Digital Commons Network^™

Nonprofit Business And Management Challenges Encountered When Delivering Services And Fulfilling Organizational Missions, Becky A. Hammer

Walden Dissertations and Doctoral Studies

Failure of nonprofit organizations (NPOs) causes negative impacts to community service users and the NPO workforce. Although the impact of NPO failure has been researched, a comprehensive understanding of business and organizational challenges from the NPO leaders’ perspective was not well documented. Learning more about these challenges may assist with understanding how to best support and solve them. The purpose of this qualitative single case study was to explore the business and management-related barriers and challenges NPO leaders encounter when delivering services and fulfilling organizational missions in the Greater Austin Metropolitan Statistical Area in Texas. The conceptual model included the …

Black/African American Men’S Lived Experiences Of Workplace Colorism Bullying, Dr. Benjamin K. Spady Ph.D

Walden Dissertations and Doctoral Studies

Bullying in the U.S. workplace is an ongoing issue that transcends industry boundaries due to perpetrators’ ineffectiveness in viewing all coworkers as equals. The purpose of this qualitative interpretative phenomenological analysis study was to explore the lived experiences of Black/African American men who endure workplace colorism bullying. Critical race theory provided the conceptual framework, which labeled racism as an omnipresent systemic force. Semistructured interview data were collected from six Black/African American men who resided in the United States and who were bullied in the workplace within the past 20 years. Data were coded via open coding to discover themes. The …

Effective Strategies For Small Business Sustainability, Kathleen A. Watson-Wilkin

Walden Dissertations and Doctoral Studies

AbstractSmall businesses in the United States experience a higher failure rate than medium-sized and large corporations. Small business owners without successful strategies to sustain their businesses may fail. Grounded in the McKinsey 7S model, the purpose of this multiple case study was to explore strategies small general construction contractor business owners use to sustain their businesses beyond 5 years. The participants were three small general construction contractor business owners within Miami, Florida, who sustained businesses for 5 years. Data were collected using semistructured and audio-recorded face-to-face interviews. Through thematic analysis, four themes emerged: (a) creating strategies for a solid customer …

Challenges With Multicultural Leadership For Project Managers: A Qualitative Multiple Case Study, Harrison Nnaemeka Nnaji

Walden Dissertations and Doctoral Studies

Culturally diverse teams are becoming the norm with the rising trend of globalization. The phenomenon has been associated with a rise in the number of multicultural teams with diversified team members. The central problem addressed in this study relates to inadequate understanding of challenges posed to project managers of multicultural software development teams operating in Nigeria. The purpose of this qualitative multiple case study was to explore challenges faced by this population. Avruch’s theory of culture, the Human needs theory by Burton, and the cross-cultural adaptation theory by Kim were the conceptual frameworks for this study. Participants included 15 project …

Strategies For Sustaining Success In Small Businesses In Nigeria, Mina Johnson-Hart

Walden Dissertations and Doctoral Studies

Enterprise owners in Nigeria who need more entrepreneurial skills and an understanding of the business environment may need help sustaining their market share. Nigerian small business owners are concerned with the need for entrepreneurial growth strategies because it could reduce business profitability sustainability and lead to entity failure. Grounded in the entrepreneurial orientation theory, the purpose of this qualitative multiple case study was to explore strategies Nigerian small business owners implement for sustaining success beyond 5 years. The participants were three small business owners in the professional services sector who developed strategies for sustaining success beyond 5 years. Data were …

Small Beauty Salon Business Strategies For Sustaining Operations Beyond 5 Years, Yolanda Davis

Walden Dissertations and Doctoral Studies

AbstractFifty percent of all small businesses fail within the first 5 years of operation, which includes some small salon business owners who lack effective strategies to sustain and maintain their businesses beyond 5 years. Using contingency theory, the purpose of this multiple case study was to explore the strategies some small salon business owners use to sustain and maintain their business beyond 5 years. Five small beauty salon business owners in Georgia were selected based on their strategies to sustain their businesses beyond 5 years. Data were collected from semistructured interviews and public documents from participants’ business websites and social …

Better To Be Loved By Some? Firm Flaunting As An Impression Management Strategy, A. Erin Bass, Michael D. Pfarrer, Ivana Milosevic, Varkey K. Titus Jr.

