Digital Commons Network^™

Digital Marketing Strategies To Meet Digital Consumers’ Behavior In The New Era: Challenges, Path, And Interventions To Navigate The Technological And Social Turbulence, Dario Natale Palmucci, Christian Di Prima, Vittoria Magrelli

Economic and Business Review

This paper examines how digital marketing is being reshaped by five interrelated tensions: balancing data privacy and personalization; navigating global–local dynamics (including cultural sensitivities and country-of-origin effects); integrating artificial intelligence without losing human connection; ensuring authentic communication to mitigate reputational risks linked to environmental, social, and governance (ESG) and ethical storytelling; and responding to shifting consumer preferences, particularly among younger generations. We combine a targeted literature review with semistructured interviews of marketing professionals across industries and seniority levels. Findings portray marketers as “tightrope walkers” who negotiate paradoxes that redefine the function. We propose an integrated framework that synthesizes previously fragmented …

Exploring Retention And Satisfaction Among Arkansas County-Level Cooperative Extension Employees: A Job Embeddedness Perspective, Rebecca M. Simon

Graduate Theses and Dissertations

Abstract This quantitative study investigated the retention of county-level employees within the Arkansas Cooperative Extension Service (CES) using Job Embeddedness Theory (JET) as the theoretical framework. The research aimed to describe levels of job embeddedness, job satisfaction, and intent to stay, and to examine the relationships among these variables. A census of 328 CES employees was conducted, yielding a 53% response rate. Data were collected through a validated online survey and analyzed using descriptive statistics, correlation analysis, and multiple regression. Results indicated high scores in organizational fit and sacrifice dimensions, while links to organization and community were comparatively lower. Age …

From Static Prediction To Mindful Machines: A Paradigm Shift In Distributed Ai Systems, Rao Mikkilineni, W. Patrick Kelly

Barowsky School of Business | Faculty Scholarship

A special class of complex adaptive systems—biological and social—thrive not by passively accumulating patterns, but by engineering coherence, i.e., the deliberate alignment of prior knowledge, real-time updates, and teleonomic purposes. By contrast, today’s AI stacks—Large Language Models (LLMs) wrapped in agentic toolchains—remain rooted in a Turing-paradigm architecture: statistical world models (opaque weights) bolted onto brittle, imperative workflows. They excel at pattern completion, but they externalize governance, memory, and purpose, thereby accumulating coherence debt—a structural fragility manifested as hallucinations, shallow and siloed memory, ad hoc guardrails, and costly human oversight. The shortcoming of current AI relative to human-like intelligence is therefore …

Perceived Organizational Support Of High-Performance Support Staff Members In Professional Soccer Organizations., Erica B. Thompson

Electronic Theses and Dissertations

The purpose of this study was to explore perceived organizational support among high-performance support staff (HPSS) within professional soccer organizations. Specifically, this study examined how HPSS define organizational support, identified factors that shape their perceptions, explored organizational challenges they experience, and analyzed how those challenges intersect with their perceptions of support. Organizational Support Theory (OST) and its central construct, Perceived Organizational Support (POS), served as the theoretical framework guiding this study. OST assumes employees form global beliefs about the extent to which their organization values their contributions and cares about their well-being. To address the study’s purpose, a basic interpretive …

A Strategic Audit Of Live Nation Entertainment: Industry Position, Competitive Dynamics, And Long-Term Growth Outlook, William H. Wooden Iv, Owen B. Crone, Reece L. Flores, Grace A. Schaefer, Eric M. Jacob, Sydney A. Beck

Honors Program: Senior Projects (Public)

Live Nation Entertainment is the dominant global leader in the concert and live events industry, supported by a vertically integrated model that spans artist management, concert promotion, venue operations, ticketing, and sponsorship. This strategic audit evaluates Live Nation’s internal strengths, external threats, competitive position, corporate governance, and long-term strategic prospects based on comprehensive analysis of company reports, industry dynamics, and market trends. Live Nation benefits from unmatched scale, global venue ownership, exclusive artist relationships, and the substantial network effects generated by Ticketmaster, which collectively create high barriers to entry and sustained competitive advantage. The audit also examines significant challenges such …

