Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Western Kentucky University (1028)
- Singapore Management University (715)
- Morehead State University (704)
- Technological University Dublin (558)
- Walden University (410)
-
- University of Nevada, Las Vegas (390)
- University of Mississippi (375)
- Brigham Young University (354)
- University of Nebraska - Lincoln (243)
- Edith Cowan University (201)
- University of Rhode Island (194)
- Valparaiso University (191)
- Purdue University (179)
- Case Western Reserve University (178)
- Kennesaw State University (177)
- Nova Southeastern University (172)
- Old Dominion University (164)
- University of South Florida (151)
- University of Massachusetts Boston (149)
- University of Arkansas, Fayetteville (147)
- Universitas Indonesia (140)
- Georgia Southern University (138)
- East Tennessee State University (136)
- Liberty University (125)
- Sacred Heart University (122)
- California State University, San Bernardino (120)
- SIT Graduate Institute/SIT Study Abroad (120)
- University of Texas Rio Grande Valley (110)
- University of Central Florida (101)
- Eastern Illinois University (100)
- Keyword
-
- Western Kentucky University (784)
- African Americans (614)
- Athletics (WKU) (589)
- Blacks (577)
- Leadership (260)
-
- Student Government Association (252)
- Class of 1995 (WKU) (223)
- Class of 1994 (WKU) (219)
- Class of 1993 (WKU) (218)
- Class of 1992 (WKU) (185)
- Marketing (180)
- Class of 1996 (WKU) (166)
- Class of 1991 (WKU) (163)
- Entrepreneurship (158)
- Student Government Association (WKU) (155)
- Management (152)
- Class of 2001 (WKU) (150)
- Class of 2000 (WKU) (136)
- Tourism (132)
- Gender (128)
- Sustainability (128)
- Athletics (125)
- Business (118)
- COVID-19 (116)
- Class of 1990 (WKU) (112)
- Class of 1997 (WKU) (111)
- Class of 1998 (WKU) (111)
- Culture (101)
- Alumni (100)
- Innovation (100)
- Publication Year
- Publication
-
- WKU Administration Documents (894)
- Research Collection Lee Kong Chian School Of Business (444)
- Walden Dissertations and Doctoral Studies (384)
- Morehead State Press Release Archive, 1961 to the Present (238)
- International Journal of Religious Tourism and Pilgrimage (204)
-
- Faculty Publications (197)
- Theses and Dissertations (176)
- Markets, Globalization & Development Review (172)
- Journal of Nonprofit Innovation (170)
- Morehead State Board of Regents Agenda Books and Meeting Minutes (169)
- Student Scholarship (149)
- Dismantling Bias Conference Series (145)
- Midwest Social Sciences Journal (134)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (115)
- Electronic Theses and Dissertations (111)
- ETSU News (110)
- Articles (102)
- Dissertations (101)
- Accounting Historians Journal (96)
- Management Faculty Publications (93)
- Independent Study Project (ISP) Collection (92)
- Theses (85)
- Organization Management Journal (83)
- New England Journal of Entrepreneurship (78)
- Antioch University Dissertations & Theses (77)
- School of Professional Studies (76)
- Doctoral Dissertations and Projects (74)
- International Conference on Gambling & Risk Taking (73)
- Conference papers (70)
- Research outputs 2022 to 2026 (69)
- Publication Type
- File Type
Articles 2971 - 3000 of 12888
Full-Text Articles in Entire DC Network
Integration Strategies For Mergers And Acquisitions In The United Kingdom Housing Sector, Mark Allen Howard
Integration Strategies For Mergers And Acquisitions In The United Kingdom Housing Sector, Mark Allen Howard
Walden Dissertations and Doctoral Studies
Many letting and factoring company leaders face challenges in the United Kingdom housing sector, necessitating mergers and acquisitions (M&As) to adopt hybrid growth models. Yet, the company leaders typically lack M&A integration strategies to achieve sustainable growth. Grounded in the theory of the competitive forces, the purpose of this qualitative single case study was to explore M&A integration strategies business leaders used to achieve sustainable growth in the United Kingdom social housing sector. The participants were four executive-level leaders of a for-profit housing and property factoring organization representing 17 of 32 local authority locations throughout Scotland, United Kingdom. Data were …
