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Leadership Perceptions In Mid-Major Ncaa Athletics: Exploring Women's Teams Head Coaches' Experiences With Athletic Department Senior Staff, Sydnie A. Steele

Theses and Dissertations--Education Sciences

Leadership practices within NCAA Division I athletic departments can shape the professional climate, well-being, and stability of the coaching staff. Yet, limited research has explored how senior administrators influence the experiences of coaches who lead women’s teams at mid-major institutions. This phenomenological inquiry study explored how head coaches interpret their interactions with senior athletic department staff and how these relational dynamics inform perceptions of support.

Twelve Division I head coaches participated in semi-structured Zoom interviews about their experiences at former institutions. The interview protocol integrated the LMX-7 framework with open-ended questions to capture the significance of the head coaches’ lived …

Algorithmic Advantage: How Ai Is Reshaping Ncaa Recruiting Strategy And Athlete Mobility, Lawrence W. Judge, Marshall Magnusen

Journal of Applied Sport Management

Artificial Intelligence (AI) is transforming NCAA sports recruiting by offering scalable, data-rich tools that enhance how talent is identified, evaluated, and strategically pursued. Amid the complexities introduced by the transfer portal, name, image, and likeness (NIL) regulations, and rising recruitment costs, AI enables collegiate programs to make faster, more accurate, and financially informed recruiting decisions. Drawing on examples from emerging technologies and real-world institutional practices, the paper highlights the operational benefits of AI, such as efficiency gains, enhanced evaluation accuracy, and expanded reach to under-resourced or geographically remote athletes. At the same time, it critically explores challenges around algorithmic bias, …

From Enhancement To Substitution: A Strategic Provocation On Simulation-Based Sport, Grant B. Morgan, Andreas Stamatis

Journal of Applied Sport Management

Advances in artificial intelligence, large-scale machine learning, and simulation technologies are rapidly transforming how sport is played, analyzed, and consumed. To date, most scholarly and industry discussions frame these technologies as tools that enhance embodied sport by improving performance, officiating, media production, and fan engagement. This paper extends that conversation by posing a more provocative strategic question: under what conditions might simulation move from enhancement to substitution? Focusing explicitly on sport as a business and entertainment enterprise, we argue that many of sport’s core sources of cultural and economic value—uncertainty of outcome, narrative continuity, legitimacy, and collective meaning—are structurally …

Relationships Win: Human Connection Outperforms Data In Collegiate Athletics, Chris Corr

Journal of Applied Sport Management

Advanced analytics and artificial intelligence (AI) occupy an increasing position and function within the institutional setting of collegiate athletics. At both the departmental and programmatic levels, collegiate athletic stakeholders have consistently increased their reliance on AI and data within decision-making processes and strategic development. Given its importance to competitive success, AI interfaces such as machine-based learning, predictive analysis, and natural language processing has been increasingly integrated within the recruiting process of prospective and transfer athletes. However, while such reliance on data-driven strategies and predictive analytics hold competitive value within the talent identification and evaluation process, the relational role of the …

Artificial Intelligence As A Catalyst For Systemic Sport Ecology, Ugo Arbieu, Laís Carneiro, Sonia Tieo, Franck Courchamp

Journal of Applied Sport Management

Artificial intelligence (AI) is reshaping both sport management and environmental science, yet these developments have largely evolved in parallel. AI can serve not merely as a technical tool but also as a catalyst for systemic sport ecology, a field that integrates sport, digital innovation and environmental sustainability. Advances in discriminative, generative and agentic AI enable the synthesis of complex ecological and sport-related data, improving monitoring, forecasting, resource efficiency, policy design, and decision-making across scales. In doing so, AI offers a pathway beyond fragmented sustainability interventions and can support holistic approaches to the interconnected crises of climate change, pollution, and biodiversity …

Embodied Emotion At Scale: Sport As The Collective Emotion Laboratory For Human Development In The Age Of Ai, Hyun-Woo Lee, Junseok Kim, Yelim Yoo, Zhi Lu

