Digital Commons Network^™

Analytics And Igaming, Michael L. Naraine, Cheri Bradish

Journal of Applied Sport Management

Analytics has become quite the buzzword, but its application to discover, interpret, and communicate meaningful patterns from voluminous, velocitous, and varied data still resonates in the sport industry, and has an incredibly important place in modern sports betting. Specifically, big data and analytics (BDA) can help address marketing issues as iGaming in North America enters its infancy and attempts to establish a mature marketplace. This article is dedicated to unpacking the iGaming model and uncovers where BDA could and should be applied to derive greater insights on sports betting consumer behavior.

Analytical And Theoretical Perspectives On Sport-Related Vr Research: Spatial Presence Manipulation Guidelines, Jihoon Kim

Journal of Applied Sport Management

As more scholars incorporate VR into their research, theoretical frameworks for empirical investigation and methodological guidelines for manipulation become more crucial. Because VR is a relatively new instrument and validating the implementation of VR can be challenging, scholars need to exercise caution when manipulating stimuli and measuring experimental conditions. Thus, the aim of the current essay is twofold: (a) address various methodological challenges (e.g., manipulation check) in recent VR studies and (b) discuss potential theoretical frameworks for future VR research in sport.

Impact Analysis Of A Virtual Stadium: Measuring Sport In The Metaverse, Bradley J. Baker

Journal of Applied Sport Management

As sports teams enter the metaverse through launching virtual versions of their home stadiums, there is a pressing need to reimagine the stadium experience and how virtual stadiums differ from their physical counterparts. This review establishes a foundation for crucial conversations that can shape future research and managerial practice amidst an emerging trend in the sport industry.

Sport Isn’T Sacred And Analytics Isn’T New: Challenging Common Notions About Sports Analytics, Grant Morgan, Marshall Magnusen

Journal of Applied Sport Management

The authors add to the debate about whether sport and numbers can cohabitate in modern day athletics, three areas are explored (albeit briefly) in the present paper. The first area focuses on the newness (or lack thereof) of analytics. The second area focuses the objectivity of analytics. The third area focuses on the idea that athletic competition is somehow sacred and should not be soiled by applying various statistical methods to practical sport performance problems.

Professional Sports Organizations And Business Analytics: Monopoly Power Vs Debt Financing, Mike Troilo, Adrien Bouchet

Journal of Applied Sport Management

In this essay, we consider the factors that explain the reticence of PSOs to be early adopters of analytics. We examine the relatively privileged position that professional sports franchises at the highest echelon in the U.S. and Canada enjoy and compare it the industry dynamics firms face in competitive environments. We remark upon the expansion of the league via debt financing, and why that promotes increased use of analytics. We also offer several propositions about the growth of analytics, and we conclude with some thoughts about what the future may hold for PSOs and analytics.

Progressive Analytics Diffusions: Rewiring Our Software, Liz Wanless

Journal of Applied Sport Management

The sport industry is no stranger to the pursuit of innovation (Slack & Thurston, 2021). The sport analytics realm represents the continual emergence of innovation diffusion curves. This essay shows how innovating both research and education in response to diffusion curves in sport analytics, we can create the space to not only keep but also generate pace.

Analytics On Service Quality In Spectator Sports, Ahmet Ozkul, Gazi Duman

Journal of Applied Sport Management

Spectator sport events are made possible by the contributions of many different participants ranging from fans and players to coaches, managers and sponsors. Through the lens of co-creation of value in the spectator sports, we discuss how sport analytics can relate to spectator sport service quality by collecting and analyzing data from each participating actor.

Pilgrim Experience And Revisit Intention Post Covid-19: An Exploratory Study Of Amarnath Holy Shrine In Jammu And Kashmir, India, Ramjit Singh, Adil Nazki, Mudasir Mir

International Journal of Religious Tourism and Pilgrimage

The present preliminary study seeks to explore the pilgrim tourist experience and their revisit intentions post-COVID pandemic. Data were collected at the Amarnath Holy Shrine in Jammu and Kashmir, India, using a combination of primary and secondary sources, including seven in-depth semi-structured telephone interviews with pilgrims using the snowball sampling technique. Five main themes were found regarding revisiting intentions, including ease of registration, safety and security, health facilities, accommodation facilities, food and beverage services, and connectivity of the destinations. The study highlights that despite COVID-19, most respondents agree to return to visit the holy Amarnath Cave as they felt that …

2022-2023 Faculty Handbook, Morehead State University. Office Of The Provost.

