Digital Commons Network^™

Leveraging Dimensions Of Specialized Knowledge In The Theme Park Industry: An Analysis Of Stakeholder Perspectives, Carissa Baker

Findings in Sport, Hospitality, Entertainment, and Event Management

This analysis addresses the value of utilizing multiple knowledge domains when trying to grasp a subject. In this case, the discourses of academia, industry, and fandom can inform one another and prove beneficial to understanding a complex entity like a theme park. The analysis suggests breaking out of silos, embracing interdisciplinary, and engaging in informal and formal relationships between stakeholders with different perspectives.

Returning To The Magic: Examining The Impact Of Previous Attendance On Male And Female Disney Fans Perceptions Of Universal Theme Parks, Cody T. Havard, Daniel L. Wanna, Frederick G. Grieve, Timothy D. Ryan

Findings in Sport, Hospitality, Entertainment, and Event Management

The current study investigated the influence prior consumption has on male and female consumers and brand supporters. In particular, 206 self-reported fans of Disney reported their perceptions of the Disney and Universal theme parks brands. Results indicate that men reported more negative perceptions and likely behaviors toward Universal theme parks than did women. Further, those that had attended a Disney theme park were more negative toward Universal than participants that had not visited a Disney theme park. Finally, the interaction of prior park attendance and gender displayed significant differences among participants. The current findings study adds to the literature on …

Journey Into Your Imagination: A Topical Essay On Using The Spirit Of Imagination (With A Little Bit Of Figment) And Creativity In The Pursuit Of Knowledge, Cody T. Havard

Findings in Sport, Hospitality, Entertainment, and Event Management

The current research essay addresses the importance of using imagination and inspiration in the research process. The research process-the continued search for knowledge and understanding-should be a worthwhile endeavor, and one that brings satisfaction and inspiration to academics. Therefore, the current research essay discusses potential ways to use one's imagination to engage in meaningful, satisfying, and fulfilling research.

Using Sport Fandom To Aid In The Search For Meaning, Daniel L. Wann, Nancy H. Fast

Findings in Sport, Hospitality, Entertainment, and Event Management

The current investigation examined the extent to which sport fandom serves as a source of meaning in life. Participants completed a questionnaire packet assessing their level of fandom, level of identification with their favorite team, and their perception that following sport given their life meaning and purpose. The data suggest that, although sport fandom can and does provide meaning in life, it does so at modest levels. Additionally, as hypothesized, certain individuals were more likely to see sport fandom as a source of meaning, namely those with greater levels of general fandom and team identification.

Sport Science Forum 2022 Abstracts, Frederick G. Grieve

Findings in Sport, Hospitality, Entertainment, and Event Management

Through a collaboration with the Sport Science Forum at Western Kentucky University, FinSHEEM is able to present the abstracts from the meeting focusing on sport science and sport fandom. Presenters are invited to submit full papers from the Forum.

Standing Out While Fitting In: Exploring The Differential Roles Of Belonging And Distinctiveness In Team Choice, Tommy Derossett, Daniel L. Wann

Findings in Sport, Hospitality, Entertainment, and Event Management

Belonging and distinctiveness are considered innate motivators for human behavior and decision making. Satisfaction of both needs is often associated with increased levels of well-being and personal agency. Both belonging and distinctiveness have been examined as successful motivators for sport fandom, but research is needed to determine the differential roles of either trait in choosing a specific team or sport to follow. The current study asked participants to report their needs for belonging and distinctiveness and to choose a fictional sport team to cheer for upon moving to a new country. One team was described as being the “mainstream” team …

نظرة تقييمية لآراء الخبراء في كرة الطائرة نحو تطبيق نظام الاحتراف في أندية الضفة الغربية, Ahmad Nassar, Ismael Zakarneh, Husein Qadoumi, Ghait Nassef