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy, Irem Yoruk
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy, Irem Yoruk
Wayne State University Dissertations
Identity is an important predictor in consumer behavior; but marketing managers’ understanding of global identity is limited. This dissertation develops a more comprehensive conceptualization of the construct of global identity than those currently proposed in the literature. Anchored in identity and social identity theories, this work develops a multidimensional scale for measuring global identity, and validates this scale across two cultural environments, Turkey and the United States. This new scale is composed of four dimensions that explain the domain of global identity, three of which are comprised of two sub-dimensions. This work shows that these converge into a third-order global …
Cross-Cultural Examination Of Vacation Policy On Employee Satisfaction And Happiness, Ketan D. Parekh
Cross-Cultural Examination Of Vacation Policy On Employee Satisfaction And Happiness, Ketan D. Parekh
CMC Senior Theses
With the advent of technological advancement, entrepreneurship, and a higher emphasis on meritocracy, societies across the globe have experienced intense competition to outdo one another. This has pushed companies to place increased importance on worker productivity; large and small companies want to see their employees work harder, longer, and faster. With this increased demand for work, companies today are making sure they have suitable reward systems to ensure worker satisfaction and quality work production. However, what these reward systems look like and how they function contrast significantly across cultures, especially as it pertains to corporate leave policies. This thesis examines …
Equality Offshore, Martin W. Sybblis
Equality Offshore, Martin W. Sybblis
Faculty Articles
Global governance architecture, crafted by wealthy nations, has perpetuated the subordination of developing jurisdictions. The Article offers a novel and surprising analysis of governance tools used by wealthy countries and inter-governmental organizations to constrain offshore financial centers (OFCs) by focusing on the tools’ disparate impacts on tax havens whose populations comprise predominantly Black and Brown people. With tax haven issues garnering increasing attention, this Article provides a pathbreaking conceptual framework for examining the international tax, crime, and business discourse on OFCs. It also illuminates how the actions of powerful international actors, such as the Organization for Economic Cooperation and Development …
Impact Of College Education On Incorporated And Unincorporated Self-Employment: Variations Among African Americans And Hispanics, Xuguang Guo, Wei Chen, Denis Iurchenko
Impact Of College Education On Incorporated And Unincorporated Self-Employment: Variations Among African Americans And Hispanics, Xuguang Guo, Wei Chen, Denis Iurchenko
Business
This study examines the impact of college education on incorporated and unincorporated self-employments. It specifically compares the effects on African Americans and Hispanics with the effects on Whites.
Decisions, Decisions, Decisions: Summer Activities For Anna!, David Henderson, John Marsh
Decisions, Decisions, Decisions: Summer Activities For Anna!, David Henderson, John Marsh
Business
Anna Swanson will soon be home for the summer. Her parents John and Carol are trying to figure out the best way to keep Anna busy for the summer using a $400 gift from her grandmother. Given their budget, John and Carol must weigh the cost, benefits, and break-even points of options like a YMCA pool pass, amusement park pass, or various summer camps and try to find the best option or options that will keep young Anna busy during the summer.
