Digital Commons Network^™

Feedback Loops At Use In Non-Profit Organizations, Chantal Guerra

Capstone Projects and Master's Theses

Community Bridges serves clients of all ages across Santa Cruz County through ten programs which address the needs of clients across different life stages. Serving a diverse change of client population it can become difficult to ensure client satisfaction and the agency mission is being fulfilled across all programs. The lack of a benchmark to measure overall client satisfaction does not allow for the agency to measure for discrepancies and build on continuous quality improvement. This capstone project will create a high quality client feedback loop that creates a centralized survey for the ten programs of Community Bridges. This will …

Constructing The Perfect Girlfriend: Gender, Class, Race, & Performativity Of Paid Intimacy In Nevada Brothels, Christina Parreira

UNLV Theses, Dissertations, Professional Papers, and Capstones

While most research on commodified intimacy, especially in the sex industry, has explored gender dynamics, sex work researchers are beginning to also explore intersectional dynamics in the industry. But little research has examined whether or how workers may navigate these dynamics differently through the ways in which they understand and perform service labor. Much research has explored commodified intimacy in different settings, but very little attention has been paid to the different ways that workers in the same setting perform intimacy. In this dissertation I ask how do different performances of intimate service in the brothels- the girlfriend experience (GFE) …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

A Focused Evaluation Of Sales Employees' Ethics Training And Its Effect On The Diffusion Of Ethics In A Financial Organization, Justin Luebker

Graduate Theses and Dissertations

Ethical scandals have continued to batter corporate America into the twenty-first century. Companies such as Enron and MCI WorldCom became household names overnight because of ethical issues that shuttered the organizations’ operations and stunned shareholders. Training has served as a primary mechanism for companies to impart ethical values in employees and leadership teams. However, despite the ongoing focus and resources dedicated to education and associate development in this area, historically there appears to be no diffusion of ethical standards within organizations. There is a lack of consensus in current research regarding the effectiveness of organizational ethics training and its ability …

Remixed, Remastered: Investigating Organizational Adaptation In Higher Music Education, Jacob Bruce Hertzog

Graduate Theses and Dissertations

Higher music education presents a unique opportunity to examine change within higher education due to the digital revolution in the music industry over the past two decades. The purpose for conducting this study was to describe, map, and explain the strategies that higher music education programs are using to adapt to the digital revolution in the music industry. This study was grounded in organizational adaptation theory, drawing upon nine well-established theories: population ecology, life cycles, strategic choice, isomorphism, symbolic action, resource dependence, cybernetics, and network theory. Critical concepts of the turbulent environment, environmental perception, and organizational adaptation strategy emerged from …

Application Of Theory Of Planned Behavior In Consumers’ Purchase Decision Of Cats And Dogs Food Products, Rendi Tegar Pratama, Elevita Yuliati

ASEAN Marketing Journal

Manuscript type: Empirical paper Research Aims: This research was conducted to analyze the influence of Theory of Planned Behaviour in determining the consumers’ purchase behaviour of cats and dogs food products. Design/methodology/approach: The constructs used in the research model are attitude, subjective norms, Perceived Behavioural Control (PBC), intention, and behaviour. The research model was added with self-identity and social norms constructs. Respondents of this research were 300 cats and dogs owners. Data was collected through online questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL version 8.8 as the software analysis tool. Research Findings: The results showed …

Impact Of Country Of Origin Effect (Coe) On Consumer Purchase Intentions: A Case Study Of Cosmetic Products In Lampang, Thailand, Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan

ASEAN Marketing Journal

Country-of – origin plays an important role in international marketing by creating access to new and bigger markets for organizations globally. Various companies are investing and venturing in overseas market as they would be able to attract and benefit from a larger market share and advantage from economies of scales. This research studies the Country of Origin Effect (COE) and its impact on Consumer Purchase Intentions in Lampang Province, Thailand. For this study, mixed method approach was used combining quantitative and qualitative analysis and both primary and secondary data were analyzed to understand the country of origin effect. This study …

