Digital Commons Network^™

Private Equity And Llc Models In College Athletics - Emerging Revenue Strategies In The Power Four, Liberty University

Sport Leadership Summit

Prompted by the University of Kentucky’s formation of a not-for-profit LLC as a revenue strategy, this study investigates the impact and future implications of LLCs and private equity in NCAA athletic departments. The rationale is rooted in the growing financial pressures and opportunities following the House settlement, with athletic directors seeking innovative ways to generate revenue. This research aims to understand how these models affect revenue generation and distribution across Power Four programs.

Social Media Behaviors & In-Person Attendance - A Mixed-Methods Study Of Small-Market Nba Teams, Liberty University

Sport Leadership Summit

This study examines how social media behavior influences attendance at small-market NBA games. Social media behavior is categorized into two areas: marketing and fan engagement. The rationale stems from the inconsistency in attendance among small-market teams and the lack of research focused on these markets. Understanding how digital engagement affects live attendance can help teams refine their marketing strategies and boost ticket sales.

Social Media Marketing And Fan Engagement - A Quantitative Study Of Nba Strategies, Liberty University

Sport Leadership Summit

This study investigates how different forms of social media marketing—specifically pictures, graphics, and reels—impact fan engagement in the NBA. As digital platforms increasingly replace traditional media, understanding which strategies most effectively engage fans is crucial for sports organizations. The study is grounded in existing research and uses Instagram analytics to assess engagement metrics, offering practical insights for marketing teams.

The Beauty Of Uniquity - A Regression Analysis Of Mlb Pitchers With Anomalous Arm Angles, Liberty University

Sport Leadership Summit

This study examines the effect of arm angle on pitcher success and the potential for injury prevention based on arm angle. With the rise of advanced metrics like Statcast, pitcher mechanics—especially arm angle—have become key indicators of performance. The research explores how different arm angles influence pitch movement, velocity, and injury risk, suggesting that pitchers with a “low ¾ arm angle” may best balance performance and long-term arm health.

The Correlation Between Tommy John Surgery And Pitching Velocity, Liberty University

Sport Leadership Summit

This study investigates the relationship between increasing fastball velocity and the rising number of Tommy John surgeries (UCL reconstructions) among Major League Baseball pitchers. The rationale is to understand whether higher pitching velocities contribute to injury risk and to equip coaches and trainers with tools to identify warning signs and prevent future injuries.

Televised Youth Sport And Athlete Well-Being - A Study Of The Little League World Series, Liberty University

Sport Leadership Summit

This study analyzes the commercialization of the Little League World Series (LLWS) and its psychological effects on young athletes, including stress, identity, and enjoyment. The rationale stems from growing concerns about media pressure and public attention on children in sport. The study is ethical, feasible, and valuable for understanding how televised youth events may impact athlete well-being and development.

Event Tourism And Hotel Revenue Management - The Impact Of College Graduations On Lynchburg's Lodging Industry, Liberty University

Sport Leadership Summit

This study explores the economic impact of college graduation weekends on hotel revenue in Lynchburg, Virginia. While hotels commonly adjust rates in response to seasonal demand, little research has focused on how recurring events in college towns influence revenue management practices. The project is both relevant and ethical, seeking to understand how hotels can maximize profitability during graduation weekends without engaging in price gouging. Ultimately, the findings aim to provide valuable insight into sustainable revenue management strategies for hotels in college towns.

The Shifting Landscape Of Ncaa Recruiting - Nil's Impact On Division 1 Football In Mid-Major Schools, Liberty University

Sport Leadership Summit

This study examines how Name, Image, and Likeness (NIL) policies have reshaped recruiting outcomes at mid-major NCAA Division I football programs. The rationale is to understand how mid-major schools can leverage NIL opportunities to compete with Power Four institutions by building local partnerships and customized athlete branding, despite having fewer resources and less media exposure.

Traditions, Belonging, And Intent To Return - Testing Predictors Of Fan Loyalty At Liberty Football, Liberty University

Sport Leadership Summit

This study explores how fan traditions and a sense of belonging influence long-term loyalty among Liberty University football fans. The rationale is to understand the psychological and sociological factors that drive fan engagement and return intent, which can inform marketing strategies and improve fan retention.

