Digital Commons Network^™

Effect Of The Development Of Social Networks On Expansion Of Social Entrepreneurship: Moderating Role Of Digital Technology Infrastructure And Social Norms, Mahdi Maskani, Reza Mohammadkazemi, Fargol Saberi Qomi

AMTP Proceedings 2025

In today's era, social networks, which are an effective tool in promoting ideas and innovations, have met with global acceptance and popularity. The communication that is formed between people in society through them can be the basis for ideas and opportunities for social entrepreneurship and voluntary social activities, and it is expected that this global platform will be the basis for the expansion of social entrepreneurship. The study aimed to examine the effect of the development of social networks on the expansion of social entrepreneurship by explaining the moderating role of digital technology infrastructure and social norms. The findings revealed …

Personalized Persuasion In The Digital Age: A Data-Driven Approach To Effective Communication, Annye Braca

Doctoral

This thesis investigates the potential of Machine Learning (ML) to personalize persuasive marketing messages. It explores the identification of individuals receptive to specific persuasion techniques based on their psychometric profiles. By developing ML models that incorporate these profiles, the thesis aims to predict the impact of tailored messages and improve the effectiveness of marketing communication.

Identity-Based Autonomy And Its Impact On Connections With Identity-Linked Products And Brands, Keri L. Kettle, Carter Morgan, Americus Reed Ii

School of Marketing and Innovation Faculty Publications

We introduce a new characteristic of identity into the identity-based consumer behavior literature called identity-based autonomy: the autonomy (i.e., freedom from others' influence) versus heteronomy (i.e., real or perceived external influence) that people feel when enacting an identity. This new dimension thus captures how consumers enact a salient identity in an identity-relevant context. We create a new measure of identity-based autonomy to capture how this dimension varies across identities. We show that autonomous identities foster a greater sense of control over when, where, and how one uses identity-linked products. As a result, we demonstrate that people feel stronger connections …

Unlocking Human-Robot Dynamics In Restaurants: Exploring The Mechanisms Underlying The Impacts Of Service Robots’ Social Cues On Restaurant Customer Behaviors, Yusi Cheng

Graduate Thesis and Dissertation post-2024

The rise of service robots (SRs) is reshaping service delivery, particularly in the dining sector where guiding and delivering robots are increasingly prevalent. However, understanding how customers interact with SRs and respond to their social cues in the dining environment remains unclear and fragmented. This dissertation aims to bridge this gap by comprehensively understanding the social cues of SRs and their influences on customer behaviors. Specifically, the objectives are to (1) understand prominent social cues and customer responses; (2) identify key SR-related social cues; (3) explore customer-SR interaction outcomes; (4) explain why certain social cues elicit particular customer responses; (5) …

Leadership Perceptions Of Employee Identity: How Leaders Facilitate An Inclusive Environment, Arian Sullivan

Dissertations and Theses @ UNI

Workers spend one-third of their lives at work. Therefore, they deserve to work for organizations that focus on equity and inclusion. Despite laws that aim to protect employees, workers still experience discrimination. This thesis explores how leaders perceive their role in fostering an inclusive culture that encourages employees to bring forward workplace concerns. Through qualitative interviews with locally recognized leaders, this study examines how inclusion is understood and enacted in leadership practices. While participants largely demonstrated inclusive leadership values such as shared perspectives, worker empowerment, and collaboration, I found that participants spoke of their employees in terms of personality traits …

An Agent-Based Computational Finance Simulation Model To Study Market Efficiency, Wei Feng, Keng Siau, Wee-Yeap Lau, Lim-Thye Goh, Haonan Chen

Research Collection School Of Computing and Information Systems

The advancement of computational modeling, data systems, and digital infrastructure has enabled the rise of agent-based computational finance (ACF). This study models interactions among heterogeneous investors. By embedding behavioral logics such as environmental, social, and governance (ESG) preferences and volatility thresholds, the model captures microstructural dynamics under different trading rules. Using ACF, the authors compare transaction plus 0 day (T+0) to transaction plus 1 day (T+1). Results show that T+0 improves price discovery, deepens liquidity, and reduces transaction costs. From a computational perspective, this research contributes to ACF by showing how policy logic and investor heterogeneity can be encoded and …

Corruption Perception, Institutional Quality And Stock Prices: Evidence From The Egyptian Capital Market, Rasha Elbolok, Gina Eltabei, Dina Hassouna

