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2023 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2023.

What Is The Entrepreneurship Process For Communication Design Enterprises?, Con Kennedy

Doctoral

The literature indicated that entrepreneurship plays a crucial role in economic development and that understanding what entrepreneurship is has changed with the development of society and entrepreneurship theory (Murphy et al., 2006). However, there is an identified skills deficit in understanding entrepreneurship in the communication design sector (Design Enterprise Skillnet, 2021; Department of Jobs, Enterprise and Innovation, 2016; Intertrade Ireland, 2009; Design Council, 2007; Enterprise Ireland, 1999). Nevertheless, within each of these studies, the deficit has not been addressed, nor is the entrepreneurship process for communication design enterprises established. The literature on entrepreneurship generally ignores entrepreneurship in the design sector, …

Chamber Of Commerce Membership: An Explanatory Model Of Member Organizations’ Normative, Continuance And Affective Commitments, Shawn F, Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

Organizations join associations to gain a wide range of benefits, such as advocacy in the local community, more expertise, or access to markets and new technologies. However, these benefits do not always result in readily observable positive outcomes as compared to the monetary costs and time investment for businesses. Such value judgements may result in lower commitment to the association and ultimately dropped memberships. The purpose of this study is to better understand the factors that drive member organizations’ commitment to a chamber of commerce. The results of the empirical study show a positive impact of members’ role expectancies and …

Effect Of Role Conflict And Role Ambiguity On Employee Creativity, Mushtaq Ahmad, Salah Ud Din Ms Lis

Library Philosophy and Practice (e-journal)

The objective of the present study was to investigate the effects of role conflict and role ambiguity on employee’s creativity. Exactly how role stress and various performances of individuals are related has received considerable attention, in which stress has been found to affect individual creativity. However, exactly how role stress (role conflict and role ambiguity) and employee creativity are related has seldom been examined empirically. A sample size of 100 was selected and standard questionnaires were distributes among the employees of three public sector universities in Peshawar KPK Pakistan. The conclusions drawn from the study were that role conflict and …

Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, Zeina Mazloum

BAU Journal - Society, Culture and Human Behavior

This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.

Design Power And Potential Future Of Global Organization Of Life, A. Fuat Fırat

Markets, Globalization & Development Review

In this essay I propose a definition of design to address its potential role in largely determining power relations in the future. Some foundational discussion of wealth, culturally constructed differently in different historical times, trends of corporatization in the contemporary world, and the birth of control society is presented to help understand the possibilities and difficulties of building future organizations of life. I invite discussions and dialogues to widen and deepen the concept of design power.

An Institutional Perspective On Climate Change, Markets, And Consumption Across Three Countries, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This manuscript enriches knowledge about consumers’ responses to climate change actions. Through the lens of institutional theory, it examines the findings of three studies run in France, Morocco and the United States. In Morocco, consumers are more responsive to climate change actions when they are managed at the level of their country, and company. Moroccan consumers express ambivalent emotions when their supermarket engages in actions to combat climate change. In France, consumers are less responsive when their country engage in climate change actions, but they display positive responses towards their supermarkets’ climate change actions. In the United States, the responses …

Marketing, Development, And The Question Of Meaning, Dominique Bouchet

Markets, Globalization & Development Review

Originally developed as a sales technique, marketing ended up playing an economic and political role globally. With the advent of globalization and sustainability issues, the importance given to the techniques of marketing in both analyses and in communication limits the possibility of mutual understanding and of social creativity. A profound understanding of what is at stake for society and culture is not what matters when the focus is on the ways to maintain the superficial link to the instrument of power.

The market plays a central role within the fields of marketing, economics and politics. Yet, questions of what the …

Privileging Localism And Visualizing Nationhood In Anti-Consumption, Rohit Varman, Russell Belk

Markets, Globalization & Development Review

The main aim of this research is to understand the genesis and nature of an anti-consumption movement in India and its emphasis on nationalism through localism. This research adopted a case study design, including in-depth interviews and discursive analysis. Through a historical analysis this research shows the influence of anarchist political philosophy in a contemporary anti-consumption movement. It demonstrates that anti-consumption is inflected with discourses of freedom, anti-authoritarianism, and anti-statism, which are central to the anarchist conception of localism. This research shows that anti-consumption movements in India use consumption objects to privilege local over both national and international. This helps …

Establishing Meaning And Values In Marketing And Broadening Perspectives In Understanding Nationhood And Climate Change, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

2023-02-23 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of February 23, 2023 which includes the meeting minutes of the meeting held on December 1, 2022 and the special called Executive Committee meeting minutes of November 15, 2022.

