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Articles 631 - 660 of 29189
Full-Text Articles in Entire DC Network
Designing Digital Marketing Through Generative Ai For Koperasi Merah Putih Urban, Alfonsius Alfonsius, Daniel Cassa Augustinus, Ricky Banke
Designing Digital Marketing Through Generative Ai For Koperasi Merah Putih Urban, Alfonsius Alfonsius, Daniel Cassa Augustinus, Ricky Banke
International Conference on Business and Management Research (ICBMR)
This qualitative study examines the potential of Generative Artificial Intelligence (GenAI) to strengthen digital marketing strategies for urban cooperatives, focusing on Koperasi Merah Putih Urban in Medan, Indonesia. Despite cooperatives playing a crucial role in promoting inclusive economic growth, many remain dependent on offline promotion, facing challenges of visibility, uneven member engagement, and lack of sustainable governance structures. Using a juridical-empirical case study approach, data were collected through semi-structured interviews with cooperative officials and MSME actors, observation of cooperative communities, and analysis of legal and policy documents. Thematic analysis revealed three key issues: limited visibility due to inconsistent branding, unequal …
Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio
Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio
International Conference on Business and Management Research (ICBMR)
This study proposes an investigation on the antecedents of medical tourism destination preference among Indonesian patients, with a specific focus on the novel moderating role of Artificial Intelligence (AI) chatbots. Driven by a significant financial drain from outbound medical travel, this study aims to understand the key factors that influence Indonesian patients to seek care abroad. The proposed conceptual framework posits that medical tourism destination preference is positively predicted by medical technology advancement, service quality, price transparency, and geographical accessibility. Patient experience quality is also hypothesized to mediate these relationships, serving as a critical psychological bridge. The most innovative aspect …
Unraveling The Evolution Of Customer Perspectives In Ride-Hailing And Ridesharing: A Bibliometric Analysis, Arga Hananto, Rhenald Kasali Ph.D, Sri Rahayu Hijrah Hati Ph.D
Unraveling The Evolution Of Customer Perspectives In Ride-Hailing And Ridesharing: A Bibliometric Analysis, Arga Hananto, Rhenald Kasali Ph.D, Sri Rahayu Hijrah Hati Ph.D
International Conference on Business and Management Research (ICBMR)
Ride-sourcing services (i.e., ride-hailing and ridesharing)—represent one of the fastest-growing segments of the sharing economy. Although their success fundamentally depends on customer engagement, scholarly reviews have often focused more on operational and technical developments than on customer behavior, satisfaction, and loyalty. This study examines the evolution of ride-sourcing research during the COVID and post-COVID period (2020–2025) through a bibliometric and content analysis of 297 journal articles retrieved from Scopus. While earlier reviews often emphasized operational and technological aspects, this analysis focuses on customer-centered perspectives such as adoption, satisfaction, loyalty, and attitudes.
