Digital Commons Network^™

Reducing Systemic Bias In Behavioral Targeting Using Explainable Ai: The Harmonia Complex Systems Approach, Ruchira Deokar, Preethi Nanjundan, Jossy P. George, Carlos Gershenson

Northeast Journal of Complex Systems (NEJCS)

Behavioral targeting is a key part of the modern advertising web's algorithmic engine. However, it is unclear whether optimization processes worsen bias, promote unchecked spread in filter bubbles or lower overall users' trust levels. This paper introduces HARMONIA (Holistic Adaptive Regulatory Model for Optimizing Non-transparent Intelligent Advertising), a comprehensive, data-driven Explainable Artificial Intelligence (XAI) framework aimed at transforming behavioral targeting via transparency, interpretability, and adaptive ethical regulation. This paper conducted a comprehensive Explorative Data Analysis (EDA) on the public Criteo Display Advertising Dataset, which contains over 45 million records, to identify patterns in high-dimensional user-ad interaction space. This analysis uncovered …

Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura

Business Management Review

Microfinance cooperatives (MFCs) play a key role in socio-economic development, predominantly in developing countries. However, studies focusing on the relationship between entrepreneurial orientation (EO) and the performance of MFCs are limited, particularly in Tanzania. This study was informed by the resource-based view to examine the influence of EO dimensions on the performance of MFCs in Tanzania. Specifically, the study focused on four dimensions of EO namely; innovativeness, proactiveness, risk taking, and competitive aggressiveness behaviours. Data were obtained from 299 stratified sampled managers of MFCs through the administration of a structured questionnaire. In testing this relationship, Partial Least Squares Structural Equation …

There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Decision-makers and researchers continue to ponder on how to cope with today’s volatile, uncertain, complex, and ambiguous environments (VUCA). The catch-all expression “it is a VUCA world” has gained popularity while raising some concerns on its applicability. To date, much of the focus has been in association with large-scale events of a negative nature; research has remained mostly conceptual with almost no extensive empirical investigation centered on the fully unpacked VUCA construct. This study examines the interplay between VUCA elements, turbulence, and disruption; it introduces a turbulence diagnostic tool for leadership and explores patterns of variability across types of triggering …

Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha

Arab Economic and Business Journal

This study investigates how organisational and leadership knowledge impacts the resilience of Small and Medium Enterprises (SMEs) during economic downturns, focussing on a foreign-owned business processes and Information Consulting (IT) consulting company in Bahrain. This is a mixed-methods approach that integrates qualitative and quantitative data, including thematic analysis and Structural Equation Modelling (PLS-SEM). This study shows that an emphasis on external problems caused the company to disregard important internal challenges. The findings highlight the need for better crisis management and digital strategies to strengthen the organisation from within and create a better workplace culture. This study contributes new insights into …

Breaking Barriers: Advancement Toward Practical Nursing Licensure For Certified Medication Assistants In Long-Term Care--A Descriptive Study, Aleshia L. Maxwell

ATU Theses and Dissertations 2021 - Present

The persistent nursing shortage across the United States, particularly in Long-Term Care (LTC) settings, has complicated the healthcare system’s ability to meet the needs of an aging population. While existing research often examines progression from Licensed Practical Nurse (LPN) to Registered Nurse (RN), limited research explores factors influencing progression from entry-level LTC healthcare workers to Practical Nursing (PN) licensure. This quantitative descriptive study examined the barriers and supporting factors influencing advancement toward PN licensure for Medication Assistants-Certified (MA-Cs) in Arkansas LTC facilities. A convenience sample of N=100 participated in the study. Results indicated that financial and structural barriers often …

Raburn Wing, Dr. Ann G. Zarate

Documents

University Celebrates the Opening of the new Raburn Wing of Keller Hall

Flowers Fought Long And Hard For Athletics, Ronald Thomas

Documents

News article from The Flor-Ala on Eddie Flowers and Flowers Hall

Construction Reflects Growth In Program, Lisa Singleton-Rickman

Documents

Construction of Keller Hall Annex

Utah Women And Skilled Trades, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Currently more than 8 million people in the US work in the construction and skilled trades industries, which have historically been referred to as “blue-collar” jobs.¹ The numbers will likely increase as there is a growing demand for skilled labor across the US because of the retirements of experienced tradespeople and the fact that fewer young people are pursuing these fields. Estimates show that by 2030, more than 40.0% of the current skilled trades and construction workforce will retire, leaving these industries with a critical worker shortage.² Projections suggest that in the US by 2030, the skilled trades …

