions. The first layer treats Access as Outcome (AAO) as a recognized outcome when essential goods, services or resources are delivered through a viable delivery pathway, without requiring post-access utilization or compliance to validate legitimacy. The second layer evaluates post-access variation through System Coherence Conditions (SCC), defined as internal alignment across governance and decision-making, distribution and logistics, social accountability and norms, and scarcity management and continuity, which explain differences in utilization, continuity, and downstream effects as signals of system coherence rather than as retroactive worthiness thresholds. …


Utilizing Supervised Practice In School Settings As An Opportunity To Increase Student Awareness Of Food Waste Reduction Strategies, Maria Givler Apr 2026

Utilizing Supervised Practice In School Settings As An Opportunity To Increase Student Awareness Of Food Waste Reduction Strategies, Maria Givler

Journal of Nonprofit Innovation

Registered Dietitian Nutritionists (RDNs) play a vital role in facilitating nutritional health across a wide range of settings, from clinical care to community-based environments. As the profession continues to evolve, dietetics training programs are emphasizing experiential learning opportunities that address real-world public health challenges (Wegener, 2018). One such challenge is food waste, an issue with significant nutritional, environmental, and economic implications (Seberini, 2020). Within school food service systems, where millions of meals are served daily (Toossi et al.,2024), reducing waste while maintaining student satisfaction presents both a challenge and an opportunity. This article will discuss four ways supervised practice rotations …


When Social Fundraising Is Active But Hard To Measure: Nonprofit Lessons From Social Media Roi Research, Dr. Blair W. Loveland Apr 2026

When Social Fundraising Is Active But Hard To Measure: Nonprofit Lessons From Social Media Roi Research, Dr. Blair W. Loveland

Journal of Nonprofit Innovation

This article examines a nonprofit measurement problem that appears when social media is used to support fundraising but the organization cannot clearly connect that activity to a measurable financial result. The article draws on a non-experimental quantitative survey of 106 participants in roles tied to marketing, sales, or revenue reporting. The findings showed that social media use was common, but visibility into spending, formal ROI tracking, and end-to-end attribution was often weak. Seventy percent of respondents who answered the spend question did not know their organization's annual social media spend, 59 percent of respondents who answered the ROI question said …


Enhancing Transparency And Accountability In Federally Funded Nonprofits: A Convergent Framework Integrating Artificial Intelligence Analytics And Blockchain Technology, David A. Oduro, Vida Adeti Apr 2026

Enhancing Transparency And Accountability In Federally Funded Nonprofits: A Convergent Framework Integrating Artificial Intelligence Analytics And Blockchain Technology, David A. Oduro, Vida Adeti

Journal of Nonprofit Innovation

This study examines how artificial intelligence (AI) and blockchain technology address persistent challenges in federal nonprofit grant management. Through systematic analysis of government pilot programs and nonprofit technology adoption patterns, we develop an integrated implementation framework. Treasury Department and National Science Foundation blockchain prototypes demonstrate 40% reductions in administrative burden, with report generation decreasing from 40 staff-hours to seconds. Nonprofit AI adoption reached 92% by 2026, though significant disparities exist between large organizations (58% using AI for data analytics) and small nonprofits (19%). Drawing on interviews with federal agencies and grant recipients, this research identifies technical capacity constraints, regulatory complexity, …


Rethinking Ngo Sustainability: A Framework For Developing Support Structures Beyond Traditional Donations And Grants, Angie Holzer, Jackson Cooper Apr 2026

Rethinking Ngo Sustainability: A Framework For Developing Support Structures Beyond Traditional Donations And Grants, Angie Holzer, Jackson Cooper

Journal of Nonprofit Innovation

This thought paper examines the growing instability of traditional funding streams in the global nonprofit sector and argues for a fundamental shift in how sustainability is conceptualized. Moving beyond a narrow focus on financial capital, the paper introduces a practical framework of five interconnected resource types—financial, material, human, knowledge, and network resources—supported by a sixth foundational element, relational capital, or trust. Drawing on examples and applied models, the authors demonstrate how nonprofits can strengthen resilience and long-term impact by intentionally leveraging diverse and often underutilized forms of support. The paper also highlights the evolving role of board members, emphasizing the …


Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner Apr 2026

Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner

Honors Theses

The focus of this review is to explore four different cultural views on work-life balance (WLB) and work-family conflict (WFC). The terms WLB and WFC have become increasingly popular in the business world as people struggle to separate their home life and work life due to technology blurring the lines and women becoming an equal force in the workplace. When individuals experience high levels of WFC or do not have stable WLB, well-being is often negatively affected and work performance declines. This review explores literature on WLB and WFC in Japan, Mexico, Sweden, and the United States to make connections …


Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman Apr 2026

Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman

Honors Theses

This study examines the influence of personality typing (as outlined by the International Personality Item Pool test structure) on travel decision-making as it relates to marketing matrix strategies. Understanding the relationship between personality type and travel is crucial, as individuals will have different need hierarchies and place decision-making factors on different levels of priority. This study uses the theoretical frameworks of Clifford Geertz and Michael Pacanowsky (Cultural Approach to Organizational Communication) and Judee Burgoon (Expectancy Violations Theory) to inform, direct, and explain the results of the completed research. A total of 261 participants were asked to take a survey outlining …


The Momentum Continues: 2026 Asma Conference Highlights, Marshall Magnusen Apr 2026

The Momentum Continues: 2026 Asma Conference Highlights, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2026, the annual conference was hosted by Temple University. Highlights from the annual conference include Dr. Robin Hardin from the University of Tennessee receiving the ASMA Distinguished Service and Mentorship Award and Drs. Corr, Petersen, and Stokowski becoming ASMA Research Fellows.


The Privilege Of Service And Mentorship, Robin Hardin Apr 2026

The Privilege Of Service And Mentorship, Robin Hardin

Journal of Applied Sport Management

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Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim Apr 2026

Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim

Journal of Applied Sport Management

This study examines the potential of utilizing sport simulation games in promoting real-world sport consumption. Drawing on diversification theory, we examine whether psychological experiences (arousal, belonging, achievement) in simulated sport play leads to sport enjoyment and subsequently increases sport consumption intentions (participating, spectating, media viewing); passion-type (harmonious vs. obsessive) is set as a boundary condition based on the dualistic model of passion. Using online survey data from 431 US/Canadian adults who regularly play sport simulation games, multi-group SEM was conducted. In harmonious group, arousal and belonging were positively linked to all three intention-types through sport enjoyment, supporting a positive relation …


Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp Apr 2026

Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp

Journal of Applied Sport Management

Recent changes in intercollegiate athletics have significantly impacted the economics of college football. Heightened competition and increased operational costs have necessitated greater revenue generation through ticket sales, as ticket sales contribute a significant amount of revenue to college athletic department’s budgets. Therefore, this study utilizes self-determination theory to investigate factors influencing football season ticket holders’ intentions to renew. Employing a survey of 6,777 season ticket holders from 11 schools competing in an NCAA Division I Power 4 conference, the study identifies significant predictors of renewal intentions based on intrinsic (Team Direction, Game Day Experience, and Sense of Being Valued) and …


From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson Apr 2026

From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson

Business Management Review

As digital technologies become increasingly embedded in higher education, promoting environmentally responsible computing practices has become an important sustainability and management concern. This study applies the Norm Activation Model (NAM) to examine green computing behavior among university students in Tanzania. Drawing on responses from 868 students across science, education, and business programs, the study investigates how Awareness of Consequences, Ascription of Responsibility, and Personal Norms influence green computing behaviors. Hierarchical regression analysis was used to assess both the explanatory power of the NAM variables and the selective moderating roles of gender and academic program. Findings reveal that both awareness and …


The Role Of Board Effectiveness In Shaping The Influence Of Esg Disclosures On Financial Performance: The Case Of Tanzanian Listed Companies, Emmanuel Christopher Apr 2026

