Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Nova Southeastern University (1151)
- University of Central Florida (815)
- Morehead State University (611)
- Western Kentucky University (230)
- Bowling Green State University (210)
-
- University of Tennessee, Knoxville (195)
- Indiana State University (170)
- University of South Carolina (170)
- St. John Fisher University (160)
- Georgia Southern University (109)
- The University of San Francisco (68)
- University of Arkansas, Fayetteville (62)
- Ministry of Higher and Secondary Specialized Education of the Republic of Uzbekistan (61)
- East Tennessee State University (58)
- Kennesaw State University (57)
- University of Nevada, Las Vegas (56)
- Liberty University (54)
- Stephen F. Austin State University (47)
- University of Mississippi (45)
- Old Dominion University (41)
- University of Memphis (35)
- Trinity University (30)
- University of New Hampshire (30)
- Sacred Heart University (29)
- University of North Alabama (29)
- University of Dayton (22)
- Edith Cowan University (20)
- Lindenwood University (20)
- Syracuse University (20)
- University of Nebraska - Lincoln (20)
- Keyword
-
- Nova Knights (860)
- Athletics (702)
- Nova Southeastern University (NSU) (608)
- College sports (542)
- Nova Southeastern University (494)
-
- Baseball (311)
- Basketball (295)
- Sports (253)
- Softball (244)
- Western Kentucky University (208)
- Intercollegiate Athletics (181)
- Coaches (176)
- Student athletes (171)
- Sports Media (169)
- Indiana State University (168)
- NSU Knights (168)
- South Florida (164)
- Athletics conferences (163)
- NAIA (159)
- Athletics program (150)
- Media guides (145)
- Soccer (141)
- Athletics (WKU) (136)
- Athletes (125)
- Florida Sun Conference (FSC) (122)
- Volleyball (113)
- National Association of Intercollegiate Athletics (NAIA) (108)
- NSU Baseball Complex (106)
- NCAA (91)
- Golf (82)
- Publication Year
- Publication
-
- NSU Athletics Press Releases (959)
- On Sport and Society (805)
- Morehead State Sports Team Programs (428)
- Journal of Applied Sport Management (193)
- Intercollegiate Athletics (168)
-
- NSU Athletics Sports Programs and Media Guides (164)
- Sport Management Undergraduate (155)
- WKU Administration Documents (139)
- Morehead State Athletics Press Release Archives (96)
- International Journal of Aquatic Research and Education (90)
- Theses and Dissertations (90)
- Journal of Athlete Development and Experience (74)
- Journal of Issues in Intercollegiate Athletics (66)
- Eurasian Journal of Sport Science (61)
- University Organizations (46)
- Graduate Theses and Dissertations (42)
- Global Sport Business Journal (39)
- Morehead State Press Release Archive, 1961 to the Present (39)
- Sport Management (38)
- Honors Theses (37)
- Journal of Applied Marketing Theory (37)
- Findings in Sport, Hospitality, Entertainment, and Event Management (35)
- The COSMA Journal (35)
- Faculty Publications (31)
- Electronic Theses and Dissertations (30)
- Faculty and Student Publications (30)
- School of Business Faculty Research (30)
- ETSU News (29)
- Atlantic Marketing Association Proceedings (28)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (28)
- Publication Type
- File Type
Articles 511 - 540 of 5317
Full-Text Articles in Entire DC Network
Ncaa Division Iii Student-Athletes’ Perceptions Of Faith Informed Coaching, Sean M. Strehlow, Nadia Huggard, Ethan Kiggins, Caleb Narber
Ncaa Division Iii Student-Athletes’ Perceptions Of Faith Informed Coaching, Sean M. Strehlow, Nadia Huggard, Ethan Kiggins, Caleb Narber
CSKLS Annual Conference
Over the past several decades, increased scholarly attention has been placed on the role of faith in coaching pedagogy within Christian contexts. However, research on faith and coaching has yet to include student-athletes’ perceptions of their own coach’s ability to integrate their faith. Without the student-athlete perspective on faith and coaching, questions remain about the efficacy of faith informed coaching practices and whether those practices are experienced as intended by athletes. This presentation offers some preliminary findings from a case study conducted on one athletic program at a small, Christian liberal arts institution. These findings include qualitative data from coaches …
