Digital Commons Network^™

Consumer Behavior In The Social Media Ecosystem: A Scoping Review Of Influential Factors, Huda Fadhil Gatea

Muthanna Journal of Administrative and Economics Sciences

The rapid expansion of social media has fundamentally transformed the ways consumers search for information, interact with brands, and make purchasing decisions. This study provides a structured synthesis of the literature on consumer behavior in the social media ecosystem using a Scoping Review approach aligned with the PRISMA-ScR framework. The review aimed to map the main research streams, identify dominant thematic categories, and clarify the conceptual directions shaping this field. A total of 31 studies published between 2011 and 2025 were included in the final review following a multi-stage screening process involving identification, screening, eligibility assessment, and final inclusion. The …

The Impact Of Cyber Resilience On Achieving Digital Development: A Survey Study At North Oil Company, Huda Abdul Rahim Hussein, Ali Abdul Fattah Alshaher, Ahmed Zuhair Tawfiq

Muthanna Journal of Administrative and Economics Sciences

The research aims to identify the impact of cyber resilience on achieving digital development in the North Oil Company within the framework of a conceptual model that relies on cyber resilience as an independent variable with its four dimensions (prevention, protection, response, recovery) and a dependent variable represented by digital development with its dimensions (digital infrastructure, digital skills, digital inclusion, technological innovation) The research adopted a survey methodology, and data was collected using a questionnaire developed based on previous studies that employed tested measures in the field of information systems and information security. The research sample consisted of 312 individuals …

The Impact Of Generative Ai Applications On Employees’ Perceived Job Security: A Field Study In Knowledge-Intensive Organizations In Iraq, Hayder Ibrahim Hassoon

Muthanna Journal of Administrative and Economics Sciences

This study examines the impact of generative artificial intelligence (GenAI) applications on employees’ perceived job security within knowledge-intensive organizations in Iraq. A quantitative, descriptive–analytical field design was employed. Data were collected through a five-point Likert-scale questionnaire administered to a stratified random sample of 420 employees from four organizations: Zain Iraq, Asiacell, Korek, and Rafidain Bank. The independent variable was operationalized through three dimensions: intensity of daily GenAI use, the impact of automation and job redesign, and organizational governance of GenAI use. The dependent variable was employees’ perceived job security. Reliability and construct validity supported the instrument’s adequacy for analysis, with …

The Role Of Agile Human Resources In Enhancing Job Performance: An Exploratory Study Of The Opinions Of A Sample Of Human Resources In The Traffic Directorate Of Sulaymaniyah Governorate, Wafaa Salman Ibrahim, James Yohana Odeesh

Muthanna Journal of Administrative and Economics Sciences

Many organizations face challenges related to poor job performance resulting from difficulty adapting to rapid changes in the work environment. This necessitates the adoption of modern management approaches capable of enhancing human resource efficiency and improving performance levels. Agile human resources is one of the most important of these approaches that contributes to enhancing job performance. Based on this, this research seeks to identify the role of lean human resources as an independent variable in enhancing job performance as a dependent variable in the Sulaimaniyah Governorate Traffic Directorate. The research relied on a questionnaire as a data collection tool, consisting …

Servant Leadership And Organizational Loyalty: Examining The Mediating Effect Of Meaningful Work, Mezher Abdulsada Hunain, Hasan Oudah Abdullah

Muthanna Journal of Administrative and Economics Sciences

This study aims to examine the effect of servant leadership on organizational loyalty among administrative and technical employees at the University of Basrah, with particular emphasis on the mediating role of meaningful work in explaining this relationship. The study seeks to provide deeper insight into how servant leadership practices influence employees’ organizational attachment by enhancing their perception of work as meaningful, which in turn strengthens organizational loyalty. A quantitative research design was adopted, and a simple random sample of 362 employees was selected to ensure adequate representation across various colleges and administrative units within the university. Data were collected using …

Self Efficacy And Instructional Support Predict Cyber Deception Acceptance In Ics And Ot Cybersecurity, Daniel Ward