Journal of Applied Sport Management

Sport represents humanity’s largest-scale emotion laboratory where intense competitive emotions are practiced within safe boundaries through collective participation. As artificial intelligence evolves to systematize virtual and digital experiences, sport's irreplaceable embodied practice of collective participation becomes more apparent, not less. This conceptual paper demonstrates how artificial intelligence can optimize emotional learning from large-scale sport experiences while highlighting, rather than replacing, their unique human development value. Authors propose a four-level framework positioning sport organizations as comprehensive emotional development centers that leverage AI-powered technologies, including video analytics capturing facial expressions, body movements, and collective synchrony, to systematize emotional intelligence development. The framework …

Exploring U.S. Sports Marketing Strategies For Maximizing A Fluid Fan Base, Dylan Houseworth

Walden Dissertations and Doctoral Studies

Fluid fandom, characterized by consumers’ shifting allegiances across players, teams, and organizations, has become increasingly prevalent within the U.S. sports marketplace. Many U.S. sports marketing managers lack clearly defined, evidence-based strategies for effectively engaging fluid fans, creating uncertainty around how to maintain brand loyalty, competitive positioning, and long-term organizational viability. Grounded in Stryker’s identity theory, the purpose of this qualitative pragmatic inquiry was to explore the strategies U.S. sports marketing managers use to engage and maximize a fluid fan base. A purposeful sampling of six sports marketing professionals from U.S.-based organizations was selected, with each participant required to have a …

A Multi-Case Study Exploring Ncaa Division I Athletic Departments’ Mental Health Culture, Kim Tolentino, Dana K. Voelker, Brent Oja, Sofia España Pérez, Sam Zizzi

Journal of Issues in Intercollegiate Athletics

Mental health and psychological well-being continue to be significant areas of concern for collegiate student-athletes. Researchers have identified the perceived barriers preventing student-athletes from using mental health services which include lack of knowledge, limited access, and perceived negative stigma (e.g., Harris & Maher, 2023; Yoon & Petrie, 2023). Organizational culture, loosely defined as a group’s accumulated shared learning (Schein & Schein, 2017), plays an important role in guiding the behaviors of its members. Developing a positive athletic department culture around mental health can, in turn, be beneficial to increasing student-athletes’ help-seeking behaviors. The purpose of this study was to explore …

Picturing Disparities: Unveiling Gendered Racism In Athletic Leadership Through Photo Elicitation, Eddie Comeaux, Ajhanai C.I. Keaton, Briana A. Savage, Dresden June Frazier, Sara Grummert

Journal of Issues in Intercollegiate Athletics

This study explored National Collegiate Athletic Association (NCAA) Division I athletic administrators’ views regarding the professional accomplishments of women athletic directors by race/ethnicity. More than 2,000 full-time athletic administrators (e.g., athletic directors, academic advisors/counselors for athletes, and coaches) responded to a photograph of and vignette about either a Black or white woman athletic director. The study found that although some athletic administrators were supportive of women athletic directors regardless of race, some showed signs of race evasiveness and stark differences in their perceptions of deservingness consistent with racial bias. These findings have implications for campus leaders and other higher education …

College Athlete Mental Health: Identifying Sources Of Support In Collegiate Athletics, Levone Lee, Lauren Beasley, Kaylee A. Palomino, Patricia M. Kelshaw, Joycelyn Kennedy, Deborah Chanan, Elinah Russell, Tarkington J. Newman

Journal of Issues in Intercollegiate Athletics

Despite having access to resources and services, college athletes continue to encounter negative mental health experiences and outcomes. Prior research has begun to identify key sources of social support within collegiate athletics, including teammates and athletic trainers. However, there is limited understanding of with whom college athletes feel most comfortable discussing their mental health. The current study aims to identify preferred sources of social support when athletes wish to discuss their mental health and, in turn, examine differences in preference among unique college athlete populations. In total, 247 college athletes participated in the study, representing eight universities within an NCAA …

2025-12-17 University Graduate Committee Meeting Minutes, Morehead State University. Faculty Senate., University Graduate Committee.

Faculty Senate Records

Meeting minutes from the University Graduate Committee from December 17, 2025.

