Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Business

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 2371 - 2400 of 12874

Full-Text Articles in Entire DC Network

Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support, And Advocacy, Lauren Gurrieri, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna Drenten Ph.D., Shelagh Ferguson, Stacey Finkelstein, Laura Mcvey, Nacima Ourahmoune, Laurel Steinfield, Linda Tuncay Zayer Oct 2022

Feminist Academic Organizations: Challenging Sexism Through Collective Mobilizing Across Research, Support, And Advocacy, Lauren Gurrieri, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna Drenten Ph.D., Shelagh Ferguson, Stacey Finkelstein, Laura Mcvey, Nacima Ourahmoune, Laurel Steinfield, Linda Tuncay Zayer

School of Business: Faculty Publications and Other Works

This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a feminist case study and by assessing the reflections of GENMAC's board members, we tell the story of the emergence of GENMAC and detail the tensions the organization encountered as it formally established itself as a feminist organization within the confines of a business school setting, a patriarchal system, and a neoliberal university paradigm. …


Avoiding The Appearance Of Virtue: Reactivity To Corporate Social Responsibility Ratings In An Era Of Shareholder Primacy, Ben W. Lewis, W. Chad Carlos Oct 2022

Avoiding The Appearance Of Virtue: Reactivity To Corporate Social Responsibility Ratings In An Era Of Shareholder Primacy, Ben W. Lewis, W. Chad Carlos

Faculty Publications

We examine why organizations may at times decrease their performance after receiving a positive rating. We argue that in contrast to the prevailing assumption that organizations will strive for favorable ratings to achieve reputational benefits, incompatibility between a positive rating and a dominant institutional logic may cause recognized firms to question the perceived value of maintaining superior performance, thus leading them to strategically reduce their efforts on the rated dimension. Using a difference-in-differences design, we examine how companies responded to being rated as charitable organizations, an evaluation that we argue was generally perceived as incompatible with the dominant logic of …


Primitive Accumulation And Multinational Corporations: The Evolution Of Dispossession And Exploitation In The Rubber Industry, Matthew Rochat Oct 2022

Primitive Accumulation And Multinational Corporations: The Evolution Of Dispossession And Exploitation In The Rubber Industry, Matthew Rochat

The Journal of International Relations, Peace Studies, and Development

I examine how the process of primitive accumulation has led to evolving forms of dispossession and exploitation carried out by multinational corporations in the rubber industry. After a brief review of relevant literature, I outline a novel analytical approach to multinational corporations engaged in natural resource extraction, referred to as the Parasitic Extraction Model. I then demonstrate this approach using three case studies. The first, Leopold II’s Congo, showcases the barbaric underpinnings of primitive accumulation in the rubber industry in its crudest form. The subsequent section shifts to the interwar period with Fordlândia in the Brazilian Amazon where I analyze …


Covid-19 Impact On Church Cash Inflows In Ghana As Moderated By Location Profile, Francis Osei-Kuffour, Williams Kwasi Peprah, Dickson Marfo Sarfo, Bright Osei Yeboah Oct 2022

Covid-19 Impact On Church Cash Inflows In Ghana As Moderated By Location Profile, Francis Osei-Kuffour, Williams Kwasi Peprah, Dickson Marfo Sarfo, Bright Osei Yeboah

Faculty Publications

The corona virus (COVID-19) pandemic brought both negative and positive impacts on all sectors of world economies since its inception in the early 2020s. Profit and not-for-profit institutions have had their levels of effects as a result of the world-wide crises. Lockdown measures imposed by governments around the world to curb the spread of the virus had various repercussions on various activities, including churches. Effects of the pandemic on businesses, education, agriculture and tourism, among others, have received massive highlights in literature. Given this phenomenon, this study sought to ascertain the impact of COVID-19 on church cash inflows. The study …


Using Sports To “Build It Up” Or “Wash It Down”: How Sportswashing Give Sports A Bad Name., Steve Chen, Karen Doran Oct 2022

Using Sports To “Build It Up” Or “Wash It Down”: How Sportswashing Give Sports A Bad Name., Steve Chen, Karen Doran

Findings in Sport, Hospitality, Entertainment, and Event Management

As society evolves, sports have become a vital social function and interactive means in our modern society. This essay addresses a few recent sport news stories that ignites the discussion of “sportswashing.” The authors illustrated several news cases and examples of governments and organizations using sports to cover up inhumane acts, scandals, or controversies for political purposes and power control. The primary intent of this essay is to help readers be aware of this social trend and inspire all to make ethical and good judgement in decision-making.

