Digital Commons Network^™

Community Engagement At Technological University Dublin: Report On Piloting The Tefce Toolbox., Emma O'Brien, Thomas M. Cooney, Ninoslav Šćukanec Schmidt

Reports

Traditionally, the three central roles identified for higher education are frequently listed as learning and teaching, research and scholarship and engagement with society. Within Technological University Dublin (TU Dublin) we have recognised that these roles are interconnected and should not be approached in isolation and should not remain in silos. Rather, these areas should be integrated and embedded across core university activities. In doing so, community engagement becomes a real way of engaging students, faculty and community partners in areas of mutual interest and concern. For the student, it develops understanding, an opportunity for application, and a range of learning …

Volume 12.1 Complete Issue

Journal of Applied Sport Management

File includes front matter, six articles, and back matter.

College Student Engagement On Campus: Attending Collegiate Sports Events, Nur Islamiah Mohamad Fuad

Electronic Theses and Dissertations

While attending collegiate sports events is part of the college experience, especially in the United States, there is a decline in students’ attendance at collegiate sports events shown in the past years. The purpose of this study is to (1) investigate college students' experience in attending collegiate sports events, (2) identify college students’ motivations and constraints in attending collegiate sports events, and (3) recognize possible strategies to improve collegiate sports events attendance and engagement on college campuses. A qualitative research approach, focus group, was used to facilitate discussion and interaction with a group of students sharing their experiences and perspectives …

Where Do We Go From Here? A Forward-Thinking Vision For Physiology Undergraduate Education, Nancy M. Aguilar-Roca, Lisa C. Anderson, Anne R. Crecelius, Michelle B. French, Katie Johnson, Jenny L. Mcfarland, Jennifer Rogers, Claudia I. Stanescu, Erica A. Wehrwein

Health and Sport Science Faculty Publications

This paper is a summary of the special collection of papers in Advances in Physiology Education dedicated to the Physiology Majors Interest Group (P-MIG). P-MIG is a new and vibrant community (1, 2) of educators and administrators who are united by the common goal of creating physiology courses, curricula and programs that will prepare our students for the future. It is an independent consortium that welcomes anyone interested in physiology education at the level of the undergraduate degree in physiology and physiology-related fields. As demonstrated by this special collection of papers of Advances in Physiology Education, P-MIG has already made …

The Perpetuation Of Nineteenth Century Amateurism As A British Virtue In Modern Olympic Track & Field, Katrina Marie Smith

CGU Theses & Dissertations

This thesis explored the financial plight of modern track and field from a historical perspective. Historically, track and field was governed by organizations originally founded on the concept of amateurism. These organizations included the International Olympic Committee, the International Amateur Athletic Federation (now called World Athletics), the Amateur Athletic Union, Amateur Athletic Association, and amateur athletic clubs of Britain. From the mid-nineteenth century to the 1970s, amateurism dominated track and field worldwide beginning in Britain. In order to understand the financial structure of track and field historically, this thesis endeavored to examine amateurism as a British virtue.

Sports Leadership And Administration Program Annual Report 2019-20, Joseph N. Cooper, Shantal Petrie, Tara Parker

Sports Leadership and Administration Publications

The SLA Program is designed to foster critical consciousness among future leaders in sport and preparation for successful pursuits in sport administration, marketing, finance, management, and recreation.

Mission of the Program: The mission of the SLA Program is to cultivate equity-minded, character-driven, and transformational leaders who will positively improve society through sport.

Vision Statement: The vision of the SLA Program is to be the premier space and place for producing life-changing and society-shifting leaders in sport.

College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie

Honors Theses and Capstones

No abstract provided.

London Calling: A Semester In The World's Sporting Capital, Jacob K. Tingle, Callum Squires, Randall J. Griffiths

School of Business Faculty Research

This case follows four American college students from a small, Liberal Arts institution during a semester-long, faculty-led study abroad trip to London, England. The case presents the experiences of these students as they integrate into London society. Mainly viewed through the lens of sport, the students encounter many differences to their preconceived notion of how sports work, providing an obvious platform for discussion and comparison of how sport is organized in different parts of the world. Specifically, the case offers students the opportunity to learn about new sports they may not have encountered before, evaluate the U.S. system of sport …

Exploring Referee Abuse Through The Lens Of The Collegiate Rugby Coach, B. L. Jacobs, Jacob K. Tingle, B. D. Oja, M. A. Smith

