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Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz Jun 2026

Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz

Information Systems and Analytics Department Faculty Journal Articles

As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …


Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey Jun 2026

Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey

The COSMA Journal

Pathways to becoming an Athletic Director (AD) vary considerably across intercollegiate athletics, highlighting the need for sport management programs to better align academic preparation with evolving professional expectations. While prior research has explored AD roles across NCAA divisions, limited attention has been given to how academic curricula and experiential learning opportunities support students pursuing these careers. This study examines differences in sport management curricula and experiential offerings across programs affiliated with Division I FBS, Division I FCS, Division II, Division III, and NAIA institutions. Two research questions guided the study: (1) What differences exist in required coursework across divisions? and …


Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr. Jun 2026

Adaptive Intervention Strategies In Co-Evolving Multiplex Networks: A Reinforcement Learning Approach To Real-Time Misinformation Containment, Anjali Ashokrao Bhadre Dr., Harshvardhan Prabhakar Ghongade Dr.

Northeast Journal of Complex Systems (NEJCS)

The growing transmission of misinformation via social media creates serious challenges to public health, democracy and social cohesion. To date, methods used to contain misinformation rely upon static representations of networks and set rules for interventions. In contrast, this study presents the first Multiplex Adaptive Reinforcement Intervention Network (MARIN), a framework for real-time adaptive intervention in the context of dynamic misinformation transmission using co-evolving multiplex networks and deep reinforcement learning. Unlike past studies that have assumed static network structures, MARIN has the ability to allow for dynamic changes in network topology as a result of both misinformation transmission and intervention …


Book Review - Violent Impacts: How Power And Inequality Shape The Concussion Crisis, Samuel M. Clevenger Jun 2026

Book Review - Violent Impacts: How Power And Inequality Shape The Concussion Crisis, Samuel M. Clevenger

Global Sport Business Journal

Kathryn Henne and Matt Ventresca’s Violent Impacts critically examines how narratives surrounding CTE, TBI, and the concussion crisis are constructed across sport, the military, law, media, and science. Drawing on intersectional feminism and science and technology studies, the authors show how dominant concussion discourses privilege the experiences of White male athletes while marginalizing other groups. Based on extensive fieldwork, the book makes an important contribution by exposing representational inequalities and highlighting the intersectional gender politics of concussion research and public debate.


Book Review - California And The Making Of Modern Sport, Sean Burke Jun 2026

Book Review - California And The Making Of Modern Sport, Sean Burke

Global Sport Business Journal

Joel S. Franks’s California and the Making of Modern Sport argues that California helped shape modern sport as spectacle, consumer culture, and civic branding. review highlights the strengths in linking iconic sites such as the Rose Bowl, Muscle Beach, Fresno baseball, Billie Jean King, and the 1932 Los Angeles Olympics to broader themes of commercialization, diversity, and inequality. Drawing on historical sources, Franks demonstrates how sport in California produced modern sporting culture and its contradictions.


Manufactured Homes In The Mountain West, 2025, Yiselle Olivas Ruiz, Dre Boyd-Weatherly, Taylor Volk, Caitlin J. Saladino, William E. Brown Jr. Jun 2026

Manufactured Homes In The Mountain West, 2025, Yiselle Olivas Ruiz, Dre Boyd-Weatherly, Taylor Volk, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet presents 2025 data on manufactured homes in the five Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah. The Construction Coverage report, “U.S. States Investing Most in Manufactured Homes,” based on analysis from the U.S Census Bureau and Zillow’s Home Value Index, includes data on all fifty states. This fact sheet focuses on the number of manufactured homes, site-built home permits, and the average price of manufactured homes in the Mountain West.


Innovation Hubs In Mountain West Cities, 2025, Cason Noll, Sean Curry, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr. Jun 2026

Innovation Hubs In Mountain West Cities, 2025, Cason Noll, Sean Curry, Olivia K. Cheche, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet presents data on 20 innovation-dense Mountain West cities across Arizona, Colorado, Nevada, New Mexico, and Utah. The CommercialCafe report, “Santa Clara, Berkeley & Tempe Lead Among Western Innovation Hubs,”  uses 15 indicators to rank 63 western cities for innovation hub activity across three categories: employment and talent, education, and business activity.


Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith Jun 2026

Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith

The COSMA Journal

This manuscript presents a case study exploring the use of community engaged learning (CEL) to teach corporate social responsibility (CSR) in an upper-level sport management course. The purpose of this study is to examine how participation in a semester long community engaged learning experience influences student understanding of corporate social responsibility, civic identity, and theory-to-practice application. Students partnered with a local nonprofit affiliated with a professional sport organization to design and execute a donor engagement event addressing youth needs in the community. Guided by experiential learning theory, the course emphasized out-of-classroom learning, industry mentorship, and reflective practice. A longitudinal qualitative …


The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil Jun 2026

The Dynamics Of Educational Change: A Complex Systems Perspective, Preethi Nanjundan, Lijo Thomas, Abith K. Sunil

Northeast Journal of Complex Systems (NEJCS)

The perception of university teachers toward educational reforms plays an important role in determining the success of changes introduced in the education sector. This study focuses on teachers’ attitudes toward change, their emotional responses, and their overall views on educational reforms. Across the world, many educational reforms have failed to achieve their expected outcomes in improving teaching practices and student learning. As education systems are highly complex, the approach toward implementing reforms has also changed over time. Some reforms are introduced gradually, while others involve major innovations within the system. Complexity theory provides useful insights and tools that help educators …


Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite Jun 2026

Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite

Student Theses

This phenomenological study explores the lived experiences of Black women community leaders as they navigate a balance between their professional, personal, and community leadership roles. The research design uses the theoretical frameworks of Black Feminist Intersectionality and Role Theory, specifically addressing the cultural burdens imposed by the Strong Black Woman archetype, which adds additional role strain. The study began with a questionnaire completed by 54 Black women community leaders, followed by 20 in-depth, semi-structured interviews selected from this pool. The study’s key findings are illustrated in a Black Women’s Sustainable Community Leadership Framework. Black women community leaders exude high self-efficacy, …


Textbook Eco 2200: Principles Of Financial Management, Dorina Tila Jun 2026

Textbook Eco 2200: Principles Of Financial Management, Dorina Tila

Open Educational Resources

This is a full-length textbook project on ECO 2200: Principles of Financial Management. The textbook includes auxiliary materials, such as discussions, video lectures, multiple choice tests, as well as examples and case studies in excel with linked videos on showing the solution.


Mobilizing Social Capital In Social Entrepreneurship: Strategies, Networks, And Growth In The Egyptian Context, Doaa Alaa Jun 2026

Mobilizing Social Capital In Social Entrepreneurship: Strategies, Networks, And Growth In The Egyptian Context, Doaa Alaa

Theses and Dissertations

This thesis examines how social entrepreneurs in Egypt strategically mobilise social capital to access resources, legitimacy, and opportunities within a fragmented and institutionally ambiguous ecosystem. Drawing on qualitative case studies of eight legally registered, mission-driven for-profit enterprises, the study analyses how founders build and leverage offline and online networks through practices such as emotional bonding, community formation, knowledge sharing, symbolic positioning, ecosystem engagement, and digital presence. Through thematic analysis of semi-structured interviews and secondary data, the research identifies a set of relational strategies that function as core mechanisms for entrepreneurial growth in contexts where formal support structures and legal definitions …


Child Sexual Abuse: What Utahns Need To Know, Brie Sparks, Susan R. Madsen Jun 2026

Child Sexual Abuse: What Utahns Need To Know, Brie Sparks, Susan R. Madsen

Marketing and Strategy Faculty Publications

Child sexual abuse is a serious and often hidden issue affecting children, families, and communities in Utah. It is frequently misunderstood and underreported, leaving many children without the support they need. Misperceptions about who is at risk and how abuse occurs can make prevention more difficult. Addressing child sexual abuse requires greater awareness, education, and a shared commitment to creating safe environments where children are protected and supported. Preventing abuse and reducing its long-term impacts is a critical responsibility for individuals, families, and communities in Utah.


Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro Jun 2026

Where To Now With Privacy? A Systematic Literature Review With Human–Artificial Intelligence Synthesis (Slr-Hais), Moulik M. Zaveri, Ameet Pandit, Violetta Wilk, Steven D’Alessandro

Research outputs 2022 to 2026

Purpose – The development of digital technologies has led to changes in how consumers perceive privacy. This systematic literature review (SLR) aims to introduce human–artificial intelligence (AI) synthesis (HAIS) as a novel methodology for extending traditional SLRs. Design/methodology/approach – A comprehensive review of the privacy literature is conducted to demonstrate the efficacy of the SLR with HAIS (SLR-HAIS) approach, using 149 articles published by top marketing journals on consumer privacy. The PRISMA approach is adopted as the organizing framework. In addition, the TCCM framework is applied in conjunction with Leximancer-driven HAIS analysis, which utilizes natural language processing techinques for thematic …


Return Dimensions And Employees’ Work Effort In Power Supply Organizations: Does Gender Really Matters?, Patrick Christopher Singogo Jun 2026

Return Dimensions And Employees’ Work Effort In Power Supply Organizations: Does Gender Really Matters?, Patrick Christopher Singogo

Business Management Review

This study investigated the effect of return dimensions i.e. tangible and intangible returns on employees’ work effort, as well as gender differences. The study was guided by Conservation of Resources Theory and Expectancy Theory, together with pertinent literature. Four hypotheses were formulated to investigate the direct effect of tangible and intangible returns on employees’ work effort and the moderating effect of gender. The study drew its sample from 171 employees at the headquarters of Tanzania Electricity Supply Company Limited (TANESCO) in Ubungo, Dar es Salaam. Respondents were stratified into managerial and operative levels, and then systematic sampling was used within …


Jalzap: An Agile Hybrid For Ai-Accelerated Software Development, Pouya Nouri Jun 2026

Jalzap: An Agile Hybrid For Ai-Accelerated Software Development, Pouya Nouri

University Honors Theses

The rapid adoption of generative AI tools allows software teams to quickly code applications, but it comes at a cost: high scope volatility, technical debt, and unrealistic expectations, which break traditional Agile frameworks. This thesis introduces JALZAP, a lightweight, hybrid Agile framework designed to serve small, high-agility teams facing compressed timelines and unpredictable schedules. This framework was evaluated over 16 weeks through a Portland State University Capstone project working for a pre-seed startup sponsor, where a six-person team built Flowmind: an AI-powered iOS task management app meant to serve users with neurodevelopmental disorders like ADD/ADHD. JALZAP implements structural boundaries, including …


Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii Jun 2026

Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii

Journal of Issues in Intercollegiate Athletics

Derived from a larger study, this article examines Player Development Personnel (PDPs) in NCAA Power 4 (P4) conferences as they support athlete identity development and navigate role evolution during the NIL implementation era. Although academic advisors and support staff have long contributed to athlete development, limited scholarship has examined how PDPs understand their professional identities, responsibilities, and institutional constraints in NIL-era athletics. Guided by the Narrative, Identity, and Liminality Model (NILM), MNF, and institutional logics, this study situates PDP work within an ecosystem shaped by commercialization, racialized narratives, and organizational expectations (McLean & Syed, 2015; Southall et al., 2008). Semi-structured …


Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek Jun 2026

Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek

Journal of Issues in Intercollegiate Athletics

With the introduction of the NCAA’s Name, Image, and Likeness (NIL) policy in July 2021, student-athletes have become increasingly reliant on social media for personal branding and monetization. However, prior research suggests that excessive social media use can negatively impact student-athletes’ well-being, highlighting the need for targeted digital literacy education. Addressing these concerns, this study designed and evaluated an online intervention, “Student-Athlete Training for Online Resilience Management” (STORM), aimed at improving student-athletes’ perceived knowledge and confidence in navigating social media-related risks. Using two waves of survey data (N = 117), the study assessed changes in perceived knowledge of social …


Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner Jun 2026

Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner

Journal of Issues in Intercollegiate Athletics

Social media is central to college athletics, yet public visibility can expose collegiate student-athletes to online harassment, a risk the NCAA has recently highlighted by documenting sizable volumes of abusive, discriminatory, and betting-related content directed at athletes and officials. This study surveyed 85 NCAA Division I student-athletes from ten universities across the Mid-American Conference and assessed social-media behaviors, online harassment exposure, depression, and anxiety. Most athletes used social media 1–3 hours/day, 78% enabled name-mention alerts, and platforms commonly used included Instagram (98.8%) and X (65.9%). Online harassment was reported via social posts (9.4%), direct messages (4.7%), and texts (3.5%), with …


“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster Jun 2026

“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster

Journal of Issues in Intercollegiate Athletics

Following the viral interaction between Nyck Harbor and the Texas State Trooper, Black sport media figures dominated the discourse surrounding the incident. By centering Black sport media figures as sources of discursive authority, this study illuminates the role of (Black) sport media in shaping the understanding and response to experiences of Black college athletes. Using Thompson’s (2022) abductive thematic content analysis, commentary from eight prominent Black sport media voices - Bomani Jones, Stephen A. Smith, Ryan Clark, Cam Newton, Von Miller, Marcellus Wiley, Jason Whitlock, and Etan Thomas - was analyzed. With Dawson's (1994) Linked Fate Theory (LFT) as the …


Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon Jun 2026

Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon

Journal of Issues in Intercollegiate Athletics

Collegiate student-athletes (SAs) frequently underreport mental health concerns and are less likely to seek professional support compared to their non-athlete peers. Given the substantial emotional and academic support parents provide, this study examined NCAA Division I parents’ perceptions of their student-athletes’ mental health and overall well-being, as well as their awareness and perceptions of available mental health services. An online survey (N = 178) was administered across two Division I universities. Parents reported considerable concern regarding mental exhaustion, anxiety, academic pressures, and future planning. They also identified sport-specific stressors, including relationships with coaches, playing time, team dynamics, and injuries. Although …


The Growth Of Green Marketing Studies In Southeast Asia: A Bibliometric Review, Muh Erwin Syah, Nuryakin Nuryakin Jun 2026

The Growth Of Green Marketing Studies In Southeast Asia: A Bibliometric Review, Muh Erwin Syah, Nuryakin Nuryakin

ASEAN Marketing Journal

Research Aims: This study maps the intellectual structure and development of green marketing research in Southeast Asia. It identifies dominant research clusters and knowledge gaps and provides directions for future research.

Design/methodology/approach: The method used in this study is qualitative research with a literature study approach. The method used in this study is qualitative research with a literature study approach. The data source used in this study was taken from the Scopus database on May 25, 2025, with a publication timeframe (2014–2024). As for the data found, 3,872 publications were obtained and analyzed. Finally, this dataset was converted to RIS …


The Palm Farm Next-Door: Land Concessions, Livelihoods, And Nutrition In Plantation-Adjacent Communities, Julia Entwistle Jun 2026

The Palm Farm Next-Door: Land Concessions, Livelihoods, And Nutrition In Plantation-Adjacent Communities, Julia Entwistle

Electronic Theses and Dissertations

Large-scale land concessions have reshaped agrarian landscapes globally, yet their implications for community land tenure, livelihoods, and nutrition remain unevenly understood. This dissertation examines how plantation agriculture and foreign investment have transformed land access, labor relations, and food systems in Liberia, a country with one of the highest proportions of land under concession globally. Guided by a political ecology framework, the study employs a mixed-methods design integrating policy analysis, in-depth interviews, and household surveys across two palm oil concession sites. The findings show that ambiguous land policies historically facilitated dispossession, while recent legal reforms have enabled communities to strategically mobilize …


