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Predicting Tendencies To Consider Illegally Assisting A Sport Team: The Influence Of Team Identification And Sport Fan Dysfunction, Daniel L. Wann Phd, Brooke Kordys Mar 2024

Predicting Tendencies To Consider Illegally Assisting A Sport Team: The Influence Of Team Identification And Sport Fan Dysfunction, Daniel L. Wann Phd, Brooke Kordys

Findings in Sport, Hospitality, Entertainment, and Event Management

Previous research (Wann et al., 2001) had investigated the willingness of sport fans to consider illegal or unethical actions to assist their team (i.e., cheating behaviors such as taking a test for a player). They found that individuals with higher levels of team identification were particularly likely to consider engaging in these acts. The current investigation extended this work by incorporating fan dysfunction into the design. Consistent with expectations, the results indicated that both persons with high levels of identification and persons with high levels of dysfunction were most likely to consider engaging in the cheating behaviors.


Evaluating Drowning Prevention Campaigns - The Challenge Of Getting The Right Information To The Right People At The Right Time: A Response To Calverley, Petrass, And Blitvich, Gemma Crawford, Meg Abercromby, Malena Della Bona, Justine E. Leavy Ph.D. Mar 2024

Evaluating Drowning Prevention Campaigns - The Challenge Of Getting The Right Information To The Right People At The Right Time: A Response To Calverley, Petrass, And Blitvich, Gemma Crawford, Meg Abercromby, Malena Della Bona, Justine E. Leavy Ph.D.

International Journal of Aquatic Research and Education

Evidence-informed decision making requires timely and readily available research and evaluation for policy and practice. In the context of drowning prevention, evaluation of interventions in the grey and peer reviewed literature is relatively scarce. Lack of evidence and associated barriers to access limits the scope of knowledge translation efforts and the application of research outcomes to initiatives designed to prevent drowning. The paper, Alcohol Focused Drowning Prevention Campaigns: What Do We Know and What Should We Do Now? highlights a lack of specific evaluation for alcohol-focused drowning prevention campaigns. We offer insights as evaluators of a youth water safety program …


Investigating Consumer Purchase Intention Of Athleisure Products: A Study Of Lululemon’S Sns Ad, Julia Prigl, Jiyeon Kim Ph.D., Karen Edwards J.D. Mar 2024

Investigating Consumer Purchase Intention Of Athleisure Products: A Study Of Lululemon’S Sns Ad, Julia Prigl, Jiyeon Kim Ph.D., Karen Edwards J.D.

Faculty Publications

This study investigated how SNS advertising by Lululemon affected consumer purchase intention from the brand. The influence of specific ad traits such as informativeness, creativity, and emotional appeal, on attitude towards the advertisement, the influence of attitude towards the advertisement on willingness to engage with the brand and the influence of willingness to engage with the brand on purchase intention. A moderating effect of a sedentary or active lifestyle is tested. Also, the influence of perceived behavior of others on subjective norm, and the influence of subjective norm on willingness to engage with the brand were investigated. This study contributes …


Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison Mar 2024

Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison

Journal of Athlete Development and Experience

The purpose of this study is to examine experiences female collegiate athletes encountered with Name, Image, and Likeness (NIL) legislation. Ten collegiate female athletes across multiple divisions and geographic regions were interviewed for this study. Participants discussed various facets of their experiences with NIL, such as team dynamics and personal branding. The results of this study suggest differences in 1) their institutional educational processes for NIL, 2) their attitudes towards NIL, 3) shifts (or lack thereof) in their team’s group cohesion and leadership, and 4) their experience with forming and managing their personal brand. This study adds to the current …


“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit Mar 2024

“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit

Journal of Athlete Development and Experience

Every college athlete will transition out of competition and this transition is often tumultuous for athletes who have dedicated years to the sports they love. Despite these challenges, athletes are rarely given a platform to discuss their transition with peers experiencing a similar situation who can offer support. However, through social media, former college athletes are creating platforms to center their transition successes and struggles. Through the lens of Schlossberg’s Transition Theory (1981), this study used thematic analysis to examine transition experiences of former college athletes responding to a viral TikTok video. Comments (n = 869) demonstrated former athletes …


Ua80/1 Proposed Bylaws, W Club Mar 2024

Ua80/1 Proposed Bylaws, W Club

University Organizations

Proposed bylaws for W Club.


