Digital Commons Network^™

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …

Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau

ASEAN Marketing Journal

Abstract

Manuscript type: Research Article

Research Aims: Examined the impact of consumer expectations on customer experience in selected hotels and hospitality businesses in Offa and Ilorin, Kwara State, Nigeria

Design/methodology/approach: The study employed a quantitative research approach; the study utilized a survey method to gather primary data through questionnaires. The sample size was determined using the Godden (2004) model, resulting in a total of 246 participants, 150 questionnaires were finally retrieved and inputted for data analysis after the shorting out of wrongly filled and deduction of unretrieved copies of the questionnaires. The study also used multistage sampling …

The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the role of social media influencers in shaping contemporary brand communication strategies and to identify the opportunities and challenges associated with influencer marketing practices. Design/methodology/approach: This study employs a semi-systematic literature review approach by analyzing previous studies related to influencer marketing, brand communication, customer engagement, and consumer behavior across digital platforms. Research Findings: The findings indicate that brands strategically select influencers whose personal branding aligns with the company’s values and identity to enhance customer engagement and brand perception. Long-term collaborations between brands and influencers are also found to strengthen …

Three Decades Of Digital Marketing: A Systematic Literature Review Of Strategic Shifts, Ethical Issues, And Innovation Paths, Winarto Poernomo, Denny Bernardus, Christina Utami, Liliana Dewi

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the evolution of digital marketing over the past three decades and identify the technological, strategic, and behavioral transformations shaping contemporary digital marketing practices.

Design/methodology/approach: This study employs a systematic literature review (SLR) approach by synthesizing previous academic studies related to digital marketing development, emerging technologies, consumer behavior, and marketing strategies across digital platforms.

Research Findings: The findings reveal three major phases in the evolution of digital marketing: the foundational era of website-based marketing, the expansion of social media and mobile engagement, and the current era characterized by artificial intelligence, …

Customer Adoption And Trust In Indonesian Islamic Banking: A System Dynamics Perspective, Imam Wahyudi Mr., Komarudin Komarudin, Prof. Rifki Ismal

ASEAN Marketing Journal

Research Aims: This study reframes the growth challenge of Indonesia’s Islamic banking as a financial-service marketing problem: strengthening customer adoption, trust, and perceived value to expand market penetration in a dual-banking environment while maintaining resilience.

Design/Methodology/Approach: Using a system dynamics perspective, the study develops a causal loop diagram (CLD) grounded in a review of policy-document and prior empirical marketing/Islamic banking literature. A multi-actor lens is applied to map how regulators, government, customers, conventional banks, fintech, and ESG investors shape adoption and competitive dynamics.

Research Findings: The CLD identifies seven reinforcing loops that can accelerate adoption and market share (capability reinvestment, …

Shaping Egypt’S Transition To Sustainable Electric Transport: Current Policies And Future Directions, Noha A. Ragab

Theses and Dissertations

Egypt has enacted policies to promote the adoption of electric vehicles (EVs) in order to reduce their overall carbon footprint. However, the pace of transition remains limited, so the research aims to answer the following question: “How do current policies shape Egypt’s transition towards sustainable electric transport, and what additional measures can support this transition?" The study employs a qualitative analysis methodology, based on diffusion of innovation theory and conceptual framework, to analyze current policies in Egypt and identify challenges and gaps in their implementation. It also analyzes responses from 23 interviews with experts in the field, manufacturers, dealers, EV …

The Role Of Project Managers And Pmp Principles In Improving Operational Efficiency In Healthcare Organizations, Karan Thakkar

Harrisburg University Dissertations and Theses

Healthcare organizations operate in increasingly complex, regulated, and resource-constrained environments while managing a growing volume of projects tied to digital transformation, process improvement, regulatory compliance, and infrastructure development. Despite the project-intensive nature of healthcare operations, many organizations do not formally employ trained project managers or consistently apply Project Management Professional (PMP) principles; project responsibilities are frequently absorbed by clinical or administrative leaders whose primary expertise lies outside formal project management. This qualitative study examined how the project manager role and PMP principles contribute to operational efficiency in healthcare organizations. The study was conducted as a qualitative document analysis and thematic …

The Intersection Between Mindfulness And Cybersecurity: A Tool To Reduce Burnout And Improve Operational Effectiveness, Ivo Ricardo Dias Rosa