Offline Fashion Shopping Trends: Factors Influencing Millennial And Gen Z Purchase Decisions, Muhammad Alfikri, Ma'mun Sarma, Irni Rahmayani Johan Jun 2026

Offline Fashion Shopping Trends: Factors Influencing Millennial And Gen Z Purchase Decisions, Muhammad Alfikri, Ma'mun Sarma, Irni Rahmayani Johan

ASEAN Marketing Journal

Type of manuscript: Scientific Paper

Research Objective: This study aims to identify the characteristics and behaviour of millennials and generation Z in Medan City in purchasing fashion products, and analyse the influence of various factors such as information, lifestyle, word of mouth, technology, place, promotion, product, and price on their purchasing decisions, which include aspects of product choice, quantity, and time of purchase.

Design/methodology/approach: Data was collected online using Google Forms from 350 respondents. Respondents were millennials and generation Z who had shopped in person for at least the last 3 months, and the data was analysed using …


2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents. Jun 2026

2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of June 12, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on March 27, 2026.


She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray Jun 2026

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …


Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith Jun 2026

Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith

Electronic Theses and Dissertations

This study examined the workplace learning experiences of Black women professionals in corporate leadership contexts. Leadership development programs often rely on standardized models that overlook the lived realities shaping Black women’s professional experiences. In response, this study introduced Humanized Black Feminist Action Learning, a leadership development intervention that integrates Black feminist scholarship, humanizing pedagogy, and critical action learning.

Using a qualitative case study design, the research examined a cohort of midcareer Black women professionals who participated in four facilitated learning sessions structured around workplace dilemmas. During these sessions, participants engaged in reflection, dialogue, and action as they examined workplace dynamics …


Driving Development: Coalitions, Policies, And Upgrading Brazilian Automotive Technology (1988–2025), Henrique Estides Delgado Jun 2026

Driving Development: Coalitions, Policies, And Upgrading Brazilian Automotive Technology (1988–2025), Henrique Estides Delgado

Electronic Theses and Dissertations

Among industrial activities in Brazil, the automotive sector generates some of the most significant and multifaceted multiplier effects on the country’s gross domestic product (GDP). The sector integrates activities ranging from raw materials to high-tech services, incorporating advanced technologies that influence innovation and positioning in global value chains (GVCs). Remarkably, this industry has been structured over time by public policies that have decisively shaped incentives for its participants. The world’s largest automotive multinationals have been attracted to operate in the country through varied institutional arrangements involving domestic capital and incentives across federative units. This dissertation analyzes how variations in institutional …


Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau Jun 2026

Does Customer Expectation Affect Customer Experience? - Evidence From Nigerian Hospitality Industry, Adeyemi Abdulwasiu Adebayo, Abdulazeez Alhaji Salau

ASEAN Marketing Journal

Abstract

Manuscript type: Research Article

Research Aims: Examined the impact of consumer expectations on customer experience in selected hotels and hospitality businesses in Offa and Ilorin, Kwara State, Nigeria

Design/methodology/approach: The study employed a quantitative research approach; the study utilized a survey method to gather primary data through questionnaires. The sample size was determined using the Godden (2004) model, resulting in a total of 246 participants, 150 questionnaires were finally retrieved and inputted for data analysis after the shorting out of wrongly filled and deduction of unretrieved copies of the questionnaires. The study also used multistage sampling …


The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji Jun 2026

The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the role of social media influencers in shaping contemporary brand communication strategies and to identify the opportunities and challenges associated with influencer marketing practices. Design/methodology/approach: This study employs a semi-systematic literature review approach by analyzing previous studies related to influencer marketing, brand communication, customer engagement, and consumer behavior across digital platforms. Research Findings: The findings indicate that brands strategically select influencers whose personal branding aligns with the company’s values and identity to enhance customer engagement and brand perception. Long-term collaborations between brands and influencers are also found to strengthen …