Digital Commons Network^™

Behavioral Biases As Drivers Of Complexity In Stock Markets: An Agent-Based Modeling Approach, David Joseph Dr, Alwin Joseph, Blesson James, Kajal Dass

Northeast Journal of Complex Systems (NEJCS)

By modeling financial systems as Complex Adaptive Systems, this study investigates how behavioral biases influence emergent complexity in stock markets. The study integrates heterogeneous agents, such as rational traders, herding agents, overconfident traders, and anchoring/disposition-driven investors, within a Limit Order Book framework calibrated to both U.S. and Indian market conditions using an Agent-Based Modeling (ABM) approach implemented through the high-fidelity ABIDES simulation environment. Price dynamics, volatility patterns, and liquidity structures were analyzed by Monte Carlo simulation experiments with different behavioral compositions. The results show that behavioral biases cause nonlinear price reactions, produce heavy-tailed return distributions that distort order-book complexity, and …

The Impact Of Ai Visual Marketing On Customer Engagement And Purchase Intention In The Luxury Fashion Industry, Joumana Elkady, Rana Alfahed, Youssef Mohamed, Doaa Ayoub

Business Administration

ABSTRACT

Artificial Intelligence (AI) has become prominent in Visual Marketing with rapid integration into Digital Marketing practices. AI-driven visuals, such as Augmented Reality, Virtual Influencers, and Generated Imagery, have all influenced Consumer Behaviour, specifically Customer Engagement and Purchase Intention of Luxury Fashion Customers, by enhancing product visualization, evoking emotional reactions, and reducing purchase uncertainty. Although the impact of AI-generated visuals is primarily notable in online environments, it also offers an enhanced experience within offline settings. AI-generated visuals enable immersive and personalized experiences that transform traditional marketing practices. Correspondingly, potential concerns like over automation, data privacy breaches, and perceived authenticity loss …

Spatial Future Ahead! Augmented Reality And Anticipated Life Consequences, Sergio Barta, Reto Felix, Chris Hinsch, Mahdokht Kalantari, Nina Krey, Philipp A. Rauschnabel

Marketing Faculty Publications

Purpose: This study explores how initial exposure to immersive spatial computing experiences using AR headsets generates lasting inspiration and shapes consumers expected long-term life consequences (i.e., enhancement of reality, perceived substitutability and social impact).

Design/methodology/approach: The study uses a time-lagged research design based on 148 first-time users of spatial computing devices (AR headsets). Respondents were interviewed once shortly after being exposed to AR and a few days later. Data is analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings: Users' immediate “inspired-by” experiences predict increased “inspired-to” intentions days later. Such inspiration translates into anticipated consequences such as virtually customizing …

Adopting Artificial Intelligence: Cross-Sector Analysis Of Ai Adoption Risks, Brandon Saari, Yona Berger, Yanett Munoz, Alex Agnick, Paul Wagner, Robert J. Honomichl

Journal of Cybersecurity Education, Research and Practice

Artificial intelligence (AI) is rapidly being adopted across public and private sectors. This offers significant gains in efficiency, decision making, and access to information. At the same time, AI introduces complex risks related to cybersecurity, privacy, bias, transparency, accountability, and equity that existing governance and security frameworks do not fully address. This paper presents a cross-sector literature review and comparative analysis of AI adoption risks and mitigation strategies across four critical domains: the federal government, libraries, K–12 education, and healthcare. Drawing on peer-reviewed research, institutional frameworks, and policy guidance, the study identifies sector-specific challenges alongside shared systemic gaps, including insufficient …

Innovations And Applications Of Virtual Private Networks And Sustainable Security In Society 5.0 Libraries, Stella Chinnaya Nduka Dr., Adeyinka Tella Prof, Petros Dlamini Dr

Journal of Cybersecurity Education, Research and Practice

In order to improve digital resilience, privacy, and access equity in contemporary library environments, this study investigates the role of Virtual Private Networks (VPNs) in fostering sustainable cybersecurity within the framework of Society 5.0 libraries. It does this by looking at the latest developments, applications, difficulties, moral dilemmas, and tactical methods associated with VPN deployment. Using peer-reviewed journal articles, conference proceedings, white papers, and policy documents published between 2010 and 2024, a methodical approach to literature review was used. The literature that bridges the fields of cybersecurity, library science, and Society 5.0 concepts was the main focus of the review. …

A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr

Atlantic Marketing Association Proceedings

No abstract provided.

When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley

Atlantic Marketing Association Proceedings

No abstract provided.

Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder

Atlantic Marketing Association Proceedings

No abstract provided.

Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Association Proceedings

No abstract provided.

Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.

Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.

Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.

Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …

There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Decision-makers and researchers continue to ponder on how to cope with today’s volatile, uncertain, complex, and ambiguous environments (VUCA). The catch-all expression “it is a VUCA world” has gained popularity while raising some concerns on its applicability. To date, much of the focus has been in association with large-scale events of a negative nature; research has remained mostly conceptual with almost no extensive empirical investigation centered on the fully unpacked VUCA construct. This study examines the interplay between VUCA elements, turbulence, and disruption; it introduces a turbulence diagnostic tool for leadership and explores patterns of variability across types of triggering …

Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha

Arab Economic and Business Journal

This study investigates how organisational and leadership knowledge impacts the resilience of Small and Medium Enterprises (SMEs) during economic downturns, focussing on a foreign-owned business processes and Information Consulting (IT) consulting company in Bahrain. This is a mixed-methods approach that integrates qualitative and quantitative data, including thematic analysis and Structural Equation Modelling (PLS-SEM). This study shows that an emphasis on external problems caused the company to disregard important internal challenges. The findings highlight the need for better crisis management and digital strategies to strengthen the organisation from within and create a better workplace culture. This study contributes new insights into …

