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Articles 31 - 60 of 466
Full-Text Articles in Entire DC Network
Does The Organization–Employee Relationship Matter? Linking The Organization–Employee Relationship With Employee Well-Being And Performance, Deepti Pathak, Gaurav Joshi
Does The Organization–Employee Relationship Matter? Linking The Organization–Employee Relationship With Employee Well-Being And Performance, Deepti Pathak, Gaurav Joshi
Economic and Business Review
The study examines the relationship between the organization–employee relationship (OER), well-being, and work performance of remote workers who were mandated to work from home because of the uncertainties and health risks brought about by the COVID-19 pandemic. This study focuses on the work performance of the employees contributed through positive psychological well-being and positive OERs. A comprehensive nationwide survey was undertaken, involving a sample size of 1289 full-time IT employees in India, with the objective of determining the impact of well-being on individual work performance. Results from the analyses indicate that though the employees with limited experience of work from …
Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim
Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim
Journal of Applied Marketing Theory
The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Asia Marketing Journal
With the continuous development of social media, negative brand emotions have emerged as a significant social phenomenon. However, existing marketing research predominantly focuses on positive emotions. This study aims to explore how the sensory, emotional, behavioral, intellectual, and social dimensions of negative brand experiences elicit consumer regret and brand hate, which subsequently drive the spread of NWOM. Using SEM to analyze data from 1,000 Chinese consumers, this study finds that all dimensions of negative brand experiences significantly influence both regret and brand hate. Consumer regret further amplifies brand hate, intensifying its emotional impact, and drives the dissemination of NWOM. This …
From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman
From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman
Atlantic Marketing Journal
This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …
Modeling Healthcare Managerial And It Sophistication, Gary Hackbarth, Teuta Cata
Modeling Healthcare Managerial And It Sophistication, Gary Hackbarth, Teuta Cata
Journal of International Technology and Information Management
Sophisticated healthcare managers understand that managing information and selecting technology are two related but separate skill sets. Information Technology Governance (ITG) allows healthcare organizations to deal with complex issues, compete effectively, and support patient needs by integrating managerial and IT sophistication to improve business performance. An organizational model that merges IT and managerial sophistication by improving ITG to forecast business outcomes must grasp the intricacies of technology to acquire, manage, and utilize information technology in alignment with business strategies. The proposed model differentiates between internal and external IT management strategic thinking, emphasizing the critical need to govern IT effectively by …
Interpersonal Consequences Of Employee Innovation Behavior, Shenghui Wang, Irene E. De Pater, Ming Yi, Edward Wray-Bliss
Interpersonal Consequences Of Employee Innovation Behavior, Shenghui Wang, Irene E. De Pater, Ming Yi, Edward Wray-Bliss
Research outputs 2022 to 2026
Existing research highlights how leadership fosters employee innovation. Less is known, however, about how supervisors react to innovative subordinates. Drawing on social comparison theory and interpersonal interaction theory, we examine the role of employee innovative behavior in eliciting supervisor envy and shaping subsequent behavioral responses. Specifically, we propose that highly innovative employees elicit envy from their supervisors and, in turn, experience more abusive supervision when both they and their supervisors are highly extraverted. In contrast, when highly innovative employees are extraverted, but their envious supervisors are not, we propose that they are more likely to experience supportive supervision. We tested …
Kitkats And Boiling Kettles: Understanding Reciprocal Relationships In The Workplace, Gavin Mason, Garry Nicholson
Kitkats And Boiling Kettles: Understanding Reciprocal Relationships In The Workplace, Gavin Mason, Garry Nicholson