Business Administration

This study examines the impact of institutional quality and corruption perception on stock prices in the Egyptian capital market, with a focus on the post-revolution period from to . Using the Generalized Method of Moments (GMM) methodology, this study provides empirical evidence on the significant role of macro-political factors and firm-specific variables in shaping stock market dynamics. The findings reveal that institutional quality, characterized by governance efficiency, regulatory frameworks, and the rule of law, positively correlates with stock prices. Similarly, enhanced corruption perception control significantly boosts investor confidence, leading to increased market valuations. Firm-level factors such as Tobin’s Q and …

Assessing The Role Of Leadership In Shaping Digital Transformation Capabilities In Uae Governance, Arif Alshamsi, Maytha Al Ali, Noura Metawa

All Works

The present study aims to investigate the impact of leadership on digital transformation in the UAE government, using a Knowledge, Attitude, and Practice (KAP) analytical framework. This study examines the effect of leaders’ familiarity with digital technologies, their attitudes towards innovation, and their practical tactics for execution on the process of digitalizing government services. Employing a mixed-methods methodology, this research uses surveys and interviews to gather data from influential policymakers while also conducting a comprehensive examination of case studies on digital projects. The findings suggest that considerable knowledge and favorable attitudes towards digital transformation exist. However, implementing digital transformation methods …

การบริหารจัดการงานบำรุงรักษาอัจฉริยะสำหรับโรงงานอุตสาหกรรมระบบอัตโนมัติโดยใช้กระบวนการการค้นหาในปริภูมิสถานะ (กรณีศึกษา โรงงานผลิตสายไฟ), ณัฐวรรณ ทองแต้ม

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้มีวัตถุประสงค์เพื่อพัฒนาต้นแบบระบบการบริหารจัดการงานบำรุงรักษาอัจฉริยะ (Intelligent Maintenance System:IMS) สำหรับโรงงานอุตสาหกรรมระบบอัตโนมัติ โดยประยุกต์กระบวนการค้นหาในปริภูมิสถานะ (State Space Search) เพื่อเพิ่มประสิทธิภาพการวางแผนบำรุงรักษา งานวิจัยใช้กรณีศึกษาจากโรงงานผลิตสายไฟฟ้าในประเทศไทย ซึ่งมีเครื่องจักรอัตโนมัติมากกว่า 20 เครื่องและอะไหล่มากกว่า 3,000 รายการต่อเครื่องจักร ระเบียบวิธีวิจัยใช้แนวทางแบบผสมผสาน (Mixed-method) ด้วยการสัมภาษณ์เชิงลึกและการสำรวจเชิงปริมาณเพื่อศึกษาปัจจัยที่มีผลต่อการยอมรับระบบการบริหารจัดการงานบำรุงรักษาอัจฉริยะตามกรอบแนวคิดแบบจำลองการยอมรับเทคโนโลยี (Technology Acceptance Model: TAM) และการประเมินความเป็นไปได้ทางธุรกิจด้วยกรอบ (Business Model Canvas:BMC) พร้อมทั้งพัฒนาโปรแกรมต้นแบบด้วยภาษา Python เพื่อจำลองการวางแผนการบำรุงรักษาอัจฉริยะด้วยการทดสอบทั้งอัลกอริทึมการค้นหาแบบไม่รู้ข้อมูล (Uninformed Search) และแบบรู้ข้อมูล (Informed Search) เพื่อเปรียบเทียบประสิทธิภาพในการค้นหา ผลการวิจัยพบว่าการประยุกต์ใช้การค้นหาในปริภูมิสถานะสามารถระบุช่วงเวลาบำรุงรักษาที่เหมาะสม โดยพิจารณาจากต้นทุนการบำรุงรักษา อายุคงเหลือของอะไหล่ และค่าความเสี่ยง อีกทั้งระบบยังสามารถจำลองสถานการณ์บำรุงรักษาในเดือนที่กำหนด งบประมาณต่อเดือน ปรับเปลียนอายุการใช้งานคงเหลือของอะไหล่ รวมถึงจำลองการชำรุดของอะไหล่เพื่อให้การวางแผนบำรุงรักษามีประสิทธิภาพสูงกว่าวิธีการบำรุงรักษาตามรอบแบบเดิม ข้อเสนอจากการวิจัยชี้ให้เห็นถึงศักยภาพในการพัฒนาระบบการบริหารจัดการงานบำรุงรักษาอัจฉริยะเพื่อใช้งานเชิงพาณิชย์ และต่อยอดสู่กลุ่มอุตสาหกรรมอื่น ตลอดจนการพัฒนาอัลกอริทึมขั้นสูงเพิ่มเติมเพื่อเพิ่มความฉลาดของระบบให้สอดคล้องกับการเปลี่ยนแปลงของเทคโนโลยีและอุตสาหกรรมในอนาคต

