Digital Commons Network^™

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team in spring 2025.

Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu

Education Division Scholarship

Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU tennis teams in spring 2025.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in spring 2025.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in spring 2025.

Does Anxiety Affect Shared Leadership? A Case Study On The Shared Leadership Practices Of A Pentecostal Denomination, Gretchen H. Abney

PhD in Organizational Leadership

This study investigates the interplay between anxiety and shared leadership within the organizational structure of a Pentecostal denomination, focusing on its One Team initiative. This qualitative case study examines how anxiety and self-differentiation affect leadership dynamics and team interactions. Using the Bowen family systems theory as a conceptual framework, the research explores organizational clarity, team roles, decision-making, and relational trust. Data collection involved three phases: analysis of organizational artifacts, focus group interviews with One Team members, and individual interviews with executives. Emergent themes included organizational experiences, expressions of anxiety, self-differentiation, commitment to future development, and the importance of training opportunities. …

La Economía Del Economista: Cómo Las Políticas Fiscales De Javier Milei Han Afectado La Vida Cotidiana De Los Sectores Trabajador Y Medio De Buenos Aires, Vivian Miltner

Argentina: Social Movements and Human Rights

Desde su elección a la presidencia Argentina en 2023, Javier Milei ha implementado una serie de reformas fiscales radicales para controlar la inflación y reducir el tamaño del gobierno. Sin embargo, estas políticas también han tenido un profundo impacto en la vida cotidiana de los sectores trabajador y medio de Buenos Aires. Este trabajo busca analizar estos efectos desde una perspectiva comparativa, centrándose en los cambios en el poder adquisitivo, el acceso a los servicios públicos y la percepción social de este gobierno. Basado en entrevistas con ciudadanos y expertos, además del análisis de fuentes académicas y datos económicos recientes, …

How Industrial Clusters Affect Technological Innovation: Evidence From Vanyang Small & Micro Industrial Park, Jianming Wu

Dissertations and Theses Collection (Open Access)

This study focuses on the mechanism through which industrial clusters enhance technological innovation among micro and small enterprises. Using the VanYang Micro-Enterprise Park in Zhejiang Province as a representative case, the research integrates perspectives from industrial cluster theory, innovation theory, and spatial economics to explore how clustered environments influence enterprise innovation performance through resource integration, knowledge spillovers, and organizational collaboration. Departing from traditional static comparative methods, this study adopts an event study approach to dynamically capture the impact trajectory and temporal structure of enterprise innovation performance, with "entry into the park" serving as the key event.

Based on panel data …

Transforming The Feminist Movement – How Female Celebrities Influence The Economic Power And Consumer Behaviors Of Women, Erin Lewantowicz

Senior Theses

This thesis explores the evolving relationship between feminism, economic power, and celebrity culture in the 21^st century. Through an examination of three key industries—entertainment, athletics, and influencers—this study highlights how female celebrities like Taylor Swift, Caitlin Clark, and Alix Earle act as catalysts for significant shifts in women’s economic and consumer power. Taylor Swift’s impact on the entertainment industry, Caitlin Clark’s role in redefining women’s sports, and Alix Earle’s influence on the social media marketing landscape illustrate the growing authority of women as consumers and change-makers. Utilizing social media, brand partnerships, and unprecedented fan engagement, these women transcend traditional …

Who’S More Likely To Do Science Philanthropy? Research On The Factors Influencing Chinese Private Entrepreneurs’ Willingness To Do Science Philanthropy, Tsz Ho Tony Lau

Dissertations and Theses Collection (Open Access)

China’s investment in scientific research funds feature relatively small amount and unitary structure of source. In recent years, the Chinese government has constantly issued policies to encourage social capital to participate in scientific research, especially fundamental research, by charitable donations or the like, but no significant results have been achieved. China's private entrepreneurs are the main force behind charitable giving. Therefore, it is imperative to engage these private entrepreneurs.

This thesis works on the characteristics of private entrepreneurs who are more likely to donate to scientific research. It can be divided into two parts/studies of research: 1) the impact of …

The Role Of Organizational Culture And Pastoral Leadership In Sustainable Church Outreach: A Multisite Mini-Ethnographic Case Study, Althea P. Gordon-Scott

PhD in Organizational Leadership

This study examined the role of organizational culture and pastoral leadership in sustainable church outreach programs. Two churches were chosen for this multisite mini-ethnographic case study because, for multiple years, they have participated in multiple outreaches each week to their non-Christian neighbors. These two churches differed in terms of geographical location, size, demographics, and budget. Data collection included field observations, semi-structured interviews, focus groups, and document analysis. The themes that surfaced from the data were altruistic foundations, relational equity, organizational agility, organizational challenges, exemplary pastoral leadership, and the centrality of God. This research contributes to the theoretical and practical understanding …

