Digital Commons Network^™

When Price Varies Across Otas: How Room Rate Disparity Shapes Switching Behavior And Brand Trust, Ling Ling, Chich-Chien Chen, Zvi Schwartz

Human Movement Studies & Special Education Faculty Publications

This study investigates how room rate disparity across Online Travel Agencies (OTAs) influences consumers’ switching behavior and perceptions of hotel brand integrity. Employing a scenario-based experimental design with a sample of 430 Chinese consumers, we explored price differences interact with loyalty status, price trajectory information, and brand consistency. Our findings reveal a complex non-linear inverse sigmoid relationship between rate disparity and channel switching. Contrary to expectations, loyalty membership did not reduce switching intent or increase discount thresholds. Moreover, rate disparity triggered brand integrity concerns, with brand doubt consistently exceeding switching intent. While price trajectory information did not change switching likelihood, …

E-Payment Systems Use: The Role Of Cybersecurity Risk And The Moderating Effect Of Risk Propensity And Technology Readiness, Abdou Illia, Hyunsun Kim-Hahm, Thomas Ngniatedema, Mahaman Sani Yakoubou

Journal of International Technology and Information Management

Advances in digitalization have accelerated consumer migrations away from traditional cash- and check-based payment systems towards electronic payment systems worldwide. Yet, many people still remain resistant. This study examined the role of motivational and inhibiting factors and their interaction effects on the use of e-payment systems. The findings suggest that perceived cybersecurity risk, risk propensity, trust in the companies offering the e-payment services, and technology readiness have a significant direct impact on the use of e-payment systems. The findings also suggest that risk propensity and technology readiness have a tempering effect on the negative impact of perceived risk. The study …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

The Relationship Between Enablement Sentiment And Kpi Achievement, Stefanie Boyer, David E. Fleming, Michael Rodriguez, Tom Tonkin

Marketing Department Faculty Journal Articles

Sales enablement (defined as the "activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects” (Gartner, n.d.)) has evolved from a tactical resource to a strategic organizational function, crucial for aligning sales and marketing. Despite its importance, there is a lack of research on how 'sentiment' (perceptions toward enablement) influnces key performance indicators (KPI). This exploratory survey of sales and enablement professionals investigates sentiment across individual, team, and company levels, and its relationship with KPI achievement. Results reveal positive relationships between sentiment and performance outcomes at all levels with organizational sentiment being the strongest …

Construction Industry Preparedness For Generation Z And Millennials: Aligning Industry Characteristics With Workforce Job Preferences, Ameenullah Amiri, Dhaval R. Gajjar, Jason D. Lucas

The Professional Constructor

The construction industry in the United States suffers from workforce shortages, partly due to younger generations being hired more slowly than baby boomers retire. Generation Z’s (Gen Z) lack of interest in joining the construction industry, coupled with the retirement of older workers, has amplified the problem. This paper investigates existing literature to identify the work and career preferences of Gen Z and Millennials and determine where the industry may focus efforts to attract these two generations. Through a systematic literature review, this study identified overlaps and gaps between the current construction industry workforce’s perceptions of the industry and the …

We Can Be Heroes: Sustaining Vitally Engaged Social Heroes In A Heroic Organization (Act Up/New York), Michael Condren

CGU Theses & Dissertations

Contextual factors are particularly important in understanding social heroism, which is characterized by heroic action in the service of existing and emerging community values, principles and ideals (Franco et al., 2011). Social heroism almost always entails serious risks for the hero and frequently requires committed action over long time periods to achieve positive social change. Unlike other types of heroism, social heroism frequently emerges from and is enacted through organizations. However, heroism research has focused largely on individual factors involved in different types of heroic actions, such as character, moral development and courage. The goal of this study was to …

Work Disengagement: Motivational Regulation Shaped By Psychological Need Frustration And Perceived Injustice, Stephanie R. Dailey

CGU Theses & Dissertations

Employee disengagement represents a persistent global challenge, yet remains theoretically underdeveloped and is frequently conflated with burnout, behavioral withdrawal, or deviance. Building on Kahn’s (1990) original conceptualization, this dissertation reconceptualizes disengagement as a distinct motivational state characterized by the withdrawal of cognitive, emotional, and physical energies from role performance. Drawing on Self Determination Theory (Ryan & Deci, 2000), Conservation of Resources theory (Hobfoll, 1989), and the Job Demands–Resources model (Bakker & Demerouti, 2007), I test a model where disengagement emerges as a motivational response to psychological need frustration, where organizational justice functions as an upstream contextual antecedent. Two complementary studies …

