Digital Commons Network^™

Transcending Ball And Ballin': Connecting The Jordan Brand And College Football Fans, C. K. Harrison, K. Babiak, Jacob K. Tingle, J. Dickens, W. Griffin, S. Bukstein

School of Business Faculty Research

Michael Jordan is considered by many to be not only the greatest basketball player, but also the greatest athlete of all time. Fans, sports analysts, and former and current players profess feelings of awe when recollecting his elite performance on the basketball court and when discussing his mystique off the court. Air Jordan, the brand bearing Jordan’s name, image, and likeness, is one of Nike’s most successful business units, and yet has received very little attention in the existing literature. Recently, the athletic departments of four large Division I universities have attempted to leverage the connection between Air Jordan and …

Sustainable Tourism Empowered By Social Network Analysis To Gain A Competitive Edge At A Historic Site, Cathrine Linnes, Holly Itoga, Jerome Agrusa, Joseph Lema

Hospitality Faculty Research

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks …

2021-October-08-Local Scientist S.D. Dean Honored, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 8, 2021) – In September, local scientist and educator S.D. Dean was honored with a Service Award from East Tennessee State University to commemorate a lifetime of contributions to scientific discovery and public outreach.

The award was presented at the Gray Fossil Site and Museum by Dr. Blaine Schubert, executive director of the ETSU Center of Excellence in Paleontology and by Dr. William Duncan, chair of the ETSU Department of Sociology and Anthropology. The event was also attended, in person and virtually, by other ETSU staff, faculty, students and colleagues.

'Engaging the public in history didn't …

Thoughts On How New Zealand Could Progress As A More Regenerative Tourism Host, Stephen Bradley

Journal of Sustainability and Resilience

New Zealand has a chance to reset the way we view and manage tourism. We must take this chance to make some changes that will ensure that we have a clean green country to promote as a high quality tourism destination in the future. This perspective advocates that measures such as a high visitor levy, educating tourists and better management of the way tourists travel around the country, can lead to achieving more sustainable tourism industry.

Food Producers And Pandemics: A Mystery Shopping Analysis, Francesc Fusté-Forné

Journal of Sustainability and Resilience

Recent research has widely analysed the significance of food in tourism. Departing from the understanding of ‘cheese’ as part of the food tourism system of a destination, this paper aims to analyse cheese factory tours as a tourism service provided by food producers. A mystery shopping approach is used to study the 75 cheese producers under the Manchego quality cheese. Results show the response behaviour of Spanish Manchego cheese producers to an email sent by a ‘tourist’ who asks for a visit during pandemic times. As a segment of food tourism, cheese tourism is gathering a growing attention by academics …

The Most Important Thing, The People!, Marie Haley

Journal of Sustainability and Resilience

This paper looks at indigenous concepts from New Zealand Maori and American Indians that offer philosophy for long term resilience and human-centred decision making. For true resilience, individuals, businesses and governments need to be adaptable, decisive and make long term changes. Operational changes need to come from a change of mindset and cannot return to old systems. Covid-19 has highlighted placing humans at the centre of decision making. This paper looks at the case study of The Seventh Generation Tours, in Akaroa New Zealand and the indigenous concepts of turangawaewae, knowing our connection to place and environment, manaakitanga, hospitality and …

A Future Of Tourism Industry: Conscious Travel, Destination Recovery And Regenerative Tourism, Asif Hussain

Journal of Sustainability and Resilience

The tourism industry is a complex network of millions of suppliers and consumers who trade experiences and services. The traditional tourism model revolves around increasing the number of visitors to ensure economic return. The conventional tourism models often ignore the real cost of the travel industry’s health and the cost per tourist. Covid-19 has shown us the extent to which the travel industry can be affected. The tourism and hospitality industries is the worst affected industries globally and the continuous waves of the virus, and new variants, are forcing governments to impose strict lockdowns. Misinformation and disinformation are making it …

Utah Gender Wage Gap: A 2021 Update, Rebecca Winkel, Emily S. Darowski, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The gender wage gap is the difference between what women and men earn for performing full-time, year-round paid work. Nationally, women earn 16–18% less than men. Although the gap has substantially narrowed from 41% when the Equal Pay Act was passed in 1963, varying reports estimate that, depending on the rate of change, it may take anywhere from 40 to 130 years to close the gap. Estimates suggest that over a 40-year career, the wage gap can amount to a lifetime earnings deficit of $80k to $800k. In Utah, women earn approximately 30% less than men, ranking close to last …

When Are The Bigger Fish In The Small Pond Better Citizens? A Multilevel Examination Of Relative Overqualification In Workgroups, Farid Jahantab, Prajya R. Vidyarthi, Smriti Anand, Berrin Erdogan