Gift Giving Behavior Among Millennials, The Use Of Photo Elicitation Interview To Discover Consumer Insight, Hera Rachmahani, Sony Kusumasondjaja

ASEAN Marketing Journal

Manuscript type: Research paper Research Aims: This paper aims to explore gift-giving activities among millennials at the perspective of gift-giver using the photo elicitation interview. The typology of the relationship between gift givers and recieversand the effects of this relationship to the types of products given in gift-giving activities are also evaluated. Design/methodology/approach: This paper is using phenomenological approach and photo elicitation interview with purposive convenience sampling method to obtain gift-givers decision making process in searching gift products. Research Findings: The process of searching, preparing, and delivering of gifts is influenced by several factors, namely the closeness of the relationship, …

Antecedents Of Green Awareness For Eco-Friendly Products, Doni Purnama Alamsyah, Hayder Alhadey Ahmed Muhammed

ASEAN Marketing Journal

Manuscript type: Empirical Research Research Aims: This study examined factors that support the cultivation of green awareness among customers for the improved consumption of eco-friendly products Design/methodology/approach: The examination was conducted through an analysis of customer behaviors as they relate to green advertising, green brand attributes, perceived value of green initiatives, and green brand image. To this end, a survey was administered to 500 customers of Supermarket Retail, which is an establishment in West Java Province that offers eco-friendly products Research Findings: The findings indicated that the variable that most strongly supports the development of green awareness is green advertising, …

Measuring Brand Loyalty Of Coffee Shop Visitors In Jakarta, Usep Suhud, Cattleya Dewi Puter, Setyo Ferry Wibowo

ASEAN Marketing Journal

This study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted – the links between brand trust and brand loyalty, self-image congruity and functional congruity, and functional congruity and brand loyalty. This study suggests an alternative model in order to have all hypotheses significant and positive. Brand affect and self-image …

Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso

ASEAN Marketing Journal

The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in …

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

Stakeholder Analysis On Boycott Movement: A Preliminary Study Using Media Contexts, Kresno Agus Hendarto

ASEAN Marketing Journal

Just like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs social movement as the news source. Scant (beyond very few notable exceptions) empirical research is not available on boycott product as a social movement and stakeholder analysis in Indonesia. The objective of this study is to perform stakeholder analysis on boycott product as a social movement. To do so, the study attempts to answer …

Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila

ASEAN Marketing Journal

The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective. Sample of the research consist of voters of political parties in Indonesia.Data were collected through interviews and a survey using a structured questionnaire with a purposive sampling method to 150 respondents. The study use exploratory factor analyses and Cronbach Alpha method to test the construct validity. The research also use measurement model of structural equation model (SEM) which is the same as confirmatory factor analysis procedure. …

2021-November-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Alina Bhat is an assistant professor in the Department of Internal Medicine.

Leah Darnell is a middle school language arts instructor at University School. Darnell was previously an EXCEL English teacher with the Kingsport City Schools and holds a B.A. degree from ETSU.

Bethanie Dye is an assignments coordinator in the Office of Housing and Residence Life after serving as a marketing manager in Dining Services. Dye holds a master’s degree in educational leadership from ETSU.

Amber Earp is a technical clerk in the Office of the Registrar. She comes to ETSU from Four Oaks Healthcare Center, where she …

Exploring The Motivations Of Millennials Opting For Temple Stays In India, Aruditya Jasrotia, Pooja Choudhary, Parvinder Kour, Vibha Yadav

International Journal of Religious Tourism and Pilgrimage

Millennials are the most promising consumer segment of the tourism industry and the fast pace of development and emergence of newer trends has led to a drastic change in consumer behaviour. Temple Stays are emerging as a significant source of tourism for sites that are transforming traditional religious practices into a complete hybrid of leisure and recreation. Considering this, the current research is framed to analyse the factors that motivate Millennials to undertake spiritual tourism activities, with special focus on Temple Stay programs at various Buddhist sites / monasteries in India and the revisit intentions of Millennials. The research is …

