Digital Commons Network^™

Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams

Presidential Scholars Theses (1990 – 2006)

Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.

Strategic Planning For Downsizing And The Human Resource Factor, Kathleen M. Kaiser

Theses

This thesis will focus on the study of downsizing , the importance of a strategic plan for downsizing and the effect the on human resource factor .

Businesses experienced unprecedented growth throughout the 1960 1 s and early 1970 ' s ; in the 1980 1 s the recession slowed this growth and downsizing became a necessary economic device for businesses to remain competitive . Some of the reasons stated for downsizing are : to safeguard profit mar gins , stagnant growth , poor earnings , market driven cuts , foreign competition , advancing technology , and a last ditch …

Concepts Of Career Planning, Stephanie G. Venable

Theses

This thesis study consists of general information and historical perspectives on vocational guidance. Vocational guidance is researched and the problems of managing one's own career. This study introduces major writers and summarizes their contributions of work in vocational guidance. Specifically the research of what organizations and schools are doing to help individuals manage their careers. The most important research to this focus is job hunting and in-depth discussion on various topics related to this focus.

Nursing Home Management Of The Certified Nurse's Aide: Voluntary Job Turnover, Job Satisfaction, And An Overview Of Industry Challenges With Proven Solutions, Kevin G. Sullivan

Theses

This thesis will focus on the issues surrounding the voluntary turnover rate of the certified nurse's aide population. Research has attributed the high turnover rate to numerous factors such as inadequate monetary compensation, lack of job satisfaction, difficulty in being promoted, inattention of management to the relevant issues, and the failure of management to use proven solutions utilized by other non- health care businesses in attracting and retaining qualified and desirable employees.

With annual turnover rates of the certified nurse's aide population estimated in the 100% to 300% range, the magnitude of the problem cannot be disputed. However, with the …

Court Decisions Defining The Americans With Disabilities Act For Businesses, Peggy R. Shaw

Theses

This thesis documents how the impact of court decisions will define the terms of The Americans With Disabilities Act.

Research on The Americans With Disabilities Act (ADA) shows the lack of clearly defined terms in the regulations. Terms like essential functions, reasonable accommodation, and undue hardship may have different meanings for each individual business.

The Americans With Disabilities Act is not a group rights piece of legislation. Individuals having a like disability may have dissimilar needs of accommodation. All muscular dystrophy patients, for example, do not have like symptoms or progression of the disease. At different stages each individual will …

The Building Of A Diversified Work Force, Kirstie K. Hickman

Theses

This thesis will discuss the trend toward a diversified labor force, as we move toward Workforce 2000. Many statistics show that the upcoming workforce will have fewer white males. Significant increases in the numbers of minorities , women, and immigrants will have a serious effect on how Human Resource Departments operate within companies. These demographical changes in the face of the labor market will require new methods of managing and training in all sectors of the corporate structure.

Moving forward t o manage and train individuals for the challenges of the year 2000 and beyond will require corporations to address …

An Investigation Into The Determinants Of Information Systems Employee Turnover, Kenita F. Mckenny

Theses

This thesis will concentrate on the subject of the determinants of voluntary employee turnover in the workplace. Business owners and corporate executives are interested in the subject of turnover because it bas a financial impact on organizations. For decades, this concern has made employee turnover a popular topic of study for researchers. Several definitions have been used to describe turnover, thereby creating an opportunity for theorists to research many areas, such as functional or dysfunctional turnover, organizational and individual effects of turnover, and causes of turnover.

The purpose of the present study is to focus on the turnover of a …

A Human Resource Manual For Registered Nurse Managers Working In Non-Hospital Settings, Jane Elizabeth Gausch

Theses

"Becoming a successful manager in a health care agency is, for most new managers, an awesome and extremely challenging goal. Most new managers have little idea of the complexities of a management position and of the difficulties they will encounter" (Dajvidhaizar 65). Ever more, nurses are finding employment opportunities in small business environments and without the services of the human resource management department that is available to their counterparts in traditional hospital settings. Due to changes in the way health-care is being delivered, there is a pressing need for today's nurse manager to be better prepared than in the past. …

The Effects Of Environment Dynamism And Heterogeneity On Salespeople's Role Perceptions, Performance And Job Satisfaction, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This article develops a structural equations model which examines the effects of environmental dynamism and heterogeneity on salespeople’s role conflict, role ambiguity, performance and job satisfaction. The model is tested with EQS, using data collected from 230 salespeople in multiple companies and industries. Indicates that environmental dynamism reduces satisfaction and performance, and increases role conflict and ambiguity. Notes that environmental heterogeneity also reduces performance and increases role conflict, but does not have a significant effect on role ambiguity.