The findings show a substantial increase in research output …
Academic Freedom In Graduate Student Union Collective Bargaining Agreements, Madeline Rowe
Academic Freedom In Graduate Student Union Collective Bargaining Agreements, Madeline Rowe
Journal of Collective Bargaining in the Academy
Graduate student unionization has rapidly increased over the last decade, with almost 40% of graduate student employees unionized by 2024. Yet, little is known about how these contracts address graduate students’ academic freedom – an often-ambiguous area due to graduate students’ dual roles on campus as both employees and students. Using textual analysis of thirteen collective bargaining agreements, this study examines how graduate student collective bargaining agreements include and address matters of academic freedom and the implications this may have on graduate students’ roles on campus and in the greater campus hierarchy. Results reveal that graduate student collective bargaining agreements …
One Faculty, One Mission: A Unified Faculty Model For California Community Colleges, Debbie Klein
One Faculty, One Mission: A Unified Faculty Model For California Community Colleges, Debbie Klein
Journal of Collective Bargaining in the Academy
This article advances a unified, non-tiered faculty model as essential to fulfilling the mission of the California Community Colleges (CCC) system. Although the system is charged with realizing open access and educational equity, nearly 70% of faculty serve in part-time or contingent roles—often without proportional compensation, institutional stability, or meaningful participation in governance. Drawing on research demonstrating that faculty working conditions shape student learning conditions, the article argues that structural employment inequities undermine the system’s democratic promise. Situating the proposal within national “One Faculty” efforts and recent legislative attention to pay parity in California, it demonstrates that reform is both …
Por Qué Las Personas Hacen (Y No Hacen) Donaciones, Sebastian Dorantes
Por Qué Las Personas Hacen (Y No Hacen) Donaciones, Sebastian Dorantes
Journal of Nonprofit Innovation
La filantropía es una práctica mundial formada por la cultura, los ingresos y las normas sociales. Su escala es considerable y puede ser medible a través de datos e informes. En los Estados Unidos, las donaciones benéficas alcanzaron $592,500 millones de dólares en 2024, la cifra más alta registrada. Las personas contribuyeron con aproximadamente $392,000 millones de dólares de esa cantidad, o aproximadamente dos terceras partes del total de las donaciones. A nivel mundial, la generosidad sigue siendo muy común. Países como Estados Unidos, Myanmar y Nueva Zelanda figuran consistentemente como los más caritativos, con grandes porcentajes de personas que …
Why People Do (And Don’T) Give, Sebastian Dorantes, Erica Jensen, Isabelle Stoddard, Faith Manchester
Why People Do (And Don’T) Give, Sebastian Dorantes, Erica Jensen, Isabelle Stoddard, Faith Manchester
Journal of Nonprofit Innovation
Philanthropy is a global practice shaped by culture, income, and social norms. Overall giving remains high, but participation is becoming more concentrated. This raises key questions about who gives, why they give, and why others choose not to. Ultimately, the relationship between donors and nonprofit organizations can have a significant impact on philanthropic behavior. It is essential for nonprofits to consider what motivates a person to donate in order to create a point of connection between the donors and the organizations.
Academic Summaries - Philanthropy, Erica Jensen, Sebastian Dorantes, Faith Manchester, Isabelle Stoddard
Academic Summaries - Philanthropy, Erica Jensen, Sebastian Dorantes, Faith Manchester, Isabelle Stoddard
Journal of Nonprofit Innovation
No abstract provided.
Philanthropy - Joni Full Issue April 2026, Angie Holzer, Erica Jensen
Philanthropy - Joni Full Issue April 2026, Angie Holzer, Erica Jensen
Journal of Nonprofit Innovation
No abstract provided.
Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee
Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee
Global Sport Business Journal
This case study examines the lightning strike that killed a player during a university intramural softball game, emphasizing the importance of understanding legal responsibilities in sport and recreation settings. The incident occurred after visible lightning was observed yet play continued due to the absence of a formal severe-weather policy and uncertainty among student officials and administrators. Although industry standards for lightning safety were widely available, the lack of clear institutional guidance contributed to delayed decision-making and confusion at a critical moment.
This case study is important to students because it demonstrates how legal concepts discussed in class can have real, …
The Missing Step To Equality: Feminist Readings Of The Broken Rung, Putri Rizky, Muhammad Irfan Syaebani, Rofikoh Rokhim
The Missing Step To Equality: Feminist Readings Of The Broken Rung, Putri Rizky, Muhammad Irfan Syaebani, Rofikoh Rokhim
International Conference on Business and Management Research (ICBMR)
Women’s underrepresentation in leadership remains a persistent global challenge, often analyzed through the metaphor of the glass ceiling. While this concept highlights barriers at the top of organizational hierarchies, it fails to capture the earlier and more foundational obstacle of the broken rung: women’s disproportionate exclusion from their first promotion into managerial positions. This research employs a desk analysis to examine the causes, mechanisms, and implications of the broken rung within the Indonesian context, linking it to three theoretical frameworks: liberal feminism, symbolic violence, and intersectionality.