Recognizing And Addressing Conflict That Emerges From Sociotechnical Change In Higher Education, Kathleen Ann Watkins-Richardson
Recognizing And Addressing Conflict That Emerges From Sociotechnical Change In Higher Education, Kathleen Ann Watkins-Richardson
Department of Conflict Resolution Studies Theses and Dissertations
Today’s unprecedented technology growth impacts at many levels—from individuals to groups to society. This study aims to characterize how exponential digital technology growth and organizational change is explained and experienced in a university setting deploying new instructional technologies—and how or where conflict emerges. Organizational conflict is a phenomenon that takes many forms and may not be fully recognized. This dissertation highlights theories of technology invention and disruption, the dynamics of sociotechnical change (defined as the interdependencies between people, technology, and the environment) and response in organizations, complex adaptive systems, and practice theory of change. It considers current technological forces at …
Navigating The Ethically Complex And Controversial World Of College Athletics: A Humanistic Leadership Approach To Student Athlete Well-Being, Johnette (Jay) Caulfield, Felissa K. Lee, Catharyn Baird
Navigating The Ethically Complex And Controversial World Of College Athletics: A Humanistic Leadership Approach To Student Athlete Well-Being, Johnette (Jay) Caulfield, Felissa K. Lee, Catharyn Baird
Management Faculty Research and Publications
The college athletics environment within the USA is ethically complex and often controversial. From an academic standpoint, athletes are often viewed as a privileged class receiving undue benefit. Yet closer inspection reveals that student athletes are at risk psychologically, physically, and intellectually in ways that undermine development and flourishing. This reality stands in troubling contrast to the prosocial, virtue-based goals expressed by university mission statements. Given the role of sport in many university business models, college athletics invites scrutiny from a business ethics standpoint. Using a humanistic leadership perspective (Pirson in: Humanistic management: protecting dignity and promoting well-being, Cambridge University …
When Does Ceo Succession Lead To Strategic Change? The Mediating Role Of Top Management Team Replacement, David B. Wangrow, Donald J. Schepker, Vincent L. Barker Iii
When Does Ceo Succession Lead To Strategic Change? The Mediating Role Of Top Management Team Replacement, David B. Wangrow, Donald J. Schepker, Vincent L. Barker Iii
Management Faculty Research and Publications
While mandates for strategic change may accompany the selection of new Chief Executive Officer (CEOs), the broader set of leadership changes necessary for strategic change remains unclear. Motivated by upper echelons and resource dependence theories, direct relationships between three structural events associated with CEO succession and strategic change are examined, as well as whether these relationships are mediated by replacing top management team (TMT) members. Significant mediated relationships are found in which TMT replacement mediates the relationships of pre-succession firm performance and hiring an outsider as CEO with post-succession strategic change. Involuntary CEO turnover is found to be directly related …
การศึกษาความเป็นไปได้ในเชิงพาณิชย์ของลูกอมที่มีสารช่วยในการเติมเนื้อฟัน, จิตธนา สันทวี
การศึกษาความเป็นไปได้ในเชิงพาณิชย์ของลูกอมที่มีสารช่วยในการเติมเนื้อฟัน, จิตธนา สันทวี
Chulalongkorn University Theses and Dissertations (Chula ETD)