Mukha Bhastrika On Reaction Time In Male High School Athletes: A Pilot Study, Malachi D. Ruiz, Matthew D. Ruiz
Mukha Bhastrika On Reaction Time In Male High School Athletes: A Pilot Study, Malachi D. Ruiz, Matthew D. Ruiz
CSKLS Annual Conference
This pilot study investigates the potential impact of yoga (Mukha Bhastrika) practice on reaction time in male high school athletes. While existing literature emphasizes the importance of reaction time in contact sports and the potential of calming exercises like yoga to reduce it, there remains a gap in the literature focusing on male high school athletes in contact sports. This pilot study utilized a randomized controlled trial with ten male high school athletes. The participants were divided into two groups: one practicing Mukha Bhastrika and the other serving as a control group which simply rested between reaction time tests. Reaction …
Immersive Training: Elevating Athlete Performance And Cognitive Focus With Vr And Eeg Integration, Calvin Lopez, Jordan Schools
Immersive Training: Elevating Athlete Performance And Cognitive Focus With Vr And Eeg Integration, Calvin Lopez, Jordan Schools
CSKLS Annual Conference
The pursuit of optimal athletic performance and mental focus has long been a central focus in sports science research. In recent years, the integration of virtual reality (VR) technology has emerged as a promising avenue for enhancing athlete development. This abstract presents findings from a case study investigating the efficacy of using Meta Quest 2 VR headsets coupled with EEG headbands to track and improve focus and mental preparedness levels in athletes. The study employed a case study methodology, focusing on the use of VR technology to enhance athlete performance and mental focus. Specifically, the research aimed to assess the …
Cultivating Gratitude In Christian Sport Professionals, Julie Powell
Cultivating Gratitude In Christian Sport Professionals, Julie Powell
CSKLS Annual Conference
Using the framework of the eight dimensions of wellness and the five habits of a flourishing life, this presentation will focus on how to cultivate the virtue of gratitude and thanksgiving in order to combat the undesirable vice of entitlement. This presentation will outline what gratitude is, how we express it, and how to embody it as a part of our character. Cultivating a grateful disposition can be the result of practicing spiritual disciplines and the session will brainstorm ideas of how this might look in our current profession and in our personal lives.
Tough Conversations In The Classroom, Dale Connally, David Waddell
Tough Conversations In The Classroom, Dale Connally, David Waddell
CSKLS Annual Conference
There are quite a few topics of discussion that can be difficult within the curricula for Recreation and Leisure, Health Professions, Sport and other disciplines within CSKLS. These might include environmental stewardship, immigration, political funding for programs, LGTBQ matters, racial discrimination, and DEI. We will explore some approaches gleaned from secular pedagogy sources. We will present useful techniques for planning discussions, facilitating, and following up after discussion. We will discuss differences between teaching at a public institution and a faith-based institution. The presenters will give a couple of examples from their classes for discussion. Attendees will be encouraged to engage …
They've Got Game
DePaul Magazine
DePaul alumni occupy positions across the sports industry. Specialized business and communication programs aim to increase those stats.
2024 Sport Science Forum Abstracts
2024 Sport Science Forum Abstracts
Findings in Sport, Hospitality, Entertainment, and Event Management
These are abstracts from the 2024 Sport Science Forum, hosted by Dr. Rick Grieve and Western Kentucky University. The Forum was held April 5th snd 6th.