The study finds that from a liberal feminist perspective, the broken rung …
From Leadership To Satisfaction: Examining Work-Family Conflict And Media Richness Among Nurses In Central Java, Athfal Sabilal Ahmad, Mone Stepanus Andrias
From Leadership To Satisfaction: Examining Work-Family Conflict And Media Richness Among Nurses In Central Java, Athfal Sabilal Ahmad, Mone Stepanus Andrias
International Conference on Business and Management Research (ICBMR)
This study investigates the influence of ethical leadership (EL) on job satisfaction (JS) among nurses, with a particular focus on the mediating effects of work–family conflict (WFC) and media richness (MR). Drawing upon Leadership Theory and Social Exchange Theory, the study integrates organization behavior and communication perspectives. Data were collected from 334 nurses working in two private hospitals at Central Java, Indonesia, using standardized Likert-scale questionnaires. The data then analyzed through covariance-based structural equation modeling (CB-SEM) with SmartPLS 4.
The results demonstrate that EL has a significant direct effect on JS and strongly influences MR, which in turn positively influences …
When Work Becomes Decent: Linking Decent Work To Turnover Intention Through Direct And Indirect Pathways In Indonesia’S Blue-Collar Sector, Dewi Setiani, Elok Savitri Pusparini
When Work Becomes Decent: Linking Decent Work To Turnover Intention Through Direct And Indirect Pathways In Indonesia’S Blue-Collar Sector, Dewi Setiani, Elok Savitri Pusparini
International Conference on Business and Management Research (ICBMR)
High turnover remains a persistent challenge in labor-intensive industries, particularly among blue- collar workers in developing countries. This study investigates the role of Decent Work in reducing Turnover Intention through the mediating effect of Job Satisfaction, focusing on employees in the false eyelash manufacturing sector in Central Java, Indonesia. Guided by the Psychology of Working Theory (PWT), Self-Determination Theory (SDT), and the Job Demands–Resources (JD-R) framework, the study aims to provide theoretical and practical insights into employee retention strategies.
Data were collected through a survey of 578 production employees across five major eyelash manufacturing companies. Covariance-based structural equation modeling (CB-SEM) …
Does Pay Really Matter? How Financial Compensation Affects Turnover Intention Through Supervisor Support, Career Adaptability, And Flexible Work Policies (A Case Study Of Greater Jakarta-Indonesia’S Food & Beverage Industry), Sudarmono Sudarmono, Margono Setiawan, Dodi Wirawan Irawanto, Ainur Rofiq
Does Pay Really Matter? How Financial Compensation Affects Turnover Intention Through Supervisor Support, Career Adaptability, And Flexible Work Policies (A Case Study Of Greater Jakarta-Indonesia’S Food & Beverage Industry), Sudarmono Sudarmono, Margono Setiawan, Dodi Wirawan Irawanto, Ainur Rofiq
International Conference on Business and Management Research (ICBMR)
This study investigates the mechanism through which financial compensation influences turnover intention within Indonesia's Fast-Moving Consumer Goods (FMCG) sector, with a specific focus on the potential mediating roles of supervisor support, career adaptability, and flexible work arrangements. A quantitative methodology was employed, utilizing a structured questionnaire administered to a random sample of 271 staff-level employees from FMCG companies operating in the Greater Jakarta (Jabodetabek) region. The collected data were analyzed using Structural Equation Modeling (SEM) with partial least squares (PLS) to test the proposed hypotheses. The results demonstrate that financial compensation exerts a significant negative effect on turnover intention. Furthermore, …
Organizational Justice And Perceived Organizational Support As Predictors Of Readiness For Change: The Mediating Role Of Psychological Capital Among Correctional Center Clients In Jakarta, Agam Ramadika, Budi Widjaja Soetjipto
Organizational Justice And Perceived Organizational Support As Predictors Of Readiness For Change: The Mediating Role Of Psychological Capital Among Correctional Center Clients In Jakarta, Agam Ramadika, Budi Widjaja Soetjipto
