Digital Commons Network^™

Educating For Impact: A Prosocial Marketing Approach To Foster Altruism Among Young Consumers, Bela Florenthal

Journal of Applied Marketing Theory

This study explores how a prosocial marketing intervention in a dual-enrollment course fosters altruistic values and emotional development among young consumers while deepening their understanding of cause-related and social marketing. Grounded in holistic and experiential learning, the project required students to engage in weekly acts of kindness, reflect on their experiences, and share their actions on social media to amplify impact. Thematic analysis of qualitative data collected over two academic years revealed personal growth driven by intrinsic motivation (e.g., belonging, self-esteem) and positive emotions (e.g., joy, pride). Students demonstrated greater social awareness and practical application of marketing principles through volunteering, …

The Role Of Participative Leadership In Enhancing Strategic Foresight, Ali Mawat Al-Sudani, Hadeel Kadhm Saeed, Iftikhar Abdhussein Kataa

Journal of Economics and Administrative Sciences

Research diagnoses the role of Participative leadership in enhancing strategic foresight in the General Directorate of Education in the First Rusafa. To explain the influential relationships between the research variables and achieve the main objective of the research, a hypothetical model was developed in light of which a set of hypotheses were formulated. To test them, the researchers used the descriptive analytical approach to complete the research by using the questionnaire as a main tool for collecting data and information, which was distributed to the research sample, which included several managers (department manager and division officials) in the General Directorate …

Love Affair With Thin Air: Mortality, Mastery, And The Consumerism Of Mountaineering, Kenneth Bates, Justine Rapp Farrell, Steven W. Kopp, Christopher Newman

Marketing Faculty Publications and Presentations

Mountaineering is arguably one of the most dangerous recreational challenges an individual may ever choose to undertake, yet millions of people annually venture above 8000 feet to challenge themselves in pursuit of personal goals, ideals, and support of individual values. But, why are consumers motivated to participate in such demanding and hazardous pursuits? This paper evaluates the psychological complexities surrounding adventure tourism as an act of consumerism, uncovering the pursuit of values, ideals, and identity transformation that is guided by one's own mortality salience. The present study seeks to examine consumer satisfaction beyond the simple pleasures of adventure and adrenaline …

Is Political Information Over Facebook Credible? A Look At The 2020 Presidential Election, Kristina Harrison, Shawn Thelen, Boonghee Yoo, John B. Ford

Journal of Applied Marketing Theory

Much controversy still exists surrounding the events before, during, and after the 2020 U.S. presidential election. Some of this is attributable to voters’ uncertainty, driven by conflicting messages transmitted over social media, about the credibility of information surrounding the candidates and election results. Examining data collected shortly before the 2020 election, this study investigates how consumers perceive political information presented on Facebook. Drawing from Source Credibility Theory and the Elaboration Likelihood Model (ELM), the research tests a model that includes medium dependency, medium interactivity, information quality, information presentation, personal expertise, and power perception. Data from 407 participants were analyzed using …

The Role Of Apparel In College Student Athletic Affiliation, Robin Hardin, Michelle L. Childs

Journal of Applied Marketing Theory

Athletics is often considered the virtual front porch of a university, as it is often the most recognizable aspect of a college or university. This study examines how college students use apparel to affiliate with their university’s athletic brand. Results revealed three key factors influencing athletic-related merchandise preference: fashionable appeal, uniqueness, and official merchandise. Further analysis found that merchandise featuring official logos, colors, and recognizable branding elements significantly enhances consumers’ ability to associate with the university’s athletics brand. Gender differences emerged in preferences for fashionable items, with men showing greater interest. These findings provide valuable insights for marketers and university …

Divine Affirmation And The Prophet's Consolation During Times Of Trial: An Analytical Study Of The Objectives Of Tribulation In The Holy Qur'an, Ahmad Bin Ali Al-Zamli

