Digital Commons Network^™

Baby Boomers' Feelings On The Relationship Between Price And Quality, Rebecca A. Hudzik-Presson

Theses

This thesis will focus on the study of Baby Boomers and the impact their particular generation has upon the type of products they purchase.

Marketing research has indicated that generational data can be very helpful. Generational factors provide a framework for understanding the marketplace. Many marketers who want to appeal to Baby Boomers attempt to recognize what interests Boomers. A fundamental truth is that marketers who take into account age group have an important competitive advantage over those who do not.

Research has also indicated that Baby Boomers show some loyalty to brand names. They look at quality as a …

Examining The Usefulness Of Amerinet's Valusource 3.0 Software, Theresa A. Jarus

Theses

The main focus of this research is to provide AmeriNet, Inc., a group purchasing organization of medical and healthcare supplies, with a statistical and realistic perspective regarding user training requirements and effectiveness of their latest software release, ValuSource 3.0.

This electronic catalog was developed for AmeriNet members to provide contract pricing information. The software release took over a year to design and implemented most of the functionality required/requested by AmeriNet shareholders and members.

The purpose of the software is to give members access to up-to-date contract information such as pricing, contract terms, commitment levels, etc. ValuSource 3.0 is capable of …

The Valuation Of Family Limited Partnership Interests, Steven J. Krekeler

Theses

The focus of this report is on using family limited partnerships to reduce wealth transfer taxes. This report will explain how valuation discounts applicable to family limited partnership interests enable wealth to be transferred which avoids gift and estate tax. Furthermore, the report will discuss why some family partnership valuation discounts are accepted by the IRS and others are rejected, including steps taxpayers and their professional advisors can take to increase their chances of success.

Senior family members throughout the U.S. have a growing interest in preserving their wealth for the next generation. Many are not aware that 55% or …

A Business Plan For A Case Management And Home Health Agency, Zeporah A. Dunbar

Theses

This thesis will focus on the changes in health care delivery in the United States and how case management and home health care agencies have impacted upon it. The quality and cost-effectiveness of case management and home health care delivery will also be explored.

As we approach the twenty-first century, the focus of health care delivery is changing rapidly. The health care delivery system has undergone major changes and has had a tremendous impact on the development of case management and home health care agencies. These changes are affecting, and will affect health care consumers and the delivery of home …

The Effects Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the importance of humorous advertising in the business world and the effect that it has on consumers ' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand.

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

An In-Depth Look At Demographics And Psychographics To Show How Data About Consumers Have Changed To Meet The Need Of Marketers, Susan L. Sebacher

Theses

Consumers are constantly changing. The generations are aging, causing their wants and needs to change. Products are also changing. They have gone from standardized to specialized. The market for consumer goods has gone from a mass market to niche markets. As consumers' sophistication grows so does their skepticism about advertising and claims advertisers make about their products. This creates a tough environment for marketers.

Demographic information provides marketers with a profile of their customers. Demographic information includes: gender, race, age, education, income, marital status, and number of children Demographic information groups consumers into generational groups. Generational groups are designated by …

Improving Police Officer Performance Appraisal, Leslie D. Simpson

Theses

This thesis will examine the development of American police management practices and organizational structure from its inception during the eighteenth century to the present. The organizational structure and management philosophy will be discussed concerning the influence they have on police officer performance appraisal.

Private sector business organizations have undergone monumental changes in management philosophy during the past twenty years. Most successful enterprises have shifted to a form of quality management that recognizes the benefits of employee participation in management programs. With emphasis on customer service, quality, process improvement, and human resource management American businesses are regaining their leadership role in …

Characteristics And Qualities Of The Successful Entrepreneur: An Empirical Study, Pearl Farer Raskin

Theses

Entrepreneurship has become an increasingly important phenomenon for researchers and policy makers to understand. It is important for job growth, accounting for 80% of new jobs created in the United States. It is a key factor in enhancing technological innovation, productivity growth and per capita income in industrialized nations. Furthermore, it is an important career choice, accounting for roughly one tenth of the labor force at any point in time, and about one fifth of the labor force for some part of their careers (Birley 156).

Many individuals have difficulty bringing their ideas to the market and creating a new …

The Effectiveness Of Cognitive Stress Management Intervention For Customer Contact Employees, Nancy M. Rickert

Theses

The relationship between cognitive stress management interventions and an improved stress level for customer contact employees was examined . Twenty- five (25) customer contact employees were volunteer subjects of this study. Twenty-five (25) completed the pretest and posttest questionnaire (the work stress inventory) . Six (6) of the twenty-five volunteer subjects completed the pretest , participated in the cognitive stress management workshop , and the posttest. Results revealed a significant difference in reported levels of stress between the two groups of customer contact employees .

Can Corporate Repositioning, The Turn Around Prescription Of The 1990s, Assist Dimac Direct In Regaining The Number One Position Of Direct Response Agencies?, Krista M. Mackin

Theses

This thesis will focus on corporate repositioning within the industry of direct marketing - what is it, what it does, why it is necessary and how to develop and maintain it.

