Digital Commons Network^™

Anatomiya Ng Karinderya: An Exploration On The Reflected Filipino Cultural Values On The Visual Identity Of Carinderias In Cavite, Dan Gabriel V. Bagadiong, Ellaine Marie L. De Castro, Miriam Joan C. Generoso, Ej Jimenez, Fernando R. Lacson

DLSU Arts Congress Conference Proceedings

This study explored Filipino cultural values reflected in the visual identity of carinderias and examined their sociocultural and psychological significance within Filipino society. Known for serving lutong bahay (home-cooked meals), carinderias have long been embedded in Filipino culture, embodying values such as bayanihan (community spirit), kapwa (shared identity), and resilience while fostering community connections through food. Grounded in the framework of Pantayong Pananaw, the study investigated how these cultural and psychological values shape the identity and perception of carinderias. Focusing on selected small carinderias in Cavite, the research analyzed their cultural relevance, visual identity, and sociopsychological dimensions. Findings revealed …

Plan Of Day | Plan Of Stay: How Inter-Disciplinary Communication Improved Patient Experience And Hospital Throughput, Theresa Jean Dionne, Felicia Hurst, Danna Qunibi, Lauren Lazar, Sydney Mccurdy, Ashlyn Coenraad, Brittney Ward, Whitney Black, Ashley Nelson, Judd Salem, Luisa Restrepo

Patient Experience Journal

Background: Effective communication among healthcare team members is critical for delivering high-quality, patient- and family-centered care while optimizing hospital operations. This case study examines the implementation of a structured ``Plan of Day | Plan of Stay'' model, leveraging bedside whiteboards to enhance inter-disciplinary communication in a pediatric hospital setting. By providing a clear, visual summary of daily care plans, care team members, and discharge goals, whiteboards foster transparency, empower patients and families, and facilitate coordinated clinical decision-making. Purpose: This quality improvement initiative evaluated the implementation of a standardized Plan of Day | Plan of Stay communication model on a pediatric …

Drawn For A Brighter Tomorrow: A Functional Art Workshop As A Path To Livelihood And Skills Development Under The Pasay Social Welfare And Development Department (Pswdd), Liane Oxana V. Estuesta, Giana Margaux D. Bustos, Anne Kirsten Cerish S. Gamayo, Julia Patrish P. Go

DLSU Arts Congress Conference Proceedings

This study examines how functional art workshops, where creativity results in usable, real-world objects, can be a tool for livelihood and skills development among children in need of special protection aged 7-17 under the Pasay Social Welfare and Development Department (PSWDD). Specifically, grounded in arts-based and qualitative research, the study seeks to understand how exposure to functional art-making can support participants’ confidence, agency, and practical competencies. Data was gathered through primary sources, including a needs assessment survey, semi-structured interviews with youth participants and administrators after the program, and visual documentation of completed artworks. Secondary sources were also used, including published …

Indigenous Pedagogies As An Arts-Based Framework For Education 4.0, Andylyn Simeon

DLSU Arts Congress Conference Proceedings

While Education 4.0 promises to cultivate 21st-century skills like creativity and critical thinking, the reality often falls short. Current frameworks are heavily technocentric, prioritizing digital tools and measurable data over the communal, emotional, and spiritual depth that true learning requires. This paper argues that we can restore balance to this digital shift by looking toward Indigenous Pedagogies (IPs). Far from being “obsolete” relics of the past, these are sophisticated, arts-based systems rooted in storytelling, ritual, and land-based creation that can offer a creative blueprint for the human-centered goals that Education 4.0 claims to value. Through a qualitative synthesis, I deconstruct …

Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers

Faculty Submissions

The term deepfake refers to falsified media content created using artificial intelligence (AI) technologies to manipulate audio, video, or images. Deepfake news fabrications are designed to appear highly realistic, making it difficult for audiences to distinguish them from authentic content. Responding to deepfake-induced  reputational threats therefore presents a unique challenge for organizations. Despite the growing prevalence of deepfake technology, little experimental research has examined how different crisis communication strategies perform in mitigating the reputational and relational harm posed by deepfake-induced crises. Accordingly, this study seeks to (1) examine how exposure to deepfake news relates to public perceptions and affect toward …