Fan Networks In Women’S Sport: An Egocentric Analysis Of Social Fans And Isofans, Matthew Katz, Nicole E. Melton, Risa F. Isard, Nola Agha
Fan Networks In Women’S Sport: An Egocentric Analysis Of Social Fans And Isofans, Matthew Katz, Nicole E. Melton, Risa F. Isard, Nola Agha
Sport Management
Guided by network theory, the purpose of this paper is to explore the consumption networks of Women’s National Basketball Association (WNBA) fans. Through an egocentric network analysis, the authors utilize hierarchical linear modeling to examine the strength of consumption ties among WNBA fans during the 2019 season. Initial results revealed an unexpected finding – the presence of participants who reported having no fan-to-fan ties, whom we term IsoFans. A second sample of men’s basketball fans was then collected to serve as a comparative confirmation of the unexpected result, whereby IsoFans occurred in the men’s sport sample at a much lower …
How Preseason Hope Impacts Fans’ Attendance Intentions And Psychological Well-Being, Hyun-Woo Lee, Seong-Jin Park, Kun Chang, Jun-Phil Uhm
How Preseason Hope Impacts Fans’ Attendance Intentions And Psychological Well-Being, Hyun-Woo Lee, Seong-Jin Park, Kun Chang, Jun-Phil Uhm
Journal of Applied Sport Management
The authors developed a two-factor preseason hope scale and examined the moderation effects of preseason hope and state hope on the chain of effects from team identification and attendance intention to subjective well-being. A moderated–moderated mediation model was tested (n=224). Consequently, attendance intention mediated the relationship between team identification and well-being. The effect of team identification on attendance intention was stronger for those with lower preseason hope and state hope. The effect of attendance intention on well-being was stronger for those with higher preseason hope. Interaction effects by levels of hope were found among the conditional indirect effects.
Constraint-Based Latent Profile Analysis To Investigate The Physical Activity Market Segments Among Chinese College Students, Jeeyoon Kim
Journal of Applied Sport Management
A segmentation study is conducted via constraint-based latent profile analysis (based on the hierarchical model of leisure constraint), focusing on Chinese college students. Multi-profile analysis further compares key determinants (i.e., constraints/motives) of physical activity intention by profile. Three profiles emerged: ‘body image-conscious physically active’, ‘noncommittal but achievement-driven’, and ‘constrained but motivated by enjoyment/socialization’. Each profile reports distinctive patterns in perceived levels of constraints, motives, and intention. Constraints/motives identified as determinants for intention vary by profile. Compared to North America, China tends to have more college students seeing physical activity as a task than leisure. Profile-specific marketing strategies are suggested.
Aspirant Sport Professionals' Perceptions Of Leader Political Stances In The Workplace: An Exploratory Investigation, Marshall Magnusen, Matt Robinson
Aspirant Sport Professionals' Perceptions Of Leader Political Stances In The Workplace: An Exploratory Investigation, Marshall Magnusen, Matt Robinson
Journal of Applied Sport Management
The purpose of this exploratory study was to better understand how political behaviors by a sport organization’s leader impact aspirant sport professionals. This qualitative study utilized criterion-based and snowball sampling methods to gather data from 202 aspirant sport professionals (46.5% male, 53.5% female). Participants were given a hypothetical employment scenario and responded to four questions regarding how a leader’s political behavior might impact their feelings, thoughts, and behaviors toward the sport employer. Utilizing thematic analysis, the following themes were discovered: Discomfort and Indifference (Question 1), Expectancy Violation and Power Divide (Question 2), Visceral Thinking and Calculated Thinking (Question 3), as …
Salary Disparity And Team Performance: An Empirical Analysis Of The English Premier League, Alexander Traugutt, Jarid Morton
Salary Disparity And Team Performance: An Empirical Analysis Of The English Premier League, Alexander Traugutt, Jarid Morton
Journal of Applied Sport Management
