Digital Commons Network^™

From Campus To Community: The Role Of Higher Education In Strengthening Regional Entrepreneurial Ecosystems In Appalachia, Anne M. Montgomery

Dissertations

This study addresses a gap in understanding how small, rural liberal arts higher education institutions (HEIs) in the Appalachian College Association Entrepreneurial Alliance (ACAEA) support regional entrepreneurial ecosystems (EEs), and how, if at all, those strategies vary across Appalachian Regional Commission (ARC) county economic classifications. Using a qualitative multi-case design, the study examined 10 ACAEA institutions and drew on semi-structured interviews, site observations, institutional documents (including strategic plans), and ARC county-level economic data. The analysis produced five cross-case themes describing how these institutions support entrepreneurship: (a) strategic leadership and institutional culture, (b) experiential and embedded entrepreneurial education, (c) community-driven partnerships …

Disrupting The Time Space Continuum: Time Travel As Methodological Practice For Building Evaluation Capacity, Linetta Alexander

The Foundation Review

Dominant Western ideology limits our understanding of and engagement with time, representing it as a linear two-dimensional arrow that moves forward in one direction from the past to the future. Viewing the past, present, and future as distinct and disconnected phases can hinder the growth and improvement of organizations working on building their evaluation capacity.

In contrast to Western notions of time, Indigenous cultures of the Americas and Africa understand the interconnectedness of all aspects of being, that our experiences are more cyclical, where birth leads to death and death to rebirth. The Sankofa principle, rooted in Akan philosophy, states …

Walking The Path Of Conocimiento: Understanding And Navigating Workplace Conflict Through A Chicana Feminist Lens, Elisa A. Ortega-Schultz

Dissertations

The growing presence of Latinas in the U.S. workforce underscores the need for deeper understanding of their workplace experiences. Latinas represent one of the fastest growing segments of the labor force; however, research consistently shows that this growth is not matched by equitable access to leadership, compensation, or culturally responsive workplace environments. Latinas continue to experience persistent barriers related to pay inequity, career advancement, cultural belonging, and overall well-being.

Conflict frameworks that account for the unique experiences of Latinas are needed, as dominant approaches rooted in neutrality, procedural efficiency, and Western individualism often fail to account for the embodied, relational, …

News Media Coverage Of Measure Ula: How The Story Of La’S Big Project To Address Homelessness And Affordable Housing Got Sidetracked By The Story Of Big Real Estate, Christopher R. Martin

Faculty Publications

“Measure ULA,” named after United to House LA, was approved by voters in Los Angeles in 2022 to create a dedicated, long-term funding source for solutions to homelessness in LA, including funding the construction of affordable homes and preventing homelessness by helping tenants stay in their homes. The funding would come from a new tax on the most expensive real estate transactions in L.A. (i.e., mansion tax), and would affect fewer than 4% of all property transactions. At the end of three years of local news coverage about Measure ULA from the Los Angeles Times and LAist, the news audience …

Neuromarketing Research Through The Years: A Bibliometric Review Of Technological Advancements And Multisensory Studies, Md Abu Issa Gazi, Md Mustaqim Roshid, Abdul Waaje, Md Bony Yeamin, Rejaul Karim, Mohammad Bin Amin, Abdul Rahman Bin S. Senathirajah, Judit Oláh

Michigan Tech Publications

The current study examines the changes in neuromarketing studies between 2015 and 2024, particularly in the context of new technologies incorporating multisensory interventions. It attempts to identify significant trends, influential texts, and topical developments that shape the field. A bibliometric method was employed to review 307 publications within the study's framework, using the Scopus database. Bookmarked by methods such as keyword co-occurrence, co-citation, cluster analysis, performance analysis, and science mapping techniques, these are implemented using programs like VOSviewer or Biblioshiny. The results show a significant increase in the number of neuromarketing studies, with notable works from Italy, Spain, and the …

Option Market Value-Based Reaction And Anticipation Of Corporate-Related Decisions By The United States Supreme Court., Yehuda Davis, Suresh Govindaraj, Yi Liu, Kate Suslava

Faculty Journal Articles

Our paper studies the option market reactions to judicial decisions in the United States Supreme Court (SCOTUS) relating to cases where at least one party involved is a public firm. Prior research finds the stock market is unable to anticipate SCOTUS's actions and registers a significant negative stock market reaction to the grant of certiorari (acceptance of a petition to review a lower court's decision) for respondents and, surprisingly, for petitioners as well. We show the negative price reaction for both petitioner and respondent firms is a consequence of increased uncertainty. We also provide evidence that on the day certiorari …

