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Lindenwood Earns Business College Of Distinction Honor For 2025-2026, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Road To The Sideline: Investigating The Impact Of The Rooney Rule On The Recruitment And Advancement Of Black Coaches In The National Football League, Enrique G. Washington

PhD in Organizational Leadership

The purpose of this qualitative study was to examine the impact of the Rooney Rule on the recruitment and advancement of Black coaches in the National Football League (NFL). Despite its implementation, Black coaches remain significantly underrepresented in top coaching positions, including head coach, offensive coordinator, and defensive coordinator. Using in-depth, semi-structured interviews with nine Black coaches who worked in the NFL between 2003 and 2024, this study explored how Diversity, Equity, Inclusion, and Belonging (DEIB) practices and executive recruitment strategies influenced their career advancement based on their lived experiences. Six principal themes emerged: (a) pathways to advancement, (b) visibility …

Esports Audience Segmentation: Means-End Chain Approach, Deokkyung Ock

Theses and Dissertations

As live-streaming platforms have fueled esports’ rapid growth, they have also diversified content from competitive matches to casual gameplay, creating a complex audience landscape. To capture this diversity, the present study applied means-end chain (MEC) theory to: (1) examine how esports audiences cognitively associate different content attributes with their expected consequences and underlying personal values; (2) segment esports audiences based on these unique MEC structures; and (3) compare consumption frequency of both watching and playing esports across the identified segments.

The current study adopted exploratory sequential mixed methods to achieve the study’s objectives. In Study One, in-depth interviews with 22 …

The Mediating Role Of Gratifications In Gamified Ai Chatbot Engagement: Astimulus-Organism-Response Approach, Deukmook Bae

Theses and Dissertations

Recent technological advancements and evolving consumer preferences have prompted a substantial shift from live sport attendance to mediated sport consumption, particularly among younger audiences. In response, enhancing the quality of mediated sport experiences has become a strategic priority for sport marketers seeking to maintain consumer engagement and market relevance. Although second-screen usage has been introduced to support this transition, its effectiveness remains uncertain due to limited interactivity, lack of personalization, and the potential for user distraction.

To address these limitations, AI chatbots have emerged as a compelling alternative, offering adaptive, user-centered interactions that promote deeper engagement and enrich the mediated …

The Impact Of Artificial Intelligence On The Sport Industry: Trademark Challenges And Legal Issues For Sport Brands, Suji Kim

Theses and Dissertations

This study explores the intersection of artificial intelligence (AI) and trademark law, focusing on the implications of AI-driven brand management in the sport industry. As AI technologies increasingly shape marketing strategies, particularly through fan engagement and content creation, they present new legal challenges, especially concerning trademark infringement, false endorsement, and the protection of athletes’ Name, Image, and Likeness (NIL) rights. The study analyzes key legal issues arising from AI’s role as both a tool and a potential legal actor in brand management, emphasizing the evolving definitions of “use in commerce” and the liability of sport organizations and third-party platforms.

Through …

Navigating Survival: Trans Adults’ Information Practice In South Carolina, Rhys R. Dreeszen Bowman

Theses and Dissertations

This community-based action research dissertation has two parts. First, through interviews with 25 trans adults in South Carolina, I asked how trans people use information to survive. The findings indicate that while trans people face significant financial, medical, legal, and social barriers, they are generally well-equipped to navigate them. I identified the following themes from the interviews: Identity practices shaped information outcomes. Participants' understanding of themselves as trans impacted how they evaluated and used information. 2) Participants preferred to find information from within trans communities. The internet was a popular place to seek information because it was a way for …

Strategic Pricing In A Disrupted Hospitality Landscape: Asset Valuation, Competitive Behavior, And Consumer Preferences, Badr Badraoui

Theses and Dissertations

The lodging industry is experiencing profound disruption as short-term vacation rentals (STVRs) such as Airbnb increasingly compete with traditional hotels, reshaping competitive structures, consumer expectations, and pricing strategies. While prior research has examined the impact of STVRs on hotel performance metrics, significant gaps remain regarding how pricing resilience, competitive behaviors, and consumer perceptions evolve under these new conditions. In particular, little is known about how ADR-based valuation models withstand competitive pressure, how STVR hosts respond strategically to hotel pricing signals, and how consumers evaluate partitioned pricing structures across accommodation types. This dissertation addresses these gaps through three interconnected studies designed …

Artificial Intelligence In Sport Management: A Systematic Review, Scale Development And Validation, And Implications, Kemardo Tyrell