The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr

International Journal of Religious Tourism and Pilgrimage

Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …

Revisiting The Inner Self In Times Of Debilitating Distress: Gateways For Wellness Through Spiritual Tourism, Manpreet Arora, Roshan Lal Sharma, Sandeep Walia

International Journal of Religious Tourism and Pilgrimage

The COVID-19 pandemic has had devastating effects on our bodies, minds and souls. Having suffered it for more than a year now we know how crucial it is to tackle the pandemic at physical, psychological and spiritual levels. We have well-established Standard Operating Procedures alongside vaccines to deal with it at physical level, but equally crucial are mental and spiritual problems caused by COVID-19 (Chopra, 2020).

This paper seeks to explore certain gateways and possibilities of dealing with distress, despair, anxiety, angst, trauma and disruption caused by the COVID-19 pandemic in diverse arenas of human activities to ascertain how crucial …

Women’S Experiences In Religious Tourism: An Investigation Into Women’S Involvement In Sabarimala Pilgrimage, Kerala, Shyju P.J., A. Vinodan, S. Meera, Jithendran Kokkranikal

International Journal of Religious Tourism and Pilgrimage

Preparations for the Sabarimala pilgrimage involves devotees observing a 41 day period of austerity (vrata) during which they practice an ascetic life. Women between the age of 10 and 50 do not visit the shrine at Sabarimala due to long-established customs. However, women do play an important role during the 41-day austerity observed by family members preparing for the pilgrimage, which could be described as a non-participant involvement in the pilgrimage. While there have been many studies on the spiritual and secular experiences of pilgrims, research on this unique form of non-participant involvement in pilgrimages is not found especially in …

Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers, Lau Teck Chai, Tan Booi Chen

ASEAN Marketing Journal

Religion has long been acknowledged as an important social force that influences human behavior but yet in the secular society its influence on consumer behavior appears to be underestimated. Of the sporadic research conducted, findings indicated that religion can be a significant factor in relation to consumption patterns, innovativeness, media usage, family decision-making, purchase risk aversion and selected store patronage behavior. The current research is exploratory in nature and attempts to investigate the influence of religiosity on attitudes towards green products especially among young Malaysian consumers. Religiosity, the independent variable, was measured by the intrinsic/ extrinsic religious orientation scale adopted …

Enabling Sustainable Organizational Change: A Case Of Cognitive Diversity In The Automotive Industry, Tonja Blom, Yvonne Du Plessis, Hamid H. Kazeroony

International Journal of Applied Management and Technology

In diverse societies such as South Africa, organizations continue to face inclusion challenges when implementing change. This study proposes a different method and new dimension of diversity management within the cognitive diversity construct, namely human niche theory, to tackle the diversity dilemma of exclusivity. The research question asked whether human niche theory, as a defined concept within cognitive diversity, could be utilized by managers to enable inclusion and promote sustainable organizational change implementation. Conceptually, this paper relates human niche theory to seven themes in the change process, namely, communication, training, motivation, resources, control, monitoring, and feedback. An exploratory single case …

Exploring English Youth Academy Footballers’ Experiences Through Role Strain Theory, Rick Hayman, Remco Polman, Erika Borkoles

Journal of Athlete Development and Experience

Throughout adolescence and early adulthood, talented athletes must dedicate increasing personal resources to their sport. Recent empirical research found that applying Role Strain Theory (RST) was useful to contextualise international junior golfers’, acrobats’, gymnasts’ and Australian Rules footballers’ experiences of how they combined and coped with the competing role demands of sport and education. Findings demonstrated how role strain (RS) severity and regularity fluctuated during their youth careers but subsided during the latter teenage years. Surprisingly, limited research exploring how youth academy footballers simultaneously combine sport, education and social demands exists. This study determined the extent to which RS was …

Division I College Athletes’ Self-Perception: Investigating The Impact Of Race And Discrimination, Sean Strehlow, Sayvon Jl Foster, Rhema Fuller, B. David Ridpath, Alison Fridley, Sarah Stokowski

Journal of Athlete Development and Experience

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth and even predicts performance (Cuellar, 2014; Harter & Neemann, 2012). This study measures self-perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I college athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race. Findings suggest that White college athletes have significantly higher self-perception scores than college athletes of color - with recent discrimination (within the last year) as a significant …

A Critical Discourse Analysis To Explain The Failure Of Bop Strategies, Nancy E. Landrum

School of Environmental Sustainability: Faculty Publications and Other Works

Purpose – This paper aims to highlight differences between business and non-business literature regarding base of the pyramid (BoP) and subsistence contexts and reveal discourse’s powerful role in influencing goals, solutions and outcomes.

