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A Theoretical Framework For Black Women’S Leader Development, Kayla Kai Parker
A Theoretical Framework For Black Women’S Leader Development, Kayla Kai Parker
CGU Theses & Dissertations
This dissertation examines the leader development journeys of Black women, identifying key contributors and inhibitors that influence their progression into and experiences within formal leadership positions. This study employed a grounded theory methodology, integrated with an intersectional framework and Black feminist theory. Study data was gathered utilizing three methods: social media listening data points (n = 216), a leadership roadmap survey (n = 69), and structured interviews (n = 15). The open, axial, and selective coding led to the creation of a theoretical framework outlining two pathways to leadership outcomes: one shaped by inhibitors (e.g., identity management, overcompensation, hindrance, resource …
The Role Of Multiracial Identity Integration In Developing Leader Adaptability, Ashley M. Watterson
The Role Of Multiracial Identity Integration In Developing Leader Adaptability, Ashley M. Watterson
CGU Theses & Dissertations
Today’s global economy and diverse workforce require leaders to navigate complex environments, demanding that they be highly adaptable. However, few studies have examined the cognitive resources needed to support this adaptability. This study examined the relationship between multiracial identity integration (MII) and leader adaptability, exploring the cognitive mechanisms of paradox mindset and attributional complexity. Using a sample of 182 multiracial leaders in the United States, results of a path analysis revealed that MII did not significantly predict leader adaptability, paradox mindset, or attributional complexity when controlling for other factors. Unexpectedly, attributional complexity had a significant but negative relationship with leader …
How Personalized Chatbots Win Customer Loyalty, Jaeha Lee, Dooyoung Choi
How Personalized Chatbots Win Customer Loyalty, Jaeha Lee, Dooyoung Choi
Educational Leadership & Workforce Development Faculty Publications
The study applies affordance theory to investigate how perceived personalization influences loyalty through cognitive, affective, and social drivers. Data was collected from 220 participants who watched a video of a chatbot interaction and then assessed their loyalty intentions. While all paths were significant between personalization and consumer’s willingness to stay, the effects of personalization on consumer’s willingness to recommend the retailers to others were slightly different. If companies aim to capitalize on word-of-mouth marketing, it will be better to prioritize cognitive and affective qualities of chatbot over social qualities, because the latter did not contribute significantly to word-of-mouth intentions about …
Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi
Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi
Educational Leadership & Workforce Development Faculty Publications
This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger …
The Impact Of Data Privacy Concerns On User Trust In Tiktok : A Comparative Study Between The Eu And The Us., Tamta Gachechiladze
The Impact Of Data Privacy Concerns On User Trust In Tiktok : A Comparative Study Between The Eu And The Us., Tamta Gachechiladze
Business ETD Collections
This study investigates how data privacy concerns influence user trust in TikTok across two major regions: the European Union (EU) and the United States (US). With over one billion active users worldwide, TikTok has faced intense scrutiny due to its Chinese ownership and concerns over data governance. Using the privacy calculus theory and the Stimulus–Organism–Response (SOR) model as theoretical foundations, the research explores the relationship between privacy concerns, trust, and continued use of TikTok. A mixed-methods approach was applied, combining a literature review with primary survey data collected from 55 valid respondents aged 18–35 across different countries. Findings reveal moderate …
A Review Of Internships In Tennessee Accounting Firms, Mark Jobe, Han-Sheng Chen, Susan Coomer Galbreath, Marcy R. Binkley, Allen Jinnette, Brandon Lanciloti, Karen C. Miller, Audrey Scarlata
A Review Of Internships In Tennessee Accounting Firms, Mark Jobe, Han-Sheng Chen, Susan Coomer Galbreath, Marcy R. Binkley, Allen Jinnette, Brandon Lanciloti, Karen C. Miller, Audrey Scarlata
Journal of Business, Industry, and Economics
The accounting profession is facing a growing crisis as it seeks to attract entry-level accounting staff. In Tennessee – like many states – accounting graduates, the primary talent pool for entry-level staff, are in decline. In a recent two-article series, the Tennessee CPA Journal reviewed the staffing crisis and the declining trend in accounting enrollment at Tennessee universities. To address the staffing shortage, the accounting profession must quickly analyze the causes and adapt to meet the demands of today’s workforce. Proposed solutions include increasing salaries, revising CPA exam requirements, and improving internships. This article reports on one potential area of …
