Digital Commons Network^™

Tourism, Mapping, Retail And Recreational Trails: A Case Study Of Connectivity Between Trails And Adjacent Downtowns In Anniston, Alabama, Usa, Jennifer Green

Theses

This study examines the estimated increase in economic impact on a geography’s local economy by creating cross-marketing efforts between expanding an established outdoor recreation trail to a closely located city downtown commerce district. This research will analyze the resulting potential rise in sales/lodging tax revenues for that city by mapping the trail and downtown district, and cross-marketing the other to users of both or either venue. Potential increase in economic impact will be estimated utilizing IMPLAN methodology by assessing the economic impact on the local economy that a percentage range of increased spending resulting from this cross-marketing effort could generate.

Variation In The Growth Parameters And Biomass Of Rhizophora Mangle Seedlings With Distances From Playa Estrella, Bocas Del Toro, Panama, Thiny Tep

Independent Study Project (ISP) Collection

Mangrove is a salt-tolerant, intertidal, tropical tree or shrub and make up a rich community of various organism. On the Caribbean coast of Panama, in Bocas del Toro, mangrove forests cover 28 km² and are dominated by R. mangle, followed by L. racemosa and A. germinans. Simultaneously, Isla Colón, the most populated and developed among all islands in the Bocas del Toro Archipelago, is a tourist center. Unfortunately, tourism comes at the price of environmental degradation via alteration of natural habitats, solid and wastewater pollution. Therefore, this study aims to gain a preliminary understanding on how the …

Women: Radically Glorified, Oppressed, Or Set Free?, Easton Finger

Senior Honors Theses

A woman’s identity in society has often been debated, starting from the beginning of time. The answer to this identity question has been sought in systems ranging from oppression, slavery, radical feminism, and over-exaltation of power. This thesis suggests that the value of women and their role is not found in those systems but in the knowledge of their Creator. Two questions will be posed, including how women’s identity has been previously defined and can a woman’s identity be found in her Creator God. The history of women in biblical times will be reviewed, as well as how Christ valued …

Are Gender And Social Disparities Associated With Stem Persistence In Kentucky Colleges?, Riley E. Hicks, Wilson Gonzalez-Espada

2023 Celebration of Student Scholarship - Poster Presentations

Children have the right to receive a quality education, but concerns about county disparities in school funding, facilities, and resources exist. This is known as the "zip code effect". Because high school STEM classes require lab space, materials, equipment, and specialized teachers, disparities in school funding can impact students who want STEM careers.

Metaverse Marketing: How The Metaverse Will Shape The Future Of Consumer Research And Practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Reto Felix

Marketing Faculty Publications

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐ focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose …

Extending The Diversity Conversation: Fashion Consumption Experiences Of Underrepresented And Underserved Women, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications

This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social classes, who have differing buying powers, sexual orientations, body shapes, and physical appearances, into the conversation of fashion diversity. Through a qualitative inquiry with 38 semi-structured in-depth interviews, the researchers analyzed the consumption experiences of diverse women to expose what the fashion scene is lacking. The study's main contribution is the depiction of overlooked diversity categories in fashion, such as the non-White and non-Black women of color, women of average sizes, and women with characteristics that the fashion industry has long …

2023-April-01-Hitting The Right Note, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Most graduating students look forward to leaving the books, papers, projects and exams of college behind and jumping into their chosen careers, but East Tennessee State University senior Lydia Hamby plans a different path.

Hamby, who graduates Saturday, May 6, with a bachelor’s degree in human services and a minor in bluegrass music, came to ETSU as a junior right out of high school after earning an associate degree through dual enrollment from McDowell Technical Community College (MTCC) in Marion, North Carolina.