ทัศนคติของคน Gen Y ที่มีต่อนโยบายและสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์, พลอยไพลิน พูลสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษานี้มีความสนใจที่จะศึกษาพฤติกรรมการรับรู้ของคนเจนเนอเรชั่นวายในเขตกรุงเทพมหานครที่มีต่อนโยบายการออมและสวัสดิการของผู้สูงอายุในยุคสังคมสูงวัยอย่างสมบูรณ์ เพื่อศึกษาระดับพฤติกรรมการรับรู้คนเจนเนอเรชั่นวายในเขตกรุงเทพมหานครที่มีต่อนโยบายการออม และสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ เปรียบเทียบความคิดเห็นของของคน Gen y ที่มีต่อนโยบายและสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ และศึกษาพฤติกรรมการรับรู้คนเจนเนอเรชั่นวายในเขตกรุงเทพมหานครที่มีต่อนโยบายการออม และสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ โดยการวิจัยเป็นชิงปริมาณแจกแบบสอบถามกับกลุ่มตัวอย่างจำนวน 384 คน วิเคราะห์ข้อมูลด้วยการหาความถี่ ค่าร้อยละ ค่าเฉลี่ย ค่าเบี่ยงเบนมาตรฐาน และวิเคราะห์โดยการทดสอบค่าที ค่าเอฟ และการวิเคราะห์ถดถอยพหุคูณเพื่อทดสอบสมมติฐาน ผลการศึกษาพบว่า ระดับทัศนคติ การคล้อยตามกลุ่มอ้างอิง การรับรู้ความสามารถในการควบคุมพฤติกรรม ความรู้ในการออมของคน Gen y และนโยบายและสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ อยู่ในระดับมาก ผลการเปรียบเทียบระดับความคิดเห็นของทัศนคติในการออมนโยบายและสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ของคนเจนเนอเรชั่นวายในเขตกรุงเทพมหานคร พบว่า เพศ อายุ อาชีพ ค่าใช้จ่ายหลัก ค่าใช้จ่ายต่อเดือน ความเพียงพอของรายรับ–รายจ่ายที่ต่างกัน มีความคิดเห็นแตกต่างกันที่ระดับนัยสำคัญ 0.05 นอกนั้นมีความคิดเห็นไม่แตกต่างกัน และในด้านทัศนคติ การรับรู้ความสามารถในการควบคุมพฤติกรรม และความรู้ในการออม มีผลต่อนโยบายและสวัสดิการของผู้สูงอายุในยุคสังคมผู้สูงอายุอย่างสมบูรณ์ ซึ่งจากผลการศึกษาอาจเป็นประโยชน์ต่อการกำหนดแนวทางพัฒนานโยบายด้านการออมและสวัสดิการผู้สูงอายุให้มีประสิทธิภาพมากยิ่งขึ้น และนำไปสู่การสร้างความมั่นคงทางเศรษฐกิจและคุณภาพชีวิตที่ยั่งยืนของสังคมไทยในอนาคต

The Effect Of Trading Volume From Different Investor Types On Trading Friction Anomaly Returns In Thailand: Evidence From Market Microstructure Data Of The Stock Exchange Of Thailand, Suparkit Assavanig

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study introduces a novel approach to understanding how trading volumes from individual, institutional, and foreign investors influence anomaly returns in Thailand's stock market. I integrate comprehensive analysis of seven trading friction anomalies with unique market microstructure data from the Stock Exchange of Thailand's database. This approach enables construction of long-short portfolio strategies, while accounting for the distinct trading behaviors of different investor groups during the period from 2011 to 2021.Remarkably, I discovered asymmetric effects where retail trading amplifies certain anomalies while reducing others, contradicting traditional noise trader theories. Furthermore, the integration of investor-type volume indicators with long-short anomaly strategies …

Environmental, Governance, And Bibliometric Research On Corporate Tax Avoidance, Harjot S. Mehmi

Theses and Dissertations (Comprehensive)