Ua80/1 Meeting Agenda & Minutes, W Club Mar 2024

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the March 2024 W Club Board of Directors meeting.


“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg Mar 2024

“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg

Journal of Applied Sport Management

This study examined the motivational profiles of connected fitness users to better position brands as they compete with the reopening of physical gyms and in-person classes. Using survey responses from 663 Peloton users, a K-cluster analysis was performed to identify three clusters of Peloton users (Wellness, Physique, and Social Performance), based on their motives for using the brand’s app. Findings suggest that connected fitness brands should leverage their ability to create social engagement and challenging opportunities to better their own past performance to differentiate themselves and retain users in a very cluttered and competitive marketplace.


The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen Mar 2024

The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2023, the annual conference was hosted by Samford University under the direction of Dr. Patrick Marsh. With 300 registrants, the 2024 conference was the most attended in ASMA history. It took place in Knoxville, Tennessee. Hosted by the University of Tennessee, the conference was spearheaded by Drs. Adam Love …


Making (Applied) Sport Management Accessible, Adam William Love Mar 2024

Making (Applied) Sport Management Accessible, Adam William Love

Journal of Applied Sport Management

The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management …


Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup Mar 2024

Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup

Journal of Applied Sport Management

This study examines factors impacting sport attendance at non-conference NCAA Division I men’s college basketball games. Non-conference college basketball games are relatively unique because athletic department personnel control many of the scheduling variables related to event popularity, including opponent, game day, and start time. As such, it is valuable for administrators to know which elements might maximize event revenue. The current study is also unique because it examines both reported attendance (tickets disseminated) and actual attendance (tickets scanned at the venue). A total of 48 schools provided ticket scan rate data for their non-conference home basketball games over three seasons …


Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla Mar 2024

Co-Creating The Pitch: An Exploration Of The Role Of Traditions On Co-Creation In European Soccer, Eric Hungenberg, Mark Slavich, Ricardo Cayolla

Journal of Applied Sport Management

As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact …


2024 March, Morehead State University. Office Of Communications & Marketing. Mar 2024

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.


Attitudes Of Intercollegiate Athletes Toward Transgender Individuals And Transgender Athletic Participation, Austin R. Anderson, Eric Knee, Alison Fridley Feb 2024

Attitudes Of Intercollegiate Athletes Toward Transgender Individuals And Transgender Athletic Participation, Austin R. Anderson, Eric Knee, Alison Fridley

Journal of Issues in Intercollegiate Athletics

Debate around the participation of transgender athletes in competitive sport has been increasing recently. These debates, and the discourse surrounding transgender athletes, have had wide ranging consequences, including changes to gender participation policies by sport governing bodies. While policy changes are being made, little data exists around the attitudes of athletes on the participation of transgender persons. This study explores the attitudes of intercollegiate student-athletes on transgender individuals and transgender collegiate athletic participation, using a sample of three collegiate athletic programs. Findings suggest that attitudes towards transgender persons and political ideology are significant factors in the acceptance of transgender athletic …


Does All Work And No Play Make Me A Winner? Institutionalized Perceptions Of Hours Worked And Athletic Program Success, Matt R. Huml, Elizabeth A. Taylor, Calvin Nite, Jacob Ackermann, Elenor Ishida Feb 2024

Does All Work And No Play Make Me A Winner? Institutionalized Perceptions Of Hours Worked And Athletic Program Success, Matt R. Huml, Elizabeth A. Taylor, Calvin Nite, Jacob Ackermann, Elenor Ishida