The Journal of Values-Based Leadership
Often referred to as a law, principle, norm or rule, reciprocity can be defined as a state or condition of free interchange or mutual responsiveness. This paper considers the importance of reciprocity in organisational settings, whilst identifying three reciprocal exchange behaviours of which leaders should be aware. A Socratic dialogue using the Nelson/Heckmann approach is adopted as a research method, with the primary methodological concern being that of the axiological field of philosophy. Axiology deals with the nature of value and asks what is intrinsically worthwhile. This can lead to multiple questions about what we value in an organisational context. …
Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao
Building Modern City And Urban Science, Guangtao Wang, Fen Li, Xiang Liu, Yufei Gao
Bulletin of Chinese Academy of Sciences (Chinese Version)
China is in a new stage of development of Chinese-style modernization, and the construction of modern cities plays a leading role in the process of modernization. Urban science is an important direction that urban researchers has been exploring, and the construction of modern cities needs the guidance of China’s urban science theory. On the basis of summarizing the basic characteristics of urban science, this study draws on the frontier progress of urban science both domestically and internationally, this study proposes definitions of China’s urban science, and constructs a theoretical framework with four dimensions, namely, ideological guidance, theoretical evidence-based approach, practical …
Thoughts On Reform Of Fiscal S&T System Under Public Finance System, Wei Xue, Xuan Wang, Yunqiqige Wu
Thoughts On Reform Of Fiscal S&T System Under Public Finance System, Wei Xue, Xuan Wang, Yunqiqige Wu
Bulletin of Chinese Academy of Sciences (Chinese Version)
Finance is the foundation and important pillar of national governance, a perfect financial science and technology system is of great significance for promoting scientific and technological progress, optimizing financial science and technology management, and enhancing the effectiveness of financial science and technology funds. This study discusses the main features of the financial science and technology system under the framework of public finance, summarizes the relevant reform achievements in China in recent years, identifies the main problems, clarifies the practices of innovative countries such as the United States, Germany, Britain, and Japan, and puts forward policy suggestions for further deepening the …
Making Accounting Education Fit For Purpose For The New Economy, Yew Kee Ho, Jean Liu, Sze Kee Koh, Kai Teck Ng, Sa-Pyung Sean Shin, Tin Wee Tan, Yuanto Zhu Kusnadi
Making Accounting Education Fit For Purpose For The New Economy, Yew Kee Ho, Jean Liu, Sze Kee Koh, Kai Teck Ng, Sa-Pyung Sean Shin, Tin Wee Tan, Yuanto Zhu Kusnadi
Research Collection School Of Accountancy
The accountancy profession faces one of its most challenging periods as several factors converge to disrupt it. Technological advancements, the expanding role of accountants, declining student interest in accountancy, and increasing expectations for uniquely human capital all exert pressure on the profession to reinvent itself or face marginalisation. This study, funded by the Institute of Singapore Chartered Accountants (ISCA), examines trends in the accountancy profession alongside accountancy education in Singapore. Its goal is to formulate a fit-for-purpose accountancy education for the new economy.
Why Do Consumers Switch? The Role Of Relational Uncertainty In Service Failures, Jungyun Hur, Soocheong (Shawn) Jang
Why Do Consumers Switch? The Role Of Relational Uncertainty In Service Failures, Jungyun Hur, Soocheong (Shawn) Jang
Journal of Tourism Insights
This study explores the role of relational uncertainty in consumers’ switching intentions in a service failure encounter. The results reveal that in an established consumer-service provider relationship, relational uncertainty plays a significant role in the process of consumers’ switching intentions whereas dissatisfaction with service failures does not influence switching intentions. Further, the findings suggest that relational uncertainty mediates the effect of perceived loss on switching intentions. These findings were integrated into a discussion of theoretical and managerial implications for effective service management emphasizing the influential role of long-term relational value in comparison with incident-specific transaction value in an established relationship.