Servant Leadership & Navigating The Covid-19 Pandemic: A Case Study On Port Tampa Bay, Laura M. Holland, Deirdre Dixon

Servant Leadership: Theory & Practice

When the COVID-19 pandemic hit the United States in March 2020, many supply chain companies found themselves facing increased demand, labor shortages, and low capacity. Due to complex relationships in the supply chain industry, it was difficult for ports to manage these challenges and continue to operate efficiently. For ports to successfully navigate these challenges, they needed to implement leadership across all levels. We examined the leadership of Port Tampa Bay to see if Servant Leadership was present. Port Tampa Bay was Florida’s largest port that handled major cargo. Through 2020–2022, the port had not seen any of the congestion …

Bridging Economic Growth And Literacy: Mediation–Moderation Pathways Linking Agriculture, Environment, And Poverty Reduction Across Asian Economies, Muhammad Abubakar, Wasim Abbas Shaheen, Umair Umer

Business Review

In the framework of reducing poverty, this study explores the numerous connections between economic, environmental, and agricultural aspects, paying particular attention to the moderating role of literacy. The Study aims to assess how agricultural employment, arable land, forest area, fertilizer usage, and ecological resources shape poverty outcomes in Asia. Utilizing panel data from 46 nations between 2000 to 2023, sourced from the World Development Indicators, the analysis applies advanced econometrics such as FMOLS and DOLS, alongside a panel co-integration framework validated through panel unit root and cointegration tests. Results indicate that agricultural employment significantly reduces poverty, arable land has mixed …

Mitigating Renewal Risk In Banks: An Analysis Of Ai Adoption, Customer Loyalty And Macroeconomic Conditions, Mackenzie M. Cauthorn

ASPIRE 2026

Renewal risk, the uncertainty surrounding whether customers will continue existing financial relationships such as loans, deposits, credit lines, or insurance products, poses a growing challenge for modern banks because customer retention is critical for revenue stability, cross-selling opportunities, and long-term profitability. This study examines how the adoption of artificial intelligence (AI) in banking interacts with macroeconomic conditions to influence renewal risk and customer attrition. Specifically, the research addresses three primary questions: (1) whether macroeconomic conditions, such as perceived economic health, inflation concerns, unemployment expectations, and personal financial confidence, affect the likelihood and timing of banking product renewal; (2) how AI …

Digital Platform Participation, Service Innovation, And Retailer Growth Performance, Xueqiang Chen

Dissertations and Theses Collection (Open Access)

The rapid expansion of the digital economy has fundamentally transformed how firms create and deliver value. As a core infrastructure of the digital economy, digital platforms are reshaping firms’ business activities and market interactions. For brand firms that rely heavily on channel systems, retailers play a dual role as both product distributors and critical interfaces with end customers. However, the rise of digital platforms has significantly altered the operating environment of retailers. While digital platforms provide new channels, they also require retailers to adapt by reconfiguring their business models and service offerings. Although digital platform participation has become increasingly common, …

Research On The Impact Of Digital Transformation On Esg Performance Of Real Estate Enterprises, Lung Tim Tong

Dissertations and Theses Collection (Open Access)

In the era characterized by the dual carbon goals driving the green transformation of industries and the exponential growth of the digital economy, the real estate sector is at a critical transformation juncture. From a policy-oriented perspective, building codes and energy consumption quota standards issued by the Ministry of Housing and UrbanRural Development and other regulatory bodies have rendered it imperative for real estate enterprises to reduce carbon emissions throughout the entire building life cycle. From the market demand side, consumers' preference for green and intelligent living environments has compelled real estate firms to break through traditional development models. The …

Aggressive R&D Consulting Companies Fail To Align With The Purpose Of R&D And R&E Tax Incentives., Emily Belanger

Michigan Business & Entrepreneurial Law Review

Research and development (R&D) credits and research and experimentation (R&E) tax incentives have recently experienced legislative changes and litigation related to the questionable methods deployed by R&D consulting firms. Proponents of research tax incentives tout their potential to produce positive externalities and innovation. Critics have pushed back, questioning whether research tax incentives are successfully achieving their purpose. The shifting landscape, litigation over aggressive tax claims, and debatable success of tax incentives signal a need to reassess whether research tax incentives are properly claimed in the United States. This paper proposes stronger regulation of R&D consulting firms to ensure research tax …