School of Business Faculty Research

Referees are valuable contributors to the legitimacy of a sporting contest. Despite this, abuse in sport has become a growing concern and is regularly noted as an obstacle with which referees must contend. Continued abuses have been associated with referee discontinuation and have been noted as a detrimental influence in the recruitment and retention of referees. Sporting organizations, coaches, and players all feel the impact when there is an inadequate supply of referees. Coaches have been noted as a primary perpetrator of referee abuse; thus, in this study, the authors utilize a phenomenological approach to explore perceptions of referee abuse …

Instant Replay In The National Basketball Association, Jacob K. Tingle

School of Business Faculty Research

In this chapter the use of instant replay in the National Basketball Association (NBA) is described. After detailing the historical evolution of replay in the NBA, the chapter explores the impact of legal and illegal gambling on the expanded use of replay, followed by a section on media perceptions, an explanation of real or perceived bias amongst NBA referees, and concludes with a description of the NBA Replay Center. Similar to the National Football League, the NBA has utilized some form of replay technology for multiple decades, and how the league approaches the use of video technology to train and …

Systemic Barriers And Facilitators Of Help-Seeking And Highly Performing Individuals In Business And Sports, Jonathan N. Weller

Theses and Dissertations

The mental health and wellbeing of highly performing individuals in business and sport demands attention due to the high costs (personal and financial) that disruptions can create for these individuals and their organizations or teams. Utilizing 13 interviews with support professionals (e.g., executive coaches, psychologists), this study explored factors affecting help-seeking and wellbeing amongst high-performing athletes and executives, consequences of not seeking help, and similarities present in business and elite sports environments. Themes including stigma, career consequences, logistics, culture, and isolation of leadership were identified as factors inhibiting help-seeking and wellbeing. Service delivery factors, organizational resources and policies, and leadership …

The Effect Of Use Of Text Messaging On Soccer Fans’ Behavior (The Case Of Iranian Professional League-Persian Gulf League), Reza Mohammadkazemi Dr., Saeed Kardar Dr., Mahnaz Pouriz Ms.

AMTP Proceedings 2020

The purpose of study is to identify the effect of mobile marketing on the Top Iranian Football Clubs fans’ behavior in 2019-2020 season. The statistical population are the spectators who had signed up in the fan online system and had watched one of games in the stadium. As an accurate number of the statistical population could not be determined, a statistical population of 396 was considered based on the Morgan’s table. In this study, the author collects data on the behavioral loyalty, attitudinal loyalty, and mobile marketing using survey. The cross-sectional regression estimation used to analyze the data. The findings …

Metisentry E-Sports Project Honors Forum, Dylan Meyer, Michael Ciarvarella, Ben Stephens, Michael Farkas, Miya Timura

Williams Honors College, Honors Research Projects

Our group, as part of the CBA Honors Integrated Business Forum, was chosen to work with the Service as a Software company MetiSentry. We are required to help them create some type of software to capitalize on the growing e-sports market. We will be researching the current state, as well as the future state, of the e-sports community and determining the most effective way to capitalize on the growing market. This will culminate in a presentation to MetiSentry at the end of the Spring 2020 semester.

Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz

WCBT Faculty Publications

The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Społeczna Odpowiedzialność Przedsiębiorstw Sportowych Na Przykładzie Klubów Ekstraklasy W Piłce Nożnej, Grzegorz Botwina

Monografie/Monographs

Autor przedstawia społeczną odpowiedzialność przedsiębiorstw (CSR) w klubach najwyższej ligi rozgrywkowej polskiej piłki nożnej, tj. Ekstraklasy. Praca zawiera wyczerpujący przegląd literatury przedmiotu dotyczącej CSR w sporcie na podstawie bazy SCOPUS. Została przygotowana na podstawie badań jakościowych prowadzonych we wszystkich 16 klubach Ekstraklasy w sezonie 2017/2018. Metoda badań obejmowała trzy etapy: analizę danych zastanych oraz wywiady częściowo ustrukturyzowane z przedstawicielami klubów i trzech najważniejszych grup interesariuszy. Analizuje przejawy społecznej odpowiedzialności przedsiębiorstw, interesariuszy klubu piłkarskiego, a także motywy podejmowania działań związanych z CSR.

Strategies For Increasing Revenues For Sun Belt National Hockey League Teams, Dewey Gantz

Walden Dissertations and Doctoral Studies

Failure to increase revenues negatively impacts the sustainability and viability of businesses on a long-term basis. Some organizational leaders of the United States Sun Belt National Hockey League (NHL) teams do not possess the skills or experiences to take advantage of the opportunities developed from successful business applications to increase revenues. Grounded in Porter's 5 forces model and Porter's competitive strategy theory, the purpose of this qualitative multiple case study was to explore strategies used by organizational leaders of Sun Belt hockey teams to increase revenues. The participants comprised 5 organizational leaders from NHL teams located in Sun Belt locations …

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

Diversity And Consumption: Evaluation Of The Research Papers On The Lgbt Community In Top Marketing Journals, Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, Ricardo Teixeira Veiga

Atlantic Marketing Journal

The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.

