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Eastern Ichigan University Graduate Catalog, 2012-2013, Office Of The Registrar

Graduate Catalogs

No abstract provided.

Dynamic Ticket Pricing In Sport: An Agenda For Research And Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee

Human Movement Studies & Special Education Faculty Publications

For decades, the airline and hotel industries have regularly changed prices to keep pace with fluctuating levels of consumer demand. This demand-based approach to pricing is referred to as revenue management. Meanwhile, the sport industry has traditionally underpriced tickets using a cost-based approach in order to maximize attendance and promote fan satisfaction. However, as operating costs have grown, sport organizations are now forced to reconsider these conservative pricing practices. Subsequently, in 2009, the San Francisco Giants were the first team to utilize dynamic pricing, which is a strategy that mirrors the revenue management approach. While data supporting or refuting the …

Developing A Pricing Strategy For The Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro

Human Movement Studies & Special Education Faculty Publications

In 2011, the Los Angeles Dodgers Stadium averaged 36,236 fans per game, dropping from 43,979 in 2010 and 46,440 in 2009, an overall loss of about 10,000 fans per game in just two years. In 2011, The Dodgers' attendance ranking fell from first to eleventh in Major League Baseball (MLB), which amounted to a loss of over 800,000 tickets sold per year, as well as the resulting revenue from concessions and parking. Despite the Dodgers' long and storied history, ticket demand had been negatively influenced by inconsistent performance, mounting bad publicity surrounding owner Frank McCourt's divorce, the beating of a …

The Impact Of Fantasy Football Participation On Ticket Sales, Merchandise Sales And Team Loyalty, Robert H. Smith

Undergraduate Honors Theses

The growth of fantasy football has opened new economic opportunities for a variety of companies (Otto, Mets and Ensmenger 2011) and many have taken advantage of them. The question remains as to the impact of fantasy sports on actual sports leagues that gave rise to the fantasy experience. Drawing on reports from the popular press and academic research on the topic, a series of hypotheses is developed and empirically tested to determine how fantasy sports impacts the ticket and merchandise sales of the sports on which they are based as well as the impact of fantasy sports on the team …

Where Has The Strategic Thinking Gone In The Non-Profit Board Room? A Study Of Board Member Perception And Reality, Matthew Bambach

Research outputs 2012

As a practitioner working closely with independent school boards the researcher observed that many boards of small to medium sized independent schools were operationally focussed to the detriment of strategic thinking. Much of the literature on board governance effectiveness stresses the importance of strategic thinking, yet some empirical studies suggest not all non-profit boards are strong in this area. Research however is limited, especially in the independent school sector. This paper therefore presents an empirical study of the extent of strategic thinking in seven independent school boards. The study reveals an alarming picture as to the extent their strategic thinking. …

The Robins Center: Is Less More?, Randle D. Raggio, John Richardson

Marketing Faculty Publications

The Robins Center at the University of Richmond, home of Richmond’s men’s and women’s basketball teams, had hosted a Presidential debate in 1992, but at 38 years old it was time for a major renovation. In mid-March 2011, based on the success of the men’s basketball program over the past two seasons, a generous donor had agreed to contribute the total amount needed to renovate the Robins Center.

In late April, Jim Miller, Richmond’s Athletic Director, had to make a presentation to the board of trustees and the university president with his proposed renovations. One of his major decisions was …

An Administrative Mess: A Case Study From The Officiating Community, Stacy Warner, Jacob K. Tingle, Pamm Kellett

School of Business Faculty Research

This case is written for instructors of classes focused on strategic management, organisational behaviour, human resource management, and/or an officiating course. The case highlights the numerous administrative processes a new employee in a sport organization would face. Although the case is fictional it is based on the authors’ personal and professional experiences in athletics administration and officiating, and further draws upon the authors’ research in the area of officiating. Consequently, this case study was constructed based on first-hand observation, interviews and conversation with numerous officials and administrators, and through the examination of documents frequently used to manage officials. As a …

Coming Out And Being Out In The Executive Suite: The Experiences Of Senior Gay And Lesbian Leaders, Eric Lutzo

Student Scholarship

Research on experiences of gays and lesbians in the executive suite is almost nonexistent. We conducted\, to our knowledge\, the first empirical study specifically focused on gay and lesbian senior executives who came out in their organizations at late career stages. Phenomenological interviews with 25 executives revealed prioritization of professional vs. personal identity both before and after coming out\, emphasized the recursive nature of coming out in the executive suite and showed positive organizational outcomes of personal intentional change when gay and lesbian executives leverage their status to promote policy and culture reforms.,Doctorate of Management Programs

Accounting Majors' Perceptions Of Future Career Skills: An Exploratory Analysis, Abbie Parham, Thomas G. Noland, Julia Ann Kelly

Accountancy: Faculty Publications

Business education is often criticized for its failure to develop lifelong skills. This study examines the opinions of 205 students to determine what skills they deem to be important for their future careers. The study then compares the opinions of accounting students against other business disciplines. The results of the study are mixed for the accounting profession. Many of the skills accounting majors ranked as important for their future were not surprising. However, there was some indication that accounting majors may be suffering from a silo effect and are not able to fully grasp how skills learned in other university …

