Digital Commons Network^™

Leadership In The Age Of Ai: Review Of Quantitative Models And Visualization For Managerial Decision-Making, Satyadhar Joshi

Harrisburg University Other Works

This paper offers a comprehensive review of existing literature on the intersection of Artificial Intelligence (AI) and leadership, drawing on both theoretical insights and practical implementations. By analyzing scholarly publications from the past two years (2023-2025), the review traces emerging patterns in how AI technologies are being integrated into leadership practices. Key themes include the growing relevance of learning-based systems for adaptive decision-making and the application of attention-based models to improve responsiveness in dynamic environments. The review also addresses ethical dimensions of AI-enabled leadership, emphasizing the need to balance algorithmic efficiency with human judgment and oversight. Concerns around transparency, psychological …

2025 Academic Conference Program

Holy Cross Undergraduate Academic Conference

No abstract provided.

Power Dressing Or Overdressing? The Effect Of Self And Managerial Attire On Employee Perceptions, Conor Kincaid

Honors Projects in Management

This study investigates how dress styles influence employees' self-perceptions when they and their managers wear different attire in corporate environments. We surveyed employees across various industries and company sizes, showing them images of individuals in casual, smart casual, business casual, and business formal attire. Based on Peluchette and Karl's (2007) validated instrument, participants rated sixteen self-perception attributes across six dimensions: authoritativeness, competence, productivity, trustworthiness, friendliness, and creativity, with strong reliability coefficients ranging from .82 to .93. Our findings revealed that employees perceive themselves as significantly more authoritative (p = 0.0002) and competent (p = 0.033) when wearing business formal attire, …

The Effects Of Restaurant Cancellation Policies And No-Show Awareness Campaigns On Reservation Behaviors, Esther Kim, Jason Tang, Minji Kim, Eun Joo Kim

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

This study addresses the persisting issue of restaurant reservation no-shows by applying the availability heuristic principle to analyze booking behaviors. Three experiments identified cancellation policy features and factors influencing booking and no-show behaviors. Findings confirmed that a cancellation barrier (i.e., strict policy and complex cancellation method) decreases no-show intentions and negatively affects booking intentions. This research suggests that a lenient cancellation policy, an easy cancellation method, and an awareness campaign can encourage positive guest booking behavior and reduce no-shows. Applying the availability heuristic principle to restaurant management, the current research enhances the understanding of psychological factors affecting guest decisions and …

Impact Of Innovation On Firm Performance Via Corporate Entrepreneurship And The Role Of Information And Communication Technology Use, Amir Foroughi, Reihaneh Sadat Hajmirsadeghi, Reza Shokuh Saljoghi, Mina Kharzami

Arab Economic and Business Journal

This study aims to examine the moderating role of ICT and improve the analytical framework . The research employed a non-probability convenience sampling technique. Data was collected from 210 respondents and analyzed using partial least squares (PLS) methods. First, it addresses the under explored role of corporate entrepreneurship as a complementary factor in enhancing the impact of technological innovation on organizational performance, particularly in the context of ICT integration. Second, it provides empirical evidence from Iran, Third, the study introduces a refined analytical framework that highlights the moderating role of ICT.

Measuring The Effect Of A Brand Communication Strategy Through Consumer-Generated Content: A Case Study Of Telecommunication Services, Jiwon Baek, Haejin Seo, Tae Ho Song

Asia Marketing Journal

The objective of marketing communication is to develop brand knowledge in consumers’ minds by informing and persuading consumers with the information that the brand needs to convey. However, existing studies on advertising effects have primarily focused on quantitative performance metrics. Although studies measuring consumers' cognitive responses have increased recently, it is still difficult to find research analyzing the effectiveness of advertising from a communication perspective. Therefore, we aimed to examine the communication effectiveness of advertising by utilizing Consumer-Generated Content data. The results of the Semantic Network Analysis and centrality analysis revealed differences in advertising effectiveness between the two brands. Moreover, …