Book Review: Basketball Beyond Paper, Chad Goebert
Book Review: Basketball Beyond Paper, Chad Goebert
Global Sport Business Journal
Dean Oliver’s Basketball Beyond Paper is a thoughtful and in-depth follow-up to his paradigm-shifting work in 2004, Basketball on Paper. Twenty years after Basketball on Paper laid the groundwork for possession-based efficiency metrics, Oliver returns with a deeper focus: incorporating the human side of the game. Rather than simply refining statistical models, Oliver argues that understanding motivation, emotional ups and downs, distractions, and team dynamics is just as critical to winning as traditional data analysis. Written with a direct and technical style, Oliver not only advocates for the importance of analytics in the transformation of how basketball is played, but …
The Relationship Between Mental Health Disclosures, Employee Sentiments And Turnover Intention In The Workplace, Steve G. Winkel
The Relationship Between Mental Health Disclosures, Employee Sentiments And Turnover Intention In The Workplace, Steve G. Winkel
Open Access Dissertations
Purpose. The purpose of this study is to examine the relationship between employees’ disclosure of mental health conditions in the workplace and these employees’ sentiments, feelings, and associated outcomes. Utilizing constructs of job satisfaction, affective commitment, normative commitment, motivation, and turnover intentions, the research aims to understand quantifiable differences in the employment experience between employees who disclose and do not disclose (non-disclosure) mental health conditions, as well as the mediating roles of human resources management (HRM), supervisors support, and employee authenticity. Through self-reported data detailing employees’ disclosure experiences, the research also aims to understand the disclosure conversation's specific impact …
“Swap What No Longer Serves”: An Exploration Of Zero Waste Fashion Communities Online And Irl, Rosemary Leger
“Swap What No Longer Serves”: An Exploration Of Zero Waste Fashion Communities Online And Irl, Rosemary Leger
Open Access Dissertations
As sustainability concerns grow within the fashion industry, consumer-based communities play a critical role in shaping more responsible consumption practices. This dissertation explores how individuals engage with zero-waste fashion both online and in physical practice, offering a deeper understanding of their motivations, behaviors, and visions for a more sustainable fashion future.
Through a two-study approach, this research investigates the communication and knowledge-sharing practices within digital zero-waste fashion communities and explores the experiences of individuals participating in offline zero-waste initiatives. Study 1 employs netnography to analyze online zero-waste fashion discourse, identifying how consumers exchange knowledge and promote sustainable practices in digital …
Overhead And Nonprofit Impact; Empirical Evidence From The United Way, Joshua Vanlaecken
Overhead And Nonprofit Impact; Empirical Evidence From The United Way, Joshua Vanlaecken
Graduate Theses, Dissertations, and Problem Reports (ETD)
This research examines the relationship between nonprofit overhead ratios and performance, specifically focusing on United Way affiliates. The study analyzes Form 990 data from 2010 to 2022, employing fixed effect regression models to examine the potential circular relationship between overhead spending and total revenue. The findings suggest that while current overhead rates are positively correlated with revenue, they may yield diminishing returns. Furthermore, population subgroups are examined by assets, overhead rate, and revenues spectrums to provide more nuanced insight. Interestingly, while not statistically significant within the overall population, increases in overhead rates may positively or negatively impact subsequent year revenue …
2025, 2(21)
Journal of Marketing and Consumer Behaviour in Emerging Markets
Full Issue 2025, 2(21)
Investigating Esports Training And Performance: An Evaluation Of Research And Practice, Kalem Griffin
Investigating Esports Training And Performance: An Evaluation Of Research And Practice, Kalem Griffin
Undergraduate Honors Theses
This paper investigates performance and training in eSports. The guiding research question is: What does an investigation of the academic literature on esports performance and training reveal? Performance and training are significant areas of interest in esports, as they encompass a range of insights, challenges, and opportunities. While performance and training have been well researched and documented across the broader sport industry, insight and understanding into esports performance and training remain limited, despite their considerable impact and significance.