Journal of Cybersecurity Education, Research and Practice

Cyber deception can produce high-confidence evidence of unauthorized activity in industrial control systems (ICS) and operational technology (OT), but practitioners must consider the technology useful, safe, understandable, and supported before they will use it. This study reports a secondary quantitative analysis of a deidentified survey of United States-based ICS and OT professionals to determine whether psychological and instructional factors predict adoption readiness and effective utilization beyond education, experience, and sector. Hierarchical ordinary least squares regression with HC3 robust standard errors was conducted on 262 complete cases. The demographics-only model was not significant and explained 2.8 percent of outcome variance. Adding …

The Influence Of Managerial Attitudes And Dynamic Capabilities On E-Marketing Adoption Among Small And Medium Tourism Enterprises, Hilal Maabad Ame, Omari Khalifa Mbura, Amani Gration Tegambwage

Arab Economic and Business Journal

This study examines how managerial attitudes and dynamic capabilities shape e-marketing adoption among Small and Medium Tourism Enterprises (SMTEs) in Zanzibar, using PLS-SEM on survey data from 216 SMTEs in the Urban-West and South Regions. Drawing on the Decomposed Theory of Planned Behaviour and Dynamic Capabilities Theory, the study finds that perceived ease of use and perceived security significantly increase adoption, while perceived usefulness and compatibility significantly decrease it suggesting that recognising a technology's value is insufficient without the operational capacity to act on it. Supporting this, dynamic capabilities significantly strengthen the usefulness–adoption and compatibility–adoption relationships, but show no moderating …

Personal Authenticity For Engagement And Transfer In Introductory Cybersecurity Education, Daniel T. Hickey, Ronald J. Kantor

Journal of Cybersecurity Education, Research and Practice

Abstract—This conceptual/theoretical paper explores how personal authenticity might promote generative learning in introductory cybersecurity courses. Generative learning transfers confidently to future educational, professional, personal, and testing situations. This cycle of design-based research addresses the concern that more typical professionally authentic contexts (e.g., hospitals, banks, etc.) may be alien and overwhelming to many students, particularly those in introductory courses and/or from non-professional families and communities. If so, this leads to “inert” knowledge that does not transfer. Personal authenticity is rooted in expansive framing, a modern theory of learning transfer. We reframe expansive framing as personal authenticity to make it …

Business Educational Skills For Successful Aviation Fire Officers, Leo Sedlmeyer

All Faculty and Staff Scholarship

Purpose: This paper explored the business educational skills aviation fire officers use to manage airport fire departments.

Design/Methodology/Approach: The methodology was a qualitative phenomenological study design. The participants began with 10 aviation fire officers from airports throughout the USA who were at least 28 years old, in a leadership role, and had at least 10 years of experience as aviation fire officers (Buttenschon, 2016). Saturation was reached at seven during the interview phase. The limitations of this study were gaining participants' trust and obtaining comprehensive information from them.

Findings: Six themes emerged from this study, with the top three identified: …

Neo Banking Adoption Among Banking Customers: An Empirical Study Using Pls-Sem, Sree Bhoojitha V, Vishnucharan N S

Journal of Global Management Research

The rapid advancement of financial technology has fundamentally transformed the banking landscape, giving rise to neo banks — fully digital banking platforms operating without physical branches. Despite the growing significance of neo banking in India, customer awareness and adoption remain evolving areas requiring systematic investigation. This study, titled "Study on Neo Banking Adoption by Banking Customers," examines customer awareness, usage patterns, satisfaction levels, and the key factors influencing adoption intention of neo banking services. Grounded in the Technology Acceptance Model (TAM), the study incorporates Perceived Usefulness, Perceived Ease of Use, and Trust as independent variables influencing Neo Banking Adoption Intention. …

A Study On The Usage Of Digital Technology For Personal Financial Planning: A Comparative Study Among Generation Y And Z, Saraswathy N.S, Srinidhi Sundar

Journal of Global Management Research

No abstract provided.