Rethinking Money: How The Backfire Effect Shapes Consumer Reactions To Recommendations, Hee-Kyung Ahn, Eunkyoung Lee

Asia Marketing Journal

This research explored how priming of money influences consumers' reactions to others' opinions, particularly regarding compliance with different types of recommendations. Across two experiments, we found that subtle reminders of money made individuals value their independence in decision-making. As a result, they tended to respond negatively to recommendations that were overly prescriptive, such as specific product suggestions. On the other hand, when money reminders accompanied recommendations that offered some flexibility—like suggestions for product categories—individuals were more likely to agree with these flexible recommendations than specific suggestions. This effect even persisted when the category recommendations included only a single alternative.

Detrimental Impact Of Waiting On Dining Experiences: Evidence From Online Restaurant Reviews, Jooa Baek, Yeongbae Choe

Asia Marketing Journal

This study employs big data analytics to examine customers’ waiting experiences in restaurants, a critical component of the broader hospitality and tourism industry. Drawing upon a large corpus of online reviews, the analysis uses topic modeling to identify four salient themes that emerge—waiting, food, servicescape, and service quality—informing the way in which customers perceive and evaluate dining experiences. Two subsequent regression analyses reveal a significant negative relationship between waiting-related comments and overall review ratings, underscoring the disproportionate influence of waiting experiences in shaping customer satisfaction. These findings offer valuable insights for hospitality and tourism practitioners and researchers aiming to deepen …

Illuminating The Pathway From Social Media Marketing Stimuli To Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, Ferdi Antonio

Asia Marketing Journal

This study illuminates factors driving skincare brand choice by examining the role of product effectiveness in the social media marketing context. Using quantitative approach with Structural Equation Modeling on data from 217 Gen Z respondents, the research focuses on two key social media marketing stimuli: nano influencer marketing and short video content marketing. The findings reveal that product effectiveness significantly mediates the relationship between these marketing stimuli and consumer brand selection. While various marketing stimuli can attract consumer attention, the perceived effectiveness of the product is the primary driver of brand choice. Additionally, the study highlights the importance of selecting …

Beyond Revenge Spending: Exploring The Role Of Loneliness And Online Brand Equity In Sustained Luxury Consumption Among Asian Mz Adults, Sukyoung Kang, Sanghee Kim

Asia Marketing Journal

This study examines the relationship between loneliness, online brand equity, and luxury purchase intentions among Asian MZ adults. While prior research attributed the surge in luxury purchases during COVID-19 to ``revenge spending'' aimed at alleviating negative emotions, this study suggests that individuals leverage loneliness, transforming it into a driving force for luxury consumption by addressing emotional needs rather than simply compensating for distress. By highlighting online brand equity as a moderating factor, the study demonstrates how luxury brands, traditionally reliant on offline experiences, can leverage digital channels to connect with Asian MZ consumers. Based on a survey of 200 participants, …

Bridging Experience And Intention: The Mediating Role Of Outcome Expectations In Social Entrepreneurship Among Creative Economy Actors, Muhammad Iqbal Rezky, Janah Sojanah, Rasto Rasto

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

This study explores the role of outcome expectations in mediating the influence of prior experience on social entrepreneurship intention in the creative economy sector of Indonesia. Despite the increasing interest in social entrepreneurship, research on the factors driving the intention to become a social entrepreneur remains scarce. This study employed the Social Cognitive Career Theory (SCCT) as a theoretical framework to investigate social entrepreneurship as a career choice, focusing on the influence of outcome expectations on social entrepreneurship intention. A quantitative explanatory survey was conducted with 290 creative economy actors in Bandung through questionnaires. Data were analyzed using Partial Least …

Connecting Emotionally: Examining The Impact Of Narrative Video Advertising On Consumer Involvement And Brand Attachment, Anni Rahimah, Shannon Saghava Aqfa Dzikrullah, Ameylia Ayu Astira