Much remains to be explored, discussed, and achieved regarding eSports performance and training. In this area, much is at stake in the …
Diverse Bodies, Inclusive Shopping? How Representation Of Body Diversity Shapes Consumer Experiences, Javier Alejandro Martinez
Diverse Bodies, Inclusive Shopping? How Representation Of Body Diversity Shapes Consumer Experiences, Javier Alejandro Martinez
2025 Fall Honors Capstones Projects - Archive
This systematic literature review aims to summarize the prior research on the impact of body diversity representation on consumer behaviors in the fashion retailing industry. Deriving from 30 peer-reviewed research articles, we explore how body diversity representation in advertisements and product assortment affects consumer self-evaluation, shopping behaviors, and the nuances within the luxury fashion sector. Consistent with self-congruence theory, findings show that diverse and natural model representation improves body image and purchase intentions. In contrast, idealized portrayals and limited size options reinforce exclusivity, deepen social divides, and harm the self-esteem of excluded consumers, a model that is utilized in luxury …
Insights In Cybersecurity Of A Smart Campus - A Review, Mircea Ţălu
Insights In Cybersecurity Of A Smart Campus - A Review, Mircea Ţălu
Journal of Cybersecurity Education, Research and Practice
The profound impact of the Internet of Things (IoT) on various fronts, is driven by technological advancements, the ubiquitous spread of information, and the emergence of transformative events. IoT presents a diverse array of possibilities within university environments, fostering a more connected and enhanced educational experience. This research undertakes a comprehensive review of existing literature to provide context to the IoT and underscore its crucial significance in the realm of smart campuses. Additionally, the paper explores the intricate connections between IoT and key concepts such as cybersecurity and wireless sensor networks to present a holistic perspective. It delves into the …
Upward Distortion And Organizational Culture, Benjamin Gellerman
Upward Distortion And Organizational Culture, Benjamin Gellerman
Dissertations and Theses
The “MUM effect," a social phenomenon in which people prefer to avoid sharing bad news, can cause “upward distortion,” as employees give incomplete information to their supervisors to avoid reprisal. Organizations require upward communication to transmit critical information, and disruptions to this process have implications for both workplace efficiency and job satisfaction. Strauss (2011) developed the Upward Communication Distortion Index (UCDI) to measure the propensity of individuals to distort upward organizational communication. The UCDI was compared with the subscales for LMX (leader-member exchange) and Locus of Control. This project analyzed upward distortion in American businesses, specifically how four different organizational …
Toward A Relational Theory For Hr Function Research, Jinhwan Jo, Clint Chadwick
Toward A Relational Theory For Hr Function Research, Jinhwan Jo, Clint Chadwick
Human Resource Management Faculty Publications
In this conceptual review, we suggest that investigations of the HR function’s strategic value should encompass the relational activities between the HR function and its multiple stakeholders and go beyond the existence or the effectiveness of the HR function in implementing HR practices. Specifically, we aim to answer the questions of (1) who are the critical stakeholders of the HR function? (2) what relational activities should occur between the HR function and each stakeholder for the effective management of human capital? and (3) how can these relational activities contribute to the effectiveness and performance of the organization? Building from HRM …