Model Innovation And Development For Cultivating Top Innovative Talents By Integrating Research And Teaching—A Case Study Of University Of Science And Technology Of China, Yu Fan, Hengan Wu, Gequn Shu
Model Innovation And Development For Cultivating Top Innovative Talents By Integrating Research And Teaching—A Case Study Of University Of Science And Technology Of China, Yu Fan, Hengan Wu, Gequn Shu
Bulletin of Chinese Academy of Sciences (Chinese Version)
Cultivating top innovative talents through the integration of research and teaching in high-level research universities is an important initiative to promote the implementation of the integrated development of education, science and technology, and talents. The development history of the integration of research and teaching in China has been divided into four stages, namely, ice-breaking integration, exploratory integration, diversified integration, and upgraded integration. Taking University of Science and Technology of China as an example, the chain model, the collaborative model, and the integration model for top innovative talents cultivation by integrating of research and teaching are described and analyzed in detail …
Research On Independent Cultivation Of S&T Talents Driven By Demands Of Technological Innovation And Industrial Development, Xiaoli Zuo, Kaihua Chen, Peiheng Qin
Research On Independent Cultivation Of S&T Talents Driven By Demands Of Technological Innovation And Industrial Development, Xiaoli Zuo, Kaihua Chen, Peiheng Qin
Bulletin of Chinese Academy of Sciences (Chinese Version)
As the international competition in S&T and industry becoming fierce increasingly, China’s innovation and industrial development rely more on the independent cultivation of S&T talents. In response to the new situation and characteristics of a new round of technological revolution and industrial transformation, as well as the urgent demand for S&T talents and intellectual support, this research analyzed the compatibility and adaptability of the S&T talents with innovation and industry development objectively, based on the data from statistics, departmental bulletins, industry reports, and think tank studies. It is recommended to rapidly expand the S&T talents in key areas through integrating …
2024 Celebration Of Scholarship, Creativity, And Engagement, Todd Bruns, Anna Nelson
2024 Celebration Of Scholarship, Creativity, And Engagement, Todd Bruns, Anna Nelson
Programs
Annually, Eastern Illinois University honors faculty achievements in the areas of research, creativity, and engagement. The list of faculty accomplishments is truly impressive, reflective of an engaged faculty committed to excellence and the ongoing pursuit and creation of knowledge. Many of these accomplishments occurred in collaboration with our students, who serve as co-authors, research assistants and partners in bringing these activities to fruition. In some cases, these professional ambitions transpired over many years and are a testament to persistence and tenacity. We extend a sincere message of congratulations for this diverse range of achievements, which bring distinction to our departments, …
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Miguel Sahagun, Larry L. Carter, Arturo Z. Vasquez-Parraga
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Miguel Sahagun, Larry L. Carter, Arturo Z. Vasquez-Parraga
Marketing Faculty Publications
The general acceptance of globalization and free trade across most national governments has led to the massive proliferation of foreign goods across the globe within the past few decades. As a result, the consumer adoption of imported products has been researched extensively; however, the bulk of these studies have focused on developed countries, leaving less developed and emerging countries vastly unexplored compared to their developed counterparts. Using Mexico to represent an emerging market with high levels of consumer ethnocentrism, this study examines the relationships among consumers’ attitudes toward imported products, their behavioral intentions, and consumer ethnocentrism within the product adoption …
Determinants Of Subjective Well-Being Of Migrants: A Systematic Review, Dombagaha Pathiranage Marian Shavini Medonka Peiris
Determinants Of Subjective Well-Being Of Migrants: A Systematic Review, Dombagaha Pathiranage Marian Shavini Medonka Peiris
International Journal of Management, Finance and Accounting