Examining Diversity Messaging Practices Of Division I Athletic College Sports Communicators, David Cassilo

Journal of Issues in Intercollegiate Athletics

In recent years, college athletic communication departments have been tasked with more messaging related to race and diversity. This research used semi-structured interviews to understand the message creation practices of Division I athletic communication departments when generating diversity and social justice messaging. The research was examined within the context of the theory of racialized organizations. Interviews were conducted with 11 athletic communication staff members at Division I universities. Five themes were constructed related to diversity and social justice messaging of athletic communication departments at Division I universities. These are (a) a White world, (b) need to represent collegiate athletes, (c) …

Effects Of Fit Between Promotional Message And Regulatory Focus On Consumers’ Sports Betting Behavior: The Moderating Role Of Consumers’ Familiarity, Koo Yul Kim, Thilo Kunkel

UNLV Gaming Research & Review Journal

The sports gambling industry is an extremely competitive market. To attract more consumers, sports gambling platforms are primarily employing one of two customer acquisition strategies, namely ‘risk-free bet’ or ‘bonus money’ welcome offers. This research is built on regulatory fit theory to investigate the effectiveness of these two welcome offer strategies on consumers’ intentions to act on the offer. We further test the moderating effect of customers’ familiarity with online sports betting on their decision making. Findings of two experimental design studies demonstrate that the presence of regulatory fit between regulatory focus and promotional offers (i.e., message framing) positively affected …

Predicting The Unpredictable: Advancing Risk Management In Fitness Centers Through Data Science-Driven Judicial Outcome Modeling, Hongyoung Kim

Health, Exercise, and Sports Sciences ETDs

This study developed a prediction model of judicial outcomes in fitness exercise-related injury lawsuits to identify key factors influencing fitness centers’ success in litigation. Using 209 U.S. court cases from Westlaw, Phase One employed text mining and content analysis to identify legal variables. Phase Two applied descriptive statistics and multiple logistic regression to evaluate the combined influence of these variables on judicial outcomes. For the multiple logistic regression analysis, the sample size was reduced to 184 cases after excluding 25 remanded cases.

Results showed that victim behavior, hazardous facility conditions, and enforceable waivers or exculpatory clause defenses significantly predicted judicial …

Social Media Classifications: The Impact On Sports Content Consumption, Katie Schmitz

Honors Projects

This study examines how classifications of social media content influence consumer engagement within the context of collegiate athletics. Focusing on the Bowling Green State University football team's official Instagram account, the research analyzes posts from the 2025 football season by exploring how content type, post format, and engagement metrics relate to visibility and reach. Guided by theoretical frameworks including vividness, interactivity, and the Theory of Planned Behavior, the study employs a quantitative analysis using publicly available engagement metrics. This research contributes to growing literature on sport and social media by addressing a gap in classification-based engagement analysis. Findings provide a …

An Introduction To The Ai Special Issue And A Modern Framework For Ai In Sport Management, Jun Woo Kim, Vitaly Ford

Journal of Applied Sport Management

This paper introduces the special issue while also exploring the theoretical foundations and practical applications of AI in sport management, guided by Artificial Intelligence: A Modern Approach (Russell & Norvig, 2021). The manuscript examines AI’s evolution from rule-based systems to large language models (LLM)–driven intelligent agents and classifies the technology into five major subfields—machine learning, natural language processing, computer vision, reinforcement learning, and AI agency. Using real-world sport industry examples and recent academic research, this paper presents a modern taxonomy of AI’s role in sport management, articulates managerial implications, and outlines future research directions necessary for sustainable and ethical integration …

Perceived Organizational Support Of High-Performance Support Staff Members In Professional Soccer Organizations., Erica B. Thompson

Electronic Theses and Dissertations

The purpose of this study was to explore perceived organizational support among high-performance support staff (HPSS) within professional soccer organizations. Specifically, this study examined how HPSS define organizational support, identified factors that shape their perceptions, explored organizational challenges they experience, and analyzed how those challenges intersect with their perceptions of support. Organizational Support Theory (OST) and its central construct, Perceived Organizational Support (POS), served as the theoretical framework guiding this study. OST assumes employees form global beliefs about the extent to which their organization values their contributions and cares about their well-being. To address the study’s purpose, a basic interpretive …

An Exploration Of Factors Associated With Sport Fan's' Choice Of Ticketing Platforms., Jacob Owsley

Electronic Theses and Dissertations

This research study examined key experiential and demographic factors associated with sport consumers’ choice of online ticketing platforms. The research applied the technology acceptance model (TAM) to examine how trust, official sponsorship, user interface design, and price consciousness are associated with consumers’ choice between different online ticketing platforms.. Data were collected from 312 adult sport consumers in the United States through an online survey distributed across six Reddit communities focused on ticketing or research activities. Participants included individuals who bought tickets to professional sports events and attended these events during the last 12 months. The expert review process and two …

