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2025 Welcome To Soar, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The 2025 Morehead State University SOAR Guide Pack.

Vino Mundo: Introducing Wines Of The World To Costa Rica, Sarah Lee, Jacob Massoud, Chang Seob Yeo

Barowsky School of Business | Case Studies

Guillermo Aguilar, owner and founder of the Costa Rican restaurant Vino Mundo, turned off his computer and stood up from his chair. Sales at Vino Mundo had slowed down following the global pandemic, and Guillermo was exploring ways to revitalize his business. The ideas he had most recently considered included a new marketing strategy for the restaurant and creating an institute to educate Costa Ricans about wine and train individuals to become sommeliers. Guillermo left his office and then walked out to the restaurant’s patio to take in the beautiful panoramic views of San Jose. He had quite a few …

Killing Two Birds With One Phone: Exclusion By Technology And Attachment Within Couples’ Daily Interactions, Julianne Patrice Lawson

Selected Full-Text Dissertations 2020-

This study explored the role of attachment during covert rejection experiences. Specifically, the study examined exclusion by technology in romantic couples’ daily interactions. A partner’s retreat into their own technology device can create the experience of separation and provoke feelings of being ignored. Couples’ attachment styles were examined with daily ratings of perceived partner attention on technology (P-Tech), relationship conflict, and relationship satisfaction. Daily diary methodologies were employed in a sample of 125 cohabitating romantic couples (250 participants) over a two-week period. Multilevel modeling (MLM) revealed a significant negative within-person effect of P-Tech on daily relationship satisfaction. Relationship conflict and …

A Set Of Axioms Providing A Basis For Understanding And Analyzing Work Systems In Organizational Settings, Steven Alter

Business Analytics and Information Systems

This paper proposes 24 axioms that form a basis for understanding and analyzing sociotechnical and totally automated work systems in organizational settings. The introduction identifies reasons for trying to develop axioms of that type. Two background sections compare axioms with other types of “knowledge objects”, illustrate the minimal presence of axioms in the IS discipline, define the domain of relevance for the axioms discussed here, and explain the process of developing those axioms. The axioms are organized in five categories: 1) system in context, 2) system operation, 3) system goals and goal attainment, 4) system uncertainties, and 5) system-related change. …

Can An Llm Use Work System Axioms When Describing Work Systems For Requirements Analysis?, Steven Alter

Business Analytics and Information Systems

This research-in-progress paper presents part of an ongoing project related to using LLMs for describing, analyzing, and designing work systems (including information systems). General axioms that apply to any non-trivial WS or IS might provide a path toward new tools and methods. This paper identifies 24 work system axioms that extend earlier research. They are organized in five categories: 1) system in context, 2) system operation, 3) system goals and goal attainment, 4) system uncertainties, and 5) system-related change. The axioms potentially address the challenge of helping business and IS/IT professionals understand and collaborate around systems in organization. This preliminary …

Navigating Loyalty: Exploring Perceptions In Family-Owned Businesses, Elisabeth Ann Arthur

Theses, Dissertations and Capstones

Family businesses are crucial to the global economy, contributing significantly to the Gross Domestic Product (GDP) and employing a diverse workforce. Like any other business, familyowned businesses are not immune to employee turnover. Employee perception of business stability is a key indicator of the business's health and resilience. This study aims to examine the relationship between employee perceptions of family business stability, business community involvement and turnover intentions using a quantitative survey. The survey was developed using validated scales and received approval (IRB #2206773) from the Institutional Review Board (IRB) at Marshall University prior to administering to family business employees …

Convenience And Price: What Leads To Repurchase Intent?, Brittany Thierman

Theses, Dissertations and Capstones

This study strives to understand drivers of repurchase intent for service-based small businesses in terms of firm attributes and service conveniences. This study also examines the impact of customer satisfaction on repurchase intent in service-based small businesses. The theories used for this research are Economic Utility Theory and the Theory of Planned Behavior. This research aims to identify which factors are most important when starting the customer journey with a service-based small business, including signing up for the service, realizing the benefit, and the customer’s intention to repurchase. This research will compare firm attributes, including price discounts and service conveniences. …

2025-2026 Operating Budget, Morehead State University. Budget & Financial Planning Office.

Morehead State University Operating Budgets Archive

2025-2026 Operating Budget of Morehead State University.

