Digital Commons Network^™

Corporate Giving Gets Smarter: Conagra Foods Foundation Fights Childhood Hunger, Lisa Wyatt Knowlton, Cynthia Phillips

The Foundation Review

· This article discusses how a better “map” can develop strategic focus and alignment, increasing the potential for results.

· Program development and evaluation are best done hand in hand.

· In complex systems, co-construction has huge yield. It promotes accuracy, comprehensiveness, and utility.

· Grantmakers can provide more than funding; they can identify and use new tools, processes, and resources with multiple stakeholders for effectiveness.

· Alignment and integration are powerful principles inside and outside organizations as well as across sectors in pursuit of social change.

Bridging Silos, Improving Systems, Deidre Johnson, Phillip Chung, Jennifer Schroeder, Judith Meyers

The Foundation Review

· Systems that provide services to children tend to operate in silos; foundations can play a role in helping bridge these silos by supporting “systems building” efforts.

· Using examples from two foundations and two communities, this article explores the challenges and lessons learned in systems building work.

· Educating grantees and other community members about systems and systems building is a critical first step in the process.

· Supporting systems building requires an iterative process and foundations should continuously reinforce the importance of systems building activities.

Acculturation Effects On Preference For English And Spanish-Language Tv Commercials Among Hispanic Audiences Of Mexican Descent, John Burton

Open Access Theses & Dissertations

The growth of the U.S. Hispanic population and its purchasing power over the past twenty years continues to be monitored closely by corporate interests anxious to gain market share and brand loyalty of the segment that now represents the largest minority group in the country. Marketers continue to look for competitive advantages in effectively communicating targeted messages to Hispanics in order to increase revenues and profits.

This study focused on the historically dominant mass-reach medium of television and explored concepts of acculturation theory to examine the effects of acculturation sub-dimensions on TV commercial language preference and attitudes among Hispanic audiences …

Facilitating Emergence: Complex, Adaptive Systems Theory And The Shape Of Change, Peter Martin Dickens

Antioch University Dissertations & Theses

This study used Principal Component Analysis to examine factors that facilitate emergent change in an organization. As organizational life becomes more complex, today’s dominant management paradigms no longer suffice. This is particularly true in a health care setting where multiple sources of disease interacting with each other meet with often-competing organizational priorities and accountabilities in a highly complex world. This study identifies new ways of approaching complexity by embracing the capacity of complex systems to find their own form of order and coherence. Based on a review of the literature, interviews with hospital CEOs, and my organization development practice experience …

Healthy Eating, Activity, Reinforcement, And Training (Heart): A Program For The Meeting Place Clubhouse, Casey Nguyen, Alexis Rogriguez, Lindsey Treankler, Kristen Zucht

Program Design and Evaluation

An assessment of HEART program which includes...

- Program Design & Methodology

- Social Marketing Plan

- Evaluation Plan

- Budget

Corporate Citizenship: Panacea Or Problem?, Latha Poonamallee

College of Business Publications

In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activities. By drawing on corporate social responsibility and stakeholder theories, I highlight how difficult it is to categorise an organisation as solely positive or negative in its impact on its social and physical environment. I conclude by arguing that we need more sophisticated evaluative frameworks to understand and evaluate real-world initiatives in this area.

Human Resources: A Key Aspect In Company Innovation, Kristin Hall

HIM 1990-2015

Innovation is a key factor for companies. It is also essential on an individual scale for employees. To ensure they are utilizing employees to the utmost efficiency, companies must implement practices to ensure the attraction and retention of top employees. Human resource practices can help to define and explain essential techniques to help employees gain satisfaction from their work, creating intrinsic motivation, and allowing them to ultimately perform more efficiently and perhaps even creatively for the company, helping to generate significant profits. The intent of this thesis is to analyze human resource practices on an empirical study of eight companies …

Marketing Dietary Supplements: Public Relations And The Ability Of Pharmaceutical Companies To Retain And Develop Consumer Relationships, Nicole Schmidt

Journalism

Dietary supplements have grown in popularity in recent years, with multivitamins the most commonly used. As the awareness of dietary supplements continues to increase, there are more chances for consumers to misuse or misunderstand the risks of taking dietary supplements. Public relations, physicians, and pharmaceutical companies should work to educate the consumer about the uses and risks of supplements. This paper addresses the issues associated with dietary supplements, particularly in the area of weight-loss supplements. Adverse side effects are addressed, as well as how public relations can influence the outcome of pharmaceutical companies’ relationships with consumers. Public relations can help …

Neither The Washington Nor Beijing Consensus: Developmental Models To Fit African Realities And Cultures, Sanusi L. Sanusi

CBN Journal of Applied Statistics (JAS)

No abstract provided.