Department of Management: Faculty Publications

Firms can use a range of proactive impression management behaviors to reduce the impact of a negative event on firmoutcomes. When a negative event is unpredictable, we theorize that firms can engage in ostentatious behaviors that display the firm’s affluence and robust resource base. We term these behaviors “flaunting,” and we present a twopart model that investigates how flaunting can reduce the impact of an unpredictable negative event on firm outcomes and why it is effective at doing so. In part one, we theorize how flaunting can generate net positive stakeholder group evaluations by enhancing distinctiveness among stakeholder groups. In …

Boycotting Vs. Canceling: Exploring Consumer Activism Against Corporations, Erica Buchman

Student Theses and Dissertations

The purpose of this thesis is to establish the difference between boycotting and canceling a corporation and what compels consumers to act. Consumer activism attempts to hold companies to account when a line, be it arbitrary or rational, is crossed, and these attempts are not always successful. However, when enough social pressure is exerted on a company via boycotting, depending on the wrongful act committed, accountability and change can be possible. I want to determine what some of the factors are that could compel customers to engage in consumer activism or boycott against a corporation and whether a corporation that …

Evolving Market Infrastructures: The Case Of Assetization In Uk Social Housing, Thomas Wainwright, Graham Manville

All Works

Researchers in economic geography have recently turned to examine the rental sector, particularly how institutional investors have begun to reshape the provision of housing. Following the politics of financialization, the built environment and social relations surrounding residential accommodation have been reconfigured to maximize opportunities for capital accumulation. While scholars have further developed their interest in rental markets, by directing their attention to the financialization of social housing, this burgeoning area remains comparatively understudied, particularly concerning the metrics that are crucial in facilitating assetization. In our article, we seek to provide new insight into the financialization of UK housing associations, to …

การศึกษาความเป็นไปได้ในการนำแชทบอทมาเป็นที่ปรึกษาด้านความรักของคนไทย, ปานวาด สุขธำรงกุล

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้ศึกษาความเป็นไปได้ในการนำเอไอแชทบอทมาใช้เป็นที่ปรึกษาด้านความรัก ความสัมพันธ์ของคนไทยในรูปแบบแอปพลิเคชัน โดยใช้เทคโนโลยี NLP และ ChatGPT4 เพื่อให้เอไอมีการใช้ภาษาอย่างเป็นธรรมชาติ ใกล้เคียงกับการให้คำปรึกษาโดยมนุษย์ และสามารถโต้ตอบเป็นภาษาไทย ทั้งนี้เพื่อให้ผู้ใช้งานโดยมีกลุ่มเป้าหมายหลักคือคนไทย ได้รับคำปรึกษาด้านความรัก ความสัมพันธ์ที่เหมาะสมในแต่ละบุคคล เพื่อทำให้ผู้ใช้มีที่ปรึกษาด้านความรักของตนเอง อีกทั้งยังรู้สึกเสมือนได้พูดคุยกับเพื่อนที่พร้อมรับฟัง ช่วยแก้ปัญหา ปลอมประโลมจิตใจตลอด 24 ชั่วโมง ซึ่งแอปพลิเคชันถูกออกแบบให้ใช้งานง่าย และคาดหวังว่าจะสามารถช่วยแก้ปัญหาความรัก ความสัมพันธ์ในสังคมไทยได้อย่างมีประสิทธิภาพ งานวิจัยนี้ได้กล่าวถึงการสํารวจและวิเคราะห์พฤติกรรมด้านความรัก รวมถึงความต้องการใช้แอปพลิเคชันของกลุ่มตัวอย่าง จากการสัมภาษณ์เชิงลึกกับกลุ่มตัวอย่างที่มีประสบการณ์ด้านความรัก จำนวน 10 คน และใช้แบบสอบถามสำรวจการยอมรับในนวัตกรรมแอปพลิเคชัน AIU+ แชทบอทที่ปรึกษาด้านความรักจากกลุ่มตัวอย่างจำนวน 156 คน จากการสำรวจการยอมรับในแอปพลิเคชันพบว่าผู้ตอบแบบสอบถามมีความสนใจในแอปพลิเคชัน AIU+ แชทบอทที่ปรึกษาด้านความรักร้อยละ 94.9 จากนั้นจึงนำผลการศึกษาดังกล่าวมาออกแบบกลยุทธ์ทางการตลาดที่เหมาะสม เพื่อต่อยอดในเชิงพาณิชย์ต่อไป