การศึกษาวิจัยครั้งนี้มีวัตถุประสงค์เพื่อพัฒนาต้นแบบผลิตภัณฑ์ลูกอมที่มีสารช่วยเติมเนื้อฟันที่มีประสิทธิภาพในการคืนกลับเนื้อฟัน และเพื่อศึกษาประเมินศักยภาพความเป็นไปได้ในเชิงพาณิชย์ วิเคราะห์การตลาดสำหรับผลิตภัณฑ์ลูกอมที่มีสารช่วยเติมเนื้อฟัน เพื่อเป็นประโยชน์ต่อการเพิ่มประสบการณ์ประสาทสัมผัสการรับรสของบริการสปา โดยได้ศึกษาความเป็นไปได้ด้วยแบบสอบถามจากกลุ่มตัวอย่าง จำนวนทั้งสิ้น 60 คน สำหรับการวัดในเชิงปริมาณ และ การสังเกตพฤติกรรมการรับประทานผลิตภัณฑ์ลูกอมต้นแบบสำหรับการวัดในเชิงคุณภาพ ผลการวิเคราะห์จากแบบสอบถามพบว่าปัจจัยที่มีผลต่อการตัดสินใจในการเลือกบริโภคลูกอมของผู้ให้ข้อมูล ได้แก่ รสชาติ กลิ่น และ สี โดยคุณสมบัติความสามารถของลูกอมที่ผู้ให้ข้อมูลสนใจนอกเหนือจากการทำให้ชุ่มคอหรือการช่วยระงับกลิ่นไม่พึงประสงค์ที่มีอยู่ทั่วไปในตลาดนั้น คือ การช่วยรักษาสุขภาพฟันแข็งแรง และยินยอมที่ซื้อผลิตภัณฑ์ลูกอมในราคาที่สูงขึ้นหากตัวผลิตภัณฑ์มีคุณสมบัติและประโยชน์ที่คุ้มค่า และผลการวิเคราะห์จากการสังเกตพฤติกรรมการรับประทานผลิตภัณฑ์ลูกอมต้นแบบพบว่าผลิตภัณฑ์ต้นแบบที่มีส่วนผสมของสารช่วยในการเติมเนื้อฟันไม่ทำให้ลูกอมสูญเสียรสชาติ หรือ แตกต่างไปจากเดิม คณะผู้วิจัยได้นำเสนอลูกอมที่มีสารช่วยในการเติมเนื้อฟัน พบว่า ผู้ให้ข้อมูลมีความสนใจต่อนวัตกรรม และรับรู้ถึงประโยชน์ของนวัตกรรม ด้วยเหตุนี้ผู้วิจัยจึงนำลูกอมที่มีสารช่วยเติมเนื้อฟันไปทำการศึกษาต่อยอดถึงความเป็นไปได้ในเชิงธุรกิจต่อไป
การศึกษาความเป็นไปได้ในเชิงพาณิชย์สำหรับทรายแมวที่ สามารถตรวจสุขภาพแมวจากการเปลี่ยนสีได้, ปุญญิศา ดาวฉาย
การศึกษาความเป็นไปได้ในเชิงพาณิชย์สำหรับทรายแมวที่ สามารถตรวจสุขภาพแมวจากการเปลี่ยนสีได้, ปุญญิศา ดาวฉาย
Chulalongkorn University Theses and Dissertations (Chula ETD)
การศึกษาวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาและประเมินศักยภาพตลาดและความเป็นไปได้ในเชิงพาณิชย์สำหรับทรายแมวที่สามารถตรวจสอบสุขภาพแมวจากการเปลี่ยนสีได้ และ เพื่อพัฒนาต้นแบบผลิตภัณฑ์ทรายแมวที่สามารถตรวจสอบสุขภาพแมวจากการเปลี่ยนสีได้ ให้ตอบโจทย์การใช้งานมากที่สุด โดยได้ศึกษาความเป็นไปได้ด้วย แบบสอบถามจากกลุ่มตัวอย่าง จํานวนทั้งสิ้น 100 คน โดยวัดทั้งในเชิงคุณภาพและปริมาณ ผลการวิเคราะห์จากแบบสอบถามพบว่า ปัจจัยที่มีผลต่อการเลือกใช้ผลิตภัณฑ์ของผู้ให้ข้อมูล ด้านผลิตภัณฑ์ คือ เลือกใช้เพราะมีความเป็นมิตรต่อสัตว์ ด้านราคา คือ เลือกใช้เพราะราคาสมเหตุสมผล ด้านช่องทางการจัดจำหน่าย คือ เลือกใช้เพราะมีช่องทางจัดจำหน่ายที่หลากหลายและเข้าถึงง่าย ด้านการส่งเสริมการขาย คือ เลือกใช้เพราะมีการจัดโปรโมชั่น ส่วนลด ด้านการใช้บริการส่วนบุคคล คือ เลือกใช้เพราะมีการให้ข้อมูลข่าวสาร โปรโมชั่น แก่ลูกค้า อย่างสม่ำเสมอ และ ด้านการใช้บริการส่วนบุคคล คือ เลือกใช้เพราะมีระบบความปลอดภัยในการชำระเงินให้กับลูกค้า กระบวนการตัดสินใจซื้อสินค้าของผู้ให้ข้อมูล ด้านการรับรู้ความต้องการ คือ การมีโปรโมชั่นดึงดูดใจ ด้านการค้นหาข้อมูล คือ การอ่านรีวิวจากผู้ใช้งานจริง ด้านการประเมินทางเลือก คือ การพิจารณาจากราคาที่เหมาะสมกับคุณภาพ ด้านการตัดสินใจซื้อ คือ การตัดสินใจซื้อจากประสบการณ์ และ ด้านพฤติกรรมหลังการซื้อ คือ มีการให้คำปรึกษาเกี่ยวกับข้อสงสัยต่างๆ และจากที่ คณะผู้วิจัยได้นําเสนอการประยุกต์ใช้ผลิตภัณฑ์ชุดเครื่องตรวจสุขภาพของแมวจากการเปลี่ยนสีของทรายแมว พบว่า มีความพึงผู้ให้ข้อมูลมีความพอใจต่อนวัตกรรม และรับรู้ถึงประโยชน์ของนวัตกรรม ด้วยเหตุนี้ผู้วิจัยนํา ชุดเครื่องตรวจสุขภาพของแมวจากการเปลี่ยนสีของทรายแมว ไปทําการศึกษาต่อยอดถึงความเป็นไปได้ในเชิงธุรกิจต่อไป
Examining Social Mission In Kentucky Social Enterprises, Bo Milburn
Examining Social Mission In Kentucky Social Enterprises, Bo Milburn
Theses and Dissertations--Community & Leadership Development
Social Enterprises are business entities that incorporate social value creation into their business operations. This study aims to investigate, explore and share key insights gained through the lived experience of owners or managers of these organizations. The reputational method of sample selection was used to identify informed individuals who participated in interviews to share phenomenological knowledge by telling the stories of their organizations, describing how they manage the balance between profitability and sustainability, sharing observations about the influence of social mission at their firms and other insights. Participants identified stronger relationships between coworkers, increased professional creativity, and greater employee engagement …
Design Power And Potential Future Of Global Organization Of Life, A. Fuat Firat