Budgeting Apps, Financial Literacy, And Financial Control, Max Masabo, Abdullah Mohammad Mahi

Presentations - 2026

Our paper shows the real hidden connections between budgeting app usage and financial wellbeing of U.S Households

Ai Vs. Human Imagery In Advertising: Do Consumers Care?, Belyn Thompson

Posters - 2026

Artificial Intelligence (AI) is rapidly transforming digital marketing, with AI-generated images increasingly used in advertising and brand communication. While these visuals allow companies to reduce costs and experiment with creative ideas, it remains unclear how consumers perceive AI-generated content compared to human-created visuals. Advances in platforms such as DALL-E and Midjourney have made AI images more realistic and difficult to distinguish, raising questions about transparency and ethical disclosure in advertising. This study examines how AI-generated images and disclosure strategies influence consumer perceptions, including purchase intent, aesthetic appeal, and perceived realism across different product categories.

Optimizing Retail Grocery Inventory Using Ai And Large Language Models: Evidence On Forecast Accuracy, Waste Reduction, And Cost Efficiency, Robert Miller, Stephen Garcia, Brandon Ermis

Posters - 2026

Aim: To evaluate how AI and LLMs improve forecasting accuracy, reduce waste, and enhance inventory decision-making

Comparing The Risk And Return Characteristics Of Ai Exchange-Traded Funds To Benchmark Stock Market Etfs, Aryan Malhotra

Honors Theses

Artificial intelligence exchange-traded funds (AI ETFs) have expanded rapidly as investors seek targeted exposure to firms developing or benefiting from AI technologies. This study compares the performance of 50 AI ETFs with two broad-market ETFs, SPY (S&P 500) and RSP (equal-weight S&P 500), from January 2018 to January 2026. AI ETFs exhibit higher expense ratios and strong correlations with both benchmarks, reflecting their concentration in large-cap technology stocks. Over the full sample, AI ETFs generated higher cumulative returns but with substantially greater volatility. Sub-period analysis further decomposes the post-COVID period into pre-ChatGPT (April 2020–November 2022) and post-ChatGPT (December 2022–January 2026) …

Sustainable Finance: An Analysis Of Climate-Resilient Infrastructure Investments, Ngan Trat

Honors Theses

Changes in climate conditions are reshaping our environments and impacting ecosystems. A product of these changes is worsening climate events, and for Mississippi, that means increasingly frequent, high-intensity storms and floods. Its immediate and residual effects can range from disruptive to destructive. Mississippi and its communities are highly vulnerable to the effects of intense natural disasters, and there is a discrepancy between the need for climate-resilient infrastructure investments and the state’s fiscal capabilities to finance the research and construction of such projects. This paper will evaluate existing cases of climate-resilient infrastructure in effect through a sustainable finance lens and identify …

Antecedents And Consequences Of Consumer Behavior In Circular Fashion: Cognitive, Normative, And Behavioral Pathways Shaping Purchase And Participation Intentions, Mahmudul Hasan Sabuj

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

The increasing environmental impact of the fashion industry has intensified the need for a systemic transition from linear to circular production and consumption models. Despite growing interest in circular fashion, there remains a limited understanding of the underlying behavioral dimensions that drive consumer engagement in sustainable practices. Grounded in the Theory of Planned Behavior (TPB) and Norm Activation Theory (NAT), this study examines consumer behavior through an integrated framework capturing cognitive, social, and normative influences.

Using data collected from a structured online survey (N = 575), the study employs Exploratory Factor Analysis (EFA), reliability analysis, and multiple regression techniques to …

The Age Of Hr Delivering Stakeholder Value Through Strategic Organizational Capability: Talent, Leadership, And Culture, Anthony Nyberg, Rebecca R. Kehoe, Dave Ulrich, Patrick M. Wright

Research Briefs

A landmark collection of 62 chapters from the world’s foremost thinkers in HR strategy, talent management, and organizational leadership—written at the inflection point where AI, geopolitical uncertainty, and evolving stakeholder expectations are reshaping the future of work and the humans at its center.

