Digital Commons Network^™

The Effects Of Source And Product Characteristics On Persuasion., Karin Braunsberger

USF St. Petersburg Campus Faculty Publications

The purpose of this research was to test the "product and endorser feature congruence hypothesis." Thus, it was tested whether matching source expertise with credence attribute claims and source experience with experience attributes claims has a positive effect on consumers' cognitive responses as well as their attitudes toward the endorser and the ad. These effects were investigated for the following reasons: First, source expertise appears to have a significant impact on persuasion (McGuire 1969) and is distinguishable from source experience (Jacoby, Troutman, Kuss and Mazursky 1986). Thus, these constructs may have differential effects on persuasion. Second, credence and experience attributes …

Individual Coverage Info 1996 - Health Options Sample Mailer Packet, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Individual Coverage Info 1996. Health Options sample mailer packet, containing: Blue Care HMO template letter and application, Health Options premium validation statement, Health Options suggested guidelines for health examinations, screenings, and immunizations, HMO membership individual application, Health Options paramedical exam disclosure statement, template letter from Reggie Rogers, sales manager, re: Blue Care HMO, Brochure: With New Blue Care You’re In Control, individual HMO cash receipt, booklet: Introducing Our Doctors and Hospital, business reply mail envelope.

1996 Annual Reports And Resolutions, American Dental Association

ADA Transactions

This item is part of the Annual Reports and Resolutions subtitle of the ADA Transactions, a serial publication of the annual activities of the ADA House of Delegates (HOD)/Board of Trustees (BOT) made up of three separate subtitles: Annual Reports and Resolutions, Supplements, and Transactions. Generally, the ADA Transactions are published in multiple volumes throughout the year. Older versions include reports from all departments as subsections, while more recent versions include only those of councils, commissions, and committees.

Economic Growth Performance Of Selected Countries, Wuguang Yan

Masters Culminating Experiences (1993-2011)

This paper reviews economic growth theories and studies the East - Asian economic growth characteristics. The descriptive analysis shows that the high performance Asian Economies(the HPAEs) have been experiencing continued rapid per capita income growth for over two decades. They have enjoyed the high savings rates, high investment rates, low population growth rates as well. The living standard of these countries tends more and more closer to the U.S. standard. Compare to the Latin American countries, the HPAEs’ achievement is very impressive.

The statistical analysis performed in this paper also offers the insights of the relationship between per capita GDP …

Strategic Planning And Performance: Helping Directors And Managers Communicate, Jay E. Noel, David J. Schaffner

Agribusiness

The results from a survey of California agricultural marketing cooperatives illustrate the importance of boards of directors and management evaluating their strategic planning and performance. This evaluation process improves communication between the two groups, and determines where they agree or disagree on the importance of specific planning factors, competitive forces, strengths, weaknesses, distinctive competency, and performance of their cooperative.

High Growth Maritime Industries: Recent Successes And Major Opportunities For Western Australia, Edith Cowan University

Research outputs pre 2011

There are indications that the maritime industry in Western Australia is currently insufficiently serviced by the tertiary sector in terms of its educational needs. Thus, in May 1995 a Maritime Industry Taskforce was formed to investigate opportunities for further development of maritime industries in Western Australia and around the Indian Ocean Rim. Following months of discussion with government agencies, industry and tertiary education providers, it was considered opportune to conduct a seminar to bring these areas together to openly explore key issues in building upon successes already achieved. The seminar included speakers from each of the areas of government, industry …

Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews

Marketing Faculty Research and Publications

No abstract provided.

1996 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1996.

Feletti And The U.S., Cristina Sirianni

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Reader Categorization Of A Controversial Communication: Advertisement Versus Editorial, J. B. Wilkinson, Douglas R. Hausknecht, George E. Prough

Department of Marketing

Using a disguised, structured technique, the authors collected consumer judgments regarding an editorial advertisement entitled "Of cigarettes and science" sponsored by R. J. Reynolds Tobacco Company. Respondents were shown an actual newspaper section that contained different types of editorials and advertisements, including the "Of cigarettes and science " item. After the respondents indirectly classified each item as either an editorial or advertisement, they were asked to list at least two characteristics about the appearance or wording of the "Of cigarettes and science" item that caused them to classify it as they did. The majority of respondents thought the item was …