The Role Of Board Effectiveness In Shaping The Influence Of Esg Disclosures On Financial Performance: The Case Of Tanzanian Listed Companies, Emmanuel Christopher

Business Management Review

This study examines the moderating role of board effectiveness in the relationship between environmental, social, and governance (ESG) disclosures and the financial performance of firms listed on the Dar es Salaam Stock Exchange (DSE) in Tanzania. Drawing on stakeholder and agency theory perspectives, the study posits that ESG disclosures create value for stakeholders while effective boards enhance oversight and ensure that sustainability initiatives translate into firm performance. Using secondary data from firms’ annual reports for 2016–2024 (198 firm–year observations), the study applies random effects panel regression guided by the Hausman test. Robustness checks were performed using an alternative financial performance …


Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova Apr 2026

Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova

Business Management Review

Collaboration has increasingly been recognized as a strategic approach for enhancing performance. However, limited attention has been given to the relationship between horizontal collaboration practices and the operational performance of horticultural smallholder farmer groups in downstream supply chains. This study examined this relationship through the lens of Social Exchange Theory. Data were collected using self-administered questionnaires from 195 smallholder horticultural farmer groups across the southern highlands of Tanzania, including Mbeya, Iringa, Njombe, and Songwe regions. Analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that all collaboration practices improve operational performance; resource …


Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris Apr 2026

Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris

HIST 4798/5798: Recording Memory: Methods and Uses of Oral History

In this 2026 interview, Bill Brand, a former corporate executive and, since 2023, a trustee on the Ohio University Foundation Board, discusses his lifelong connections to Ohio University (OU) and Athens, Ohio. An OU alum, Brand earned a Bachelor of Science from the Scripps College of Communication in 1987. He discusses what about OU—from when he first visited in the early 80s up until now—has continued to entice him into involvement with the university. In particular, he touches on the strong sense of community within both the university and Athens as a whole, which he asserts serves as a safe …


Ai-Based Environmental Economic - Modeling: A Case Of Germany (1994–2024), Zahraa Taha Naqee Apr 2026

Ai-Based Environmental Economic - Modeling: A Case Of Germany (1994–2024), Zahraa Taha Naqee

Journal of Economics and Administrative Sciences

This research aims to analyse the impact of economic and energy variables on carbon emissions in Germany during the period (1994–2024), within the framework of environmental economic modelling based on artificial intelligence techniques. The study is based on the hypothesis that the nature of the energy structure and the level of economic activity contribute to explaining changes in carbon dioxide emissions to varying degrees. To verify this hypothesis, an artificial neural network model was adopted to analyse the relationship between a set of independent variables represented by total energy consumption, total energy production, the proportion of renewable energy in total …


Comparison Of 1d-Convolution Neural Network And Hilbert Huang Transform-Based Features For Ecg Signal Classification, Baqir Ahmed Hussein, Rabab Abdulrida Saleh Apr 2026

Comparison Of 1d-Convolution Neural Network And Hilbert Huang Transform-Based Features For Ecg Signal Classification, Baqir Ahmed Hussein, Rabab Abdulrida Saleh

Journal of Economics and Administrative Sciences

The electrocardiogram (ECG) signal is one of the primary biological signals used in the diagnosis of cardiac arrhythmias. However, conventional analysis and classification methods are often limited by the nonlinear and non-stationary nature of ECG signals. This research aims to evaluate the performance of a one-dimensional convolutional neural network (1D-CNN) and hybrid models that integrate Hilbert–Huang Transform (HHT)-based features with 1D-CNN for ECG signal classification. Five standard diagnostic categories (N, S, V, Q, and F) were considered. A comparative framework was developed, including a standalone 1D-CNN model and three hybrid models based on different HHT-derived features. Model performance was assessed …


Combined Hybrid Ardl-Garch-Bigru Model In Analyzing And Forecasting Currency In Circulation Issued By The Central Bank Of Iraq, Abdulrazzaq Tallal Akram, Omar Abdulmohsin Ali Apr 2026