The Increasing World Population: A Call For Entrepreneurial Leadership & Innovation, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

According to the United Nations, the world’s population hit 7 billion on October 31, 2011. The United Nations is projecting the world population to reach 9.3 billion by 2050. The new population landmark set off alarms in governments and organizations around the world. Most of the growth will occur in the poorest and least developed regions of the world, which already must work to resolve issues related to shortages of quality food, soil, air and water. Many people living in these countries also lack access to education, healthcare and global political capital. This white paper discusses the importance of innovation …

Inaugural Conference For Positive Marketing, Linda Purcell

Conference for Positive Marketing

Inaugural Conference for Positive Marketing, November 4, 2011

2011-11-03 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for November 3, 2011.

Adult Children Of Immigrant Entrepreneurs: Memories And Influences, Nga-Wing Anjela Wong, Paul Watanabe, Michael Liu

Institute for Asian American Studies Publications

Probing the changing makeup of American college campuses, Adult Children of Immigrant Entrepreneurs: Memories and Influences offers unparalleled insight into the journeys of today’s graduate students born to immigrant entrepreneur parents.

Through interviews with 40 graduate students attending Massachusetts colleges from across the country, Adult Children of Immigrant Entrepreneurs unearths the unique challenges, skills and propensities engendered by growing up in a household where at least one parent ran a business. It also reveals that the students feel a deep-seated desire to give back to the immigrant communities into which they were born and which helped to mold their identities.

열정 + 혁신 + 마케팅 = 신시장 창출 『풀무원 "자연은 맛있다"의 생라면 시장 개척 사례』, Kyoung Hee Chu, Doo Hee Lee, Seong Yeon Park, Yoo

Asia Marketing Journal

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, ``Jayeonun Masitda - The Nature Is Tasty`` in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since …

The Santa Clara, 2024-10-11, Santa Clara University

The Santa Clara

No abstract provided.

2011 Uri Diversity Week Keynote Speaker Dr. Michio Kaku: Towards A Multicultural, Scientific, And Tolerant Future For The Planet, Multicultural Center

Multicultural Student Services Center

Why is it important that the future be studied? Iranian-Canadian futurist Alireza Hejazi (2009) has suggested that the study of the future moves us “from a passive or fatalistic acceptance of what may happen to an active participation in creating preferred futures.” Why should the study of the future be democratized? German-Jewish futurist Robert Jungk (1987) observed, “Most developing nations seem to accept that their future lies in catching up with the present of the developed nations…This means that it is in the power of the rich nations to define and refine the future and to propagate their images…This is …

Motivational Differences Among Traditional And Transfer Football Players, Nicholas Adrian

Sport Management Undergraduate

Motivation among football players drives a team to success or failure. Coaches must be able to create a positive environment that allows players to be motivated. It all starts from the top and trickles down. There are many different actions that coaches use to motivate their players on and off the field. Depending on which type of coaching style is used will determine the methods that are used to motivate. Players also have to have self-motivating traits that drive them to become better athletes. This study consisted of surveys of football players in Division III football. Transfer students and 4th …

It’S All About Produce: Flexing The Muscles Of Western U.S. Organic Spinach Consumption, Christiane Schroeter, Xiaowei Cai

Agribusiness

Over the past few decades, consumers have become more concerned about health and nutrition, which is displayed by an increased demand for organic foods. Once considered a niche product, organic food has become more affordable for consumers through its availability in conventional supermarkets. In 2010, organic food and beverages showed a 7.7% increase in annual sales compared to 2009 sales, with the highest growth rate of 11.8 % in organic produce (Organic Trade Association (OTA), 2011).

Transgenesis In Animal Agriculture: Addressing Animal Health And Welfare Concerns, Michael Greger

Transgenesis Collection

The US Food and Drug Administration’s final Guidance for Industry on the regulation of transgenesis in animal agriculture has paved the way for the commercialization of genetically engineered (GE) farm animals. The production-related diseases associated with extant breeding technologies are reviewed, as well as the predictable welfare consequences of continued emphasis on prolificacy at the potential expense of physical fitness. Areas in which biotechnology could be used to improve the welfare of animals while maintaining profitability are explored along with regulatory schema to improve agency integration in GE animal oversight.

Manual: Blue Cross And Blue Shield Of Florida Foundation-October 2011-September 2012 Media Placements, Blue Cross And Blue Shield Of Florida, Inc.

Florida Blue Archives Printed Materials

A manual for the Blue Cross and Blue Shield of Florida Foundation Media Placements for October 2011 - September 2012.

Targeting A Niche Market In Las Vegas Gaming Industry, Sookyung Yeo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this paper is to analyze the most profitable Chinese group in the Las Vegas gaming market in order to develop a customized marketing strategy for the group.

