Digital Commons Network^™

Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy

Atlantic Marketing Association Proceedings

No abstract provided.

Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom

Atlantic Marketing Association Proceedings

No abstract provided.

Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler

Atlantic Marketing Association Proceedings

No abstract provided.

Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee

Atlantic Marketing Association Proceedings

No abstract provided.

When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang

Atlantic Marketing Association Proceedings

No abstract provided.

Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.

Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin

Atlantic Marketing Association Proceedings

No abstract provided.

How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen

Atlantic Marketing Association Proceedings

No abstract provided.

Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Credit Card Indebtedness During The Covid-19 Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.

Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander

Atlantic Marketing Association Proceedings

No abstract provided.

Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain

Atlantic Marketing Association Proceedings

No abstract provided.

The Drive Diaries: How Motivation Shapes Work And Performance, Christian D. Diaz

Masters Theses, 2020-current

Employee motivation remains central to organizational research, yet less is known about how employees personally experience the relationship between intrinsic and extrinsic motivation and performance. Grounded in Self-Determination Theory and Expectancy Theory, this qualitative narrative inquiry examined how employees describe their motivational experiences and their influence on workplace effectiveness. Semi-structured interviews were conducted with 3 employees across diverse industries and analyzed using thematic analysis.

Four themes emerged: (1) autonomy as a primary driver of sustained performance, (2) recognition as a reinforcing factor, (3) organizational culture as either amplifying or diminishing motivation, and (4) motivation as evolving across career stages. Findings …

The Motivation Tapes: Employee Narratives Of Leadership That Matters, Jessica Gray

Masters Theses, 2020-current

This qualitative phenomenological study explored how employees describe their lived experiences at work. The purpose of the research was to understand the relational, emotional, and developmental dimensions that shape employees’ day-to-day workplace realities and the meanings they assign to those experiences. Four participants from diverse occupational backgrounds were interviewed using semi-structured protocols designed to elicit rich, descriptive accounts of their work environments, relationships, and sense-making processes. The findings reveal that participants shared experiences of supportive and hands-on leadership, opportunities for autonomy and ownership, and moments of connection, meaning, and long-term growth. Participants also described disruptions to these experiences. The implications …

Operational Architecture Models As A Determinant And Framework Of Return On Equity Structure, Aydin Dibonaventura

Bryant University Undergraduate Journal

Lots of data attained within standard business practices may be seen as very significant but straightforward and many individuals fail to acknowledge the additional value that these data based strategies provide. Businesses may undergo different management structures, unique operational strategies, or complex supply chain systems from one another, but they all manage to attain ROE1 results within the same range at the end of each fiscal year. The Dupont financial analysis is a commonly used methodology that dissects the basic ROE value into profit margin, asset turnover, and financial leverage. These three values allow those to not only digest what …

Table Of Contents

Bryant University Undergraduate Journal

Table of Contents for the Bryant University Undergraduate Journal Volume 6, Spring 2026.

Verso

Bryant University Undergraduate Journal

Verso for the Bryant University Undergraduate Journal Volume 6, Spring 2026.

Title Page

Bryant University Undergraduate Journal

Title Page

Enacting Leadership And Transforming The World: Hannah Arendt, The Private, The Public, And Transfigurations In Between, Xochitl Mendez

Educational Studies Dissertations

In this dissertation I propose a framework that emphasizes transitions between Private and Public. I argue that individuals can consciously reshape and reformulate these transitions to assert themselves in the world. How can the individual’s own internal realities, ventures, projects and selfhood assert themselves in a fraught world as an act of self-affirmation, leadership, and transformation? New approaches to this question can all be revealed by using transitions between Private and Public as actionable strategies. I re-interpret Hannah Arendt’s Private and Public as she presented them in The Human Condition (1958). I turn these into multivalent and multilayered spaces of …

The Dehumanization Of Nfl Players In The Media, Destiny D. Farley

UNLV Theses, Dissertations, Professional Papers, and Capstones

This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …

The Making Of An Extremist: How Do We Become Someone Else’S Nightmare?, María Paula Morales

The Confluence

This article explores how ordinary people can be pulled into extremist movements and what psychological forces drive that process. It looks at three perspectives: social identity theory, which explains how group belonging shapes behavior, identity development, which shows how people searching for meaning may find it in extremist causes; and social neuroscience, which connects radicalization to brain activity linked to fear, loyalty, and moral judgement. Together, these approaches show that radicalization is not simply about ideology but about identity, emotion, and belonging. By understanding these dynamics, we can find better ways to prevent extremism and promote healthier, more inclusive communities.

Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin

Atlantic Marketing Association Proceedings

No abstract provided.