Digital Commons Network^™

Nation Branding Through Sports: The Impact Of Qatar’S Ownership Of Paris Saint-Germain (Psg) On Qatar’S Image By French Soccer Fans, Matthieu Bocquet, Vassilis Dalakas

Atlantic Marketing Journal

This study examined how French soccer fans perceive Qatar which owns French club Paris Saint-Germain (PSG). It compared perceptions of the country among PSG fans, fans of PSG’s rival club Olympique Marseille (OM), and fans of other French clubs. Furthermore, it examined how fans’ identification with PSG or its rival OM moderated their perceptions of Qatar. PSG fans had more favorable perceptions than the other fans and highly identified PSG fans had more positive perceptions than low-identification PSG fans. However, rival fans did not have more negative perceptions than the other fans and there was also no difference between highly …

The Impact Of Interactivity On Information Processing For Virtual Tourist Destinations, Hongxiao Yu

Theses and Dissertations

The rapid development of virtual reality (VR) platforms offers great potential for the widespread consumption of VR tourism offerings. This creation of tourism experiences through VR significantly impacts tourism marketing strategies. Nevertheless, unprecedented development presents research challenges to better understand the effectiveness of VR interactivity in providing dynamic virtual experiences and shaping consumers’ intention to visit actual tourism destinations. Moreover, destination marketing managers face challenges in designing interactive features to leverage VR technology to influence consumers’ decision-making. To address these challenges, this dissertation extends the heuristic-systematic model to investigate how VR interactivity influences visit intention through engaging experiences with technology …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

AMTP Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

The Career Transitions Of High-Profile Student-Athletes: Identity, Role Engulfment, And Psychological Well-Being, Claire C. Zvosec, Nathan Baer, Maya Hughes, Brent Oja, Minjung Kim, Sean Dahlin, Steve M. Howell

Journal of Athlete Development and Experience

The purpose of this study is to build upon previous literature on the stages of career preparation of college student-athletes by examining identity, role engulfment, and psychological well-being as it relates to preparation for ‘post-playing days’ life. More specifically, the authors endeavored to examine the relationship between role engulfment and psychological well-being and how it affects post-athletic career transitions. Semi-structured interviews were conducted with 16 former Division I college football student-athletes who were previously student-athletes at 14 different Division I institutions. Utilizing identity, role engulfment, and psychological well-being as conceptual frameworks, this study discusses the how and why behind the …

Perceived Effectiveness Of Study Skills Training For Division Iii College Athletes: A Pilot Program, Jill W. Lassiter, Amanda L. Campbell

Journal of Athlete Development and Experience

College athletes experience high levels of stress and academics is one of the primary causes. This study was designed to evaluate the effectiveness of a study skills training workshop designed around the theory of Multiple Intelligences. The pilot-workshop was developed with minimal resources, tailored to college athletes, and focused on helping them adopt personally meaningful active study strategies. An inductive, naturalistic evaluation approach was used to analyze the qualitative responses of 55 athletes who participated in the workshop. Findings showed that those who adopted active study strategies experienced benefits in the areas of decreased stress, perceived effectiveness, perceived efficiency, greater …

“You Need To Allow Yourself To Grieve That Loss And That Identity.” College Athletes’ Transition To Life After College Sport.”, Clare Manthey, Jimmy Smith

Journal of Athlete Development and Experience

Only a small percentage of collegiate athletes compete at the professional level of sport after they graduate, leaving most athletes to transition out of a life involved in sport. Research reviewing life after competitive sport for college athletes and the consequences associated with such a transition is plentiful, however, additional research also argues that life transition research is necessary to maximize the understanding of such a phenomenon. A case study approach used Schlossberg’s Theory of Transition (2011) to research recently retired collegiate college athletes and their time transitioning away from competitive college sports. Several themes emerged from the qualitative results …

The Production Of Docility In Professional Ice Hockey, Andre Michael Andrijiw, Luke Jones