การศึกษาความเป็นไปได้ในการพัฒนาแอปพลิเคชันเพื่อช่วยคัดเลือกของขวัญตามโอกาสต่างๆภายใต้งบประมาณและประเภทของผู้รับ, ณัฏฐ์ธนนท์ สิทธิจินดา

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้มีจุดประสงค์เพื่อศึกษาความเป็นไปได้ในการพัฒนาแอปพลิเคชันคัดเลือกของขวัญตามโอกาสต่าง ๆ ภายใต้งบประมาณและประเภทของผู้รับ โดยใช้การวิเคราะห์จากข้อมูลผ่านระบบ Recommendation System เพื่อค้นหาของขวัญให้เหมาะกับงบประมาณและความชอบของผู้รับ รวมทั้งศึกษาความเป็นไปได้ในเชิงพาณิชย์ จากการสัมภาษณ์กลุ่มเป้าหมายที่อยู่ในช่วงวัยทำงานและมีพฤติกรรมซื้อของออนไลน์ พบว่ามีปัญหาในการที่ต้องเลือกซื้อของขวัญภายใต้งบประมาณที่จำกัด ซึ่งนำไปสู่การออกแบบและพัฒนานวัตกรรม เพื่อตอบโจทย์ทั้งผู้ให้และผู้รับนอกจากนี้ยังช่วยประหยัดเวลาในการค้นหาของขวัญ ทำให้การเลือกซื้อของขวัญเป็นอะไรที่ง่ายและสะดวกสบายมากขึ้นและคาดหวังว่าจะสามารถช่วยให้การเลือกซื้อของขวัญเป็นเรื่องที่ง่ายยิ่งขึ้น โดยมีการสํารวจและวิเคราะห์พฤติกรรม รวมถึงความต้องการในการใช้แอปพลิเคชันของกลุ่มตัวอย่างได้แก่ กลุ่มวัยรุ่นและวัยทำงานที่ต้องเข้าสังคมและมีการซื้อของขวัญในแต่ละปี จํานวนทั้งสิ้น 406 คน โดยกลุ่มตัวอย่างส่วนมากจะมอบของขวัญในวันแสดงความยินดีต่างๆ วันเกิด และ วันปีใหม่ โดยประเภทของขวัญที่มอบให้มีหลากหลายขึ้นอยู่กับงบประมาณของผู้ให้และความชอบของผู้รับ และมีการสัมภาษณ์เชิงลึกกับกลุ่มเป้าหมายทั้งหมด 15 คน ได้มีการให้ข้อเสนอแนะเพื่อนำมาปรับปรุงและพัฒนาต่อ โดยผู้ทำแบบสำรวจได้ให้ความสนใจในการใช้แอปพลิเคชันช่วยคัดเลือกของขวัญตามโอกาสต่าง ๆ ภายใต้งบประมาณและประเภทของผู้รับ เพราะช่วยประหยัดเวลาในการหาของขวัญได้และเป็นของขวัญที่อยู่ภายใต้งบประมาณ

