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Women's Golf: An Academic Perspective, Kelly Price-Rhea Jan 2017

Women's Golf: An Academic Perspective, Kelly Price-Rhea

ETSU Faculty Works

You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price

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A New Year, Richard C. Crepeau Jan 2017

A New Year, Richard C. Crepeau

On Sport and Society

It is a new year in the world of sport and in just two weeks there have been a number of notable events and achievements. Yesterday there were two remarkable NFL playoff games that once again remind us of the unpredictability of sport and the excitement that is generated by it. Both games ended in dramatic fashion.

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2017-January-07-Justice Turner, University Marketing And Communications, East Tennessee State University Jan 2017

2017-January-07-Justice Turner, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

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Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried Jan 2017

Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried

Sport Management Faculty Publications

The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …

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What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc Jan 2017

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.

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Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher Jan 2017

Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher

Sport Management

Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculations point to, before a board meeting of the owners next week.

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Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha Jan 2017

Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha

Sport Management

This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.

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Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2017

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

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2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University Jan 2017

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

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Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations Jan 2017

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

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Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton Jan 2017

Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton

Sport Management

No abstract provided.

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Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations Jan 2017

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

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Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations Jan 2017

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

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Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations Jan 2017

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

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Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations Jan 2017

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

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A Holistic Performance Assessment Of English Premier League Football Clubs 1992–2013, Daniel Plumley, Robert Wilson, Simon Shibli Jan 2017

A Holistic Performance Assessment Of English Premier League Football Clubs 1992–2013, Daniel Plumley, Robert Wilson, Simon Shibli

Journal of Applied Sport Management

This paper devises and tests a statistical model (the PAM) to measure the financial and sporting performance of professional football clubs. The PAM has been applied to a longitudinal data set of English football clubs (21 clubs between 1992–2013) to identify trends in performance. The results show that a small number of clubs have created an imbalance within English football and that there has been evidence of a “financial crisis” at individual clubs. For the majority of clubs, overall performance appears to vary over time in cycles. In addition to measuring holistic performance of professional football clubs in England, the …

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Motivation, Satisfaction, And Retention Of Sport Management Student Volunteers, James E. Johnson, Chrysostomos Giannoulakis, Nathan Felver, Lawrence W. Judge, Pierce A. David, Beau F. Scott Jan 2017

Motivation, Satisfaction, And Retention Of Sport Management Student Volunteers, James E. Johnson, Chrysostomos Giannoulakis, Nathan Felver, Lawrence W. Judge, Pierce A. David, Beau F. Scott

Journal of Applied Sport Management

Sport management programs often partner with intercollegiate athletic departments or community sport organizations to provide student volunteers. Motivating, satisfying, and retaining the student population may constitute a challenge for academic program stakeholders. The purpose of this study was to examine the relationship between motivation, satisfaction, and retention of volunteers at undergraduate sport management programs. Three hundred and twenty-two undergraduate students from five Midwestern institutions completed a 46-item questionnaire assessing their volunteer motivation, satisfaction, and retention. Results indicated students were predominantly motivated to volunteer by Love of Sport and Career motivation factors. Career, Social, Understanding, and Enhancement motivations significantly aided in …

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Examination Of Drinking Habits And Motives Of Collegiate Student-Athletes, Elizabeth A. Taylor, Rose Marie Ward, Robin Hardin Jan 2017

Examination Of Drinking Habits And Motives Of Collegiate Student-Athletes, Elizabeth A. Taylor, Rose Marie Ward, Robin Hardin

Journal of Applied Sport Management

Universities across the United States have reported consistently high rates of alcohol use and abuse among students during the past 20 years. The college student alcohol consumption level is considered an important public health concern. The increase in problematic drinking seems to be campus wide, but there is an understudied at-risk demographic—collegiate student-athletes. The purpose of this study is to examine student-athletes’ motives for alcohol consumption, drinking patterns, and alcohol-related negative consequences. Student-athletes (N = 283) from five Midwestern universities completed an online questionnaire assessing this behavior. Male student-athletes reported higher levels in all three categories than females. In addition, …

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Paying For Protection: The Effects Of Having An Elite Left Tackle, Quinn Andrew Wesley Keefer Jan 2017

Paying For Protection: The Effects Of Having An Elite Left Tackle, Quinn Andrew Wesley Keefer

Journal of Applied Sport Management

We exploit relatively new data collected by the NFL, since 2009, on the number of hits taken by a team’s quarterback to estimate the benefits and costs of employing an elite left tackle. We model the effect of an elite left tackle using a system of equations, which is estimated with seemingly unrelated regressions. Our system of equations considers quarterback hits, yards gained, and the probability of a quarterback injury. Overall, an All-Pro left tackle increases offensive production by 106 yards, or 8.5 points, and reduces the probability a team’s quarterback misses a game due to injury by 10.3 percentage …