Empirical Findings On The Aces Decision-Making Technique, Larry E. Pate, Troy R. Nielson

Faculty Publications

Over the past two years, we have conducted a series of empirical studies on the ACES Decision-making Technique, a normative procedure (Pate, 1987) based upon the Janis and Mann (1977) assertion that decision makers who fail to engage in sufficient information search often find themselves in defensive avoidance and are, thus, unable to be vigilant, resulting in problems of procrastination, shifting responsibility, and rationalization of decisions. ACES represents a mechanism for achieving greater information search through a structured process that involves (1) identifying and challenging Assumptions, (2) clarifying and establishing more accurate Criteria weights, (3) expanding the Evoked set of …

Sports Books For Christmas, Richard C. Crepeau

On Sport and Society

With Christmas just a few days away and all those last minute gift ideas eluding you, I have come to offer a selection of books for the sports fan or fanatic on your Christmas list.

Ua12/2/1 Holiday Shopper, Wku Student Affairs

WKU Administration Documents

Special holiday shopping guide published by the College Heights Herald.

• Craig, Ryan. International Students Plan to Stay, Celebrate
• LaBelle, Charbonee. Eggnog
• Lenz, Rebecca. Students Fight Crowds, Budgets When Shopping
• Reynolds, Becky. Making Gifts Saves Students’ Money
• Gagliardi, Melissa. Christmas Spirit About Giving What You Can, Not Getting
• Wilson, Sherry. Students Ordering Christmas from Catalogs
• Goetz, Kristina. Get Cozy, Get Away During Holidays
• Gagliardi, Melissa. Being Santa A Big Deal for Student – Kelly Goedert

The Effects Of Training On Women's And Men's Perceptions Of Sexual Harassment, Isabel M. Rivera Ledoux

All-Inclusive List of Electronic Theses and Dissertations

Sexual harassment is a continual problem in the workplace; however, most sexual harassment research focuses on problems associated with sexual harassment rather than evaluating the potential for training programs to resolve such problems. This study examined two training programs to evaluate the potential effects of training on the differences between the perspectives of women and men on sexually harassing behaviors. The first training program served as a control group, and the second emphasized the discrepancies between female and male experiences of sexually harassing behaviors. It was predicted that women and men who become aware of the psychological pain experienced by …

Job Competencies, Career Paths, And Educational Backgrounds Of "Fortune" 500 Training Directors, Rachael A. Shultz

Electronic Theses and Dissertations

This study examined the job competencies, career paths, and educational backgrounds of training directors and also compared the responses of male and female training directors in an attempt to identify possible sources of justification for reported male/female salary differences. Data for the study were gathered through the use of two questionnaires. The first was based on a part of the American Society for Training and Development's (ASTD) 1987-1989 Competency and Standards Study. Additionally, a demographic questionnaire dealing with biographical, educational, and professional characteristics was self-developed. Both were mailed to training directors in all Fortune 500 companies. Major findings include: (1) …

Prediction Of Student Completion Of An Associate Degree Radiologic Technology Program, Donna R. Shehane

Electronic Theses and Dissertations

The primary purpose of this study was to investigate the admission/selection process of the Radiologic Technology Program at East Tennessee State University to ascertain predictive validity of the admission process and to identify specific indicators leading to program completion. The population for this investigation consisted of 510 students who had applied to East Tennessee State University and the Radiologic Technology Program from 1991 through 1993. Data were collected from institutional and program academic records. Correlation research was chosen to establish validity. One-way Analysis of Variance and t-test were applied to investigate different admission parameters and discriminate analysis was completed due …

The Effects Of Risk Management Program Implementation On Worker Safety Knowledge, John C. Donnelly

Community & Environmental Health Theses & Dissertations

This study examined the effect of the implementation of a risk management program tool on worker safety knowledge in a composite building material fabrication facility whose workers suffered from an increasingly high injury (incidence) rate in recent years. Risk assessment codes (RACs) and job safety analyses (JSAs) were the primary tools used to introduce workers to the concept of risk. Because employee involvement is a crucial element in JSA development. employee input was frequently solicited throughout JSA development.