Key words: Sport-for-development, sportswashing, international sports, LIV golf, and Olympics Games,


African Political Leaders' Uneven Policies, Anemic Economic Growth, And Absorptive Market Demand For Foreign Direct Investment, Sylvester Uadiale Oct 2022

African Political Leaders' Uneven Policies, Anemic Economic Growth, And Absorptive Market Demand For Foreign Direct Investment, Sylvester Uadiale

Doctoral Dissertations and Projects

This dissertation research paper summarizes the pertinent literature on Foreign Direct Investment (FDI) in emerging economies. It focuses on the impact of FDI on host economies, political leaders’ uneven policies, and absorptive market demand implications arising from this (potential) impact. The beneficial effects of FDI on emerging economies provide capital and finished products, materials, parts, generation of tax revenues, higher exports, and access to new technology. These benefits are more than ever a necessity for some Sub-Saharan African countries on the path of economic growth. However, the approach toward economic development comes with uncertainties. The purpose of this flexible design …


Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper Oct 2022

Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper

Nebraska Rural Poll

Most rural Nebraskans believe most of the listed economic items will become worse or much worse over the next 12 months when asked in May and June. Almost nine in ten think the following will become worse: inflation, gasoline or diesel fuel prices, grocery prices, and interest rates. In fact, at least four in ten rural Nebraskans believe the following items will become much worse in the next 12 months: gasoline or diesel fuel prices, inflation, grocery prices, and healthcare costs. The two items that had less than one-half believing they would become worse or much worse during the next …


Columnas: The Honors Program Newsletter At Bentley University, Debayan Sen, Hailey Jennato, Gabe Holmes, Daniel Furze Oct 2022

Columnas: The Honors Program Newsletter At Bentley University, Debayan Sen, Hailey Jennato, Gabe Holmes, Daniel Furze

Honors Program

Page 1: SOCIAL MEDIA—A VEHICLE FOR SOCIAL CHANGE OR VIRTUE SIGNALING? ~ By Debayan Sen ’23

Page 2: WILL ARTIFICIAL INTELLIGENCE AND ROBOTICS REPLACE THE HUMAN WORKER? ~ By Hailey Jennato ’24

Page 3: HOW TO HEALTHILY COMMUNICATE IN A RELATIONSHIP: NO, NOT JUST A ROMANTIC ONE ~ By Gabe Holmes ’26

Page 4: THE W SLANT ~ By Daniel Furze ’26


Sustainability And Connection To Place: Land Stewardship Through Local Icelandic Women-Run Businesses, Hazel Deharpporte Oct 2022

Sustainability And Connection To Place: Land Stewardship Through Local Icelandic Women-Run Businesses, Hazel Deharpporte

Independent Study Project (ISP) Collection

Iceland is one of the leading countries in gender equality, but women are still underrepresented in the field of entrepreneurship. Women have unique approaches to land stewardship, and there is evidence that they are more likely than men to act sustainably. The purpose of this study is to explore the correlation between sustainability and connection to place in women-run, local businesses. I interviewed six women who run a wide range of businesses in the towns of Ísafjörður and Djúpivogur. From these interviews, I found that while the women did not necessarily think that running a business was more difficult as …


Rural Microfinance And Business Ownership Outcomes A Case Of Tanzania Educational And Micro Business Opportunity (Tembo) Loan And Non-Loan Recipients In Longido District, Tanzania, Owen Conlin Oct 2022

Rural Microfinance And Business Ownership Outcomes A Case Of Tanzania Educational And Micro Business Opportunity (Tembo) Loan And Non-Loan Recipients In Longido District, Tanzania, Owen Conlin

Independent Study Project (ISP) Collection

The study takes place in a rural area of Tanzania with gender barriers that are extremely difficult to overcome on a cultural level. This research examines outcomes for women in Longido District, Tanzania along the lines of MFI participation, education levels, financial variables, and empowerment variables. This study intends to elaborate this theory by examining the role that education plays in the success of Microfinance Institutions (MFI’s). It was found that MFI participation is correlated with increased financial and overall independence. Higher levels of education are found to be correlated with increased income, financial independence, personal empowerment, and overall independence. …


“Hadithi Ya Matunda”: The Informal Fruit Economy On Unguja Island: A Study Of The Livelihoods Of Smallholder Producers, Intermediaries, And Sellers, Daisy Kettle Oct 2022

“Hadithi Ya Matunda”: The Informal Fruit Economy On Unguja Island: A Study Of The Livelihoods Of Smallholder Producers, Intermediaries, And Sellers, Daisy Kettle