Athlete Decision-Making Process In The Liminality After Career-Ending Injuries, Grace Davie

Theses and Dissertations

This qualitative study explored the decision-making process of athletes in the liminal period immediately following career-ending injuries. While existing research has examined transition challenges and coping strategies, there remains a critical gap in understanding how athletes actively make decisions that shape their post-sport trajectories during this crucial period. Using Crisis Decision Theory (CDT) as a theoretical framework, this study investigated athletes' overall experience, support systems, injury severity assessment, and response option determination and evaluation during the immediate post-injury decision-making process. Key findings demonstrated that athletes' decision-making processes closely aligned with CDT's three-stage framework: assessing injury severity, determining response options, and …

Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson

Political Science Theses and Capstones

In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Integrating Consumer Behavior Theories: Understanding Modern Consumer Decision-Making, Khusbu Rahman

AMTP Proceedings 2025

This paper synthesizes recent consumer behavior research published in the Journal of Consumer Research between 2020-2024, addressing a significant gap in the consistent application of established theories across different contexts. The study examines key theoretical frameworks, including the Theory of Planned Behavior and the Stimulus-Organism-Response model, and their application in understanding modern consumer decision-making. Through a systematic literature review of 105 articles, the research highlights the complex interplay between rational and emotional factors in consumer behavior, the importance of psychological comfort and attachment in product relationships, and the role of framing and context in decision-making. The findings emphasize the need …

Exploring The Impact Of Entrepreneurship Coaching And Mentoring Models On Founder Capabilities And Business Performance, Zhixiang Wu

Dissertations and Theses Collection (Open Access)

China's current economic development faces multiple pressures, including contracting demand, supply shocks, and weakening expectations. Coupled with changes in the market environment and structural employment mismatches, entrepreneurship has become a key driver for economic growth, job creation, and the enhancement of social resilience. Against this backdrop, the impact of entrepreneurship coaching on founder development and business performance has drawn increasing attention. This study systematically explores how external coaches, through various coaching methods, frequencies, and competencies, influence entrepreneurs' growth and further improve business performance.

Based on literature review and theoretical analysis, a mediation effect model is constructed to empirically examine the …

Woven By Culture: A Comparative Study Of Traditional Dress Across Regions And The Societal Forces Behind Fashion, James T. Granger

Senior Theses

This study attempts to examine how societal influences that different countries have obtained from years past affect their traditional fashion. By sketching 200 traditional female dresses from every sovereign country in the world, I have taken the time to analyze and create depictions of their sociological and stylistic choices. I have chosen to examine the countries of Cambodia, Republic of Congo, Croatia, Cuba, Finland, Iran, Kazakhstan, Mongolia, Panama, and Tonga as they all represent different regions of the globe. Breaking down each of their dresses into their specific garments and accessories is essential to better understand the culture and the …

Unveiling Belonging: Women Entrepreneurs’ Belonging Strategies To Navigate The Embedding Process, Saskia Stoker, Ana Cruz-Garcia, Ingrid Wakkee

Dept. of Marketing & International Business Publications

Purpose

Opportunity-driven women entrepreneurs encounter gendered challenges in leveraging social networks essential for business development. This research builds on Stead (2017), exploring how women navigate these challenges and foster belonging within these networks. Utilising a post-structural feminist lens, we aim to understand the strategies employed by women entrepreneurs to maintain embeddedness in social networks. Our findings contribute to an understanding of the complex interplay between gender, belonging strategies and embeddedness in entrepreneurship.

Design/methodology/approach

This study draws on in-depth interviews (31) with opportunity-driven women entrepreneurs. Thematic analyses were conducted to capture the women’s understandings of belonging and embedding in social networks …

2025 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2025.

Membership Support For A Professional Organization Based On Member Satisfaction, Value, And Commitment, Shawn F, Clouse, Simona Stan, Nader Shooshtari

AMTP Proceedings 2025

Members of professional associations join these associations for reasons that include benefits and services to members, advocacy and lobbying on behalf of members and their interests, networking opportunities and a sense of community and identification with fellow association members. Members are likely to commit to the association and remain as members to the extent they are satisfied with what the association provides and if they perceive the benefits to exceed the cost (not just monetary) of membership. This survey of members of a professional association investigates the relationship between personal benefits, professional benefits, customer service satisfaction, membership satisfaction, membership value, …

Measuring Social Capital In Tourism Operation And Its Influences On Peoples’ Involvement, Kalimuththu Shanmuganathan, Nalin Abeysekera, L.P.S. Gamini, Lalith Chandralal