Motivators And Work Role Satisfaction Among A Post-Pandemic Multi-Generational Sports And Entertainment Industry Workforce, Christopher J. Kinnan

Dissertations

This quantitative causal-comparative study explored intrinsic and extrinsic motivators and work-role satisfaction among a post-pandemic, multigenerational workforce in the North American sports and entertainment industry. Using an adapted version of the Sports Grounds Safety Authority’s (SGSA, 2022) Evaluation of Systematic Stewarding Challenges instrument, the study analyzed data from 560 participants representing safety, security, and service roles across sports and entertainment venues. The research examined generational differences in motivation, satisfaction, and barriers to retention within the framework of Human Capital Theory, Herzberg’s Two-Factor Theory, and Self-Determination Theory.

Principal component and confirmatory factor analyses verified the reliability and validity of the adapted …

Integrating Data Analytics: Exploring The Best Methods To Evaluate Players’ Performance To Help Gain A Competitive Advantage On The Football Field, Tanner F. Fountain

Finance Undergraduate Honors Theses

To succeed in the world of sports, leaders need to uncover and utilize any advantage possible in order to gain a competitive advantage over their competition. I discuss how leaders of a sports organization, specifically within the Arkansas Razorback football program, implement the use of analytics on and off the field, as well as how they use their data to create visuals, find potential strengths and weakness, and ultimately help them be more prepared for gameday. Using my personal experience as a Student Analyst for the Razorbacks, along with supplementary information, I share the latest tactics and the strategies for …

Beyond Baseball: A Case Study On The Multipurpose Venue Management Practices Of Giants Enterprises, Collette Grace Madden

Experience Industry Management

The success of sports organizations no longer relies on team performance and game attendance. Giants Enterprises utilizes many guest engagement and destination development strategies to expand the brand reach of the San Francisco Giants. The purpose of this study was to examine how Giants Enterprises has positioned Oracle Park and Mission Rock as premier event destinations beyond baseball, with a focus on best practices in event diversification, experience design, and placemaking. A case study was conducted on Giants Enterprises to analyze what event diversification, experience design, and placemaking tactics were utilized as well as their effectiveness. The results of this …

The Impact Of The Covid-19 Pandemic On National Hockey League Fan Attendance, Ramon E. Rivera

Electronic Theses, Projects, and Dissertations

The COVID-19 pandemic struck swiftly around the world, causing several societal functions and normalcies to adapt or shut down completely. This culminating project explores the effects of COVID-19 on arena fan attendance of the National Hockey League (NHL). This project was guided by the following three research questions: Q1 – How did the NHL arena closures affect fan attendance during the COVID-19 pandemic? Q2 – What factors influenced NHL fan arena attendance before the start of the COVID-19 pandemic? Q3 – What factors impacted the NHL arena fan attendance after the conclusion of the COVID-19 pandemic? An empirical model developed …

The Bandwagon Model, Dean A. Williams

All Dissertations

Professional sports teams are in the entertainment market where owners of teams invest in players with the hopes of converting their talents into wins, and in turn, added revenues for their team. To gain an understanding of the incentives that shape these team talent investment decisions, prior economists have created theoretical models of professional sports leagues that give predictions regarding the cost to acquire talent, and the winning percentage of teams from different market sizes. These models are then used to show how team talent investment decisions change once professional sports leagues implement policies such as first-year player drafts, salary …

The Role Of Apparel In College Student Athletic Affiliation, Robin Hardin, Michelle L. Childs

Journal of Applied Marketing Theory

Athletics is often considered the virtual front porch of a university, as it is often the most recognizable aspect of a college or university. This study examines how college students use apparel to affiliate with their university’s athletic brand. Results revealed three key factors influencing athletic-related merchandise preference: fashionable appeal, uniqueness, and official merchandise. Further analysis found that merchandise featuring official logos, colors, and recognizable branding elements significantly enhances consumers’ ability to associate with the university’s athletics brand. Gender differences emerged in preferences for fashionable items, with men showing greater interest. These findings provide valuable insights for marketers and university …

Risk Exposure And Stakeholder Oversight In College Sports: Lessons From A Lightning Incident, John J. Miller Dr., Jason W. Lee Dr., Elizabeth A. Gregg, Jeffrey F. Levine