An Empirical Examination Of University Intercollegiate Athletic Expenditures, Jeffery L. Stinson, Adam Marquardt, Joshua Chandley

Marketing Faculty Publications

To date, little empirical work has examined the institutional returns associated with athletic program investments. While intangible brand effects are commonly cited, such as athletics serving as the perceptual "front porch" of the institution, direct examination of the effects of athletic programs has often been narrow in scope. Within this study, we assess the contributions of investment in athletics as compared to other areas of institutional investment, on important institutional outcomes. Data for the study was collected from two datasets, the Integrated Postsecondary Education Data System (IPEDS) and the Equity in Athletics dataset. Fixed effects models for NCAA Football Bowl …

Reflection, Richard C. Crepeau

On Sport and Society

As I prepare to leave England and return to Florida and as the end of the year approaches, I have thought about writing an end of the year summary piece. Thinking about that I decided that what I only would reflect upon the last six or seven weeks of this year, weeks that have turned out to be most remarkable in content and emblematic of the past year.

Similarities In Fan Preferences For Minor-League Baseball Across The American Southeast, Tyler Anthony, Tim Kahn, Briana Madison, Rodney Paul, Andrew Weinbach

Falk College Research Center

Three Minor League Baseball leagues across the Southeastern United States are studied in order to determine what drives fan attendance. Individual game attendance and game characteristics are examined for three leagues located in the American southeast, the Florida State League, the Southern League, and the South Atlantic League. Despite the three leagues encompassing different levels of play (from A to AA), the determinants of attendance are similar across leagues. Factors affecting attendance such as winning percentage, weather conditions, local income and population, and individual game promotions, such as fireworks, are explored.

Thanksgiving, Richard C. Crepeau

On Sport and Society

(As with all American traditions if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece) The History of Thanksgiving and of Football both go back into the Middle Ages, and so it may not be so strange that the two would become intertwined in modern America.

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Topper Extra magazine, includes articles:

• Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
• Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
• Preseason Sun Belt Conference Men’s Basketball Poll
• Preseason Sun Belt Conference Women’s Basketball Poll
• Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
• Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
• Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women

Al Davis, Richard C. Crepeau

On Sport and Society

Over the past weekend news came of the death of Al Davis at the age of 82. It did not make the nightly news in France or the newspapers that I saw. It was not until returning to England on Monday that I, really by chance, stumbled across the news of Davis’ death. I can say I was surprised and somewhat taken aback by the possibility that I might have missed the death of such an important figure in the history of sport in America, particularly the history of the National Football League.

Nsu News Release - 2008-11-01 - Nsu Rowing Competes In Second Event Of Fall Season, Nova Southeastern University

NSU Athletics Press Releases

No abstract provided.

Volunteer Satisfaction And Intent To Remain: An Analysis Of Contributing Factors Among Professional Golf Event Volunteers, Gina Pauline

Falk College Research Center

Sport events are increasingly reliant on episodic volunteers for the successful delivery of an event. As there continues to exist a surge in the organization of sporting events coupled with the demand for volunteers, event organizers must concern themselves with utilizing the appropriate recruitment and retention strategies. In an effort to do this, one must understand the points of satisfaction for volunteers as well as factors influencing their future intentions to volunteer. While there exists a plethora of research to understand the motivation of volunteers, exploring the antecedents of volunteer satisfaction as well as intent to remain has been limited. …

The Five-Factor Consumer Behavior Model For Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate …

Assessing Event Quality Of High School Football Games: Development Of A Scale, Kevin Byon, Matthew Ziemnik, Eddie T. C. Lam, James J. Zhang

Journal of Applied Marketing Theory

The purpose of this study was two-fold: (a) to identify the dimensions of event quality associated with high school football games and (b) to develop a scale, Event Quality Scale of High School Football (EQS-HSF) that measures event quality of high school football games. Applying a random cluster sampling method, participants were adult spectators (N = 404) from three high school football home games. Following the scale development procedures suggested by Churchill’s (1979), a total of 25 items under six factors (Game Attractiveness, Event Setting, Economic Consideration, Social Opportunity, Exciting Atmosphere, and Enjoyment Experience) were written and validated through qualitative …

Social Marketing As A Catalyst For Building New Relationships Between Sport Practitioners And Academicians, Eric C. Schwarz, Dallas Branch

Journal of Applied Marketing Theory

Social marketing, conceptualized by Kotler and Zaltman (1971) as a means to promote social objectives and causes more effectively, has the potential to be the catalyst for addressing the disparity and creating positive perceptions. Social marketing is a significant means to address communication, conceptualization, and intellectual gaps between groups, which often results in clarifying differences in product and value outcomes; and the need for change and shifts in paradigms associated with practitioner-academician interaction (Hanna, 2001). Primary and secondary research conducted showed that there is fragmentation within the sport industry between academicians and practitioners, resulting in a large intellectual gap. It …

2011 Scholars And Artists Bibliography, Michael Schwartz Library, Cleveland State University, Friends Of The Michael Schwartz Library, Mark Tebeau

Scholars and Artists Bibliographies

This bibliography was created for the annual Friends of the Michael Schwartz Library Scholars and Artists Reception, recognizing scholarly and creative achievements of Cleveland State University faculty, staff and emeriti. Mark Tebeau was the guest speaker

2011-10-03 Meeting Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes for October 3, 2011.