Corporate Fiduciary Duties And The Climate And Biodiversity Crisis, Eric W. Orts, Sandra G. Schafhäutle

Michigan Journal of Environmental & Administrative Law

This Article argues that addressing one of the most urgent environmental challenges facing humanity today—the global climate and biodiversity crisis—calls for a transformation at the heart of corporate law: its fiduciary duties. After demonstrating how current corporate fiduciary duties are implicated in this crisis, we argue for reform of fiduciary duties operating at two levels: those governing directors and officers of business corporations, and those governing institutional investors and asset managers. We then distinguish between two general kinds of corporate fiduciary duties: permissive and mandatory. We contend that corporate law should accommodate a more expansive understanding of fiduciary duties by …

2026 Private Capital Markets Report, Craig R. Everett

Pepperdine Private Capital Markets Report

The Pepperdine private cost of capital survey was originally launched in 2007 and is the first comprehensive and simultaneous investigation of the major private capital market segments. This year’s survey specifically examined the behavior of senior lenders, asset‐based lenders, mezzanine funds, private equity groups, venture capital firms, angel investors, privately‐held businesses, investment bankers, business brokers, limited partners, and business appraisers. The Pepperdine survey investigated, for each private capital market segment, the important benchmarks that must be met in order to qualify for capital, how much capital is typically accessible, what the required returns are for extending capital in today’s economic …

Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers

Communication Theses

This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …

2026 Gsba Conference Abstracts

Global Sport Business Journal

Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"

Kawasaki Strategic Analysis, Felicity Thompson

Honors Theses

Kawasaki Heavy Industries is a global manufacturing and engineering company that operates across  multiple industrial sectors, including aerospace, energy systems, railways, robotics, marine  engineering, and powersports. Kawasaki is structured around engineering capabilities and  large-scale industrial production, allowing it to develop innovative technologies and integrated  systems used in domestic and international markets. In FY2025, Kawasaki generated over 2,340  billion yen in annual revenue, showing its scale as a diversified industrial conglomerate. 

Kawasaki Heavy Industries operates in multiple business units that focus on different industries,  but are connected through shared engineering knowledge, research and development, and production  systems. This structure allows Kawasaki …

Determinants Of Future Suas Adoption: An Empirical Analysis Of Organizational And Behavioral Factors Within The Commercial Aviation Maintenance Enterprise, Jordan Baus

Doctoral Dissertations and Master's Theses

The adoption of small Uncrewed Aircraft Systems (sUAS) represents a significant technological shift within the commercial aviation maintenance enterprise, offering the potential to improve inspection accuracy, enhance operational efficiency, and reduce maintenance-related risk. Despite these anticipated benefits, adoption intentions remain vague, influenced by a complex interplay of organizational structures, behavioral factors, and workforce perceptions. Limited empirical research has examined how these dynamics shape the willingness to adopt sUAS within highly regulated and institutionalized aviation maintenance environments. This study investigates the determinants of future sUAS adoption through an extension of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT …

Curating Attendee-Centered Corporate Event Experiences Through The Strategic Implementation Of Psychological Principles, Alexis G. Mullendore

Senior Theses

This thesis explores how psychological principles can inform event professionals’

decisions in the planning and execution of attendee-centered corporate events. In the modern

experience economy, corporations increasingly prioritize engaging, high-production events for

employees and stakeholders, while attendee expectations for immersive, spectacle experiences

continue to rise. Therefore, the importance of designing corporate events that balance clients’

fiscal and objective needs with attendees’ experience-driven expectations has become

increasingly recognized. This shift toward a human-focused approach prompted the researcher to

examine how psychological principles can inform the design and execution of events. The

project was conducted through a three-phase research process consisting of …

The Implications Of Semiconductor Export Controls On The Innovation Activity Of Domestic Manufacturers, Mary C. Compton

Senior Theses

This thesis examines the domestic innovation effects of the October 2022 U.S. semiconductor export controls, focusing on the tradeoff between national security objectives and firm-level competitiveness. By restricting exports of advanced chips and semiconductor manufacturing equipment to China, these controls may limit cross-border revenue opportunities and natural channels of knowledge transfer. However, the innovation response of affected firms is theoretically ambiguous: reduced access to foreign markets may depress revenues and lead firms to scale back R&D expenditures as a percentage of gross revenue, thus dampening innovation intensity, or, alternatively, firms may sustain or even increase R&D allocations to overcome trade …