Theses and Dissertations

The democratization of intelligent systems and their ubiquitous presence across the sport industry have created an urgent need to understand the current environment and how stakeholders perceive artificial intelligence (AI) as it reshapes decision-making, engagement, and organizational design. This three-manuscript dissertation conceptualizes artificial intelligence as a contested domain shaped by stakeholder meaning-making, consumer perception, and shifts in organizational practice. The first manuscript provides a systematic review of AI in sport management using the PRISMA framework, mapping how AI has been conceptualized as a methodological tool or contextual innovation across the sport industry segmentation (performance, production, and promotion). The second manuscript …

Play, Guide, Aspire: How Game Type And Trainer Involvement Shape Orientation Training Outcomes, Damla Sonmez

Theses and Dissertations

The use of gamification in orientation training has gained attention in organizational settings, yet questions remain regarding how different gamified training designs influence new employees’ emotional commitment, willingness to participate in future training, and long-term aspirations. Drawing on Stimulus–Organism–Response (SO-R) theory, Achievement Goal Theory, and Ecological Systems Theory, this dissertation investigates how game type (individual vs. team) and trainer involvement (active vs. passive) shape these outcomes.

Two experimental studies using vignette-based scenarios were conducted. Study 1 tested the direct effects of game type on emotional commitment and willingness to participate. Study 2 employed a 2 (game type) × 2 (trainer …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the June 2025 W Club Board of Directors meeting.

Views From The Cheap Seats: Understanding The Key Motivators Behind Sport Volunteering, Nicholas Paul Smith, Tiberio Garza

The COSMA Journal

Sport volunteers are imperative to the success of sport mega events. Knowing why volunteers continue to help events was the purpose of this study. This study aimed to investigate the motivations of sport volunteers post Covid-19. Data were collected from 30 volunteers at the 2023 NCAA College World Series. Inductive qualitative analysis and descriptive statistics found that community support was the reason the respondents were most glad to volunteer. The findings offered insight into how communication factors between supervisors, law enforcement, and other volunteers affected volunteer motivation. The theoretical and practical implications of these results are discussed in more detail …

Book Review: Magic In The Air: The Myth, The Mystery, And The Soul Of The Slam Dunk, Andrew C. Sellers

Global Sport Business Journal

Book review of Mike Sielski's (2025) Magic in the Air: The Myth, the Mystery, and the Soul of the Slam Dunk.

Gsbj Editor's Note, Robert Mcdermand

Global Sport Business Journal

Editor's Note for Volume 10 (2025)

Professional Sport Venue Threats, Security Measures, And Technological Solutions, Brandon Allen, Laurajean Holmgren, Stacey A. Hall

Global Sport Business Journal

Several incidents involving large crowds have led venue security directors to adopt preventive strategies. Venue organizers should foster a safe and secure environment, which requires assessing risk levels, recruiting and training staff, exercising plans and protocols, and leveraging technology solutions. The purpose of this study is to explore professional sport venue threats, security measures, and technology utilization. Security directors (n=52) from five major sports leagues in the United States (MLB, MLS, NBA, NFL, and NHL) participated in the study. Key findings focus on staffing, training and development, fan behavior, and facility operations. Recommendations include investing in multiple strategies to enhance …

A Multidimensional Model Of Attitudes Toward Sponsorship, Zachary C. T. Evans, Terry Eddy

Global Sport Business Journal

Sport sponsorship is an important marketing tool, with many of its elements having received previous research attention. Although researchers have examined attitudes toward sport sponsorship, the theoretical grounding of attitudes is often incomplete, and theoretically distinct terms are frequently used interchangeably (e.g., attitudes and beliefs). The purpose of this study was to critically examine the literature regarding attitudes toward, and beliefs about, sponsorship to review the common frameworks utilized in examining the constructs, and analyze their theoretical appropriateness. A systematized review methodology was undertaken, through which a definition for attitude toward sponsorship was developed using the tripartite framework for attitude …

2025 Gsba Conference Abstracts, Robert Mcdermand

Global Sport Business Journal

2025 GSBA Conference Abstracts

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

Project Managers, The Heart Of Every Football Club., Khaled Hamshari

Harrisburg University Dissertations and Theses

Project managers have become central to the success of modern football clubs, managing both the sporting and business aspects of operations. This paper examines how the role of project managers has evolved over the last 20 years, expanding from football-related duties to encompass broader responsibilities, including financial management, recruitment strategies, and long-term planning. With football clubs now functioning as multi-billion-dollar organizations, the influence of project managers has grown significantly, as they are tasked with balancing on-pitch success with off-pitch business objectives. The study highlights how project managers have become indispensable, often holding more power than some stakeholders, making their role …