Women In Top Management Positions In The Sport Industry: Breaking Down The Barriers And Stereotypes, Katie Simmons

Sport Management Undergraduate

Even with the advancements that women have made throughout history, very few women have risen to the top of sports organizations. Previous research cites gender based stereotypes, segregation based on job type, and the “old boys’ network” as causes for this trend. The purpose of this study is to focus on the women currently working in the industry and explore their experiences in the work place. Seven interviews were conducted with women working in leadership positions in the sport industry. Their responses to the interview questions contradict previous findings. The results of this study show that women are overcoming the …

Exploring Intangibles In Event Design, Ally Pawarski

Sport Management Undergraduate

Event coordinators are constantly faced with the pressures of developing innovative strategies based upon new consumer desires. Because of this, planners need to be aware and receptive of consumer and participant responses. However, it is questionable whether coordinators actually turn these responses into action when planning events. Through an ethnography design with the National Senior Games in Houston, Texas and Rochester, NY, this study seeks to improve the way events are implemented by analyzing data for both intangible and tangible factors. It was found that strong communication between management levels, recruiting the right people to your organization and listening to …

Exploring Relationships Between Academic Progress Rates And Team Success, Jeffrey Lefevre

Sport Management Undergraduate

Academic Progress Rate (APR) was instituted by the NCAA in 2005 to get a real time measure of student’s academic progress. The APR is used to measure athlete’s academic progress at their institution in and out of season. Since the APR was instituted recently, literature and research involving the APR is scarce. Team success (as measured by win/loss record and postseason accomplishments) was correlated with a team’s Academic Progress Rate. Men’s Division I college basketball did not show any significant findings between Academic Progress Rates and team success. Men’s Division I college football showed that as teams have more success …

The Effectiveness Of The Nfl’S Rooney Rule, Matthew Welker

Sport Management Undergraduate

The Rooney Rule in the NFL was created in order to create an atmosphere of racial equality and fairness when relating to hiring practices. The general consensus on the Rooney Rule is that it has been successful so far, but there is still a lot to do in order to counteract racial bias when it comes to hiring employees. After nine years of validation, it is still yet to be seen if the Rooney Rule has made changes to the NFL. This research explores the positions of Offensive Coordinator, Defensive Coordinator, and General Manager in all 32 NFL franchises to …

Online Marketing And New Media Usage In The National Football League, Julia Lauria

Sport Management Undergraduate

As innovations in technology continue to occur at a rapid rate, marketing as once known continues to drastically change as well. This has provided organizations several new and improved marketing tools, while simultaneously presenting numerous challenges. The sport industry has adopted these innovations and uses internet marketing and new media frequently. The National Football League, the most profitable sports league in the United States, has been identified as a leading force in the use of new marketing initiatives. This research critically analyzes each of the 32 NFL organizations official websites to determine the different aspects of new media and internet …

An Examination Of Gender Bias In Print Coverage Of High School Athletics, Kevin English

Sport Management Undergraduate

This study examined the balance of newspaper coverage in regards to male and female high school athletes by way of a content analysis. Using the Messenger Post, a small daily in upstate New York, this study explored whether or not gender biases exist within the publication. 328 photographs were gathered from the 2011 spring sport season (April 1 to June 13) and analyzed with a keen eye towards placement, color, and quantity. Results proved to contradict past research. The sample shows that males have a greater prominence in the newspaper – in each of the factors discussed above – but …

Winning Percentage And Attendance In The Nhl, Daniel Peters

Sport Management Undergraduate

This research extends the analysis of winning on attendance, looking specifically at its prevalence in the National Hockey League. Data was collected from 2005-2006 through the 2010-2011 season for the each of the league’s 30 teams. Each club’s winning percentage at the midway point of each year was noted, and attendance at each of the remaining home games was analyzed. Statistical analysis revealed that the only season in which there was a significant relationship between midpoint winning percentage and second half attendance was 2010-2011. This study also explored patterns of attendance across the league over this six-year span.

The Rise In Major League Baseball Salaries: How Salary Arbitration, Free Agency And Personal Performance Statistics Factor Into The Rise In Player Salaries, James Grecco

Sport Management Undergraduate

The purpose of this paper is to discuss the factors supporting the rise in Major League Baseball Player Salaries over the years. In this paper, four “Former Great” players’ personal statistics and salaries were compared to “Modern Era” players that achieved similar records, in an attempt to calculate approximately how much each former player would earn if they played today. Personal statistics used to compare position players were, players’ batting averages (Avg.), slugging percentages (SLG%), and the number of homeruns calculated (HR’s). Pitcher’s figures associated were, strikeouts per innings pitched (K:IP), strikeout to walk ratio (K: BB), and walks and …