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Entrepreneurial New Firm Survival As A Performance Indicator : A Multi-Level Process Perspective, Szabolcs Németh, Andrea Bikfalvi Phd, Neus Vila-Brunet Feb 2026

Entrepreneurial New Firm Survival As A Performance Indicator : A Multi-Level Process Perspective, Szabolcs Németh, Andrea Bikfalvi Phd, Neus Vila-Brunet

Journal of Business & Entrepreneurship

Understanding the survival of new firms requires examining the intricate interplay of internal and external factors across various levels and stages. While existing literature often emphasizes performance metrics, mortality rates, or antecedents of survival, it frequently overlooks the dynamic and continuous nature of entrepreneurial survival. This study extends empirical research on new firm survival through multiple case studies of seven incubated firms within four incubators in Catalonia, north-eastern Spain. aiming to (1) examine new firm survival as a performance indicator by categorizing the elements of the process across various levels and stages; (2) integrate the factors influencing survival by identifying …


A Commentary On Sackett Et Al. (2025): Diversity As Potential Formation Artifact—Toward A Diagnostic View Of Deep-Level Differences, Farzaneh Fouladi Feb 2026

A Commentary On Sackett Et Al. (2025): Diversity As Potential Formation Artifact—Toward A Diagnostic View Of Deep-Level Differences, Farzaneh Fouladi

Management Faculty Publications

No abstract provided.


Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer, Chloe Murphy Feb 2026

Consumer Decision-Making Constructs: Differences Among Generational Cohorts, Heather M. Meyer, Chloe Murphy

Mountain Plains Journal of Business and Technology

Generational cohort theory has been popular in the social sciences for decades, yet it remains a niche topic in the consumer behavior literature. Prior studies have found relationships between generational cohorts and various product categories. In this study, the relationship between generational cohorts and consumer decision-making constructs is assessed. A nationally representative survey was conducted. MANOVA and ANOVA analyses revealed relationships between generational cohorts and promotion focus, information acquisition, quality consciousness, compulsive buying, and consumer debt characteristics. A separate linear regression analysis showed significance between age and some of these decision-making characteristics. Limitations, implications, recommendations, and directions for future research …


Ceo Duality And Environmental Efficiency : Empirical Case Study On Chinese Publicly Listed Companies Between 2015-2024, Mariam Ahmed El Taher Feb 2026

Ceo Duality And Environmental Efficiency : Empirical Case Study On Chinese Publicly Listed Companies Between 2015-2024, Mariam Ahmed El Taher

Theses and Dissertations

Abstract

The paper investigates the potential effects of CEO duality—where the CEO also chairs the board—on environmental efficiency in Chinese listed companies between 2015 and 2024. Energy intensity, or total energy use per unit of revenue, serves as a stand-in for environmental efficiency. In the full sample, CEO duality is consistently linked to higher energy intensity (≈19–27 units; p< 0.01) using firm, year, and (in the pooled models) sector fixed effects with firm-clustered standard errors, suggesting lower environmental efficiency under unified leadership. In line with creditor discipline, market capitalization is typically negative and substantial, headcount is positive, and leverage (Net Debt/EBITDA) is negative. Moderation tests reveal that leverage significantly reduces the duality–inefficiency link (Duality×Leverage ≈ −0.49; p< 0.05), while interactions with board conflicts, working capital, gender diversity, and disclosure/independence are statistically insignificant.

The study uses an instrumental-variable estimation to account for potential endogeneity, where CEO duality may itself be influenced by unobserved firm characteristics or past performance. Diagnostic tests (Anderson LM, Cragg–Donald F, and Sargan) confirm that the instrument, which is based on …


What Is Happening In The World Today And Why: Humanity’S Evolving Consciousness And The Role Of Archetypal Energies As Guides During An Unfolding Weeding Out And Alignment Process, Carroy U. Ferguson Feb 2026

What Is Happening In The World Today And Why: Humanity’S Evolving Consciousness And The Role Of Archetypal Energies As Guides During An Unfolding Weeding Out And Alignment Process, Carroy U. Ferguson

Psychology Faculty Publication Series

What is happening in the world today and why? Humanity is evolving its consciousness at individual and collective levels. Given these seemingly tumultuous times, as of this writing (January 2026), to make such a statement may sound like a strange thing to say. However, I suggest that if you are alive today and if you are reading these words, these are the very times for which you were born--to assist Humanity as it evolves its consciousness with your unique gifts, whatever they may be. That is, this period of our individual and collective human being-ness may be characterized as an …