Faculty Senate Records

Faculty Handbook of Morehead State University, issued by the Office of the Provost on November 22, 2022.

Ua80/1 Meeting Agenda, W Club

University Organizations

Agenda for Novermber 16, 2022 meeting.

The Use Of Disc Behavioral Profiling And Training: An Innovative Pedagogical Strategy To Enhance Learning And Future Career Opportunities In Sport Management And Sport Coaching Higher Education Classrooms, E. Masen, D. Hedlund, Jacob K. Tingle

School of Business Faculty Research

Implementing effective training and education programs is of critical importance for sport management and sport coaching academic education programs. This exploratory ­­­­­research examined the implementation and effectiveness of DISC behavioral profiling in sport management and sport coaching classrooms at the university level. Over four academic years (eight semesters), pre- and post-tests were collected from multiple samples of sport management and sport coaching students (N = 216) at two universities in the United States. Students received a personalized DISC behavioral profile and educational activities were used to enhance the value of the behavioral profiling initiatives. Using pre- and post-activity surveys of …

The Urgency For Developing Cybersecurity Awareness In Sport Agencies And Organizations, Steve Chen, Karen Doran

Findings in Sport, Hospitality, Entertainment, and Event Management

No abstract provided.

Utilization And Impact Of Career Services Among Collegiate Athletes, Evan A. Davis, Shea M. Brgoch, Leeann M. Lower-Hoppe, Makena Lynch, Duncan A. Johnston, Daniel Wray, Kristy Mccray, Megan Parietti

Journal of Athlete Development and Experience

Career readiness is a concern within the American educational system, particularly among student-athletes that must manage intense time commitments both on and off the field. Student services have emerged in higher education to support career preparation, but the utilization and impact of these services for collegiate athletes is largely unknown. The systems-theory framework (STF) of career development identifies a multitude of internal and external factors that influence individual career development. Guided by STF, the purpose of this study was to predict the factors that influence collegiate athletes' utilization of career services and resulting perceived career skills. An online questionnaire was …

Psychological Experiences During Previous High School Sport Participation Predict College Students’ Current Psychological Health, Jonathan D. Defreese, Amanda Visek, Nikki E. Barczak-Scarboro

Journal of Athlete Development and Experience

Adolescent sport participation has been positively associated with psychological health outcomes. Yet, further research is needed to explore how psychosocial health benefits from sport may be maximized or minimized based on one’s psychological experiences during previous sport participation. The present study examined associations among retrospective psychological experiences of high school sport participation and markers of current college students’ psychosocial health. American college students (N = 300) self-reported retrospective high school sport experiences (i.e., burnout, engagement, and stress) and current psychosocial health outcomes (i.e., social support, depressive symptoms, life satisfaction) via an online interface. Moderated multiple regression analyses showed high …

Organizational Support Factors For Minor League Baseball Player Development, Christopher M. Mcleod, Nola Agha, Simon Rosenblum-Larson

Journal of Athlete Development and Experience

This study examines organizational support in the context of minor league baseball to better understand how organizations can support athletes’ development. Exploratory results show that English and Spanish players identify salary/pay, off-season training opportunities, and nutritious food as their most important unmet development needs. English and Spanish respondents differently prioritized playing opportunities, communication with front office staff, health care, and equipment as unmet needs. Explanatory results show that organizational support factors (private problem support and second career support) explain 17% of the variation in minor league baseball players’ self-perceptions of development. The results provide guidance for Major League Baseball and …

The Intrepid One: Fascism & The Death Of Antonio Ascari, Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

The Hidden Costs Of Financing A National Football League Stadium With Municipal Bonds: The Case Of Allegiant Stadium In Las Vegas, Leobardo Diosdado, Marco Lam, Charlie Parrish