Journal of Cybersecurity Education, Research and Practice

Abstract: This paper offers a conceptual discussion of how mindfulness, understood as present moment awareness and deliberate attention regulation, can support cybersecurity professionals. Drawing on a narrative synthesis of workplace mindfulness, burnout, and high pressure decision making literature, we map plausible self regulation mechanisms to typical cyber defense tasks. Rather than presenting new empirical data, we develop an explanatory framework linking attention, reactivity, and recovery to decision quality, team communication, and adherence to incident playbooks. We focus on two connected outcomes: reducing burnout in roles with sustained cognitive and emotional demands, and improving operational effectiveness during critical situations such as …

Next-Generation Dns Rpz For Automated Threat Intelligence, Risk-Aware Filtering, And User-Centric Security, Jinu S, Kishore V. Krishnan, Rajarshi Middya, Annasamy Bagubali

Journal of Cybersecurity Education, Research and Practice

The Domain Name System (DNS) remains a critical attack vector exploited by adversaries for command-and-control (C2) communication, data exfiltration, and phishing campaigns. DNS Response Policy Zones (RPZ) have emerged as an effective defense mechanism by enabling the redirection or blocking of queries to malicious domains. However, current RPZ implementations encounter significant challenges related to scalability, adaptability, and user awareness, often resulting in static policies, delayed updates, and a high incidence of false positives. To address these limitations, this paper proposes an enhanced RPZ framework that integrates adaptive threat intelligence, machine learning-driven dynamic policy updates, and user-context-aware security controls. The proposed …

Cyber-Ready Libraries, Building Digital Fortresses For Tomorrow, Adeyinka B. Tella, Oluchi Precious Ogbonna Dr, Adebola Aderemi Olatoye Mrs

Journal of Cybersecurity Education, Research and Practice

Background and Purpose: Libraries are evolving into highly networked information ecosystems in this age of fast digital transformation, which increases their susceptibility to cybersecurity risks. The study "Cyber-Ready Libraries: Building Digital Fortresses for Tomorrow" looks into how prepared libraries are to face cyber threats and considers methods for creating information systems that are safe, robust, and ready for the future. To safeguard digital assets and user data, the study aims to assess existing cybersecurity practices in library settings and offer a roadmap for combining technological, human, and governance solutions.

Design/Method: The existing literature, case studies, and policy frameworks pertaining …

Rape Pregnancies And Consequent Ptsd Resulting From The Overturn Of Roe V. Wade, Emma Lindenfelser, Yulia Garaeva, Nenette Nti-Agyemang, Ellen Davis, Anna Kabwa, Alexandra M Calaman

Binghamton University Undergraduate Journal

Prior to the 1973 Roe v. Wade ruling, access to safe legal abortions was limited and often restricted along racial, economic, and geographic lines. Nearly fifty years later, women’s health policy evolved again following the 2022 Dobbs v. Jackson Women’s Health Organization decision overturning Roe v. Wade. This court ruling decimated federal protections of abortion. This paper presents the research that the 2022 Dobbs judicial decision may contribute to and exacerbate rape-related PTSD on 1 out of 20 American who are unable to access a safe abortion after a rape-related pregnancy. Pregnant women living in conservative states that have outlawed …

Trends In Non-Profit Cybersecurity: Analyzing Three Years Of Incident Data From The Npcir, Stanley Mierzwa, Joanna Paliszkiewicz, Edyta Skarzyńska

Center for Cybersecurity

This study analyzes cyberattack trends targeting non-profit organizations using longitudinal data collected over a three-year period within the Non-Profit Cybersecurity Incident Repository (NPCIR). Developed through a National Security Agency Center of Academic Excellence in Cyber Defense (NSA CAE-CD) designated center, the NPCIR applies an open-source intelligence (OSINT) methodology to systematically document cybersecurity incidents affecting the global non-profit sector. This study examines attack types, threat actor characteristics, sectoral distribution, and cybersecurity impacts using the Confidentiality–Integrity–Availability (CIA) triad framework. The results indicate that availability-related incidents, particularly ransomware and distributed denial-of-service (DDoS) attacks, constitute the most prevalent threats, while confidentiality breaches remain highly …

Foundations' Deep, Emily Williams, Morgan Williams

University Honors Theses

Most historic buildings do not survive as they were built, yet preservation frameworks still tend to evaluate them as if they did.

