Digital Commons Network^™

2015-December-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Gameday Food And Beverage: The Perspective Of College Football Fans, Brody J. Ruihley, Rob Hardin

Journal of Applied Marketing Theory

This study examines sport spectators’ food and beverage experience through the lens of service quality, targets of quality, and standards of quality in sport-based services. Both qualitative and quantitative data were collected from 1,495 adults attending at least one American college football game. Thematic analysis produced five themes of price, variety, quality, service, and amenities while comparison analysis found several demographic differences. Findings reveal food and beverage to be critical in overall experience at sporting events. The overwhelming majority of comments were negative and findings provide feedback as to how important this aspect of the game experience is.

More Evidence Of The Nevada Effect: Sec, Doj, Fbi, And Irs Regulatory Enforcement Actions, Anthony J. Cataldo Ii, Lori Fuller, Thomas Miller

Accounting Faculty Publications

No abstract provided.

The Ogden Museum Of Southern Art: An Internship Report, Sara A. Beale

Arts Administration Master's Reports (1984-2016)

This internship report documents and outlines my time with the Ogden Museum of Art in New Orleans, Louisiana, from January to May of 2015. It closely outlines the history and structure of the organization, as well as its strengths, weakness, opportunities and threats. This report also includes a detailed description of all tasks and responsibilities assigned to me as an intern, an analysis of its current state, research of best practices in the field, and an educated analysis of its probable trajectory.

The Problem Of Masculinity For Male Health, Kieran Geary, Maurice Murphy

Dept. of Management & Enterprise Publications

Men’s health has historically received little attention in terms of consultation, planning, strategy development or project implementation, but in recent years there has been an increased focus on gender in the context of men’s health. Whilst in the past the focus on gender and health in Ireland has tended to be synonymous with women’s health, the significance of gendered health practices (particularly gendered patterns of help-seeking) have more recently come to the forefront in the context of men. Men’s reluctance to seek help and use health services is a concern across most Western cultures. Some commentary has suggested that men …

Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson

Journalism

Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.

This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …

Black And White Advertising In Fashion Magazines, Lauren E. Necaise

Honors Theses

This thesis consists of a quantitative analysis with respect to black and white advertising in select women’s fashion magazines. There were five research questions outlined.

A code sheet was created to obtain data with regard to factors including: number of black and white and total advertisements, product/service category, setting, advertisement size, percent of black and white of the ad, position, product/user, black and white visual and verbal (words/ information), emotional/intellectual appeal. This allowed the research questions to be answered. A qualitative analysis was also performed on repeat advertisements for products that used both color and black and white advertising with …

The Theory Of Philanthropy Of The Alberta Family Wellness Initiative, James Radner, Nathaniel Foote, Michael Quinn Patton

The Foundation Review

This article presents the theory of philanthropy of the Palix Foundation, which seeks to improve health and wellness outcomes for children and families in Alberta, Canada, by mobilizing and applying knowledge about brain and early childhood development and the link to lifelong mental health and addiction outcomes.

Through years of intuitive exploration and adaptation, the foundation evolved its role to include brokering access to the latest scientific knowledge, convening key players in multiple forums to explore applying that knowledge, and serving as a learning partner to public systems and communities in Alberta.

Following evaluation of a major phase of the …

Reflections And Commentary On A Theory Of Philanthropy, Michelle Gagnon, Nathaniel Foote, Michael Quinn Patton, James Radner, Patricia Patrizi, John Bare, Kay Sherwood, Teresa Behrens

The Foundation Review

No abstract provided.

How To Market Things That Are Harmful: An Exploration Of Destructive Consumption And Consumer Behavior, Jaylon Hines

University Honors Program

This study focuses on why consumers choose to engage in destructive and harmful consumption and how it can possibly aid businesses that engage in the selling of products that align with this category of goods, ideas, and services. Desired outcomes from this information are for these organizations to have more precise target market strategies, be able to practice advertising more efficiently, and to understand what types of products and industries have a higher competitive advantage. In order to explore and provide this information, the four P’s of marketing, the marketing environment, and cognitive processes were examined along with a quantitative …

The Mediterranean Diet: Could Obese America Eat Its Way To A Longer Life?, Jordan Gillenwater

University Honors Program

The Mediterranean Diet (MD) is a long-standing form of nutrition that may be partially responsible for the long life-expectancy of European Mediterranean countries. If this diet is capable of increasing longevity, it may be worthy of integration into U.S. culture. This study uses literature to explore the effects of the MD on disease prevention, as avoidance of potentially lethal, non-communicable disease could increase longevity. Nationally prevalent diseases were studied, including obesity, type II diabetes, and COPD, among others. Results indicate that the diet has been linked to lower risk for development of a wide variety of diseases, thus indicating it …

Ethics And Spirituality Of Sustainability: What Can We All Do?, Satinder K. Dhiman

The Journal of Values-Based Leadership

This article approaches the topic of sustainability in a broad, interdisciplinary fashion − in the manner of our total footprint on the planet, not just our carbon footprint. It proposes to bring together the two allied areas of sustainability and spirituality in a dialectical manner, with ethics as a balancing force and spirituality playing the role of the proverbial invisible hand guiding our quest for sustainability. It takes the view that, in essence, spirituality and sustainability are vitally interlinked. When the spiritual dimension of our being is underdeveloped, we turn into pleasure-seeking automatons, plundering the planet in a mindless race …

Climate Change And Business Opportunities (Interview With Stefano Bertasi), Elizabeth Gingerich

The Journal of Values-Based Leadership

No abstract provided.