On The Legal-Theoretical Foundations Of Property Taxation Under State Ownership Of Land, Tianke Ban, Yilin Hou, Ping Zhang Feb 2026

On The Legal-Theoretical Foundations Of Property Taxation Under State Ownership Of Land, Tianke Ban, Yilin Hou, Ping Zhang

Center for Policy Research

The general public and even some scholars challenge the legitimacy of levying the property tax under conditions where land is state-owned and multi-year land-use fees have already been collected at the time of house sales. This challenge points to the legal- theoretical foundations of property taxation: the core issue is whether the rights and economic utility of China's construction land-use-rights (CLUR) are sufficient to be treated as the object of property tax levy. China's Civil Law stipulates that CLUR holders have the rights to possess, use, and profit from the land during their use period, as well as the right …


Lgbtqiapn+ Leadership: Barriers And Challenges In Organizational Work Relations, Luiz Henrique Gardini De Silva, Emerald Jay D. Ilac, Tatiani Schmitt Feb 2026

Lgbtqiapn+ Leadership: Barriers And Challenges In Organizational Work Relations, Luiz Henrique Gardini De Silva, Emerald Jay D. Ilac, Tatiani Schmitt

Leadership and Strategy Faculty Publications

To identify the main barriers and challenges faced by LGBTQIAPN+ leaders in the workplace and examine their relationships with leadership self-efficacy. Methodology: Data collection involved LGBTQIAPN+ individuals in leadership positions, resulting in responses from 1,156 participants. To test the proposed theoretical model, Structural Equation Modeling analysis was performed. Main results: The findings highlighted issues related to group composition and diversity in sexual orientation and gender identity as the main barriers and challenges. The validation of the hypotheses supported the notion that the difficulties experienced by LGBTQIAPN+ individuals at work can provide them with valuable skills that lead to leadership, making …


Re-Thinking The Composition Of The Business School Faculty, Michael A. Carrillo, Arthur Kraft, John Kraft Feb 2026

Re-Thinking The Composition Of The Business School Faculty, Michael A. Carrillo, Arthur Kraft, John Kraft

Business Faculty Articles and Research

Since the 1990s, the faculty of U.S. colleges and universities has shifted from a workforce dominated by full-time tenured and tenure-track positions to one in which contingent appointments predominate. According to the American Association of University Professors, contingent faculty grew from about 47 percent of the national workforce in 1987 to roughly two- thirds by 2021 (AAUP, 2023). Business schools faced the same pressures, including cost constraints, a shortage of doctorally qualified faculty, ranking competition, and revised accreditation standards, but they responded differently. Drawing on two decades of faculty data from 180 AACSB-accredited business schools and a subsample of 54 …


The Impact Of Innovation Belief On Strategic Product R&D, Yan Zhou Feb 2026

The Impact Of Innovation Belief On Strategic Product R&D, Yan Zhou

Dissertations and Theses Collection (Open Access)

In highly uncertain innovation scenarios characterized by long R&D cycles and high risks, how to continuously drive enterprises to develop market-competitive blockbuster products has become a critical issue of shared concern in both practice and academia. Existing research has mostly explained differences in blockbuster product R&D from perspectives such as resource allocation, organizational structure, or institutional incentives, while paying insufficient attention to cognitive and belief factors at the individual level. Based on this, this paper introduces the psychological and cognitive variable of "innovative belief" to systematically examine its impact mechanism on blockbuster product R&D capability.

Taking the R&D team of …


Humanitarian Hospitality: A Framework For Ethical Encounters In Crisis Tourism, Georges El Hajal, Rodney Westerlaken, Erwin Losekoot Feb 2026

Humanitarian Hospitality: A Framework For Ethical Encounters In Crisis Tourism, Georges El Hajal, Rodney Westerlaken, Erwin Losekoot