Foundations' Deep begins with a structure located in Helena, Montana 59602, a building that sits uneasily within the categories it has been asked to meet. Built in the early twentieth century, it has persisted through alteration, abandonment, and use. What remains is not a stable artifact but a record of accumulated decisions, some careful and many indifferent, now embedded in the fabric of the building itself.

The thesis grows from this condition and from the limits of the …

Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova

Atlantic Marketing Association Proceedings

No abstract provided.

Holistic Strategies For Optimizing Municipal It Operations And Cost Efficiency, Joseph Yazdanpanahi

Certified Public Manager® Applied Research

Municipalities work to deliver secure and impactful IT (information technology) services while often working within tight budget constraints. To address this problem, this article offers an experience-based and comprehensive framework to optimize municipal IT operations. It emphasizes leveraging automation, streamlining hardware and software management, and forging strategic partnerships to drive cost savings and efficiency gains. Designed to equip municipal IT leaders with practical tools and insights, this article aims to help modernize IT processes.

Decoding Stock Market Movements: The Role Of Unemployment And Volatility, Bipllab Roy, Suparna Bhattacharjee

Northeast Journal of Complex Systems (NEJCS)

This study investigates how unemployment and market volatility interact with stock prices in the Indian context, framing the stock–labour–volatility nexus as a complex adaptive system (CAS) rather than a set of linear, time-invariant relationships. Using verified secondary data on unemployment, India VIX, and NSE stock indices for 2013–2023, we first apply simple and multiple regression as a descriptive baseline. Results show a strong negative association between unemployment and stock prices (R ≈ 0.824, R² ≈ 0.68, p < 0.05), consistent with Keynesian demand-side channels, while the linear VIX–stock relationship is weak and statistically insignificant (R² ≈ 0.07, p > 0.05), consistent with the expectation that volatility operates through non-linear, regime-dependent mechanisms not captured by OLS.

Importantly, we document and transparently disclose critical …

Towards An Inclusive Labour Market: Skills For The Future, Eva Erjavec

Economic and Business Review

In the transition to a knowledge-based society, human capital has become a key driver of economic growth, innovation, and social progress. As industries evolve and new technologies reshape labour markets, the development of future skills plays a crucial role in ensuring workforce adaptability, productivity, and long-term competitiveness. A bibliometric analysis aims to examine the importance of human capital for economic growth and the transition to a knowledge economy, synthesizing existing research and academic discussions. By systematically reviewing the literature, this paper seeks to provide insights into how skills and education contribute to sustainable economic development and social resilience. Furthermore, it …

2026 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2026.

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

“Megadeal” Subsidies, Local Spillovers And Corporate Innovation, Yoojin Lee, Shaphan Ng, Aruhn Venkat

Research Collection School Of Accountancy

We examine whether the largest place-based, firm-specific corporate subsidies (“Megadeals”) awarded by state and local governments affect local firms’ innovation. First, we document that 1) subsidy firms innovate in the subsidized county and 2) subsidy firms bring inventors from other counties into the subsidized county, consistent with subsidy firms generating new knowledge locally. In our main test, we use a stacked cohort design with stringent fixed effects to document that local firms increase patenting following a Megadeal. Cross-sectionally, effects are increasing 1) in subsidy firm innovativeness, 2) in the technological closeness of subsidy firms and local firms, 3) when subsidy …

Trust And Pre-Employment Background Checks When Onboarding And Maintaining Information Security And Cybersecurity Staff, Stanley Mierzwa

Center for Cybersecurity

The realm of trust is broad and can include many facets that are difficult to capture and catalog. In relation to the work roles of information security and cybersecurity, the intersection of trust in human resource management is critical and an evolving area within most modern organizations, in almost any sector, and of any size. A foundational element of trust is fundamental to effective mission and work roles in information security and cybersecurity, as well as to every employee tasked with contributing to the security of an organization’s assets. This chapter will include sections on the role trust can and …

Patent Analyses And Technology Forecasting: Advances Into Artificial Intelligence Technologies, Sarah Over, Emma Jiren Wang, M. Shehryar Khan