Women's And Men's Authorship Experiences: A Prospective Meta Analysis, George C. Banks, Lisa M. Rasmussen, Scott Tonidandel, Jeffrey M. Pollack, Mary M. Hausfeld, Courtney Williams, Betsy H. Albritton, Joseph A. Allen, Nicolas Bastardoz, John H. Batchelor, Andrew A. Bennett, Roman Briker, Christopher M. Castille, Bart A. De Jong, Elise Demeter, Justin A. Desimone, James G. Field, Maria Figueroa-Armijos, M. Fernanda Garcia, William L. Gardner, J. Jeffrey Gish, Laura M. Giurge, Claudia N. Gonzalez-Brambila, M. Gloria González-Morales, Lorenz Graf-Vlachy, Roopak Kumar Gupta, Amanda S. Hinojosa, Zion Howard, Sven Kepes, Tine Köhler, Dejun Tony Kong, Markus Langer, Teng Lat Loi, Liam P. Maher, Chao Miao, Murad A. Mithani, Lakshmi Balachandran Nair, William G. Obenauer, Ernest H. O'Boyle, Jason R. Pierce, Deborah M. Powell, Roni Reiter-Palmon, Deborah E. Rupp, Srinivasan Tatachari, Jane S. Thomas, Tiia Vissak, Jako Volschenk, Chen Wang, Christopher E. Whelpley, Hans-Georg Wolff, Haley M. Woznyj, Tao Yang
Women's And Men's Authorship Experiences: A Prospective Meta Analysis, George C. Banks, Lisa M. Rasmussen, Scott Tonidandel, Jeffrey M. Pollack, Mary M. Hausfeld, Courtney Williams, Betsy H. Albritton, Joseph A. Allen, Nicolas Bastardoz, John H. Batchelor, Andrew A. Bennett, Roman Briker, Christopher M. Castille, Bart A. De Jong, Elise Demeter, Justin A. Desimone, James G. Field, Maria Figueroa-Armijos, M. Fernanda Garcia, William L. Gardner, J. Jeffrey Gish, Laura M. Giurge, Claudia N. Gonzalez-Brambila, M. Gloria González-Morales, Lorenz Graf-Vlachy, Roopak Kumar Gupta, Amanda S. Hinojosa, Zion Howard, Sven Kepes, Tine Köhler, Dejun Tony Kong, Markus Langer, Teng Lat Loi, Liam P. Maher, Chao Miao, Murad A. Mithani, Lakshmi Balachandran Nair, William G. Obenauer, Ernest H. O'Boyle, Jason R. Pierce, Deborah M. Powell, Roni Reiter-Palmon, Deborah E. Rupp, Srinivasan Tatachari, Jane S. Thomas, Tiia Vissak, Jako Volschenk, Chen Wang, Christopher E. Whelpley, Hans-Georg Wolff, Haley M. Woznyj, Tao Yang
Management Faculty Publications
The opaqueness of author naming and ordering, when coupled with power dynamics, can lead to a number of disadvantages in academic careers. In this commentary, we investigate gender differences in authorship experiences in a large prospective meta-analytic study (k = 46; n = 3,565; 12 countries). We find that women’s and men’s authorship experiences differ significantly with women reporting greater prevalence of problematic behaviors. We present seven actionable recommendations for improving the receipt and reporting of intellectual credit. Such actions are needed to ensure fairness in authorship, which is one of the most powerful factors in academics’ career outcomes.
Comparison Of The Effectiveness Of Preoperative Dexmedetomidine Nebulization Versus Lignocaine Nebulization In Attenuation Of Stress Response During Direct Laryngoscopy And Endotracheal Intubation In Elective Surgeries Under General Anaesthesia: A Randomised Control Study At A Tertiary Care Hospital, Mandya, Sumayya E., Kiran A V., Santhosh M C B., Shivakumar G
Comparison Of The Effectiveness Of Preoperative Dexmedetomidine Nebulization Versus Lignocaine Nebulization In Attenuation Of Stress Response During Direct Laryngoscopy And Endotracheal Intubation In Elective Surgeries Under General Anaesthesia: A Randomised Control Study At A Tertiary Care Hospital, Mandya, Sumayya E., Kiran A V., Santhosh M C B., Shivakumar G
Digital Journal of Clinical Medicine
Introduction: Direct laryngoscopy and tracheal intubation are known to provoke harmful stimuli that can lead to transient, unpredictable, and variable hemodynamic alterations, primarily due to heightened sympathoadrenal activity.1 Various pharmacological agents have been explored to mitigate this stress response; however, none have emerged as optimal.2
Aim: This study aims to compare the effects of nebulized dexmedetomidine in comparison to nebulized lignocaine on the hemodynamic stress response during direct laryngoscopy and tracheal intubation, including any adverse effects in patients undergoing general endotracheal anesthesia.