Journal of Applied Sport Management

The development of professional sports stadiums in the United States typically relies on public funding in the form of municipal bonds. Prior research has identified several economic and noneconomic reasons local governments choose to direct public funds towards the construction of stadiums. The overall conclusion of this research suggests sport stadiums do not result in significant increases in economic activity and therefore subsidized stadium development projects lack economic justification. In this study, the process of issuing bonds is examined. The authors describe the bond issuance process and utilize data associated with the bonds for the development of Allegiant Stadium in …

Home Fare Advantage: An Examination Of The Role Of Food And Beverages In Mercedes-Benz Stadium’S Event Experience, Mark A. Slavich, Gregg Rich, Dylan Williams

Journal of Applied Sport Management

Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operational practices at most sport venues, with emphasis on eliminating bottlenecks to increase throughput and allowing for reduced costs without negatively affecting quality. Data were collected through an online survey of Atlanta United match attendees and an online observation. Results from this study suggest that management prioritization of concession services …

Examining Retro Merchandise Consumers In Sport: Who Prefers Throwback Merchandise And Why?, Zach Scola, Brian Gordon, Brendan Dwyer

Journal of Applied Sport Management

Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans. Despite this, we have little understanding behind the success of retro marketing in sport. Therefore, this paper sought to gain a better understanding of the demographic characteristics of retro merchandise consumers and to examine the impact of two psychographic factors. Surveys collected from fans of various professional sport teams in the United States (N = 1,509), demonstrated novel findings. In this study retro merchandise was preferred overall, younger fans were more likely to prefer retro …

Antecedents And Consequences Of Conspicuous Sport Consumption, Yukyoum Kim, Sun Hwan Hwang, Marshall Magnusen

Journal of Applied Sport Management

Conspicuous consumption is when consumers acquire luxury goods and services to help publicly demonstrate their desired economic and social status. Even though conspicuous consumption can help individuals experience social distinction and a heightened sense of self-esteem, much still needs to be known about this occurrence in the context of sport. Accordingly, the focus of this study was to examine antecedents (i.e., Expertise and Self-esteem) and outcomes (i.e., Satisfaction and Subjective Well-being) of conspicuous consumption of upscale sport goods. An empirical study was conducted with cyclists (n = 393). The research model was analyzed using simultaneous equations analysis. Expertise was shown …

Football As Soft Power: The Political Use Of Football In Qatar, The United Arab Emirates And The Kingdom Of Saudi Arabia, Vitas Rafael Carosella

Abdou Filali-Ansary Occasional Paper Series

In November 2022 Qatar hosts the first Middle East and North Africa (MENA) region FIFA World Cup. This paper seeks to understand the use of football as a soft power political tool in Qatar, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. Based on culture, values and policies, soft power is power through attraction as opposed to coercion. The stronger one player’s values, culture and policies are, the more soft power that player has. Qatar, the UAE and Saudi Arabia, traditional fossil fuel-based states, suffer from a lack of attraction. By investing in football, each nation hopes …

A Comparison Of The Economic Impact Of Horse Racing Tracks In Kentucky Versus Neighboring Indiana, Thomas E. Lambert

Faculty and Staff Scholarship

The Louisville metro area is one that spans two states—Kentucky and Indiana. Since the University of Louisville has many students and employees who come from the Hoosier State, it would be interesting to see how the two states compare when it comes to what has been labeled a “signature” industry for the Commonwealth of Kentucky—horse racing.

P-06 Effectiveness Of Exercising With Music, Geetha Raj Choppala

Celebration of Research and Creative Scholarship

Effectiveness of Exercising with Music.

Abstract

Several research has been made by many psychologists and health professionals around the world about exercising and listening to music for meditation and relaxation. Everyone regardless of what age group, surely are aware and have knowledge regarding the health benefits associated with exercise and have a general interest in listening to good music while they drive or when they cook in the house just to have some fun twist to what they are doing so they don’t feel bored. So here we are trying to see how both exercise and music work together whether …

Ncaa Interdivisional Games: Are There More Injuries When David Plays Goliath?, David L. Carr, Gregory M. Huckabee, Thomas Tiahrt

Mountain Plains Business Conference

All intercollegiate football carries a risk of injury in a collision sport. Schools from the Football Championship Subdivision (FCS) often play early-season games against schools from the Football Bowl Subdivision (FBS). FCS schools (David) often receive the largest payouts by playing FBS schools. FBS schools (Goliath) are able to schedule early-season games they are likely to win while providing the opportunity to tune up their teams. Our research question is whether FCS teams report more injuries when playing FBS opponents than they report when playing FCS opponents. We have received access to the NCAA injury dataset from Datalys.