Journal of the Patent and Trademark Resource Center Association

For several decades, patents have been utilized in analyzing technology and forecasting future trends. Historically, this has been done via keywords, citations, and some bibliometric approaches. The efficiency that is promised by artificial intelligence (AI), machine learning, natural language processing, and related technologies has also heavily entered the domain of intellectual property. There is a growing body of research that is using AI technologies to analyze, learn, and make predictions for patents. Some of the most common applications in practice are those that assist searchers and examiners in review of patents. Journals such as World Patent Information have even developed …

Hallucinations And Hits: Generative Ai Patent Searching Performance, Pitfalls, And Library Best Practices, Aidan J. Whitlock, Denise A. Wetzel

Journal of the Patent and Trademark Resource Center Association

One of the most challenging aspects for inventors seeking to obtain a patent is conducting an effective preliminary prior art search. The process requires specialized skills and experience to assess the relevant information that many novice inventors do not possess. However, artificial intelligence (AI) tools and Large Language Models (LLMs) offer potential new ways of accessing legal and technical expertise. This study surveys five popular publicly available LLMs ability to aid in conducting a preliminary prior art search. A list of best practices and strategies for using AI tools to conduct preliminary patent searches are outlined at the conclusion of …

Mass Produced: Using Local Historical Patents And Trademarks As Outreach Tools, Brendan Kelly, Rebecca Reznik-Zellen, Lisa Di Valentino

Journal of the Patent and Trademark Resource Center Association

Historical patents and trademarks are an effective way to showcase the industries critical to the development of a region. The UMass Patent and Trademark Resource Center, based out of the Science and Engineering Library of the University of Massachusetts Amherst, created an exhibit focusing on four different industries integral to the development of Western Mass, and the patents and trademarks associated with them. We hosted an opening reception attended by campus members interested in innovation and entrepreneurship, as well as community patrons interested in the industrial history of the region. As many regions around the United States have their own …

Walking The Path Of Conocimiento: Understanding And Navigating Workplace Conflict Through A Chicana Feminist Lens, Elisa A. Ortega-Schultz

Dissertations

The growing presence of Latinas in the U.S. workforce underscores the need for deeper understanding of their workplace experiences. Latinas represent one of the fastest growing segments of the labor force; however, research consistently shows that this growth is not matched by equitable access to leadership, compensation, or culturally responsive workplace environments. Latinas continue to experience persistent barriers related to pay inequity, career advancement, cultural belonging, and overall well-being.

Conflict frameworks that account for the unique experiences of Latinas are needed, as dominant approaches rooted in neutrality, procedural efficiency, and Western individualism often fail to account for the embodied, relational, …

2026 June News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The June 2026 Morehead State University News Report.

Settlement Manipulation In Prediction Markets, David Dai, Ruizhe Jia, Shihao Yu

Research Collection Lee Kong Chian School Of Business

Prediction markets increasingly list contracts settling on an asset price that holders can move by trading the underlying. We build a model showing that such contracts transfer wealth from prediction-market liquidity traders to manipulators and harm price discovery in the underlying, even as it becomes more liquid. After the launch of Polymarket's five-minute Bitcoin contract, settlement-time spot order flow spikes, causing large price reversals after settlement. Manipulators capture a large amount of profit, mostly from retail. Manipulation is largely absent in the fifteen-minute contracts: lengthening the contract horizon removes it, providing the market-design remedy our model and evidence support.

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

Digital Advertising Regulation And Consumer Protection Policy In The Uae: Ethical Challenges And Consumer Trust In The Digital Era, Harith Yas, Wided Dafri, Basma Kashmoola, Maytha Al-Ali, Omnia Salem, Ahmed Almufti

All Works

It is remarkable that the current research primarily aims to measure the extent to which UAE Consumers use various Digital Advertising Channels, as well as to evaluate e-marketing requirements and the degree of compliance in the United Arab Emirates. The Research, however, has employed a Descriptive-Analytical Approach, collecting data through a questionnaire that includes several questions targeting a sample of 150 consumers from different Emirates. The data were analyzed using SPSS and statistical method s, including complaint analysis, Interest Frequencies, and graphical representations. Our results show that social media is the most widely used digital advertising channel, accounting for 34% …

The Dialectics Of Governance – Navigating Institutional Complexity, Trust, And Innovation In Indonesia, Muhammad Ramaditya, Rijal Ramdhani

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

No abstract provided.