The term "corporate repositioning" is the latest on the world's number one business strategy that was first studied and developed by Al Ries and Jack Trout in their book Positioning: The Battle for Your Mind. Corporate repositioning entails more than changing a company's logo, creating images through advertising and generating hype for a company's products or services. Rather, repositioning means that a company must create a "position" in the …

Managing Diversity In The Global Economy, Kathia G. Arjona

Theses

This thesis will focus on the study of the diversity management in businesses today, since the 2Ist century is around the comer. It seeks to study and highlight the importance and benefits of having a diverse workforce in today's organizations. Each day more and more companies are doing business globally, and that is why this thesis attempts to find a balance among the similarities and differences employees might encounter in any organization.

The advantages of a diverse workforce for successfully penetrating global, ethnic minority, and other group markets are many. Yet, making diversity work while simultaneously ensuring a stable and …

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Sewing The Seeds Of Passion: A Study On Effectively Communicating Vision In A Volunteer Based Non Profit Organization, John R. Miller

Theses

This thesis will focus on the study of modem nonprofit organization and the crucial role which leader hip and vision play in fueling these organizations.

Recent literature. written both specifically about nonprofit and about corporate culture in the general business world. suggests that there is a direct correlation between the strength of leadership al the executive and board levels, and the degree to which volunteers and paid staff will "buy-in" to the philosophy and work of the nonprofit . And because of the nature of the nonprofit business, that is, that it exists "for the public good" as opposed to …

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …

Identification Of Critical Elements That Deter Tqm Program Success, Rex F. Osborn

Theses

This thesis reviews the Total Quality Management (TQM) program initially developed in Japan after World War II and its entry into the United States during the early Eighties.

TQM was incubated in Japan and matured into a viable program. TQM offered those who implemented the program improved quality products and improved cooperation between management and the workers for accomplishing common goals and objectives . The program focused on product quality and the belief that customer satisfaction is of key importance.

United States managers were searching for improved management programs to motivate workers, improve production and increase sales and profits . …

The Usar Company Command Handbook: A Study Of Potential Benefit And Impact On Effective Performance By Army Reserve Leadership, David Winston Fielder

Theses

This thesis will focus on a newly-created leadership manual and the likelihood of increased effectiveness in job performance and perceived benefit among company-level leaders in the United States Army Reserve who use it. In this thesis, this handbook or leaders' manual - which summarizes and highlights applicable military regulations, policies, guidances and code as well as provides helpful hints for the company commander - was reviewed by subject matter experts who rated the manual on the basis of accuracy, utility and potential for use among Army Reserve leadership. Specifically, it was hypothesized that these experts would view the handbook as …

Partnering With Profs, Patrick J. Cooney

Theses

This thesis will focus on the study of corporate universities and the development of a business plan for the implementation of Bi-State University.

Research presented will cause the reader \O consider alternatives 10 accomplish strategic organizational training and development objectives. The reader should keep in mind their organizational culture and the developmental needs of their organization's human resources.

The purpose of this commentary is to identify the various options available beyond traditional training methods to develop a corporate university for Bi-State Development Agency. The best way to research approaches to human development is to ask the subject matter experts. Several …

Predictors Of Coping Behavior After A Layoff, Carrie R. Leana, Daniel C. Feldman, Gilbert Tan

Research Collection Lee Kong Chian School Of Business

A study examined the effects of individual differences and situational characteristics on individuals' use of 6 job loss coping strategies among laid-off industrial workers. In each case the predictors explained a significant portion of the variance (30%-47%) although different predictors were significantly associated with each of the 6 coping strategies. The results also suggest that the use of problem-focused and symptom-focused coping strategies are complementary rather than mutually exclusive.

An Empirical Model For Predicting The Feasibility Of Corporate Turnaround, Syed Kamalludin Bin Syed Alaudin Al Qadiri

Theses: Doctorates and Masters

The primary objective of this research was to identify the determinants of corporate turnaround feasibility and their effect (in terms of their state of existence and their existence) on the probability of corporate turnaround feasibility in Successful and Non Successful Turnaround Companies. The other objective was the development of an empirical model of the determinants of corporate turnaround feasibility capable of predicting the feasibility of corporate turnarounds. One hundred 'troubled companies ' were identified out of two hundred and eleven publicly listed companies of the Kuala Lumpur Stock Exchange through observations of their share price performance, earnings before interest and …

Managing For Flexibility: A Manufacturing Perspective, Ravi Kathuria

Business Faculty Articles and Research

This paper investigates managerial practices that are conducive to the management of flexibility. Using data from manufacturing plants in the United States, this paper identifies managerial practices that manufacturing managers strongly demonstrate in plants that place a high emphasis on flexibility. The results indicate that managers who pursue flexibility, emphatically engage in team building, employee empowerment, and other relationship oriented practices that generate enthusiasm among employees. These practices seemingly motivate workers to deal with the uncertainty and changes, in the form of product mix, customer delivery schedule, capacity adjustments, etc., that characterize manufacturing flexibility. Furthermore, workers are entrusted with the …