An Empirical Analysis Of The Financial Performance Of Servant Leadership Firms, Brett Cotten, Douglas Schneider, Danielle Navarrete

Servant Leadership: Theory & Practice

Prior research has found servant leadership to be positively associated with beneficial outcomes, including employee satisfaction, employee engagement, and employee commitment. Servant leadership theory suggests that these outcomes should translate into better financial performance. However, little research has examined the relationship between servant leadership and firm financial performance. To address this issue, we examine a number of profitability and efficiency ratios of servant leadership firms, comparing them to those of their non-servant leadership peers. We find that firms in our servant leadership sample tend to be more profitable and operate more efficiently than their non-servant leadership peers.

Alignment Of Servant Leadership Dimensions With Desirable Job Characteristics Drives Team Performance, Noah T. Currie

Servant Leadership: Theory & Practice

Organizations creating cultures of servant leadership continue to experience immense success in the business world and the nonprofit sector despite an ongoing lack of clarity of the concept. The aim of this paper is twofold, first to provide clarity by proposing an improvement to the definition offered by Laub (1999; 2004) and second to provide a conceptual model describing how servant leadership, mediated by intrinsic motivation as described by the Job Characteristics Model (Hackman & Oldham, 1980) and perceived organizational support, is positively related to team performance. Relating servant leadership to motivation, perceived organizational support and team performance provides leadership …

From Philosophy To Performance: Empirical And Practical Applications Of Servant Leadership, Kevin Hurt

Servant Leadership: Theory & Practice

No abstract provided.

Bridging Economic Growth And Literacy: Mediation–Moderation Pathways Linking Agriculture, Environment, And Poverty Reduction Across Asian Economies, Muhammad Abubakar, Wasim Abbas Shaheen, Umair Umer

Business Review

In the framework of reducing poverty, this study explores the numerous connections between economic, environmental, and agricultural aspects, paying particular attention to the moderating role of literacy. The Study aims to assess how agricultural employment, arable land, forest area, fertilizer usage, and ecological resources shape poverty outcomes in Asia. Utilizing panel data from 46 nations between 2000 to 2023, sourced from the World Development Indicators, the analysis applies advanced econometrics such as FMOLS and DOLS, alongside a panel co-integration framework validated through panel unit root and cointegration tests. Results indicate that agricultural employment significantly reduces poverty, arable land has mixed …

Voices Of Resilience: Black Women’S Navigation To Executive Leadership Roles In Corporate America - A Narrative Inquiry, Sylvia Blackmon-Roberts

PhD in Organizational Leadership

Black women remain markedly underrepresented in the C-suite, despite their growing educational attainment and presence in the workforce. This narrative inquiry examined the lived experiences of five Black women executives to illuminate how they interpreted and navigated the realities of leadership within corporate environments. Guided by Clandinin and Connelly’s (2000) three-dimensional framework, the study explored how temporality, sociality, and place shaped their leadership identities and strategies. Participants described early life influences, organizational dynamics, and identity-based challenges that shaped their trajectories, revealing how they confronted exclusion, navigated scrutiny, and cultivated resilience through faith, preparation, community, and strategic competence. Cross-case analysis identified …

The Effect Of Moral Potency On Employee Fraud Motive In Organizations, John Kopalchick Iii

PhD in Organizational Leadership

This study examined the drivers of employee fraud behavior. The theory of planned behavior served as the foundation for understanding how moral potency related to employee fraud motive. A sample of 102 auditors and audit-related professionals completed a survey on fraudsters’ behavioral traits. Using quantitative, nonexperimental methods, this study employed correlational and predictive statistical tests to examine the relationship between moral potency and employee fraud motive. Results showed no significant relationship between moral potency and employee fraud motive. The study filled a gap by applying quantitative methods, specifically the employee fraud motive scale, to understand employee fraud behavior in a …

Impending-Exit Period And Employee Performance: Rethinking Human Capital Disruption, Yea Hee Ko, Charlie O. Trevor

Research Collection Lee Kong Chian School Of Business

The well-established disruptive effects of employee turnover on firms have typically been attributed to post-exit dynamics, such as losses of human and social capital. Little is known, however, about leavers’ pre-exit job performance, which, if declining in sufficient magnitude as separation nears, may drive some of this disruption. Drawing on career concerns research, we argue that impending exit weakens incentives to improve future career prospects at the firm, thereby resulting in reduced performance. Our analysis reveals strikingly large negative relationships, as job performance during the impending-exit period declines by 53.9% and 79.8% across two performance measures. Additionally, we predict and …

The Robin Hood Effect In Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications, Jason D. Lin, Anat Keinan, Hannah H. Chang, Donald R. Lehmann

Research Collection Lee Kong Chian School Of Business

Consumer transgressions against firms involve moral violations in which consumers take advantage of loopholes in companies’ return and satisfaction-guaranteed policies or the lack of strict enforcement against password sharing, piracy, shoplifting, wardrobing, coupon stacking, promotion abuse, and fraud. Drawing on the timeless tale of Robin Hood, the legendary outlaw who stands up against injustice, the authors demonstrate that consumers use a Robin Hood justification to legitimize their transgressions against firms. Building on moral foundations theory, this research demonstrates that political ideology impacts consumers’ transgression behavior and the perceived morality of these practices. Six studies show that under certain conditions in …