University of Tabuk Journal for Humanities and Social Sciences

This study seeks to uncover the profound theological dimensions of the Qur'anic concept of the Prophet Muhammad's (peace be upon him) consolation, through an analytical examination of selected verses that manifest divine psychological support and reinforcement during moments of missionary adversity and intellectual challenge. It investigates the mechanisms of divine affirmation as a central means of cultivating doctrinal steadfastness and safeguarding the prophetic message in the face of evolving trials. Adopting an integrative, textually grounded analytical methodology, the research is anchored in the thematic pillars of monotheism, divine decree, faith in the unseen, and the Hereafter. It draws upon the …

Chatgpt In Teaching English As A Foreign Language: Teacher And Learner Perspectives, Sameiha Alhussain N Khawaji

University of Tabuk Journal for Humanities and Social Sciences

This study investigates ChatGPT as a supplementary tool in English as a Foreign Language (EFL) education through surveys of 150 teachers and 350 learners in Asia, Europe and Latin America. Results show that ChatGPT improves language proficiency by providing personalized feedback, conversational fluency (72% of users reported improvement), writing scores by 22% and vocabulary through contextualized practice. Teachers found it useful for lesson planning and administrative tasks. However, challenges such as plagiarism risks (15% of cases), occasional inaccuracies and cultural insensitivities especially in idiomatic and formal language use require ethical guidelines and human oversight. For example, Asian participants noted mismatches …

The Level Of Psychological Well-Being And Its Relationship To Psychological Exhaustion And Some Demographic Variables Among Kindergarten Teachers In Jazan Region, Salwa Saeed Musaad Al-Harbi

University of Tabuk Journal for Humanities and Social Sciences

The current research aims to identify the level of psychological well-being and psychological exhaustion among kindergarten teachers, reveal the nature of the relationship between psychological well-being and psychological exhaustion, verify the differences in psychological well-being attributed to the variables of age and marital status, and reveal the possibility of predicting psychological exhaustion through the dimensions of psychological well-being among kindergarten teachers in the Jazan region. The researcher used the descriptive correlational predictive approach, as the research sample consisted of (202) female teachers; from kindergarten teachers in the Jazan region, who were selected by a simple random method during the academic …

Singapore's Pre-Service Teacher Training System: A Comparative Study For Improving Saudi Arabia's Teacher Preparation Programs, Mohammed Awad Alasmrai

University of Tabuk Journal for Humanities and Social Sciences

This study sought to explore opportunities for leveraging Singapore's distinguished pre-service teacher education model and assessing its applicability within the Saudi context. Employing a descriptive-analytical approach, the research compared teacher preparation systems in both countries, drawing on official documents, educational literature, and insights from 82 educational experts. The findings highlighted the excellence of Singapore's model, which is built on an effective tripartite partnership between the National Institute of Education, the Ministry of Education, and schools. This system features competitive admission standards and comprehensive training programs that integrate cognitive, skill-based, and behavioral dimensions. In contrast, Saudi Arabia's system involves multiple supervisory …

The Relative Contribution Of Self-Regulation In Predicting Academic Quality Of Life Among A Sample Of Graduate Students At King Abdulaziz University, Dalal Mufrih Al-Muqati

University of Tabuk Journal for Humanities and Social Sciences

The current study aimed to examine the relationship between academic quality of life and self-regulation, as well as the relative contribution of self-regulation in predicting academic quality of life among a sample of graduate students at King Abdulaziz University. The study sample consisted of 400 students from the Faculty of Arts (150 male and 250 female students). To measure the research variables, the researcher used the Academic Quality of Life Scale developed by Okasha and Al-Zoghbi (2019) and the Self-Regulation Scale developed by Al-Tarabsheh and Al-Shuqran (2017). The results indicated a statistically significant positive correlation between academic quality of life …

The Image Of Camels In The Arabic Novel: The Novel Of A Good Camel By Saud Alsanousi As A Model - A Descriptive And Analytical Study, Yasser Ahmed Hamed Marzouq

University of Tabuk Journal for Humanities and Social Sciences

This paper deals with the image of camels in the Arabic novel, focusing on the novel A Good Camel by Saud Alsanousi as an analytical model. It explores the use of camels and their artistic connotations in the novel, and how they interact with the narrative structure, relying on a descriptive and analytical approach to uncover the dimensions of this use and connotation. One of the most notable findings was that camels in the novel transcend being merely animals or means of transportation, becoming a central character with profound dimensions, symbolizing patience, endurance, and resistance-values inherent in the desert environment …