This dissertation is composed of a literature review and three essays positioned in the corporate tax avoidance (CTA) space. The literature review summarizes the relationship between CTA and environmental, social, and governance (ESG) factors. Although there are mixed findings within each of the E-S-G categories in the CTA literature, in general, better environmental circumstances are negatively associated with CTA, social performance displays an inverse relationship with CTA, and governance factors also display an inverse relationship with CTA. The first essay is an empirical archival investigation of the relationship between CTA and an environmental factor – the risk of environmental hazards …

Llms Enhance Emotional Expression While Maintaining Analytical Depth In News Writing, Samuel Mazzone, Jonah Harlan, Larry Zhiming Xu, Terence T. Ow

Management Faculty Research and Publications

As the impact of generative artificial intelligence (GenAI) becomes increasingly evident in automated journalism, leveraging its potential while mitigating the risks becomes a priority in research. To address this need, our study evaluated the performance of large language models (LLMs) in news writing. We tested 11 LLMs by having them rewrite headlines and content from articles published by Milwaukee Neighborhood News Service (NNS) between 2011 and 2023. The analysis and comparison of 3,623 human-written and 39,853 AI-adapted news pieces showed that different LLMs consistently enhanced emotional expression in headlines (Cohen’s d = .33) and in news content (Cohen’s d = …

The Moderating Role Of Investor Sentiment Regimes On The Impact Of Flow Types On Capital Structure Decisions (Evidence From Thailand), Shiva Sachaphimukh

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study analyzes how foreign and domestic capital flows influence the leverage of SET100 Thai non-financial firms, considering investor sentiment regimes and firm cyclicality (2013–2023). It contrasts fundamental foreign portfolio flows with speculative domestic trading turnover. Sentiment regimes powerfully amplify flow effects. Bullish domestic sentiment and high domestic turnover significantly increase leverage (sentiment-exploitation). Conversely, deteriorating sentiment and foreign outflows intensify debt reliance (stress-compensation). Domestic flows have stronger, more immediate leverage effects than foreign flows, revealing a behavioral asymmetry. Cyclical firms respond aggressively to domestic factors and sentiment, while non-cyclical firms prioritize foreign capital stability.The findings highlight the critical role of …

Salience, Trading Volume And 52-Week High Effects On Stock Returns: Evidence From Thai Stock Market, Tonnsaai Anantrechai

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the interaction between salience effects and the 52-week high phenomenon in the Thai stock market, with particular attention to the mediating role of trading volume. Using data from SET100 constituents spanning May 2005 to December 2024, we employ the salience measure developed by Bordalo et al. (2012) and Cosemans and Frehen (2021) to investigate whether stocks with salient payoffs exhibit different return patterns when approaching their 52-week highs. Following Lin (2024), we test whether abnormal trading volume amplifies these behavioral effects. Our findings reveal a notable discrepancy: while historical portfolio sorts show extreme return differentials between salience …

Inclusive-Classroom Simulation Using Immersive Vr Technology : A Training Tool For Classroom Management With Asd Students, Jakkarin Thepvong

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study developed and evaluated the Inclusive Classroom Simulation (ICS), an immersive virtual reality (IVR) tool designed to improve pre-service teachers’ self-efficacy and attitudes toward managing inclusive classrooms with students on the autism spectrum. Using mixed-methods approach, including expert interviews, prototype development, usability testing, and a pre-post VR intervention, the study engaged pre-service teachers in realistic classroom scenarios that replicated ASD-related disruptive behaviors. Findings indicate that high sense of agency enchances classroom-management, self-efficacy and attitudes toward inclusive practices. Qualitative results further support the tool’s authenticity, usability, and potential for skill transfer to real-world teaching. The research expands VR-based teacher training …

An Empirical Study Of Immersive Technology Using Desktop Augmented Reality Software For Primary School In Thailand, Orakarn Laoharutanun

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates learner engagement and reuse intention in immersive learning environments through the development and evaluation of a Desktop Augmented Reality (Desktop AR) application designed for primary school students in Thailand. Grounded in the 5E instructional model and the immersive engagement framework, the study identifies four key experiential factors—presence, embodiment, enjoyment, and novelty—that influence engagement and reuse intention in immersive learning. A multi-phase mixed-method design was employed. Phase I developed and tested a theoretical model using structural equation modelling with primary students aged 11 (Pratom6). Phase II involved designing a Desktop AR learning application, followed by expert validation of …

Cultural Relativism: Addressing Diversity And Expression Of Culture Through Dress, Robert L. Woods, Maureen Archer-Festa, Rachel Raskin, Alyssa Dana Dana Adomaitis