The Persistence Of Homophobia In Men’S Friendship Norms, Sherrie Y. Xue, Stephanie C. Lin, Christilene Du Plessis

Research Collection Lee Kong Chian School Of Business

Across five studies and one supplementary study (five preregistered; N = 3,215 adults), we found that men, more than women, avoided shared experiences (e.g., going to the movies, sharing food) with individuals of the same gender. Furthermore, persistent societal expectations that men should be unambiguously heterosexual underpinned this pattern: Men felt more apprehensive about signaling same-gender romance in platonic relationships than women did. In turn, romantic prototypicality drove the pattern of men (more than women) avoiding shared activities, above and beyond differences in how hedonic, enjoyable, and feminine the activities were; our findings further suggested that men’s reluctance to share …

One Size Does Not Fit All: Contract Design In Fintech Lending, Jianfeng Hu, Changcheng Song, Gloria Yang Yu

Research Collection Lee Kong Chian School Of Business

Many fintech lenders rely on standardized contract terms to support scale and operational speed. This paper examines whether modest tailoring of loan contracts can improve credit market outcomes. We conduct a randomized field experiment with a large fintech lender that varies loan due dates relative to borrowers' salary paydays. Synchronizing repayment schedules with income cycles reduces delinquency by 29.1% in the experiment and 15.7% in the administrative data. Effects concentrate among liquidity-constrained borrowers: young, low-income, and low-creditlimit individuals. Tailored repayment timing generates substantial economic benefits: borrowers save on overdue penalties, lenders accelerate cash flows, and improved repayment increases future credit …

Public Perceptions Of Leadership Effectiveness In Ethiopia Over The Last Decade, Fikadu Reta Alemayehu

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Ethiopia is one of the largest countries in Africa, with a fast-growing economy, rich history, diverse agroecology, more than 70 languages, and a population exceeding 130 million. However, the country continues to face serious internal conflict, high malnutrition, and economic hardship, while the study of leadership effectiveness remains limited and lacks consistent longitudinal research. To help fill this gap, this study examined how public perceptions of leadership effectiveness and development outcomes changed in Ethiopia between 2013 and 2023, using Afrobarometer survey data. The analysis explored how citizens’ views about governance, wellbeing, and access to services evolved during a decade of …

Csumb Music Club Handbook, Ryan N. Cobar

Capstone Projects and Master's Theses

In this handbook, Ryan Cobar will discuss the points of planning and execution of an event on CSUMB campus as well as how to run the CSUMB Music Club.

From Fruit To Nut: Revisiting Pili Nut (Canarium Ovatum Engl.) Production Capacities And Value-Adding Activities In Sorsogon, Philippines, Joey Richard V. Dio, Ryan V. Dio, Dulce Corazon F. Lacson

The Philippine Agricultural Scientist

The value chain of agricultural products significantly influences their profitability and socio-economic contribution. This study developed a descriptive model of the pili (Canarium ovatum Engl.) nut value chain in Sorsogon, the primary producer in the Philippines, and the only province with large-scale commercial operations. Using a descriptive research approach, data were collected through purposive interviews with 15 key informants—farmers, processors, and traders—guided by Porter’s value-chain framework. Results indicate that Sorsogon produces about 3 times the quantity required daily (< 2,233 kg) by Bicol-based processors, leading to underutilization and post-harvest losses attributed to limited storage facilities and market linkages. The processing stage, which converts pili fruits into nuts and kernels, demonstrates the highest operational efficiency, while the trading stage remains constrained by limited market access. Stakeholders often perform overlapping functions, and traditional sun-drying methods remain common. Furthermore, an aging farming population, limited succession planning, and inconsistent implementation of food safety standards continue to pose challenges to industry growth. These inefficiencies result in reduced profitability and restrict expansion. Strengthening the value chain through improved processing systems, broader market integration, and streamlined production activities is necessary to enhance economic returns and support the sustainable growth of Sorsogon’s pili nut industry.