Palestine Technical University Research Journal

This study aimed to an evaluation look at the opinions of experts in volleyball towards the application of the professional system in West Bank clubs, and to achieve this, the researchers used the descriptive approach due to its suitability and the nature of the objectives of the study. Organization and planning, capabilities and playgrounds, media and marketing, and game components (coaches, players and referees), the study population consisted of (70) individuals, and the study sample reached (37) individuals, accounting for 52% of the study community as follows: experts (15), and managers The technicians (trainers) (9), team administrators (7), and referees …

The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss

LSU Master's Theses

This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods, and …

The Madness Of March: A Quantitative Look At Cinderella Stories In The Ncaa Division I Men’S Basketball Tournament, Joseph J. Fresco

Seton Hall University Dissertations and Theses (ETDs)

This study looked to determine if being classified as a Cinderella Story team in the NCAA Division I Men’s Basketball Tournament, also known as March Madness, led to a statistically significant change in NCAA Division I men’s basketball spending for that team’s respective institution one, two, and three years after being labeled. The purpose of this study was to determine the effect of men’s basketball spending on teams that are Cinderella Stories in the NCAA Men’s Basketball Tournament. It aims to understand how spending differs between athletic programs whose characteristics mirror those of Cinderella Stories and how expenses change before …

Spring/Summer 2022

Business Exchange

Business Education Reimagined; Scholarship Honors Legacy of Professor Sandra Shelton; Revised Bachelor’s in Business Degree Curriculum Debuts This Fall; School of Accountancy & MIS Names New Director; Sulin Ba Appointed Driehaus College of Business Dean; Real-World Consulting Projects Prepare Students for Careers; Alumnus Brian Ruben: “Paying It Forward Is the DePaul Way”

Systematic Approach Based On The Use Of Compensatory Exercises With An Impact On The Indicators Of Motor Qualities, Doniyor Bahodirovich Yadgarov

Eurasian Journal of Sport Science

Aim: To substantiate that the use of compensatory exercises with a selective effect on the declining indicators of motor qualities of inactive muscle groups can increase the level and ensure a positive trend in the indicators of physical fitness of schoolchildren of grades 3-4.

Methods: To achieve this, the following research methods were used:

1) study of special literature, individual diaries of physical education teachers.

2) questionnaire,

3) anthropometric measurements,

4) the method of control exercises,

5) ascertaining experiment.

6) pedagogical experiment,

7) mathematical statistics.

Results: To improve the quality of physical education lessons, it is recommended and implemented: 1. …

Sustainability In Minor League Sports, Sara Nimmo

Honors Theses

The COVID-19 Pandemic has greatly impacted the sports industry with the substantial changes that were prevalent during 2020. With those changes, many leagues had drastic budget decreases and were forced to compensate for the lost revenues. Many teams throughout Minor League Baseball, the AHL and the NBA G League were forced to come up with creative revenue streams as well as cost cutting strategies in order to maintain operations after the pandemic. Along with the effects of COVID-19 on the business of minor league sports, there is also heightened attention on what minor league teams are doing to sustain the …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

The Role Of Organizational Culture And Relationship Marketing In Disability Sport Sponsorship: An Exemplar Case Study., Nina Siegfried

Electronic Theses and Dissertations

Worldwide, disability sport faces funding challenges. Sponsorship offers a viable alternative to combat the lack of sustainable funding in disability sport. Exploring how organizational culture can be leveraged to increase strategic partnerships, the purposes of this multiple manuscript dissertation were to (a) examine the elements of the organizational culture that make a successful international wheelchair basketball sport club attractive to external partners and (b) determine what role those organizational cultural elements play in leveraging relationship marketing (RM) for sponsorship acquisition and retention. Utilizing an exemplar case study methodology, the focus of this study was the RSV Lahn-Dill, an international wheelchair …

Nsu Huizenga College Of Business And Entrepreneurship 2022-2023 Graduate Catalog, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.