Research outputs 2022 to 2026

This paper introduces humanitarian hospitality as a conceptual framework for understanding relational ethics and care practices in crisis-affected tourism. While volunteer tourism, disaster recovery travel, and solidarity-based travel bring individuals into crisis-affected destinations, the hospitality that unfolds in these non-commercial encounters remains under-theorised. Drawing on philosophical perspectives and exploratory qualitative insights from 145 Red Cross and Red Crescent volunteers and aid workers, the study examines how emotional labour, ethical care, and informal hosting are enacted in contexts of conflict and displacement. The findings both parallel and complicate conventional host–guest dynamics, highlighting the ethical and emotional complexities of providing care under …


Literature Review: Crowdfunding And Political Fundraising, Saiful Ahmad, Palupi Lindiasari Samputra Jan 2026

Literature Review: Crowdfunding And Political Fundraising, Saiful Ahmad, Palupi Lindiasari Samputra

Journal of Strategic and Global Studies

Crowdfunding is an effort to raise relatively small amounts of money involving many individuals to support a specific project. Typically, crowdfunding is conducted online through fundraising platforms. The aim of this paper is to identify and analyse the utilisation of crowdfunding in fundraising activities that are related to or have political goals carried out by certain organisations or political groups. The method used in this paper is qualitative in the form of narrative analysis carried out through in-depth reading of several scientific literatures that discuss political fundraising through crowdfunding. The sources of scientific literature collection were obtained through the Google …


How A Stay-At-Home Father Plays A Role In Family Resilience?, Fatimah Fatimah, Eko Daryanto Jan 2026

How A Stay-At-Home Father Plays A Role In Family Resilience?, Fatimah Fatimah, Eko Daryanto

Journal of Strategic and Global Studies

One of the impacts of modernization is the loss of barriers between job and particular gender. This also happens in the family unit, more specifically in the role of husband and wife. The husband's job which is identical to earn money and the wife's job is to manage the household should be able to be done more flexibly according to family conditions. This adaptation process is needed in order to strengthen family resilience. Non-traditional family composition that usually consist of a stay-at-home father and a working mother can be used as a family adaptation strategy. This study uses the results …


Implementation Of Zero Trust Architecture On Local Server Management In Educational Institutions, Joko Purwanto, Safar Dwi Kurniawan Jan 2026

Implementation Of Zero Trust Architecture On Local Server Management In Educational Institutions, Joko Purwanto, Safar Dwi Kurniawan

Journal of Strategic and Global Studies

Educational institutions are facing increasingly complex cyber threats, particularly as they continue to rely on on-premises servers with limited cybersecurity resources. Zero Trust Architecture (ZTA) offers a security model that rejects implicit trust and requires strict verification of each access request. This study aims to examine the applicability of ZTA in managing local servers within educational institutions through a qualitative literature review approach. Relevant literature from 2014 to 2025 was analyzed using thematic synthesis to identify recurring concepts, strategies, and gaps. The results show that ZTA, when integrated with Identity and Access Management (IAM), Security Information and Event Management (SIEM), …


Humanity Is Evolving Its Consciousness: The Role Of Archetypal Energies As Guides During An Unfolding Weeding Out And Alignment Process, Carroy U. Ferguson Jan 2026

Humanity Is Evolving Its Consciousness: The Role Of Archetypal Energies As Guides During An Unfolding Weeding Out And Alignment Process, Carroy U. Ferguson

Psychology Faculty Publication Series

Humanity is evolving its consciousness at individual and collective levels.  Given these seemingly tumultuous times, as of this writing (January 2026), to make such a statement may sound like a strange thing to say.  However, I suggest that if you are alive today and if you are reading these words, these are the very times for which you were born—to assist Humanity as it evolves its consciousness with your unique gifts, whatever they may be.  That is, this period of our individual and collective human being-ness may be characterized as an unfolding period of weeding out and alignment with the …


Bibliometric Analysis Of Research On Women’S Labor Force Participation And Household Economics, Muhamad Dupi, Inayat Ullah Baloch Jan 2026

Bibliometric Analysis Of Research On Women’S Labor Force Participation And Household Economics, Muhamad Dupi, Inayat Ullah Baloch

Jurnal Ekonomi Kependudukan dan Keluarga

Studies of women labor participation (WLFP) and household economics have grown in size in the last two decades and more research and policy focus are given to gender equality, labor markets and household welfare. Nevertheless, the available literature is still in pieces by region, theme, and institutional settings and a complete bibliometric review of this area of study is yet to be done. The objective of the proposed study is to trace the world-wide literature on the topic of women participation in the labor force and household economics through the analysis of the patterns of publications, networks of cooperations, and …