Journal of Athlete Development and Experience

The social relations and practices that imbue the sport of ice hockey have prompted several limiting and problematic outcomes for athletes. Concerned by such outcomes, and informed by the anatomo-politics of French poststructuralist philosopher Michel Foucault (1991), an examination into the relations of power that govern North American professional ice hockey was undertaken. The examination revealed that athletes were routinely subject to disciplinary power and a commonplace set of practices that closely resemble Foucault’s (1991) ‘means of correct training’: managers, in partnership with coaches under their remit, choreographed and engaged in constant supervision (e.g., scouting and monitoring), organized highly ritualized …

2023 Sport Science Forum Abstracts

Findings in Sport, Hospitality, Entertainment, and Event Management

The Sport Science Forum is hosted by Dr. Frederick G. Grieve and Western Kentucky University. This is a collection of abstracts from the Forum in order of presentation.

Residents’ Perception And Support Before And After A Mega-Religious Event During Covid-19 In India, Devkant Kala, Dhani Shanker Chaubey

International Journal of Religious Tourism and Pilgrimage

This study investigated residents’ perceptions, perceived risk, trust in government, and support for a mega-religious event during the COVID pandemic. The study was conducted in the setting of the Kumbh Mela, India’s largest peaceful gathering of Hindu pilgrims. The respondents in the survey rated thirty-two statements related to positive impact, negative impact, perceived risk, trust in government, and support for the mega-religious event. Levene’s test for equality of variances and an independent samples t-test were used to investigate differences in residents’ perception and support before and after the mega-religious event. The pre-event and post-event results indicate that respondents underestimated the …

The Dedicated Truck To Take You To The Train Station: A Case Study On Ram's Marketing Strategy Through The Hit Series, Yellowstone, Hailey Keidel

Experience Industry Management

A company’s marketing strategy is crucial to said company’s success and expansion throughout its lifecycle. When looking at the automotive industry and its marketing standards, RAM is taking a step beyond with its partnership with Yellowstone. The purpose of this study was to analyze RAM’s marketing strategy in the Paramount series, Yellowstone. A case study was conducted on RAM through a tool created by the researcher with data collected from RAM’s core site, Yellowstone’s core site, and a variety of news and statistic outlets. The results of this study determined that RAM’s marketing strategy is highly successful in connection with …

Spectator Awareness And Support Of Safety And Security Practices And Technologies During Covid-19, Stacey A. Hall, Joslyn Zale, Ryan Kavanaugh

Journal of Applied Sport Management

Since 2020, a global pandemic has challenged the sports industry in unprecedented ways; the industry came to a standstill at one point, eventually returning with limited capacities and public health safety and security precautions. This exploratory study examined spectators' awareness and level of support for general safety and security measures and their willingness to embrace COVID-19-specific policies as they returned to live events in the U.S. in 2021. A total of 609 participants who attended a professional or collegiate sporting event within the previous three years completed the survey. Results indicated that spectators considered security measures when deciding to attend …

Ace! How The Waste Management Phoenix Open Rose From The Ash Heap To Become A Sponsorship Exemplar, Lee P. Mcginnis, Keevan Statz

Journal of Applied Sport Management

Waste Management leverages the PGA TOUR’s so-called “People’s Open” in a manner that is unparalleled in the sport industry. The Waste Management Phoenix Open (WMPO) is not only a zero-waste event but also utilizes activation tactics that maximize this value proposition for consumers through sponsored activities that engage fans of all ages, backgrounds, and motivations. After an extensive analysis of the event and what makes it distinct, we propose a framework that we term ACE (Activation optimization, Cohesive value propositions, and Experientially focused programs), which can serve as a three-pronged test that event/property owners and sponsors alike can use to …

Industry Interactions And Their Influence On Dreams, Goals, Work Interests, And Vocational Attitude Of Sport Industry Job Seekers, Jiayao C. Qi, Samuel Y. Todd