The study aims to comprehensively analyze existing literature to derive insights into the determinants of Subjective Well-being (SWB) among migrants and identify underexplored areas within the research landscape, proposing directions for future studies. Utilizing the PRISMA framework, 22 relevant peer-reviewed articles published between 2000 and 2024 were selected, excluding books, conference proceedings, and dissertations. The analysis considered factors such as publication year, geographical scope, methodology, and sector. The findings of this investigation reveal that research on migrants’ SWB is predominantly quantitative, with a significant lack of nuanced perspectives. Most studies focus on developed countries, resulting in an underrepresentation of developing …
Developmental Logic Of Social S&T Awards In China And Suggestions For High Influence Development, Xiaoya Ren, Zhiqiang Zhang
Developmental Logic Of Social S&T Awards In China And Suggestions For High Influence Development, Xiaoya Ren, Zhiqiang Zhang
Bulletin of Chinese Academy of Sciences (Chinese Version)
The scientific award system is a significant characteristic of the institutional development of science and technology, and is an important institutional arrangement for promoting the S&T development and building a great power in science and technology in China. This study focuses on the direction of promoting the development of social S&T awards in China, with the goal of studying the high-impact development of social S&T awards in China. Firstly, the study systematically examined the evolution of the domestic and international S&T award system, analyzed the operating experience of internationally high prestigious social S&T awards, and further refined the value and …
International Experience And Enlightenment Of Multi-Entity Collaborative Development Of Semiconductor Talents, Sumei Wang, Qiuju Zhang
International Experience And Enlightenment Of Multi-Entity Collaborative Development Of Semiconductor Talents, Sumei Wang, Qiuju Zhang
Bulletin of Chinese Academy of Sciences (Chinese Version)
The semiconductor industry, characterized by intensive technological sophistication, high capital requirements, and rapid innovation cycles, faces critical talent development challenges. Conventional talent development models prove inadequate in addressing the industry’s dynamic skill demands, necessitating exploration of adaptive and efficient multi-entity collaborative approach for talent development. This study examines motivation mechanisms of the main subjects involved and analyzes international paradigms of collaborative talent development through case studies of ASML in the Netherlands, Interuniversity Microelectronics Centre (IMEC) in Belgium, and the National Semiconductor Technology Center (NSTC) in the United States. Finally, insights into strengthening multi-entity collaborative talent development are provided, such as …
Us Restrictions On Science And Technology Venture Capital Flows To China: Impacts On High-Tech Industrial Development And Strategic Responses, Yuan Zhou, Zhiqing Wang, Yuchen Gao, Lan Xue
Us Restrictions On Science And Technology Venture Capital Flows To China: Impacts On High-Tech Industrial Development And Strategic Responses, Yuan Zhou, Zhiqing Wang, Yuchen Gao, Lan Xue
Bulletin of Chinese Academy of Sciences (Chinese Version)
Science and technology venture capital (STVC) provides financial and operational support for enterprise’s technological innovation, effectively mitigating risks in entrepreneurial activities. Foreign STVC, represented by that from the United States, has ever played a crucial role. The technology sector has emerged as the primary battleground in Sino-US strategic competition, with tightened restrictions on US-led STVC flows to China becoming a critical tool for suppressing Chinese technological advancement. The study systematically analyzes the key provisions of a series of U.S. legislative acts imposing sanctions on China’s science and technology innovation investments and assesses the characteristics of restriction measures during the Trump …
Establish Policy Ecosystem That Supports Technological Innovation And Leads Construction Of Modern Industrial System, Cheng Zhou, Xiaoyi Peng, Wen Xie, Chidong Zhang, Yuhe Qiu, Fan Wu
Establish Policy Ecosystem That Supports Technological Innovation And Leads Construction Of Modern Industrial System, Cheng Zhou, Xiaoyi Peng, Wen Xie, Chidong Zhang, Yuhe Qiu, Fan Wu
Bulletin of Chinese Academy of Sciences (Chinese Version)
To harness the leading role of science and technology innovation and accelerate the construction of a modern industrial system, it is necessary to establish an innovation policy ecosystem that coordinates science and technology, education, economics, and social policies. Compared with this demand, China’s current science and technology innovation policy still needs to be further improved in terms of policy horizontal and vertical coordination, industrial technology research organization mechanism, innovative enterprise subjectivity, industry-university-research cooperation innovation incentives, and resource allocation marketability. In response to these issues, five suggestions are put forward, namely, (1) set up an innovation policy coordination and review agency …