Theories, Elements, And Value Creation In Higher Education Under Nep 2020: A Systematic Literature Review Through The Lens Of Educational Technology, Leema Christina J., Alamelu R., Hariharan M., Samar Muti Dr

Journal of Global Management Research

In order to transform Indian higher education system, the National Education Policy (NEP) 2020 gives an innovative approach, which is with a great aim of making Indian education system into a global level. NEP 2020 will bring a major change in educational sector by adopting technology which will make the education as more adaptable and flexible in nature to meet out the needs of the learners. This paper discusses about the learning theories and organizational theories, which are highly relevant to education and taken key identification from the theories. Key elements were discussed in this paper by correlating theories’ key …

Locker Room To The Classroom, Bert Wicks

Masters Theses

This thesis sought to explore the feasibility of using graduated collegiate athletes to supplement teaching populations to mitigate the teaching shortage in America. The researcher interviewed five professionals in education and five current college athletes to assist in answering two research questions. What are the perceptions of school administrators regarding the employment of former collegiate athletes as public-school teachers, in comparison to educators with formal academic training in education, and what are the attitudes of current and former collegiate athletes on the prospects of pursuing careers in public school teaching relative to employment opportunities aligned with their academic major were …

Leadership And Emotional Well-Being: A Qualitative Case Study In Higher Education, Qasem Varzideh

Doctoral Dissertations and Projects

The emotional well-being of tenured faculty members, which can include stress levels, job satisfaction, morale, and mental health, has been shown to directly influence faculty retention, student outcomes, and institutional performance. Despite the considerable body of research on leadership and faculty well-being, few studies focus specifically on how leadership practices and administrative policies influence the emotional well-being of tenured faculty members at public colleges. This qualitative single-case study examined the impact of institutional leadership practices and administrative policies on the emotional well-being of tenured faculty members at a large, multi-campus, publicly funded college in the Southeastern United States. The study …

2026-08-20 Faculty Regent's Report, Morehead State University. Faculty Senate.

Faculty Senate Records

A report submitted by the Faculty Senate Regent to the Faculty Senate on August 20, 2026.

Leadership Changes And Employee Performance Impact In Higher Education Institutions, Timothy Mimbs

Doctoral Dissertations and Projects

This study addressed the limited understanding of how leadership transitions disrupt the people and systems that sustain a public higher education institution's ongoing operation. The purpose was to generate a grounded, comparative account of how a change in senior leadership transmits downward through an institution and of the conditions under which institutions mitigate or worsen its effects. A flexible multiple case study design within the post-positivist paradigm examined three pseudonymized Florida College System institutions that experienced structurally different transitions: an unplanned presidential departure filled externally, a planned provost retirement filled externally, and a planned presidential retirement filled through internal promotion. …

A Qualitative Case Study On The Negative Impact The Global Pandemic Had On The Oil And Gas Industry, Sarah Denise Hagans

Doctoral Dissertations and Projects

The purpose of this flexible-design single-case study was to expand the understanding of the reasons behind the negative impact the global pandemic had on international trade in the oil and gas industry. The research was critical to understanding the turbulent period for the oil and gas industry during the global pandemic. The study was essential because the possible negative effects of the global pandemic on the oil and gas industry were not fully determined or understood because of the volatility in upstream, midstream, and downstream production. The research aimed to determine the driving factors and explanations for how the negative …

A Return On Investment (Roi) Evaluation Tool For Quantifying The Value Of Cybersecurity Certifications, Nicolas Meysmans, Kelly Hughes

Journal of Cybersecurity Education, Research and Practice

The growing reliance on cybersecurity certifications has increased the financial and professional stakes associated with certification decision-making for cybersecurity professionals. Despite their widespread use in hiring and career advancement, there is limited objective guidance available to help individuals evaluate the return on investment (ROI) of specific certifications. This gap has created uncertainty regarding which credentials provide the greatest value relative to their cost and market impact. This study presents a data-driven, design science–based tool that supports cybersecurity professionals in evaluating certification ROI using practitioner survey data combined with certification cost and labor-market demand indicators. The paper also demonstrates how such …

Agreements And Disagreements About The Roll Of Leadership Team Diversity In Strategic Change: A Critical Review Of Measurement And Empirical Inconsistencies, Amy C. Horner

Engaged Management ReView

Research examining the relationship between leadership team diversity and strategic change has produced inconsistent and often contradictory findings. This dissertation digest synthesizes prior research through a meta-analytic review of twenty-five studies representing more than 500,000 observations across multiple industries and countries. The results indicate that relationships between leadership team diversity characteristics and strategic change are generally small in magnitude and highly variable across studies.