Journal of Issues in Intercollegiate Athletics

The belief that more hours worked equate to higher levels of success has been institutionalized within sport. However, research has yet to interrogate this taken for granted notion. The current study examined the relationship between hours worked and athletic department success. Data were drawn from college coaches and athletic administrators in the United States and consisted of self-reported work hours, team postseason appearances, Directors’ Cup points, and Directors’ Cup rankings to determine if higher work hours were predictive of success. This study also examined the moderated effects of work/family conflict between gender and number of hours worked. The findings show …


The Making Of Modern-Day Nil Laws: The Past, Present, And Future Of Amateurism And Commercialization In College Sport, W. Andrew Czekanski, Amanda Siegrist Feb 2024

The Making Of Modern-Day Nil Laws: The Past, Present, And Future Of Amateurism And Commercialization In College Sport, W. Andrew Czekanski, Amanda Siegrist

Journal of Issues in Intercollegiate Athletics

The purpose of this study was to increase the understanding of state laws governing collegiate student-athletes’ name, image, and likeness (NIL) rights and place the laws within the framework of the NCAA’s historic and current views on amateurism and commercialization. To accomplish such, a content analysis of the 30 existing NIL laws/executive orders was performed to identify trends in the statutes and establish what commonalities and differences exist across states. The analysis found five themes/sections common across state laws (i.e., definitions, basic NIL rules, limitations, disclosures and review processes, agent and representation rules, and required workshops). Moreover, the evaluation revealed …


Ua80/1 Lifetime Membership List, W Club Feb 2024

Ua80/1 Lifetime Membership List, W Club

University Organizations

W Club lifetime membership list as of February 28, 2024.


"Is He My Boss? I Don’T Know”: The (Ambiguous) Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics, Ehren R. Green, Meg G. Hancock Feb 2024

"Is He My Boss? I Don’T Know”: The (Ambiguous) Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics, Ehren R. Green, Meg G. Hancock

Journal of Issues in Intercollegiate Athletics

Behind every intercollegiate athletic team is an often-unknown athletic administrator known as the sport supervisor (sport administrator). As middle managers, these administrators are key organizational connectors, connecting the individual team(s) to the department, and are vital to organizational success. Understanding the role of sport supervisor is crucial to the success of athletic departments. Thus, the purpose of this study was to define and understand the role of the sport supervisor in NCAA division I intercollegiate athletics utilizing role theory. Through a descriptive phenomenological approach, 22 participants (11 sport supervisors and 11 head coaches) from NCAA Division I institutions were interviewed. …


Point Deductions In World Football: The Issue Of Financial Fair Play, Cooper B. Jones Feb 2024

Point Deductions In World Football: The Issue Of Financial Fair Play, Cooper B. Jones

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

The acronym FFP may not mean much to the casual football supporter, but to front-office officials and owners of football’s richest clubs, these three letters could mean doomsday. Financial Fair Play, FFP, was created by the European Football governing body UEFA to regulate, monitor, and improve the economic and financial capacity of football clubs. John W. Henry, principal owner of Liverpool Football Club and the Boston Red Sox, has been a vocal supporter of FFP since its inception and said the following in an interview with the Tomkin Times, "The mandate of financial fair play in Europe is for clubs …


Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin Feb 2024

Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin

Faculty Articles

Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies …


Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez Feb 2024

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

AMTP Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …


An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu Feb 2024

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …


Ua80/1 Agenda, W Club Feb 2024

Ua80/1 Agenda, W Club

University Organizations

W Club meeting agenda for February 2, 2024.


Ua80/1 Treasurer's Report, W Club Jan 2024

Ua80/1 Treasurer's Report, W Club

University Organizations

W Club treasurer's report dated January 31, 2024.