Design Power And Potential Future Of Global Organization Of Life, A. Fuat Firat
Marketing Faculty Publications
In this essay I propose a definition of design to address its potential role in largely determining power relations in the future. Some foundational discussion of wealth, culturally constructed differently in different historical times, trends of corporatization in the contemporary world, and the birth of control society is presented to help understand the possibilities and difficulties of building future organizations of life. I invite discussions and dialogues to widen and deepen the concept of design power.
The Slow Movements: Informetric Mapping Of The Scholarship And Implications For Tourism And Hospitality, Anton Klarin, Eerang Park, Sangkyun Kim
The Slow Movements: Informetric Mapping Of The Scholarship And Implications For Tourism And Hospitality, Anton Klarin, Eerang Park, Sangkyun Kim
Research outputs 2022 to 2026
Slow food and the consequent slow movements are becoming more evident in research and media with the recognition of its implications for sustainability in many spheres of society. This study—the first systematic literature review of this topic—offers a comprehensive interdisciplinary investigation into slow movements which allows us to gain a systems view of the scholarship; stakeholder-oriented insights; and a holistic understanding of slowness while recognizing the various movements within and providing future research directions for tourism and hospitality researchers. This study identifies that slowness has extended to most aspects of our everyday life, such as the slow city, slow management, …
Toward A Student-Ready Cybersecurity Program: Findings From A Survey Of Stem-Students, Lora Pitman, Brian K. Payne, Tancy Vandecar-Burdin, Lenora Thorbjornsen
Toward A Student-Ready Cybersecurity Program: Findings From A Survey Of Stem-Students, Lora Pitman, Brian K. Payne, Tancy Vandecar-Burdin, Lenora Thorbjornsen
Journal of Cybersecurity Education, Research and Practice
As the number of available cybersecurity jobs continues to grow, colleges strive to offer to their cybersecurity students an environment which will make them sufficiently prepared to enter the workforce after graduation. This paper explores the academic and professional needs of STEM-students in various higher education institutions across Virginia and how cybersecurity programs can cater to these needs. It also seeks to propose an evidence-based approach for improving the existing cybersecurity programs so that they can become more inclusive and student-ready. A survey of 251 college students in four higher-education institutions in Virginia showed that while there are common patterns …
Sex, Money, And Free Speech: The Many Harms Of Fosta/Sesta, Desmond Mantle
Sex, Money, And Free Speech: The Many Harms Of Fosta/Sesta, Desmond Mantle
CMC Senior Theses
This thesis tracks the development of the Fight Online Sex Trafficking Act/Stop Enabling Sex Traffickers Act, or FOSTA/SESTA, which became federal law in 2018. The law's passage followed as a natural consequence of popular concerns about human trafficking. Congress passed the legislation by large margins in both houses given bipartisan opposition to sex trafficking. This thesis identifies plausible reasons for the only two Senate votes against the bill: those of Senators Rand Paul and Ron Wyden. Though these senators came from opposite sides of the aisle, they shared concerns about the future of free speech online and the potential failure …
“Work For The Night Is Coming": How Christian Hymns Frame Human Labor, Monty L. Lynn, Sarah Easter, Ryan Jessup, Greg Straughn
“Work For The Night Is Coming": How Christian Hymns Frame Human Labor, Monty L. Lynn, Sarah Easter, Ryan Jessup, Greg Straughn
Management Sciences
No abstract provided.