Impact Of Global Food Tourism On Gastronomic Trends In America, Elvira Rivera

Hospitality Graduate Student Scholarship

This paper examines the impact of globalization and food tourism on gastronomic trends in the United States through an analysis of secondary sources. The study explores how exposure to international cuisines through travel and globalization influences American consumer behavior, culinary practices, and restaurant offerings. Research supports that global food tourism stimulates diverse cuisine expansion as well as elevates American interest in authentic dishes along with boosting cultural diversity in American food. In terms of this analysis, foodie is defined as “a person having an avid interest in the latest food fads”. (Definition of Foodie, 2018).

The Role Of Masculine And Feminine Gender Enactment In Hospitality Leadership, Michelle Russen, Mary Dawson, Tiffany Legendre

Marketing Faculty Publications

Purpose: The stereotypical assumptions of what it means to be hegemonically masculine and to be a leader are aligned in current society, potentially creating role incongruity for anyone who does not fit into this definition. The purpose of this study is to investigate whether masculine and feminine leadership traits of men and women hospitality managers affect employees’ intention to trust leaders and organizational attractiveness.

Design/Methods/Approach: Explanatory mixed methods were employed. First, two experiments (study 1 = woman manager, n = 137; study 2 = man manager, n = 117) were conducted with current hospitality employees to test the interaction of …

A Delphi Study On Strategic Behaviors From The Adaptive Leadership Framework Used By Successful Cxos For Business Agility In A Volatility, Uncertainty, Complexity, And Ambiguity Environment, Sevak Markarian

Dissertations

Purpose: The purpose of this Delphi study was to identify the strategic leadership behaviors, as outlined in Heifetz et al.’s (2009) adaptive leadership framework, that CXOs use to develop agile and adaptive organizations that succeed in volatility, uncertainty, complexity, and ambiguity (VUCA) change environments. Additionally, the study aimed to assess the effectiveness of these behaviors and determine specific actions that CXOs recommend for implementing them successfully.

Methodology: This mixed-method Delphi study collected data from 20 technology executives through surveys and interviews, using purposive, convenience, and expert sampling. In Round 1, participants identified strategic adaptive leadership behaviors from Heifetz et al.’s …

Bachelor Of Science In Professional Management-The Cluster- A Distinctive Approach To Education [No Date], Nova Southeastern University

Huizenga Undergraduate Course Catalogs

No abstract provided.

Professional Skills Program -The Cluster- A Distinctive Approach To Education [No Date], Nova Southeastern University

Huizenga Undergraduate Course Catalogs

No abstract provided.

Off The Clock But Still At Work: Investigating The Relationship Between Workplace Incivility And Behavioral Disengagement, Doug Brown

Mahurin Honors College Capstone Experience/Thesis Projects

This thesis investigated the relationship between workplace incivility and behavioral disengagement, using emotional appraisal as a mediating factor. Data was collected through a survey method via Prolific. Using the transactional model of stress, I hypothesized that experienced incivility will be positively associated with behavioral disengagement as a coping mechanism. Additionally, I hypothesized that emotional appraisal would mediate the relationship between experienced workplace incivility and behavioral disengagement. By using a mediation model to test these hypotheses I aim to increase the understanding of workplace incivility and its negative impacts on individuals and the workplace as a whole. Results of the study …

Has The Iasb Successfully Achieved Its Stated Goals? A Literature Synthesis And Theoretical Model, Stephen B. Salter, Hong Kim Duong, Gaurav Gupta

Accounting Faculty Publications

The purpose of this paper is to examine whether the International Accounting Standards Board (IASB) has been successful in achieving its stated objective of enhancing the comparability of financial reports produced across the globe. According to IFRS.org, "IFRS Accounting Standards bring transparency by enhancing the international comparability and quality of financial information, enabling investors and other market participants to make informed economic decisions." To meet our research objective, we summarize the research on international financial reporting standards (IFRS) found in seven relevant ABDC A and A* journals for 2016-2021. Based on the examination of published research, we create a model …

A Phenomenological Study Exploring Servant Leadership Characteristics For Developing High-Performing Teams As Perceived By Public School District Early Childhood Leaders, Reggi'e Faye Webster

Dissertations

Purpose: The purpose of this phenomenological study was to explore and describe how exemplary public school district early childhood leaders apply four key characteristics of servant leadership (listening, stewardship, building community, and commitment to people’s growth), as defined by Spears (2010), to develop high-performing to support early learning programs.

