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Articles 2851 - 2880 of 5318
Full-Text Articles in Entire DC Network
2007 Nsu Sharks Volleyball Media Guide, Nova Southeastern University
2007 Nsu Sharks Volleyball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2007 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University
2007 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2007 Nsu Sharks Baseball Media Guide, Nova Southeastern University
2007 Nsu Sharks Baseball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2007 Nsu Sharks Softball Media Guide, Nova Southeastern University
2007 Nsu Sharks Softball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
The Impact Of Corporate Stadium Sponsorship, Yi-Chun Kuo
Theses Digitization Project
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
2007 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
2007 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.
Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University softball team.
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University tennis team.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University soccer team.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007-2008 official media guide of the Morehead State University women's basketball team.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University football team.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The September 15, 2007 official program guide for the West Virginia Tech vs. Morehead State football game.
2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Women's Basketball Media Guide 2007-2008, Indiana State University
Women's Basketball Media Guide 2007-2008, Indiana State University
Intercollegiate Athletics
No abstract provided.
Football Media Guide 2007, Indiana State University
Football Media Guide 2007, Indiana State University
Intercollegiate Athletics
No abstract provided.
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications
Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.
Heroes In Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
Heroes In Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
WCBT Faculty Publications
The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.
Life Cycle Planning : For The Cpa Practice : Practical Strategies And Forms, Martin M. Shenkman
Life Cycle Planning : For The Cpa Practice : Practical Strategies And Forms, Martin M. Shenkman
Guides, Handbooks and Manuals
No abstract provided.
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
Theses: Doctorates and Masters
This study was prompted by the stagnation facing the Taiwanese Government in promoting elite sport and pursuing sporting achievement at the Olympic Games. The main purpose of the study was to explore and compare the national government elite sports systems (NGESS) of Australia and Taiwan and make recommendations for Taiwan to improve its elite sports development and performances at future Olympics. To accomplish this purpose, the present study examined the similarities and differences between Australia and Taiwan in terms of stakeholders' viewpoints on the definition of Olympic success; the profiles of the current national government elite sport agencies; the mechanisms …
The Arms Race In College Football, Richard C. Crepeau
The Arms Race In College Football, Richard C. Crepeau
On Sport and Society
Watching the BCS crash and burn again this year brings to mind a number of developments in intercollegiate athletics that have been accumulating in my memory for the past month or so. Before turning to those less significant topics-as who is number one is always the most important question in intercollegiate athletics-I would like to offer a modest proposal to solve the BCS Championship Game quandary. Given the Ohio State dominance and perfect record, and given the fact that they have already hammered Michigan, the Buckeyes should be awarded the BCS championship outright. No one is close to their level. …
Inside Unlv, Diane Russell, Cate Weeks, Shane Bevell, Mamie Peers, Lori Bachand
Inside Unlv, Diane Russell, Cate Weeks, Shane Bevell, Mamie Peers, Lori Bachand
Inside UNLV
No abstract provided.
The Breeders' Cup, Richard C. Crepeau
The Breeders' Cup, Richard C. Crepeau
On Sport and Society
Since the first running of the Breeders' Cup in 1984, I have sat before my television each year and watched the greatest day of horse racing available in this country. I haven't seen all the Breeders' Cups, having been out of the country for a few of them, but have seen most of these great spectacles of racing.
Baseball's New Cba, Richard C. Crepeau
Baseball's New Cba, Richard C. Crepeau
On Sport and Society
As the World Series came to an end on Friday with Tony LaRussa receiving his latest anointing from the fans of Cardinal Nation (prepare yourselves for another book), others were left to wonder at the fantastic turnaround by the Tigers, who went from juggernaut to gift-givers in less than a week. The baseball story that was of greater significance was the announcement that a new contract agreement had been reached between the Players Association and the baseball owners. Collective bargaining, it seems, has worked once again, establishing a two time winning streak for the players, the owners, and the fans.
College Football Violence, Richard C. Crepeau
College Football Violence, Richard C. Crepeau
On Sport and Society
It was an ugly scene last Saturday. Players from both teams were pushing, shoving, and punching one another. Some players were thrown to the ground and kicked by others. Coaches and stadium security, as well as local police, got onto the field to try to gain control of the situation, but as soon as they stopped one fight, another broke out.
2006 October, Office Of Communications & Marketing, Morehead State University.
2006 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October 2006.
Mentoring Experiences Of Sport Management Doctoral Students: A Comparative Study Of Men And Women, Tracy L. Morin
Mentoring Experiences Of Sport Management Doctoral Students: A Comparative Study Of Men And Women, Tracy L. Morin
Human Movement Studies & Special Education Theses & Dissertations
While the number of job openings within the academic ranks of sport management continues to prosper, the number of women filling these positions remains low. Grappendorf and Lough (2003) reported that women represent only 25 % of professors who hold membership in NASSM, and within doctoral sport management programs, Jisha and Pitts (2004) reported that most students are Caucasian males in their early thirties. Likewise, Morin and Grappendorf (2004) found doctoral sport management students to be 65 % men and 62 % Caucasian. With a limited number of females and ethnic minorities amongst sport management doctoral students, the gender and …
Tiger Woods And Roger Federer, Richard C. Crepeau
Tiger Woods And Roger Federer, Richard C. Crepeau
On Sport and Society
For the past several weeks I have watched with more than a passing interest as the Tiger Woods juggernaut has rolled over the world of golf. Winning five tournaments in a row, including two majors, certainly qualifies as a juggernaut. As I marveled at this run, I began to think about this sort of dominance and what accounts for it.
Sport Drugs And Semantics, Richard C. Crepeau
Sport Drugs And Semantics, Richard C. Crepeau
On Sport and Society
If you picked up your newspaper one morning or tuned into SportsCenter and you were greeted by the headline, "Tiger Tests Positive," how would you react? Would it be total disbelief? Would you simply dismiss the announcement from the World Anti-Doping Agency as some mistake, or the result of fanatical WADA leadership seeking to make headlines? Would any of you immediately presume Tiger was guilty, and rejoice that he had finally been caught?