Major League Baseball: The Meaning And Impact Of The Lockout, Derek Mclaughlin

Theses/Capstones/Creative Projects

Major League Baseball’s Collective Bargaining Agreement expired after the 2021 season, which resulted in a lockout. There was an uncertainty of lost games during the lockout. After ninety-nine days an agreement was reached between Major League Baseball and the players’ union. Throughout this research, I explored what would have happened as of a result of lost games. Statistics from previous seasons suggest what could have occurred had there not been an agreement prior to the start of the season, while the new agreement suggest the motivation behind the new agreement.

Bucwild, Morgan Mcclanahan

Undergraduate Honors Theses

BucWild is a student-led organization, by the students for the students. We are closing the gap between student life and athletics through social media. We believe that in order for students to have the best experience possible at ETSU, involvement is crucial. In May of 2021, we began our mission to launch this organization for the 2021-2022 school year. Here is an in-depth look at how we did this.

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …

The Nil Agreement And Social Media: A Content Analysis, Scott Smith

Departmental Honors & Graduate Capstone Projects

The Name, Image and Likeness Agreement has opened hundreds of doors for college athletics to make money based on their "likeness" and not their performance on the field. This new agreement levels the playing field for all athletes in college. Through a content analysis this paper will take a look at how the NIL is being discussed in various media channels such as TikTok and how this agreement is affecting the student athlete experience. Not every athlete is striking mega deals, but with this agreement everyone from Junior college to Division 1 has the opportunity to make money through avenues …

Avina Sports:A Case Study Of Organic Growth, Mahesh Chandra Joshi, Jagdeep Singh, Amit Kakkar, Jasneet Kaur, Mukta Kukreja

Management Dynamics

The global market for sports was worth between $600-$700 billion. Significant growth prospects in the market were expected because of Socio Political changes, commercialization of sports in developing nations and increased competitiveness. Indian Sports Goods Industry had a century old history and it prospered due to the skills and expertise of its workforce. The world of sports goods complement the passion India has for sports. The Indian market for sports goods was valued at US$ 2 billion in 2012-13 and estimated to reach over US$ 4 billion by 2018. In 2014–15, the UK, the US, the UAE, Australia, South Africa …

The Stereotypical Perception Of A Spokesperson In A Sports Advertisement, Trinity Lennon

Honors Projects in Marketing

This study examines the gender role of a spokesperson and a type of sports in the "Match-Up Hypothesis." Two studies were conducted to test the effectiveness of sports advertisements for a gym membership: in a 2x2x2 experiment, the gender of the spokesperson, a type of sports, and the gender of the consumer are manipulated. Results indicated that females have a higher expectation of improvement when the gender of the endorser does not match the sport (Breaking the Glass Ceiling Effect). In contrast, males have a higher expectation of improvement when the gender matches the sport.

Footballer Valuations: Valuing World-Class Football Players Against Transfer Fees, Louis Diblasi

Honors Projects in Economics

This paper aims to create a model to value European football players. It will do so by comparing a player's transfer fee and then measuring their value based on performances in the season after the transfer has occurred. The model will be applied to Europe's top five leagues: the English Premier League, Serie A, La Liga, Ligue 1, and the German Bundesliga. This study takes variables from multiple past studies to be used in the model, and adds a valuation for goalkeepers, which has never been done before. The goal of this study is to measure the variables that contribute …

College Students' Energy Drink Consumption And Sponsor Recall, Daniel Sewell, Kyu-Soo Chung

Symposium of Student Scholars

Energy drink companies like Red Bull, Monster, Bang, Reign and Celsius annually invest millions of dollars to sponsor a variety of athletes and events across numerous sports. These vast investments raise the question: Which partnerships, sponsorships or activities ultimately make an impact on society and attract new consumers? It is imperative to dissect the factors that impact consumer decisions to purchase specific products in order to more efficiently allocate resources. This research has the potential to aid companies in unearthing decision making patterns of college students regarding energy drink purchases and how these beverages are utilized. The purpose of this …

A New Way Of Learning: Student Revelations From A Sport Development Service-Learning Course, Deondra E. Johnson

Eagle Showcase: Excellence in Service-Learning (Archived)

No abstract provided.