Design/methodology/approach – This paper uses critical discourse analysis to review a convenience sample of business versus non-business literature on the BoP and subsistence contexts.

Findings – Discourse used in business literature on the BoP is oriented toward hegemonic Western capitalist approaches that result in the depletion of resources, resource inequalities, poverty and increased consumption, dependence and environmental degradation and, therefore, cannot alleviate poverty.

Research limitations/implications – There …

Ted Ayres, Social Justice And Education Advocate: "Making It Count" With Book Reviews, Kristen P. Erdem

Journal of Multicultural Affairs

This is an interview article with a prolific reviewer of books seen on public television and in print. Ted Ayres had an inspired legal career, and his advocacy continues to this day. The year 2020, like no other year in our recent U.S. history, was a raucous reckoning for an array of social justice issues. As this theme continues in 2021, it is heartwarming getting to know a quiet advocate in our midst. Meet Ted Ayres. Ayres will be a contributor to the journal with book reviews. This is an introduction to the person, Ted Ayres as social justice and …

Overview: From The Desk Of The Guest Editor, Tonya Huber

Journal of Multicultural Affairs

Overview from the Guest Editor on this special issue on the impacts of Covid-19 in educational settings. One theme explored in the contents of this issue is the powerlessness many educators felt as the editors set out to hear, comprehend, represent, and amplify their experiences. Other themes include: appreciation and empathy, focusing on what matters, and new ways of teaching with technology.

“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland

Honors Projects

To create a space that matters one must focus on the needs of the people who will use it. It is easy to create a beautiful space, however if that space does not function for those it was built for it has no point. Currently in the basement of Founders Residence Hall on the Bowling Green State University campus there is an old unused cafeteria space. This space has not only the potential but the ability to become something new, something of use. It is an area that could not only be renovated and redone by the Honors College but …

Social Influence, Xenocentrism And Status Consumption On Purchase Intention: In The Case Of Women’S Imported Handbags, Munkhbayasgalan Ganbold, Urandelger Gantulga

Asia Marketing Journal

The Mongolian market has got filled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social influence, xenocentrism, status consumption, and imported product’s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 …

Internet Killed The Radio Star?, Atanas Nikolov, Yana Andonova, Yang He

Faculty & Staff Research and Creative Activity

Radio airplay is still a popular direct-to-consumer (DTC) channel for music products. In this paper, we investigate the effect of radio airplay on album sales, mediated by consumer social media engagement with music artists. Grounded in the cultural production model, as well as the literature on customer engagement and satiation, we propose several hypotheses. We analyze our unique dataset by structural equation modeling (SEM). The results reveal that radio airtime has a bigger impact on album sales of lesser-known musicians than those of famous musicians. Social media engagement mediates the positive effect of radio airplay on album sales; this effect …

Diversity, Equity, Inclusion, And Belonging: Who’S Holding Whom Accountable?, Abeni El-Amin Ph.D.

Management Faculty Publications

Attributes of work environments that have the greatest influence in determining whether an environment becomes hostile or not is why an organization should start implementing the 5 Cs of Awareness (color, culture, class, character, and context) and the 5 Cs of Change (confidence, courage, commitment, conflict, and community) (DeRosa & Johnson, 2002). Regarding challenges to collaborative work experiences, Cascio and Aguinis (2011) indicate many organizations fail because of poor leadership and communication. As a result, any individual in a leadership role is significant in inspiring others to maintain appropriate behavior and effective working environments.