The English Premier League (EPL) is the top-tier English soccer system, becoming one of the most popular sports leagues in the world. One topic within the EPL that has garnered significant attention is player compensation and roster construction. Given the varied outputs of players and the spending power of each club, the question becomes whether a specific type of pay structure maximizes on-field performance. Thus, this study aimed to understand the effect of intra-team salary disparity on performance. Results indicated that while rosters tend to be organized in a more compressed manner, salary disparity was not a significant predictor of …
The Accessibility And Affordability Of Televised Sport And Effects On Viewership, Pershelle Rohrer
The Accessibility And Affordability Of Televised Sport And Effects On Viewership, Pershelle Rohrer
Honors Projects
This research examined how accessibility and affordability impact viewership for consumers of live sports content. More specifically, this study analyzed the viewing preferences of sport management majors at a Midwestern mid-major university. Accessibility and affordability of sports programming has previously been studied, particularly relating to cable and satellite television. However, this study also examined this developing relationship in the emerging age of sports on live streaming services. The following research question guided this study: How do accessibility and affordability of televised sports impact viewership for viewers? Three sub-questions were asked to create a better understanding of the primary research question. …
The Urgency Of Administrative Reform In E-Government-Based Recruitment Of General Elections Commission Members In Bali Province, Ni Wayan Widhiasthini, Ni Kadek Winda Yanti, Nyoman Sri Subawa, Made Srinitha Millinia Utami
The Urgency Of Administrative Reform In E-Government-Based Recruitment Of General Elections Commission Members In Bali Province, Ni Wayan Widhiasthini, Ni Kadek Winda Yanti, Nyoman Sri Subawa, Made Srinitha Millinia Utami
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
This study aims to explore the role of information technology, particularly the application of e-government, in the recruitment process for General Elections Commission (KPU) members, focusing on administrative reform in Bali. It emphasizes the optimization of administrative reform through an e-government-based recruitment system. Utilizing a qualitative research framework, this study employed a descriptive approach with a post-positivist perspective. Data were collected through interviews, observations, and document analysis, followed by systematic stages of data reduction, presentation, and conclusion drawing. Both qualitative and quantitative data were collected from primary and secondary sources and validated through source triangulation and determination. Informants were purposively …
Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak
Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak
Masters Theses
Parks and protected areas across the United States have undergone substantial change in recent years, specifically pertaining to visitation trends and patterns. National parks have endured rapid growth in park visitation and popular attractions within park boundaries now experience a high visitor concentration and traffic. As visitation within national parks increases, there is a high probability that visitor-related impacts, such as vegetation trampling, wildlife disturbance, soil erosion, and intra-visitor conflict, are also likely to increase. Visitors are more likely to feel crowded and rushed, and ultimately label their park experience as low or poor quality. Through the use of Visitor …
Alumni Support For Ncaa Division I Reclassification, John F. R. Harter, Matthew Howell
Alumni Support For Ncaa Division I Reclassification, John F. R. Harter, Matthew Howell
EKU Faculty and Staff Scholarship
We surveyed alumni of Eastern Kentucky University (EKU) in an attempt to measure their support for the school changing classifications in NCAA membership from the Football Championship Subdivision (FCS) up to the Football Bowl Subdivision (FBS). Using a contingent valuation method (CVM) mechanism, we show that alumni who intend to attend more football games in FBS are most likely to support the reclassification and support it most strongly. In general, alumni who donate to the university anyway, are out-of-state residents, are former intercollegiate athletes, attend football games, and think athletics are important would favor the reclassification.