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

The increasingly competitive advertising landscape necessitates innovative strategies to engage potential customers effectively. This study investigates the impact of emotional and narrative-driven video advertisements on attitudes toward advertisements and advertisement involvement, ultimately fostering emotional brand attachment among viewers. This research adopts a quantitative approach, employing Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4 software. Data were collected through a structured survey involving 131 respondents who had utilized the GoSend service in DKI Jakarta, Indonesia. The results demonstrate that emotional and narrative elements in video advertisements exert a significant positive influence on viewers’ attitudes toward advertisements …

Designing A Human-Centered Public Relations System For Layoffs At Organizations Across Financial And Professional Services, Kateryna Kzhemanovska

Harrisburg University Dissertations and Theses

Public relations professionals support businesses across financial and professional services sectors with several initiatives, including reduction of workforce. Given the current macroeconomic situation, as of April 2025, many companies are laying off employees, and doing so in a non-user-centric way. This study will examine existing literature on the topics of corporate communications, reduction of the workforce, reputation management, human-centered interaction design, and project management, and explore the opportunity and relevance of applying human-centered methods to the reduction of workforce processes.

"It's About Time!" First-Year Generation Z African American Collegiate Male Time Management Practices: A Phenomenological Study, James Delano Payne Douglas

Doctoral Dissertations and Projects

The purpose of this qualitative transcendental phenomenological study was to understand the impact of time management practices on the experiences of academic integration and social integration for first-year Generation Z African American collegiate males. African American collegiate male retention, persistence, and completion rates are lower than those of other higher education demographics. The theory guiding this study was Astin’s (1984, 1999) student involvement theory which hypothesized that student learning and personal growth results from the degree of involvement measured by the amount of time personally invested in the educational process. The central research question is “How do first-year Generation Z …

Perceptions Of Employability With Ai Skills, Brandy Whitford, Patrick J. Cooper

Student Publications and Presentations

Artificial intelligence (AI) is making AI proficiency a key factor in hiring and career advancement. By late 2023, 75% of knowledge workers integrated AI into their workflows, with 92% reporting increased productivity and creativity (Kimbrough, 2024). Employers are adapting—66% prefer candidates with AI expertise, and 77% consider AI skills essential for career growth (Microsoft & LinkedIn, 2024). However, hiring biases related to AI-skilled applicants remain underexplored, particularly concerning gender disparities in employability perceptions. This study examines how AI-related skills influence perceived employability and whether these perceptions vary based on applicant gender. Specifically, it explores whether AI-skilled female applicants receive higher …

Discovering Prompt Engineering: A Qualitative Study Of Nonexpert Teachers' Interactions With Chatgpt, Katherine Carl, Christopher A. Dignam

Research Days

Discussions of the use of artificial intelligence (AI) have become ubiquitous in research, industry, and education. Prompt engineering has emerged as a valuable skill desired by employers, and students have begun to express interest in learning effective ways of interacting with Generative AI. While much research has been done to formalize and optimize the process of prompt engineering, few studies have investigated the use of AI by nonexperts, including nonexpert teachers. In this study, we use qualitative analysis to characterize the process by which nonexpert teachers engage with and learn from ChatGPT as they engage with it as co-creators to …

Enhancing Animal Shelter Operations With Time Series And Machine Learning, Sakava L. Kiv, Donald L. Anderson, Shivam Negi, Jacquelyn Cheun

SMU Data Science Review

Enhancing animal shelter operations through machine learning involves employing a variety of advanced techniques aimed at increasing efficiency, promoting animal welfare, and optimizing resource allocation. This paper explores predictive analytics for adoption rates using regression models to estimate the likelihood of adoption based on historical data, encompassing variables such as breed, health status, and previous adoption trends. Additionally, classification algorithms are utilized to categorize animals by adoption probability, facilitating better resources and marketing prioritization. Clustering algorithms are employed to group animals according to behavior patterns and/or physical health, enabling tailored medical care and enrichment activities that improve their mental and …

Blockchain Transparency In Reducing Second-Hand Luxury Shopping Uncertainty And The Role Of Price Consciousness, Song‑Yi Youn, Joohye Hwang, Naan Ju