International Conference on Business and Management Research (ICBMR)
Reintegration of correctional clients requires both access to formal employment and psychological readiness to adapt to change. Organizational Justice and Perceived Organizational Support are key factors that may strengthen Readiness for Change through the role of Psychological Capital. A quantitative design with purposive sampling was applied to 243 correctional clients on parole and employed in the formal sector in Jakarta. Data were gathered through structured questionnaires and analyzed using SmartPLS, including reliability, validity, and structural model testing. Organizational Justice significantly influenced Psychological Capital (β = 0.537) and Readiness for Change (β = 0.328). Perceived Organizational Support also showed positive effects …
Fostering A Safety Culture Through Awareness, Leadership, And Reward Punishment In Mining, Rogit Billy Daichi Billy, Ali Imron Imron
Fostering A Safety Culture Through Awareness, Leadership, And Reward Punishment In Mining, Rogit Billy Daichi Billy, Ali Imron Imron
International Conference on Business and Management Research (ICBMR)
In mining companies take various preventive measures to prevent accidents and incidents. The number of mining accidents in Indonesia is relatively high, which is said to be due to inadequate monitoring and assessment of mines. The phenomenon that accidents still occur in companies with a high safety culture can be caused by several complex, interrelated factors. There are only a few studies on the correlation between safety culture and people safety awareness, safety leadership, and reward-punishment, and 140 employee miners from mining companies using a non-probability sampling method in this cross-sectional study. This research is a quantitative approach that uses …
From Traits To Behavior: How Psychological Characteristics And Financial Socialization Affect Personal Financial Management Among Indonesia’S Young Professionals, Cening Cantya Amaranggana, Muthia Pramesti
From Traits To Behavior: How Psychological Characteristics And Financial Socialization Affect Personal Financial Management Among Indonesia’S Young Professionals, Cening Cantya Amaranggana, Muthia Pramesti
International Conference on Business and Management Research (ICBMR)
This This study investigates the influence of psychological characteristics and financial socialization on personal financial management behavior (PFMB) among young professionals in Indonesia, with financial literacy as a mediating variable. The psychological characteristics include attitude toward money, financial self-efficacy, and financial risk tolerance. Financial socialization is measured through parental direct teaching and exposure to peers and media. Data were collected from 209 respondents using a structured online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The results show that all three psychological characteristics and both financial socialization variables significantly influence PFMB. Financial literacy mediates …
Cash Holding As A Mediating Variable In Economic Uncertainty And Corporate Leverage, Vina Christina Nugroho
Cash Holding As A Mediating Variable In Economic Uncertainty And Corporate Leverage, Vina Christina Nugroho
International Conference on Business and Management Research (ICBMR)
This study explores how economic policy uncertainty (EPU) affects corporate leverage, with a focus on the role of cash holdings as a mediating variable. Using panel data from 3,947 non-financial firms in China between 2014 and 2023, the analysis applies fixed-effect regressions to examine this relationship. The results show that higher EPU significantly reduces corporate leverage, and firms with greater cash reserves tend to hold less debt. Further analysis reveals that this effect varies by investment intensity. High-investment firms reduce both cash and leverage under uncertainty, while low-investment firms increase cash reserves before lowering debt.This research offers insights into how …
From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson
From Awareness To Action: Exploring The Behavioral Gap In Green Computing Among Surveyed University Students In Tanzania, Victor G. Wilson
Business Management Review