Moderating Role Of Perceived Staff-Replacement Likelihood On Self-Ordering Kiosk Adoption: Evidence From The Restaurant Industry, Wanmo Koo, Archana Kumar

Department of Marketing Faculty Scholarship and Creative Works

The restaurant industry widely employs self-ordering kiosks (SOKs). However, the increased use of automation in restaurants is causing job displacement, raising concerns about the lack of sufficient human support in restaurants. The study examined variables influencing customer willingness to use SOKs while considering how staff replacement perceptions alter these effects. Partial least squares structural equation modeling reveals that performance expectancy, effort expectancy, social influence, and perceived security significantly influence behavioral intention to use SOKs, and behavioral intention strongly predicts actual kiosk usage behavior. Among the moderating effects, only perceived staff replacement likelihood significantly influences the relationship between perceived security and …

The Emergence Of Buy Now Pay Later Platforms: A Business Analysis Study, Asher Frye

CMC Senior Theses

This thesis dives into the growth of Buy Now, Pay Later (BNPL) financing and its implications for consumer financial health. Using Affirm’s 2019-2024 data and recent reporting from regulators, it documents strong BNPL expansion alongside emerging concerns about repayment risk and credit score impacts. These insights motivate me to conduct an experiment testing whether clearer disclosure affects consumer BNPL choices. While the experiment shows no statistically significant effects, it underscores the need for further study of BNPL understanding and consumer behavior.

Grading In The Digital Age: Ai Feedback Versus Professor Feedback, Latoya Russell, Andrew Zeisler, Ronald Mickler Jr.

2026 Faculty Bibliography

Feedback is a cornerstone of academic development, particularly in marketing education, where skill development often requires iteration and applied practice. While instructors spend considerable time providing effective feedback, artificial intelligence (AI) tools can significantly reduce this burden by generating timely, tailored responses. For example, AI-based chatbots can supplement instruction, providing students with timely feedback and reducing instructors’ workload. This study examines how marketing students perceive feedback quality based on its source, specifically whether it is delivered by an AI system or a human instructor. Through a scenario-based experiment, we investigate student perceptions of feedback quality and effectiveness based on the …

Ceo's Influence On Top Management Team's Employee Engagement: A Qualitative Study, Wafa Damlaj, Matthew Hurtienne, Laura Hurtienne

Human Resource Development Student Publications and Presentations

This study explores how chief executives officers (CEOs) influence top management team (TMT) members' employee engagement. Using a constructivist phenomenological approach, the research examines ways CEOs shape TMT's employee engagement. Fifteen TMT professionals participated in semi-structured interviews, and the data were analyzed through a three-step coding process: open coding to identify key concepts, axial coding to refine categories by examining relationships, and thematic coding to organize the data into central themes. Findings revealed that CEOs influence TMT's employee engagement by addressing needs at three levels: individual, team, and organizational. Each level of needs aligns with specific CEO leadership styles and …

The Financial Effects Of Clinically Significant Readmissions In Florida Hospitals, Brian Patrick Cotton

Doctor of Business Administration Dissertations

This study examines how the financial performance of hospitals in the state of Florida impacts the quality of care. This study used data from 2017-2019 to evaluate how the number of hospital readmissions – a proxy for care quality – are associated with and vary in relation to the stability of the financial resources held by the hospital. The Hospital Readmission Reduction Program (HRRP), a Medicare value-based purchasing program, uses a mandatory pay-for-performance process that was initiated to decrease the 30-day hospital readmission rate. Hospitals with high readmissions are held accountable and financially encouraged to increase their quality of care …

The Adolescent Development Of Small Business Owners’ Entrepreneurial Mindset, Fern Arredondo

Dissertations

Purpose: The purpose of this phenomenological study was to describe how small business owners in Southern California interpret experiences before age 20 that influenced the development of the eight domains of the Network for Teaching Entrepreneurship (NFTE) Entrepreneurial Mindset Index (EMI). This study used a qualitative phenomenological approach to explore how adult small business owners reflect upon and interpret experiences before age 20 that influenced the development of their entrepreneurial mindset. By examining the influence of pre-adulthood on these owners, the study aimed to deepen the understanding of how early experiences shape entrepreneurial mindsets and contribute to long-term entrepreneurial success. …