English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani

University of Tabuk Journal for Humanities and Social Sciences

Objectives: Artificial intelligence (AI) driven ChatGPT is an innovative transformation tool in the rapidly evolving educational landscape. This study aimed to understand faculty members' perspectives and attitudes toward using ChatGPT for English language teaching in Saudi Arabia, particularly in Najdi rural areas. Method: The study employed a survey-based quantitative research design involving English-language faculty members in Saudi Arabia, particularly at Shaqrah University. Result: Despite having a mixed opinion on the willingness to use ChatGPT in English language teaching, participants have identified several applications of ChatGPT, such as translation and vocabulary, creating presentations, preparing exam and quiz questions, and creating activity …

Client Communication Strategy Pitch Deck, Staci Thomas

Generative AI Teaching Activities

Business Client Communication Strategy - Pitch Deck

Bridging The Justice Gap: A Comparative Study Of Legal Aid Marketing In Canada, Australia, And The United States, Farah O. Haq

Student Theses and Dissertations

Access to justice remains a central challenge across legal systems, particularly for immigrants and refugees, Indigenous communities, and survivors of domestic violence. While legal aid organizations play a critical role in bridging this gap, their effectiveness increasingly depends on how clearly and compassionately they communicate legal information online to their target audience. This thesis conducts a comparative content analysis of nine nonprofit legal aid organizations in the United States, Canada, and Australia, three countries united by a common law tradition but divided by the communication barriers their communities face, examining 180 social media posts and nine websites through the lens …

Modern Visual Solutions For Established Brands: Making Graphic Design Accessible To Legacy Businesses, Emma R. Shanton

Masters Theses

Legacy businesses, often family-owned shops or companies that have been around for decades, have real history and loyal customers, but many look old-fashioned and struggle to attract new people today. Outdated logos, hard-to-read designs, and the habit of using ready-made templates or AI-generated images lead to branding that feels generic, turns customers away, excludes people with disabilities, and can even cause legal trouble.

This study asks a simple question: How can small, long-running businesses update their look in a way that is affordable, easy for everyone to use, legally safe, and still feels true to their story, without high costs, …

Artrepreneurs & Business Survival: Bridging The Gap To Creative Success, Ryan Michael Moore

Masters Theses

Artrepreneurs — freelance artists and small studio owners within creative industries — frequently lack training in essential business management skills in financial management, client pipeline development, and business sustainability. These factors exacerbate already statistically high business failure rates, adding to the burdens experienced by creative entrepreneurs. Conventional wisdom and guidance for entrepreneurs is found in experience-based advice from books, blogs and business mentors. While these offer valuable insights, the lack of data-driven advice highlights an opportunity to close the knowledge gap. This research investigates visually engaging educational systems to guide the creation of new visual solutions which address these challenges. …

Exploring Non-Native English Learners’ Attitudes Towards Ai And Online Multimedia Persuasive Opinions And The Role Of Sentiment, Zvetomira N. Svetleff

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study and various other studies use quantitative models to identify which persuasive features predict persuasiveness. Most studies in the field do not explain why participants responded as they did nor do they focus on studying adult non-native English learners also referred to as second language (L2) English learners. Despite seemingly remarkable progress on research related to how to convey persuasive messages, there has been little work related to persuasive messaging targeted at second language learners or non-native speakers. In addition, despite the increasing reliance on AI technologies and tools in language learning within educational and work settings, there has …