Journal of Global Hospitality and Tourism

This study developed a reliable scale for measuring Social Capital in the context of tourism operations and examines its influences on Peoples' Involvement. The quantitative research method was employed, and the five stages of data purification processes were performed: identification of dimensions and indicators, item-to-total correlation, and explorative factor analysis, confirmatory factor analysis, and the structural equation model. The study identifies four dimensional scales of social capital across 13 indicators: bonding social capital, social bridging capital, social linking capital, and social harmless capital, and confirms that social capital has a significant influence on peoples' involvement. As the first effort at …

Marketing For Musicians And Artists: A Pedagogical Model For Creative Business Education, Aron Levin, Jose Luis Saavedra Torres

AMTP Proceedings 2025

The myth of the "starving artist" persists, but marketing and entrepreneurial skills can empower creatives to thrive in the gig economy. This paper presents a pedagogical framework for a marketing course tailored to non-business students, particularly those in the creative arts. Using Sam Ryder, a musician who leveraged digital platforms to achieve meteoric success, as a case study, we explore the role of higher education in equipping artists with business skills. Grounded in experiential learning theory, the course integrates modules on branding, digital marketing, pricing, and work-life balance, emphasizing hands-on projects like SWOT analyses, brand identity design, and marketing strategy …

Tournament Theory – A Marketing-Oriented Examination, Ada V. Campbell

AMTP Proceedings 2025

This paper delves into tournament theory from a marketing perspective, particularly its application in sales contests and other marketing phenomena. The aim is to unravel how tournament theory elucidates wage inequality and drives individuals based on relative performance. Key insights include the pivotal role of prize structures in sales contests and the advantages of multiple-winner formats, which bolster performance. The paper also underscores the limitations and assumptions of tournament theory that necessitate attention and advocates for its integration with other theories to enhance its practical applicability.

“Do I Stand On My Own” Or “Are We All In This Together”? The Effect Of Collectivist Marketing Messages During Challenging Times Like Pandemic, Milad Hour, Golshad Parsimoghadam

AMTP Proceedings 2025

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

The Role Of Affordable Housing In Enhancing Tenants' Economic Stability In Connecticut: A Focus On Income, Employment, And Housing Stability, Osaid Zubi

Dissertations

This study examined the role of affordable housing in promoting economic stability among low- and moderate-income households in Connecticut. Focusing on income security, employment opportunities, and housing retention, this research highlighted the significance of affordable housing as a means to alleviate financial strain, support job retention, and foster community resilience. Utilizing a phenomenological approach, the study gathered insights from tenants, policymakers, and developers through conducting interviews and a focus group. Connecticut was chosen as the study site due to its high cost of living and affordable housing shortage, exacerbated by its proximity to New York City. Findings underscore the economic …

Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Drew Carnes, Julie Johnson-Busbin

Atlantic Marketing Journal

The uniqueness of a salesperson’s job makes leadership especially important in professional selling. This study examined antecedents and outcomes of servant leadership. A model analyzing the relationship among moral identity, servant leadership, organizational justice, turnover intentions, and turnover was tested with a sample of 233 business-to-business salespeople and 76 sales managers via a multilevel structural equation model using MPLUS software. Moral identity was a direct antecedent of servant leadership. Servant leadership was both an indirect predictor of turnover through organizational justice and a direct predictor of turnover. Two direct hypotheses were not supported. Both interpersonal justice and procedural justice were …

Latest Research (Academic Summaries): Partnerships And Collaboration, Erica Bassett, Lakell Archer, Sumaya Ali, Emma Indart

Journal of Nonprofit Innovation

This section focuses on summarizing the latest research in partnerships and collaboration in the nonprofit sector. This section can be considered a literature review of the latest studies.

Full Issue: Joni March 2025, Partnerships And Collaboration, Angie Holzer

Journal of Nonprofit Innovation

No abstract provided.

Leading Nonprofit Success Through Collaboration And Partnerships, Lakell Archer, Erica Bassett

Journal of Nonprofit Innovation

Abstract

Nonprofit organizations play a crucial role in addressing societal challenges, yet they often operate in a competitive environment with limited resources. To maximize impact and long-term sustainability, strategic partnerships and cross-sector collaborations have emerged as essential approaches. This paper explores the benefits of nonprofit collaboration, emphasizing its role in creating strategic advantages, improving service delivery, fostering innovation, and ensuring long-term resilience. The discussion highlights how collaborative leadership is key to overcoming barriers such as competition for funding, misaligned objectives, and trust deficits among partners. By examining real-world examples, the paper illustrates how effective partnerships enhance resource sharing, streamline operations, …