Using Sports To “Build It Up” Or “Wash It Down”: How Sportswashing Give Sports A Bad Name., Steve Chen, Karen Doran

Findings in Sport, Hospitality, Entertainment, and Event Management

As society evolves, sports have become a vital social function and interactive means in our modern society. This essay addresses a few recent sport news stories that ignites the discussion of “sportswashing.” The authors illustrated several news cases and examples of governments and organizations using sports to cover up inhumane acts, scandals, or controversies for political purposes and power control. The primary intent of this essay is to help readers be aware of this social trend and inspire all to make ethical and good judgement in decision-making.

Key words: Sport-for-development, sportswashing, international sports, LIV golf, and Olympics Games,

Have You Found What You’Re Looking For?: How Values Orientations Affect Pro-Social Change After Transformative Service Experiences, Anne Hamby, Justine Rapp Farrell

Marketing Faculty Publications and Presentations

Past research on transformative service experiences suggests that participating individuals may experience positive, as well as (unintended) negative well-being consequences. Most of this work has examined aspects of the service provider and the service experience as a causal factor, underemphasizing aspects of the participants in such experiences as a determinant. Implementing a longitudinal design in the context of a cross-country bike trip to benefit multiple sclerosis, the authors investigate how changes in participants' civic attitudes and skills, as well as perceived personal change and connection to the experience, may depend upon the participants' underlying values orientation. Emerging findings indicate that …

College Students’ Purchase Behaviors Of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park

Journal of Applied Marketing Theory

There has been a surge in demand for premium single-serve juices, and college students may be in the forefront of this growing trend because of the perceived social status accompanied by their consumption. External influence (i.e., peer influence and social status) emerged as a component of motivation for the use of premium juices. Findings contribute to Veblen’s theory of conspicuous consumption, demonstrating that consumer motivation for status-laden products occurs even for consumable products that are relatively low cost.

Ua80/1 Meeting Minutes, W Club

University Organizations

Meeting minutes for the September 2022 meeting of the W Club Board of Directors.

The Impact Of Athlete Activism Against Social Justice: A Research Study Of Young Adults Perspectives, Lauren Bryson Dentler

Student Theses and Dissertations

Political and Social issues have encompassed the athletic nature of sport. Athlete activism has been increasingly more common. Specifically, Colin Kaepernick and Megan Rapinoe have been two prominent activists to advocate for inequalities. 379 respondents, collected from Mount Vernon High School and Amazon Mechanical Turk (MTurk) participated in a study using questionnaires adopted from Sappington (2019) and Torres-Harding (2011). The Social Justice Scale (SJS) is an 11-item questionnaire measuring activism and The Attitudes of Athlete Activism Questionnaire (ATAAQ) contained 19-items that thoroughly measure athlete activism perspectives. Participants were randomized to scenarios describing either Colin Kaepernick (Racial equality e.g., Police Brutality) …

Who Is Nil Leaving Out?: Challenges And Solutions For International Student-Athletes, Beth D. Solomon, Karina G. Jolly, Sarah Stokowski, Sam C. Ehrlich, Skye G. Arthur-Banning

Management Faculty Publications and Presentations

The National Collegiate Athletic Association (NCAA) adopted name, image and likeness (NIL) legislation in July 2021. The expectation was for all NCAA student-athletes to have the opportunity to seek compensation for their NIL, but the reality is quite different. International student-athletes are not easily able to benefit from their NIL due to restrictions placed on off-campus work under the terms of their entrance visas to the United States. This paper explores the need for the NCAA, NCAA member institutions, and government agencies to re-evaluate policies in an effort to ensure all student-athletes have the right to profit off their NIL. …