Green-Curious Retail Investors And Unmediated Interactions With Genai, Leslie Boni

College of Business Faculty Publications and Presentations

This paper examines how generative AI (GenAI) tools such as ChatGPT respond when green-curious retail investors seek investment advice through unmediated, prompt-based interactions. Motivated by climate concern, these investors may lack financial or climate literacy and may prefer GenAI tools to human advisors, robo-advisors, or platform-integrated systems. Drawing from prior research on investor interactions with GenAI and on information critical for making green investment decisions, we conducted a prompt-based experiment using ChatGPT-4o and ChatGPT 5. Results show that ChatGPT encouraged green investing across all queries, but the inclusion or omission of decision-critical information varied widely. Key considerations, such as lower …

The Influence Mechanism Of Chief Sustainability Officers On Firm Sustainability Performance, Taiwo Abraham

Theses and Dissertations

This dissertation examines how Chief Sustainability Officer (CSO) human capital configurations influence organizational sustainability performance through a configurational approach. Drawing on Upper Echelons and Human Capital theories, the study conceptualizes CSO human capital as encompassing both general (GHC) and sustainability-specific (SHC) dimensions that interact with job functions and governance mechanisms to shape outcomes. The theoretical framework proposes that SHC primarily influences non-financial sustainability performance (nfSP), while GHC drives financial sustainability performance (fSP). Champion functions moderate the SHC-nfSP relationship, while Ambassador functions moderate the GHC-fSP relationship. Firm sustainability governance further enhances these relationships and creates pathways for SHC to influence financial …

The New Professional: The Legacy Of Women In Dentistry, And Your Place In It, Amrita Patel Dds

The Journal of the Michigan Dental Association

Women now constitute over half of dental graduates, transforming the profession’s culture and leadership. While women hold a majority of seats on the MDA Board of Trustees, wage disparities, underrepresentation in certain specialties, and work-life balance pressures remain challenges. The author emphasizes that the legacy of women in dentistry is an active, evolving force. New professionals have the opportunity and responsibility to advance this legacy by engaging in mentorship, advocating for fair workplace policies, pursuing ownership, and serving as role models. This ensures the profession is defined by opportunities rather than barriers.

The Bandwagon Model, Dean A. Williams

All Dissertations

Professional sports teams are in the entertainment market where owners of teams invest in players with the hopes of converting their talents into wins, and in turn, added revenues for their team. To gain an understanding of the incentives that shape these team talent investment decisions, prior economists have created theoretical models of professional sports leagues that give predictions regarding the cost to acquire talent, and the winning percentage of teams from different market sizes. These models are then used to show how team talent investment decisions change once professional sports leagues implement policies such as first-year player drafts, salary …

Feedback Strategies In The Market With Uncertainties, Mustapha Nyenye Issah

Graduate Theses and Dissertations (2019 - present)

This paper explores how established firms use strategic advertising to deter new competitors in uncertain markets. Specifically, it models a situation where market demand evolves unpredictably - captured by the CKLS stochastic process, and the incumbent firm may be either strong or weak, a fact hidden from potential entrants. For a company already in the market, advertising is not just about driving immediate sales, it is a strategic tool to project an image of strength and deter potential new competitors. On the other side, a business thinking about entering that market faces a high-stakes, irreversible decision. It will typically hold …

Deepening Our Understanding Of Resilience: How Evaluation Can Contribute, Michael Quinn Patton

The Foundation Review

Resilience is the capacity to experience a significant shock and adapt as needed to survive and move forward. The current age is one of constant system shocks economically, environmentally, and politically. Resilience becomes essential for navigating these and other risks.

Individuals, organizations, communities, and ecosystems manifest different degrees and types of resilience requiring appropriately matched evaluation responses. In considering new directions for philanthropic evaluation, this article offers for the first time an overarching framework of four different responses to system shocks and disruptions. This leads to four different evaluation criteria: continuity, adaptation, innovation, and capitulation.