School of Business Faculty Papers

This study explores consumer behavior and decision-making in the context of blockchain technology (BT) adoption within the second-hand luxury market. Specifically, it investigates how BT can reduce uncertainty and enhance transparency in second-hand luxury transactions based on a mental accounting theory approach. A partial least squares structural equation modeling analysis (N = 511) was conducted, focusing on consumers’ perceived quality of traceable information obtained through BT (i.e., product diagnosticity, informativeness, and trustworthiness) and their perceived risks in second-hand luxury online shopping (i.e., financial risk, social risk, time risk, contamination risk, performance risk). The findings confirm that the perceived quality of …

Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton

Honors Theses

The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …

The Tax Adviser, Volume 17, Number 1, January 1986, American Institute Of Certified Public Accountants

Tax Adviser

No abstract provided.

Never Fear, Hope Is Here: A Quantitative Analysis Of Public Accountants’ Hope During Busy Season, Katelynn Hopson

Dissertations

Never Fear, Hope is Here: A Quantitative Analysis of Public Accountants’ Hope During Busy Season

Retention has been a serious and ongoing concern within public accounting for decades, but most of the turnover research within the context of public accounting has heavily focused on the antecedents of turnover intentions with a negative lens. The goal of this study was to take an initial step toward examining the effects of a positive psychological factor—hope—on retention within public accounting firms. Specifically, the study investigated whether a public accountant’s level of hope impacted their turnover intentions via their appraisal of stress surrounding busy …

Investment Analysis Of Costco: A Comprehensive Strategic And Financial Evaluation, Shane Johnson

Honors Theses

We provide an investment analysis of Costco Wholesale Corporation by conducting an analysis of the fundamental business model, industry standing, financial performance, and long-term investment potential. As a leader in the warehouse retail industry, Costco has experienced significant growth through its cost-efficient operations, bulk sales approach, superior supply chain management, membership fee revenue streams, high quality product offerings, and strong customer loyalty. This research seeks to answer the question: Is Costco a good investment opportunity based on its valuation, competitive positioning, financial performance, and overall industry outlook? We begin with a business and industry overview, analyzing Costco’s business strategy in …

Self Perception Of Leadership Styles And Behavior In Secondary School Athletic Trainers, Kelly A. Coleman, Stephanie M. Singe

Internet Journal of Allied Health Sciences and Practice

Purpose: Leadership has been considered an important part of advancing the profession, but investigations into leadership styles of clinically practicing athletic trainers (ATs) are scant, with none in the secondary school setting. The purpose of this study was to explore the leadership styles of secondary school ATs and to determine if differences in leadership style practices exist across demographic characteristics. Methods: We used a cross-sectional web-based survey (Qualtrics, Provo, UT). Leadership style was assessed via the Multifactor Leadership Questionnaire (MLQ)-5x where transformational, transactional, and passive/avoidant leadership behaviors were measured on a five-point Likert scale (0=not at all; 1=once in a …

Cryptocurrency Strategies For Small Enterprises, Ufuoma Omosebi

Walden Dissertations and Doctoral Studies

Due to their limited creditworthiness and growth potential, small enterprises (SEs) encounter significant challenges when securing their growth needs. SEs in Florida lack awareness, understanding, or practical guidance on cryptocurrency-based growth strategies. The purpose of the qualitative, multiple-case study was to explore the cryptocurrency-based growth strategies available to SEs in Florida. Rogers’s diffusion of innovations theory, Markowitz’s modern portfolio theory, and Thaler’s behavioral finance theory grounded the conceptual framework. Four participants identified through purposeful sampling as SEs in Florida used cryptocurrency in their enterprises. Data were collected using in-depth semistructured interviews. Five themes emerged from the six-phase thematic analysis: (a) …

Empowering Consumers: The Impact Of Awareness On Skill Development And Assertiveness In Market Engagement, Megawati Simanjuntak

