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Appeals In Advertising, Bess Epstein May 1930

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …


Current Literature, American Institute Of Accountants. Library May 1930

Current Literature, American Institute Of Accountants. Library

Journal of Accountancy

No abstract provided.


The Ethics Of Advertising, Richard H. Derry Apr 1930

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …


Earnings Per Share, Andreas S. Natvig Apr 1930

Earnings Per Share, Andreas S. Natvig

Journal of Accountancy

No abstract provided.


Auditing The Accounts Of An Airport, Walter L. Morgan Feb 1930

Auditing The Accounts Of An Airport, Walter L. Morgan

Journal of Accountancy

No abstract provided.


Journal Of Accountancy, February 1930, Vol. 49, Issue 2 [Whole Issue], American Institute Of Accountants Feb 1930

Journal Of Accountancy, February 1930, Vol. 49, Issue 2 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.


Editorial, A. P. Richardson Feb 1930

Editorial, A. P. Richardson

Journal of Accountancy

No abstract provided.


Inventory And The Accountant, Roy C. Brown Feb 1930

Inventory And The Accountant, Roy C. Brown

Journal of Accountancy

No abstract provided.


Book Review; New Office In Chattanooga; Additions To The Library, Anonymous Jan 1930

Book Review; New Office In Chattanooga; Additions To The Library, Anonymous

Haskins and Sells Publications

No abstract provided.


Milling Around, Anonymous Jan 1930

Milling Around, Anonymous

Haskins and Sells Publications

No abstract provided.


Haskins & Sells Bulletin, Vol. 13 (1930) [Whole Volume], Haskins & Sells Jan 1930

Haskins & Sells Bulletin, Vol. 13 (1930) [Whole Volume], Haskins & Sells

Haskins and Sells Publications

No abstract provided.


Ua99/1 Scrapbook 5, Bgbu President's Office Jan 1930

Ua99/1 Scrapbook 5, Bgbu President's Office

WKU Administration Documents

Scrapbook created by J. Lewie Harman, president of Bowling Green Business University. Includes clippings, pamphlets, programs and railroad tickets dated from 1919 through 1930.


Directory Of Theamerican Society Of Certified Public Accountants, November 15, 1930, American Society Of Certified Public Accountants Jan 1930

Directory Of Theamerican Society Of Certified Public Accountants, November 15, 1930, American Society Of Certified Public Accountants

AICPA Committees

No abstract provided.


Editorial: A Word To Those Who Would Be Accountants, A. P. Richardson Jan 1930

Editorial: A Word To Those Who Would Be Accountants, A. P. Richardson

Journal of Accountancy

No abstract provided.


Editorial, A. P. Richardson Jan 1930

Editorial, A. P. Richardson

Journal of Accountancy

No abstract provided.


Current Literature, American Institute Of Accountants. Library Jan 1930

Current Literature, American Institute Of Accountants. Library

Journal of Accountancy

No abstract provided.


Journal Of Accountancy, January 1930, Vol. 42, Issue 1 [Whole Issue], American Institute Of Accountants Jan 1930

Journal Of Accountancy, January 1930, Vol. 42, Issue 1 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.


Budgetary Control For Insurance Companies: It Points The Way To The Reduction And Control Of Acquisition And Other Expenses, Scovell, Wellington & Company Jan 1930

Budgetary Control For Insurance Companies: It Points The Way To The Reduction And Control Of Acquisition And Other Expenses, Scovell, Wellington & Company

Individual and Corporate Publications

The problems of acquisition and other insurance costs, according to the June, 1930, hearing at Chicago before the Committee on Acquisition Costs of the National Convention of Insurance Commissioners, are becoming more involved and more important to all concerned.


Tax Accounting Of The City Of Detroit, Burroughs Adding Machine Company Jan 1930

Tax Accounting Of The City Of Detroit, Burroughs Adding Machine Company

Individual and Corporate Publications

The two most important factors in any mechanical accounting system are those of control and operating cost. The ideal system is one that affords the closest possible control over the records at the lowest cost and provides flexibility during peak periods. The City of Detroit, Michigan, uses Burroughs machines exclusively on tax accounting work. This work includes calculating and billing the taxes, distributing the daily receipts and posting and proving the delinquent records as well as all control accounts. The system outlined in this booklet was designed especially to meet the requirements of a particular city. No attempt is made …


Accounting For Granite Quarries, Francis C. Derby Jan 1930

Accounting For Granite Quarries, Francis C. Derby

Journal of Accountancy

No abstract provided.


Current Literature, American Institute Of Accountants. Library Dec 1929

Current Literature, American Institute Of Accountants. Library

Journal of Accountancy

No abstract provided.


Book Reviews, F. W. Thornton, Edward A. Benson, Gabriel A. D. Preinreich, Edward Fraser Dec 1929

Book Reviews, F. W. Thornton, Edward A. Benson, Gabriel A. D. Preinreich, Edward Fraser

Journal of Accountancy

No abstract provided.


Cost Accounting Applied To Municipal Work, F. R. Chailquist Nov 1929

Cost Accounting Applied To Municipal Work, F. R. Chailquist

Journal of Accountancy

No abstract provided.


Students' Department, H. P. Baumann Nov 1929

Students' Department, H. P. Baumann

Journal of Accountancy

No abstract provided.


Examination Questions, Nov. 1929, University Of The State Of New York Nov 1929

Examination Questions, Nov. 1929, University Of The State Of New York

Examinations and Study

No abstract provided.


Book Reviews, Maurice E. Peloubet, C. Rufus Rorem, C. S. Brison, W. H. Lawton, Walter Mucklow, Lee J. Wolfe Oct 1929

Book Reviews, Maurice E. Peloubet, C. Rufus Rorem, C. S. Brison, W. H. Lawton, Walter Mucklow, Lee J. Wolfe

Journal of Accountancy

No abstract provided.


Discussion Of Revisions To Verification Of Financial Statements, October 1929, American Institute Of Accountants Oct 1929

Discussion Of Revisions To Verification Of Financial Statements, October 1929, American Institute Of Accountants

Association Sections, Divisions, Boards, Teams

No abstract provided.


Budgetary Control, Its Relation To Business Forecasting, F. Richmond Fletcher Sep 1929

Budgetary Control, Its Relation To Business Forecasting, F. Richmond Fletcher

Individual and Corporate Publications

No abstract provided.


Journal Of Accountancy, September 1929, Vol. 48, Issue 3 [Whole Issue], American Institute Of Accountants Sep 1929

Journal Of Accountancy, September 1929, Vol. 48, Issue 3 [Whole Issue], American Institute Of Accountants

Journal of Accountancy

No abstract provided.


What An Accountant Should Know About Law, John J. Sullivan Sep 1929

What An Accountant Should Know About Law, John J. Sullivan

Journal of Accountancy

No abstract provided.