In addition to the long-term …

The Role Of Participative Leadership In Enhancing Strategic Foresight, Ali Mawat Al-Sudani, Hadeel Kadhm Saeed, Iftikhar Abdhussein Kataa

Journal of Economics and Administrative Sciences

Research diagnoses the role of Participative leadership in enhancing strategic foresight in the General Directorate of Education in the First Rusafa. To explain the influential relationships between the research variables and achieve the main objective of the research, a hypothetical model was developed in light of which a set of hypotheses were formulated. To test them, the researchers used the descriptive analytical approach to complete the research by using the questionnaire as a main tool for collecting data and information, which was distributed to the research sample, which included several managers (department manager and division officials) in the General Directorate …

A Study On The Impact Of Ceos’ Financial And Technical Backgrounds On The Innovation Strategy Of The Enterprise, Jianyu Cheng

Dissertations and Theses Collection (Open Access)

Amid regional economic integration and market competition, innovation has become a key driver for enterprises to gain competitive advantages and ensure sustainable development. As primary decision-makers in corporate strategy and resource allocation, chief executive officers (CEOs) impact the selection and implementation of innovation strategies through their financial and technical backgrounds, which influence their strategic cognition and risk preferences, leading to heterogeneous innovation behaviors. While existing research has examined the relationship between CEOs and corporate innovation, studies have inadequately explored CEOs’ diverse background characteristics, particularly the interaction between financial and technical backgrounds. Given the rising trend of CFOs and CTOs advancing …

From Discrete Manufacturing To Continuous Manufacturing: Examining The Relationship Among Digital Capability, Organizational Learning, And Enterprise Performance, Demu Chen

Dissertations and Theses Collection (Open Access)

In 2018, Company J launched its intelligent drive digital transformation project, which was completed and entered operation in 2021. That December, the project obtained certification under Zhejiang Province's "1353" system for the future factory enterprises, marking a successful transition from discrete to continuous manufacturing. To address the asynchronous flows of logistics, information, personnel, capital, and value indiscrete manufacturing enterprises, as well as pain points such as lowper capita output, long product delivery cycles, and low annual inventory turnover rates, this study, based on organizational learning theory, constructs ananalytical model encompassing digital capability (independent variable X), organizational learning (mediating variable Z), …

The Impact Of Value Co-Creation On Organizational Resilience In Small And Medium-Sized Traditional Foreign Trade Enterprises, Dan Yan

Dissertations and Theses Collection (Open Access)

Against the backdrop of increasing uncertainty in the global business environment, international scholarly attention to individual, group, and organizational resilience has risen significantly. Chinese export trading enterprises—especially small and medium-sized export trading enterprises(SMETEs)—face disadvantages such as small scale, weak financing capacity, limited access to information, and low brand strength. After experiencing shocks from digital transformation, the COVID-19 pandemic, the Russia–Ukraine war, and the European energy crisis, these firms have been compelled to reconsider how to enhance their organizational resilience in order to adapt to an increasingly turbulent external environment.

First, this study selects Company H as a representative case of …

The Impact Of Top Management Team Heterogeneity On Corporate Green Innovation, Xueyan Luo

Dissertations and Theses Collection (Open Access)

At present, green innovation has become a key path for enterprises to achieve sustainable competitive advantage. However, existing research pays limited attention to how internal governance factors—especially top management team (TMT) heterogeneity—affect green innovation. Based on Upper Echelons Theory, managerial cognition theory, and institutional theory, this paper constructs a framework of “TMT heterogeneity–green strategic orientation–green innovation,” and explores the impact of different types of heterogeneity and the moderating role of regional innovation environments. Heterogeneity is categorized into conflict-type (gender, age, financial background) and complementary-type (educational, professional, overseas background) to better explain its mechanisms.