Advancing Ethical Innovation In Human–Ai Collaboration: Trust And Legitimacy In Technology-Mediated Teams, Sanket Ramchandra Patole

Human Resource Development Theses and Dissertations

Human Resource Development (HRD) confronts a central paradox in the digital age. The technologies designed to broaden access to learning and collaboration often reproduce the same social hierarchies that HRD seeks to challenge. Artificial intelligence (AI), digital collaboration platforms, and algorithmic management are widespread features of organizational life. Yet these systems do not generate inclusive outcomes for all workers. Women of Color (WoC), situated at the intersection of racialized, gendered, and technological structures, experience digital transformation as both possibility and constraint. They encounter opaque decision systems, diminished authority in virtual teams, and digitally-mediated microaggressions, while also developing new capacities for …

Psychometric Properties Of The Digital Psychological Competence Scale For University Students In The Kingdom Of Saudi Arabia, Mona Saad Falih Alamri

University of Tabuk Journal for Humanities and Social Sciences

Higher education has undergone a rapid digital transformation, requiring students to navigate technology-rich learning environments that demand integrated cognitive and psychological competencies. This study aimed to develop and validate a Psychodigital Competence Scale for university students in the western region of Saudi Arabia, using a sample of 523 students. The initial version included 21 items, which were revised through expert judgment (agreement >= 80%) to produce a final 16-item, four-factor scale. Construct validity was assessed using a pilot sample, and Pearson correlations demonstrated statistically significant item-scale relationships at the 0.05 and 0.01 levels. Reliability indicators showed significant split-half reliability (p < 0.01) and a high Cronbach's alpha coefficient (0.908). Exploratory factor analysis supported data suitability (KMO = 0.85, Bartlett's test p < 0.01, determinant = 0.011), and confirmatory factor analysis validated the four-factor model. These findings confirm strong psychometric properties, establishing the scale as a reliable tool for psychological and educational research.

Signals Of Value: A Comparative Analysis Of Sde And Ebitda In Predicting Microbusiness Sale Price, Joseph E. Turley

Theses, Dissertations and Capstones

This dissertation compares the predictive accuracy and stability of Seller’s Discretionary Earnings (SDE) and Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) in explaining realized sale prices of microbusinesses. Microbusinesses, defined as firms with fewer than ten employees and annual revenue below $2.5 million, face persistent valuation challenges due to information asymmetry, owner dependence, and informal financial reporting. The study analyzes 5,499 completed U.S. transactions from the DealStats database (2014–2024) after applying microbusiness criteria and outlier trimming. Predictive accuracy is measured by absolute percentage error between actual sale prices and prices implied by each metric. Findings show that SDE-based predictions …

Sociocultural Outsidership In Entrepreneurship: Rethinking The Double-Edged Role In Marginalisation, Robert J. Pidduck, Susana C. Santos, Eric W. Liguori, Reginald Tucker, Alexander Newman

Management Faculty Publications

This editorial introduces the special issue on marginalisation and entrepreneurship. While entrepreneurship research has long examined the impact of economic deprivation and structural barriers, far less attention has been given to sociocultural elements of outsidership – such as status incongruence, class-based identity conflict or cultural misalignment, among other related facets. We bring these dynamics to the fore, offering a conceptually rich yet ideologically neutral lens through which to understand how outsider dynamics can shape entrepreneurial cognition, legitimacy and venture development. Further, by synthesising emerging work across fragmented literatures, we propose a research agenda that explores sociocultural outsidership not only as …

Level Of Cognitive Load Among Students With Learning Disabilities In The Middle Stage In Riyadh Region, Khalid Munahi Hudaib Alqahtani

University of Tabuk Journal for Humanities and Social Sciences

The study aimed to investigate the level of cognitive load among middle school students with learning disabilities in Riyadh and to identify differences in cognitive load levels according to gender (male-female) and grade level (first, second, third). The study adopted a descriptive approach and was conducted on a sample of (80) students with learning disabilities, whose ages ranged from 14 to 16 years. To achieve the study objectives, a Cognitive Load Scale consisting of (30) items distributed across three dimensions was developed: intrinsic load, extraneous load, and germane load. The results revealed that the overall level of cognitive load among …

The Factorial Structure Of The Positive Thinking Scale Among Graduate Students (A Case Study Of Tabuk University), Mohammed Abdullah Asiri, Hissah Suliman Albalawi