Is Simpler Always Better? Consumer Evaluations Of Front-Of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, Jeremy Kees

Marketing Faculty Research and Publications

Consumers of packaged goods products in the United States recently have faced an onslaught of front-of-package (FOP) nutrition symbols and icons, including the controversial “Smart Choices” single summary indicator. In a between-subjects experiment with 520 adult consumers, the authors compare effects of the Smart Choices (SC) icon, the more complex Traffic Light–Guideline Daily Amounts (TLGDAs) icon, and a no-FOP icon control for a nutritionally moderate food that qualifies for the SC icon. Drawing from principles of heuristic processing and halo effects, the authors predict and find that the SC icon can lead to positive (and potentially misleading) nutrient evaluations and …

Mueller Game Bird Farm Business Plan, Karl Mueller

BioResource and Agricultural Engineering

This senior project discusses the results from the development of a business plan for Mueller Game Bird Farm which specializes in raising bobwhite quail for hunters, falconers, and other hobbyists. The plan uses current research with personal experience to develop a realistic approach to fit the needs of this business.

A business plan is a document that will continually change as the business grows and develops. This plan is for the business at the current stage of producing 500 bobwhite quail per year and discusses plans for growth over the next three years as well as strategies to obtain that …

Executive Summary, Cumberland County Foodshed Assessment, Report 1, Barbara Ives

Local Food Systems

Like everyone else in these troubled economic times, Mainers are looking for ways to create jobs that will remain relevant and vital in a global economy, that cannot be outsourced, and that will regenerate rather than exploit our natural resources.

A growing number of people believe that a food system rooted in local farms, fisheries, and food production and distribution enterprises can strengthen Maine’s economy and its communities’ health, thereby increasing revenue and decreasing an expense that is crippling government agencies and individuals alike – healthcare. Business people who want to make a living related to food, and public and …

Wellness Profiles (Families And Work Institute), Workplace Flexibility 2010, Georgetown University Law Center

Briefings, Hearings, and Congressional Study Group

2009 Guide to Bold New Ideas for Making Work Work.

Excerpts from the 2009 Edition profiling winners of the Alfred P. Sloan Awards for Business Excellence in Workplace Flexibility.

The selected profiles highlight flexible employers with strong wellness initiatives.

Produce Sales Comparison During A Shelf Talker Advertising Campaign In San Luis Obispo County Grocery Stores, Maxwell Hess

Agribusiness

This consumer study was conducted to assess how effective shelf talker advertisements with nutrition related health claims are at selling fresh produce. Background research was conducted to determine the appropriate displays and FDA defined label claims. The study posted visually appealing shelf talker advertisements next to their respective produce item and compared the recorded sales a week prior to the advertising campaign to the following week with advertisements. Two separate observation periods were conducted at Spencer’s San Luis Obispo and Arroyo Grande locations after the first period in June 2011 produced a surprisingly small amount of statistically significant data. The …

An Investigation Into The Relationship Between Conscientiousness, Self-Awareness, And Occupational Stress Outcomes In Culinary Chefs, Tanja M. Hinterstoisser

Electronic Theses and Dissertations

The purpose of this study was to investigate whether, and to what extent, Conscientiousness, as part of the personality construct, and Self-Awareness, as part of the emotional intelligence construct, influence the occupational stress outcomes of absenteeism and burnout in culinary chefs. The research method and design selected for this study was a quantitative correlation and regression. The researcher selected the Self-Awareness factors from the ECI - 2.0, and the Conscientiousness factors from the NEO-FFI to measure the individual and interactive effect on absenteeism and burnout. The experience of burnout itself was measured the Maslach Burnout Inventory - GS, and absenteeism …

Warnings And Disclosures, J. Craig Andrews

Marketing Faculty Research and Publications

This chapter reviews nearly six decades of research on warnings and disclosures, including common misperceptions and their importance to public health policy, and offers an answer to the key question, “Do warnings and disclosures really work?” Supporting theory and research applications are discussed.

The Transformation Of China’S Agriculture System And Its Impact On Southeast Asia, Phoebe Mingxuan Luo, John A. Donaldson, Qian Forrest Zhang

Research Collection School of Social Sciences

The increased role for agribusiness and larger scale production in China’s agricultural system is limited by China’s severe lack of arable land. The Household Responsibility System provides farmers a measure of power, hampering agribusiness from acquiring land needed for expansion. Some Chinese companies have sought cheaper and often more accessible land in nearby regions, including Southeast Asia. While such investments have the potential to deliver benefits, including increased productivity, structural constraints such as weak land ownership and environmental laws, highly unequal distribution of land and underdevelopment of peasant organizations prevent many poorer farmers from benefiting from these investments.

Research Needs And Outcomes In Agro-Enterprise Development, Peter J. Batt

2011 12th International Conference of the Society for Global Business and Economic Development

No abstract provided.