Structural Empowerment And The Work Environment Of Nursing Home Care Workers In China, Yawen Ou Jan 2026

Structural Empowerment And The Work Environment Of Nursing Home Care Workers In China, Yawen Ou

Lingnan Theses (MPhil & PhD)

China is experiencing a profound demographic transformation as its population ages rapidly, driven by declining fertility, increased longevity, and long-term effects of the One- Child policy. Traditional family-based elderly care has become increasingly unsustainable due to the pressures of the “4-2-1” family structure and the rising prevalence of empty-nest households. In this context, there is an increasing trend in institutionalized elderly care, accompanied by a growing demand for Nursing Home Care Workers (NHCWs). In spite of their vital importance, NHCWs often face heavy workloads, poor compensation, low recognition, and limited professional autonomy. This study explores the work environment and structural …


Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari Jan 2026

Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

ABSTRACT

Content creators face significant challenges in maintaining audience engagement and social relevance amidst dynamic platform algorithms. This study analyzes YouTuber Asian Survivor's personal branding strategy in building authenticity, engagement, and audience donation motivation using a mixed-methods approach. Quantitative analysis employed t-tests and binary logistic regression on 101 videos, while qualitative analysis was conducted through in-depth interviews and observation. Results indicate that neither vulnerable nor inspiring narrative types significantly differentiate engagement levels; however, videos that successfully raised donations exhibited significantly higher engagement rates. Regression analysis proved that an increase in engagement rate raises donation probability by 2.5 times. Qualitative findings …


Strategic Decision-Making For Greenomina Decarbonization Efforts At Pt Pertamina (Persero), Fransisca Fitriastuti, Yos Sunitiyoso Jan 2026

Strategic Decision-Making For Greenomina Decarbonization Efforts At Pt Pertamina (Persero), Fransisca Fitriastuti, Yos Sunitiyoso

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

This study explores the strategic decision-making process in implementing Greenomina, a digital transformation platform developed by PT Pertamina (Persero), a reputable state-owned energy company in Indonesia, to support decarbonization initiatives through carbon emission tracking and management. The analysis draws upon two frameworks: the Business Model Canvas (BMC) and the Digital Transformation Canvas (DTC). Greenomina primarily targets Scope 3 emissions, or indirect emissions from business travel and activities, by enabling employees to measure, document, and offset their carbon footprints. This study employed a qualitative approach, combining in-depth interviews and document analysis. The findings highlight key components of a successful digital business …


Business Communication Barriers In An Export-Oriented Company: A Case Study Of Pt. Xyz, Sartika Ekadyasa, Arius Krypton Jan 2026

Business Communication Barriers In An Export-Oriented Company: A Case Study Of Pt. Xyz, Sartika Ekadyasa, Arius Krypton

Jurnal Administrasi Bisnis Terapan

This study examines business communication barriers faced by PT. XYZ, an export-oriented company engaged in international business cooperation. Using a qualitative case study approach, data were collected through observation, in-depth interviews, documentation, and literature review. The findings indicate that business communication is influenced by multiple interrelated barriers, including socio-anthro-psychological, technical, and ecological factors, which affect communication effectiveness during coordination, negotiation, and relationship management with foreign business partners. These barriers shape the quality of mutual understanding, trust, and operational efficiency in cross-border interactions. The study highlights the importance of integrated communication strategies that address social, cultural, psychological, technical, and environmental dimensions …


Hard Hats And Second Chances: A Phenomenological Study Of Employer Support In Construction-Based Reintegration, Christofer M. Pacheco Jan 2026

Hard Hats And Second Chances: A Phenomenological Study Of Employer Support In Construction-Based Reintegration, Christofer M. Pacheco

USF Tampa Graduate Theses and Dissertations

This qualitative phenomenological study examines how formerly incarcerated individuals perceive and experience employer support during workplace reintegration in the construction industry. Although employment is widely recognized as a protective factor against recidivism, post-hire experiences from the perspective of justice-involved employees remain underexplored. Grounded in an interpretivist paradigm and informed by Social Support, Social Learning, and Identity perspectives, the study investigated how structure, self, and environment interact to influence retention, growth, and desistance.