Validation Of An Operationalized Model Of Iso-Ahola’S Theory Of Tourism Motivation: A Case In Point-To-Point Suborbital Space Travel, Brian T. Musselman, Scott R. Winter

Journal of Aviation/Aerospace Education & Research

The purpose of the study was to validate Snepenger, King, Marshall, and Uysal’s (2006) model of Iso-Ahola’s (1982) theory of tourism motivation for use in point-to-point suborbital space tourism research. No previous research was discovered, which assessed point-to-point suborbital space flight within the theoretical foundation of the theory of tourism motivation. Snepenger et al.’s (2006) model was assessed as published, and exploratory factor analysis (EFA) failed to produce data fitting the four dimensions. The researchers modified the item descriptions based on research. Using a second sample, the modified model was assessed. EFA produced four factors with adequate convergent and discriminant …

Workforce Trends To Watch In 2023, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

The rise of quiet quitters, digital nomads, and shaky employee trust are some of the major workforce trends that need watching in 2023, according to a recent article published by the Harvard Business School. Coupled with an uncertain economy and a tight labor market, business owners can view these potential trends as either challenges that pull their business down or opportunities that offer a competitive advantage. To leverage these toward business growth and increased productivity, it takes an understanding of how these trends emerged and how they could be an asset in an ever-changing business environment.

Covers: quiet quitters, digital …

A Configurational Theory Of Generalized Exchange In Stakeholder-Oriented Firms, Jeffrey S. Harrison, Violet Ho, Douglas A. Bosse, Donal Crilly

Management Faculty Publications

Recent developments in stakeholder theory have refined our understanding of value creation via bilateral reciprocity. Generalized exchange is another important microfoundational mechanism in value creation, but because of the potential for free-riding it is surprising that some stakeholders contribute more resources to a firm’s value-creating nexus than would be expected based on contractual obligations, and even beyond what bilateral reciprocity would predict. This paper aims to identify the minimum conditions that promote generalized exchange in a firm’s value-creating nexus. Because generalized exchange is causally complex—it can occur in multiple contexts and through various combinations of explanatory factors—a configurational theorizing approach …

Softly Enhancing Political Legitimacy Via Red Tourism, Tony Yan, Michael R. Hyman

Global Business Leadership Faculty Publications

Political legitimacy-building and tourism studies help to explain how and why China’s governing regime advanced Red Tourism to justify and reinforce its governance and legitimacy. A historical analysis of multilevel Chinese sources shows that the expressivity and value-ladenness that characterize visits to select historical sites permit governing regimes to softly augment their political legitimacy via political identity formation, political meaning framing, and nationalistic mobilization.

Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain

Journal of Sustainability and Resilience

In the post Covid-19 era, human civilisation appears to undergo a significant shift in social-ecological consciousness and an emerging concept of ‘regenerative tourism’ is getting popular. The concept acknowledges the strong linkages between humans and nature and together special conditions are created for life to renew and restore itself. While indigenous people have always been aware of their actions and their impacts on the socio- ecological environments, the scientific community has started to acknowledge indigenous knowledge and ways of living. and integrated intelligence. The key aspect of the indigenous lifestyle is the linkages with physical and social environments where humans …

The Social Response To Crisis Management In The Jordanian Hotel Sector From The Government Perspective, Mousa Alsheyab, Francesc Fusté-Forné

Journal of Sustainability and Resilience

This paper is part of a major research project that discusses corporate social responsibility practices adopted in Jordan, by hotel managers and other related stakeholders, representing the community and the service providers, during the pandemic crisis. In this paper we focus on the role and measures taken by the government in general, and the Ministry of Tourism and Antiquities in particular, to deal with the Covid-19 pandemic crisis. Amid the Covid-19 outbreak, the hospitality and tourism sectors were challenged and the business policies were adapted. This paper analyzes the measures implemented to secure safety and some tourism expectations as part …

Gauging The Role Of Personality In Risk Perception During A Health Crisis And Its Impact On Tourist Consumption Behaviour, Akshita Agarwal

Journal of Sustainability and Resilience

This study examines the influence of the tourist personality and the use of technology on the traveler behavior and the risk perception about travelling. The purpose of this study is to investigate the link between personality, risk perception, and travel behavior among French travelers. An online survey was conducted using a sample of 422 responses to examine individual variations in risk perception during a health crisis and their influence on travel behavior. The study was carried out using PLS-SEM, and a model was proposed that considered the substantial Average Variance Extracted (AVE) and Composite Reliability test findings. The findings demonstrated …

2023-02-02 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from Febuary 2, 2023.