Rather than reflecting a clear directional effect, these patterns point to a fundamental challenge in the existing literature: inconsistency in how key constructs are defined and measured. Strategic change is operationalized through a wide range of …

Political Linguistics And Epistemic Agency: Universal Write Publications And The Defense Of Global Black Knowledge, Ayo Sekai

Wagadu: A Journal of Transnational Women's & Gender Studies

As linguistic erasure intensifies across the African world, the preservation of African-centered knowledge systems has become both a scholarly and political imperative. This article examines the relationship between linguistic imperialism, epistemic agency, and scholarly sovereignty through the intellectual trajectory of Dr. Ayo Sekai, political linguist and founder of Universal Write Publications (UWP), a Black woman–owned academic press dedicated to culturally grounded scholarship. Expanding traditional understandings of linguistic imperialism, Dr. Sekai advances political linguistics beyond structural language dominance to examine who holds linguistic power and how that power operates through dog whistle politics, signaling terms, and policy language code—discursive patterns embedded …

Determinants Of Ai Adoption In Banking: Evidence From Tunisia, Rahma Khattab, Sami Bacha

Arab Economic and Business Journal

This study investigates the factors influencing customers’ intentions to adopt Artificial Intelligence (AI) banking services in Tunisa. Building on an integrated framework combining the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Theory of Planned Behavior, Perceived Risk Theory, and Diffusion of Innovation Theory, the study investigates how perceived usefulness, perceived ease of use (, awareness, knowledge, attitude, subjective norms, trust, and perceived risk influence AI adoption intentions. Using survey data from 400 Tunisian retail banking customers and applying regression analysis, the findings show that perceived usefulness, perceived ease of use, subjective norms, and trust positively and …

Greenovation As A Strategic Leverage For Sustainable Competitive Advantage, Amiya Kumar Mohapatra, Anil Kumar, Yiğit Kazançoğlu

Management Dynamics

Greenovation is the new currency of the global economy which focuses on ‘green and innovation’ that generates environmental benefits through reduced resource consumption, lower carbon emissions, and improved ecological performance aligned with Sustainable Development Goals (SDGs). Greenovation focuses on long-term value creation by integrating environmental externalities, resource circularity, and multi-stakeholder governance and accountability structures. Greenovation integrated with corporate strategies can provide greater strategic competitive advantages which is also termed as green competitive advantage. By systematically integrating product and process improvements through Greenovation, firms can attain competitive advantage for long-term value creation for both internal and external stakeholders. It is imperative …

Excelling In An Entry-Level Job, Paul Hill, Osei Vega-Sandoval

All Current Publications

Experience in an entry-level job becomes more valuable over time, especially when performance is exceptional. Managers conduct periodic performance reviews to provide feedback that entry-level employees can use to improve. Performance reviews are an opportunity for employees to learn, share career goals, and seek tailored guidance for their career development. This fact sheet provides insights into the character and qualities an employee should demonstrate to become a high performer, and what organizations can do to retain such employees.

Advancing Beyond An Entry-Level Job, Paul Hill, Osei Vega-Sandoval

All Current Publications

Entry-level positions are a gateway into the workforce, yet advancing beyond an early-career role is necessary to broaden one’s professional experience and earn a higher salary. Whether following the traditional path of moving up within an organization or developing extensive expertise, there are a variety of career paths and concepts to consider. This fact sheet provides strategies and insights for advancing to higher-level positions within organizations.

