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Articles 1501 - 1530 of 107584
Full-Text Articles in Entire DC Network
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden
Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden
ATU Scholars Symposium
College students often lack accessible tools that combine real-time financial tracking, mobile accessibility, predictive analytics, and secure system design, leaving many without structured insight into their spending behavior. MoneyUP is a full-stack financial management platform developed to address these challenges through a secure, data-driven budgeting system deployed as both a web application and a cross-platform Flutter mobile application. The system integrates the Plaid API in its Sandbox environment to synchronize simulated banking data for secure testing without exposing live financial credentials. Transaction data is processed and stored using Supabase with a relational PostgreSQL database structured to enforce normalization, referential integrity, …
Essays On Impact Investing And Sovereign Wealth Funds, Joy Namhee Wilkinson
Essays On Impact Investing And Sovereign Wealth Funds, Joy Namhee Wilkinson
Electronic Theses and Dissertations 2020 - Present
This dissertation examines how impact investment capital is allocated and structured, focusing on geographic targeting, investor heterogeneity, and the participation of sovereign wealth funds (SWFs). The first essay investigates the geographic determinants of impact investments, assessing whether they flow to communities with lower economic connectedness—a proxy for economic mobility. It further explores how the location and type of co-investors influence investment characteristics, investor monitoring, and exit outcomes, shedding light on how traditional and impact investors interact and shape investment outcomes. The second essay examines the role of SWFs in impact investing. It analyzes the channels through which SWFs deploy impact …
Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana
Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana
Northeast Journal of Complex Systems (NEJCS)
Abstract
This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.
The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Impact Of Cause Related Marketing Participation And The Black Lives Matter Movement On Company Image, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees
Atlantic Marketing Association Proceedings
No abstract provided.
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
The New Norm For Sales Professionals: Impact Of Technology During Environmental Turbulence, Michael Rodriguez, Stefanie Boyer
Atlantic Marketing Association Proceedings
No abstract provided.
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham
You Chose Me, I Didn’T Choose You. . . Can We Both Be Happy?: Customer Satisfaction Without Customer Choice, Kimberly Grantham
Atlantic Marketing Association Proceedings
No abstract provided.
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Importance Of Emotional Intelligence In Delivering Services: Nature Of Service Robot And Customer Interactions, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Art To Children, Jon Littlefield, William P. Williams
Marketing Art To Children, Jon Littlefield, William P. Williams
Atlantic Marketing Association Proceedings
No abstract provided.
Video Streaming Services And Marketing Theory, Stephen Carlson
Video Streaming Services And Marketing Theory, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri
Atlantic Marketing Association Proceedings
No abstract provided.
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja
Atlantic Marketing Association Proceedings
No abstract provided.
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown
Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown
Atlantic Marketing Association Proceedings
No abstract provided.
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns
Atlantic Marketing Association Proceedings
No abstract provided.
How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han
Atlantic Marketing Association Proceedings
No abstract provided.
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Atlantic Marketing Association Proceedings
No abstract provided.
Operational Architecture Models As A Determinant And Framework Of Return On Equity Structure, Aydin Dibonaventura
Operational Architecture Models As A Determinant And Framework Of Return On Equity Structure, Aydin Dibonaventura
Bryant REDay (Research and Engagement Day)
Lots of data attained within standard business practices may be seen as very significant but straightforward and many individuals fail to acknowledge the additional value that these data based strategies provide. Businesses may undergo different management structures, unique operational strategies, or complex supply chain systems from one another, but they all manage to attain ROE results within the same range at the end of each fiscal year. The Dupont financial analysis is a commonly used methodology that dissects the basic ROE value into profit margin, asset turnover, and financial leverage. These three values allow those to not only digest what …
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Atlantic Marketing Association Proceedings
No abstract provided.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Csa 2010’S Basic Metrics And Motor Carrier Profitability, Ahren Johnston
Csa 2010’S Basic Metrics And Motor Carrier Profitability, Ahren Johnston
Atlantic Marketing Association Proceedings
No abstract provided.