2020 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2020.

Leading The Way: Investing In Management Development For Sme Productivity And Growth: Appendices, Expert Group On Future Skills Needs, Deirdre Mcquillan, Thomas Cooney, Ciara Nolan, Osa Godwin Osaghae, Lorraine Sweeney, Wale Rashwan

Reports

No abstract provided.

Incentivizing And Re-Engaging Lapsed Health Club Members, Teresa Hurley, Corinne Faure, Seamus Kelly

Articles

Purpose – This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined reengagement intentions and re-engagement behavior in isolation, no research could be located which examined both simultaneously and the impact of promotion incentives in the health and fitness industry.

Design/methodology/approach – Study A (mail survey) examined re-engagement intentions of one hundred lapsed members of a medium size suburban health club. Study B (an experimental field study) measured actual true re-engagement behavior using price …

Revisiting The Beneficiaries Of The Scotus Ruling Striking Down Paspa, Sam Fullerton, Ronald Dick, Michael Mccall

AMTP Proceedings 2020

A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now have legalized sports gambling. Initial research into the consequences of this ruling identified 12 potential beneficiaries. Subsequent research entailing an assessment of new literature and a survey of executive opinion involving a number of marketing executives who work within the field of sports marketing expanded the findings from the earlier study. This extension of the preliminary study found 14 beneficiaries rather …

Sport Event Sponsorship Management From The Sponsee’S Perspective, Ashlee Morgan, Tracy Taylor, Daryl Adair

Research outputs 2014 to 2021

Sponsorship plays a critical role in the delivery of major sport events. To date, the majority of sponsorship research has focused on the sponsors’ perspective or consumer responses. Drawing upon brand alliance literature and relationship marketing theory, this paper discusses learnings from the management of sponsor-sponsee relationships at a major sport event. We provide insights from the sponsee (i.e., the event) perspective: this is intended to further our understanding of relationship management in the context of event sponsorship, as well as providing practical information for both event industry and sport industry practitioners. This case study produced three main findings in …

Volunteer Motivations, Satisfaction, And Future Intent: A Comparative Analysis Between Student-Athletes And Service-Learning Students, Tiesha R. Martin, Mark Slavich, Jennifer L. Gellock

Journal of Athlete Development and Experience

Developing socially responsible and civically engaged citizens has been a priority of higher education in the United States since its conception. As an extension of higher education, intercollegiate athletics has been tasked with the same objective. One method to accomplish this objective is student-athletes’ engagement in community service. With the growing amount of attention placed on community service, it is becoming increasingly important to understand student-athletes’ volunteer experiences, in order to help administrators better coordinate impactful service opportunities for student-athletes. Using functionalist theory as a framework, the purpose of this study was to assess student-athletes’ motivations to volunteer, satisfaction with …

Are Athletes Addicted To Their Identity? The Development And Validation Of The Athletic Identity Addiction (Aia) Scale, Matt R. Huml, Calvin Nite

Journal of Athlete Development and Experience

The purpose of this study was to develop a reliable and valid instrument for assessing the extent to which athletic identity is related to the tenets of addiction. Specifically, it was investigated whether athletes experience a behavioral addiction regarding their participation and involvement in sport. A total of 576 athletes (118 student-athletes, 458 former student-athletes) were included within a two-phase study. The first phase focused on crafting and testing the instrument, while the second phase refining the instrument for validity and reliability. Results indicated a four-factor solution comprising the Athletic Identity Addiction (AIA) scale: (1) mood alteration, (2) withdrawal, (3) …

Ua80/1 Meeting Minutes, W Club

University Organizations

Meeting minutes for the December 2019 meeting of the W Club Board of Directors.

Lindenwood's Collegiate Deca Team Brings Home Gold, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2019-12-05 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents for December 5, 2019. Included in the booklet are the approved meeting minutes from August 8, 2019, September 16, 2019 and October 18, 2019.

December 2019 Newsletter, Haworth College Of Business

Haworth College of Business News

• NABA promotes diversity, professional development
• Business student named Wuerffel Trophy recipient
• Sales and business marketing students clinch victories
• Students claim second place in HR games
• Human resource management student earns competitive scholarship
• Sustaining success
• Top 10 reasons to give