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

Cor(E) Brand Direction, Jake T. Tokatlian

Graphic Communication

COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and …

Marketing As Practice: Resolving The Hunt-Anderson Stalemate Through Practice Theory, Stephen A. Lemay, Martin Svendsen

Journal of Applied Marketing Theory

This paper revisits methodological debates in marketing theory, tracing the progression from Sidney Levy’s work on symbolic consumption to the Hunt–Anderson empiricist–relativist debate. We argue that this debate rests on a category error: marketing has been misclassified as either a science or an interpretive discipline. Drawing on contemporary practice theory, we reconceptualize marketing as a professional practice oriented toward creating and managing exchange relationships within cultural contexts. This perspective resolves the Hunt–Anderson stalemate, clarifies the epistemological foundations of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), and generates distinct research questions and methods. Through comparative exemplars, we show how …

“I” Or “We” In Times Of Crises: Should Marketers Use Individualist Or Collectivist Language When Times Are Tough?, Milad Hour, Golshad Parsimoghadam, Ali Jamei

Journal of Applied Marketing Theory

During the pandemic, as people dealt with fatalities, lockdowns, and the psychological impact of reduced social interactions, some marketing messages still captured significant public attention. What was the key element contributing to the success of these communications during such challenging times? This study focuses on the role of collectivism as a stress-coping mechanism included within marketing communications. Analyzing approximately 56,000 brand-generated posts on Platform X, the research examines how the use of collectivist language (e.g., we, us, etc.) relates to message likability, particularly as the pandemic nears its peak. The findings reveal that collectivist terms are positively associated with the …

Strategic Sustainability In Fast-Fashion: Consumer Responses To Green Collections, Caroline Le Bon

Journal of Applied Marketing Theory

The fashion industry has long been criticized for its detrimental environmental impact. As awareness grows, consumers acknowledge that their demand for variety at low prices has fueled the industry’s unethical practices, making sustainability a key concern for them and for companies. Although fast-fashion brands introduce sustainable collections, they continue to face criticism for prevalent greenwashing practices. Our research explores how integrating such collections into fast-fashion assortments influences consumer perception and purchase intention, depending on their involvement in both fashion and sustainability. Through our quantitative study, we find that implementing strategic sustainability through green collections alone is insufficient to convince environmentally …

J Mich Dent Assoc June 2026

The Journal of the Michigan Dental Association

Each month, the Journal of the Michigan Dental Association delivers news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200-plus members. It remains the main publication reaching Michigan dentists and is available worldwide through ADA Commons.

The June 2026 (Volume 108, No. 6) issue of the Journal is published in digital format to provide updates and insights for Michigan's oral health community and MDA members. Print editions occur every other month beginning with January.

The June 2026 issue of the Journal of the Michigan Dental Association provides association updates, legal advice, and clinical …

Outgoing President Newman: “The Future Of The Mda Is Defined By All Of Us”, David Foe

The Journal of the Michigan Dental Association

In her final address to the MDA House of Delegates, outgoing President Dr. Cheri Newman reviews the association's progress over the past administrative year. She highlights achievements in strengthening financial stability, advocating for solutions to dental workforce shortages, and expanding community access to care. Newman also discusses the ongoing strategic review of member values and a comprehensive governance review intended to position the association for the future of dentistry. She emphasizes that the organization's strength lies in the collective engagement of its membership.

2026 June News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The June 2026 Morehead State University News Report.

The External Influence Of International Business Scholarship: Growth, Stabilization, Or Decline?, Gokhan Ertug, Andrew Delios, Yi Li, Zhengchu Zhang

Research Collection Lee Kong Chian School Of Business

The influence of international business (IB) scholarship is an active debate (e.g., Bello & Kostova, 2012; Cantwell et al., 2014, 2016; Doh et al., 2023; Tung et al., 2023). Although IB research has expanded in the number of publications, in its sophistication of research design, and in its thematic breadth over the past decades, questions remain regarding its influence beyond the core ecosystem of IB journals. Anecdotally, a pessimistic view has become more commonplace. The concern is that IB has become increasingly self-referential, relying more heavily on IB-related theory extensions and context-specific settings, which could limit its resonance in the …

Settlement Manipulation In Prediction Markets, David Dai, Ruizhe Jia, Shihao Yu

Research Collection Lee Kong Chian School Of Business

Prediction markets increasingly list contracts settling on an asset price that holders can move by trading the underlying. We build a model showing that such contracts transfer wealth from prediction-market liquidity traders to manipulators and harm price discovery in the underlying, even as it becomes more liquid. After the launch of Polymarket's five-minute Bitcoin contract, settlement-time spot order flow spikes, causing large price reversals after settlement. Manipulators capture a large amount of profit, mostly from retail. Manipulation is largely absent in the fifteen-minute contracts: lengthening the contract horizon removes it, providing the market-design remedy our model and evidence support.