Methodology: A qualitative, phenomenological approach was selected to explore participants’ experiences and perceptions of how they use four servant leadership characteristics to develop and sustain high-performing teams within early childhood programs on public school elementary and secondary school campuses. Participants were purposefully chosen based on specific criteria and recommendations from an …

When Leaders Silence Employee: A Study Of Toxic Leadership And Organizational Cynicism, Vânia Amorim Café De Carvalho

Dissertations from the Executive Doctorate in Business Administration Program

Employee silence—the conscious decision of employees to remain silent when they have information and ideas to share that can improve work and companies (Brinsfield, 2013; Tangirala & Ramanujam, 2008; Van Dyne et al., 2003; Morrison & Milliken, 2000)—has aroused great interest as it is increasingly prevalent in modern companies and has enormous potential to harm organizations. Depending on their characteristics and behavior, leaders can soften or deepen employees’ decisions to remain silent. Studies considering the adverse effects of the dark side of leaders on subordinates have gained attention in recent years. However, the impact of toxic leaders—leaders who intentionally inflict …

Burnout In The Emergency Room: Corrective Measures Vs. The Absence Of Solutions, Zane Walters, Zachary Woodall

Theses, Dissertations and Capstones

Introduction: Physician burnout has become an increasingly prevalent and critical issue in healthcare systems worldwide, particularly among emergency room physicians who face high-stress, high-demand working conditions. Burnout manifests as emotional exhaustion, depersonalization, and a diminished sense of personal accomplishment, leading to negative outcomes for physicians’ mental health, job satisfaction, and overall career longevity. This phenomenon not only threatens the well-being of physicians but also compromises patient care quality and contributes to costly turnover within healthcare organizations.

Purpose of the Study: The aim of this study was to systematically investigate the impact of burnout interventions on emergency room physicians. …

Addressing The Opioid Epidemic Across The United States And In West Virginia, Kailyn Smith, Addison Hughes

Theses, Dissertations and Capstones

Introduction: The opioid crisis had a profound impact on public health across the United States and West Virginia, with overdose deaths reaching unprecedented levels by 2021. Traditional abstinence-only rehabilitation programs demonstrated limited success, largely due to high relapse rates and insufficient mental health support. These programs often overlooked the complex relationship between opioid addiction and co-occurring mental health disorders such as depression and anxiety, which are common among those with substance use disorders. In contrast, Medication-Assisted Treatment (MAT), when supplemented with behavioral therapies and antidepressant medications, has shown greater success in improving recovery outcomes and reducing relapse rates. This …

A Survey-Based Quantitative Analysis Of Stress Factors And Their Impacts Among Cybersecurity Professionals, Sunil Arora, John D. Hastings

Research & Publications

This study investigates the prevalence and underlying causes of work-related stress and burnout among cybersecurity professionals using a quantitative survey approach guided by the Job Demands-Resources model. Analysis of responses from 50 cybersecurity practitioners reveals an alarming reality: 44% report experiencing severe work-related stress and burnout, while an additional 28% are uncertain about their condition. The demanding nature of cybersecurity roles, unrealistic expectations, and unsupportive organizational cultures emerge as primary factors fueling this crisis. Notably, 66% of respondents perceive cybersecurity jobs as more stressful than other IT positions, with 84% facing additional challenges due to the pandemic and recent high-profile …

Why Do Teachers Stay Or Leave?: The Relationship Of Administrative Support, Peer Perceptions, Satisfaction Of Salary And Student Behavior On The Big Career Decision, Thomas Kanwischer

Dissertations of Practice

This study explores the impact of teacher retention on the education system and possible reasons that teachers decide to leave. Exploring working conditions of salary satisfaction, student behavior, administrative support and peer perceptions, this study draws correlations between these conditions to see the impact on a teacher's decision to stay or leave. The results of this study help build a picture of the complex decision-making process that a teacher may go through in their career to stay or leave the profession. This information can be used to inform districts, boards, administrators and unions to build policy and practice that is …

Assessing The Impact Of Financial, Educational, And Managerial Resources On The Success Of Minority-Owned Businesses: An Analysis Of Resources From The Perspective Of The Minority Business Owner, Clinton B. Arnold

Theses, Dissertations and Capstones

Minority-owned businesses (MOBs) in the United States have a failure rate that is 50% higher than that of their non-minority counterparts. Rectifying this imbalance and achieving parity could yield significant economic benefits, potentially adding $1.5 trillion to the nation's economy if resources—financial, educational, and managerial—are equitably distributed and effectively made available to support the goals of minority businesses. However, historical injustices, from Jim Crow laws to systemic discrimination, have granted certain groups multi-generational advantages, exacerbating the divide. Addressing these disparities is both an economic imperative and a moral obligation to ensure equal opportunity. Lending Tree (2023)

With 1.2 million MOBs …

Examining Antecedents Of Diversity Initiative Fatigue: A Moderatedmediation Model, Anne Simpson