Prosocial Messaging During The Covid-19 Pandemic: A Longitudinal Examination Of Email Advertisements, Ashley Deutsch Cermin, Ashton Mouton
Prosocial Messaging During The Covid-19 Pandemic: A Longitudinal Examination Of Email Advertisements, Ashley Deutsch Cermin, Ashton Mouton
Marketing Faculty Research and Publications
Purpose
This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from extant literature and use it to understand how brands shape consumers’ behavior.
Design/methodology/approach
Through a mix of interpretive and thematic analysis, the authors examine 858 US email advertisements and how these messages have evolved throughout the pandemic.
Findings
The authors findings demonstrate brand communication ranges from prosocial to brand messaging and brands employed different strategies at different phases of the pandemic. Specifically, while brands started out emphasizing socially desirable behavior before …
Correlational Study: Relationship Between Religiosity/Spirituality, Work Engagement, And Job Satisfaction., Peninah Kavengi Kyengo
Correlational Study: Relationship Between Religiosity/Spirituality, Work Engagement, And Job Satisfaction., Peninah Kavengi Kyengo
Walden Dissertations and Doctoral Studies
AbstractEmployees desire self-fulfillment through meaningful work and look for ways to express their religiosity and spirituality experiences enhances their work engagement and job satisfaction. The problem is that limited understanding of these relationships prevents leaders and managers from implementing policies and procedures that develop or sustain an organizational culture to support employees' religiosity and spirituality. This study aimed to investigate the relationship between religiosity and spirituality (predictor variables) and employees' work engagement and job satisfaction (criterion variables); the research questions addressed these relationships. The theories of religiosity and spirituality formed the framework. The sample included 110 U.S. working adults recruited …
The Moderating Effect Of Solar Radiation On The Association Between Human Mobility And Covid-19 Infection In Europe, Wenyu Zhao, Yongjian Zhu, Jingui Xie, Zhichao Zheng, Haidong Luo, Oon Cheong Ooi
The Moderating Effect Of Solar Radiation On The Association Between Human Mobility And Covid-19 Infection In Europe, Wenyu Zhao, Yongjian Zhu, Jingui Xie, Zhichao Zheng, Haidong Luo, Oon Cheong Ooi
Research Collection Lee Kong Chian School Of Business
The novel coronavirus disease 2019 (COVID-19) has caused a global pandemic. Some studies have suggested a negative association between sunlight intensity and COVID-19 infection, alluding to the belief that it might be safe to go out on sunny days. This paper examined whether solar radiation mitigated the association between human mobility and COVID-19 infection in Europe using a dynamic panel data model to investigate the effect of human mobility, solar radiation, and their interaction on COVID-19 infection. The results revealed that outgoing mobility was positively correlated and solar radiation was negatively correlated with COVID-19 infection at lag levels of 1, …
Theme Park Queues As Diegetic Worlds: Using Star Wars: Rise Of The Resistance As A Case Study For Core Design Elements, Jordan Zauha
Theme Park Queues As Diegetic Worlds: Using Star Wars: Rise Of The Resistance As A Case Study For Core Design Elements, Jordan Zauha
Electronic Theses and Dissertations, 2020-2023
This thesis seeks to establish core design elements for use by theme park designers to complement the guidelines established by Ledbetter and his colleagues for theme parks. Building upon Rose Biggin's "strands of enquiry" for examining immersive theatre, the suggested core design elements for immersive theme park queues serve as guidance to craft queues where audiences can actively engage with the queue's storyworld and narrative. Implementation of the core design elements alongside the already established queue design guidelines should assist designers in crafting queues that minimize discomfort and maximize narrative immersion. Theme parks offer location-based narrative landscapes, often contributing to …
Nostalgia As A Tactic For Marketers: The Use Of Retro Marketing To Entice Consumer Purchase, Cortnee Y. Bunch