Promotions And Themes: An Empirical Analysis Of Attendance Factors In The National Women's Soccer League, Lena Gunn, Alexander Traugutt

Journal of Applied Sport Management

The National Women's Soccer League (NWSL) has experienced significant growth, making it crucial to understand attendance drivers at matches. This study evaluated the impact of themed events and promotions on attendance during the 2023 NWSL season. Using data from all regular-season home matches (N = 167), an OLS regression analyzed how various factors influenced attendance measured as a percentage of stadium capacity. Results revealed that themed events significantly increased attendance, while traditional promotions showed a positive but non-significant effect. External factors including post-World Cup timing, visiting team marquee players, and market demographics also significantly influenced attendance. These findings provide actionable …

Promoting Well-Being Among Intercollegiate Student-Athletes: The Impact Of Collegiate Sport Business Practices, Laura Kruger

Journal of Applied Sport Management

The purpose of this experimental study was to identify if the implementation of an educational gratitude workshop could increase intercollegiate student-athletes’ self-reported perceptions of well-being and reduce stress, considering sport administrators must address rising mental health concerns among athletes. Participants of various sport teams were randomly assigned to an experimental or control group to assess differences among self-reported measures of state gratitude, psychological distress, life satisfaction, athlete burnout, and perceived available support in sport. Statistical significance was found in the data analysis which demonstrated that the workshop was meaningful, and it significantly influenced the experimental group’s perceived available support in …

Tiktok As A Learning Tool In Higher Education: Validation Of A Scale, Pablo Gálvez-Ruiz, Samuel López-Carril, Nicholas M. Wantanabe, Alejandro Lara-Bocanegra

Faculty Publications

In our increasingly digitalized society, social media have emerged prominently within the educational landscape, fostering the creation of online and blended teaching-learning environments. Among these platforms, TikTok, renowned for its short dynamic videos featuring effects and music, stands out. Despite its growing popularity among youth and initial explorations of its pedagogical use by university educators, the educational benefits of TikTok remain largely unexplored. This gap is partly due to the absence of validated research tools to assess its potential educational impact. This study addresses this gap by adapting and validating a new scale, “TikTok-SportEdu”, with a sample of 250 Spanish …

The Caitlin Clark Effect: Evidence Of Athlete-Driven Market Disruption In Women’S Collegiate Basketball, Lawrence W. Judge, Jeffrey C. Petersen

Journal of Applied Sport Management

Caitlin Clark’s emergence as a generational collegiate basketball talent triggered a profound shift in consumer behavior, known as the “Caitlin Clark Effect” (CCE) (Lucas, 2025). This study examined attendance and venue utilization data from the University of Iowa’s women’s basketball program, spanning pre-, during-, and post-Clark periods. Results from one-way ANOVA analyses showed a statistically significant increase in average game attendance (home, away, and neutral), rising from 5,387 pre-Clark to 13,877 in her senior year (p < .001), with a sustained post-Clark average of 9,890. Arena capacity utilization followed a similar trajectory, increasing from 37.3% to 92.4%. Notably, post-Clark utilization remained at 74.3%, indicating durable fan interest. These findings provide time-sequenced evidence of a singular athlete catalyzing lasting institutional and market change in women’s collegiate sports. The study advances sport business theory by illuminating the strategic implications of athlete-driven branding and challenges assumptions underpinning facility planning and resource allocation.

Rethinking Assessment In Asynchronous Learning: A Benchmark Portfolio For Mngt 301, Pedro J. Agüero Arroyo

UNL Faculty Course Portfolios

This teaching portfolio evaluates the instructional redesign of MNGT 301 Introduction to Management at the University of Nebraska–Lincoln, focusing on improving student learning outcomes, addressing performance disparities across demographic groups, and enhancing assessment alignment with course goals. The redesign primarily involved modifying assessment types and implementing clearer structure and grading expectations. The analysis compares student performance data from Fall 2024 and Spring 2025, disaggregated by demographic indicators including gender, race/ethnicity, parent education, neighborhood opportunity index, and rural/urban background. In addition, student perceptions were assessed through a midsemester Keep-Stop-Start survey. Findings suggest that redesign elements enhanced student engagement and equity by …

2025 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2025.