Sport Leadership Summit Summary, Liberty University

Sport Leadership Summit

Monday, October 27, 2025

8:45 – 9:10 a.m. – Check-In

9:15 – 11:45 a.m. – Panel Discussions

12:00 – 1:00 p.m. – Lunch & Keynote

1:00 – 2:00 p.m. – Research: Oral Presentations

2:00 – 4:00 p.m. – Panel Discussions

4:00 – 4:30 p.m. – Wrap-Up

Tuesday, October 28, 2025

8:45 – 9:10 a.m. – Check-In

9:15 – 11:45 a.m. – Panel Discussions

12:00 – 1:00 p.m. – Lunch & Keynote

1:00 – 2:00 p.m. – Research: Poster Presentations

2:00 – 4:00 p.m. – Panel Discussions

4:00 – 4:30 p.m. – Wrap-Up

Games Played In The Off-Season: A Teaching Case Study On Major League Baseball Arbitration And Game Theory, Rebekah Ansbro

The COSMA Journal

Each January and February, professional baseball players with three to six years of Major League service time endure a process exclusive to Major League Baseball (MLB): arbitration. Though arbitration itself is not an unfamiliar form of dispute resolution, the structure MLB employs in contract arbitration is unlike any other industry, as it incorporates an all-or-nothing result that does not allow arbitrators to “split the pie” between parties. Because of this, teams and players are not only responsible for preparation of their own arguments and filed salary, but also for anticipation of their opponent’s filed salary. The hurdle of needing to …

Managing User Conflicts In A Water Aerobics Program On Behalf Of A Veteran’S Group: A Short Case Study, Hadley Blankenship, Steven N. Waller Ph.D., Jason L. Scott

International Journal of Aquatic Research and Education

This article captures an experience in conflict management that happened during the summer of 2024 as a recreational therapy intern with an adaptive sport and recreation organization located in the Southeastern United States. The backdrop to the case is that a recreational therapy intern worked with various special needs populations – mainly with paraplegic (adult and youth) athletes and veterans. In many organizations, user conflicts and poor communication regarding service provision and scheduling hinder the implementation of programs for special populations, such as veteran groups. In this case, a problem occurred with the scheduling of a water aerobics program for …

Diversity In Aquatics:4th Special Issue, Tiffany M. Quash Ph.D., Angela K. Beale-Tawfeeq, Steven N. Waller Ph.D.

International Journal of Aquatic Research and Education

The theme of this special issue is “Building a Community of Champions.” The purpose of this theme is to highlight and promote a civic engagement perspective that engages, advocates, and supports communities of Black, Indigenous, People of Color (BIPOC) in addressing the national, regional, and local evolving health-related issue of drowning. Aquatic Settings have been a pivotal focal point of social justice, water safety, and public health, not only in the past but also in our present day (Beale-Tawfeeq, Quash, et al, 2023 and Waller and Bemiller, 2023). Diversity In Aquatics (DIA) strives to positively impact the field of aquatics …

If We Tear It Down, We Might Build You A New One: The Troublesome Use Of Eminent Domain And Urban Neighborhood Swimming Pools, Steven N. Waller Ph.D., James H. Bemiller

International Journal of Aquatic Research and Education

Public swimming pools are a vital part of America’s recreation and sport culture since the early 1900’s. Municipal swimming pools were initially built to provide recreation and hygiene to urban communities, regardless of race or class. However, a complex history of segregation, civil unrest, suburbanization, and funding challenges has resulted in a significant decline in public pools, depriving many communities of vital recreational spaces. In many communities, options for sustaining the operation of swimming pools have resulted in pool closures. Unfortunately, once swimming pools close, especially those in aging neighborhoods in central city areas, they are seldom resurrected. They quickly …

Promising Practices For Increasing The Number Of Equity-Owed Lifeguards In Canada And The United States Of America, Sofia Pantano, Audrey R. Giles

International Journal of Aquatic Research and Education

Currently a shortage of lifeguards exists in Canada and the United States (US) (Frommer, 2023; Santucci, 2024), and those who are working as lifeguards often do not reflect the diversity of the communities they serve (Martinez, 2020). Increasing the number of lifeguards from equity-owed groups is a potential way of increasing the lifeguard workforce and decreasing the shortage of workers in these important roles, as well as a moral imperative. In this paper I explore challenges to and promising practices aimed at increasing the representation of members equity-owed groups in lifeguarding. I begin with an overview of lifeguarding in Canada …

Adopting Stuart Hall’S “Race, The Floating Signifier” As A Conceptual Framework Within Aquatic Research And Education, Kurt J. Cordice

International Journal of Aquatic Research and Education

During his 1997 lecture at Goldsmiths College in London, Stuart Hall, renowned for his contributions to sociology and cultural studies, offered his argument that the concept of race functions as a Floating Signifier. In this essay, Stuart Hall’s Race, the Floating Signifier is presented as a strong conceptual framework to support more accurate and effective positioning of race as an important consideration within aquatic research and education. Evidence from a range of disciplines, including historical research, is presented to establish both the importance and challenge of race within aquatic research and education. This evidence is also used to demonstrate …

Building Swimming Skills In A Community Based Program For Black Youth: An Evaluation, Tyler Lennon Md, Mph, Ashley Hayes Mph, Leonardo Barrera Mph, Amy Hill Ms, Mph, Andy Miner, Michelle Macy Md, Ms

International Journal of Aquatic Research and Education

Black youth in the United States disproportionately experience fatal drowning at rates up to five times higher than their white peers. Eliminating these inequities requires new approaches that address historical and structural barriers of learning to swim. The objective of this study was to evaluate the three-week long swimming component of a community-based discovery program to empower Black youth in Evanston, IL. Participants were Black youth ages 8-10 years enrolled in summer 2023 and 2024. Swim skills were assessed by instructors using the Pictorial Scale of Perceived Water Competence (PSPWC). Caregiver surveys, collected post-intervention, also assessed perceived changes in swim …

An Innovative Approach Addressing Childhood Drowning: Making Use Of Collegiate Aquatic Facilities And Expertise, Gennette Cordova, Natasha Lloyd, Chezik Tsunoda

International Journal of Aquatic Research and Education

The silent epidemic of childhood drowning, and the racial disparities associated with it require scalable and innovative approaches that both break cycles of exclusion and circumvent our societal tendency to overlook drowning as a matter in need of urgent resolution. No More Under, a Seattle-based water safety organization whose mission is to eradicate childhood drowning, has launched the Swim Safely Series. The series is a national program uniquely poised to overcome the various barriers associated with racial and socioeconomic drowning disparities by tapping into underutilized collegiate aquatic spaces and merging water safety with mentorship and social intervention.

An Examination Of The Experiences Of An African American Male Diver On A Power Four Swim Team: An Elite Interview, Steven N. Waller Ph.D., Tiffany M. Quash Ph.D.

International Journal of Aquatic Research and Education

Despite the incremental increase in the number of Black people who are learning to swim, the number of Black divers has not kept pace. In the NCAA Database, swimmers and divers were not segmented; thus, they all appear in the category of “swimming” by race and sex. When viewing the 2024 Division I NCAA Demographics Database, 89 (.02%) of 4307 student-athletes participating in swimming were Black women. For men, the data is equally dismal, revealing that 81 (.03%) of 2,608 student-athletes who were identified as swimmers were Black. The purpose of this research note is to examine the developmental experiences …

Taxes And Tournaments, Alex Raskolnikov

Faculty Scholarship

What is the best way to reduce economic inequality? Economists, lawyers, political philosophers, and politicians have pondered this question for decades. Yet there is another group of savvy and highly motivated individuals who have been thinking about redistribution for just as long. Commissioners of the National Football League, the National Basketball Association, the National Hockey League, and Major League Baseball, together with team owners and player unions, have been inventing and reinventing ways to redistribute resources, and they continue to do so today. The same is true of the President of National Collegiate Athletic Association, along with the heads of …

Navigating Leadership: A Qualitative Exploration Of Challenges And Coping Strategies For Women In Sport Management Education, Rachel Silverman, Shanon Kempt, Nita Unruh

The COSMA Journal

Abstract

Women remain significantly underrepresented in senior leadership roles in higher education, a disparity that is particularly pronounced in male-dominated disciplines, such as sport management (Chance, 2023; Lozano et al., 2023). This qualitative study examines the challenges faced by women in leadership positions within sport management education and the strategies they employ to overcome these barriers. Thirteen semi-structured interviews were conducted with biological females holding leadership roles at both teaching- and research-focused institutions. Participants ranged in age from 32 to 74 and had between one and twenty-four years of leadership experience. Using thematic analysis, key challenges identified included male-dominated work …

The Perceptions And Receptiveness To Responsible Gambling By College Men Who Sports Bet: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan

UNLV Gaming Research & Review Journal

Responsible Gambling (RG) includes prevention messages aimed at mitigating harms. Research examining the experiences of college students who sports bet is lacking, hindering efforts to tailor messaging to college students. This qualitative study explored how college men who sports bet perceive and respond to existing RG messages, gathering their feedback on the characteristics of messages they find effective. Online focus groups were conducted with college men who sports bet (N = 12) using a semi-structured interview guide. The discussions were recorded, transcribed, and analyzed using an open coding Thematic Analysis approach. Codes were independently identified and analyzed resulting in …

Artificial Intelligence, Age, And Dynamic Ticket Pricing: A Mixed-Methods Study In Professional Sports, Joshua Greer, Nicholas Zoroya

Global Sport Business Journal

Abstract

This study investigates how age moderates fan perceptions of artificial intelligence (AI) and dynamic ticket pricing (DTP) in professional sports. Using a mixed-method design, data was collected from a self-administered online survey (N = 57) and triangulated with secondary sources, including industry reports and academic literature. Survey participants were divided into four generational cohorts and responses were analyzed across three constructs: perceived fairness, accessibility, and willingness to pay. A one-way ANOVA revealed a statistically significant difference in willingness to pay across age groups, F(3, 53) = 3.41, p = .015, with the most pronounced disparity between the youngest and …

Cricket, Capitalism And Class: From The Village Green To The Cricket Industry, Martin Barrett

Global Sport Business Journal

Author Chris McMillan, through Cricket, Capitalism and Class: From the Village Green to the Cricket Industry, provides a definitive and compelling critical sociological investigation of modern cricket’s rise from an English leisure pursuit and role in the expanding capitalism of Empire to today’s multi-billion-dollar cricket industry. This account is constructed through a largely Marxist reading of the sport’s entwining with the processes of capitalism and class. Specifically, class and the class structures reproduced by and through cricket are seen as critical in reproducing a system favorable to both historical and contemporary exploitation and expropriation. As the book transitions from exploring …

Book Review: Interrogating Integration: Sport, Celebrity, And Scandal In The Making Of New Germany, Sangchul Park

Global Sport Business Journal

This review discusses Interrogating Integration: Sport, Celebrity, and Scandal in the Making of New Germany by Kate Zambon. Through discourse analysis of media narratives, Zambon demonstrates that athletes and celebrities of immigrant or minority backgrounds become symbolic figures whose successes and failures test the nation’s integration project, with case studies including the 2006 World Cup, the Sarrazin debate, and the Integration Bambi Awards. The book’s originality lies in moving beyond legal or policy frameworks to foreground mediated narratives, offering clear and coherent arguments supported by a logically organized structure. While the absence of comparative perspectives and audience reception studies leaves …

Ditch Tradition...And Move To Case-Based Learning, Emily Dane-Staples

The COSMA Journal

Recent criticisms of higher education include a lack of relevance and alignment with what employers are seeking in new hires. A lecture-based approach to teaching has proved less effective than other active learning strategies and does not adequately mimic the working environment sport professionals face. To better align the classroom and the workplace, a case-based learning approach can be used. This pedagogy blends high impact practices that have been demonstrated to assist students in knowledge acquisition and soft skill development by replacing traditional lecture and chapter readings with real-life scenarios that require student engagement with concepts in application. The technique …

Book Review: The Sports Revolution: How Texas Changed The Culture Of American Athletics, Zachary Beldon

Global Sport Business Journal

This manuscript reviews the book The Sports Revolution: How Texas Changed the Culture of American Athletics by Frank Guridy. The book dives into the state of Texas’s role in changing the sports landscape through the 1960s and 1980s. Guridy does so by focusing on five overarching themes: (1) desegregation and racial progress, (2) commercialization of sports and infrastructure, (3) gender dynamics in sports, (4) influence of media, and (5) community engagement. The book dives into various events that highlight each one of the themes to illustrate how Texas influenced changes to form the modern sports system. Overall, the book provides …

Football Spending For Success: Analyzing Investment And Team Performance In Ncaa Fbs Programs, Keunsu Han, Jin Dong Park, Kyungeun (Karry) Kwon

Journal of Applied Sport Management

This study examines the relationship between financial investment and team performance in NCAA Division I Football Bowl Subdivision (FBS) football programs from 2010 to 2023. Key variables include total football spending, head coach salaries and bonuses, and win-loss records. Ordinary Least Squares (OLS) regression models were used to examine these associations, controlling for conference affiliation by distinguishing between the so-called power and non-power conferences. The results indicate that greater investment in football operations and coaching compensation is significantly associated with higher win percentages, particularly within power conference programs. However, the impact of financial investment on final rankings differs by conference …

An Examination Of The Stock Returns Of Top Partners During Of The 2024 Paris Olympic Games, Timothy Koba

Journal of Applied Sport Management

The International Olympic Committee generated $7.6 billion in revenue from 2017-2021, with 30% coming from The Olympic Partnership (TOP) Program marketing rights, which has grown from $96 million to $2.3 billion since 1985. In addition to the direct sponsorship costs, additional activation costs are incurred by the organization as they market, advertise, and highlight their product during the event they sponsor to achieve a financial return. The purpose of this study is to assess whether TOP partners outperform a matched non-partner during the 2024 Paris Olympic Games.

This study utilizes an event study methodology to create three event windows related …

A Content Analysis Of The Journal Of Applied Sport Management From 2009 To 2024, Jeffrey Petersen, Marshall Magnusen

Journal of Applied Sport Management

The Journal of Applied Sport Management (JASM), originally launched as the Journal of Sport Administration and Supervision in 2009, has published a total of 231 peer-reviewed manuscripts during its first 16 years. While many other journals within this field have been studied to better understand research topics, types, and impact, JASM has yet to be examined. This content analysis study explored 19 variables related to the research topics, methods, authorship, and impact of these articles, and provided important insights from both descriptive and inferential statistics regarding existing trends and opportunities for development for both the journal as a …