Journal of Applied Sport Management

The sport industry is filled with passionate job seekers (e.g., Todd & Andrew, 2008) who often craft lofty future work desires and idyllic dreams (Odio et al., 2014). But little is known about how these are shaped over time. Previous studies noted how plans of sport job seekers often change after encountering realistic information about the actual work in sport (Koo et al., 2016; Todd & Magnusen, 2014). This urges a closer examination of the way in which sport job seekers interact with the industry in a continuous, iterative way, and how that impacts vocational attitude and imaginations. Findings …

An Analysis Of Perceptions Of The Relationship Between The Athletic Director And Athletics’ Direct Reports In Ncaa Division Ii, Kelly P. Elliott, Beth Johansen, Amanda M. Siegrist

Journal of Applied Sport Management

The roles and responsibilities of the individual designated as the athletics’ direct report (ADR) on NCAA Division II member institution campuses are not clearly defined. The absence of clear guidelines creates the opportunity for differences in the relationships between the athletic director (AD) and the designated ADR between peer institutions. The purpose of this study was to explore the current relationship between ADs and ADRs and analyze current practices. Results indicated positive relations between ADs and ADRs on campus and that communication is key to a successful relationship. Recommendations for practitioners are discussed.

Forging Ahead: Highlights From The 2023 Asma Conference, Marshall Magnusen

Journal of Applied Sport Management

The 2023 Applied Sport Management Association conference took place in Birmingham, Alabama and saw 200 attendees converge on the city to enjoy sport venues, research, and fellowship. It was hosted by Samford University under the direction of Dr. Patrick Marsh and his incredible students. Several highlights from the most recent conference are included in this article.

Building Upon The Foundation: Mentoring And Service In The Applied Sport Management Association, Jeffrey C. Petersen

Journal of Applied Sport Management

The Applied Sport Management Association’s Distinguished Service & Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management …

2023-March-01-Etsu, Bristol Motor Speedway Hosting Breaking Into Sports, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – In partnership with East Tennessee State University’s Sport Management Program, Bristol Motor Speedway will host a “Breaking Into Sports” event later this month. 

“This networking event benefits both students and organizations,” said Dr. Amanda “Amy” Greene, associate professor of sport management in the Department of Sport, Exercise, Recreation and Kinesiology. “Providing students an opportunity to get out of the classroom and meet professionals is a vital part of building connections within the sport industry.”

Event is March 29

This hands-on-learning event has generated past success for students.  

“I met one of the ETSU athletic administrators at …

The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration Of Fans’ “Buy,” “Hold,” And “Sell” Behaviors, Kirk Damon Aiken, Richard M. Campbell, Ajay Sukhdial

Journal of Applied Marketing Theory

The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides strategic guidance to sport managers. The model integrates the foremost theories of fan behavior with the financial theory of portfolio management. This novel perspective posits that sport fans should be viewed as “investors” who buy, hold, and sell athletes and teams. Fans manage their individual portfolios in line with personal goals, values, and social influences. The integration of theories bears significant implications regarding how sport …

Horse Sense Or Horse Hype? Estimating The True Economic Impact Of Churchill Downs And The Kentucky Derby On The Louisville Metro Area, Thomas E. Lambert

Faculty and Staff Scholarship

In trying to assess the true economic impact of the Kentucky Derby on the Louisville region (north central Kentucky and south central Indiana counties), one can find two different estimates appear in doing a quick search on the internet. Some sources, such as the Kentucky Derby Museum, indicate that the economic impact of the Derby is around $217 million (Kentucky Derby Museum 2023) but never mention a source or study for this conjecture. In doing some research, this amount is determined to come from a 2001 study by the marketing research firm Wilkerson and Associates (LaMarra 2001), and therefore this …

2023 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2023.