Business Faculty Publications and Presentations

In this study, we extend overqualification research to employees' social context of workgroup membership. Drawing upon social comparison theory and integrating with social exchange theory, we contend that employees' relative overqualification (ROQ, defined as individual overqualification relative to other group members' overqualification perceptions) is associated with their relative standing with their leader (measured as LMXSC, leader–member exchange social comparison), which in turn relates to employees' organizational citizenship behaviors (OCB). Furthermore, we assert that workgroup structural attributes and individual values (leader span of control and power distance orientation) influence the ROQ–LMXSC–OCB relationship. Multilevel modeling using data from 243 employees nested in …

Faith-Based Social Entrepreneurial Orientation: A Case Study Of Evangelicals, Richard Clark

Business as Mission Theses and Dissertations

The focus of this study is the experiences of eight individual evangelical social entrepreneurs within their congregations. What type of legitimacy do they seek and/or receive for? Do they sense any pressure to conform/motivations to act relative to their congregation’s values/identity? Do these relationships encourage or discourage their entrepreneurial orientation/intensity and in what ways?

The primary research question is “how does embeddedness in an evangelical faith community affect the experiences and expression of social entrepreneurial orientation and intensity for evangelical faith-based social entrepreneurs, if at all?”

The study identifies three types of congregations in terms of their relationship to the …

Sharepoint Site To Create Efficiencies, Stephanie G. Velasquez

IPS/BAS 495 Undergraduate Capstone Projects

A project related to improving processes and efficiencies for a sales leadership team.

Improving The Service Desk, Tyler Scott Lee

IPS/BAS 495 Undergraduate Capstone Projects

This project involved learning the ins and outs of my companies services desk processes. With these processes clearly defined a plan was laid out on how to better improve the service desk and increase productivity of agents taking calls with customers.

Building A Record Label Website In An Evolving Music Industry, Zachary Mouton

IPS/BAS 495 Undergraduate Capstone Projects

The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.

Barriers, Enablers, And Strategies Influencing Female Leaders' Career Advancement In The Nuclear Industry, Anesa Davis

Dissertations

Women entering science, technology, engineering, and math (STEM) occupations increased by 19% between 1970 and 2019, but at 74% of the STEM workforce, men still dominate the field (Martinez & Christnacht, 2021). In the nuclear industry, this disparity is most apparent with few women holding leadership roles within nuclear organizations (Kovaleski, 2014; Gaspar & Dubertrand, 2019). While research suggests that companies with women leaders in the manager level through the board level excel in organizational performance (Catalyst, 2007), a problem exists for women when trying to promote to leadership positions, especially to the C-suite in STEM fields (Warner, 2014).

Findings …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.

Understanding Pandemic Contact Tracing From A Design Thinking Perspective, Nancy K. Lankton, Avinandan Mukherjee, Kaustav Mukherjee

Accounting Faculty Research

Because of its highly infectious nature and ability to spread from non-symptomatic people, pandemics can bring society and businesses to a standstill and death to hundreds of thousands of people across the world. Public health experts point to four Ts in successful epidemiological control, namely, test, trace, track, and treat. Since COVID-19 has no effective treatment, contact tracing has been a vital part of COVID-19 disease control and focuses on identifying and isolating people who have come into contact with individuals who have tested positive for the disease. Early surveys show that individuals are not comfortable with all contact tracing …

Exploring And Exploiting The Dynamics Of Networks In Complex Applied Research Projects: A Reflection On Learning In Action, Paul Coughlan, David Coghlan, Clare Rigg, Denise O'Leary

Books/Book Chapters

Since 1984, the European Union (EU) has supported research and development activities covering almost all scientific disciplines through a series of multi-annual Framework Programmes. The current programme is Horizon 2020. Common across the key indicators of research project performance have been actions by companies, including introduce and test innovations new to the company or the market. Initiatives to achieve these objectives require researchers to generate transdisciplinary knowledge in partnership with practitioners as co-researchers. This paper reflects on the authors’ experience of engaging in five EU-funded complex applied research projects over 20 years. The paper locates the process of the five …

Updating Hp’S Sales Proposal Documents, Cody P. White

IPS/BAS 495 Undergraduate Capstone Projects

My capstone project focused on updating out-of-date proposal documents for my current employer, HP Inc. These proposal documents are delivered to each potential customer that is interested in signing up for our managed print services offering. These documents are a key selling tool for the program benefits but in their current format, they are lacking in up-to-date information and contain spelling and grammatical errors. The capstone focuses on the work completed by the stakeholders that are the most affected by the success of these documents.

Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert

IPS/BAS 495 Undergraduate Capstone Projects

This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.

Ursinus College Women's Investment Management Company, Fall 2021, Maddy Sorokanych, Taylor Beaumont, Shelby Boyle, Laura Bradley, Olivia Defusco, Rachel Grossbauer, Jess Gutekunst, Rebecca Lewis, Alice Nathanson, Madelyn Nau, Ketlee Staz, Marcella Thanh-Guyet, Theodora Zeibekis

Business and Economics Presentations

The Ursinus College Investment Management Company (UCIMCO) consists of groups of student analysts who manage endowment-style and stock selection funds on behalf of the college endowment. In 2020, a group of women students began to manage their own fund. This presentation reviews activities of the Fall 2021 semester and analyzes the stock performance of various companies including: Anthem, Inc., American Well Corporation, Netflix, Travel and Leisure Company, Cognizant Technology Solutions, Oshkosh and the Hershey Company.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from August to December 2021.