Materials and Methods: Informed consent was obtained from 60 patients aged 18 to …
Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño
Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño
Leadership and Strategy Faculty Publications
Modern organizational behavior classroom, which are increasing in size, diversity, and complexity, are shifting to online and hybrid learning environments, challenging the use of traditional icebreaker activities. This paper introduces a 15-minute icebreaker designed to address these issues while integrating the principles of Kolb's experiential learning theory and fostering social capital through peerr engagement in an online setting. By leveraging the availability of generative AI, students prompt a template code to unlock their career aspirations and stimulate social connections among their classmates. This provides an innovative teaching model for meeting the foundational icebreaker goal while serving a suitable tool for …
Uncovering Libraries Instagram Engagement, Kenneth Saito
Uncovering Libraries Instagram Engagement, Kenneth Saito
Library Research Scholars Program Spring 2025
The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best …
Adaptive Leadership In Hbcus: Navigating Hybrid Work Dynamics In A Post-Pandemic Era, Brittney A. Brooks
Adaptive Leadership In Hbcus: Navigating Hybrid Work Dynamics In A Post-Pandemic Era, Brittney A. Brooks
West Chester University Doctoral Projects
Leaders of Historically Black Colleges and Universities (HBCU) institutions influence retention rates of HBCU employees. An organization's culture determines the behavior of its employees. When assumptions regarding organizational structure were made, communication about the company's expectations was often ignored, leading to employees becoming accustomed to the culture and resistant to change. This mindset hindered HBCU growth and the willingness to address the urgency for policy revisions. As institutions continue to transition post-COVID, adjusting human resource policies at HBCUs to cater to the individual needs of these employees is needed to maintain retention.
This exploratory mixed-methods research study investigated leadership in …
Fast Training, Slow Learning: Accelerated Playback's Impact On Training Outcomes, Thomas M. Cavanagh, Christa Kiersch
Fast Training, Slow Learning: Accelerated Playback's Impact On Training Outcomes, Thomas M. Cavanagh, Christa Kiersch
Barowsky School of Business | Conference Presenations
Speeding up multimedia training materials can boost efficiency but may hinder learning. This study proposes and validates a model where faster playback reduces learning outcomes, partly due to increased cognitive load. The findings illustrate how playback speed impacts learning, informing decisions on efficiency-effectiveness tradeoffs in training design. The research also unexpectedly reveals a novel method to manipulate extraneous cognitive load. These insights help organizations optimize training strategies, balancing the need for efficiency with effective learning outcomes.
Harnessing Generative Ai To Enhance Research Processes, Thomas M. Cavanagh, Christa Kiersch
Harnessing Generative Ai To Enhance Research Processes, Thomas M. Cavanagh, Christa Kiersch
Barowsky School of Business | Conference Presenations
This workshop targets capabilities related to using generative AI to streamline the research process. First, attendees will learn best practices for prompting AI. Next, attendees will work in groups to apply those best practices to specific research scenarios: performing a literature review, scoring open-ended survey responses, and writing code for statistical analyses. Finally, attendees will discuss the ethical implications of using AI for research. This tutorial is designed for academics and practitioners who want to begin using or level up their use of AI in research.
Swosu Research And Scholarly Activity Fair 2025, Swosu Office Of Sponsored Programs
Swosu Research And Scholarly Activity Fair 2025, Swosu Office Of Sponsored Programs
SWOSU Research and Scholarly Activity Fair Programs
On behalf of the members of the University Research and Scholarly Activity Committee (USRAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University (SWOSU) — welcome to the Thirty-Third SWOSU Research and Scholarly Activity Fair!
This year’s event features 99 poster presentations and 9 oral presentations, showcasing the work of over 170 student and faculty researchers, writers, presenters, artists, collaborators, and faculty sponsors. These presentations represent a wide array of scholarly and academic activity from across SWOSU’s academic community, including the Departments of Art, Communication, and Theatre; Allied Health Sciences; Biological Sciences; Business; Chemistry & …
Culture, Labor Laws, And Foreign Investment: An Analysis On The Impact Of Uncertainty Avoidance, Annalee Benisek
Culture, Labor Laws, And Foreign Investment: An Analysis On The Impact Of Uncertainty Avoidance, Annalee Benisek
Honors Program Theses
No abstract provided.