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Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough Jan 2017

Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough

Journal of Applied Sport Management

The purpose of this study was to examine the extent to which environmentally themed activities within an intercollegiate sport context impact fan engagement. A total of 557 fans responded to an online survey measuring fan connection to the athletic department, environmental values, expectations for environmental activities, event and at home environmental behaviors, perceptions of profile enhancement, and recall of environmental sponsors and major initiatives. Results found that fans expected athletic department environmental action and they help with favorable perceptions about the athletic program and university and influenced at event and home behaviors. Cluster analysis identified two clusters based on high …

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Outcomes-Based Career Preparation Programs For Contemporary Student-Athletes, Kristina Navarro, Heather Mccormick Jan 2017

Outcomes-Based Career Preparation Programs For Contemporary Student-Athletes, Kristina Navarro, Heather Mccormick

Journal of Applied Sport Management

Framed from a constructivist approach, this manuscript draws from Savickas’ (2005) Theory of Career Construction to assess programmatic development and mastery of learning outcomes in preparation for life after higher education. Utilizing a mixed-method approach, findings outline recommendations for campusbased practitioner programming informed from the voices of NCAA Division I football student-athletes.

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To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass Jan 2017

To Charge Or Not To Charge: Examining Stakeholder Perceptions Of Nonrevenue Sports Ticketing Policies, Peyton Stensland, Jordan Bass

Journal of Applied Sport Management

All across college campuses, dozens of intercollegiate sports teams compete each year. It is assumed that attendance will vary across these sports for a number of factors. However, the impact of one organizationally controlled factor (choosing to ticket the event or not) has not been explored in the literature. In this study, the authors examined the ticketing practices of intercollegiate athletics departments. A qualitative interview approach was utilized to explore the importance and implications of ticketing practices of intercollegiate athletics departments. Terms such as reputation, legitimacy, and value were used to describe the reasoning behind whether or not to charge …

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The Reputation Playbook: Exploring How Reputation Can Be Leveraged To Improve Recruiting Effectiveness In Ncaa Men’S Basketball, Marshall J. Magnusen, Charn P. Mcallister, Jun Woo Kim, Pamela L. Perrewé, Gerald R. Ferris Jan 2017

The Reputation Playbook: Exploring How Reputation Can Be Leveraged To Improve Recruiting Effectiveness In Ncaa Men’S Basketball, Marshall J. Magnusen, Charn P. Mcallister, Jun Woo Kim, Pamela L. Perrewé, Gerald R. Ferris

Journal of Applied Sport Management

Reputation is a critical factor in the recruiting process. Organizational reputation also is a complex variable. Different dimensions of reputation may play very different roles in attracting recruits. In this study, a multidimensional (i.e., performance, character/integrity, support) reputation model is used to predict male basketball recruits’ university choice. Data were collected on the ESPN Top 100 male high school athletes recruited to NCAA Division I basketball programs for each year from 2010–2014 (n = 500). Probit regression analyses using maximum likelihood estimation predicted to what extent each reputation-based dimension affected the likelihood of an athlete selecting a university.

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Reinvestigating The Impact Of Conference Realignment On Rivalry In Intercollegiate Athletics, Cody T. Havard, Daniel L. Wann, Timothy D. Ryan Jan 2017

Reinvestigating The Impact Of Conference Realignment On Rivalry In Intercollegiate Athletics, Cody T. Havard, Daniel L. Wann, Timothy D. Ryan

Journal of Applied Sport Management

The current study investigated the influence of a U.S. intercollegiate team competing in a new conference for multiple seasons on fan perceptions of rival teams and likelihood of considering anonymous aggression toward rival teams. Fans of teams that changed conferences during conference realignment reserved stronger negative perceptions of the former rival on factors involving on-field competition and stronger negative perceptions of the current rival on factors involving off-field competition. Additionally, fans were more likely to consider committing anonymous acts of aggression against the former rival team than the current rival team. Implications and directions for future study are discussed.

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Applying Customer Lifetime Value To Major League Baseball Season Tickets, John T. Drea, Lucas Marlow, Lauren K. Mense Jan 2017

Applying Customer Lifetime Value To Major League Baseball Season Tickets, John T. Drea, Lucas Marlow, Lauren K. Mense

Journal of Applied Sport Management

Customer lifetime value (CLV) is a commonly used metric for assessing marketing performance among businesses; however, there is little evidence of the use of CLV in Major League Baseball (MLB). The authors provide a methodology for calculating CLV for season ticket buyers to properly account for all direct revenue streams for a fan attending an MLB game, including ticket, concession, parking, and auxiliary revenues. Applications for customer lifetime value for MLB teams includes measuring the effectiveness of marketing activities, identifying seating that is over/under priced, and assisting in the management of fan experiences.