Creating A Loyal Clientele: The Role Of Service Environment In Health And Fitness Facilities, Rekha Attri, Jagdish Bhagwat, Jack Reardon Jan 2024

Creating A Loyal Clientele: The Role Of Service Environment In Health And Fitness Facilities, Rekha Attri, Jagdish Bhagwat, Jack Reardon

Management Dynamics

India’s fitness service market in the year 2020 was worth US $ 2.6 billion while the fitness product market was worth US $ 3.7 billion and was anticipated to increase by 8.9% CAGR by 2026. Many people now actively participate in sports and attend fitness facilities due to the increased attention being paid to personal health. The factors affecting customer demand for fitness centres have not received much attention. To do so is the purpose of this paper. This study utilized the quantitative survey method of quantitative design to collect responses from fitness centre customers. Online and offline survey questionnaires …


The Effect Of National Origin And Skin Color On Playing Time In The Wnba, Nola Agha, David Berri, Akash Bhatt, Jennifer Van Gilder Jan 2024

The Effect Of National Origin And Skin Color On Playing Time In The Wnba, Nola Agha, David Berri, Akash Bhatt, Jennifer Van Gilder

Sport Management

This article uses data from the 1997-2022 seasons to investigate the role of bias in the distribution of playing time in the WNBA. We evaluate national origin, a fixed and objective measure, and improve upon past uses of subjective, perception-based measures of race by using a more objective measure of skin tone. More specifically, via a fixed-effect estimation of 2,949 WNBA player-year combinations we find no evidence that the national origin of either players or coaches is related to the provision of playing time. Similarly, skin tone of players or coaches (n=893), either alone or in combination with national origin, …


Exploitation In College Sports: No Longer Just A “Man's Game”., Nola Agha, David A. Berri, Stacey L. Brook, Courtney Paulson Jan 2024

Exploitation In College Sports: No Longer Just A “Man's Game”., Nola Agha, David A. Berri, Stacey L. Brook, Courtney Paulson

Sport Management

Previous studies of college athlete compensation have generally focused on the “revenue sports” of football and men’s basketball. Hence, wage exploitation is often considered a “man’s game.” In the 50 years since Title IX, many women’s college sports have reported millions of dollars in revenue, suggesting wage exploitation is possible in college softball. Data on 19,760 athletes from 294 universities from 2012-2021, combined with two different sources of athletic revenue reach the same conclusion: wage exploitation exists in college softball. Furthermore, thousands of players generate more revenue in college than the wages they are likely to earn playing professional softball.


An Investigation Into Academic Clustering Among Division Ii Student Athletes, Michael Monahan, Amit Shah Jan 2024

An Investigation Into Academic Clustering Among Division Ii Student Athletes, Michael Monahan, Amit Shah

Journal of Business, Industry, and Economics

Academic clustering occurs when at least 25% of the student athletes on any given team have the same academic major. In and of itself, academic clustering is neither good nor bad, however there is the temptation for students to gravitate toward a major which is perceived to be easier, to seek to associate only with team members, or to enlist in majors which do not align with their career ambitions. Is it for flexibility and scheduling to choose an academic major to have the least impact on their sport? This study examined the athletic program at a Division II four-year …


2024, 2(19) Jan 2024

2024, 2(19)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 2(19)


Social Media Comments Of Top Athletes: A Gender Analysis, Madigan Mcgrath Jan 2024

Social Media Comments Of Top Athletes: A Gender Analysis, Madigan Mcgrath

West Chester University Master’s Theses

Sports are fraught with gender inequality and sexism. This research focuses on differences in public opinion regarding top athletes' personal social media. The study investigates gender differences in topic, gender differences in tone, gender differences in platform, and differences in sports. Additionally, it aims to explore the tone and topics of comments on Instagram and X. Using the methodology of content analysis, this study will examine comment tone (e.g. negative, positive, or neutral), as well as whether the topic of comments is sports-related or gender-related. Findings provide insight into gender differences in the treatment of athletes in the digital sphere.