University of Tabuk Journal for Humanities and Social Sciences

The aim of the research was to identify the factorial structure of the Positive Thinking Scale among graduate students, using confirmatory factor analysis, the level of positive thinking among graduate students, and the differences in the dimensions of positive thinking among graduate students, according to two variables: (gender and specialization). To achieve the research objectives, a descriptive analytical approach was used, and a scale was designed consisting of 36 items distributed across five dimensions (optimism and positive expectation, self-discipline and control of higher-level mental processes, mindfulness, critical thinking, and unconditional self-acceptance). The scale was applied to a stratified random sample …

Pillpetz: A Smarter Way To Encourage Medication Adherence In Children, John H. Begley

CMC Senior Theses

Medication adherence is usually framed as a problem of patient behavior, but this thesis argues that it is equally a problem of design. Children who take daily medication face barriers that adults often do not: developing executive function, dependence on caregivers, shifting school and home routines, privacy concerns, and stigma around being perceived as different. The standard prescription bottle, by contrast, was designed primarily for dispensing efficiency, safety, and accidental ingestion prevention—not for sustained daily use by a developing child.

This thesis proposes PillPetz, a smart pill case and digital companion that uses routine, play, dose confirmation, and caregiver-connected support …

Ceo Linguistic Stress And Abnormal Stock Returns Evidence From S&P 500 Earnings Conference Calls, Yiqi Sun

CMC Senior Theses

Stress is pervasive among corporate executives, yet its effect on firms' future abnormal return remains largely unexplored. This paper examines whether CEO's Linguistic stress exhibited during earnings conference calls predicts future abnormal stock returns. I provided a Large Language Model (Claude Sonnet 4.6) psychology-backed prompts to analyze CEO stress from linguistic patterns in 7491 earnings call transcripts from 470 companies in the S&P 500 during 2020-2024. I found three main results. First, the CEO linguistic stress is negatively and significantly associated with the immediate market reaction, with a one-unit increase in stress score associated with a 0.9% decrease in the …

An Exploration Of Knowledge-Sharing Behaviour Within A Community-Based Service Provider: A Reflexive Thematic Analysis, Paul Mcmanus

Doctoral

This qualitative research examines the knowledge-sharing (KS) behaviour of employees within a non-profit organisation (NPO) based in Dublin, Ireland. This NPO is a community-based service provider that supports people with disabilities and their families. It operates under the aegis of the Health Service Executive (HSE). The ability of employees to share knowledge is fundamental to the sustained care of society’s most vulnerable. Research on employees’ KS behaviour remains underrepresented within the non-profit sector. This gap in knowledge aligns with the NPO’s view that its KS environment requires improvement. In response to the literature review, a developed taxonomy conceptualises the organisation …

Awareness And Decision-Making In Cryptocurrency Investment Among Students In Guwahati: A Comprehensive Study, Rituparna Roy Dr, Anupam Chanda Dr, Bidangsha Basumatary

The Indonesian Capital Market Review

This study investigates the awareness and decision-making processes related to cryptocurrency investment among students in Guwahati, Assam. Cryptocurrency, a form of digital money designed for online transactions without government or bank oversight, has initiated significant shifts in the global financial sector. The decentralization of cryptocurrencies offers transparency, security, and efficiency, challenging traditional financial systems. Despite the growing global interest in cryptocurrencies, their adoption faces barriers such as limited technological expertise, regulatory uncertainty, and security concerns. These issues are particularly pronounced among students, a demographic increasingly interested in digital currencies but often lacking foundational financial knowledge. The research aims to fill …

Artificial Intelligence And Consumer Well-Being: A Cross Domain Systemic Review, Setar Lytle, Mahesh Gopinath

Marketing Faculty Publications

Artificial intelligence (AI) is increasingly embedded in everyday consumption, yet evidence on its longer-term implications for consumer eudaimonic well-being remains dispersed across disciplines and application contexts. This review integrates that literature to clarify the domains, theoretical explanations, and conditions through which AI shapes consumer well-being. Following PRISMA and SPAR-4-SLR procedures, we reviewed research published from January 2010 to January 2026. From 6058 records, 480 studies across psychology, business, and human-technology interaction met the inclusion criteria. The evidence is organised through psychological, social, and technological perspectives and identifies six interconnected domains: mental health, cognitive development, physical health, personal growth, autonomy and …