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The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii Jan 2017

The Case For A Complete Model Of Strategic Resource Utility In Sport And Entertainment Management, Theodore M. Hayduk Iii

Journal of Applied Sport Management

A complete model of strategic resource utility can be useful for managers in the sport and entertainment industry. In recent years, this industry has been characterized by rapid evolution, high fragmentation, and ubiquitous digitalization, which all highlight the importance of making rapid and informed strategic decisions. Thus, the complete model will help managers quantify their firm’s resource bundle and use a common language during the strategic decision making process. Two industry-specific examples are given to facilitate interpretation of the complete model. Subscribe to JASM

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Tomorrow’S Fans Gone Today: Assessing Constraints To Student Attendance At College Football Games, Jason Simmons, Nels Popp, Chad Mcevoy, Steven Howell Jan 2017

Tomorrow’S Fans Gone Today: Assessing Constraints To Student Attendance At College Football Games, Jason Simmons, Nels Popp, Chad Mcevoy, Steven Howell

Journal of Applied Sport Management

The purpose of this study was to assess constraints to student attendance at college football games. Surveys were distributed on and around six college campuses (2 “Power 5”, 2 “Group of 5”, 2 FCS) during a college football game. Using intercept sampling, students not in attendance at the game were asked to rate the extent to which 33 constraints affected their decision not to attend. Results revealed differences in constraints based on conference tier affiliation, frequency of game attendance, and timing of decision not to attend. Implications for practitioners are discussed. Subscribe to JASM

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Best Practices In Athletic Donor Relations: The Ncaa Football Bowl Subdivision, Liz Wanless, David A. Pierce, J. Michael Martinez, Heather J. Lawrence-Benedict, Nick Kopka Jan 2017

Best Practices In Athletic Donor Relations: The Ncaa Football Bowl Subdivision, Liz Wanless, David A. Pierce, J. Michael Martinez, Heather J. Lawrence-Benedict, Nick Kopka

Journal of Applied Sport Management

The purpose of this investigation was to identify best practices in intercollegiate athletic donor relations for the National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS). Neither philanthropy research nor athletic fund-raising research presents a contemporary model of donor relations best practices. Additionally, athletic development tactics are given little attention in evidence-based literature. To investigate this topic, three rounds of the Delphi method were completed by 17 intercollegiate athletic development directors in the FBS. Forty-two best practices for donor acquisition and 38 best practices for donor retention and upgrade emerged. Implications for intercollegiate athletic development campaigns are addressed. Subscribe to …

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Enhancing Women’S Participation And Advancement In Competitive Cycling, Marlene A. Dixon, Jeffrey A. Graham, Allyson C. Hartzell, Katherine Forrest Jan 2017

Enhancing Women’S Participation And Advancement In Competitive Cycling, Marlene A. Dixon, Jeffrey A. Graham, Allyson C. Hartzell, Katherine Forrest

Journal of Applied Sport Management

While male participation in competitive cycling in the United States has grown tremendously, a lack of growth in female participation indicates there are discouraging factors at play. Critical examination of sport organizations can reveal structures and policies that exclude women from full participation. This study critically examines USA Cycling’s racing structure and policies with the goal of identifying exclusionary practices that might reduce women’s participation and advancement in competitive cycling. Using multiple data sources, including interviews with 10 competitive female cyclists, this study revealed multiple practices that strongly discourage women’s advanced participation in competitive cycling. Suggestions for practice are offered. …

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Sport And Social Development: Evaluating A Professional Sport League’S Domestic Violence And Sexual Abuse Camp, Stephen Hills, Matthew Walker Jan 2017

Sport And Social Development: Evaluating A Professional Sport League’S Domestic Violence And Sexual Abuse Camp, Stephen Hills, Matthew Walker

Journal of Applied Sport Management

We explore the use of sport to address the sensitive issue of domestic violence and sexual abuse (DVSA) by evaluating a professional sport league’s pilot DVSA Camp in the United Kingdom. The league served as a hook to engage target groups before using the sport as an analogy to educate on DVSA. We found the DVSA camp had a limited effect on participants’ knowledge about and beliefs toward DVSA, but was able to engage an at risk target group and increase awareness of DVSA. Certainly, greater engagement is required to address serious social issues if behavioral change is the goal. …

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