The Real-Time Classification Of Competency Swimming Activity Through Machine Learning, Larry Powell, Seth Polsley, Drew Casey, Tracy Hammond

International Journal of Aquatic Research and Education

Every year, an average of 3,536 people die from drowning in America. The significant factors that cause unintentional drowning are people’s lack of water safety awareness and swimming proficiency. Current industry and research trends regarding swimming activity recognition and commercial motion sensors focus more on lap swimming utilized by expert swimmers and do not account for freeform activities. Enhancing swimming education through wearable technology can aid people in learning efficient and effective swimming techniques and water safety. We developed a novel wearable system capable of storing and processing sensor data to categorize competitive and survival swimming activities on a mobile …

The University Look: How Sun Belt Conference Athletic Officials View Their Standing In The Collegiate Sports World, Jake Williamson

Student Theses and Dissertations

It is a beautiful Saturday morning in October. You wake up and turn on your television to ESPN. It’s football season, and you have on your team’s gear, knowing that kickoff is just a couple hours away. As you begin to search for your team’s channel, you discover that your team won’t be airing on television today. Your team has been off to a great start, and today’s game might push you into the Associated Poll (AP) top 25 rankings. You then go to the team’s official website to figure out what channel is airing their game. The website says …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the February 2023 W Club Board of Directors meeting.

Source Of Expertise And Similar Interest Influence On Customer Loyalty: Study On Online Review Of Food And Beverage Via Instagram, Muthya Rahmi Darmansyah, Mohd Azwardi Bin Md Isa

Journal of Accounting Auditing and Business

Online product reviews are efforts made by shop owners with the aim that their business can be known to the public. It is believed that people who are considered to know about products and people with the same interest in food and drinks will affect prospective buyers. Instagram is a platform that can implement this strategy. The role of expertise and people with similar interests that make content about product reviews viral on Instagram can attract the attention of prospective buyers. This study aimed to analyse the influence of the source of expertise and similar interests in customer loyalty through …

Linkedin Analysis Job Placement For Students In The Sport Management Program Of An Eastern Kentucky Public University, Jose Garcia, Will Wellman, Steve Chen, Christy Trent

Posters-at-the-Capitol

LinkedIn Analysis Job Placement for Students in The Sport Management Program of An Eastern Kentucky Public University

In addition to standardized tests and program assessments of academic programs, tracking college graduates’ employment is also dimed as an effective method for measuring student learning and success. In this case study, the authors examined 334 students’ LinkedIn profiles (57% males & 43% females) by using main keywords such as the name of the institution and sport management to gather information about current employment status, degree of program completion and primary self-identified skills of observed individuals. The results showed that 205 students had …

Causes Of Burnout And Job Dissatisfaction Among Marketing And Communications Intercollegiate Athletics Employees, Ricky L. Ray

Theses, Dissertations and Capstones

The purpose of this study was to better understand the role burnout plays in turnover intention and job dissatisfaction among marketing and communications employees in intercollegiate athletics. A secondary aim was to identify to what extent were job requirements, compensation, and expectations of administrators and coaches driving burnout in these employees. Study participants came from those currently working in marketing and/or communications at various levels of intercollegiate competition. The study used the Oldenberg Burnout Inventory, as well as specific questions related to the profession to uncover major causes of burnout in this particular occupation. Findings from this study supported the …

Analyzing The Correlation Between Offensive And Defensive Efficiency In The Nba, Elijah Mckim, Jax Werner, Kade Werner

Sport Management Student Projects

Throughout the paper, the authors investigate the correlation between offensive and defensive efficiency in the NBA over the past 20 years. This includes things such as shooting percentages, new rules implemented into the league, and advances in technology.

Is There A Relationship Between Sport Gambling And Fandom?, Jacob Stonick, Sean Callahan, Caleb Terry

Sport Management Student Projects

Our group looked into the relatioship between sport gambling and the impact it has on the experience of viewing an event.

Does Technology Have A Relationship In The Number Of Injuries Within Youth Sport?, Javan Johnson, Danny Walter, Jack Mulkey

Sport Management Student Projects

This research paper sought to answer if the improvement of technology in sports equipment is helping to reduce injuries in youth sports.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in 2023.