Independent Study Project (ISP) Collection

This is the story of fruit on Unguja Island. It illuminates the livelihoods of farmers, intermediaries, and sellers and each of their roles in the island’s fruit commodity chain. Linkages between these actors are known to play increasingly important roles in agricultural economies across the world due to their ability to create “multiplier effects” through networks of non-farm income opportunities (Wineman, 2020). Through interviews with 19 Zanzibaris who work in this trade network, I learned about the intricacies of these networks. My data revealed that the fruit flow chain on Unguja creates a network of extensive backward and forward economic …


Gender Roles And The Social Agent: Framing The Women’S Movement(S) In Postcolonial Morocco, Lily Ross Oct 2022

Gender Roles And The Social Agent: Framing The Women’S Movement(S) In Postcolonial Morocco, Lily Ross

Independent Study Project (ISP) Collection

For my Independent Study, I conducted a four-week research project on what I will refer to as the “Women’s Movement” in Morocco. My initial goal was to understand the framing and aims of this movement. To do so, I sought to explore the different forces impacting the movement – such as local cultural contexts, religion, globalization and colonization – and to analyze the impact of these forces on how different women conceptualize their goals surrounding gender. I studied a variety of scholarship on the Moroccan Women’s Movement, focusing on a critical analysis of the state, international interests and non-profit organizations. …


Youth Culture, Organizational Values, And Participatory Politics In The Digital Spaces Of Youth-Led Anti-Gun Violence Movements, Julie M. Szamocki Oct 2022

Youth Culture, Organizational Values, And Participatory Politics In The Digital Spaces Of Youth-Led Anti-Gun Violence Movements, Julie M. Szamocki

Master's Theses

As traditional forms of participating in politics are waning in popularity and younger people are becoming more politically aware, new ways to engage in politics are emerging from the intersection of youth culture and digital spaces. One way of understanding this intersection of activism and youth culture is to analyze how youth-led activist organizations engage in participatory politics in the digital space. I analyze how anti-gun violence organizations March for Our Lives and GoodKids MadCity, led by youth activists, reflect a unique and distinct form of digital engagement and organizational culture. Through content analysis, I will be highlighting organizational comparison …


The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi Oct 2022

The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi

University of South Florida (USF) M3 Publishing

Change is an ongoing process of renewing the structures, directions, and capabilities of the organizations to adapt to the variable needs of customers, employees, and the marketplace. Thus, organization needs to change in order to stay in the market. Change process will be smoothed by employee’s commitment. There is a strong need to examine the effects of organizational change on organizational commitment. In this quantitative research, survey technique was used as a data collection tool. It employs the scale developed by Meyer and Allen (2004) for organizational commitment. Items used for organizational change have been adapted from scales created by …


Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus Oct 2022

Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the …


A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici Oct 2022

A Literature Review On Tourism Studies Based On Technology Acceptance Model (2000-2021), Yakup K. Ozekici

University of South Florida (USF) M3 Publishing

Although there is ample research on technology acceptance model from both out of tourism (Marangunić & Granić, 2015) and tourism literature (Pourfakhimi et al., 2019). There is no paper explicating how the TAM have been addressed in tourism and hospitality literature to guide researchers in accelerating theoretical advancement and help tourism professionals in designing creative solutions. Thus, it is the aim of this study to unfold progress of TAM in tourism and hospitality literature through overviewing it. To fulfil this aim, 145 quantitative papers based their theoretical framework on TAM, published at journals involved within SSCI, ESCI or Scopus indexes …


The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak Oct 2022

The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak

University of South Florida (USF) M3 Publishing

Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ …


The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor Oct 2022

The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor

University of South Florida (USF) M3 Publishing

This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.


The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba Oct 2022

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …


Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek Oct 2022

Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek

University of South Florida (USF) M3 Publishing

Geographically Indications (GI) is as a niche market for countries, creates value-added and has a strong link with origin and cultural heritage. The aim of this study is to examine registered GI products that can be considered as gastronomically in Turkey in terms of regions and product groups determined by the Turkish Patent and Trademark Office. For this purpose, the Turkish Patent and Trademark Office Geographical Indications Portal (www.ci.turkpatent.gov.tr) was examined in depth, based on the descriptive scanning model. As a result of the examinations, it has been seen that Turkey has 825 registered GI of food and agricultural. It …


Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato Oct 2022

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …


Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb Oct 2022

Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb

University of South Florida (USF) M3 Publishing

Tourism took one of the hardest hits during COVID-19 pandemic, especially in Jordan and India, as they are tourism-dependent countries. Despite the restrictions that followed the pandemic, this study identifies the positive influence that this may have caused in enhancing local tourism. The study employed qualitative research methodology in which a sample of 30 interviews were conducted using convenience sampling technique in India and Jordan. Data was analysed using the thematic analysis. Results suggest that countries that have positive country image during the pandemic, may motivate civilians participate in domestic tourism resulting in improving local economy. The issue addressed is …


Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim Oct 2022

Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …


Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat Oct 2022

Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat

University of South Florida (USF) M3 Publishing

The COVID-19 pandemic has adversely affected many sectors, including the tourism sector. In this process, many tourism sector employees lost their jobs. Employees who lost their jobs did not return by turning to different sectors. This situation has revealed the lack of qualified personnel in the tourism sector. This study focuses on universities that provide qualified personnel to the tourism sector. The aim is to explore how the career plans of students who receive tourism education are affected after the COVID-19 outbreak. The research was carried out through an online survey in December 2021. The results of the study show …


The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul Oct 2022

The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul

University of South Florida (USF) M3 Publishing

The kitchen is one of the most important components reflecting the culture of a society. Individuals and communities have first fronted to getting know culinary cultures in order to adapt to new places of life due to migration. Women have been seen as an important factor in ensuring the interaction and continuity of culinary cultures. In this study, how can women have a role on culinary culture in the interaction of migration and urbanization- culinary culture based on the question of migration and culture in this context, it is aimed to evaluate the research conducted on culinary culture and women …


The Tendency Of The Z Generation To Recreational Activities And Their Leisure Time Attitudes, Aylin Nalcaci Ikiz, Ismail Ozturk Oct 2022

The Tendency Of The Z Generation To Recreational Activities And Their Leisure Time Attitudes, Aylin Nalcaci Ikiz, Ismail Ozturk

University of South Florida (USF) M3 Publishing

The aim of this study is to determine the tendency of the Z generation to recreational activities and the frequency of participation and to determine their attitude towards leisure time. The participants of the research are students studying at Kırıkkale University in the 2021-2022 academic year. The questionnaire form prepared in accordance with the purpose of the study was applied to university students face to face. Frequency values, one-way analysis of variance (ANOVA) and T test were used in the analysis of the data obtained with the questionnaire forms. While the most preferred recreational activities by the participants in the …


An Evaluation Of The Attitudes Towards Sustainable Tourism Development: The Case Of Urgup, Duygu Bora, Mehmet Bahar Oct 2022

An Evaluation Of The Attitudes Towards Sustainable Tourism Development: The Case Of Urgup, Duygu Bora, Mehmet Bahar

University of South Florida (USF) M3 Publishing

The limited number of resources that humanity has creates the responsibility of protecting those resources and transferring them to future generations. It is vital that the natural, cultural and historical assets that form the basis of the tourism sector can be sustained without being consumed by excessive use. Research is aimed to investigate the attitudes of the local people, one of the key stakeholders of tourism, towards sustainable tourism development. Research population consists of local people living in Ürgüp destination, which hosts thousands of national and international tourists every year. According to the data obtained from the study, it has …


A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim Oct 2022

A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim

University of South Florida (USF) M3 Publishing

Adventure tourism is one of the special interest tourism types that have developed with the changes in people's wishes and tourism understanding. In adventure tourism, people get away from routine and visit destinations where they can perform different activities, such as adventure, risk, adrenaline, and courage. Adventure tourism activities are defined as soft and hard according to the level of risk they contain, and as air, land, water, and mixed-based activities according to the place where they organized. Gökçeada, which is the largest island of Turkey and known as a cittaslow, has a wide adventure tourism potential with its winds, …


Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan Oct 2022

Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan

University of South Florida (USF) M3 Publishing

Local cuisine is an important element in the destination selection of tourists. In this study, the place of local dishes in the menus of restaurant businesses was examined. Semi-structured interviews were conducted with hotel and restaurant business managers and chefs in Denizli. As a result of this study, it is seen that businesses partially include local dishes in their menus, and businesses take into account profitability, price, value and customers' taste while determining their menus. It has been determined that customers prefer familiar dishes more, they tend to other dishes instead of local dishes due to the fast à la …


The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti Oct 2022

The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti

University of South Florida (USF) M3 Publishing

While destination loyalty is defined as tourists’ positive spiritual feelings towards a destination, their tendency to repurchase produced goods and services, and to recommend a destination to others; destination image is a simplification of a tourist’s complex beliefs, attitudes, impressions and thoughts about a destination. Destination attachment means the emotional bond and relationship that tourists form with a certain destination. In this study, these three issues were evaluated in terms of destination marketing and the nature of the relationship between them was examined. For this purpose, natural and cultural areas with rural tourism potential in Çanakkale were examined, and it …