Journal of Marketing and Consumer Behaviour in Emerging Markets

Consumer empowerment focuses on the knowledge, attitudes, skills, and advocacy that enable consumers to recognize and defend their rights and responsibilities. This study aims to explore the relationship between consumer awareness, skills, and assertiveness, highlighting the role of consumer empowerment in defending their rights. The study involves 2,600 respondents, consisting of 1,400 individuals from urban areas and 1,200 individuals from rural areas, analysed using Structural Equation Modelling (SEM). The findings reveal that consumer awareness significantly enhances both skills and assertiveness. Additionally, consumer skills serve as a mediator linking awareness and assertiveness. This research emphasizes that higher awareness among consumers can …

Do Pro-Environmental Factors Lead To Customers’ Purchase Intention Of Home Energy Management System? The Moderating Effects Of Energy-Efficient Habits, Maryam Zidehsaraei, Minoo Zidehsaraei, Kourosh Esfandiar

Research outputs 2022 to 2026

Environmental challenges, encompassing climate change and global warming, compel consumers to alter their consumption habits. Although there has been a notable surge in consumer awareness regarding pro-environmental practices, especially concerning home energy, there remains a lack of comprehensive research exploring the factors affecting consumers’ willingness to adopt or invest in home energy management system (HEMS) technology. Notably, there have been no studies focused on the factors influencing HEMS purchase intentions (PI) in the Iranian context. Grounded in the theory of planned behavior (TPB) and the norm activation model, this research delves into the PI of Iranian households regarding HEMS, categorizing …

Navigating Work-Life Balance: A Study Of School Educators In Challenging Contexts, Laurent Yacoub, Sara Abou Ibrahim, Nadine Osman, Zubaida Daye, Nada Jabbour Al Maalouf

Arab Economic and Business Journal

Work-life balance has become an essential aspect of employees’ fundamental rights provided by the workplace in almost every industry. While WLB is widely recognized for enhancing employees’ productivity, motivation, and consequently, the overall success of the organization, limited research has focused on its role in the educational sector, particularly in Lebanon. In the educational sector, this concept is particularly important since this sector is known for the high amounts of workload during and after school hours. This study explores the impact of work-life balance on job satisfaction among both Lebanese and non-Lebanese teachers in private and public schools in Lebanon, …

What You See Is Not What You Get: Food Advertising Amidst The Global Overweight And Obesity Pandemic, Marija Ocokoljic

Journal of Marketing and Consumer Behaviour in Emerging Markets

The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia in 2023 in the context of promoting dietary habits. Content analysis of commercials aired on a selection of television stations during the year showed the overwhelming prevalence of ads for food high in fat, sugar, and salt (HFSS), with confectionary products in lead positions. Commercial narratives centre on framing them as sources or catalysts for joyful, …

Adapting To Uncertainty: Strategic Decision Making In The Fresh Produce Supply Chain Under Fluctuating Market Conditions, Jacqueline Kelly

USF Tampa Graduate Theses and Dissertations

The global fresh produce supply chain faces increasing uncertainty due to economic volatility, shifting trade policies, logistical constraints, and evolving consumer demand. In this dissertation, I examine industrial purchasing decision-making grounded in the Industrial Buyer Behavior (IBB) framework. The study explores how supply chain experts navigate uncertainty, mitigate risks, and implement adaptive strategies to maintain efficiency and profitability.

Using a qualitative approach, this research draws on in-depth interviews with industry professionals to identify key factors influencing purchasing decisions, including supply chain resilience, technological advancements, sustainability, and geopolitical risks. Findings indicate flexible sourcing strategies, real-time logistical adjustments, and predictive analytics are …

Beyond The Finish Line: How Mindset & Setbacks Shape Future Success In High School Sprinters, Hannah Lybbert

Student Research Symposium

Introduction

Across many domains, mindset has been shown to affect performance; however, quantifying that belief can be challenging to do empirically.

Track and Field 100m results provide a perfect environment to attempt to quantify the magnitude of the effect of mindset on performance – timing equipment and wind sensors never lie!