Combined Hybrid Ardl-Garch-Bigru Model In Analyzing And Forecasting Currency In Circulation Issued By The Central Bank Of Iraq, Abdulrazzaq Tallal Akram, Omar Abdulmohsin Ali

Journal of Economics and Administrative Sciences

This research examines the dynamics and forecasting performance of currency in circulation (CIC) in Iraq. It uses a theoretical framework that recognizes long-run equilibrium relationships, short-run adjustment, volatility clustering, and nonlinear patterns. These complexities limit the adequacy of traditional linear models and motivate hybrid approaches. Accordingly, a triple hybrid model is employed. This combines autoregressive distributed lag (ARDL), Generalized Autoregressive Conditional Heteroskedasticity (GARCH) with Generalized Error Distribution (GED) to capture heavy-tailed behavior, and Bidirectional Gated Recurrent Unit (BIGRU). Stationarity is assessed using ADF tests. Residual diagnostic tests confirm heteroskedasticity, thereby justifying the inclusion of a GARCH component. The proposed model …


Enhancing Assessment Tools For Foster Youth: A Phenomenological Approach To Preparing For Independent Living, Karen M. Armstead Apr 2026

Enhancing Assessment Tools For Foster Youth: A Phenomenological Approach To Preparing For Independent Living, Karen M. Armstead

Journal of Nonprofit Innovation

Abstract

Foster youth transitioning to independent living often face challenges that extend beyond technical life skills. This qualitative phenomenological study explored the lived experiences of 10 former foster youth (ages 18–21) regarding readiness for independent living and the adequacy of preparation they received. Semi-structured interviews were guided by an 18-question instrument reflecting real-world transition domains commonly addressed by nonprofit independent living programs. Thematic analysis yielded three primary themes: (1) lack of preparation, (2) emotional strain and abandonment, and (3) life skills training. Findings indicate that readiness is multidimensional and shaped by practical preparation, emotional readiness, and relational support. For nonprofit …


The Influence Of Relationship Marketing On Customer Satisfaction In The Jordanian Banking Sector, Balqees Almestareehi, Seyfettin Ünal Apr 2026

The Influence Of Relationship Marketing On Customer Satisfaction In The Jordanian Banking Sector, Balqees Almestareehi, Seyfettin Ünal

Journal of Economics and Administrative Sciences

This Paper aims to analyze the impact of relationship marketing dimensions on customer satisfaction in the Jordanian banking sector. It uses a comprehensive measurement model based on confirmatory factor analysis (CFA) and structural equation modeling (SEM). The study's problem stems from the need to understand how relationship-marketing practices affect customer satisfaction in rapidly changing and highly competitive banking environment. The research relied on a field survey of 677 Jordanian bank customers. A standardized questionnaire measured the seven dimensions of relationship marketing and customer satisfaction. The results showed statistically significant positive effects for all dimensions on customer satisfaction. Customer bonding strengthening …


The Impact Of Forensic Accounting On The Effectiveness Of Fraud Detection In Private-Sector Banking And Merchandising Companies: Evidence From Sulaymaniyah City, Kurdistan Region, Iraq, Barham Khalid Hassan Apr 2026

The Impact Of Forensic Accounting On The Effectiveness Of Fraud Detection In Private-Sector Banking And Merchandising Companies: Evidence From Sulaymaniyah City, Kurdistan Region, Iraq, Barham Khalid Hassan

Journal of Economics and Administrative Sciences

This study examines the impact of forensic accounting techniques, challenges, and accountants' skills on fraud detection effectiveness in the private sector of Sulaymaniyah City, Kurdistan Region of Iraq. The study employed a quantitative research design, with preliminary semi-structured interviews conducted to inform questionnaire development. In the qualitative phase, purposive sampling was used to interview eight forensic accountants with experience handling multiple fraud cases in Sulaymaniyah. Insights from these interviews guided the creation of a structured questionnaire, which was subsequently distributed to Seventy-four accounting professionals from private banks and merchandising firms for the main data collection. Data were analysed using SPSS …