Marketing Of A Tourism Destination – Case Study Rugova, Luljeta Shaqiri, Ilia Kristo, Ylber Limani

UBT International Conference

Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.

Fruit And Vegetable Consumption Of College Students: What Is The Role Of Food Culture?, Christiane Schroeter, Lisa A. House

Agribusiness

Our primary objective is to assess the role of culture by linking college students’ current consumption of fruits and vegetables with their produce consumption levels while with family. Using a Tobit model, we analyzed data from an online survey with college students. Family consumption of fruits was highly predictive of the individual’s consumption of fruits. For each unit increase in the reported consumption of fruits (vegetables) with the family, the respondents’ fruit (vegetable) consumption at school increased by 0.65 (0.30) units compared to the base consumption level of 1.95 (1.82) times of fruit intake per day.

Taking Flight – November 2015 Edition, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight – Shannaan Dawda, CPA
• Mooney Elected Chair of Georgia CPAs
• Eagle Executive Society – Student Chapter Hosts Annual Golf Outing for Members
• Fraud & Forensic Accounting Visits FBI Atlanta
• College of Business & Eagles Soar into Athens
• Fraud & Forensic Accounting Holds a Mock Civil Trial
• Logistics Roundtable Continues to Grow
• MBA Association Helps with Breast Cancer Awareness
• Target Guests Speak to Introduction to Business Class
• BIG Café November
• Fraud & Forensic Accounting Visits Prison
• Honors Student Presents at State Conference
• Stalcup Winner of School Nutrition Award
• Eagle Connect

Cbfa 2015 Business And Human Flourishing - A Holistic Visual Model, John Visser

Faculty Work Comprehensive List

The reputation and, to a lesser degree the practice of business, perhaps more than those of any other institution, suffer from the kind of reductionism that is the stepchild of dualistic and secular thinking. Some business-bashing is deserved, since some businesses operate in a very opportunistic ways, but much of it can be traced back to a misunderstanding of what business is and does. Unfortunately, once we have been fooled into thinking that life can be compartmentalized, and that we can wall off religious beliefs from the rest of life, and that our economic lives belong on the secular side …

2015-October-30-Students Visit Youth To Talk Stress, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ada News - 10/19/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

New Dentist News (October 2015), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.

The State Of The Region: Hampton Roads 2015, James V. Koch, Vinod Agarwal, Barbara Blake-Gonzalez, Christopher B. Colburn, Vicky Curtis, Steve Daniel, Larry "Chip" Filer, Tim Komarek, Feng Lian, Sharon Lomax, Cheng Luo, Wolfgang Mairinger, Alice Mcadory, Katrina Miller-Stevens, Janet Molinaro, Gary Wagner, Douglas M. Walker, Luke Watson, Shara Weber

Economics Faculty Books

This is Old Dominion University's 16th annual State of the Region report. While it represents the work of many people connected in various ways to the university, the report does not constitute an official viewpoint of Old Dominion or it's president, John R. Broderick. The report maintains the goal of stimulating thought and discussion that ultimately will make Hampton Roads an even better place to live. We are proud of our region's many successes, but realize that it is possible to improve our performance. In order to do so, we must have accurate information about "where we are" and a …

2015-09-28-Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.

Who Is Making Lifestyle Changes Due To Preventive Health Care Information? A 10 Year Comparison Study, Joseph D. Cangelosi Jr., David Kim, Edward Ranelli

Atlantic Marketing Association Proceedings

This paper sought to describe from a set of 6 demographic and 13 lifestyle change variables the person who is significantly and positively impacted by preventive health care information (PHCI). Based on past research, six hypotheses were developed. Three of the six hypotheses were accepted. In addition, there were significant relationships for each of the six demographic variables with at least one of the lifestyle change variables. Those who are seeking and are positively impacted by PHCI are better educated, female, and (depending upon the lifestyle change variable in question) fall into a definite age category. There is partial support …

An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal

Atlantic Marketing Association Proceedings

To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast …

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Ua12/2/1 Healthy Living Guide, Wku Student Affairs

WKU Administration Documents

Special healthy living edition of the College Heights Herald.

• Moore, Brittiny. Sustainability Committee to Create a Healthier Campus Environment
• Matthews, Carly. WKU Addresses Food Waste in Beneficial Methods – Sustainability, Dining Services
• Sullivan, Tommy. Students Explore Different Ways to Get Up the Hill
• Mayo, Marcel. Students on SNAP: Hilltoppers Offer Insight Into Healthy Diet On a Budget – Supplemental Nutrition Assistance Program
• Davis, Sydney. Group X Classes Offer a Nontraditional Workout – Physical Fitness
• Pettway, Shantel. Popular Versus Unpopular Foods on Campus – Dining Services, Restaurants
• Moore, Mollie. Where to Find the Best Vegan Food on Campus – Dining Services, …