Predicting Pro-Environmental Values And Behaviors With The Supernumerary Personality Inventory And Hope, Bonnie Simpson, Meghan Maguire, Julie Aitken Schermer

Management and Organizational Studies Publications

This research examinesthe role ofpersonality traits beyond the Five-Factor Model (FFM) frameworkin predicting pro-environmental values and behaviors. A sample of 410participants completed personality scalesand reported both their environmental values and the extent to which they had engaged in a series of pro-environmental behaviors in the preceding 24 hours. Small positive correlations were found between environmental values and behaviors with integrityand femininityand negative correlations with religiosity. Overall, the results show limited evidence supporting the personality dimensions measured in predicting pro-environmentalvalues and behaviors.Implications of the findings are discussed.

Improving The Employee Learning Experience, Kristin I. Schilz

IPS/BAS 495 Undergraduate Capstone Projects

This presentation represents my capstone project of improving the employee learning experience within our LMS.

Making Connections: Marketing Ideas For Interpreters, Steve Mcdermott

IPS/BAS 495 Undergraduate Capstone Projects

There is a need for skilled interpreters to meet the needs of the increasingly diverse communities. Many get into the field of interpretation and translation in order to assist those with language barriers, as well as earn a living for themselves. The interpreters get into the field not realizing that to succeed they also need an entrepreneurial spirit. These entrepreneurial linguists are classified as independent contractors, as such they are responsible for the business aspects of their livelihood. This includes marketing themselves in order to grow their client base. Marketing can be a daunting task in itself. In speaking with …

Action Capstone: United Standby Travel Handbook, Danaya S. Kinikini

IPS/BAS 495 Undergraduate Capstone Projects

This project sought to answer the question, how might I create a travel handbook for airline employees to better utilize their travel privileges and improve morale? The handbook was broken down into three parts: resource how-to guide, standby travel handbook, and Facebook group. The airline industry saw an unprecedented busy summer travel season following the COVID-19 pandemic shutdowns. Senior employees were finding themselves burnt out and new employees were overwhelmed with the workload due to short staffing levels. Many new employees were leaving for better compensated jobs. Stakeholders identified were United, management, and employees. If employees can utilize their travel …

2021 Celebration Of Scholarship, Creativity, And Engagement, Todd Bruns, Beth Heldebrandt

Programs

At this annual celebration, we, as a shared community, are pleased that the important work of faculty continues and evolves as faculty have broadened and redefined the boundaries of scholarship, creativity, and innovation throughout the COVID, late-COVID, and soon-to-be post-COVID eras. While we are pleased to return to more familiar campus-based traditions, functions, and activities, the experiences of 2020-2021 have contributed to the development of new forms and strategies for scholarship and creativity that reflect the core principles of faculty life and ensure that student learning remains central to the mission of Eastern Illinois University.

For that reason, our faculty, …

Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali

Journal of Mediterranean Tourism Research

The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …

A Biblical, Culturally Relevant, And Contextually Applicable Financial Literacy Curriculum, Wallace Kanyuira

Doctor of Leadership

Poverty in Kenya is high, and the church should respond by economically empowering the people to be self-reliant. People are in poverty, not for lack of opportunities and resources, but because they lack the knowledge and skills to exploit these opportunities, make decisions they are ill-equipped to make, and lack financial literacy. Many people who are financially struggling tend to seek solace in churches. Consequently, pastors need to master and teach biblical financial literacy and reshape the church culture to be responsive. In Hosea 4:6 God says: “My people are destroyed for lack of knowledge. . . .” Biblical financial …

Are Participants Good Evaluators?, Jeffrey A. Smith, Alexander Whalley, Nathaniel T. Wilcox

Upjohn Press

Managers of workforce training programs are often unable to afford costly, full-fledged experimental or nonexperimental evaluations to determine their programs’ impacts. Therefore, many rely on the survey responses of program participants to gauge program impacts.

Smith, Whalley, and Wilcox present the first attempt to assess such measures despite their already widespread use in program evaluations. They develop a multidisciplinary framework for addressing the issue and apply it to three case studies: the National Job Training Partnership Act Study, the U.S. National Supported Work Demonstration, and the Connecticut Jobs First Program.

Each of these studies were subjected to experimental evaluations that …

Pandemic Plan Revision Capstone Project, Sharon L. Haylett

IPS/BAS 495 Undergraduate Capstone Projects

A Continuity of Operations Plan (COOP) for a company “. . . ensures that primary mission essential functions continue to be performed during a wide range of emergencies . . .” (U.S. Department of Homeland Security, n.d.). The COOP includes information for reacting to natural disasters, terrorist attacks, pandemics, etc. As my capstone project, the pandemic section has been updated using an integrative process to include new information and lessons learned from the current pandemic. The revised pandemic section will provide examples of protocols designed to keep employees and the public safe and healthy.