The Real Price Of Glory: Gerald Gurney’S Ethical Indictment Of Intercollegiate Athletics, Hayden V. Coombs, Bryson V. Lester

Journal of Issues in Intercollegiate Athletics

Gerald Gurney’s The Cost of Winning: An Insider’s Perspective on Exploitation and Greed in College Sports is a powerful and timely indictment of the ethical and financial dysfunction in NCAA Division I athletics. Drawing from decades of experience in academic advising and compliance, Gurney delivers a reflective yet scathing critique of a system that prioritizes winning, revenue, and prestige at the expense of athlete welfare and educational integrity. His analysis reveals how institutional complicity, inflated coaching salaries, the academic-athletic eligibility divide, and misleading graduation metrics distort the purpose of higher education. Combining narrative depth with scholarly relevance, The Cost of …

“I Didn't Come Here To Make Money”: Exploring Power 4 Athletes’ Perceptions Of Exploitation, Sarah Stokowski, Chris Corr, Kaleigh Smith, Elijah Toney, Emma Kate Bostick, Eileen Russell, Brooke Prince, Michael Godfrey

Journal of Issues in Intercollegiate Athletics

While it is widely noted that athletes competing in National Collegiate Athletic Association (NCAA) athletics are exploited in a variety of ways, scholarly examinations of college athlete exploitation have rarely sought to engage athletes themselves. Accordingly, researchers conducted in-depth, detailed, semi-structured interviews with college athletes currently competing in Power 4 conferences to uncover their perceptions of exploitation based on their lived experiences. Ten athletes representing five distinct sports (baseball, football, gymnastics, softball, and track and field) competing in the Atlantic Coast Conference, Big Ten Conference, and Southeastern Conference agreed to participate in the study. Findings indicate the characteristics of participants’ …

College Student-Athlete Identity Unveiled: The Interplay Of Racial And Ethnic Subdimensions, Trevor Bopp, Rhema Fuller, Michael Stellefson

Journal of Issues in Intercollegiate Athletics

The racialized and institutionalized structure of the NCAA, college sports, and the PWIs that host most athletic programs positions racial and ethnic identity as a potential barrier to the social and academic engagement, mental health, and identity development of student-athletes. However, few studies examine the relationship, role, and influence of racial, student, and athlete identities outside of domain-specific outcomes. We collected data from 343 student-athletes to explore the relationships between student-athletes' academic and athletic identities, race centrality, and private and public regard, while also examining how race and ethnicity influence these identity dynamics. Our results revealed race and ethnicity to …

Ncaa Student-Athletes' Sports Gambling Behaviors Examined Using Psychological Reactance Theory, Braden E. Norris, Paul M. Pedersen

Journal of Issues in Intercollegiate Athletics

Since the repeal of the Pro and Amateur Sports Protection Act (PASPA) in 2018, sports gambling has been a rapidly growing segment of the sport world. The United States federal government has left it up to individual states to legalize and govern the activity of sports gambling, however, the National Collegiate Athletic Association (NCAA) still prohibits (Bylaw 10.3) the activity regardless of legality. With it known that student-athletes violate Bylaw 10.3 (e.g., Paskus & Derevensky, 2025; Richard et al., 2019), this study examined sports gambling behaviors through under the scope of Psychological Reactance Theory (PRT) to investigate if student-athletes’ sports …

Recruitment Of International College Athletes (Icas) To The United States: A Bourdieuian Examination Of Pathways To Success, Simran Kaur Sethi, Kirsten Hextrum, Kaitlin Pericak

Journal of Issues in Intercollegiate Athletics

Successful recruitment pathways of international college athletes (ICAs) remain understudied. We use Bourdieu’s capital exchange theory to examine how ICAs acquire and deploy forms of capital to navigate college athletic recruitment. Bourdieu posits that individuals accumulate different forms of capital, including economic, social, and cultural capital, which they can use to gain access to resources and opportunities. In the context of athletic recruitment, ICAs may need to acquire different forms of capital than their domestic counterparts. Thus, we use a qualitative research design to explore how ICAs navigate the recruitment process. Findings from our study provide valuable insights into the …

Academic Professionals’ Perspectives On Return To Learn Following Concussion In Ncaa Student-Athletes, Tom Bowman, Monica R. Lininger, Alicia M. Pike Lacy, Johna K. Register-Mihalik, Steven M. Myers, Stephanie M. Singe

Journal of Issues in Intercollegiate Athletics

While evidence supports the gradual return to participation in collegiate athletics following a concussion, limited evidence exists of the return to learn (RTL) procedures for a successful return to the higher education classroom. The objective of this study was to determine what academic supports and hindrances are present for NCAA student-athletes during the RTL process following a concussion from academic professionals’ perspectives. In this qualitative study with purposive recruitment strategies, academic support professionals (5=female, 4=male, age=44.2±13.9 years, experience=11.6±10.4 years) and faculty athletic representatives (5=female, 5=male, age=48.6±7.8 years, experience=3.9±5.6 years) volunteered to complete virtual interviews. We conducted semistructured one-on-one interviews with …