Hamby grew up in Marion in a family that loved music. Her sister began playing …

Analyzing The Impact Of Salary Discrepancies Between Professional Sports Organizations, Benjamin R. Garner

Senior Theses

While it has long been theorized by sports fans that an organization’s salary influences the success of the team, this thesis will look to examine if the supposed correlation is accurate. This thesis compiles existing research regarding current salary cap systems in American professional sports leagues and examines league-wide methods employed to maintain competitive balance. The discussion then shifts to consider the additional governing factors that determine organizational success, such as team cohesion, the rise in international players, and the increased player movement via free agency. The research then shifts to examine two specific professional sports leagues: Major League Baseball …

Insights Into The Accuracy Of Social Scientists’ Forecasts Of Societal Change, Sangsuk Yoon

Management and Marketing Faculty Publications

How well can social scientists predict societal change, and what processes underlie their predictions? To answer these questions, we ran two forecasting tournaments testing the accuracy of predictions of societal change in domains commonly studied in the social sciences: ideological preferences, political polarization, life satisfaction, sentiment on social media, and gender-career and racial bias. After we provided them with historical trend data on the relevant domain, social scientists submitted pre-registered monthly forecasts for a year (Tournament 1; N = 86 teams and 359 forecasts), with an opportunity to update forecasts on the basis of new data six months later (Tournament …

Examining The Product And Service-Centric Website Features And Functions Offered By European Fashion Retailers Following The Covid-19 Pandemic, Richard Heiens, Ravi Narayanaswamy

AMTP Proceedings 2023

Considering the significant pressures faced by fashion-oriented e-commerce retailers in the midst of the COVID-19 pandemic, it is important to understand what modifications, if any, these retailers may have made to their online retail stores, and the impact that these changes may have had on their effectiveness during this time frame. Therefore, the purpose of the study is to examine the various product-centric and service-centric features and functions found on the websites of European fashion retailers both before and after the onset of the COVID-19 pandemic. We also examined the conversion rates, the average ticket values and customer demographics for …

Women In Sustainable Leadership: A Case Study On The Perspectives, Opportunities, And Challenges Of Biologist And Conservationist Estrela Matilde, Ella Lyons

Independent Study Project (ISP) Collection

Despite the relatively small population of 8,000 occupants and the minimal international recognition of the Island of Príncipe, located off of the Gulf of Guinea on the Western Coast of Central Africa, the region has increasingly become a leading example of sustainable practices to be taken on a global scale in the near future to combat our current climate crisis. This case study explores the sustainable practices that Príncipe has learned to embrace under the leadership of Portuguese conservation biologist and project manager for the NGO Fundação Príncipe, Estrela Matilde. Estrela integrates social, cultural, and environmental conservation to align with …

The Role Of Worker-Driven Regulation In The Global Fashion Industry, Jessie Wills

Independent Study Project (ISP) Collection

The global fashion industry continues to exploit workers at the bottom of its supply chains. Multinational brands pressure manufacturers to churn out products at increasingly fast rates for increasingly cheaper costs. Severe problems persist in enforcing labor standards in these factories, and methods like voluntary corporate social responsibility are aspirational at best. A newer method of enforcement, worker-driven regulation (WDR), shows promise in its improved enforceability methods and focus on worker voices. The main research question of this paper is: What are the conditions that trigger and sustain worker-driven regulation at the factory level in the apparel industry?

Research methods …

Building A Society Of Trust: Innovation And The Future Of Youth Employment In Jordan, Pierre Cativiela

Independent Study Project (ISP) Collection

The word startup is perhaps an unlikely word that comes to mind when discussing shifting dynamics in the Middle East – this is rapidly changing. In the past two decades, Arab entrepreneurs have emerged from across the region as key players in the paradigm of national economic visions. Within these plans, innovation will become the epicenter for public-private partnerships. Such collaboration will contribute to tackling youth unemployment, the region’s most pressing contemporary problem, as well as diversifying local economies. The research delves into the complexities and history of entrepreneurship in Jordan as one of the region’s pioneering nations, examining the …

El Trabajo De Las Mujeres: Los Impactos Del Feminismo Socialista En La Organización Sindical De Buenos Aires Después De La Crisis Orgánica De 2001 / Women’S Work: The Impacts Of Socialist Feminism On Buenos Aires Union Organizing Following The 2001 Organic Crisis, Elise Williamson