Publications and Research

As America becomes more diverse, so do postsecondary institutions. While they also reflect the world's political, social, and economic climate, institutions of higher learning continuously seek newer and inventive ways to include better culturally diverse students in their programs and campus life. Multicultural education is a set of educational strategies developed to teach students about diverse groups' histories, cultures, and contributions. Moreover, Multiculturalism has become a way of teaching that promotes inclusion, diversity, and democratic learning. If left unaddressed, however, it can breed biases that isolate students, manifest hate crimes, and increase a school's retention rates (Gruman, 2016). Having received …

Entrepreneur's Family Status, Strategy, Performance, Zdenka Cumano

Electronic Theses and Dissertations 2020 - Present

This research aims to illuminate the relationship between marital status and entrepreneurial performance among entrepreneurs, focusing on the implications for female entrepreneurs. While existing studies have predominantly examined gender-related challenges, such as disparities in access to financial and social capital, the role of marital status has received limited attention. Drawing on Becker’s seminal work (1965, 1974) on time allocation and human capital investment, this study argues that entrepreneurs face distinct risks and resource constraints compared to employees, who benefit from organizational risk-sharing and stable income. In contrast, entrepreneurs bear the full burden of market uncertainty and opportunity costs, making personal …

Women Leaders' Lived Experiences Of Bravery In Leadership, Michelle E. Bartlett

Educational Leadership & Workforce Development Faculty Publications

Purpose

The research aims to understand the stories of women leaders who have demonstrated bravery in leadership. By analyzing their lived experiences through storytelling and narratives, it seeks to shed light on the challenges and motivations behind their brave actions, contributing to a deeper understanding of bravery in leadership within gender and organizational contexts.

Design/methodology/approach

This study adopts a qualitative multiple case study approach, focusing on the autobiographical accounts of three women leaders to explore their experiences of bravery in leadership. Utilizing narrative analysis (NA), it is grounded in ethical leadership theory and narrative identity theory. The research method involves …

Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi

Educational Leadership & Workforce Development Faculty Publications

This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger …

Exploring The Impact Of Value Co-Creation Through Ai-Driven Chatbbots On Customer Repeat Purchases, Dooyoung Choi, Jaeha Lee

Educational Leadership & Workforce Development Faculty Publications

Drawing on the Stimulus-Organism-Response (S-O-R) framework, this study explores how perceived value co-creation during chatbot interactions influences customer repeat purchase intentions through cognitive, emotional, and social responses to chatbots. A survey of 220 participants revealed that perceived value co-creation significantly affected repeat purchase intentions, with cognitive evaluations, emotional reactions, and social value serving as key mediators. However, the direct effect of value co-creation on purchase intentions was not significant. The findings suggest that while value co-creation enhances consumer engagement, repeat purchases occur only when consumers experience positive cognitive, emotional, and social outcomes. Therefore, it is crucial for retailers to incorporate …

The Influence Of Shopping Context And Anthropocentric Bias On Consumer Preferences For Human And Ai Designers In Fashion, Dooyoung Choi, Ha Kyung Lee, Christina Soyoung Song, Ji Young Lee

Educational Leadership & Workforce Development Faculty Publications

This study explores how shopping contexts (hedonic vs. utilitarian) influence consumer preferences for AI- vs. human-designed fashion products. In Study 1, participants with hedonic motivations preferred human-designed items, while those with utilitarian motivations preferred AI-designed products, supporting the hypothesis that shopping context affects designer preferences. Study 2 further investigates the mediation of competence-warmth traits in designer preferences and the moderation of anthropocentric bias. It finds that hedonic shopping contexts increase the desire for warmth-related traits, leading to a preference for human designers, while utilitarian contexts favor competence-related traits and AI designs. Additionally, individuals with higher anthropocentric biases showed stronger preferences …

How Personalized Chatbots Win Customer Loyalty, Jaeha Lee, Dooyoung Choi

Educational Leadership & Workforce Development Faculty Publications

The study applies affordance theory to investigate how perceived personalization influences loyalty through cognitive, affective, and social drivers. Data was collected from 220 participants who watched a video of a chatbot interaction and then assessed their loyalty intentions. While all paths were significant between personalization and consumer’s willingness to stay, the effects of personalization on consumer’s willingness to recommend the retailers to others were slightly different. If companies aim to capitalize on word-of-mouth marketing, it will be better to prioritize cognitive and affective qualities of chatbot over social qualities, because the latter did not contribute significantly to word-of-mouth intentions about …