From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez Apr 2026

From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez

International Journal of Religious Tourism and Pilgrimage

Cinema and television, as core components of the creative industries, play a crucial role in transforming cultural heritage into meaningful narrative and symbolic resources. This study explores how religious cultural heritage is reconfigured from sacred sites into cinematographic sets, focusing on the Italian television series Le Indagini di Lolita Lobosco, set in Apulia. Drawing on the cultural and spatial turn in geography and media studies, the research examines the symbolic, aesthetic, and spatial functions of religious architecture and sacred landscapes within the series. Churches, monasteries, and coastal sacred spaces are not treated as mere backdrops, but as narrative devices that …


‘Clothesure’: The End Of The Narrative Of A Pilgrim’S Clothes; And How Pilgrim’S Clothes Contribute To Narrative Identity, Stephen F. Haller Apr 2026

‘Clothesure’: The End Of The Narrative Of A Pilgrim’S Clothes; And How Pilgrim’S Clothes Contribute To Narrative Identity, Stephen F. Haller

International Journal of Religious Tourism and Pilgrimage

This paper provides the story, or narrative, which explains how pilgrim’s-identity is created and endures through the clothes they wear. The closure, or preferred ending, of this story of a pilgrim’s clothes, would be a ceremonious disposal, like burning them. Pilgrims are reluctant to simply throw their clothes, boots, and gear away. This paper is a philosophical reflection on how a pilgrim’s clothes construct the identity of a pilgrim; and how inanimate objects, like clothes, might become meaningful, or even ‘sacred’ in a non-religious way. This comes about because of a decision to treat them that way. We make sense …


Impact Of Mass Tourism On Corsican Religion: Between Spectacularisation And Commercialisation The Case Of The Sartène Catenacciu, Pierre-François Marchiani Apr 2026

Impact Of Mass Tourism On Corsican Religion: Between Spectacularisation And Commercialisation The Case Of The Sartène Catenacciu, Pierre-François Marchiani

International Journal of Religious Tourism and Pilgrimage

This study aims to question the impact of mass tourism on the religious expression of the Corsicans. In 2012, across France, 44% of cultural tourism had a spiritual and religious aspect, representing around 20 million travellers (Baziou, 2004:336). It is often the discovery of heritage, whether built or intangible, that leads people to engage in this form of ‘religious tourism’. Although arising from good intentions, this form of tourism is accompanied by a process of secularisation that alters the very object being sought. This is what we shall examine through a synchronic and diachronic study of the Catenacciu di Sartène, …


Faith, Culture, And Transformation: A Case Study Of Tumane Monastery Visitors, Danijel Pavlović, Marija Bratić, Anđelina Marić Stanković, Ivan Kosta (Hieromonk Ilarion), Dimitrije Plećević Apr 2026

Faith, Culture, And Transformation: A Case Study Of Tumane Monastery Visitors, Danijel Pavlović, Marija Bratić, Anđelina Marić Stanković, Ivan Kosta (Hieromonk Ilarion), Dimitrije Plećević

International Journal of Religious Tourism and Pilgrimage

This study examines the experiences of visitors to Tumane Monastery, one of the most significant Serbian religious and pilgrimage destinations. Located in a peaceful natural setting, Tumane Monastery is renowned for its spiritual significance, rich history, and connection to miraculous events, making it a key religious and cultural destination in the Braničevo District of Eastern Serbia. Its unique blend of sacred heritage and natural beauty attracts pilgrims and tourists seeking spiritual and cultural enrichment. Using a survey-based approach, the research analyses the demographic characteristics, motivations, behaviours, and perceptions of visitors, as well as the personal and spiritual effects of their …


Monastic Botanical Gardens: Medicinal Plants, Cultural Heritage, And Tourist Routes, Polyxeni G. Moira Dr, Dimitrios Mylonopoulos Apr 2026

Monastic Botanical Gardens: Medicinal Plants, Cultural Heritage, And Tourist Routes, Polyxeni G. Moira Dr, Dimitrios Mylonopoulos

International Journal of Religious Tourism and Pilgrimage

in the natural environment. The natural environment, of which humans are an integral part, served as the first laboratory for the production of medicines. Medicinal botany can be traced back to ancient Greece, continued through ancient Rome, was closely linked to Islamic tradition, and persisted through the rise of Christianity in monasteries, enduring to the present day. Monastic botanical gardens serve as living proof of the relationship between humans, nature, healing, and spirituality. These gardens, which for centuries cultivated plants for medicinal, nutritional, and functional uses, can now be leveraged to promote tourism, cultural heritage, and environmental awareness.

This study …


Consistency-Based Computing Of Fuzzy Eigenvalues And Fuzzy Eigenvectors: Method And Application, Kamala. R. Aliyeva Prof., Nihad Mehdiyev, Shamil Mehdi Apr 2026

Consistency-Based Computing Of Fuzzy Eigenvalues And Fuzzy Eigenvectors: Method And Application, Kamala. R. Aliyeva Prof., Nihad Mehdiyev, Shamil Mehdi

Chemical Technology, Control and Management

The computation of eigenvalues and eigenvectors under uncertainty is a fundamental problem in fuzzy linear algebra and decision analysis. When matrix elements are represented by fuzzy numbers, classical spectral methods cannot be directly applied due to nonlinearity, ambiguity in ordering, and the propagation of uncertainty. Moreover, in many practical applications, particularly those involving pairwise comparison matrices, the reliability of eigenvalue-based results strongly depends on the consistency of the underlying data. This paper proposes a consistency-based framework for computing fuzzy eigenvalues and fuzzy eigenvectors that explicitly integrates consistency analysis into the spectral derivation process. The proposed method preserves the fuzzy structure …


The Path To Impulse: A Cognitive-Affective-Conative Model Of Live E-Commerce Behaviour Across Southeast Asia, Any Urwatul Wusko, Aminullah Aminullah Apr 2026

The Path To Impulse: A Cognitive-Affective-Conative Model Of Live E-Commerce Behaviour Across Southeast Asia, Any Urwatul Wusko, Aminullah Aminullah

The South East Asian Journal of Management

Research Aims: This study investigates how cognitive and affective mechanisms jointly shape impulse buying intentions in live e-commerce environments, using the Cognitive-Affective-Conative (CAC) model, with a focus on Southeast Asian consumers.

Design/Methodology/Approach: A quantitative, cross-sectional survey was conducted with 430 respondents from Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. Data were gathered from participants with recent live-shopping experience on platforms such as TikTok Shop and Shopee Live. Structural Equation Modelling (SEM) using SmartPLS was employed to test the proposed relationships.

Research Findings: Perceived authenticity and interactivity significantly influence emotional arousal and fear of missing out, which in turn predicted impulse …


Building Sustainable Competitive Advantage Through Customer Centricity: Evidence From Fmcg Firms In Indonesia, Oskar Fajar Damanik, Elliot Simangunsong, Fathony Rahman, Eka Ardianto Apr 2026

Building Sustainable Competitive Advantage Through Customer Centricity: Evidence From Fmcg Firms In Indonesia, Oskar Fajar Damanik, Elliot Simangunsong, Fathony Rahman, Eka Ardianto

The South East Asian Journal of Management

Research Aims: This study aims to develop a comprehensive model that leverages customer-centric strategies to build sustainable competitive advantage within the dynamic and complex context of changing consumer behaviour.

Design/Methodology/Approach: Data were obtained from 235 sales and marketing managers across 63 Fast Moving Consumer Goods (FMCG) firms using a convenience sampling method. A structured questionnaire employing Likert-scale items was distributed via Google Forms. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS 3 and further validated through semi-structured interviews with top management practitioners.

Research Findings: The findings of the study indicate that a customer-centric strategy …