เกล็ดประกายมุกจากเปลือกหอยแมลงภู่ใช้ทดแทนกลิตเตอร์ในผลิตภัณฑ์สีน้ำในงานศิลปะสำหรับเด็กปฐมวัย, วัชราภรณ์ ภาณุพินทุ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาวิจัยเรื่องความเป็นไปได้เชิงพาณิชย์ของผลิตภัณฑ์เกล็ดประกายมุกจากเปลือกหอยแมลงภู่ใช้ทดแทนกลิตเตอร์ในผลิตภัณฑ์สีน้ำในงานศิลปะสำหรับเด็กปฐมวัย มีวัตถุประสงค์เพื่อใช้เป็นวัสดุทางเลือกทดแทนกลิตเตอร์ที่ทำจากไมโครพลาสติก เพื่อให้ตรงกับกระแสรักษ์โลก ที่ปัจจุบันคนในสังคมมีพฤติกรรมใส่ใจสิ่งแวดล้อมและสนับสนุนแบรนด์ที่ให้ความสำคัญกับสิ่งแวดล้อม จากผลการศึกษาความเป็นไปได้ด้วยการใช้เครื่องมือแบบสอบถามในการเก็บรวบรวมข้อมูลจากกลุ่มตัวอย่างที่ได้รับจำนวน 60 คน พบว่า ด้านมุมมองและพฤติกรรมการเลือกใช้สีน้ำ คือ เลือกจากราคา ด้านทัศนคติและพฤติกรรมการเลือกใช้ผลิตภัณฑ์สีน้ำที่มีประกาย คือ คุณสมบัติของสีน้ำที่มีประกายและสีน้ำที่มีประกายควรผลิตได้จากธรรมชาติ ด้านความสนใจในผลิตภัณฑ์เกล็ดประกายมุกจากเปลือกหอยแมลงภู่ที่ใช้ในงานศิลปะสำหรับเด็กปฐมวัย คือ มีความปลอดภัย มีความน่าสนใจ และดีกับสิ่งแวดล้อม เพราะผู้ตอบแบบสอบถามเห็นว่าเป็นวัสดุธรรมชาติและสามารถสร้างผลิตภัณฑ์ที่ปลอดภัยได้ ด้วยเหตุนี้ผู้วิจัยเล็งเห็นถึงโอกาสในการพัฒนาผลิตภัณฑ์นี้ โดยใช้วัสดุจากธรรมชาติ และมีความปลอดภัยต่อเด็ก สามารถส่งเสริมพัฒนาการสร้างสรรค์ของเด็กต่อไปได้ในอนาคต

Board’S Gender Diversity And Educational Backgrounds As Determinants Of Cost Of Debt: Managerial Hierarchy Perspectives In Thai Financial Landscape, Pitchaya Thuwanaka

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the impact of board gender diversity, financial background, and educational diversity on the cost of debt for Thai listed companies, focusing on the SET50 firms from 2015-2016 and 2021-2022. Utilizing data from Refinitiv DataStream, SETSMART, and annual reports, this research examines whether the presence of women on boards, financial expertise, and diverse educational backgrounds influence borrowing costs. The findings reveal that female board members do not significantly impact the cost of debt, challenging common assumptions about gender diversity's financial benefits. In contrast, boards with directors possessing financial backgrounds, particularly those in chairman and executive management positions, are …

A Study Of Auditors' Judgement When Taking Management's Perspective On Management Discussion And Analysis, Wattanachai Sangsuwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This experimental research examines the effect of management’s perspective on auditors’ judgment when they review management discussion and analysis (MD&A). This study predicts that prompting management’s perspective would benefit auditors by enabling them to more accurately review MD&A whether or not the MD&A is materially misstated. Contrary to our expectations, prompting auditors with a management’s perspective will backfire. The results find that auditors prompted by management's perspective are significantly more likely to accept MD&A that has an abnormally positive tone. In other words, auditors are less likely to ask management to alter MD&A that has such abnormally positive language. Management’s …

How A Professional Describes Reasons For Working In And Ultimately Leaving The Foster Care Field In The State Of Missouri: A Case Study, Lauren Williams

Graduate Theses/Dissertations

The foster care field continues to have a high turnover rate of the professionals working in the field. While support and work balance are available for some professionals, many face the challenges of heavy workloads, unrealistic expectations, and health sacrifices that lead to many professionals leaving the field. This case study of one former foster care professional’s description of reasons they worked in the field, and reasons they ultimately left the field provides insight of the challenges and support as a foster care professional. The findings of this study are organized into three major themes including “Challenges for Foster Care …

Mergers In The Us Gambling And Horse Racing Industries: What It Means For Local Economic Development And Taxation, Thomas E. Lambert

Faculty and Staff Scholarship

Even before the Covid-19 pandemic, most sectors of the various gambling industries in the United States were showing signs of stagnation. Over the last few years, these industries have seen mergers between horse racing tracks, between horse racing tracks and casinos to form “racinos”, and between casino companies. Many gambling facilities and racetracks have closed and have been sold to developers to be used for other purposes. An industry “shakeout” is occurring, and there appears to be a trend toward greater industry concentration as consumers are showing less and less interest in gambling in general. This has been partially fueled …

Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour

Theses and Dissertations (Comprehensive)

The increasing supply of peer-reviewed marketing publications indicates that the scholarly community’s understanding of marketing phenomena has increased significantly. However, this significant increase also prevents individual scholars from gaining insight into marketing phenomena simply because the sheer number of publications make a manual review of the literature impossible. This is an important limitation mainly because the validity of knowledge development processes in marketing partially depend on the scholars’ comprehensive understanding of extant knowledge. In this dissertation, I develop a methodological process to address this limitation and enable scholars to gain insight into large samples of peer-reviewed publications. I then apply …

Board Gender Diversity And Cybersecurity Disclosure Characteristics, Katie Remeis

Honors Theses and Capstones

No abstract provided.