Independent Study Project (ISP) Collection

En diciembre de 2001, en Argentina eclosionó una crisis orgánica en donde emergieron múltiples experiencias de participación social, política y cultural. En este período de dura inseguridad política y económica, se desarrolló una relación rejuvenecida entre la clase trabajadora de las fábricas que cerraban y despedían a sus empleados y los movimientos sociales (movimientos de trabajadores desocupados, asambleas de vecinos en los barrios de Buenos Aires y feminismo, entre otros). Poco tiempo después, con la recuperación económica, una nueva generación se incorporó a los nuevos empleos creados a la salida de la crisis. Esta generación, que había vivido las experiencias …

The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

Covid Time: How Quarantine Affects Feelings Of Elapsed Time, Minju Han, Guy Voichek, Gal Zauberman

Research Collection Lee Kong Chian School Of Business

The lockdowns imposed in response to the COVID-19 pandemic abruptly upended people's lives and daily structure. In this survey of 1,506 Americans conducted in June 2020, we test how quarantine affects feelings of elapsed time (the subjective temporal distance from an event). We find that feelings of elapsed time are determined either by how people spent their time in quarantine or by how much time since an event was spent in quarantine, depending on whether people are still in quarantine at the time of evaluation. Specifically, whether people quarantined alone and the extent to which they maintained a temporal structure …

From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe

AMTP Proceedings 2023

This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …

Personal Brand Equity In Linkedin: Impression Management As An Antecedent And Behaviors As Consequences, Carlos Valdez, Jorge Villegas, David Penn

AMTP Proceedings 2023

This research explores how Personal Brand Equity in professional social media is influenced by impression management and the online behaviors of users of this social media platform. Using a path analysis, the relationship between Impression Management and Personal Brand Equity was, as expected, strong and positive. The paths between brand equity and frequency of behaviors such as use of LinkedIn to network were significant and strong while other behaviors such as frequency of use of LinkedIn to ask for recommendations were not significant. The contribution of this paper is to be the first to analyze this relationship to understand better …

Bm-01 Marketing Research Tutoring Center, Roger Brian Herrera, Zachary Jennings, Shamarion C. Tubbs, Christina A. King-Johnson

SC Upstate Research Symposium

Marketing Research Tutoring Center

Spartanburg Methodist College is interesting in determining the perceived effectiveness of their tutoring center from both the students and faculty perspectives. There is a focus on ude the integration of drop-in tutoring, commuter culture and involvement, invested time results, students with time conflicts, and Intelligent Tutoring Systems.

Altogether, these subjects represent attributing factors that can help better understand the research question: Are there any issues that exist with our tutoring center that need to be addressed to increase attendance? For instance, with topics such as drop-in tutoring it was stated that attendance rates were increased and …

The “Unseen” Tourism: Travel Experience Of People With Visual Impairment, Guanghui Qiao, Hanqi Song, Bruce Prideaux, Songshan (Sam) Huang

Research outputs 2022 to 2026

The World Health Organization has estimated that globally, over 2.2 billion people live with some form of visual impairment. However, research into the tourism experiences of this large group of people remains limited. This paper employs embodiment theory and sensory compensation theory to examine aspects of the tourism experience from the perspective of visually impaired tourists. The analysis was based on travel notes written by Chinese visually impaired tourists. Seven unique types of tourism experience were identified including “Sensory Compensation” and “Barrier-free experiences”. The findings highlight opportunities to build a more comprehensive understanding of the tourism experiences of visually impaired …

The Effect Of Magnet Hospitals On Nursing Burnout, Jonathan Settle, Michael Davis, Eric Pulice, Alberto Coustasse

Management Faculty Research

Introduction:

The World Health Organization [2019] defined burnout as a syndrome caused by chronic job stressors that are not successfully managed, characterized by exhaustion, depersonalization, job detachment, and feelings of inadequacy (WHO, 2019). According to Murthy [2022], the nursing burnout crisis was underway before COVID-19. Nurse burnout recognized pre-COVID-19 was due to systemic organizational problems such as inadequate organizational support and underinvestment in public health (Murthy, 2022).