The Impact Of An Art Therapy Training Program On Changing The Perceptions Of Interior Design Students, Abdulaziz Abdulrahman Al-Duqail

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to investigate the perceptions of design students at the College of Design and Applied Arts at Taif University of Saudi Arabia using an experimental art therapy program. The experimental user used pre- and post-tests on the creations of (30) students. A scale for students' perceptions of art therapy was administered before and after the study. There were statistically significant results and application trends across all scale axes (general knowledge, innovation and attitude, and perception of social benefits). The results also included positive correlations among all of them. These results confirm the effectiveness of the training program in …

Two Essays On Customer Loyalty, Arjang Attar Shoushtari

Theses and Dissertations in Business Administration

Customer loyalty is vital for business success, yet most research treats loyal customers as a uniform group. This essay challenges that assumption by proposing that attitudinally loyal customers are psychologically heterogeneous. Drawing on Construal Level Theory (CLT), I introduce the construct of Consumer-Brand Construal Level (CBCL) to distinguish loyal customers based on how abstractly or concretely they construe their brand relationships. I conceptualize two loyalty mindsets, macro-loyalty (abstract, big-picture) and micro-loyalty (concrete, detail-focused), and argue that even highly loyal consumers differ meaningfully in their CBCL. I develop and validate a new CBCL scale (Studies 1–2) and then test how these …

Scoring Accuracy And Differential Rater Functioning Of Large Language Models (Llms) In Evaluating Short Student Essays Under Different Conditions: A Simulation Study, Majed Mahmoud Ajoudeh

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to evaluate the accuracy and differential rater functioning (DRF) of LLMs in scoring short essays, based on synthetically generated data of 270 essays with varying quality. The LLMs scored the essays under three prompting conditions: without a rubric, with a brief rubric, and with a detailed rubric. Human benchmark ratings were also generated in comparison with the automated scores. The results showed that using detailed rubric improved accuracy and consistency with human raters. Regression analysis further revealed differential rater functioning: the LLMs were more likely to award higher scores to longer essays, favored indirect writing styles, and …

Factors Influencing Employees’ Ai Adoption Intentions In Occupational Settings, Emma G. Wituk

All Theses

Artificial intelligence (AI) is a burgeoning technology whose development has many implications for organizations and employees. Using a modified version of the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, this study tested performance expectancy (PE; the belief that AI will enhance personal job performance) and prior AI experience (EXP) as predictors of behavioral intention (BI) to use an AI coaching tool, Nadia. We expected both PE and EXP to be positively related to adoption intentions. Additionally, social influence (SI; respondent’s belief that other individuals think they should adopt AI) and facilitating conditions (FC; appropriate infrastructure and adequate …

The Iron Pyramid: Expanding The Iron Triangle To Integrate Safety As A Fundamental Dimension Of Construction Success, Laura Cooley

All Theses

For more than fifty years, construction project success has been judged by staying on schedule, remaining within budget, and completing the planned scope of work—an approach commonly known as the “Iron Triangle” (Barnes, Ph.D., 2006). While these measures are important, they do not capture the full range of factors that determine whether a project truly succeeds.

This study introduces the “Iron Pyramid” (Cooley, 2025), a model that expands the traditional framework by adding a fourth dimension: safety. Safety is understood not simply as regulatory compliance or the absence of injuries, but as a holistic construct encompassing project culture, leadership practices, …

A Systematic Review Of Corporate Ethics Program Training Strategies To Improve Ethical Workplace Cultures, Robin Raye Altice

Educational Leadership & Workforce Development Theses & Dissertations

The demand for corporations to practice more ethically responsible conduct and decision making is growing with every news report of another corporate scandal, lawsuit, fine, or high-visibility C-suite firing. To develop an ethical workplace culture, organizations should implement a comprehensive ethics program that fosters and encourages ethical decision making, especially among current and future leaders. However, there is little research and few guidelines for how ethics program administrators should design corporate ethics training to effectively practice and master the skill of ethical decision-making in efforts to continually grow a more ethical work environment. This study aims to identify corporate ethics …