Using a sample of Chinese A-share listed …

A Study On The Influence Of Entity Internet Hospital Platforms And Health Literacy Facilitation On Postoperative Patients’ Platform Usage, Hong Ye

Dissertations and Theses Collection (Open Access)

Entity Internet Hospital (EIH) is emerging online medical service platforms in China. Currently, while EIHs in China are developing rapidly, their usage rates remain low. However, postoperative patients have substantial follow-up consultation needs. Consequently, incentivizing postoperative patients to use EIH from the demand side is a highly challenging proposition in the current era. Grounded in Technology Acceptance Model and Health Belief Model, this study examined the impacts of platform and health literacy facilitation on platform usage (including intention and frequency) among 631 postoperative patients with cardiovascular disease from four medical institutions in Wuhan, and explored the moderating role of literacy …

Chasing The Dream And Buying The Promise In A Conceptual Framework For Consumer Decision-Making, Casey H. Prentice

Communication & Theatre Arts Theses

The American dream is a concept that is echoed across our society, and while the data show Americans do not overwhelmingly believe in the dream, marketers continue to pair it and the issue of economic prosperity in their agendas. Through a novel framework that overlaps a deeply studied mass communication theory with a decision-making framework used in marketing, this paper demonstrates a new lens to understand how marketers identify strategies and tactics, build agendas, and make sales by touting the American dream. As separate entities, decision-making models and agenda setting theory are powerful, but together can create an environment that …

Fragmentation In The U. S. Fed Cattle Market: Implications For Price Transparency And Discovery, Taralee M. Hudson

Department of Agricultural Economics: Dissertations, Theses, and Student Research

The U.S. fed cattle market is one plagued by recurring stakeholder concern. Market participants frequently raise questions about the transparency of fundamental information under existing reporting frameworks, and the extent to which Private Negotiation, the dominant trading institution, effectively facilitates price discovery. Although extensive research has sought to address these issues, much of it has failed to account for the market’s increasingly fragmented structure. This thesis is comprised of three chapters that collectively examine price transparency and discovery through the lens of market fragmentation. Each chapter presents research related to the fed cattle market and is intended to stand …

Rethinking Singer: Toward A Valid Argument For Helping The Global Poor, Joshua Luczak

Research Collection College of Integrative Studies

For more than 50 years, Peter Singer has argued that we are required to donate to aid agencies. While many commentators have rejected one or more of his premises, no one appears to have challenged the argument’s validity, and it is often assumed to be valid even by critics. This article demonstrates that Singer’s common-sense morality arguments for donating to aid agencies are invalid. It then reconstructs a valid version of the argument consistent with Singer’s broader work, but shows that this version carries significant costs. The paper concludes that although we have a moral obligation to help those less …

The Image Of Youth And Old Age In The Poetry Of Aby Hilal Al-Askari (Died At 400 H/1009m) - An Objective Technical Study, Ahmed Dkil Mohammed Al-Juhani

University of Tabuk Journal for Humanities and Social Sciences

This study aims to elucidate the depictions of youth and old age in the poetry of Abu Hilal Al-Askari. The poetic texts addressing the stages of youth and old age constitute a significant portion of his poetry. Youth is characterized by an eagerness for life, the pursuit of ambitions, and the fulfillment of aspirations, while old age is marked by a withdrawal from pleasures, amusements, and indulgences, as well as the rejection of the elderly by young women. The importance of this study stems from the lack of prior research addressing this phenomenon in his poetry. The study is structured …

Exploring Hiring Managers’ Strategies For Recruiting Diverse Educators In A Southeastern State, Keisa K. Davis Ma

Dissertations

This dissertation examined the strategies applied by hiring managers within one state in the southeastern United States to recruit diverse teachers. The purpose of the study was to explore hiring managers’ experiences and knowledge of minority teacher recruitment. The primary research question for this study was: What strategies do hiring managers in the school district under study find most effective in overcoming barriers to recruiting minority educators, and how do they measure their success? Data was collected through semi-structured interviews, and thematic coding was used to arrive at emerging themes, patterns, and perceptions. The findings revealed that while hiring managers …

The Tax Adviser, Volume 1, Number 1, January 1970, American Institute Of Certified Public Accountants

Tax Adviser

No abstract provided.

Tax Trends, Harry Z. Garian

Tax Adviser

No abstract provided.

Tax Clinic, Don J. Summa

Tax Adviser

No abstract provided.