Nostalgia As A Tactic For Marketers: The Use Of Retro Marketing To Entice Consumer Purchase, Cortnee Y. Bunch
AMTP Proceedings 2022
In marketing, nostalgia involves linking a product, service, or brand to the past to create an emotional connection. While it has existed in marketing positioning for some time, it has become a strategy that marketers can take advantage of through retro marketing. Retro marketing involves relaunching a product or service brand from an earlier period, by using familiar packaging or product designs, to evoke a nostalgic connection among consumers (Brown et al., 2003). Through the effective use of brand attitude, product experience, and brand preference, companies small and large can use retro marketing to create a competitive advantage and entice …
Investigating Consumer Choice Criteria For Free Services, Samer Elhajjar, Shaheen Borna, Russ Wahlers
Investigating Consumer Choice Criteria For Free Services, Samer Elhajjar, Shaheen Borna, Russ Wahlers
AMTP Proceedings 2022
Behavioral sciences recognize the following steps in the consumer purchase decision process: recognition of a problem or a need, search for information, alternative evaluation, purchase decision, and post-purchase evaluation. There is a plethora of research related to the aforementioned consumer decision-making process. The unanswered question in the marketing literature is: what changes, if any, in the consumer's decision process will be observed if they can obtain the product free of charge. Results of our study indicate that when consumers are spending their money on themselves, they are very careful and want to get the most for their money. On the …
Value Creation And The Internal Goods Of Business, Caleb Bernacchio, Robert Couch
Value Creation And The Internal Goods Of Business, Caleb Bernacchio, Robert Couch
College of Business Faculty Publications and Presentations
In his early work, Moore argues that business itself was a MacIntyrean practice. He later rejected this view in response to criticisms from Beadle and others. Most subsequent work, including that of Moore, adopted a view of organizations, including firms, as institutions that house a core practice. We first recount Moore’s early view, defend and it from various criticisms. We then briefly review research in management and finance arguing that this research supports a view of business consonant with Moore’s early view. Thus, we argue that business is a distinct practice that integrates various productive and auxiliary practices to facilitate …
Does Macintyre's Moral Sociology Presuppose A Personalist Moral Psychology? Macintyre And Tomasello On Moral Psychology, Caleb Bernacchio
Does Macintyre's Moral Sociology Presuppose A Personalist Moral Psychology? Macintyre And Tomasello On Moral Psychology, Caleb Bernacchio
College of Business Faculty Publications and Presentations
Alasdair MacIntyre has developed a theory of virtue ethics that is closely integrated with sociology and organization studies. While rejecting reductive views of the virtues, MacIntyre appeals to their functional role in facilitating collaboration as a basis for justifying their normative requirements. This raises the question of how agents within cooperative contexts come to appreciate their intrinsic value. I argue that MacIntyre's account of the virtues is undergirded by an implicit personalist moral psychology. To make this evident, I draw upon the account of moral psychology developed by Michael Tomasello, who argues that a sense of moral obligation is generated …
Conflating Relevance With Practical Significance And Other Issues: Commentary On Sen, Smith, And Van Note’S “Statistical Significance Versus Practical Importance In Information Systems Research”, Kaveh Mohajeri, Mostafa Mesgari, Allen S. Lee
Conflating Relevance With Practical Significance And Other Issues: Commentary On Sen, Smith, And Van Note’S “Statistical Significance Versus Practical Importance In Information Systems Research”, Kaveh Mohajeri, Mostafa Mesgari, Allen S. Lee
Information Systems and Business Analytics Faculty Works