The Effectiveness Of Monitoring The Special Endurance Of Athletes, Dilnoza Nigbaevna Rakhmatova

Eurasian Journal of Sport Science

Aim: It consists in developing a test for a special endurance monitor, having studied the training composition and characteristics of martial artists.

Methods: In the article, we used the following techniques, based on differences in the dynamics of motor activity (DMA), we divided athletes into 3 groups:

"flat", characterized by relative uniformity of motor activity in the process of wrestlers' competition;

"double peak", characterized by a twofold increase in motor activity at competitions more than once in each period;

"triple peak", which describes a three-fold increase in motor activity during competition with one increase in the first period and two …

Testing Efficiency In Nhl Betting Markets, Charles Luxton, Joshua Spizman, David Moore

Honors Thesis

The efficiency of markets is a prominent topic in the field of finance. Market efficiency has been thoroughly examined across many subsectors of finance; however thus far, existing research has sparsely covered the increasingly prominent sports betting market. This market is currently valued at roughly $10B per year (Grandview). In this article, we evaluate the efficiency of sports betting markets, using NHL betting lines and results from 2015-2020 to create a multivariate probit model which tests the market’s efficiency. Using a multivariate probit model to identify NHL money line bets with a relatively high probability of success compared to their …

Monitoring Of The State Of Speed And Strength Training Of Highly Qualified Handball Players In The Training Process, Alisher Odilovich Abdalimov

Eurasian Journal of Sport Science

Purpose: to determine the attitude of coaches and athletes to the selection of training tools for effective improvement of speed and strength training of highly qualified handball players.

Methods: In order to solve the tasks, set in order to monitor the state of speed and strength training of highly qualified handball players in the training process, we used the questionnaire method.

Results: According to the results of the survey, it was revealed that many coaches do not have enough scientific and theoretical information about the development of speed and strength training. The process of improving the coach's activity is endless, …

2022-April-02-Etsu Rotc Cadets Will Be Commissioned May, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 2, 2022) – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants at a 1 p.m. ceremony at the Brown Hall Auditorium on ETSU’s main campus on Friday, May 6.

Retired Lieutenant General Ronald Hite, an ETSU alumni and Washington County native, is the guest speaker. Hite’s awards are many: two Distinguished Service Medals, four Legion of Merit honors and the Bronze Star, among others. A faithful supporter of ETSU, Hite retired from the Virginia-based Cypress International as chairman and CEO in 2005 following his years of military …

Can Nil Help Dissolve The Gender Inequities That Are Baked Into The Fabric Of The Ncaa Culture?, Ryan Cory

Transformations: Presentation Slides

The gender equity imbalance in college athletics has been an issue since the National Collegiate Athletic Association (NCAA) was formed in 1905 (Boninger, 2018). On July 1, 2021, the NCAA put together a NIL policy that all athletes across all divisions can benefit from their brands (Jessop & Sabin, 2021). The impact that NIL will bring to compensation between male and female student-athletes can compare to the impact that Title IX brought to female sports participation rates in 1972 (Staurowsky & Rhoads, 2020). The reasons deal with social media and how female student-athletes use it. Female student-athletes tend to be …

Gender Discrimination And Its Impact On Female Sport Management Students, Nicole Bellettiere

Transformations: Presentation Slides

Gender discrimination within the sport management industry is a prominent complication that has been around for seemingly forever. Whether it’s being ashamed of their femininity by a male dominated society (Hoeber and Shaw, 2003), undergoing gender stereotyping (Bower, Hums, and Grappendorf, 2015) or experiencing sexism (Hardin, Smith, Taylor and Welch, 2018), it’s clear that women have been pushed to the bottom of the sporting industry. This has an overall effect on female sport management students and their experiences throughout their time in the undergraduate program. It’s been concluded that female students are left questioning whether sport management is right for …