Pragmatic Factors Of Nationally Ranked Ncaa Division Ii Men's Golf Teams: A Grounded Theory Inquiry, Ekren Miller
Pragmatic Factors Of Nationally Ranked Ncaa Division Ii Men's Golf Teams: A Grounded Theory Inquiry, Ekren Miller
Dissertations, Theses, and Projects
Abstract
The National Collegiate Athletic Association (NCAA) added Division II men’s golf in 1963. Since then, teams in the South/Southeast (S/SE) NCAA Region have been dominant, with the last nine of 11 national champions from schools in Florida. What are the pragmatic factors that make a top 50 nationally ranked team or an elite team in the top 25? This study had 14 head coaches of nationally ranked teams (or previous national rank) and included three former national champions in the participant sample. These coaches were interviewed individually or set into focus groups within the S/SE and Central/Midwest NCAA Regions. …
Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill
Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill
Senior Honors Theses
A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …
Effects Of Humorous Language In Social Media And Fandom Levels On Sport Consumers’ Merchandise Value Perceptions, Conner Martin
Effects Of Humorous Language In Social Media And Fandom Levels On Sport Consumers’ Merchandise Value Perceptions, Conner Martin
Honors College Theses
Licensed sports merchandise is a sports business sector that is projected to surpass $39.8 billion by 2027. This study examines the influence of humor in social media posts on consumers’ perceived valuations of licensed sport merchandise—specifically, apparel—with consideration to their team fandom. Guiding by Cue Utilization Theory (CUT), the research model assessed the extrinsic cues of team fandom and humor in shaping consumer perceptions, while controlling for product type (high-cost, low-cost), humorous caption (version 1, version 2), generation (Zoomers, Millennials, Gen Xers, and Boomers), and gender (male, female, non-binary). Fans of South Georgia Tormenta FC, a professional soccer club, served …
Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs
Ua12/2/1 College Heights Herald: Ways Of The Future, Wku Student Affairs
WKU Administration Documents
Magazine edition of the College Heights Herald for the period April 8 - May 5, 2024.
- Anderson, Alexandria. Letter from the Editor – Science, Technology & Business
- Anderson, Alexandria. Women in STEM Make Advances
- Novoselia, Mariia. Turnover on Fountain Square: Local Businesses Share Concerns & Success Stories
- SOKY Rentals Offers New Apartments
- Walk2Campus: Where Home Meets Community
- Bush, Camden. Can a Baseball Team Reduce Their Goals to a Math Problem?
- Hawkins, Kaylee. Student Business Owners Share Experiences – Gatara Townsend, Andrew Garrett, Brittiny Sadler
- Ivory, Larkin. Bikewalk BG, WKU CHHS Offer Chances for Healthy Lifestyle – Health & Human Services
Beyond Amateurism: Examining The Potential Labor Expenses Of Ncaa Student-Athlete Employment, Alayna K. Falak
Beyond Amateurism: Examining The Potential Labor Expenses Of Ncaa Student-Athlete Employment, Alayna K. Falak
Honors Thesis
In light of recent administrative developments urging the classification of student-athletes as employees, litigation challenging the current status of student-athletes, and the Supreme Court’s willingness to tackle National Collegiate Athletic Association (NCAA) issues, many questions surrounding the future of college sports under an employment model have emerged. The authors analyzed key litigation, recent developments from administrative agencies, and academic literature. Then publicly available data was used from the NCAA, the United States Department of Labor (DOL), and other sources to construct two estimates of what it would cost the NCAA member institutions to treat their Division I athletes as employees. …
Mental Health Among Collegiate Athletes, Stella Elise Fairbanks
Mental Health Among Collegiate Athletes, Stella Elise Fairbanks
Honors Thesis
Mental health has become increasingly more linked with athletics, especially collegiate athletics. There has been an increase in public acknowledgment of the presence of mental health in sports, specifically, more athletes are speaking about their mental health struggles as well as more research is being conducted in order to gain a greater understanding of the relationship between mental health and athletics. This literature review discusses athletes’ personal experiences of their mental health struggles, the presence of stigma associated with mental health and athletics, and the results of the recent NCAA, National Collegiate Athletic Association, research. This thesis aims to uncover …
Manque De Réussite : Le Préjudice Dans Le Football Français, Will Bedell
Manque De Réussite : Le Préjudice Dans Le Football Français, Will Bedell
World Languages and Cultures Senior Capstones
Despite being called The Beautiful Game, soccer in France has a few issues that take away from its beauty. This presentation aims to identify the causes and reasons behind the issues of racism, homophobia, and sexism which plague the French soccer scene. By looking at the causes of these from within French culture, history, and their society we can hope to understand why they exist as well as to establish the sources from which these issues arise.
Nsu Business Graduate Student Catalog 2024-2025, Nova Southeastern University
Nsu Business Graduate Student Catalog 2024-2025, Nova Southeastern University
Huizenga Postgraduate Course Catalogs
No abstract provided.
A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe
A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe
Finance Undergraduate Honors Theses
Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …
The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson
The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson
Marketing Undergraduate Honors Theses
For years the EA Sports NCAA Football series had been a long-standing success story in the world of sports video games. Combining the unique feel of collegiate athletics with the realistic nature of the game that its technology provides led the series to be a major source of revenue for Electronic Arts, Inc. in the extremely competitive and profitable industries of video games and sports merchandising.
However, the series came to an abrupt halt in 2013. Spearheaded by the O’Bannon v. NCAA lawsuit, EA was forced to discontinue the series after legal action was taken regarding the game’s unauthorized use …
Evaluating The Effects Of A Noninvasive, Commercial-Grade Neurofeedback Technology And Mindfulness On Sleep Quality In Elite Athletes, Sydney Anne Hammit
Evaluating The Effects Of A Noninvasive, Commercial-Grade Neurofeedback Technology And Mindfulness On Sleep Quality In Elite Athletes, Sydney Anne Hammit
Graduate Theses and Dissertations
Abstract Proper sleep is a vital element in the lives of elite athletes due to its effects on recovery, performance, and mental and emotional health. However, despite the importance of sleep quality, elite athletes are experiencing notable difficulties with both sleep quantity and quality. While sleep is necessary for all individuals, it is specifically essential for elite athletes. Sleep quality issues can be accompanied by both physical and psychological struggles, which is concerning for the population of elite athletes who are struggling with sleep quality at higher rates than the general population. Despite the increasing awareness of sleep quality struggles …
Systemic Effect Of Organizational Capitals On Parent Commitment In Youth Soccer, Paul Kimbrough
Systemic Effect Of Organizational Capitals On Parent Commitment In Youth Soccer, Paul Kimbrough
Graduate Theses and Dissertations
This study evaluates how soccer parents perceive the offerings of the soccer team on which their child plays. The study uses the systems perspective of Flora & Flora’s Community Capitals Framework to analyze family commitment to the team. The study subjects were parents of soccer players ages 12 and older who play for teams and participate in competitive travel soccer teams. Parents are classified based on their geographic location and team level. Questionnaires were administered at a series of travel soccer tournaments in March 2024. Data were analyzed using binary logistic regression analysis. Parents were found to value the total …
"Men Hunt, Women Gather." Perceptions Of Gender And Leadership In Outdoor Recreation In A Higher Education Setting, Elizabeth Marie Johansen
"Men Hunt, Women Gather." Perceptions Of Gender And Leadership In Outdoor Recreation In A Higher Education Setting, Elizabeth Marie Johansen
Electronic Theses and Dissertations
This dissertation delved into the complex interaction between gender dynamics and leadership perceptions within outdoor recreation, particularly in the context of higher education. Utilizing Transformational Learning Theory, Critical Feminist Theory, and Conditional Outdoor Leadership Theory, this study aimed to uncover the nuanced ways in which gender influenced perceptions of leadership roles and behaviors in outdoor recreation activities based on participant’s experiences. This study utilized an explanatory sequential mixed-methods research design, which included a quantitative survey and qualitative interviews to gain a more holistic understanding of participants' perceptions and experiences.
Findings suggest that despite progress towards gender equality in outdoor recreation …
Communication And Marketing In Historically Black Colleges And Universities (Hbcu) Sports, Philip Reynaldo King
Communication And Marketing In Historically Black Colleges And Universities (Hbcu) Sports, Philip Reynaldo King
Theses (2016-Present)
This study's objectives are to evaluate the impact that communication and marketing efforts have on the attendance and revenue of HBCU sporting events; identify and explain potential challenges and obstacles to effective marketing and communication initiatives; analyze the effectiveness of current communication and marketing efforts; and examine and identify strategies for improving communication and marketing efforts in HBCU sporting events. The current state of communication and marketing in HBCU athletics will be analyzed through an analysis of the existing body of literature. Best practices will be identified, and the research will investigate strategies to optimize communication and marketing efforts in …