The Role Women Play As Facilitators And Barriers In The Career Trajectory Of Female Leaders, Anna Marie Smith

School of Public Service Theses & Dissertations

As gender diversity in the American workplace increases, the complexities surrounding the challenges faced by women continue to evolve. In recent years, this shift has led to an increase in women entering the workforce in record numbers, providing them with opportunities for successful careers, particularly with respect to leadership, all while balancing work and family life. However, despite the significant gains women have made in the employment arena, they continue to lag behind their male counterparts when it comes to leadership opportunities. While research is abundant on the characteristics of female leaders, what motivates them, and how they compare to …

Identity Salience Of Organizational Culture: The Intersection Of Racial And Occupational Identities In High-Risk Professions, Sarah Espinosa

School of Public Service Theses & Dissertations

Despite decades of effort, issues of race and color in organizations remain unresolved. Representative Bureaucracy (RB) has been a necessary but insufficient response to these challenges. While RB promotes diversity and inclusion, it struggles to address deeper issues of equity and justice, which are seen in the persistence of police brutality, even with increased representation of officers of color. This dissertation will propose a new theoretical approach to address the shortcomings of RB, a framework for the Identity Salience of Organizational Culture (ISOC). The ISOC framework seeks to build beyond RB to explain how the culture of high-risk professions with …

Riding The Waves Of Power: Power Fluctuation, Cognitive Energy, And Goal Pursuit, Hae-Lueng Rose Kim, Trevor A. Foulk, Michael Schaerer, Jake Gale, Eric A. Anicich

Research Collection Lee Kong Chian School Of Business

A central finding in the power literature is that experiencing elevated power facilitates employees’ goal-relevant cognitions and behaviors. In this work, we suggest that the relationship between power and goal pursuit is more complex than previously assumed. Specifically, we examine how experiencing power fluctuation—alternating states of high and low power during the workday—can uniquely promote employees’ goal-relevant behaviors beyond the effect of static power. Integrating insights from the Dynamic Equilibrium Model of Organizing (DEMO) and the Model of Proactive Motivation (MPM), our work demonstrates that power fluctuation can facilitate employees’ cognitive energy, in a way that enhances their goal-relevant cognitions …

Determinants Of Consumers' Mobile Network Continuance Intention: The Mediating Effects Of Cognitive And Affective Inertia, Fazlul Hoque, Pi Shen Seet, Stephanie Meek, Saalem Sadeque

Research outputs 2022 to 2026

Despite extensive research on customer continuance intention, few studies have explored the mediating roles of cognitive and affective inertia in shaping continuance intention, particularly in emerging markets. We address this gap in an empirical study, grounded in the SOR (Stimulus-Organism-Response) framework, that investigates how trust, satisfaction, and switching barriers influence mobile network users' continuance intention, with cognitive and affective inertia as mediators. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), we analyzed primary data from 407 mobile phone users in Bangladesh, an emerging economy. The findings indicate that trust, satisfaction, and switching barriers have a significant influence on continuance intention. …

An Active Learning Simulation For Teaching Hadoop In An Undergraduate Business Curriculum, Ruben A. Mendoza Ph.D., Liyuan Liu Ph.D.

International Journal for Business Education

This paper shows the effectiveness of an experiential learning activity for teaching core Hadoop concepts to undergraduate business students across all majors (Finance, Marketing, etc.). The complexity of Hadoop, with its distributed computing model and deep technical requirements, presents significant challenges in educational settings. The simulation was developed for an introductory course in a Business Intelligence & Analytics (BI&A) curriculum and adapted for use in a Database Management (DB) course. Results show significantly higher performance on questions centered on the topic in an online test preparation game with a total of 236 students in 11 different offerings of the course. …

Does Employees’ Meaningfulness Of Work Mediate The Link Between Their Cognitive Diversity And Creative Process Engagement?, Mohammad Tamzid Hossain, Sabrin Sultana, Salma Begum, Md. Sahidur Rahman, Md. Aftab Uddin

Management Dynamics

This study aims to investigate how employees' cognitive diversity affects their creative process engagement, with a focus on the role of their meaningfulness of work as a mediator in this connection. A survey was used with a quantitative method to collect responses from 207 employees of small, medium, and large service and manufacturing businesses in Bangladesh that were registered with the Chittagong Chamber of Commerce and Industry. The collected data were then analyzed using Smart PLS 4 to evaluate the hypotheses and examine the mediating effect of the study. The findings reveal that employees’ cognitive diversity has a significant impact …

Tax Trends, Harry Z. Garian

Tax Adviser

No abstract provided.