Theories, Status Quo, And Suggestions On Scientific And Technological Innovation As Driver Of Developing Emerging Industries, Xiaoyan Zhang
Theories, Status Quo, And Suggestions On Scientific And Technological Innovation As Driver Of Developing Emerging Industries, Xiaoyan Zhang
Bulletin of Chinese Academy of Sciences (Chinese Version)
The emerging industry is the key to fostering new growth drivers and developing new advantages. It is also an essential guarantee to reinforce the resilience and security of China’s industrial chain and supply chain, and seize the initiative of future development. This study, based on the theoretical foundation and practical needs of “scientific and technological innovation as the driver of developing emerging industries”, summarizes the typical practices of innovation and development of emerging industries in countries including the United States, Japan, and Singapore. In addition, the study identifies the difficulties faced by China in the developing emerging industries, and raises …
Strategic Study On Leading Construction Of Modern Agricultural System By Technology Innovation, Yan Yan, Xurong Mei, Xiudong Wang
Strategic Study On Leading Construction Of Modern Agricultural System By Technology Innovation, Yan Yan, Xurong Mei, Xiudong Wang
Bulletin of Chinese Academy of Sciences (Chinese Version)
Technology innovation is the fundamental solution to build a modern agricultural system, and it is also an important support for building the large base, large enterprise, and large industry of modern agriculture and achieving the modernization of material equipment, technology, management, agricultural informatization, and sustainable resource utilization of agriculture. This paper explains the scientific concepts and logical relationships of the agricultural production system, industrial system and management system, which are the main components of a modern agricultural system. It emphasizes that ensuring food security, promoting industrial integration and upgrading, and cultivating leading enterprises are current key tasks. Nevertheless, from the …
Innovation And New Quality Productivity, Yongnian Zheng, Lanmeng Xu
Innovation And New Quality Productivity, Yongnian Zheng, Lanmeng Xu
Bulletin of Chinese Academy of Sciences (Chinese Version)
China is in a critical period of promoting high-quality development and advancing Chinese modernization. This paper attempts to clarify the relationship between innovation and new-quality productivity and provide a potential development direction for China to lead a modernized industrial system by developing new-quality productivity through innovation. The study proposes that the development of new quality productivity through innovation requires serious consideration from three dimensions. First, it is important to figure out where new technologies come from. Second, it is essential to investigate where new industries come from. Third, a feasible solution has to be formulated based on China’s reality. The …
Deep Integration Of Technological Innovation And Industrial Innovation In Modern Industrial System: Inspiration From Global New Generation Lithography Systems, Jiang Yu, Feng Chen, Yue Guo
Deep Integration Of Technological Innovation And Industrial Innovation In Modern Industrial System: Inspiration From Global New Generation Lithography Systems, Jiang Yu, Feng Chen, Yue Guo
Bulletin of Chinese Academy of Sciences (Chinese Version)
Utilizing technological innovation to lead the construction of a modern industrial system is a strategic choice for seizing the opportunities of the new round of technological revolution and industrial transformation. It is also a necessary step for winning the strategic initiative towards high-level self-reliance and self-improvement. Technological innovation is the intrinsic driving force behind industrial innovation, and industrial innovation is the value embodiment of technological innovation. The deep integration of technological innovation and industrial innovation is the key to constructing and improving a modern industrial system. Taking the global extreme ultra-violet (EUV) lithography system as an example, based on the …
Thoughts On Fostering Industries Of The Future Based On Innovation Infrastructure Clusters, Qingli Huang, Ziwei Zhao, Can Wang, Weihua Wang
Thoughts On Fostering Industries Of The Future Based On Innovation Infrastructure Clusters, Qingli Huang, Ziwei Zhao, Can Wang, Weihua Wang
Bulletin of Chinese Academy of Sciences (Chinese Version)