Reimagining Power And Practice: Grantee Reporting For Greater Impact, Steven Lafrance, Jamae Morris, Lauri Valerio

The Foundation Review

The evaluation of Robert Wood Johnson Foundation’s (RWJF) Written Reports Alternative Project (WRAP) pilot revealed that Oral and Alternative Reporting (OAR) options offer a practical, values-aligned pathway to equitable, trust-based reporting that reduces burden while improving usefulness with a pathway to scale.

WRAP participants reported strengthened relationships and two-way learning, especially when conversations complemented or replaced written materials.

Recommendations for others considering OAR include: offer and codify choice, center questions that matter, design technology to support multiple formats, compensate grantee time for evaluation or additional learning-related asks, and train staff for relational learning.

RWJF’s experience demonstrates how reporting can be …

Adaptive Learning Partnerships In Action: Insights And Reflections From The Macarthur Foundation’S Big Bet On Nigeria, Julian Williams, Michael Moses

The Foundation Review

This article explores the evolution of the authors’ strategic learning partnership during their work together with the MacArthur Foundation’s Big Bet On Nigeria. The authors share practical insights into how foundations can cultivate learning relationships grounded in trust, aligned with priorities of program staff and grantees, and calibrated to generate timely, actionable insights.

The authors highlight the key principles that enabled them to help the program and grantees identify and adapt to emerging challenges, lessons, and needs, both within the programming context and in the foundation. In doing so, they offer a roadmap for funders and evaluators seeking to embed …

Unpacking Assumptions: What Evaluation Capacity Building Looks Like When It’S Optional, Flexible, And Funded, Jennifer Marsack, Martena Reed, Robiel Abraha, Abby Triño, Sara Jones, Brita Blesi

The Foundation Review

Evaluation capacity building (ECB) in the philanthropic sector is often designed around a common set of assumptions: organizations need to be directed toward “correct” evaluation practices, compliance is the primary motivator for engagement, and funder-defined metrics are the most appropriate measure of success. This article challenges these assumptions by sharing insights from a multi-year ECB initiative funded by Houston Endowment called Harnessing the Power of Data.

Drawing on surveys, interviews, and program participation data, the authors explore how co-creating learning goals in a strengths-based structure shifts the evaluation culture of an organization. Key lessons include: (1) how flexibility and alignment …

From Framework To Practice: Insights About Aligning Foundation Impact And Strategic Positioning In A Trust-Based Philanthropy Era, Nancy Pole, Marie-Andrée Mbengue-Reiver, Anne Loranger-King

The Foundation Review

This article examines how a framework revealing foundations’ distinct orientations towards social impact has been used in practice, illustrating the tool’s utility and areas for refinement through one foundation’s experience.

Originally developed for Quebec’s philanthropic ecosystem, the heuristic positions foundations along two continua: strategic posture (problem-solving versus communitysupporting) and impact focus (grantee outcomes versus foundation outcomes), creating four impact orientation quadrants.

The case reveals productive tensions when different parts of a foundation occupy different quadrants. They are particularly acute for public foundations accountable simultaneously to donors, grantees, government funders, and communities.

These insights inform future framework iterations with a view …

Paying For Participation: Equitable Compensation Models For Community Co-Researchers, Jamie Zimmerman, Prabhneet Girn

The Foundation Review

Community-engaged research is increasingly central to philanthropic practice, yet funders rarely provide guidance for compensating community members who participate as co-researchers. This gap is especially pronounced for youth, who often face administrative, legal, and developmental constraints that complicate what “fair pay” looks like in practice.

This article presents findings from a mixed-methods comparative case study of three youth participatory action-research projects involving 44 youth ages 16–24 across varied organizational settings. Data were collected through youth surveys, focus groups, staff interviews, financial analysis, and document review.

Findings show that each model carries distinct trade-offs related to feasibility, transparency, and administrative capacity, …

How, For Whom, And Under What Conditions: Using A Causal Pathways Approach To Support The Goals Of Philanthropic Evaluation, Drew Koleros, Sophie Bright, Dana Harrison, Megan Shoji, Tina Fletcher

The Foundation Review

Causal pathways approaches are gaining traction as evaluators seek methods that move beyond descriptive analysis to rigorously explain how, for whom, and under what conditions change occurs in complex systems. Yet there remains limited practical guidance on how to operationalize these approaches in real-world philanthropic contexts or assess their quality.