Creating Meaningful Work For Employees: The Role Of Inclusive Leadership, Azadeh Shafaei, Mehran Nejati

Research outputs 2022 to 2026

Meaningfulness is a fundamental psychological need and can result in numerous positive outcomes for employees and organizations. However, little is known about how inclusive leadership can promote employees' sense of meaningful work. Drawing upon self-determination theory, we posit that inclusive leadership enhances meaningful work through creating psychological safety and fostering learning from errors. Inclusive leadership improves work meaningfulness as it contributes to better job attributes. Study hypotheses were tested using a multiple-study research design, including a two-wave field study of 317 full-time employees (Study 1) and a randomized experimental vignette methodology with 440 participants (Study 2). Findings from both studies …

Benefits Of Work-Integrated Learning For Students, Denise Jackson, Elizabeth J. Cook

Research outputs 2022 to 2026

The authors aim to assist work-integrated learning (WIL) stakeholders in identifying and understanding the broad range of evidenced benefits for engaging in WIL. The chapter features a synthesis of empirical higher education research on the benefits of WIL across various dimensions of student employability. The introduction briefly considers the meaning of WIL and employability, as both are considered in this chapter, and discusses the scope and framing of the synthesis informed by a review of the relevant literature. The gathered literature is summarized in tabular form across the dimensions of employability and then discussed through the lens of Tomlinson’s graduate …

Resilient Leadership In Hospitality And Tourism Enterprises: Conceptualization And Scale Development, Jiangchi Zhang, Chaowu Xie, Songshan (Sam) Huang

Research outputs 2022 to 2026

Purpose: This study aims to conceptualize the dimensions of resilient leadership and develop the resilient leadership scale (RLS) through three studies. Design/methodology/approach: In Study 1, based on interviews with 77 leaders and 8 junior employees, a seven-factor resilient leadership model was constructed. In Study 2, exploratory factor analysis (n = 237) was conducted to refine the initial items. In Study 3, confirmatory factor analysis (n = 610) was performed to validate the dimensional structure identified in Study 2, and different types of validity of the RLS were assessed. Findings: The validated RLS composed of seven dimensions: contingency planning, improvisation, adaptive …

Employability For Inclusion: The Urgent Need For A Biopsychosocial Model Perspective, Mollie Dollinger, Tim Corcoran, Denise Jackson, Sarah O'Shea

Research outputs 2022 to 2026

Definitions of disability are changing, shifting from a narrow medical diagnosis to a biopsychosocial model of disability, where disability is conceptualised as a series of relational conditions that can potentially disadvantage individuals within environments. Implications of this new understanding of disability will have significant effects in the higher education sector, where there is increasing participation of disabled students. In this paper, we discuss one aspect of these implications through the topic of graduate employability. In doing so, we generate a new concept ‘Employability for Inclusion’ that can be utilised as an equity-focused lens for universities to consider how employability initiatives …

Local Community Capacity Building: Exploring Non-Governmental Organizations Approaches In Tamil Nadu, Sten Langmann, Pieter-Jan Bezemer, David Pick

Research outputs 2022 to 2026

Locally based non-governmental organizations (NGOs) play an important role in community capacity building (CCB). Because these NGOs are generally located close to the affected communities, they have the local knowledge to identify problems and assist the affected communities to address them. However, the methods these local NGOs use to build capacity in the local communities and the reasons they choose certain CCB approaches are not well known. To enhance the knowledge in these areas, this study conducted semistructured interviews with local NGOs and local NGO experts in Tamil Nadu, India. It was found that local NGOs build capacity in communities …

On The Path To Decolonizing Health Care Services: The Role Of Marketing, Reece George, Steven D'Alessandro, Mehmet I. Mehmet, Mona Nikidehaghani, Michelle M. Evans, Guarangi Laud, Deirdre Tedmanson