Industries of the future (IoTF) are characterized by a distinctive whole chain and high scientific and technological content, and as an important carrier to support the innovation activities of industries of the future, the construction and layout of innovation infrastructures, such as large scientific devices, major scientific and technological innovation platforms, pilot bases, etc., will inevitably develop towards whole chain clustering. This study tries to explain the basic concept of innovation infrastructure clusters for industries of the future, sort out the practices and results of fostering industries of the future based on innovation infrastructure clusters in some regions in China, …
Empowering Traditional Industries With Digital Intelligence For Transformation And Upgrading, Jiyuan Zang, Huanyong Ji, Qingxue Huang
Empowering Traditional Industries With Digital Intelligence For Transformation And Upgrading, Jiyuan Zang, Huanyong Ji, Qingxue Huang
Bulletin of Chinese Academy of Sciences (Chinese Version)
Traditional industries are the basic support and driving force for the high-quality development of the economy. Digital intelligence is an important lever for traditional industries to achieve the transformation of old and new kinetic energy and the leapfrogging of the global value chain. This study firstly deconstructs the rich connotations of digital intelligence from the perspectives of digitalization, networkization, and intelligentization. Secondly, it analyzes the transformation mechanism and various pathways through which digital intelligence impacts traditional industries. Thirdly, it analyzes the barriers faced by traditional industries in the process of adopting digital intelligence technologies. Finally, this study puts forward four …
Insights On Strategy And Approach For China To Construct A Modern Integrated Circuits Industrial System, Ximing Yin, Beibei Zhang, Tailun Chen, Jiang Yu, Jin Chen
Insights On Strategy And Approach For China To Construct A Modern Integrated Circuits Industrial System, Ximing Yin, Beibei Zhang, Tailun Chen, Jiang Yu, Jin Chen
Bulletin of Chinese Academy of Sciences (Chinese Version)
The integrated circuit (IC) industry is highly complex and systematic, and its key core technology breakthroughs are highly dependent on the support of systematic capabilities. The West especially the United States has accelerated the promotion of the “small-yard, high-fence” strategy, the “New Washington Consensus”, the “de-risking”, and other systematic policies to curb China’s rise. China’s IC industry chain is facing extreme risks such as rupture or blockage. Meanwhile, facing the new mission and requirements of Chinese modernization and new-quality productivity, China needs to accelerate the modernization of the IC industry with new development paradigms, new strategies, and new approaches. Based …
Cultivating Leadership: Female Leaders In The Royal Bahamas Defense Force, Jason Styles, Lisa Knowles, Kutisha Ebron
Cultivating Leadership: Female Leaders In The Royal Bahamas Defense Force, Jason Styles, Lisa Knowles, Kutisha Ebron
The Journal of Values-Based Leadership
Lessons learned from the impact of COVID-19 have significant implications on crisis management for those serving in the military. Leadership must bear the full brunt of directing subordinates while addressing the crisis at hand. So how do we learn from those volatile, uncertain, complex, and ambiguous (VUCA) situations that arise with no notice? Even more so, those in leadership positions in military branches are instrumental as first responders coming to the national aid of their people. Females continue to enter nontraditional occupational roles, including joining the ranks of leadership in military organizations. This is true in the Royal Bahamas Defense …
Measuring Branding Variables That Affect The Brand Choice Intention Toward Tourism Destinations In Thailand’S Eastern Coastal Region, Passarin Phalitnonkiat, James Vincent Johnson, Siwaporn Kunnapapdeelert
Measuring Branding Variables That Affect The Brand Choice Intention Toward Tourism Destinations In Thailand’S Eastern Coastal Region, Passarin Phalitnonkiat, James Vincent Johnson, Siwaporn Kunnapapdeelert
DLSU Business & Economics Review
A large number of tourists visit Thailand’s eastern coastal regions every year. Brand choice intention is one of the fundamental elements for developing marketing strategies. Therefore, the purposes of this study are to investigate the impact of five brand elements on destination brand loyalty and brand choice intention and to study the relationships among each construct of consumer brand perception by using EFA, CFA, and SEM. A sample of 830 Thai tourists returned paper-based surveys regarding their interests and perceived value. The study found four brand elements that significantly affect brand loyalty and brand choice intention, both directly and indirectly. …