Expanding on the current debate on the issues of statistical and practical significance in information systems research, where the article by Sen, Smith, and Van Note is a recent contribution, this commentary cautions against conflating relevance with practical significance. We emphasize that relevance is 1) about the real-world usefulness of research findings rather than their impressiveness for the researcher audience, 2) an essential quality of research spanning beyond its findings and not merely limited to statistical studies, and 3) determined by nonacademics rather than academics. We also comment on other aspects of the article by Sen et al., such as …
Care To Walk In My Shoes? Repairing Trust After Violations Of Benevolence, Luke Aaron Langlinais
Care To Walk In My Shoes? Repairing Trust After Violations Of Benevolence, Luke Aaron Langlinais
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation examines how perceived perspective taking relates to trust repair, specifically in the context of a benevolence-based violation. I draw on perspective taking theory, attribution theory, and the integrative model of organizational trust to explore a model of interpersonal trust repair. The extant literature on trust repair primarily focuses on violations of ability and integrity, leaving the third dimension of trustworthiness, benevolence, largely unexplored. Yet, research suggests as many as 96% of workplace employees have been victims of benevolence-based offenses, such as disrespect, condescension, or degradation. The present research expands the theoretical bounds of the extant trust repair literature …
Exploring Cyberterrorism, Topic Models And Social Networks Of Jihadists Dark Web Forums: A Computational Social Science Approach, Vivian Fiona Guetler
Exploring Cyberterrorism, Topic Models And Social Networks Of Jihadists Dark Web Forums: A Computational Social Science Approach, Vivian Fiona Guetler
Graduate Theses, Dissertations, and Problem Reports (ETD)
This three-article dissertation focuses on cyber-related topics on terrorist groups, specifically Jihadists’ use of technology, the application of natural language processing, and social networks in analyzing text data derived from terrorists' Dark Web forums. The first article explores cybercrime and cyberterrorism. As technology progresses, it facilitates new forms of behavior, including tech-related crimes known as cybercrime and cyberterrorism. In this article, I provide an analysis of the problems of cybercrime and cyberterrorism within the field of criminology by reviewing existing literature focusing on (a) the issues in defining terrorism, cybercrime, and cyberterrorism, (b) ways that cybercriminals commit a crime in …
The Golden Age Of The Economics Of Bureaucracy, Chang-Yeh (Michael) Wu
The Golden Age Of The Economics Of Bureaucracy, Chang-Yeh (Michael) Wu
Theses
The economics of bureaucracy (EOB) is a field of research that emerged from the public choice movement in the mid-1960s through to the early 1970s. It entailed applying traditional economic theories and modelling techniques to study decision-making in non-market hierarchies that are often referred to as bureaucracies. The field was pioneered and codified by Gordon Tullock, Anthony Downs, and William Niskanen in what may be called the ‘golden age’ of EOB. Establishing EOB as a bona fide research domain was a challenging intellectual enterprise due to the absence of a pre-existing conceptual framework to readily model bureaucracies within the economics …
Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr
Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr
Journal of International Technology and Information Management
The study aimed at coming up with an integrated model of consumer decision making that captures the impact of social media word of mouth (SWOM) on consumers’ decision influencing variables including perceived risk, its impact on attitude towards the brand, and eventually on intention to purchase. The integrated model incorporates the impact of SWOM message valence along with moderating role played by various source and receiver level characteristics on the variables mentioned above. Two experiments with between-subject factorial designs were conducted for testing the hypotheses. The first study had 128 participants divided into eight groups and their responses were collected …