This article addresses these gaps through a case study of an evaluation taking a causal pathways approach that examines students’ experiences in four virtual and hybrid K–12 learning models. Using a realist evaluation design within a broader causal pathways orientation, the authors collaboratively developed theories of change, iteratively tested and …

Full Issue

The Foundation Review

No abstract provided.

An Integrated Analytics Model For Evaluating Strategic Investments Under Volatile Conditions, Atul Chandra, R. Hartley

Research outputs 2022 to 2026

Strategic projects are exposed to multiple uncertainties within a competitive environment that result in trade-off between two decisions, early investment that pre-empts competitors versus delay to allow resolution of uncertainties. Unlike the binary net present value (NPV) based decision to invest or abandon now, our multiple volatility real option games approach (MVR games) frames strategic investment decisions as a dynamic process for future options. It is a decision tree framework that computes and analyses strategic net present value (SNPV) using four MVR games modules and decision making. SNPV combines NPV with two offsetting real option and strategic values. Real option …

Queuing Uncertainty Of Limit Orders, Bart Yueshen Zhou

Research Collection Lee Kong Chian School Of Business

Limit orders submitted around the same time are subject to random latencies and will be queued accordingly. In equilibrium, end-of-queue limit orders always lose money—the liquidity supply appears excessive. The model generates empirical predictions regarding such “overshooting” liquidity: (i) new limit orders appear fleeting—clustered submissions are followed by immediate cancellations, (ii) the resulting cancel-to-add count ratio reflects adverse selection, and (iii) the cancel-to-add size ratio measures high-frequency market-making activity. Welfare can be hurt by the overshooting liquidity if it induces excessive speculation. Overall, the model contributes to a more comprehensive understanding and better utilization of order book data.

The Political Economy Of Mandatory Disclosure: A Literature Review, Hao Liang, Hanyu Zhang

Research Collection Lee Kong Chian School Of Business

Reviewing the literature on mandatory corporate disclosure from a political economy perspective, we synthesize the classic justifications for disclosure regulations while emphasizing why voluntary disclosure often fails to achieve socially efficient transparency. We also highlight how legal institutions, enforcement capacity, and political forces shape the design, credibility, and effectiveness of disclosure mandates. Drawing on evidence from international and China-focused studies, we review empirical findings on how mandatory disclosure affects investor protection, information environments, and firm behavior, showing that similar reporting rules yield different outcomes across institutional settings. We further extend the discussion to ESG and climate-related disclosure to examine emerging …

Overcoming Adversity With Resilience: A Phenomenological Examination Of African American Women Leaders Facing Microaggressions In Corporate Spaces, Dionne Trenise Johnson

Electronic Theses and Dissertations

African American women leaders in Fortune 500 companies experience persistent challenges of subtle yet pervasive systems of discrimination in the form of microaggressions that cause negative impacts to their psychological well-being, workplace performance, and career advancement. These women exhibit incredible resilience that enable them to thrive at work, mitigate mental health challenges, and navigate their careers successfully. However, unlike people who fall into either a racial minority group or a gender minority group, African American women experience compounded effects of microaggressions due to the intersection of their race and gender. As a result of microaggressions, these women experience impacts to …

The Effect Of Positive Communication On Leadership Development: A Qualitative Phenomenological Study, Philip J. Lowe

Electronic Theses and Dissertations

This qualitative phenomenological study explores the lived experiences of Christian college professors in the Midwest who utilize positive communication within mentoring relationships to develop leadership capabilities in students preparing for ministry. The research addresses the development of leadership capabilities in Christian colleges and examines how mentoring relationships serve as a sustainable alternative to costly and often ineffective formal programs. Following a descriptive phenomenological approach informed by the methods of Husserl and Giorgi, the researcher conducted semi-structured interviews with faculty members who have at least five years of teaching experience at a Christian college in the Midwest. The study utilized Bowlby’s …

Executive Summaries

The Foundation Review

No abstract provided.

Dynamism By Design: The Zoom Effects In Short Video Tourism Marketing, Lujun Su, Yuxi Yang, Songshan (Sam) Huang, Xuehuan He

Research outputs 2022 to 2026

As tourism short videos have become central to destination marketing, camera zoom motion stands out as a simple yet powerful tool. However, theory-driven guidance on when and how to deploy zoom effects remains limited. Drawing on construal level theory, this research examines how zoom motions (zoom-in vs. zoom-out) interact with visual content to affect tourists’ responses. Five main studies across eastern and western cultures demonstrate significant interaction effects between zoom motion and visual content. Specifically, for activity-centric content, zoom-in motion enhances persuasiveness by eliciting objective mental imagery; for site-centric content, zoom-out motion proves more effective, as it evokes feelings-based mental …