As digital technologies become increasingly embedded in higher education, promoting environmentally responsible computing practices has become an important sustainability and management concern. This study applies the Norm Activation Model (NAM) to examine green computing behavior among university students in Tanzania. Drawing on responses from 868 students across science, education, and business programs, the study investigates how Awareness of Consequences, Ascription of Responsibility, and Personal Norms influence green computing behaviors. Hierarchical regression analysis was used to assess both the explanatory power of the NAM variables and the selective moderating roles of gender and academic program. Findings reveal that both awareness and …
Motivation, Tourists’ Activity-Based Engagement And Place Attachment: An Exploratory Study Of Religious Attractions In Less Prominent Religious Destinations, Po Man Tse, Yan Pui Crystal Lee, Sau Ying Pamela Ho, Shun Mun Helen Wong, Chi Lok Andy Tai
Motivation, Tourists’ Activity-Based Engagement And Place Attachment: An Exploratory Study Of Religious Attractions In Less Prominent Religious Destinations, Po Man Tse, Yan Pui Crystal Lee, Sau Ying Pamela Ho, Shun Mun Helen Wong, Chi Lok Andy Tai
International Journal of Religious Tourism and Pilgrimage
This study explores the relationship between tourist motivation and tourist activity-based engagement, considering the mediating effect of place attachment in the visitation of religious attractions in less prominent religious destinations. A quantitative approach was applied, with 319 questionnaires distributed at Hong Kong’s two most popular religious sites: Sik Sik Yuen Wong Tai Sin Temple and the Big Buddha. The analysis showed that place attachment is an important mediator between tourist motivation and engagement. In the Sik Sik Yuen Wong Tai Sin Temple case, the mediator counteracts the negative direct effect between tourist motivation and immersed involvement. A full mediating effect …
Sacred Or Sold? A Systems Approach To Balancing Spirituality And Commercialisation In Faith-Based Tourism, Tadeja Jere Jakulin, Dane Munro
Sacred Or Sold? A Systems Approach To Balancing Spirituality And Commercialisation In Faith-Based Tourism, Tadeja Jere Jakulin, Dane Munro
International Journal of Religious Tourism and Pilgrimage
This paper examines the complexity of pilgrimage tourism, with its interdependencies among sacredness, spirituality, and commercialisation at faith-based tourism destinations. We use a Systems Approach to move beyond linear thinking that positions spirituality and commerce as inherently oppositional forces, arguing that pilgrimage destinations function as complex adaptive systems in which spiritual, commercial, and educational objectives interact dynamically. We build Causal Loop Diagrams (CLDs) formed from autoethnographic observation and stakeholder discussions. We present and compare four pilgrimage sites: Lourdes (France), Brezje (Slovenia), Malta, and Istanbul’s Hagia Sophia (Türkiye). The CLD models reveal the dynamics of the pilgrimage sites, the interdependencies, and …
Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova
Horizontal Collaboration Practices And Operational Performance Of Smallholder Farmer Groups In Horticultural Supply Chain, Herieth J. Rogath, Juma James Masele, Gerald Magova
Business Management Review
Collaboration has increasingly been recognized as a strategic approach for enhancing performance. However, limited attention has been given to the relationship between horizontal collaboration practices and the operational performance of horticultural smallholder farmer groups in downstream supply chains. This study examined this relationship through the lens of Social Exchange Theory. Data were collected using self-administered questionnaires from 195 smallholder horticultural farmer groups across the southern highlands of Tanzania, including Mbeya, Iringa, Njombe, and Songwe regions. Analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that all collaboration practices improve operational performance; resource …
Gender Dynamics In Upward Influence: Career Outcomes And Organizational Implications, Carrie Berg Ed.D.
Gender Dynamics In Upward Influence: Career Outcomes And Organizational Implications, Carrie Berg Ed.D.