Santa Clara Magazine, Volume 37 Number 4, Fall 1995, Santa Clara University

Santa Clara Magazine

8 - OF QUARKS, OBJECT IDENTIFICATION, AND PORPHYRIN MOLECULES SCU undergraduates get a taste of scientific research. By Miriam Schulman

14 - WHAT'S YOUR BOTTOM LINE? By investing in mutual funds that reflect their values, an increasing number of shareholders hope to put their money where their morals are. But can socially responsible investing really change the world? By Jeff Brazil ' 85

22 - A BIG ENOUGH UMBRELLA Tens of thousands of women from around the world gather for a unifying-albeit rainy- conference in China. Photographs By Kim Johnson ' 87

26 - THE ART OF MATHEMATICS For every …

Selective Tooth Clipping In The Management Of Low-Birth-Weight Piglets, S. Robert, B. K. Thompson, David Fraser

Farm Animal Husbandry Collection

A study was designed to test the potential benefits of selective tooth clipping (the practice of leaving the eye teeth intact in the smallest piglets of a litter to make them more competitive) under commercial conditions. A total of 346 litters were assigned to either the control treatment where all piglets had their teeth clipped, or the experimental treatment where one or more piglets of low birth weight had their teeth left intact. Piglets were weighed within 24 h of birth and at 7, 21 and 56 d. In litters of 12-14 animals, but not in smaller litters, the lower-birth-weight …

Values In Transition: The Case Of Modern Mexico, Howard Stanley Hart Iii

Theses and Dissertations in Business Administration

The purpose of this dissertation is to explore the changes in the cultural values of individuals from one traditional society who have been exposed to socialization agents generated by a more modern, developed society. The country chosen for this study was Mexico. Mexico has recently experienced an increase in U.S. business, education, and media-based activities, partially as a result of NAFTA. It seems reasonable to expect that Mexicans may be shifting their individual values and perhaps modifying their consumption-related behavior as a consequence of this increase in cultural contact. Given that Mexico has individuals representing the very rich, the middle-class, …

An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb

Masters Theses & Specialist Projects

The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer could lose from $5 to $10 storing hay and selling at a later date. There were some specific conditions where he might have realized a return to storage of $0.16 to $1.48 per ton. A further evaluation of average (KY Feeder) and good (KY Pride) quality hays indicated that current prices of $70-$75 and $100 per ton respectively were the prices where a dairyman would be able to include this hay in the cow's total diet. Even with problems of quality and quantity of alfalfa hay, the economic returns to the production of alfalfa hay were favorable when compared to other crops in Kentucky with the additional benefit of alfalfa being a crop that can result in reduced soil erosion from sloping land. Returns above variable costs can be from $120 to $400 per acre depending upon yield and sale price. However, an understanding of seasonality of price as well as storage costs need to be considered by alfalfa hay producers to assure realizing the above returns.

Fisheries Research Report No 102 - A Review Of International Aquaculture Development And Selected Species In Environments Relevant To Western Australia, C. Lawrence

Fisheries Research Reports

This paper discusses aspects of aquaculture development in countries visited during an international study tour, with particular reference to implications for the developing aquaculture industry in Western Australia.

The reasons for aquaculture development, including protein production, employment, fisheries enhancement, tradition/religion, conservation and revenue are discussed from an international perspective, along with case histories and models of development undertaken outside Australia.

The potential benefits of developing an aquaculture industry within Australia are outlined and the relative costs and benefits of developing aquaculture of native aquatic species or imported species are discussed, including relevant examples of each.

A number of species of …

Profile Vol: 44 No: [2?] April 27, 1995, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

April 27, 1995 employee newsletter published by the Public Relations Department to educate, inform and recognize the employees of Blue Cross and Blue Shield of Florida.

Two Papers On Environmentalism Ii: Resources And Environmental Policy, Jan Narveson

Center for the Study of Ethics in Society Papers

Presented to the WMU Center for the Study of Ethlcs in Society - November 21, 1994.