A 2022 survey of 2500 nurses exhibited increased rates of burnout during the pandemic, with 75% of respondents experiencing burnout, while 65% of those surveyed expressed their desire to leave the healthcare field …

2023-03-30 Agenda Book, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of March 30, 2023 which includes the meeting minutes of February 23, 2022 and the Audit Committee and Executive Committee meeting minutes held the same day.

Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte

LSU Master's Theses

The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it’s focus on female members of Generation Y, a popular and growing market for activewear. …

Sustainable Small House Project, Mollie Jo George

UNO Student Research and Creative Activity Fair

The Sustainable Small House Project was developed in cooperation with UNO/UNL Engineering, UNO Gerontology, and Metro Community College. This project merges both sustainable living with the small house movement to promote aging-in-place for older adults. This presentation describes the journey of Dr. Bing Chen as he envisioned the Sustainable Small House Project to its development and finally to implementation at its current location--west of Baxter Arena or adjacent to the UNO ballfield.

From a gerontological lens, the project focuses on principles of universal design which allows for aging-in-place, fall-detection and prevention using smart technologies such as Nobi, and voice-activated technologies …

A Musician’S Livelihood: Bringing Together Educators And Leaders To Examine Perceived Barriers To Profitability Through Musicians’ Lens, Wyvonne M. Hawkins, David Cross

Publications

Building, maintaining, or scaling a sustainable music ecosystem business can be challenging due to a lack of resources to improve business operations, a lack of consistent goals, or know-how to capture and enhance customer value in an oversaturated and competitive music industry. According to Amy Wang, most musicians in the United States make $25,000 a year or less, and Next Big Sound follows up by stating that approximately 91 percent of artists go undiscovered. This study interviewed twelve independent musicians and used four common themes of the business of music, access to resources, digital technology, and performing rights organizations to …

On The State Of Academic Journals And The Value Of Jnams, Michael E. Dobbs

Journal of the North American Management Society

No abstract provided.

Understanding Workplace Conditions Contributing To Physician Burnout Prevalence In Maryland State, Fatima Adefunke Queen

Doctoral Dissertations and Projects

Physician burnout is a three-dimensional work-related response to prolonged and unresolved stress. The prevalence of up to 50 percent is higher among primary care providers in the U.S. and is a significant healthcare problem. This qualitative multiple-case study explored workplace conditions contributing to physician burnout in Maryland State. In a purposive sample, the researcher interviewed twenty-one (21) physicians comprised of Medical Doctors (M.D.), Doctors of Nursing Practitioners (DNPs), and Nurse Practitioners (NP). The Shanafelt's well-being framework was applied to understand physician burnout, workplace conditions, and attrition. Data was collected and analyzed using semi-structured interviews and literature. Five themes analyzed are: …

Examining Strategic Antecedents Of The Appointment Of Women To Top Management Teams, Robert L. Bonner, Steven J. Hyde, Kristen Faile

Management Faculty Publications and Presentations

Purpose – The purpose of this study is to examine the organizational and environmental antecedents to the appointment of a woman to a non-CEO top management team (TMT) position.

Design/methodology/approach – This study uses a conditional fixed effects logistic regression model to analyze non-CEO TMT appointment data collected from the S&P 500 between 2008 and 2016.

Findings – Women were more likely to be appointed to non-CEO TMT positions when a firm was undergoing strategic change, had slack resources, and was in a less munificent environment.

Originality/value – This article contributes to the literature concerning the antecedents of the selection …

Teamstepps And Organizational Culture, Amelia Arca Quinto

Doctoral Dissertations and Projects

Patient safety issues remain despite several strategies developed for their deterrence. While many safety initiatives bring about improvement, they are repeatedly unsustainable and short-lived. The index hospital’s goal was to build an organizational culture within a groundwork that improves teamwork and continuing healthcare team engagement. Teamwork influences the efficiency of patient care, patient safety, and clinical outcomes, as it has been identified as an approach for enhancing collaboration, decreasing medical errors, and building a culture of safety in healthcare. The facility implemented Team Strategies and Tools to Enhance Performance and Patient Safety (TeamSTEPPS), an evidence-based framework which was used for …