Obtaining An Entry-Level Job, Paul Hill, Osei Vega-Sandoval

All Current Publications

Entry-level jobs are designed for people with little to no work experience. These jobs do not require previous education or training. Entry-level roles range from labor-intensive jobs (e.g., stocking shelves, preparing food, cleaning equipment) to customer service jobs (e.g., cashier, bank teller, retail associate). Entry-level jobs are the most common gateway into an organization. This fact sheet explains how to find entry-level jobs and outlines the fundamentals to improve one’s prospects of gaining employment.

The Freedom Myth: How Ski Culture's Hidden Conformity Reveals The Unconscious Power Of Brand Belonging, Isabel R. Phillips

University Honors Theses

Purpose: Ski culture sells freedom and enforces conformity. This review asks what unconscious behavioral patterns hold that contradiction in place, and how brands capitalize on it to manufacture belonging.

Design/Methodology/Approach: A narrative literature review across consumer psychology, behavioral neuroscience, sociology, and ski industry research. No primary data were collected. Four accounts of consistency-seeking are synthesized into one framework, then applied to three ski industry cases at ascending scales and tested against a comparative case from Spanish football.

Findings: Belonging is a conditioned response, and conditioning requires a stable stimulus. Consistency is therefore the precondition of belonging rather than a constraint …

Best Practices And An Agenda For Research In Benefits Communication, Kristi Egbert, Anne Kerber

Communication and Theater Association of Minnesota Journal

Benefits communication is information an employer/organization provides to employees about the types of benefit plans offered and information about them (i.e., health insurance, retirement, vacation time). Despite its importance to jobs across all sectors of the workforce, there is a dearth of current academic research regarding benefits communication. This paper defines benefits communication, examines its impact on organizations and workers, and explores existing research on best practices. Findings underscore the complexity of benefits material and emphasize the need for simpler and clearer language, employee-preferred formats, and adequate time for employees to review information and receive guidance from a knowledgeable source. …

Professionalism And Performance Expectations In The Modern Aviation Industry, Anayah Smith, Spencer Baldock Spencer Baldock

Discovery Day - Daytona Beach

The aviation industry operates as a highly regulated, safety-critical environment in which professionalism and consistent performance are essential to maintaining operational safety and reliability. However, emerging shifts in workforce composition, communication styles, and technology integration have created misalignment between traditional professional standards and evolving employee expectations. Established aviation cultures emphasize structured procedures, formal feedback mechanisms, and communication hierarchy, while newer entrants, shaped by digital communication norms and contemporary academic environments, often expect continuous feedback, collaborative leadership, and adaptive performance evaluation. Prior research on crew resource management, human error frameworks, and generational work values highlights how inconsistencies in communication, feedback expectations, …

Exploring The Motivations Of Undergraduate Sport Management Students, Kyle J. Brannigan, Tyler J. Hajek

The COSMA Journal

This study explored the motivations of undergraduate sport management in four university programs. Convergent mixed-methods research through the theoretical framework of Self-Determination Theory was incorporated with an adapted questionnaire of the Academic Motivation Scale and semi-structured interviews through Thematic Analysis. Ninety-six surveys with nine interviews were deemed usable across four regionally focused, vocationally minded, and accessible universities. Overall, students reported higher levels of extrinsic motivation than intrinsic motivation. The findings suggested intrinsic motivation to know and extrinsic motivation through regulation for identification scored highest with the participants. No significant differences were found between classes and ethnicities. However, male students experienced …

Revisiting The Flutie Effect: The Impact Of Collegiate Athletics On College Choice, Robin Hardin, Michelle L. Childs, Win G-Y Koo

The COSMA Journal

This study revisits the Flutie Effect by examining factors that influence a student’s college choice which includes the role of athletics and its brand. The study assessed items related to academics, interpersonal influences, campus culture, and athletics through a survey of first-year students. An exploratory factor analysis produced a seven-factor model explaining 71.51% of the variance. The strongest factor was emotional and behavioral identification with university athletics, reflecting fandom, affiliation, and pride in athletic success. Athletics significantly influenced college choice, but their impact extends beyond athletic success to include broader dimensions of branding, fandom, and affiliation. For institutions seeking to …