Creating The 'Right' Impression: Towards A Dramaturgy Of Management Consultancy, Timothy Adrian Robert Clark, Graeme Salaman

Research Collection Lee Kong Chian School Of Business

This article adopts a novel approach by examining the activities of management consultants in terms of the dramaturgical metaphor. This is a useful framework within which to illuminate their activities since a number of service characteristics combine to create a context within which the key task of management consultants is to convince clients of their quality and value. Impression management is therefore a core feature of consultancy work. In this sense management consultants are viewed as systems of persuasion creating compelling images which persuade clients of their quality and worth. This argument is illustrated with reference to the activities of …

Trends. International Trade And The Subversion Of Justice: Japan, The European Union, And Iraq, Ibpp Editor

International Bulletin of Political Psychology

The author discusses the moral philosophy, the psychology of moral judgment, and treatises on law often suggest that justice subsumes some combination of behavioral and intentional accountability and equity.

Ua25/2 Connections, Wku Human Resources

WKU Administration Documents

Newsletter created by WKU Human Resources for the faculty and staff of WKU regarding personnel issues and benefits.

African American In Televised Advertisements: A Content Analysis, Amy Anderson

Masters Theses & Specialist Projects

The purpose of this study was to analyze African American portrayals in televised advertisements over a sixday period in November 1995. A total of 799 advertisements were analyzed, including 205 that depicted at least one African American actor. Content analysis was used to describe the following, with respect to African American actors: age, gender, day and time of portrayal, occupational role, and products and services advertised. Comparisons were also made between frequencies of actors of different races and amount of time these actors appeared. When compared with previous studies of African American television portrayals, many improvements were observed as well …

The Morality Of Intimate Faculty-Student Relationships, Nicholas Dixon

Center for the Study of Ethics in Society Papers

Presented September 19, 1996 for the Center for the Study of Ethics in Society

Ethical Issues In A Networked Environment, Kristen G. Sallberg

Theses and Dissertations

The research objective was to provide a preliminary understanding of how USAF computer users perceive the ethical considerations of computer networks and how the USAF is addressing ethical issues of networked environments. A survey was undertaken to explore questions of ethics in the use of information networks. The literature review explored issues of ethics in the private sector and USAF guidance regarding use of official government resources. The sample population consisted of military members stationed at Wright-Patterson Air Force Base Ohio. The responses regarding certain attitudes about behaviors and actions in a networked environment were consistent overall. A significant difference …

Digital Science: Electronic Association And Groupware In Facilitating Third Sector Research, Roger A. Lohmann

Faculty & Staff Scholarship

In thinking about the application of computers and the internet technology to problems of association, collaboration and civil society we need to get beyond the current state of mimicking existing social processes and discover new ways to extend and enhance those social processes.

Feasibility And Implementation Planning For The Centennial Of Powered Flight, Harrison Price Company

Harrison "Buzz" Price Papers

In 2003 Dayton will produce an international yearlong celebration of the Centennial of Powered Flight. The 2003 Committee authorized Harrison Price Company (HPC) to prepare a Feasibility and Economic Planning Study for the Festival of Flight. The study is divided into nine sections including this Introduction which describes the Centennial of Flight background, the purpose of the 2003 Committee, the role and structure of the National Historic park and the study scope and methodology. Section two, Program Concept Parameters, outlines the content of the program. This includes programmatic content, and descriptions of the Festival of Flight program, Air Force Museum …

Get Your Hands Out Of My Drawers: A Survey Of Information Ownership And Stewardship At The Air Force Institute Of Technology, Keith E. Kolekofski Jr.

Theses and Dissertations

Despite beliefs in the benefits of good Information Resources Management (IRM) practices, executives still find their organizations plagued by outdated, inconsistent, and unavailable information. This information is often stored in disparate, standalone systems spread throughout the business. The Air Force Institute of Technology (AFIT) fails to reap the synergistic benefits of shared information despite its bounty of information systems and proclamations for IRM principles. Previous researcher postulated that this disconnect may be explained, in part, by an ownership attitude at the functional level. Empirical evidence gathered from a survey of AFIT's members failed to support Plant's hypothesis. Exploratory factor analysis …

Usaf Pilot Perceptions Of Workload Assessment In A Combat Or High-Threat Environment, Kadircan Kottas

Theses and Dissertations

This study analyzed the self-reported survey responses of 219 Air Force Pilots concerning their perceptions of workload assessment in a combat or a high threat environment. The first objective of this study was to determine and compare the combat workload factors of varying importance in combat workload assessment by aircraft and mission type flown. The second objective was to examine the pilots' perception of combat mission inflight workload. A stepwise regression model to predict the pilots' perceptions of inflight workload using pilots' characteristics data was explored. Research conclusion varied among aircraft types. Combat workload items indicated as distractingly important were …