Research outputs 2022 to 2026

Despite considerable investment, health outcomes for First Nations people are well below those of the rest of the population in several countries, including Canada, the United States, and Australia. In this article, the authors draw on actor-network theory and the case of Birthing on Country, a successful policy initiative led by First Nations Australians, to explore the decolonization of health services. Using publicly available archival data and the theoretical guidance of actor-network theory, the analysis offers insight into how marketing techniques and technologies can be deployed to achieve improved health outcomes and implement decolonized approaches. The insights provided have theoretical …

Re-Expatriation Inclinations Among Skilled Female Self-Initiated Repatriates In Asia's Rapidly Emerging Markets, Nga T. T. Ho, Pi-Shen Seet, Janice Jones, Hung T. Hoang

Research outputs 2022 to 2026

Purpose: Integrating identity theory and role theory, this study examines the re-expatriation inclinations of highly-skilled professional female self-initiated repatriates (SIRs) in an Asian rapidly emerging market (REM) and the reasons underlying these inclinations.

Design/methodology/approach: The authors conducted a survey on a sample of highly-skilled professional female SIRs in Vietnam (N = 248). Structural equation modelling was used to evaluate the model.

Findings: The study found that female SIRs' career identity, family identity and social identity have a significant influence on their inclinations to re-expatriate. Attitude towards re-expatriation fully mediates the influence of family identity and career identity on re-expatriation …

Gen Z And The Flight Shame Movement: Examining The Intersection Of Emotions, Biospheric Values, And Environmental Travel Behaviour In An Eastern Society, Ante Mandić, Sandeep K. Walia, S. Mostafa Rasoolimanesh

Research outputs 2022 to 2026

Using the norm activation model (NAM), our research delves into the impact of environmental concerns, and environmental self-assets on environmentally responsible travel behaviour (ENVRB), and the role of affective constructs (love for nature [LNA], respect for nature and flight shame) on travelling behaviour among Generation Z in India. Through a prediction-oriented and exploratory approach using partial least squares–structural equation modeling (PLS-SEM), our study reveals strong effects of environmental concerns and self-assets on responsible travel behaviour, and the mediating role of LNA in these relationships; the mediating role of respect for nature was insignificant. Furthermore, flight shame emerges as a strong …

Understanding Tourists’ Dining Behaviors At Traditional Chinese Nutraceutical Restaurants, Jong-Hyeong Kim, Fangli Hu, Jun Wen, Haifeng Hou

Research outputs 2022 to 2026

Nutraceutical restaurants providing medical and/or health benefits have become an emerging market; however, the underlying factors and the mechanism explaining dining behaviours in nutraceutical restaurants remain unknown. This study utilized a mixed-methods approach to bridge this research gap. An exploratory qualitative interview was conducted to identify the determinants of patronage behaviour at nutraceutical restaurants. We further conducted a quantitative study utilizing an extended value-attitude-behaviour model to provide quantitative evidence. The results showed that health, cultural values, and social norms significantly influenced customers’ attitudes, thus leading to their revisit intentions. Furthermore, we found a significant role of social norms in determining …

Different Perspectives On Engagement, Where To From Here? A Systematic Literature Review, Hadas Wittenberg, Gabriel Eweje, Nazim Taskin, Darryl Forsyth

Research outputs 2022 to 2026

Engagement has emerged as a significant focus in contemporary management research, widely acknowledged for its positive impact on wellbeing and performance. However, over 30 years since its introduction, the concept of engagement remains fractured with multiple definitions, ongoing theoretical debates, and inconsistent empirical evidence of practical value. This review addresses the evolving nature of work-related engagement, recognizing the need for fresh perspectives to better understand this complex phenomenon. To facilitate progressing the research agenda beyond current debates, we used a meta-narrative review as a systematic approach for synthesizing our findings and problematizing techniques to generate innovative ideas. Our review identified …

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

The Importance Of Gamification On Motivation Of Hotel Employees, Abdullah Birtek, Oguz Colak, Onur Gulbahar, Omer Sarac

Journal of Mediterranean Tourism Research

Hotel establishments, have a labor intensive nature, are required to meet the needs of their customers by making optimum use of their human resources in order to gain a competitive advantage in the markets in which they operate. With this approach, many hotels try to increase their employees’ motivation by satisfying the various needs of their employees in order to retain their existing workforce. Highly motivated employees, whose wishes and needs are met, use their knowledge and skills to achieve the goals set by the hotel managements and play an important role in the hotels’ competitive advantage. This superior performance …