Nineteen interviews were completed with six construction workers in New Mexico who had maintained employment for at least one year following incarceration. Through the use of Seidman’s three-interview …


The Influence Of Rotating Savings And Credit Associations Dynamics On Local Trade Flows In Dar Es Salaam, Tanzania, Fred Phanuel Okangi, Theresia E. Busagara Jan 2026

The Influence Of Rotating Savings And Credit Associations Dynamics On Local Trade Flows In Dar Es Salaam, Tanzania, Fred Phanuel Okangi, Theresia E. Busagara

Business Management Review

This study examines the influence of Rotating Savings and Credit Associations (ROSCAs) on local trade flows in Dar es Salaam, Tanzania. Using a structured questionnaire, data were gathered from 107 ROSCA members to assess three key areas: the operational dynamics of ROSCAs, the socio-economic profiles of ROSCA members, and the accessibility of financial resources among ROSCA members. The findings reveal a significant positive relationship between the effective management of ROSCAs and increased local trade flows, underscoring that well-organized associations can facilitate smoother financial transactions. Furthermore, the diverse socio-economic profiles of ROSCA members were shown to promote knowledge-sharing and networking opportunities, …


Developing Transformative Pilgrimage Tourism: Seeing The Relationship Between Stakeholders In Religion-Based Tourism Practices In Quds, Indonesia, I Nyoman Ruja Jan 2026

Developing Transformative Pilgrimage Tourism: Seeing The Relationship Between Stakeholders In Religion-Based Tourism Practices In Quds, Indonesia, I Nyoman Ruja

International Journal of Religious Tourism and Pilgrimage

The growing transformation of the pilgrimage tourism sector worldwide cannot be separated from relations between community groups, pilgrims and the tourism industry. This research analyses the relationships between stakeholders involved in faith-based tourism practices in Quds, Indonesia. Through a qualitative approach, we investigate, in Quds the interactions and relationships of multiple parties involved in the religious tourism industry, including pilgrims, government, local communities and related institutions. This research collects data through in-depth interviews, participant observation, and document analysis. The results show that stakeholder relationships significantly create a sustainable religious tourism experience in Quds. Collaboration between pilgrims, the government and local …


The Correlation Between Spiritual Tourism And Mental Health Of Young People In Binh Duong, Vietnam, Anh Nguyen Jan 2026

The Correlation Between Spiritual Tourism And Mental Health Of Young People In Binh Duong, Vietnam, Anh Nguyen

International Journal of Religious Tourism and Pilgrimage

While researchers are in agreement about the positive relationship between spiritual activities (SAs) and mental health (MH) among the general population, the relationship between spiritual tourism (ST) and MH, particularly among young adults, is yet to be adequately investigated. As such, this research was conducted to determine the contribution of ST towards the MH of the younger generation. The respondents are undergraduate students located in Vietnam’s industrial province of Binh Duong. The findings, from the quantitative research approach, indicate that young people perceive ST mainly as a means for visiting places of worship, with little consideration for the MH benefits …


Drivers Of Religious Tourism In Nigeria: Spiritual And Secular Reasons, Olakunle Shakur Olawuyi Dr, Oluwafunminiyi Wasiu Raheem Dr, Adetunji Sunday Oni Dr. Jan 2026

Drivers Of Religious Tourism In Nigeria: Spiritual And Secular Reasons, Olakunle Shakur Olawuyi Dr, Oluwafunminiyi Wasiu Raheem Dr, Adetunji Sunday Oni Dr.

International Journal of Religious Tourism and Pilgrimage

Religious activities have been engaged by humans since time immemorial. People have moved from one location to the other to offer sacrifices and engage in ritual activities around sacred objects and spiritual beings. Travelling to religious destinations with an inclination towards tourism is essentially a form of niche tourism. This study investigated the drivers of religious tourism in Nigeria from the prism of spiritual and mundane reasons. Data were retrieved via key informant interviews conducted at Osun-Osogbo Groove and Olokun Temple in southwest Nigeria. The findings revealed that the religious beliefs of most tourists who visit the Osun Grove and …


Grave Pilgrimage: The Interface Of Islam And Local Tradition In Indonesia, Nikmatullah Nikmatullah Jan 2026

Grave Pilgrimage: The Interface Of Islam And Local Tradition In Indonesia, Nikmatullah Nikmatullah