The COSMA Journal

The management of collegiate athletic events increasingly demands systematic approaches to risk identification, assessment, and mitigation, yet risk management education within athletics remains inconsistent. As a result, athletic directors, coaches, and facility managers frequently lack the formal preparation necessary to design and implement effective risk management policies, thereby exposing institutions to operational disruption and legal liability. Severe weather events, particularly lightning storms, underscore the importance of integrating legal principles such as duty of care, premises liability, and foreseeability into institutional planning. This case study, based on a real-life incident, shows that athletic administrators, often with limited formal training in risk …

The Great Divide – A New Leader, A New Identity? Examining A Mascot Controversy And The Role Of The New Coach In School Rebranding, Jason W. Lee, Elizabeth A. Gregg, John J. Miller

The COSMA Journal

Divisive school imagery can significantly impact academic branding while raising ethical concerns. In the presented case study, issues such as those encountered by Marty Lundy, a newly hired head football coach, are addressed as he faces divisive imagery at his new school. As Marty is aware of the divisive nature of his school's imagery, he must navigate the challenge of balancing the school's tradition and community heritage with the need to promote a welcoming environment and address the potential impact on the school's reputation. Consequently, this case study encourages examining various brand communication and ethical strategies necessary for addressing such …

Exploring Communication Strategies With Esports Fans: Signaling Physical Location And Popularity, Gavin Nolin, Ismail Karabas, Skylar King

Faculty & Staff Research and Creative Activity

Purpose

Using signaling theory as a theoretical foundation, this study aims to investigate how consumers respond to message framing emphasizing physical location and popularity of an esports team. Additionally, this research looks at how power distance belief, need for uniqueness, sense of power and pride in community are associated with consumer intentions (e.g. support likelihood, watch likelihood, follow on social media likelihood) as a function of physical location versus popularity-signaling in team communication with prospective fans. Design/methodology/approach

This research uses an experiment to test the effects of physical location and popularity-signaling on consumer intentions toward an esports team, as well …

Mapping The Importance Of Sports Facilities For Football Clubs: A Bibiiometric Insight, Imane Terhzaz, Abderrahim Rharib

Journal of Global South Sport Studies

This study presents a comprehensive overview of existing research on the relationship between sports facilities and the professionalization of sports clubs. The role of sports facilities has been increasingly acknowledged as critical to the organizational growth and competitive advantage of sports clubs. However, uncertainty remains regarding the effectiveness of investments in facilities and their impact on club development. Using the R-tool namely Bibliometrix, which offers a structured workflow for conducting bibliometric analysis, we analyzed a dataset of 535 articles published between 1988 and 2024 and indexed in the Web of Science database. The findings reveal a stabilization in research output …

A Qualitative Study Of College Student-Athletes Using The Job Demands-Resources Model: A Case For Understanding Student-Athletes As Employees, Michael Spooner, Asia Eaton, Anthony Weems, Tiffany Munro

Journal of Athlete Development and Experience

This research conceptualizes the NCAA Division I student-athlete position as similar to a position of employment utilizing the Job Demands-Resources (JD-R) model developed by Bakker & Demerouti (2017) from the field of Industrial-Organizational Psychology. We utilize qualitative methods to conduct an exploratory study that assesses the characteristics of student-athletes through analysis of perceived role demands, role resources, and personal resources using a sample of using a sample of 30 student-athletes (15 men, 15 women) at mostly large Division I universities across the U.S. Data were analyzed utilizing thematic analysis and revealed the various demands that student-athletes faced, as well as …

From Isolation To Integration: The Influence Of Community Engagement With Special Olympics On Ncaa Athletes Experiencing Role Conflict, Grace Fetherstonhaugh, Kirsten Hextrum

Journal of Athlete Development and Experience

Role conflict is prevalent for college athletes across varying competitive levels, sport types, and identities. Recent reform to the collegiate athletic model, such as enabling college athletes (CAs) to profit from their Name, Image, and Likeness, may create additional demands and conflicts for participants. Despite the plethora of research into college athletes’ experiences with role conflict, few studies examine possible solutions. This study offers a novel intervention to role conflict through a community engagement (CE) program. Short, immersive, contributions to one’s local environment can improve social connections, limit negative mental health effects, and generate a higher sense of purpose, all …