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors, Veronica L. Thomas, Stephanie M. Mangus, Dora E. Bock

Marketing Faculty Publications

This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer. This is problematic because it creates a managerial bias toward attractive salespeople and, as we propose, provides an incomplete view of the effect of salesperson attractiveness on consumers' behavior. Drawing on the interpersonal relationship literature on commitment, we propose that consumers in committed relationships activate relationship-maintenance motives that override the beauty bias when a salesperson's attractiveness …

Ideational Behavior And Occupational Identity Achievement: A Study Of Emerging Adult College Students Preceding Entry Into The Fouth Industrial Revolution Workforce, Carrington M. Faulk, Michael F. Kosloski, Philip Reed

Marketing Faculty Publications

As emerging adults transition into the Fourth Industrial Revolution (4IR) workforce, it is essential to understand the factors that predict successful occupational identity achievement, as automation will impact human occupational identity crises. This descriptive cross-sectional study employed a correlational design to determine the degree to which ideational behavior predicts occupational identity achievement prior to entry into the 4IR workforce. Using a sample of 166 emerging adult college students from a Mid-Atlantic, diverse, four-year university, data were collected using Runco's Ideational Behavior Scale (RIBS) and Melgosa's Occupational Identity Achievement subscale (OIA). Results showed that ideational behavior significantly predicted occupational identity achievement …

Partnerships Establishing And Sustaining High-Quality Youth Pre-Apprenticeship: Exploring Key Roles And Skills, Russel L. Parker, James E. Bartlett Ii, Michelle E. Bartlett

Educational Leadership & Workforce Development Faculty Publications

This study examined the partners, roles, structures, and skills needed to develop and operate successful youth pre-apprenticeship programs for CTE programs and explored how they were evaluated. The purpose of the study is to provide insights for CTE leaders on developing and sustaining youth pre-apprenticeship programs, pathways to apprenticeships to offer youth career opportunities and livable wages without attending four-year colleges. This study highlights the roles partners play in successful youth pre-apprenticeship programs, emphasizing collaboration between education, industry, and communities. It identifies collaborators serving business functions such as leadership, marketing, finance, human resources, customer service, general management, public relations, and …

Infusing Authenticity Into A Service-Learning Program: Examining Long-Term Impacts On Professional Development, Mohan Yang, Jonathan Harbor, Belle Li, Jacqueline Nikiema

Educational Leadership & Workforce Development Faculty Publications

Purpose

The employability of postgraduate students remains a critical concern in higher education, as postgraduate programs, particularly at the doctoral level, traditionally focus on disciplinary and research competencies. This leads to a lack of adequate preparation for employment, especially for non-academic roles. This study examines the long-term impacts of an authentic service-learning program on trainees' professional lives, with a particular emphasis on academia. This addresses the need for insight into the long-term impacts of initiatives that enhance postgraduate programs with opportunities for students to acquire transferable competencies prior to entering employment.

Design/methodology/approach

We adopted a narrative inquiry approach to investigate …

Tele-Psychiatry Adoption And Its Effect On Rural Mental Health Service Availability, Anna Heineman, Kaylee Canterbury, Taylor Carpenter

Theses, Dissertations and Capstones

Purpose of study: This study examined the association between tele-psychiatry implementation and mental health service availability in rural healthcare settings. The analysis compared tele-psychiatry to traditional in-person psychiatric care among rural populations, focusing on access and utilization outcomes, including time to first psychiatric appointment, number of completed visits, and appointment no-show rates.

Methods: A qualitative literature review following a systematic approach was conducted using peer-reviewed articles published between 2016-2026. Databases included PubMed, ProQuest Health, CINAHL, Journal of Medical Internet Research, and the National Library of Medicine, with Google Scholar used as a supplemental source. The review followed PRISMA …

What Is A Standard? Perspectives On Acd’S Standards For Leadership In Oral Healthcare, N. Karl Haden Phd, Facd

Journal of the American College of Dentists

The American College of Dentists’ new Standards for Leadership in Oral Healthcare mark the first attempt in dentistry to articulate standards specifically for leadership, complementing the broader orientation offered by the Ethics Handbook for Dentistry. This article explores the basic question, “What is a standard?” Close reading of the document indicates at least three distinct but related senses of the term: an expectation, a norm, and a guiding principle. The article offers an interpretation of how these three senses fit together coherently. Referencing the Handbook, the article argues that the leadership standards are most impactful only when habituated, when practiced …