Female Client Preferences Of A Financial Advisor’S Gender, Rachel Ames Clayberg
Female Client Preferences Of A Financial Advisor’S Gender, Rachel Ames Clayberg
Honors Program Theses
This research examines the gender preferences of female clients when selecting a financial planner. While an increasing number of women are seeking financial advice, the percentage of female financial advisors remains relatively low, with even fewer holding the prestigious Certified Financial Planner designation. The disproportionate representation in the field raises concerns that, if women prefer to work with female financial planners, their needs may not be fully addressed. Through a survey utilizing conjoint analysis, this study determines if implicit gender bias exists when clients choose a financial planner, without directly asking clients about their preferences. Findings indicate that female respondents …
Legal, Professional, And Ethical Issues In Identifying Bias In Artificial Intelligence-Based Personnel Selection, Dennis Doverspike, Arthur Winfred, Rosanna Miguel
Legal, Professional, And Ethical Issues In Identifying Bias In Artificial Intelligence-Based Personnel Selection, Dennis Doverspike, Arthur Winfred, Rosanna Miguel
2025 Faculty Bibliography
Although still in its infancy, the proliferation of artificial intelligence (AI) in personnel selection has sparked concerns regarding potential implications for bias, fairness, discrimination, and unethical decision-making. This article delves into the complex issue of AI-based personnel selection as it pertains to the preceding concerns, exploring key definitions, bias-assessment methodologies, legal frameworks, professional and government considerations, and ethical dilemmas unique to AI-based selection. The critical role of consulting and industrial-organizational psychologists in ensuring fairness, validity, and nondiscrimination in the selection process is emphasized. The need for transparency, informed consent, and a holistic consideration of diversity/validity in the design of AI-based …
Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar
Research Reimagined: The Dissertation-To-Book Journey And Building A Scholar-To-Author Presence, Seema Kumar
Master's Projects
This capstone project, completed for a second master's degree after a Ph.D., discusses aspects of transforming the doctoral dissertation on digital versus manual mediums in fashion design into a research monograph book proposal for academic publication. It reflects on a publisher's requirements and the process, including de-thesizing the dissertation, planning the book's structure, rewriting sample chapters to improve flow and readability, and creating a table of contents that demonstrates the work's development into a publishable book rather than a dissertation. Another part of the project includes developing an author platform through blog posts and platforms such as Substack, preparing the …
The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn
The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn
Communication & Theatre Arts Faculty Publications
Passionate fandom is not a novel phenomenon in the field of sport. The fervor of fans builds stadiums and has allowed the sport industry to grow exponentially in the past few decades. Scholars have examined the passionate fan through many theoretical lenses, but comparatively little scholarship has looked at sport fandom fervor from inside. An autoethnographic examination of my unexpected journey as a fan of journeyman National Football League (NFL) quarterback Taylor Heinicke demonstrates how fandom can stir passions and create rituals in sport followers. A multimedia diary of Heinicke's unexpected ascension to starting quarterback of the Washington Commanders provides …
Does Ethical Ideology Really Matter In Consumer Responses To Corporate Wrongdoing? The Effects On Trust And Word-Of-Mouth Recommendations, Grzegorz Zasuwa, Alicja Węgierak
Does Ethical Ideology Really Matter In Consumer Responses To Corporate Wrongdoing? The Effects On Trust And Word-Of-Mouth Recommendations, Grzegorz Zasuwa, Alicja Węgierak
Journal of Marketing and Consumer Behaviour in Emerging Markets
The purpose of this study is to better understand how the ethical ideologies of consumers influence their responses to perceived corporate social irresponsibility (CSI), focusing on trust and word-of-mouth (WOM) recommendations. Data were collected through a survey involving 627 car owners in Poland, using a real-life case of CSI concerning a major car manufacturer fined for misleading consumers about diesel emissions. The analysis employed partial least squares structural equation modelling (PLS-SEM). The results indicate that moral idealism amplifies the negative effects of CSI on WOM, while moral relativism produces neutrality towards CSI. Specifically, it appears that highly idealistic individuals are …