The study instrument consisted of a pre-test and post-test survey, to which an experimental and control group were subjected. The instrument was …

Inside Aicpa, November 27, 1995, American Institute Of Certified Public Accountants (Aicpa)

Newsletters

No abstract provided.

1995-11-17, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

1995 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1995.

Mutuality, Locality And Communitarianism, Roger A. Lohmann

Faculty & Staff Scholarship

What is the nature of the bonds among participants in nonprofit organizations and voluntary action, and between philanthropic givers and recipients, and how do these affect the behavior of third sector actors and those in other sectors? Mutuality accounts for the intermediary bulwark which offers a primary protection of the individual from the state. Except through Tocqueville, mutuality has had very little impact on American legal and political philosophy until quite recently. Mutuality is a principal concern of some communitarians, particularly Taylor, Sandel and Bell. Communitarianism is one of the few instances of focus on this important problem. This paper …

Communication Flows In Distribution Channels: Impact On Assessments Of Communication Quality And Satisfaction, Jakki J. Mohr, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

We develop and test a model of the relationships between: (1) norms of information sharing and communication flows of frequency, bidirectionality, and formality, (2) these communication flows and dealers’ assessments of the quality of communication and satisfaction with communication; and (3) formality of communication flows and dealers’ distortion and withholding of information. Based on data collected with a survey mailed to a national sample of computer dealers, our findings offer insight on channels communication to both researchers and practitioners. By examining the impact of communication flows on summary judgments of communication, managers can focus their efforts on vital communication flows …

Santa Clara Magazine, Volume 37 Number 4, Fall 1995, Santa Clara University

Santa Clara Magazine

8 - OF QUARKS, OBJECT IDENTIFICATION, AND PORPHYRIN MOLECULES SCU undergraduates get a taste of scientific research. By Miriam Schulman

14 - WHAT'S YOUR BOTTOM LINE? By investing in mutual funds that reflect their values, an increasing number of shareholders hope to put their money where their morals are. But can socially responsible investing really change the world? By Jeff Brazil ' 85

22 - A BIG ENOUGH UMBRELLA Tens of thousands of women from around the world gather for a unifying-albeit rainy- conference in China. Photographs By Kim Johnson ' 87

26 - THE ART OF MATHEMATICS For every …

Foresight - "Management In The Next Millennium - Fall 1995, Nova Southeastern University

Foresight Magazine

No abstract provided.

Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick

Marketing Faculty Research and Publications

Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the Commission, how these principles are operationalized can provide fertile ground for challenges. Thus, the authors review six copy testing and ad interpretation issues from the recent Stouffer Foods case. The authors discuss difficult tradeoffs inherent in relative versus absolute claims, multiple claims, control ad groups, control questions, and disclosure information. The careful consideration of such trade-offs in advertising research decisions will help in the …

1995-09-00 Newsletter, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

1995 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1995.

1995-09-08, Morehead State Board Of Regents

Morehead State Board of Regents Agenda Books and Meeting Minutes

No abstract provided.

The Effect Of Product Regulation On Business Global Competitiveness: A Contingency Approach, Carol M. Sanchez

Peer Reviewed Articles

This paper focuses on product regulation, which is one important type of regulation that influences business firms. We develop a theoretical model that describes the effect of product regulation on the global competitiveness of business. Special emphasis is given to the contingency effects of several variables on the relationship between product regulation and business global competitiveness. We derive three propositions about these contingency effects, and also discuss higher-order interactions that may occur between the contingency. The overall thrust of our argument is to question the universality of the assumption that regulation is detrimental to business competitiveness.

On The Issue Of Universal Banking In The Nigerian Context., V. A. Odozi

Bullion

The paper analyses the real issue in Universal Banking. Highlighting the global spread, the concept, the alternative approaches to Universal Banking as while the pros and cons. The author of the view that Universal Banking cannot deal with the inefficiencies and distortions in the system nor will it make a distressed merchant bank viable.

School Of Business And Entrepreneurship 1995-96 Catalog, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.