Towards Dynamic Learner State: Orchestrating Ai Agents And Workplace Performance Via The Model Context Protocol, Mohan Yang, Nolan Lovett, Belle Li, Zhen Hou

Educational Leadership & Workforce Development Faculty Publications

Current learning and development approaches often struggle to capture dynamic individual capabilities, particularly the skills they acquire informally every day on the job. This dynamic creates a significant gap between what traditional models think people know and their actual performance, leading to an incomplete and often outdated understanding of how ready the workforce truly is, which can hinder organizational adaptability in rapidly evolving environments. This paper proposes a novel dynamic learner-state ecosystem—an AI-driven solution designed to bridge this gap. Our approach leverages specialized AI agents, orchestrated via the Model Context Protocol (MCP), to continuously track and evolve an individual’s multi-dimensional …

Salary Negotiation Dynamics For Athletic Trainers: Insights From Employers On Expectations And Organizational Influences, Julie M. Cavallario, Forrest Andrews, Kendallyn Johnson, Katherine Schalk, Cailee E. Welch Bacon

Rehabilitation Sciences Faculty Publications

Context

While researchers have previously identified that most athletic trainers (ATs) do not negotiate their salary, little is known about employers' expectations and behaviors relative to establishing and negotiating salaries for the ATs they hire.

Objective

To examine employers' expectations and behaviors regarding AT salary negotiation.

Design

Cross-sectional.

Setting

Web-based survey.

Patients or other participants

413 employers who are in a role that requires them to negotiate salary offers with prospective AT employees and who have minimally hired one AT into the organization they work for accessed the survey from a random sample of 7,000 ATs (6% access rate); 324 …

Human Factors Matter: The Intersection Of Cybersecurity Governance, And Culture In Risk Management Of Critical Infrastructure, Prince Abubakari

Theses and Dissertations

In the 21st century, cybersecurity threats have evolved into pressing socio-technical issues, with significant implications for the safety and stability of global critical infrastructure. This dissertation explores the intersection of cybersecurity governance and culture in risk management of national critical infrastructures, defined as essential systems and assets, whether physical or virtual, that are vital to the security, public health, safety, economy, or any combination thereof, and the disruption of which would have a debilitating impact on a nation. The study delves into how human factors like organizational culture and governance mechanisms interplay to influence cybersecurity outcomes. The research adopts a …

Corporate Soft Power Strategy In Shaping Global Influence: A Case Study Of Microsoft, Qiang Qiang

Theses and Dissertations

Soft power, defined as the ability to attract and persuade through appeal and influence rather than coercion, has emerged as a critical component in the arsenal of global corporations navigating the complexities of the interconnected world. This study, using Microsoft as a case, delves into the realm of soft power in global corporations. Drawing upon qualitative methodology, this study aims to uncover the nuanced factors contributing to global corporation soft power prowess. Key areas of investigation include organizational culture and communication, corporate branding, corporate social responsibility, emerging technological applications, global branding strategies, and leadership approaches. Through an analysis of these …

Project Hope: The Impact Of Coaching And Transformation Among Returning Citizens, Mark Keven Cox

Theses and Dissertations

The study of psychological transformation within the prison context appears nascent with few academic articles to be found on the subject. The few that do exist suggest that transformation in the prison context is possible. Drawing from the academic literature regarding psychological transformation, inclusive of Hope Theory and Self-efficacy Theory, this qualitative research sought to understand how cognitive coaching programs within United States prisons may foster psychological transformation and increased likelihood of societal reentry success for returning citizens. The research sits at the intersection of coaching and theories associated with psychological transformation and explores the consequences of a single carceral-based …

Charisma And Impulsivity In The Venture Pitch Persuasion Process, Shilena D. Battan

Theses and Dissertations

Entrepreneurs depend on persuasive pitching to secure venture capital (VC) funding, yet the roles of charisma and investor impulsiveness in shaping those decisions remain underexplored. This dissertation addresses the gap by examining how entrepreneurial charisma and investor impulsiveness influence persuasion outcomes during the pitch process. Two pilot studies and two main experiments tested these dynamics. In Study 1, a trained actor delivered a pre-scripted pitch in high and low charisma formats. In Study 2, extended the investigation by adapting the pitch text into AI-generated text, offering a comparison between human and AI-authored pitches. Results from both studies revealed a mix …