Masters Theses & Specialist Projects

This thesis investigates the relationships between bias awareness, motivation to respond without prejudice, racialized attitudes, and diversity initiative fatigue (DIF) among employees within an academic setting, specifically focusing on faculty and staff at Western Kentucky University. Data were collected through a survey-based approach to measure these constructs and assess their relationships. This study hypothesized that bias awareness negatively correlates with DIF and motivation to respond without prejudice mediating this relationship. Furthermore, the research examines how racialized attitudes moderate the relationship between bias awareness and motivation to respond without prejudice. By examining these relationships using a moderated mediation model, the study …

Expanding On The Relationship Between Incivility And Resource Depletion: Examining Race And Personal Tolerance For Mistreatment As Moderators, Aishwarya Kurmar

Masters Theses & Specialist Projects

Workplace incivility is ubiquitous, regularly impacting working adults. Through the framework of Conservation of Resources (COR) theory, I examined the relationship between workplace incivility and resource depletion using daily diary methodology. Workplace incivility negatively impacts employee outcomes at the organizational and individual level. As such, it was hypothesized that workplace incivility would have a positive correlation with increased resource depletion, measured as psychological fatigue. Under selective incivility theory, disenfranchised groups face increased instances of incivility. Following this theory, non-whites were hypothesized to experience a greater association between workplace incivility and resource depletion. Additionally, an individual’s personal tolerance of mistreatment for …

Social Comparison And Pressure: Examining The Roles Of Sex And Rank, Ashley East

Masters Theses & Specialist Projects

Faculty in academia face intense competition and growing expectations, often shaped by perceptions of others’ performance. During the COVID-19 pandemic, these dynamics were magnified, making social comparison a critical factor in understanding academic workplace pressures. The purpose of this study is to examine the changing work pressures and social comparison tendencies among academics during the COVID-19 pandemic. It is hypothesized that social comparison tendencies will be positively related to time pressure (H1a) and telepressure (H1b), with moderation by sex (H2a and H2b) and organizational rank (H3a and H3b). Using a panel survey of 197 tenure-track and tenured faculty members in …

Utilizing Financial Modeling To Make Informed Equity Decisions Situated In The Scholarly And Public Sphere, Max Kimmel

Honors Senior Capstones and Theses

As of 2025, there is an estimated total of “US$145.4 trillion” (Olatunji-Albert and Meres) under management by institutional investors according to PricewaterhouseCoopers. This capital is primarily composed of high-net-worth individuals (individuals with liquid assets of at least $1 million (Hayes) in addition to universities' endowments and pensions. With the main intention of investing to be to preserve wealth, many retail investors believe that they are capable of outperforming the market, eliminating the need for industry professionals such as asset managers. After thorough examination and implementation of financial management concepts such as Stovall Sector Rotation and Markowitz Modern Portfolio Theory, it …

Ua19/16/1/1 2025 Hilltopper Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2025 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Uncovering New Perspectives On Job Performance In Diverse Work Settings: A Job Demand-Resource Theoretical Approach, Myesha P. Holmes

Theses, Dissertations and Capstones

The aim of this study was to integrate the agility literature within the theoretical framework of the Job Demand-Resource (JD-R) Theory to examine and validate whether employee agility (job resources) and work overload (job demands) influence the relationship between subjective wellbeing, work engagement, and job performance among remote, hybrid, and onsite workers. Data was collected through a Qualtrics Online panel, utilizing five standardized and validated scales, from a sample of 504 full-time employed respondents across the United States. The data was analyzed using Structural Equation Modeling (SEM) and Analysis of Variance (ANOVA). The results indicated a significant relationship between employee …

The Influence Of Generative Artificial Intelligence On Leadership: An Exploration Of Technology Professionals' Perceptions Regarding Leadership, Adaptation, And Organizational Culture In The Digital Age, Paul Thomas Herdman

Theses, Dissertations and Capstones

The emergence of generative artificial intelligence (GenAI) has introduced new complexities for organizational leadership, requiring technology professionals to adapt in real time to evolving digital tools, strategic demands, and cultural dynamics. Although prior research has examined AI’s broad influence on business processes, few studies have explored how technology leaders experience and interpret the leadership challenges and opportunities arising from GenAI. This qualitative dissertation addressed that gap by investigating the perceptions of senior technology professionals regarding GenAI’s influence on leadership roles, competencies, decision making, and organizational culture. Using Lanigan’s (1977) phenomenological method of human science, this study explored the lived experiences …

2025 Nebraska Business

College of Business: Trade Publications

2025 Nebraska Business