National Digital Infrastructure And India’S Healthcare Sector: Physician’S Perspectives, Rajesh Chandwani, Saneesh Edacherian, Mukesh Sud

The Qualitative Report

Patient-centric digital infrastructure can potentially enhance the efficiency of healthcare systems. However, even in developed nations, evidence suggests low adoption rates for such infrastructure and lack of support from clinicians is considered as one of the most critical hindering factors. In this study, we examine physicians' perceptions of the proposed large-scale information technology initiative in India that aims to transform the health sector and provide universal health coverage to all residents of India. We employed the information ecology lens to understand the broader changes in the healthcare system that could result from the initiative. We use focus group discussion and …

Latest Research: Summary 1. Climate Change Research And The Search For Solutions: Rethinking Interdisciplinarity

Journal of Nonprofit Innovation

After the Intergovernmental Panel on Climate Change (IPCC) Special Report on 1.5C in 2018, the escalated pressure to act on climate change has urged scientists to move past providing information regarding climate change and to helping define solutions. The growing need for solutions has put a spotlight on how different disciplines collaborate through interdisciplinary research approaches.

Nonprofit Spotlight 1: The Hydrous

Journal of Nonprofit Innovation

The mission of the Hydrous is to create “open access oceans” so that all people may explore, understand, and engage with marine environments, which are severely threatened by climate change and human impacts.

Nonprofit Spotlight 2: Days For Girls International

Journal of Nonprofit Innovation

At Days for Girls International (DfG) we are turning periods into pathways. We increase access to menstrual care and education by developing global partnerships, cultivating social enterprises, mobilizing volunteers, and innovating sustainable solutions that shatter stigma and limitations for women and girls.

Latest Research: Summary 4. Environmental Nonprofit Campaigns And State Competition: Influences On Climate Policy In California

Journal of Nonprofit Innovation

In the last three decades, nonprofit organizations have tried to address climate change through specific climate campaigns that are aimed at influencing US government policy. Hall and Taplin (2010) dive into the relationship between nonprofits, levels of US government, and relevant policy.

Nonprofit Spotlight 3: Techcharities (Applied Technology Foundation)

Journal of Nonprofit Innovation

The mission of TechCharities is to help low-income families build technical skills and confidence by providing computer resources and basic technical training as they move toward self-reliance.

A Case Study: Do Board Consultants And Funders Have It Wrong?, Mike Burns

Journal of Nonprofit Innovation

The following case, a moment in time for a 25+ year-old nonprofit, features a smart, committed, driven, savvy, and uber persuasive nonprofit founder/executive who decided it was time to expand the building. Also featured: a board that has never been more than a figurehead to the executive and the public. This case is intended to highlight that the popular thinking about board and executive as partners may be no more than a false narrative throughout the nonprofit sector that should in-fact be rewritten to reflect more of a reality. As a subplot, this case acknowledges that when a board cannot …

The Study Of Followers In Leadership Research: A Systematic And Critical Review, Burak Oc, Kraivin Chintakananda, Michael R. Bashshur, David V. Day

Research Collection Lee Kong Chian School Of Business

Despite the significant amount of existing research examining the relationship of follower-related factors with leadership outcomes, there is no systematic, critical review that integrates and helps leadership scholars make sense of this rapidly growing body of research. To address this gap in the literature, we first briefly discuss the leading perspectives explaining the role of followers in leadership. Next, we identify and discuss the most frequently studied theoretical narratives explaining the relationship between follower-related predictors and leadership outcomes. Because theoretical arguments generally make causal claims, we identify and examine how methodological concerns including power analysis, multicollinearity, and endogeneity might prevent …

Latest Research: Summary 2. Importance Of Food-Demand Management For Climate Mitigation

Journal of Nonprofit Innovation

As the global population rises, demand for food increases across the globe. This demand simultaneously expands unsustainable agriculture practices, which contribute significant amounts of carbon emissions to the atmosphere, primarily through the increase in the number of livestock and production of livestock feed.

Decentralization And Centralization In Sociocratic Organizations—Dynamics, Combinations, And Hybrid Solutions, Ted Rau, Phd

Journal of Nonprofit Innovation

The article discusses the interplay between decentralized and centralized aspects of governance in the context of decentralized self-governance and shares learnings from Sociocracy For All’s (SoFA) experience, including that decentralization is an active process that requires preparation, budget, strategy, and information can act as centralizing forces, and decentralization requires different ways of thinking about responsibility and leadership. SoFA is a young membership organization founded in 2016 promoting sociocracy, a governance system with consent-based decision-making in small groups, in nonprofits and other organizations.