International Journal of Religious Tourism and Pilgrimage

Grave pilgrimage is one of the important traditions for Indonesian Muslim communities, which is not only influenced by religious teachings but also influenced by local traditions. The harmonisation between Islam and local Sasak traditions forms the Sasak Islamic tradition practiced by the natives of Lombok Island. This article explains the motivations, meanings, rituals, and processions which pilgrims perform and the relationship between Islamic teachings and local traditions in the pilgrimage to the graves of Ulemas (Islamic scholars). To achieve this goal, the data of this qualitative research were obtained through observations, interviews, and online media to obtain in-depth data. The …


Revisiting Tourism-Led-Growth Hypothesis In The Presence Of Structural Breaks: The Case Of Spiritual Tourism And Economic Growth In Saudi Arabia, Isiaka Akande Raifu, Lukman Lasisi Jan 2026

Revisiting Tourism-Led-Growth Hypothesis In The Presence Of Structural Breaks: The Case Of Spiritual Tourism And Economic Growth In Saudi Arabia, Isiaka Akande Raifu, Lukman Lasisi

International Journal of Religious Tourism and Pilgrimage

The study explores the Tourism-led-growth Hypothesis (TLGH) with a focus on spiritual tourism and economic growth in Saudi Arabia. Using the Generalised Method of Moments (GMM) for 28 years of annual data, we evaluated the impact of religious tourism on economic growth in the presence of structural breaks. Our analysis yielded promising results; thus, we make 4 important contributions to the literature. First, we establish the presence of a positive relationship between spiritual tourism and economic growth across all our models. Second, we discover that domestic pilgrimage in Saudi Arabia is a modest contributor to economic growth compared with international …


Peace Innovation And Healing: A Design Justice Framework To Support Change Processes, Strengthen Relationships, Foster Trust, And Build Community, Michelle Helman Jan 2026

Peace Innovation And Healing: A Design Justice Framework To Support Change Processes, Strengthen Relationships, Foster Trust, And Build Community, Michelle Helman

Peace and Conflict Studies Journal Conference

Many organizations aiming to achieve peace and health equity outcomes often focus their design processes and innovation efforts externally without addressing how their organizational culture can unintentionally reproduce the very harms they are trying to address. The purpose of this qualitative design research study is to explore the role of a design justice framework in piloting a Peace Innovation Project aimed at facilitating an organizational culture change process. Specifically, the study focuses on better understanding how integrating a design justice approach could support research collaborators to center equity and justice as core components in building a culture of peace and …


Embodying Design Justice: A Peace Education Framework To Strengthen Relationships, Foster Trust And Build Community, Michelle Helman Jan 2026

Embodying Design Justice: A Peace Education Framework To Strengthen Relationships, Foster Trust And Build Community, Michelle Helman

Peace and Conflict Studies Journal Conference

BACKGROUND

Groups working toward creating peace and equity often focus on external innovation without addressing internal culture shifts necessary to navigate change and achieve their goals. Michelle’s doctoral research and practice address this challenge through a design research study and peace innovation project focused on organizational culture transformation through a design justice framework. Findings suggest that interweaving the framework with storytelling, arts, and embodiment practices are key to support people in navigating change processes to strengthen relationships, foster trust, and build community.

ABOUT

The workshop offers an applied learning experience for participants to explore the concepts of design and innovation …


We Want The Truth: Fan-Driven Branding And Organizational Response In Professional Wrestling, Jason W. Lee, Nick Davidson, Tim Wilson, Dylan Williams Jan 2026

We Want The Truth: Fan-Driven Branding And Organizational Response In Professional Wrestling, Jason W. Lee, Nick Davidson, Tim Wilson, Dylan Williams

The COSMA Journal

This teaching case study details a monumental moment in the history of World Wrestling Entertainment (WWE) involving the announcement of the abrupt release of a long-tenured, beloved performer, Ron "R-Truth" Killings. The release came as a major surprise to WWE fans, as the performer had recently been featured in a high-profile, nationally televised "main event" match against the WWE icon and crossover pop culture star John Cena. After the news broke that the beloved performer would not be returning to the company, an instantaneous sentiment of shock and subsequent consumer backlash went viral. Ultimately, the WWE did an about-face, bringing …


Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata Jan 2026

Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata

Jurnal Sosial Humaniora Terapan

Digital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight …