Digital Commons Network^™

What Happens When Leaders Don’T Live Up To The Ideal? How The Leadership Perception Gap Can Undermine Leader Development And Intentions, Julia Macgregor-Peralta

Theses and Dissertations

Despite decades of research on leadership development, we know surprisingly little about why capable, confident people choose not to pursue leadership. This study introduces the Leadership Perception Gap (LPG), a construct that captures discrepancies between ideal leader views and the leaders people actually observe, and tests whether those discrepancies reduce the desirability of leadership roles. LPG was assessed using latent congruence modeling (LCM) to compare ideal leader ratings with vignette-based leader evaluations. The vignettes manipulated leadership style (agentic, communal, balanced) and team composition (all-male, all-female, balanced). Participants were randomly assigned to one condition and evaluated their interest in joining the …

Impact Of Currency Volatility In The Automotive Import-Export Procurement, Adelaide De-Heer

Master of Public Administration for Senior Leadership

Automobile import and export trade is a global venture and thus affected by global issues including cross border issues and currency volatility. Since it is a major in the economic field, it is vital that some risks be evaded in the initial stages of this trade to ensure sustainability. As a result, this research paper aims to assess how currency volatility as a key procurement risk impacts this business and why it is important to understand these dynamics. Currency volatility significantly influences automobile import and export procurement by shaping cost structures, competitive positioning, and financial stability within the global automotive …

Intraday Cotton Futures Price Responses To World Agricultural Supply And Demand Estimates (Wasde) News, Owen Mclane Tyrone

Graduate Theses and Dissertations

Price discovery in agricultural futures markets is augmented by information about supply and demand, leading markets to react when public reports are released. Effective price discovery in futures markets is vital to allocate physical commodities across time, synthesize information, and provide hedging tools. Price discovery in cotton markets is unique because it is less liquid than many other commodity markets. Therefore, our objective is to measure the initial price response in the cotton futures market to unanticipated ending stocks information in the WASDE report; then determine if markets continue to adjust after the initial price change. To meet our objective, …

Consumer Perceptions Of Fda Front-Of-Package Nutrition Labeling, Madison Price

Graduate Theses and Dissertations

The U.S. Food and Drug Administration (FDA) proposed a front-of-package nutrition labeling (FOPL) rule in early 2025 to help consumers more quickly and easily compare the nutritional quality of packaged foods (U.S. Food and Drug Administration, 2025). FOPL is gaining attention as a way to encourage healthier eating habits and consumer choices, but there is still debate over which label format works best. The objective of this study was to examine consumer perceptions, understanding, and trust of FDA FOPL, and to determine how these labels impact purchasing behavior and nutritional decision-making. Data were collected via an online Qualtrics survey distributed …

The Effects Of Vocational Self-Concept Crystallization And Career Choice On Crop Farming Apprenticeship Completers: An Exploratory Qualitative Analysis, Stormy Zane Speaks

Graduate Theses and Dissertations

Across the United States, a farmer shortage threatens the future of food production as the population continues to grow. However, farming apprenticeship programs may be a solution to this crisis. This study addressed a gap in research regarding the career decision-making processes of farm apprenticeship completers. Specifically, this study sought to identify whether farm apprenticeship completion resulted in greater vocational self-concept crystallization as well as farming as a career choice. Due to the lack of research, an exploratory qualitative research design was most suitable for this study. Donald Super’s self-concept development theory was the theoretical framework. Self-concept development theory was …

Political Costs And Strategic Corporate Communication, Christine Cuny, Jungbae Kim, Mihir N. Mehta

Research Collection School Of Accountancy

When subject to public scrutiny, do firms strategically use advertising to reduce expected political costs? Advertising can ease public concerns, thereby reducing the pressure on politicians to act harshly against scrutinized firms and their industries. We use repeated congressional testimony by industry members as a novel way to identify political scrutiny. Our central finding is that scrutinized industries increase their advertising spending 132 percent more in the electorates of politicians overseeing the hearings than in the electorates of other politicians. Further, strategic advertising is complementary to income-decreasing accounting choices and a substitute for lobbying. Overall, our study sheds light on …

Make Fashion Circular: Extending Brand Loyalty By Extending The Life Of Garments, Madelyn Schillinger

Marketing Undergraduate Honors Theses

This research targets the fashion industry and its journey towards sustainability and circularity, specifically through the rise of clothing resale. It discusses the environmental impact of the overall fashion industry, as well as how secondhand shopping can offset the production of new items. This research also compares third party marketplaces with private, brand-operated resale platforms, exploring how each one benefits both the environment and consumers. Each resale model provides variety in user experiences, profits, and sustainability outcomes. These findings reveal that peer-to-peer platforms have helped normalize secondhand shopping, but brand resale initiatives have a greater control over sustainability and customer …

Not Just A Drink: The Cultural Evolution Of A Beverage Turned Lifestyle And Its Adaption To Spain, Ava Axtell

Marketing Undergraduate Honors Theses

This research explores the rise of dirty soda in the United States and how a simple customizable beverage evolved into a cultural ritual shaped by social media, treat culture, and the lifestyle norms of the LDS community. It analyzes the cultural meaning behind Swig’s popularity, including how influencers and online aesthetics transformed the drink into a status symbol and daily indulgence. This study also compares U.S. and Spanish cultural values, including individualism, indulgence, and social rituals, to determine how Swig must adapt its product, branding, and store model for successful expansion into Spain. Findings reveal that while dirty soda thrives …

Examining The Lives And Experiences Of Mariachi Leadership In San Antonio, Texas: A Narrative Ethnographic Inquiry Using A Constructivist Lens, Baldemar Villarreal

Theses & Dissertations

Mariachi leaders carry far more than instruments. They carry history, community, identity, and the responsibility of sustaining a living tradition within a rapidly changing world. This study explores the experiences of three Mariachi leaders in San Antonio to understand how cultural heritage, leadership development, and entrepreneurial practice unfold within the pressures of the contemporary gig economy.

Guided by a constructivist narrative inquiry approach, the study draws on the view that meaning is created through experience, relationship, and reflection (Clandinin and Connelly, 2000; Polkinghorne, 1995). The narratives reveal leadership as a dynamic process shaped by migration, gender, innovation, and communal responsibility. …

An Examination Of Student-Faculty Relationships As A Factor In Retention Of Students In The Department Of Agriculture, Macie C. Johnson

Electronic Theses and Dissertations

The purpose of this study was to discover the best approach in building academic relationships between students and faculty. Based on past research, student GPA, learning style, faculty relatability, and involvement were common factors in retention research. These factors contributed to the creation of statements used to analyze the best course of action in building academic relationships between students and faculty. Students and faculty in the Department of Agriculture at Stephen F. Austin State University were able to rank statements using a Quasi-Q-Sort. Results from the Quasi-Q-Sort were analyzed using cross-tabulation, descriptive statistics, Kendall’s W, and Mann-Whitney tests. Following these …

Artificial Intelligence In Video Production, Jonathan Ringor

Theses

This project examines the role of artificial intelligence in video advertisement production and explores whether AI can help bridge the gap between everyday users and professional advertising. The project combined both creative production and audience research. To do this, three original AI-generated advertisements were created in distinct commercial formats: a pharmaceutical advertisement, a petcentered narrative commercial, and a lifestyle montage advertisement. After the advertisements were completed, audience response was measured through a survey of U.S.-based participants. Participants evaluated each advertisement on realism, emotional engagement, trustworthiness, polish, and authenticity. The results showed that the advertisements were not perceived equally. The pet …

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

Unveiled Voices: An Ode To Black Brides A Digital Resource Guide For Black Brides And Inclusive Bridal Design, Jaslyn A. Banks

Theses

This project examines the lack of inclusivity within the bridal industry, with a specific focus on the absence of skin-tone appropriate illusion mesh and diverse representation for Black brides. Through a combination of scholarly research and visual analysis, this study identifies how Eurocentric design standards continue to influence fabric development, marketing practices, and overall bridal aesthetics.

In response to these findings, this project introduces a digital lookbook titled Unveiled Voices: An Ode to Black Brides A Digital Resource Guide for Black Brides and Inclusive Bridal Design, which serves as a curated resource highlighting Black bridal designers who prioritize inclusivity, cultural …

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

Assessing The Viability Of Cryptocurrency As A Payment Method: A Consumer Perspective, Aadavan Dharumaiyan

Dissertations

The problem addressed in this study was the limited mainstream adoption of cryptocurrencies for daily retail transactions despite continued technological advancement and increasing institutional interest. The purpose of this qualitative study, grounded in Husserlian descriptive phenomenology, was to explore the perceptual and behavioral factors influencing this adoption gap. Participants were recruited using snowball sampling, resulting in eight participants divided into two cohorts: active cryptocurrency payment users (Cohort 1, n = 2) and cryptocurrency holders who did not use cryptocurrencies for payments (Cohort 2, n = 6). Data were analyzed using the Moustakas phenomenological approach to identify patterns in participant experiences. …

The Harvey Pittel Saxophone Quartet: Its History And Legacy In American Saxophone Quartet Performance, James M. Lawhn

Glenn Korff School of Music: Dissertations, Theses, Student Creative Work, and Performances

The saxophone quartet has emerged as a legitimate chamber ensemble in the United States through the sustained efforts of a small number of pioneering professional groups. Despite the central role these ensembles have played in shaping repertoire, performance standards, and public perception, their histories have often gone undocumented. Among the most influential of these groups is the Harvey Pittel Saxophone Quartet, an ensemble that maintained an unusually active national and international touring career for nearly four decades and helped establish the saxophone quartet as a viable professional model.

This document addresses a significant gap in the scholarly literature by presenting …

Algorithmic Resilience Memory: Designing Agentic Ai Systems For Organizational Learning And Climate-Crisis Adaptation, Harsha Sammangi, Aditya Jagatha, Navyasri Maddukuri

Research & Publications

Climate disruption has become a persistent organizational condition rather than an episodic event, yet most information systems designed to support organizational resilience treat each disruption as an isolated incident. Existing digital resilience platforms, disaster recovery systems, and AI-driven decision support tools lack the capacity to accumulate, encode, and reuse organizational knowledge across successive climate-related crises. This paper introduces Algorithmic Resilience Memory (ARM), a novel IS construct defined as an AI-enabled organizational capability through which agentic AI systems sense climate-related disruptions, encode prior organizational responses, preserve decision rationale, generate contextually adaptive recommendations, and reconfigure future actions through structured outcome feedback. Drawing …

Rethinking Covid-19 Tourism Recovery, Anestis Fotiadis, Efstathios Polyzos, Tzung Cheng Huan

All Works

No abstract provided.

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Income Distribution And Poverty Rate Changes In Hurricane Katrina-Affected Parishes: A Case Study Of Orleans, Jefferson, Plaquemines, And St. Bernard, 2000-2023, Carly L. Day

Economics Undergraduate Honors Theses

On August 28^th, 2005, the National Hurricane Center announced that a category five hurricane sustaining over 160-mile winds was cruising through the Gulf of Mexico, headed straight for the coasts of Louisiana and Alabama. By August 29^th, 2005, Katrina made landfall in Plaquemines Parish, Louisiana as a category three hurricane. After surviving a significant amount of rainfall, the levee system in New Orleans failed, putting over 80% of the city of New Orleans underwater and leaving many residents without homes (“Hurricane Katrina”, 2025). Despite a mandatory evacuation order, many people were forced to take shelter in …

"Forward Together, Not One Step Back": Southern Women, Joy, And The Revitalization Of A Movement, Katelyn Holly Johnson

Graduate Theses and Dissertations

This study seeks to illuminate the ways that working women across the Southern United States organize labor within their communities both in and outside of the traditional union space. Due to the repressive nature of labor policy across the Southern US, this study focuses on how both unions and non-union organizations in the South generate feelings of collective identity and sustain solidarity. This study explores one central question: How do women in unions and worker-organizations in the South build solidarity and sustain collective action under restrictive labor conditions. Early findings reveal that working women in the South navigate multiple barriers …

Integrating People And Technology: Exploring The Validation Of The King And Hughes Hrd, Technology Ethics, And Leadership Scale, Hannah King

Graduate Theses and Dissertations

People and technologies have coexisted within organizations for centuries. In the wave of the fourth and fifth industrial revolutions, however, organizations must place an emphasis on ethically integrating new technologies, like artificial intelligence, alongside people in order to sustain a competitive advantage in the marketplace. A review of the literature identified a need for more research examining ethics in the use of technology by HRD professionals. The purpose of this descriptive research study was to assess the relationship between HRD activities, ethics, and technology and examine the influence that an organization’s code of ethics has on their integration. This study …

Unpacking American Reception Of Glocalized Non-English Content In The Netflix Era, Sur Govindarajan

Dissertations

The swift growth of streaming services has revolutionized the worldwide distribution of media, making it possible for non-English and non-English-adjacent content to reach American consumers on a never-before-seen scale, which is sometimes perceived as an indication of increasing cultural tolerance. However, while a lot is known about what audiences see, far less is known about how they really understand and assess these stories. There is a fundamental vacuum in our understanding of audience reception as a lived, meaning-making process because previous research has mostly focused on consumption patterns. In order to close that gap, this study examines how American audiences …