The Evolution Of First Amendment Protection For Commercial Speech, Karl Boedecker, Fred W. Morgan, Linda Berns Wright

Economics, Law, and International Business

During the past 15 years, the U. S. Supreme Court has used Central Hudson Gas v. Public Service Commission (1980) to expand significantly the power of the government at all levels to regulate advertising and other promotional activities. As a result, first amendment protection for commercial speech has steadily diminished. In this article, Supreme Court decisions subsequent to Central Hudson are reviewed to provide an update of Cohen's (1978) work. In addition, the current standard for identifying commercial speech is analyzed, and managerial recommendations are made to guide managers who are responsible for making promotional decisions in this increasingly restricted …

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Lupin Logic Number 54

Lupin Logic

Contents

Correction

One step ahead

Seed manganese

Summer weeds

Bedtime reading

Seed testing

Lupin receivals

First bulk Albus shipments

Lupin stubbles/overgrazing

Lupin stubbles and grazing

Annual Report 1995, Eastern Illinois University

Lumpkin College Annual Reports

This 1995 Annual Report records the achievements, outreach activities, and student honors work of the Eastern Illinois University's Lumpkin College of Business and Applied Sciences. It also includes reports from the School of Business, the School of Family and Consumer Science, the School of Technology, and the department of Military Science.

Sharing Information Benefits The Meat Industry, Michael Paton

Journal of the Department of Agriculture, Western Australia, Series 4

Cronic health problems of livestock, seldom detected on farms, reduce the efficiency of abattoirs and returns to producers. But a major project providing information to producers from abattoirs is indicating how everyone could benefit from feedback.

Michigan's Deadlocked Commission On Death And Dying: A Lesson In Politics And Legalism, Joseph Ellin

Center for the Study of Ethics in Society Papers

Based on a presentation made to the WMU Center for the Study of Ethics in Society - September 21, 1994.

Congestive Heart Failure Program Packet, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Congestive Heart Failure Program packet, containing: congestive heart failure program template letter, congestive heart failure program overview, congestive heart failure participation agreement, living with heart failure questionnaire, business reply mail envelope, The Puzzle of Heart Failure manual, congestive heart failure program magnet, congestive heart failure daily log, Things To Do Today sheet, congestive heart failure program community resource guide.

Bcbsf Public Policy Issue Papers, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

Public policy issue papers for BCBSF from 1992-1995.

Map- Nutritional Distribution Of Allowed Dollars/1,000 Traditional Medicare Enrollees, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

A map about the Nutritional Distribution of Allowed Dollars/1,000 Traditional Medicare Enrollees.

Blue Ribbon Benefits – 1995 Employee Benefit Information, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

1995 employee health benefits handbook.

House Bill 564, The School Health Initiative: An Implementation Manual For St. Charles County, Anne F. Zerr

Theses

This thesis project will be an Applied Learning Expository Study, creating an Implementation Manual for the provisions set forth in House Bill 564, the School Health Initiative.

The manual will be specific to St. Charles County. It will take into consideration the needs of the St. Charles community relative to the health of its school children.

Passed by the Missouri legislature and signed into law by Governor Mel Carnahan in the summer of 1994, House Bill 564 aims to improve health care access for Missouri's children by creating an innovative infrastructure for primary care delivery. It is a multi-faceted bill …

The Conservative And Liberal Debate Over The Success Or Failure Of Welfare Programs In The United States, John L. Rhoads

Theses

This thesis will focus on the debate between liberal and conservative authors concerning the success or failure of the welfare state in the United States of America .

During the 1960's, government involvement expanded greatly through President Lyndon Johnson's great society programs . These programs were designed to alleviate poverty and promote self reliance amongst the poorest segments in society. Overall these programs were accepted by both the general populus and those in government as the morally "right" thing to do.

As time went by, and expenditures and involvement increased, debate surfaced as to how well these programs were doing …

Understanding Fertilisers For Table Grapes, B. H. Goldspink, I. Cameron, J. Campbell-Clause, N. Lantzke, C. Gordon

Viticulture research reports

A course run by the Department of Agriculture, Western Australia, August 1995.

The purpose of this publication is to clarify the role fertilisers play in commercial table grape production and to detail methods of selecting fertilisers. This selection process however is not easy as there are over 600 registered fertilisers in Western Australia.

In deciding which is the best fertiliser for a particular property many factors have to be considered. These include:

* Age of vine

* Rootstock

* Variety of table grape

* Soil type

* Soil chemistry

* Irrigation methods

* Previous fertiliser history Previous yield, vigour and …