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

Public Art And The Future Of Remembrance In Contested Spaces, Rebecca Ann Munoz

Open Access Theses & Dissertations

This dissertation examines the memorial landscape of El Paso, Texas as a contested site of public memory, cultural identity, and community representation. Situated at the U.S.-Mexico border, El Paso functions as a palimpsest of layered histories shaped by colonization, militarization, and ongoing negotiations of belonging. Drawing on memory rhetoric and composition studies, and art history, the paper raises critical questions about community engagement, representational equity, and the politics of visibility in public art processes. The paper ultimately calls for a deeper examination of the rhetorical strategies and institutional frameworks that shape memorial meaning-making at the local level, with broader implications …

Virtual Caregiving And The Evolving Role Of Carers And Patients: Virtual Hospital Interview Analysis, Kanesha Ward, Tim Jackson, Jenna Bartyn, Shannon Saad, Sue Amanatidis, Owen Hutchings, Annie Y.S. Lau

Patient Experience Journal

Virtual hospitals are transforming healthcare by enabling remote monitoring and management of patients, improving accessibility and care continuity. As part of the transformation, there are changes to the roles and responsibilities of patients and their carers as they engage in virtual hospital care. The impact on family caregiving remains underexplored. Guided by Family Systems Theory, this qualitative study investigated how family caregiving roles adapt within a virtual hospital and identified opportunities to further support families. Semi-structured interviews were conducted with patients, carers, and healthcare workers from one model of care, at a metropolitan virtual hospital in New South Wales, Australia. …

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …

The Impact Of Ai Visual Marketing On Customer Engagement And Purchase Intention In The Luxury Fashion Industry, Joumana Elkady, Rana Alfahed, Youssef Mohamed, Doaa Ayoub

Business Administration

ABSTRACT

Artificial Intelligence (AI) has become prominent in Visual Marketing with rapid integration into Digital Marketing practices. AI-driven visuals, such as Augmented Reality, Virtual Influencers, and Generated Imagery, have all influenced Consumer Behaviour, specifically Customer Engagement and Purchase Intention of Luxury Fashion Customers, by enhancing product visualization, evoking emotional reactions, and reducing purchase uncertainty. Although the impact of AI-generated visuals is primarily notable in online environments, it also offers an enhanced experience within offline settings. AI-generated visuals enable immersive and personalized experiences that transform traditional marketing practices. Correspondingly, potential concerns like over automation, data privacy breaches, and perceived authenticity loss …

Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers

Communication Theses

This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …

The Power Of A Picture: Building Visual Depictions Of The Eppm Bolstering Sunscreen Application Motivation, Ansley M. George

University of Kentucky Doctoral Dissertations

This study investigates visual depictions of efficacy skin cancer health risk messages. Using Witte's Extended Parallel Processing Model (EPPM) and existing literature on fear appeals and visual persuasion as a theoretical framework, the study aims to explore how self and response efficacy imagery impacts individuals' perceptions of health risk messages in the context of skin cancer prevention when emphasizing specific principles of design. Formative research was employed via qualitative photo sorts and participants were exposed to an assortment of images depicting efficacy in the context of skin cancer prevention where they discussed why they felt they were or were not …

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

Virtus Fidelis: Design In Modern-Day Catholicism, Elisha N. Butryn

Honors College Theses

Art plays a major role in how we view the world, and particularly, how we view religion. This thesis explores those themes and how design appears in modern-day Catholicism, and how Catholicism can impact design through the development of the brand Virtus Fidelis.

2025 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2025.

From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani

Markets, Globalization & Development Review

This study examines how AI image generation systems perpetuate digital orientalism through systematic cultural representation patterns that increasingly shape global digital markets and international development discourse. Using visual social semiotics methodology, we conducted comparative analysis of Midjourney and ChatGPT platforms across nine culturally specific prompts examining religious imagery, contemporary social dynamics, and power structures in Indian cultural contexts. Our findings reveal that both platforms consistently reproduce colonial-era representational frameworks despite culturally sensitive prompting and advanced technical capabilities. The analysis identifies three systematic patterns: temporal displacement strategies that acknowledge modernity while containing it within orientalist categories, institutional validation requirements that privilege …