Exploring Communication Strategies With Esports Fans: Signaling Physical Location And Popularity, Gavin Nolin, Ismail Karabas, Skylar King

Faculty & Staff Research and Creative Activity

Purpose

Using signaling theory as a theoretical foundation, this study aims to investigate how consumers respond to message framing emphasizing physical location and popularity of an esports team. Additionally, this research looks at how power distance belief, need for uniqueness, sense of power and pride in community are associated with consumer intentions (e.g. support likelihood, watch likelihood, follow on social media likelihood) as a function of physical location versus popularity-signaling in team communication with prospective fans. Design/methodology/approach

This research uses an experiment to test the effects of physical location and popularity-signaling on consumer intentions toward an esports team, as well …

Transdisciplinary Perspectives On Ai: The Fourth Annual Conference Of The European Culture And Technology Laboratory, Connell Vaughan, Ioana Madalina Moldovan, Silivan Moldovan, Noel Fitzpatrick

Books/Book Chapters

The fourth annual conference of the ECT Lab+ was hosted by Technical University of Cluj-Napoca over two days in October 2024 at the Cluj Innovation Park. The conference brought together experts from the Arts, Humanities, Social Sciences, Technology, and other fields to discuss and reflect on the advent of Artificial Intelligence and how the associated technologies are transforming how we live, work and study. Under the title Transdisciplinary perspectives on AI: Alternative Histories, Current Practices and Possible Futures the conference moved beyond simplistic technophila and technophobia to consider whether we can co-evolve with these new technologies which combine machine learning …

Ignite Collaboration For Interactive Meetings, Kelli Erwin

TxDLA Journal of Digital Learning

This article explores how intentional design, inclusive facilitation, and purposeful tools can transform meetings into interactive environments that foster collaboration, creativity, and meaningful outcomes. Designed for educators, instructional leaders, and organizational facilitators, it provides practical strategies to elevate meetings through collaboration, interactivity, and purposeful design.

Intergenerational Differences In Environmental Awareness Within Family Businesses: A Conceptual Model For Understanding Strategic Impact, Omnia Khaled

Audio & Video by Faculty: Webinars, interviews, documentaries, etc...

Purpose: Sustainability is gaining increasing importance, and family businesses—with their unique characteristics such as long-term vision and the influence of family values— play a crucial role in this context. However, generational dynamics within business families (founder, current leader, rising generation) can significantly shape the firm’s approach to environmental issues, given the differences in perspectives, values, and experiences. Existing literature, though expanding, has not sufficiently explored how these internal generational differences interact to form the collective environmental awareness of business families and how this is reflected in the firm’s strategic direction and actual environmental performance. There is a lack of conceptual …

Helping Craft Beer Hunters Make Their Next Great Beer Discovery, Mark Mitchell, Sheila Mitchell

Atlantic Marketing Journal

The number of craft beer producers and consumers in the United States has increased dramatically over the last ten years. This manuscript provides an overview of the craft beer marketplace in the United States with a focus on the craft brewers and retailers as well as the consumers who favor craft beers. Craft beer enthusiasts are a “consumption community” or, a group of consumers who share a deep involvement with the craft beer category. This study presents a list of common business practices designed to appeal to this unique consumer group.

Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder

Atlantic Marketing Journal

The role of trusted advisor has long differentiated the role of community banking from traditional national banks in its relationship with small businesses. This study serves two purposes. First is to confirm presence of a trusted advisor relationship and secondly, understand the impact of digital banking services on the community banker – small business owner relationship. Using data collected in a survey of community bankers and small business owners in five southeastern United States, this study assesses the viability of the trusted advisor construct by applying the Integrative Model of Organizational Trust (Mayer, Davis, & Schoorman, 1995, 2007), trust-building behaviors …