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …

Public Art And The Future Of Remembrance In Contested Spaces, Rebecca Ann Munoz

Open Access Theses & Dissertations

This dissertation examines the memorial landscape of El Paso, Texas as a contested site of public memory, cultural identity, and community representation. Situated at the U.S.-Mexico border, El Paso functions as a palimpsest of layered histories shaped by colonization, militarization, and ongoing negotiations of belonging. Drawing on memory rhetoric and composition studies, and art history, the paper raises critical questions about community engagement, representational equity, and the politics of visibility in public art processes. The paper ultimately calls for a deeper examination of the rhetorical strategies and institutional frameworks that shape memorial meaning-making at the local level, with broader implications …

Fellowship Of Christian Athletes (Fca) Social Expansion: An Analysis Of The Fca Brand Architecture, Victoria G. Williamson

Undergraduate Theses and Capstone Projects

The Fellowship of Christian Athletes has seen much growth over the past seven decades, after being created in a small town in Oklahoma in 1954 with only 15 members to now having 2,000+ staff and reaching 100+ countries (FCA Timeline, 2024). How did such a small organization with such a specific niche, become the well-known non-profit global ministry it is today? This thesis will discover how the Fellowship of Christian Athletes grew its brand worldwide pre and post-digital media through its marketing and communications methods. For this thesis, research will be done on FCA’s methods for reaching its target audience …

Expanding Links Between Work Values And Occupations: Development Of The Occupational Values Inventory (Ovi), Nicholas F. Heimpel, Kevin Hoff, Zihan Liu, Federick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

This research developed the Occupational Values Inventory (OVI), a 30-item measure that expands the content coverage of work values by linking into a broad range of O*NET occupational descriptors, including Work Activities and Work Contexts, along with salary data from the Bureau of Labor Statistics. The OVI assesses 11 work values—Interpersonal, Outdoor, Physical, Leadership, Salary, Prestige, Variety, Interest, Work Hours, Knowledge Utilization, and Autonomy—providing an updated and refined coverage of work values relevant to people and occupations in the modern labor market. Study 1 (N = 768) developed and refined the OVI’s scales using conceptual and psychometric criteria, also reporting …

The Downside Of Generosity: How Rare Giving Fosters Stronger Social Connection, Minkwang Jang, Shereen J Chaudhry, Ayelet Fishbach

Research Collection Lee Kong Chian School Of Business

Giving serves not only to benefit others and society but also to foster social connections between givers and recipients. However, more giving is not necessarily merrier. This research finds that social connection depends not only on the act of giving but also on how many others receive the gesture from the same giver. Rare givers—those who give to fewer recipients—are perceived as more socially connected to each recipient than broad givers—those who give to many (the rare giving effect). This effect emerges across diverse contexts, including interpersonal gift exchanges in both new and existing relationships and corporate donations. As a …

International Business And Sustainability: Towards An Interdisciplinary Research Agenda, Jonathan Doh, Ans Kolk, Heli Wang

Research Collection Lee Kong Chian School Of Business

The relationship between international business (IB) and sustainability is a complex and multifaceted one. Multinational enterprises (MNEs) both affect and are affected by the social, economic, and ecological (green environment) context in which they are embedded.1 As such, the study of how IB activity influences sustainability and the way that sustainability, in turn, impacts IB, involves incorporating a wide range of drivers, actors, processes, and outcomes. At the same time, sustainability challenges, such as climate change, biodiversity loss, pollution, resource scarcity, economic and social inequality and others, are increasingly systemic, multilevel, and intertwined with geo economic, biophysical and governance dynamics …

Diversification For Stock Markets: Commodities Or Crypto, Mico Apostolov, Simone Domenico Scagnelli, Lorenzo Vasile

Research outputs 2022 to 2026

The question that an asset could serve as a good store of value has been brought up a number of times, especially due to major market shocks. Despite the long-held belief that gold serves as a safe haven, a growing body of contemporary literature perpetually assesses this notion. Whether cryptocurrencies, namely Bitcoin as the most well-known of them, as an asset, can serve as a safe haven or hedge gains traction in research. This study investigates the relationship of gold and Bitcoin to S&P 500 stock index and the possibility that these might serve as a safe haven in respect …