Ddx219.1 Social Media Analysis And Marketing Strategy Example 5, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

The Impact Of Social Media On Consumer Satisfaction: The Role Of Usage Frequency, Brand Image, Brand Identification, And Content Quality, Yu Qing Soong, Qizhilu Zhang, Quan Kai Ang, Wei Chien Ng

International Journal of Management, Finance and Accounting

In recent years, consumers have widely utilised social media to be particularly involved with interested brands via online platforms, share their opinions, and easily explore brand-related information. Hence, this study examined the impacts of social media, from the perspectives of usage frequency, brand image, brand identity, and brand content, on consumer satisfaction in China based on social identity theory and attachment theory. The research applied a quantitative method via an online questionnaire, and 302 valid responses were received. After the data was collected and a research model was built, multiple regression analysis was utilised to analyse the data and prove …

Communicators In Crisis: Lessons Learned From Communications Professionals During The Great Resignation, Julia K. Longaker

All Dissertations

This study investigated the experiences of communication professionals who participated in the Great Resignation phenomenon between 2020-2022. The research questions focused on the role participants’ working relationship with leadership as it related to their decision to leave their role or pursue a new job. Ten communication professionals participated in a qualitative study comprising of an online interview discussing their experiences during the Great Resignation. Using the interview transcripts, the researcher employed grounded theory to extract recurring codes and draw conclusions based on the participants’ answers. The results of this study inform recommendations for improved working relationships between communication professionals and …

Unveiling The Marketing Tactics Of Indonesian Fundamentalist Group: A Delphi Method Analysis, Arindra Khrisna Karamoy, Adrianus Meliala

Journal of Strategic and Global Studies

This study investigated whether Indonesian fundamentalist group utilizes marketing principles for recruitment. The research employed a Delphi method, gathering expert consensus from marketing, communication, and visual communication fields to assess the group's use of marketing strategies in attracting sympathizers and disseminating their ideology. The first round demonstrated complete agreement on the use of marketing principles. The second round revealed some disagreement regarding the classification of mosques as distribution channels, suggesting a nuanced application focusing more on promotion than traditional marketing models. The findings highlight sophisticated marketing techniques used by this group, emphasizing the need for further investigation into how such …

The Evolution Of Agriculture Marketing: Harnessing Data Analytics To Understand Generational Shifts And Influencer Trends, Lexi Schweigert

Theses

The findings reveal that data analytics plays a crucial role in shaping marketing strategies in agriculture. Generational shifts, particularly among Gen Z and Alpha, are driving changes in consumer preferences and expectations. Influencers are also playing an increasingly important role in shaping the perception of agriculture and food among these generations.

Developing Standard Operating Procedures For The Dewitt Town Clerk’S Office, Noura M. Osman

Creativity and Change Leadership Graduate Student Master's Projects

ABSTRACT OF PROJECT

Developing Standard Operating Procedures for the DeWitt Town Clerk’s Office

This project addresses the operational inconsistencies in the DeWitt Town Clerk’s Office in Syracuse, NY, by creating a structured Standard Operating Procedures (SOP's) manual. The focus is on six high-impact processes: tax collection, water bill payments, dog licensing (new and renewals), marriage license transcript requests, and handicap parking permit issuance and renewal. Each SOP includes visual info-graphics to enhance accessibility and minimize errors. The final product is designed to improve on-boarding, reduce staff reliance on memory, increase efficiency, and align with creativity and change leadership principles.

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …

Telehealth And Medical Consumerism In The Digital Age, Yibing Hu

Finance Undergraduate Honors Theses

This paper discusses the role of telehealth in medical consumerism. As a cheap and convenient model of healthcare, telehealth enables patients to access healthcare regardless of location, as long as they have the necessary technology.

In the current healthcare landscape, insurance policies and high costs push patients to act as consumers of medical services. With the rise of telehealth as another healthcare option, the medical sector further becomes consumer-oriented. This ultimately changes the way patients interact with healthcare.