Journal of Nonprofit Innovation
This study explores gender-based differences in the perceptions and outcomes of upward influence strategies within nonprofit organizations. Using qualitative thematic analysis grounded in Social Role Theory and Impression Management Theory, this research draws from structured questionnaires and semi-structured interviews with 37 professionals across diverse nonprofit sectors. Findings reveal that men’s influence efforts are more frequently perceived as credible and authoritative, while similar strategies used by women are often subjected to increased scrutiny and bias. Key themes include gendered influence styles, differential recognition and credibility, mental and emotional labor, organizational gatekeeping, leadership receptivity, and informal networks. The study contributes to understanding …
What Makes Leaders In Human Services Effective? A Pilot Study Linking Systems Thinking, Perspective-Taking, And Leadership Success, Ryan Witterschein
What Makes Leaders In Human Services Effective? A Pilot Study Linking Systems Thinking, Perspective-Taking, And Leadership Success, Ryan Witterschein
Journal of Nonprofit Innovation
Leadership effectiveness is a persistent challenge in human services nonprofits, where organizations serving individuals with disabilities and complex needs have grown dramatically but lack validated tools for assessing the cognitive competencies that distinguish effective leaders. This quantitative pilot study introduces the ABA Leadership Assessment Tool version 2.0 (ABLA 2.0), a 48-item instrument integrating transformational and transactional leadership frameworks with three constructs from Relational Frame Theory—perspective-taking, temporal reasoning, and systems thinking. Eight Board Certified Behavior Analysts in organizational leadership roles completed the assessment, yielding 100% completion and strong preliminary reliability across all subscales (α = .71–.94). Leaders who demonstrated stronger cognitive …
Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie
Separating Access Legitimacy From Utilization Analytics: A Two-Layer Evaluation Model For Philanthropy And Development, Stephanie Zabriskie
Journal of Nonprofit Innovation
This article introduces a two-layer evaluation model for philanthropic and development decision-making in access-based interventions. The first layer treats Access as Outcome (AAO) as a recognized outcome when essential goods, services or resources are delivered through a viable delivery pathway, without requiring post-access utilization or compliance to validate legitimacy. The second layer evaluates post-access variation through System Coherence Conditions (SCC), defined as internal alignment across governance and decision-making, distribution and logistics, social accountability and norms, and scarcity management and continuity, which explain differences in utilization, continuity, and downstream effects as signals of system coherence rather than as retroactive worthiness thresholds. …
The House Capstone Project, Josh Delange
The House Capstone Project, Josh Delange
Celebrating Scholarship and Creativity Day (2018-)
Capstone project on The House
Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner
Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner
Honors Theses
The focus of this review is to explore four different cultural views on work-life balance (WLB) and work-family conflict (WFC). The terms WLB and WFC have become increasingly popular in the business world as people struggle to separate their home life and work life due to technology blurring the lines and women becoming an equal force in the workplace. When individuals experience high levels of WFC or do not have stable WLB, well-being is often negatively affected and work performance declines. This review explores literature on WLB and WFC in Japan, Mexico, Sweden, and the United States to make connections …
Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman
Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman
Honors Theses
This study examines the influence of personality typing (as outlined by the International Personality Item Pool test structure) on travel decision-making as it relates to marketing matrix strategies. Understanding the relationship between personality type and travel is crucial, as individuals will have different need hierarchies and place decision-making factors on different levels of priority. This study uses the theoretical frameworks of Clifford Geertz and Michael Pacanowsky (Cultural Approach to Organizational Communication) and Judee Burgoon (Expectancy Violations Theory) to inform, direct, and explain the results of the completed research. A total of 261 participants were asked to take a survey outlining …
Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Journal of Applied Sport Management
This study examines the potential of utilizing sport simulation games in promoting real-world sport consumption. Drawing on diversification theory, we examine whether psychological experiences (arousal, belonging, achievement) in simulated sport play leads to sport enjoyment and subsequently increases sport consumption intentions (participating, spectating, media viewing); passion-type (harmonious vs. obsessive) is set as a boundary condition based on the dualistic model of passion. Using online survey data from 431 US/Canadian adults who regularly play sport simulation games, multi-group SEM was conducted. In harmonious group, arousal and belonging were positively linked to all three intention-types through sport enjoyment, supporting a positive relation …
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Journal of Applied Sport Management
Recent changes in intercollegiate athletics have significantly impacted the economics of college football. Heightened competition and increased operational costs have necessitated greater revenue generation through ticket sales, as ticket sales contribute a significant amount of revenue to college athletic department’s budgets. Therefore, this study utilizes self-determination theory to investigate factors influencing football season ticket holders’ intentions to renew. Employing a survey of 6,777 season ticket holders from 11 schools competing in an NCAA Division I Power 4 conference, the study identifies significant predictors of renewal intentions based on intrinsic (Team Direction, Game Day Experience, and Sense of Being Valued) and …